Three-For-All Operators Guide

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THREE-FOR-ALL OPERATORS GUIDE

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MARKETING THREE-FOR-ALL OPERATORS GUIDE

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Luscious Lemon Bars. Mouth-watering Blondies. Irresistibly rich Ultimate Chocolate Brownies. Everybody craves at least one of these top-selling snack/ dessert bars. Some people love all three. Three-for-All brings this trio of “Must Haves” together in a single Product Portfolio that make it easier than ever to order and offer exactly what everyone is hungry for! THREE-FOR-ALL OPERATORS GUIDE

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The appeal is real The handy snack/dessert bars in Three-for-All have huge consumer appeal. Technomics reports that: • 62% of consumers want more handheld, ready-to-eat foods • 54% of consumers purchase on impulse, especially when items are displayed near checkout • 50% of consumers who eat snacks away from home do it en-route • 48% of patrons eat dessert at a different location than their meal The “All” refers to units as well–every non-commercial café, large or small, can benefit from promoting this product trio as a mix-or-match combo.

Three-for-All raises the bar Putting this selection together yourself could take some time. For brownies, for example, there are 16 SKUs to choose from. The Three-for-All Product Portfolio cuts through the confusion. You’ll get top sellers of similarly high quality in brownies, blondies and lemon bars.

Dayparting Thoughts Standalone dessert as well as smaller-sized trios to go? These beautiful bars cut it both ways. The to-go appeal starts at breakfast and continues throughout the day as customers plan snacks for later breaks and the trip home. Brunch is a booming daypart that presents a natural opportunity to increase check averages with this to-go offer. And, of course, this product portfolio fills the bill as a stand-alone dessert or add-on to a combo during lunch and dinner. Brownies are now on 24% of all restaurant menus, and predicted by Datassential to outperform 67% of other foods, beverages & ingredients over the next four years. THREE-FOR-ALL OPERATORS GUIDE

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SPECS Order product through your GPO or authorized food distribution company.

#8570 SARA LEE – BISTRO COLLECTION PRODUCT ORDER INFORMATION

SKU Product Description Trays Per Case

#8570 BC Bars Lemon Lovers 4/44 OZ

#8572 BC Bars Blondie 4/37 OZ

#8572 #8574 BC Bars Ultimate Brownie 4/44 OZ

#8574

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PREP & PRICING The Three-for-All promotion showcases mini bites of all three products: Lemon Bars, Blondies and the Ultimate Chocolate Brownies. Each individual case is packed with four solid, full-sheet bars protected by an open cardboard tray wrapped in cello. 1. Open the case and remove the top cardboard tray 2. Spread the tray sides open. You’ll cut the brownies and lemon bars right on the cardboard surface. We recommend cutting each full-sheet bar into 48 individual pieces as shown. NOTE: the tray is pre-marked for full size portions. When you’re cutting the smaller sizes for Three-for-All we recommend adding a mark between the pre-marks on all four sides of the cardboard tray. Using that as a guide you will be able to cut 48 perfect pieces from each tray. 3. For the cleanest edge, cut the products while they’re still frozen. Be sure to use a sharp knife. TIP: Heat the knife under hot water, wipe dry, then make your cuts. Repeat as necessary to make cutting easier. 4. Use a different platter for each flavor, and display at different heights using risers. Invite customers to choose any three pieces for a set price. They may choose one of each flavor or three of the same. The brownies have a perfect chewy brownie texture and rich, melt- in-your mouth, chocolate taste. All of the products are truly packed with flavor. The individual portions may seem modest, yet together the trio makes a VERY satisfying dessert or snack.

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SINGLE PORTION SERVING RECOMMENDATIONS After your customers have sampled these amazing bars through the Three-for-All promotion, you’ll want to routinely offer the products in a traditional portion size. The cardboard tray for each single lemon and brownie bar is pre-marked for full portion size cutting. Use the same process and knife-heating tip to cut the individual bars into sixteen pieces. Most large non-commercial dining services will offer all three bars every day. Smaller operations may choose to offer a different bar each week.

