DOCSLIB.ORG

Dayparting in Online Media: the Case of Greece

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Dayparting in Online Media: the Case of Greece INTERNATIONAL JOURNAL OF COMPUTERS AND COMMUNICATIONS Volume 8, 2014 Dayparting in Online Media: The case of Greece Andreas Veglis was reasonable to hypothesize that dayparts on the Internet do Abstract— The concept of dayparting has been employed not exist since people can access the Internet from virtually for quite some time in the broadcasting industry. A daypart can anywhere at any time. For example web sites’ content, social be defined as a consecutive block of time on similar days networking posting, blog comments are available 24 hours a during which the size of the audience is homogeneous as is the day, seven days a week [2]. A portal includes news every hour characterization of the group using the medium. Until recently of the day. The headlines may change with time but the genre Internet media planning has been characterized by overall site of the web site remains constant [3]. reach, demographics and content affinity without particular Nevertheless this perspective changed when two surveys regard for how audience dynamics change by time of day. The conducted in 2002 and a third one conducted in 2007 found existence of Internet dayparts can have major implications on that dayparts are also applicable to the Internet use and more media organization that continuously update their content particularly to online media [2]-[4]. offered by internet tools and services. This paper investigates The existence of Internet dayparts can have major the existence of dayparts in the usage of various publishing implications on news web sites that continuously update their channels employed by Greek media web sites. More precisely we investigate the traffic patterns of Greek media web sites, as content [5]. In this case the existence of dayparts may play an well as internet usage habits of Greek users. In the case of the important role in the success of the web site. The news may internet users the study investigates the existence of dayparts exist indefinitely on a news web site but there are not easy to for various devices that are being utilized in order to access the be found if they are not displayed on the web site’s first page. internet as well as internet services that constitute different When a news web site publishes many articles per day, it is publishing channels for media organizations. From the data we quite common for the users to search extensively in order to are able to identify distinct Internet dayparts that exhibit retrieve a particular news article that was available on the first similar usage characteristics. page only a few hours ago. Media companies can adapt their news publishing cycle to the access habits of internet users Keywords— dayparts, Greek media, web site traffic, usage thus accomplishing higher user traffic. patterns, publishing channels. But it is not only the WWW that requires study concerning the existence of dayparts. As technology for the distribution of I. INTRODUCTION journalistic information in various forms has become more he concept of dayparting is quite familiar in broadcast easily available, the tendency has been for the media T media [1]. Daypart can be defined as a consecutive block organizations to have several publishing channels at their of time on similar days (weekdays or weekends) during which, disposal [6], [7]. Additionally media organization are changing the size of the audience is homogeneous as is the their market model and distribute the news in a synchronized characterization of the group using the medium [2]. These manner via different channels and guide their audience from subsections have a distinct audience and attitude that fit one medium to the next in order to generate brand loyalty. terrifically with some advertisers and badly with others. In This ability is supported by computer supported collaborative radio and TV, each daypart has a different personality that is work systems that have been introduced in media reflected in its programming and in its advertising [3]. organizations [8], [9]. The synchronous use of multiple But although the issue of dayparting has been investigated publishing channels enables a media organization to make quite thoroughly in the TV and Radio industries, it has caught contact with its audience in a comprehensive and cross media little attention as far as Internet is concerned. Until recently, way. Media use these channels as independent delivery paths. Internet media planning has been characterized by overall site In other words the same information is available via many reach, demographics and content affinity without particular different channels [10]. Thus the existence of dayparts in all regard for how audience dynamics change by time of day. It publishing channels that media organizations utilize in order to deliver their products is a issue that needs to be investigated. One other aspect that must be taken into account is the fact This work was supported by Aristotle University Research Committee. A. Veglis is a professor in the school of Journalism and Mass that the nature of the news is topical and that means that if they Communication, in the Aristotle University of Thessaloniki, Greece (phone: are not consumed while they are recent (fresh) they lose their +302310-992092; fax: +302310-992098; e-mail: veglis@ jour.auth.gr). ISSN: 2074-1294 77 INTERNATIONAL JOURNAL OF COMPUTERS AND COMMUNICATIONS Volume 8, 2014 value [11]. For example the updates of an evolving story lose II. LITERATURE REVIEW their importance very rapidly. Thus by modifying content and Broadcast media have been employing dayparts for quite layout of the first page throughout the day, online media can some time. Dayparts for TV and radio represent a subsection meet users needs by offering different information at different of the day during which a program or a group of similar or day parts [1]. It has been proposed that the best strategy is to related programs are broadcasted. Each daypart has a discrete promote news stories in the morning and entertainment stories audience [3]. Dayparting is entirely based on the viewer’s in the afternoon [11]. local time [12]. This paper investigates the existence of dayparts on the use Back in 2002 two studies confirmed that temporal of the Internet by Greek internet users. The study is focused on influences affect Internet users in USA [1]. Specifically MORI the internet access patterns of Greek media. Dayparts are (a research company) conducted a research for the Newspaper investigated in two ways. More precisely we investigate the Association of America (NAA), which studied the temporal traffic patterns of greek media web sites, as well internet usage opportunities for online newspapers [3]. The results of the habits of greek internet users. In the case of the internet users study confirmed the existence of dayparts in the Internet use of the study investigates the existence of dayparts for various online newspapers. In other words users’ priorities appeared to devices that are being utilized in order to access the internet as change across a 24-hour period. Another study conducted by well as internet services that constitute different publishing OPA (Online Publishers Associations) provided additional channels for media organizations. evidence to support the existence of five distinct dayparts on The rest of the paper is organized as follows. Section II the Internet, which differ in usage levels, demographics and includes a literature review on previous studies that addressed type of content accessed [2]. Five years later Burst Media the issue of Internet dayparting. The various publishing conducted a survey that focused on the Internet habits of channels employed by media organization are briefly women, age 25 year and older [13]. The survey identified discussed in section III. The following section includes the different usage patterns in different time periods. One year methodology of the study. Section V presents and discusses later a study was published that focused on media consumption the results of two surveys that investigated the existence of [11]. The data of the study included 4 years of biannual dayparts. A daypart model that is applicable in the case of daypart media consumption surveys. The study compared new Greece is described in Section VI. Concluding remarks and media usage with other incumbent media (newspapers, future extensions of this work can be found in the last section. magazines, radio and television) [14]. Bari (a research company), conducted daypart surveys in Greece by assuming 4 *these dayparts apply only to weekdays. OPA proposed a distinct daypart for the weekend. **there is no distinction between weekdays and weekends Fig. 1 Definition of dayparts in various surveys ISSN: 2074-1294 78 INTERNATIONAL JOURNAL OF COMPUTERS AND COMMUNICATIONS Volume 8, 2014 equal dayparts in a day (6 hours each) [14]. Finally Avraam phone. Although they include browsers that enable users to proposed a dayparting model for online media consumption in access regular web sites, they incorporate small screens and Greece that employed four dayparts during the weekdays [15]. thus web surfing is not an easy task. Smartphones are devices As mentioned earlier dayparts were employed in broadcast that users have in their reach almost all the time [18]. More media. Thus all the attempts to propose Internet dayparts were than half of smartphone users admit that they look at their based or were influenced by this previous experience. We phone as soon as they wake up [17]. That is why many media must note that dayparts were mainly a tool for the advertising companies are offering special designed applications (called industry, which now acknowledges Internet and WWW in apps) that are able to display news articles that include limited particular as a new ground to expand to. graphics (with basic navigation functions) but all the necessary Each of the surveys, mentioned in the literature review, text and pictures for each article [24].
Load more

Recommended publications
  • Enhanced TV Features on National Broadcast and Cable Program Web Sites: An
    Enhanced TV Features on National Broadcast and Cable Program Web sites: An Exploratory Analysis of What Features are Present and How Viewers Respond to Them A thesis presented to the faculty of the Scripps College of Communication of Ohio University In partial fulfillment of the requirements for the degree Master of Science Jasmin M. Goodman August 2009 © 2009 Jasmin M. Goodman. All Rights Reserved. This thesis titled Enhanced TV Features on National Broadcast and Cable Program Web sites: An Exploratory Analysis of What Features are Present and How Viewers Respond to Them by JASMIN M. GOODMAN has been approved for the E. W. Scripps School of Journalism and the Scripps College of Communication by Mary T. Rogus Associate Professor of Journalism Gregory J. Shepherd Dean, Scripps College of Communication ii ABSTRACT GOODMAN, JASMIN M., M.S., August 2009, Journalism Enhanced TV Features on National Broadcast and Cable Program Web sites: An Exploratory Analysis of What Features are Present and How Viewers Respond to Them (84 pp.) Director of Thesis: Mary T. Rogus This study explores the presence of enhanced features on national TV program Web sites, and viewer response and reaction to these features. Using content analysis and focus group methods, it was discovered that fan-based features invoked a more positive response than any other feature category. The results also revealed participant motivations for visiting TV program sites. Approved: _____________________________________________________________ Mary T. Rogus Associate Professor of Journalism iii DEDICATION Lena Neal Edwards “Granny” 1930-1995 Lillie Mae Grant “Grandma Lillie” 1911-2008 Bobbie Coleman “Grandma Bob” 1937-2008 And finally to the best Granddaddy in the world, Mr.