CATERING Mini bite portions of all three bars are perfect for bringing a classy finishing touch to any catering setting. Simply place the cut pieces in straight line on serving platters set at different heights by using risers. Let guests help themselves. Wise foodservice directors keep extra cases of each product on hand. The compact master cases require relatively little freezer space, and are money in the bank for ensuring first class responses to last-minute catering requests.

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SUGGESTED SELLING PRICE These wonderful brownies and lemon bars could (and DO!) command top billing on high-quality restaurant menus. They are the perfect opportunity for you to stretch your pricing for desserts.

THREE-FOR-ALL

Product Portion Suggested Approximate Description Size Selling Price Product Cost %

Lemon 48 per tray Any 3 for $2.59 40% Lovers Bar

Blondie Bar 48 per tray Any 3 for $2.59 40%

Ultimate 48 per tray Any 3 for $2.59 40% Chocolate Brownie Bar

SINGLE PORTION LEMON BARS & BROWNIE

Product Portion Suggested Approximate Description Size Selling Price Product Cost %

Lemon 16 per tray Each $2.59 40% Lovers Bar

Blondie Bar 16 per tray Each $2.59 40%

Ultimate 16 per tray Each $2.59 40% Chocolate Brownie Bar

*Not actual pricing. Use for illustrative purposes only.

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PRINT MARKETING EDITABLE FLYER (8.5” X 11”) Customize the flyer with your own price. Print color copies to post at point of service, the café entrance, and high traffic areas around the facility.

Download Editable Flyer PDF

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PRINT MARKETING BANNER (2’W X 6’H) Displayed at the café entrance or point of service, vertical banners make powerful marketing media. They are attractive, attention- grabbing, and can be custom-printed easily and economically at Office Depot and other office supply retailers. For short-term use, an inexpensive one-sided paper banner might be all you need. For the longer run, consider a two-sided vinyl banner with its own frame.

HOW TO ORDER: Determine the location(s) where and how long you plan to place it, and download a PDF of your banner art. It’s easy to order online and pick up at a convenient office supply retailer.

Download Banner PDF

For example, for Office Depot you simply go to officedepot.com, then click through: 1. Print + Copy 2. Marketing Materials 3. Scroll down to Signs, Posters & Banners 4. Banner 5. Standard Banners 6. Get Started 7. Portrait 8. Choose the 2’ x 6’ size 9. Choose “Upload your own design” to upload the Banner PDF

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DIGITAL MARKETING Use these jpgs to spread the word through electronic media.

1280x720 1280x1280

SOCIAL MEDIA Post on Instagram, Facebook and/or the café’s web page.

Download Media JPGs

WEB AD Use this jpg to make a splash on the café’s web page.

Download Web Ad JPG 350x250 (not to scale)

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DIGITAL MARKETING Use these jpgs to spread the word through electronic media:

MONITORS Send this jpg to your client or the communications department to get it into the message cycle on monitors around the facility.

Download Monitor JPG

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It’s a cornerstone of comfort cooking, a Southern cuisine standard. It’s Sara Lee’s top selling frozen bakery product. Cornbread Bounty is a portfolio of six products selected for the rare combination of high consumer appeal, low unit cost, easy prep, and versatility. Together they cover all dayparts and add up to one golden opportunity for you to boost profitability and customer satisfaction while reducing prep time and food waste. If you’ve been using these versatile products, you already know this. But keep reading for some exciting NEW menu and marketing ideas. If you haven’t been using these products, the time is ripe. Here’s how to put Cornbread Bounty to work for a better menu and bottom line. CORNBREAD BOUNTY OPERATORS GUIDE

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Cornering the Cornbread Market The Cornbread Bounty Product Portfolio consists of six SKUs strategically selected for across-the-board menu applications with high consumer appeal.