    [Show full text]
  • Insideradio.Com
    800.275.2840 MORE NEWS» insideradio.com THE MOST TRUSTED NEWS IN RADIO TUESDAY, DECEMBER 30, 2014 Streamlining is helping FCC speed-up its license renewals. The Federal Communications Commission is crediting an expedited review of complaints by the Enforcement Bureau for speeding up decision-making at the agency. The result, according to FCC special counsel Diane Cornell, is the Media Bureau has granted more than 950 license renewals during the past several months. It is part of a wider review of procedures which the top aide to chairman Tom Wheeler says is streamlining the agency’s processes. “We have had several working groups as well as staff throughout the Commission focusing on new approaches to simplify how we do business, with the goal of improving the efficiency, effectiveness and transparency of the Commission’s work,” Cornell writes in a blog post. It’s an effort that has seen over 1,500 dormant proceedings closed this year, including an additional 751 over the past few months. The commissioners have been voting on groups of non-controversial items at their monthly meeting, the so-called consent agenda, which has finalized more than five dozen bureau-level decisions this year. The FCC also created a “rocket docket” – which accelerates applications set for review – and streamlined internal coordination efforts, Cornell says. CMA survey: Radio is top music discovery platform. Nearly eight in ten country music fans (78%) use AM/FM radio to listen to music, beating all other platforms by a country mile, including YouTube (45%), CDs (43%), digital music libraries (34%), streaming apps (33%), AM/FM radio streams and satellite radio (21% each) and cable TV channels (20%).
    [Show full text]
  • Broadcasting in America
    BROADCASTING IN AMERICA A Survey of Electronic Media FIFTH EDITION Sydney W. Head University of Miami Christopher H. Sterling The George Washington University with contributions by Susan Tyler Eastman, Indiana University Lemuel В. Schofield, University of Miami Contents Exhibits and Boxed Features xvii 1.9 Programs and Schedules 24 Preface xxi News and Public Affairs, 24 • Program Balance, 24 • Schedules, 25 • Audience Research, 25 1.10 Transborder Broadcasting 26 Prologue The World of Broadcasting 1 External Service Origins, 26 • Voice of America, 17 • Surrogate Domestic Services, Chapter 1 Global Context 3 29 • BBC, 30 • Radio Moscow, 30 • Jamming, 31 1.1 Convergence 3 1.11 U.S. Dominance 31 POTS and POBS, 4 • Telecommunications Perspective, 5 • Standardization, 6 Free Flow, Balanced Flow, 32 • UNESCO's Role, 32 • The "Media Box," 33 1.2 Common Grounds 7 The Spectrum as a Public Resource, 7 • Interference Prevention, 7 • Political Controls, 8 PART 1 Development 37 1.3 Political Philosophies 8 Chapter 2 The Rise of Radio 39 Permissive Orientation, 8 • Paternalistic Orientation, 9 • Authoritarian 2.1 Precedents 39 Orientation, 11 The Penny Press, 39 • Vaudeville, 40 • The Phonograph, 40 • Motion Pictures, 41 1.4 Pluralistic Trend 13 2.2 Wire Communication 41 Role of Motives, 13 • British Pluralism, 14 The Land Telegraph, 41 • Submarine Cable, 1.5 Legal Foundations 15 42 • Bell's Telephone, 42 • AT&T (The Bell International Law, 15 • Domestic Laws, 16 System), 42 1.6 Access to the Air 17 2.3 Big Business and Patents 43 Political Access,
    [Show full text]
  • Watching People Watch TV
    Watching People Watch TV Matthew McGranaghan∗ Jura Liaukonyte† Kenneth C. Wilbur† June 20th, 2019 click here for the most recent version Preliminary draft. Please do not circulate or cite. Abstract A challenge to measuring TV viewer attention is that instant access to social media, news, and work has raised the opportunity cost of engaging with TV ads. The result may be a significant di↵erence between traditional engagement measures, e.g., tuning, and measures which can capture more nuanced avoidance behaviors. This paper asks two questions relating to viewer behavior in the context of TV advertising. First, how do traditional TV tuning metrics relate to a novel set of viewer measures that may be more aligned with broadcasters’ and advertisers’ interests? Second, what is the relationship between these new measures and ad content? To answer these questions, we leverage novel, in-situ, audience measurement data that use facial and body recognition technology to track tuning, presence (in room behavior), and attention for a panel of 6,291 viewers and 8,465,513 ad impressions, as well as consider four di↵erent classifications of advertising content based on human and machine-coded features. We find meaningful di↵erences in the absolute levels and dynamics of these behaviors, and can identify ad content for which viewers are systematically more likely to change the channel, leave the room, and stop paying attention. Such ads reduce the pool of attention to subsequent advertisers as well as the platform itself, a negative externality. We quantify these spillover e↵ects for the publisher by conducting a series of counterfactual simulations, and find that requiring advertisers to improve their content can result in significant increases in the cumulative levels of viewer tuning, in-room presence, and attention.
    [Show full text]
  • Online Dayparting: Claiming the Day, Seizing the Night
    Online Dayparting: Claiming the Day, Seizing the Night Research and analysis of temporal opportunities for online newspapers, building on findings from the 2002 Online Consumer Study conducted for the Newspaper Association of America by MORI Research. January 2003 Price: $395 MORI Research 7 8 3 1 G l e n r o y R o a d | S u i t e 4 5 0 | M i n n e a p o l i s , M N 5 5 4 3 9 ( 9 5 2 ) 8 3 5 - 3 0 5 0 | F A X ( 9 5 2 ) 8 3 5 - 3 3 8 5 h t t p : / / w w w . m o r i r e s e a r c h . c o m / Copyright 2003, MORI RESEARCH, ALL RIGHTS RESERVED. No material contained herein may be reproduced in whole or in part without express prior written consent of MORI Research. Unauthorized distribution strictly prohibited. T h r e e P a r a m o u n t P l a z a | 7 8 3 1 G l e n r o y R o a d | S u i t e 4 5 0 | M i n n e a p o l i s , M N 5 5 4 3 9 ( 9 5 2 ) 8 3 5 - 3 0 5 0 | F A X ( 9 5 2 ) 8 3 5 - 3 3 8 5 h t t p : / / w w w . m o r i r e s e a r c h .
    [Show full text]
  • Programming for TV, Radio, and the Internet: Strategy, Development, and Evaluation
    Programming for TV, Radio, and the Internet: Strategy, Development, and Evaluation Philippe Perebinossoff Brian Gross Lynne S. Gross ELSEVIER Programming for TV, Radio, and the Internet Programming for TV, Radio, and the Internet Strategy, Development, and Evaluation Philippe Perebinossoff California State University, Fullerton Brian Gross EF Education, Jakarta, Indonesia Lynne S. Gross California State University, Fullerton AMSTERDAM · BOSTON · HEIDELBERG · LONDON NEW YORK · OXFORD · PARIS · SAN DIEGO SAN FRANCISCO · SINGAPORE · SYDNEY · TOKYO Focal Press is an imprint of Elsevier Acquisition Editor: Amy Jollymore Project Manager: Bonnie Falk Editorial Assistant: Cara Anderson Marketing Manager: Christine Degon Cover Design: Dardani Gasc Focal Press is an imprint of Elsevier 30 Corporate Drive, Suite 400, Burlington, MA 01803, USA Linacre House, Jordan Hill, Oxford OX2 8DP, UK Copyright © 2005, Elsevier Inc. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Permissions may be sought directly from Elsevier’s Science & Technology Rights Department in Oxford, UK: phone: (+44) 1865 843830, fax: (+44) 1865 853333, e-mail: [email protected] may also complete your request on-line via the Elsevier homepage (http://elsevier.com), by selecting “Customer Support” and then “Obtaining Permissions.” Recognizing the importance of preserving what has been written, Elsevier prints its books on acid-free paper whenever possible. Library of Congress Cataloging-in-Publication Data British Library Cataloguing-in-Publication Data A catalogue record for this book is available from the British Library.