Product Portfolio Sweet Cornbread (aka Northern Cornbread) is the top selling SKU of all Sara Lee frozen bakery products. High consumer demand, low per serving cost, easy prep. Extraordinarily versatile: Works as a side or base for a signature dish across all dayparts. Pre-cut to 30 squares. Jalapeno Cornbread: NEW! Same advantages as Sweet Cornbread, but trading some of the sweetness for the powerful consumer appeal of jalapenos. (18% of all cornbread on menus is jalapeno cornbread, reports Datassential.) Mini Cornbread Loaves: Attractive 2 oz. golden loaves individually wrapped for instant to-go appeal. Corn Muffins:Premium 4.3 oz. muffin is a natural for breakfast, continues with day-round snack appeal. Corn Muffins-Wrapped: Four ounces of sweet cornbread flavor, perfect for later or tomorrow’s ride in–50% of consumers who eat snacks away from home do so while they are en-route (Technomic). Whole Grain Corn Muffins -Wrapped: NEW! Bite sized at 2.0 oz., wrapped for freshness and safety. Perfect for work snacks, after school snacks and any K-12 foodservice program. CORNBREAD BOUNTY OPERATORS GUIDE

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Consumed with passion • Pre-sliced Sweet style cornbread is the highest volume seller of all Sara Lee frozen baked and dessert products. • New addition! Chef Pierre® Jalapeno Cornbread is made with two types of jalapenos for balanced sweet, smoky & spicy flavor, and a moist, cake-style batter that holds perfectly for hours at room temperature. Kosher KVH-D • No artificial flavors or colors in any Cornbread Bounty products • Cornbread is trending: menu penetration has grown 10% over the past 4 years • Cornbread is predicted to outperform 74% of all other foods, beverage & ingredients over the next 4 years (Datassential) • 70% of consumers “love” or “like” it

Cut time & costs • Cornbread Bounty products were selected for rare combination of high consumer appeal and low unit cost • Sweet Style & Jalapeno Cornbread SKUs are pre-baked & pre-cut into 30 portions to save labor, especially vs. batters/mixes • An easy grab-and-go menu option

Versatile • “Must-have” side for soups and Southern cuisine menu items • Leftover product is easily oven-dried, crumbed or food processed and made into a delicious coating for chicken, fish, etc. • A natural foundation for culinary inspiration and experimentation, from sweet to savory, from bready to dessert • Works as side or base for signature dishes across all dayparts to reduce your product inventory • Cornbread Mini-Muffins and pre-wrapped mini-loaves have big appeal to customers for “to-go” add-ons CORNBREAD BOUNTY OPERATORS GUIDE

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SPECS Order product through your GPO or authorized food distribution #8281 company.

SARA LEE – CHEF PIERRE- CORNBREAD BOUNTY PRODUCT ORDER INFORMATION

SKU Product Description Per Case #8282 #8281 Pre-Cut Sweet Cornbread 4 Trays, 30/2 0Z.

#8282 NEW! Pre-Cut Jalapeno Cornbread 4 Trays, 30/2 0Z.

#8628 Corn Muffin 48/ 4.6 OZ.

#8628 #8636 Individually Wrapped Corn Muffin 24/4 OZ.

#8863 Individually Wrapped Cornbread 48/2 OZ. Mini Loaves

#8859 NEW! Individually Wrapped Whole 48/2 OZ. Grain Corn Muffin

#8636

#8863

#8859

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Sweet Cornbread & Jalapeno Cornbread 1. Remove from freezer 2. Leave cornbread in tray with plastic wrap 3. Thaw at room temperature • Full sheet: 1-1/2 –2 hours • Plated slices: 30 minutes Shelf-Life Frozen products are good for 12 months. Unfrozen cornbread products are good for 4 days either at ambient temperature or refrigerated.

Individually Wrapped Mini Cornbread Loaves & Whole Grain Corn Muffins These 2 oz. mini loaves and muffins are ready to go… • Individually wrapped to maintain freshness • Eliminates labor and waste, simply thaw and serve • 21-day ambient shelf life • Perfect grab-and-go snack or side item with your prepared meal bundle

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SUGGESTED SELLING PRICE

SARA LEE – CHEF PIERRE- CORNBREAD BOUNTY

Product Portion Size Average Approximate Approximate Suggested Description OZ. Servings Product Cost Product Cost Selling Price Per Case $ % $

Sweet 30 Count, 120 0.33 41 0.79 Cornbread 2.1 oz. per #8281 square 37 0.89

Jalapeno 30 Count, 120 0.33 41 0.79 Cornbread 2.1 oz. per #8282 square 37 0.89

Corn Muffin 12 Count, 48 0.82 41 1.99 #8628 per tray 4.3 oz. each 39 2.09

Individually 24 Count, 24 0.69 40 1.69 Wrapped per case Corn Muffin 4.0 oz. 39 1.79 #8636

Individually 48 Count, 48 0.20 34 .59 Wrapped per case Mini 2.0 oz. Cornbread Loaves #8863

Individually 48 Count, 48 0.47 36 1.29 Wrapped 2.0 oz. per Whole Grain case per tray 39 1.19 Corn Muffin #8859

*Not actual pricing. Use for illustrative purposes only.

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BIG OPPORTUNITY AT THE SOUP STATION CU PS HC SD BI Most soup stations are overdue for a freshening up. Cornbread is just the ticket. Instead of the timeworn basket of saltines–in most cases offered free with a soup or chili purchase, with no contribution to profitability–the upgrade to cornbread squares offers increased value to the customer and add-on sales potential to your bottom line. Sweet and Jalapeno style cornbread’s are made with a moist, cake-style batter that holds perfectly for hours at room temperature. In fact, if rewrapped they’ll keep perfectly four days at room temp, but they’ll never be around that long. Customers will snap them up with your daily soup and chili offering. Seal the deal with eye-catching stacks of cornbread side-by-side on an attractive platter. We recommend a selling price of $.89 which delivers average product cost of 40%. Add-on cash register rings sound much better than free crackers!

SECTOR SUMMARY

CU College & Universities SD Senior Dining

PS Private Schools BI Business & Industry

HC Healthcare

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HOT CEREALS STATION CU PS HC SD BI Cornbread Bounty’s add-on sales opportunities start at breakfast. When the soup station converts to hot oatmeal in the AM, it makes the perfect stage for our premium corn muffin. It’s the classic “less is more” opportunity where minimalist merchandising highlights a single product for maximum advantage. Our premium corn muffin is a stand-out product. By placing a limited number on an attractive narrow platter, you spotlight the product and increase its desirability. Assign a staffer to check and restock the platter frequently. Top off the add-on sales appeal by having your classic corn muffin condiments right there–a top shelf strawberry jam preferably made with cane sugar, merchandised in a mid-sized glass bowl with butter pats readily available. Place the 8.5” x 11” point of sale sign at the station directly behind the muffins.

PATIENT MEAL SERVICE CU PS HC SD BI The average hospital patient stay is 4.5 days–enough time to put meal service to work boosting patient satisfaction scores. Food- related reviews are frequently at the top of the comments section, with menu variety and quality among the hottest topics. Cornbread muffins brighten up a breakfast tray. For lunch and dinner Sweet and Jalapeno cornbread’s help fill the bill without breaking the bank. Cornbread makes the perfect accompaniment to almost any meal. The squares look great on the patient tray and hold up well during meal assembly and transport. With an average into-unit cost of only $.36 cents per scrumptious square, it makes a lot of financial as well as culinary sense to integrate these delicious products into the menu as often as possible.

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GRIDDLE ME THIS CU PS HC SD BI The demand is there: 70% of consumers “love” or “like” cornbread. One of today’s hottest dining trends is creative twists to classic comfort foods (e.g. Korean tacos, Naan pizza, lobster mac & cheese). And here to answer those demands are Sweet style and Jalapeno cornbread squares–two of the most versatile menu items in your culinary portfolio.