    [Show full text]
  • Advertising: Video Games
    Advertising: Video Games Recent Articles on Ads and Video games October 2008 Advertising Strategists Target Video Games April 21, 2006 10:33AM Visa isn’t the only brand getting into the virtual action. In-game advertising is expected to double to nearly $350 million by next year, and hit well over $700 million by 2010, according to a report released this week by research firm the Yankee Group. Advertisers are getting into the game — the video game. Increasingly, big-name marketers are turning to game developers to woo consumers more interested in the game controller than the remote control. “The fact is you aren’t able to reach consumers the same way you could 20 years ago, 10 years ago or maybe even five years ago,” said Jon Raj, vice president of advertising and emerging media platform for Visa USA. Visa ingrained itself into Ubisoft’s PC title “CSI 3” by making the credit card company’s identity theft protection part of the game’s plot. “We didn’t just want to throw our billboard or put our Visa logo out there,” Raj said. Visa isn’t the only brand getting into the virtual action. In-game advertising is expected to double to nearly $350 million by next year, and hit well over $700 million by 2010, according to a report released this week by research firm the Yankee Group. Bay State game creators are already reporting an uptick in interest from marketers wanting to roll real-life ads into fantasy worlds. “I’ve seen increased interest here and throughout the industry,” said Joe Brisbois, vice president of business development for Cambridge-based Harmonix Music Systems.
    [Show full text]
  • Online News Presentation Have We Already Developed the Language for This Genre of Journalism?
    2004—International Symposium on Online Journalism Friday—Panel 3: Online news presentation Have we already developed the language for this genre of journalism? Panelists: Leah Gentry, managing director, Finberg-Gentry/The Digital Futurist Consultancy, and Adjunct Professor, USC Annenberg School of Journalism (moderator and presenter) Gary Kebbel, news director, America Online Michael Silberman, MSNBC.com Managing Editor East Coast Naka Nathaniel, NYTimes.com Multimedia Editor LEAH GENTRY: …Gary Kebbel, who is the News Director of AOL, Naka Nathaniel, who represents the New York Times from Paris and Michael Silberman, who is the Deputy Editor/East Coast from MSNBC. An amazing thing happened as I sat at the airport restaurant yesterday and watched my laptop fully corrupt. Crunch – there went my presentation. Crunch – there went the student papers that I was supposed to correct this (inaudible) piece of research that I was supposed to complete. As each file curled up and turned to ash, my Farenheit 451, I thought of only two things: next time I’m going to buy that gold package of customer support when they sell me the laptop, and I need to look into one of those survival courses at the community college – the kind where they teach you to forage for food in your backyard and chop wood. I think I’ve become to technologically dependent. I was walking on campus at USC yesterday behind two young men who were both clearly students. One was wearing a black t-shirt that said, “USC Engineering Symposium - Microsoft.” He turned to the other and he said blithely, “I support space exploration.” And I thought to myself, “well, everybody supports space exploration, don’t they?” I come from the generation where everybody supports space exploration, but then it occurred to me as I walked to my car after teaching my class that maybe that if you’re a young scientist trying to get your project funding, everybody doesn’t support space exploration.
    [Show full text]
  • Download the Guide
    DISCLAIMER No part of this report may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording or by any information storage and retrieval system, without written permission from STMForum.com or iStack Holdings Inc. The insights provided by each individual affiliate or company representative are their respective opinions. The reader is solely responsible for deciding whether or not to act on the advice presented in this report. STMForum.com or iStack Holdings Inc. cannot be held responsible for any outcome that may result from the implementation of the ideas vpresented in this report. STMForum.com or iStack Holdings Inc. do not assume and hereby disclaim any liability to any party for any loss, damage, or disruption caused by errors or omissions, whether such errors or omissions result from accident, negligence, or any other cause. JOIN STMFORUM.COM, THE #1 PREMIUM AFFILIATE MARKETING COMMUNITY. USE COUPON CODE OUTBRAINSTM40 FOR 40% OFF 1ST MONTH! 2 Table of Contents DISCLAIMER ...............................................................................................................................................2 ABOUT THE AUTHOR .............................................................................................................................5 INTRODUCTION ........................................................................................................................................6 Expectations ................................................................................................................................................8
    [Show full text]
  • The Challenge of Delocalized Channels: Transfrontier Television in Poland (Characteristics, Typology, and Content)
    International Journal of Communication 10(2016), 1833–1859 1932–8036/20160005 The Challenge of Delocalized Channels: Transfrontier Television in Poland (Characteristics, Typology, and Content) TOMASZ GACKOWSKI1 University of Warsaw, Poland This article focuses on the so-called delocalized channels (a product of broadcasters registered in other European Union countries that direct their broadcasts to Polish audiences). In recent years, the Polish National Broadcasting Council has recognized that delocalizing content as an increasing problem. In this study, I established the following goals: to describe the character and scale of delocalization content in the Polish market of audiovisual media services, to create a complete typology of delocalized channels in the Polish market, and finally to analyze 20% of the delocalized channels from the point of view of their quality and topics. Some suggestions for the Polish National Broadcasting Council are provided. Keywords: transfrontier, television, delocalized, content of programs Introduction: Definition and Types of Delocalized Channels A crucial problem of the Polish linear market (traditional distributed channels) of audiovisual media services in the past few years seems to be activity (scale, range, and character) of the so-called delocalized channels. Upholding pluralism (of content and ownership), variety, and high quality of broadcasters’ audiovisual media services directed to Polish viewers, the Polish National Broadcasting Council (2011b, 2012) has recognized the increasing problem of broadcasters registered in other European Union countries that direct their broadcasts to the Polish audience. In a report subsection dedicated to implementation of the Audiovisual Media Services Directive (AMSD; European Parliament and Council’s Directive, 2010), the Polish National Broadcasting Council (2011b) stated that it is very important to analyze the legal status of Polish programs distributed from other countries and directed to the Polish market.