The Excitement Starts at Breakfast Slice jalapeno cornbread squares in half horizontally. Add a touch of blended oil, salt and pepper then flip them like pancakes on a hot griddle. Once they’re a crispy golden brown on both sides (it will take less than a minute) you have the base for several terrific breakfast menu items. These extremely versatile grilled jalapeno cornbread squares can be prepared ahead. They hold up well during handling not flaking or falling apart. • Skillet Jalapeno Corncakes topped with scrambled or fried eggs, country sausage crumbles and shredded cheddar • Eggs Santa Rosa with poached or fried eggs, diced avocado and salsa over griddled jalapeno cornbread cakes, with a side of sour cream • Southwest Eggs Amarillo with poached or fried eggs and country ham over griddled jalapeno corncakes, topped with spicy Hollandaise sauce

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Amazing Cornbread French Toast, Sweet or Spicy: It’s not often the non-commercial operators gets to scoop their restaurant counterparts but with the menu introduction of cornbread French toast you can blow them away. This delicious menu item answers the question, “What’s New for Breakfast” and merely by having it on the menu you are touting the culinary expertise of your kitchen staff. It’s simple to produce and delicious to eat. Slice jalapeno and/ or sweet cornbread squares in half horizontally. Dip in egg wash with a touch of milk. For a thicker coating add a bit of flour to the egg wash. Place on a hot griddle, turn when the first side is golden brown. Flip and repeat. The egg batter balances the sweetness of the cornbread and the moist texture and taste of the cornbread combines for the most amazing cornbread French toast. Try it, you’ll love it! Serve with country sausage patties or thick cut hickory smoked bacon. Add real maple syrup for an extra $.50 to ramp up the quality.

Turn Up The Heat at Lunch With: • Crispy North Atlantic Salmon with jalapeno cornbread breading, diced asparagus, roasted tomatoes, poblano peppers with griddled jalapeno cornbread squares on a bed of red pepper puree topped with arugula • Pulled Pork BBQ over griddled jalapeno corn cakes topped with shredded cheddar cheese and chives • Corpus Christi Cobb salad with pulled pork, diced tomato, kernel corn, black beans, chopped hard-boiled egg, blue cheese crumbles and spicy toasted jalapeno cornbread croutons over spring mix. Top with Ranch dressing • Taco Joes with spicy ground beef served over griddled jalapeno corn cakes topped with shredded cheddar cheese and chives • Charleston Style fried green tomatoes with pepper bacon, pickled red onions arugula sandwiched between griddled jalapeno corn cakes and topped with chipotle mayo

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MINI LOAF, MEGA APPEAL CU PS HC SD BI Individually wrapped Cornbread Mini Loaves answer the call for something very delicious and satisfying, and just a little sweet. Adding to their attractiveness is a low into-unit cost: approximately $.20 each. A perfect fit for any K-12 foodservice program or lunch box, handy for field trips and after school snacks. Out of school, this irresistibly cute little loaf is a natural impulse item for any retail operation. Place a basket of Mini Cornbread Loaves by the cash register and watch your customers take it from there.

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SWEET OR SAVORY CORNBREAD FRENCH TOAST

Sweet cornbread French toast with Jalapeno cornbread French toast with hickory smoked bacon. country sausage.

Cornbread squares. Cornbread squares cut Egg & milk wash. horizontally.

Dip squares in egg wash. Place on griddle. Griddle on both sides until nicely toasted.

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TOASTED/GRIDDLED SWEET & SAVORY CORNBREAD SQUARES

The high sugar content and moistness of the cornbread help the cut squares toast quickly on the griddle. In most cases in a minute or less–so watch closely. The toasted squares hold up very well without crumbling or breaking. You can toast/griddle the cornbread square ahead to be used in a variety of menu applications.

Cornbread squares.

Cut cornbread squares in half Lightly coat the griddle with Turn over when golden brown and horizontally (Save end and side blended oil. Place cut cornbread grill second side. Total time on the pieces for crutons). squares on griddle at medium heat. griddle: 1 to 1.5 minutes.

Toasted/griddled Jalapeno Cornbread squares can be used as a: • Base for a variety of Eggs Benedict instead of English muffins • Base for Huevos Rancheros • Base for Jalapeno Cornbread and Country gravy • Base for Jalapeno Cornbread Sloppy Joes • Base for Jalapeno Cornbread Chili Mac

Toasted/griddled Sweet Cornbread squares can be used as a: • Base for Vanilla Strawberry Ice Cream Sundaes • Base for Strawberry Blueberry Mixed Green salad

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SWEET & JALAPENO CORNBREAD CROUTONS

Cut cornbread square horizontally then vertically into cubes.

Place cubes on sheet pan and dry Once dried, drizzle with blended Return to oven and bake at 250° in oven at low temperature, 145° to oil, fresh herbs (chives & parsley) for approximately 30 minutes until 150°. salt, pepper and other appropriate crisp. seasoning based on desired outcome.

Jalapeno and Sweet Cornbread croutons can be used as: • Toppings for chili along with shredded cheddar, chopped sweet onions, angel hair pasta and fresh herbs i.e. cilantro, chives, Italian parsley • Toppings for a variety of Cobb Salads • Toppings for Southwest Caesar Salad with chicken • Displayed in toppings bowl at the self-service salad bar • Displayed in toppings bowl for Corn Chowder at the self-service soup station

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SWEET OR SAVORY CORNBREAD MIX FOR BATTER

Our cornbread batter recipe with Jalapeno and Sweet cornbread as a base is perfect for coating chicken, fish or shrimp. With the high sugar content and moistness of the cornbread it’s important to dry out the cornbread before placing cubes into a food processor to blend. Pulse until mixture is fine. Set aside for future use.

Cut cornbread square horizontally then vertically into cubes.

Dry by placing cubes in oven at low Check for dryness before placing Process the cornbread into heat, 135° to 150° for cubes in food processor. cornbread crumbs. Return to oven 2 hours. under low heat to be sure to mix is dried.

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SWEET OR SAVORY CORNBREAD BEER BATTER RECIPE

Cornbread Beer Breading Mix: Assemble as follows from bottom to top: 4 cups Cornbread Crumbs 1. In a stainless-steel bowl (see instruction for 2. Combine all the above drying out the sweet ingredients or jalapeno cornbread) 3. Wisk until smooth 1 ½ cups Soda Water Seasoning Options – Depending 12 oz. Beer (lighter beer) on the flavor profile you desire for the finished product. Add either 3 cups All Purpose Flour ½ tsp. Cayenne pepper or ½ tsp. paprika or both 2 tsp. Baking Powder Note: Cornbread beer batter works with any seafood ½ tsp. Salt i.e. tilapia, flounder, shrimp, etc.

CRISPY JALAPENO CORNBREAD BATTER CRISPY JALAPENO CORNBREAD BATTER ONION RINGS NORTH ATLANTIC COD • Dip fresh cut onion ringlets into jalapeno with pickled red onions, dill pickle chips, cornbread beer batter to coat completely. and arugula on a toasted Brioche bun. • Slowly drop the cornbread encrusted • Dip North Atlantic cod fillets into jalapeno onion rings into frying oil. cornbread beer batter to coat completely. • Cook until golden brown. • Slowly drop the cornbread encrusted cod fillets into frying oil. • Cook until golden brown.

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CRISPY JALAPENO CORNBREAD ENCRUSTED SALMON

• In a shallow bowl, combine flour, jalapeno cornbread crumbs, salt and pepper. • Dip one side of salmon fillet into the eggs, then coat in the cornbread mixture. • Starting with a cold skillet, cook the breaded side of the salmon until golden brown and crisp in canola oil, about 1 ½ to 2 minutes. • Finish in 350° oven for approximately 5 to 6 minutes until done.

Dip one side of salmon fillet. Press into cornbread crumbs.

Place breading side down in cold Finish in 350° oven 5 to 6 minutes skillet. Cook until breaded side is until done. crisp.