    [Show full text]
  • What We Can Learn from DTC Success with TV Ads 12 Mins Ago
    What we can learn from DTC success with TV ads 12 mins ago One of the most-discussed plot twists in recent Kevin Krim is EDO's President & CEO. His 21-year career has advertising has been the pivot of Direct-to- spanned search, social and TV Consumer (DTC) brands to linear TV. These advertising across start-ups and data-driven, digital-first players are expanding major companies like Yahoo and NBCUniversal. Sebastian Chiu is well beyond Facebook and Instagram—and EDO's Chief Data Scientist. He becoming serious players on the largest earned his undergraduate and traditional medium in advertising. post-graduate degrees from Harvard, working previously as a data scientist at Dropbox. A January 2019 Video Advertising Bureau study found that in 2018, 120 DTC brands collectively spent over $2 billion in TV ads—up from $1.1 B in 2016. 70 of those 2018 advertisers ran TV ads for the first time. But while we know that theyʼre advertising on TV, what may be less discussed is whether theyʼre succeeding on television—and what strategies they use to achieve their success. At EDO, we have a unique and differentiated ability to measure how DTC advertisers perform on TV by tracking incremental online searches above baseline in the minutes immediately following individual TV ad airings as viewers translate their interest in advertised brands and products directly into online engagement with them. By measuring incremental search activity across 60 million national TV ad airings since 2015, we are able to effectively isolate the effects of TV ad placement and creative decisions that are most likely to cause online engagement.
    [Show full text]
  • Siriusxm Music for Business Internet Radio User Guide
    28 Radio Margari PUSH to Select Jimmy Buffett Margaritaville Scroll 5:00 PM SPEAKERPOWER P1 P2 P3 P4 P5 BACK SiriusXM Music For Business Internet Radio User Guide Table of Contents Introduction . 4 Requirements: . 4 Safety and Care Information . 4 What’s in the Box? . 6 Business Radio Button Functions and Connectors . 7 Remote Control Button Functions. 9 Installation . 10 Planning . 10 Step 1: Subscribe to the SiriusXM Music for Business Internet Service . 10 Step 2: Connect the Radio . .11 Step 3: Enter Your SiriusXM Credentials . 12 Step 4: Set the Clock . 13 Operation . 14 Now Playing Screen . 14 Selecting a Channel . 14 Saving Channel Presets . 15 Dayparting . 16 Security . 16 Connecting An Auxiliary Audio Source (Optional) . 21 Wireless Network Configuration . 24 Product Specifications . 26 Patent and Environmental Information . 27 FCC Statement . 28 Copyrights and Trademarks . 29 Licenses and Warranty . 30 3 Introduction Requirements: • The SiriusXM Business Radio requires connectivity to the Internet . The connection may be made a through a wired Ethernet connection (recommended), or through a wireless access point connection . • The SiriusXM Business Radio requires a SiriusXM Music for Business Internet Service subscription . To subscribe call 1-866-345-SIRIUS (7474) . Safety and Care Information IMPORTANT! Self installation instructions and tips are provided for your convenience . It is your responsibility to determine if you have the knowledge, skills, and physical ability required to properly perform an installation . SiriusXM shall have no liability for damage or injury resulting from the installation or use of any SiriusXM or third party products . It is your responsibility to ensure that all products are installed in adherence with local laws and regulations .
    [Show full text]