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CRISPY JALAPENO CORNBREAD CHICKEN FINGERS

• Dip cut chicken breast strips into flour, then egg wash, then jalapeno cornbread crumbs. • Slowly drop the cornbread encrusted chicken strips into frying oil. • Cook until golden brown. (check chicken for doneness)

CREOLE CRAB CAKE BENEDICT W/ JALAPEÑO CORNBREAD (ENTRÉE)

Chef Pierre® Jalapeño Cornbread Crab Cake Cajun Spiced Hollandaise Diced Tomato Poached Egg

• Slice cornbread in half & toast it. • Top with crab cake, poached egg, hollandaise & diced tomatoes. • Garnish with parsley, salt and pepper

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JERK CORNBREAD SLIDERS (APPETIZER OR ENTRÉE)

Chef Pierre® Sweet Cornbread Jerk spiced shredded pork Monterrey jack cheese Cheddar cheese Pickled vegetables

• Slice cornbread in half & toast on griddle. • Top bottom half with marinated and seasoned shredded pork. • Sprinkle cheeses and pickled vegetables and add top half of cornbread to make sliders.

PULLED PORK JALAPEÑO CORNBREAD (APPETIZER OR ENTRÉE)

Chef Pierre® Jalapeño Cornbread Pulled Pork Black Pepper Barbeque Sauce Cilantro Seasoned Beans

• Griddle pieces of cornbread and stack in a skillet. • Pile on pulled pork and seasoned beans. • Garnish with fresh cilantro and drizzle with BBQ sauce.

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CAJUN CHICKEN SALAD WITH JALAPEÑO CORNBREAD CROUTONS (ENTRÉE)

Chef Pierre® Jalapeño Cornbread Cajun Seasoned Chicken Breast Caesar Dressing Hearts of Romaine Parmesan Cheese

• Cut cornbread into cubes and bake to crisp at 325˚- 350˚. • Prepare salad and top with sliced chicken, parmesan, cornbread croutons and drizzle with Caesar dressing.

SPICY STRAWBERRY SHORTCAKE (DESSERT)

Chef Pierre® Jalapeño Cornbread Strawberry Topping Fresh Strawberries Whipped Cream

• Warm cornbread and cut as desired. • Top with warm strawberry topping, cut strawberries and fresh whipped cream. • Dust with cayenne if desired.

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FIRE ROASTED TOMATO SOUP WITH JALAPEÑO CORNBREAD CROUTONS (STARTER)

Chef Pierre® Jalapeño Cornbread • Cut cornbread into cubes, toss with blended oil and bake to crisp at 225˚- 250˚. Tomato Soup • Prepare soup and pour into bowl. Cream Sauce • Top with cornbread croutons and garnish with Olive Oil cream & olive oil

NASHVILLE HOT CHICKEN & JALAPEÑO CORNBREAD HASH (ENTRÉE)

Chef Pierre® Jalapeño Cornbread • Cut cornbread into cubes and bake to crisp at 325˚- 350˚. Nashville Hot Boneless Wings • Drizzle cornbread with spiced honey and Ranch Dressing top with Nashville Hot boneless wings. Spiced Honey • Garnish with drizzle of ranch and pickles. Pickles

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23 CORNBREAD BOUNTY OPERATORS GUIDE

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24 CORNBREAD BOUNTY OPERATORS GUIDE

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25 CORNBREAD BOUNTY OPERATORS GUIDE

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26 EVERYTHING BLUEBERRY OPERATORS GUIDE

SARA LEE PRODUCT PORTFOLIO INSIGHTS SPECS PREP & PRICING MENU VERSATILITY MARKETING EverythingBlueberry EVERYTHING BLUEBERRY OPERATORS GUIDE

SARA LEE PRODUCT PORTFOLIO > INSIGHTS SPECS PREP & PRICING MENU VERSATILITY MARKETING

When the time is ripe harvest-wise, the smart operator throws everything at it menu-wise. And Sara Lee’s “Everything…” promotions are designed to make this easier and more profitable than ever for the food service operator. Each month-long promotion is timed to high season for a popular fruit or ingredient, e.g. blueberries in July, apples in October, chocolate in February and Valentine’s Day. Through Sara Lee and our sister brands (Chef Pierre and Gourmet Bistro Bakery), we proudly give you a solid foundation on the sweet side of your menu, with the freedom to extend it to the savory side. EVERYTHING BLUEBERRY OPERATORS GUIDE

SARA LEE PRODUCT PORTFOLIO > INSIGHTS SPECS PREP & PRICING MENU VERSATILITY MARKETING

Download JPG

“Berry Good” indeed!

Highly regarded among superfoods, packed with flavor, and wildly popular among consumers, blueberries are natural winners in every respect. To promote our “everything blueberry” desserts and pastries, we use the theme “Berry Good”. And since these baked goods are just a portion of your menu, we don’t just allow you to extend this theme to promote other blueberry menu items, we ENCOURAGE it! Download the Berry Good font-based graphic as a stand-alone (JPG) graphic and use it on other in-house marketing materials and point of service menu identifiers for savory dishes as well. We’ll even provide ideas to help you think big picture on how the “Berry Good” theme can promote everything blueberry across the menu board. EVERYTHING BLUEBERRY OPERATORS GUIDE

SARA LEE PRODUCT PORTFOLIO > INSIGHTS SPECS PREP & PRICING MENU VERSATILITY MARKETING

Riding high, seasonally speaking

When fruit, veggies and other items are in high season, they are enjoying front-of-mind consumer awareness. With taste and demand at their peaks, they’re showcased on TV, media, supermarkets and recipes at nearly every turn. Ride the publicity wave by peppering your café’s menu with both sweet and savory flavor profiles. By doing so you showcase your team’s culinary talents, remind your customers that you’re in touch with trends, and keep your dining services fresh and interesting. EVERYTHING BLUEBERRY OPERATORS GUIDE

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SPECS Order product through your GPO or authorized food distribution company. #9282

SARA LEE – BERRY GOOD – EVERYTHING BLUEBERRY PRODUCT ORDER INFORMATION

SKU Product Description Per Case

#9282 Un-Baked Blueberry Hi-Pie • 6, 47 oz. Pies

#0889 • 8 Cuts Per Pie • 48 Servings

#0889 Lattice Top Pre-Baked Pre-Cut • 6, 34 oz. Pies Blueberry Pie • 8 Pre-Cut Slices Per Pie • 48 Servings

#9379 #9379 Blueberry Lemon Meringue • 4, 46 oz. Pies • 10 Pre-Cut Slices Per Pie • 40 Servings

#5456 Blueberry Cobbler • 2, 80 oz. Trays

#5456 • 40, 4 oz. Servings

#8607 Large Blueberry Muffin • 4 Trays •12, 4.3 oz. Muffins Per Tray • 48 Servings

#8607 #8336 Blueberry Danish • 6 Trays • 8, 4 oz. Danish Per Tray • 48 Servings

#8336

5 EVERYTHING BLUEBERRY OPERATORS GUIDE

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PRODUCT PREP

BLUEBERRY DANISH (You might be doing this already. If you aren’t, you will!) Chef Pierre’s 4-oz Blueberry Danish is an exceptional product in every respect. Classic all-butter dough layered to lock in moisture. Perfectly sweet blueberry filling. Each is hand-shaped before baking for a genuine made-from-scratch look. Delivered to you frozen and unwrapped in cardboard trays to keep each picture perfect. THAWING DIRECTIONS: • Leave Danish in wrapped tray. • Thaw covered at room temperature for 1-1/2 - 2 hours. HEATING DIRECTIONS - CONVENTIONAL OVEN: • Pre-heat conventional oven to 350ºF. • Remove plastic overwrap. • Place Danish on sheet pan. • To crisp crust and warm interior, bake 8-10 minutes if frozen; 5-6 minutes if thawed.

MAGIC MADE EASY: HOW TO HEAT UP BREAKFAST SALES If you’ve tried them, you know that these Blueberry Danish are delicious served at room temperature. But it can get even better. Option 1: Put the hot top back in action Option 2: Griddle me this Nearly every non-commercial food service operation has a If you don’t have a self-service pizza station, you can still offer glass hot top utilized for displaying self-service pizzas, calzones heated Danish. Use your grill–which is open anyway–and set and flatbreads. Most of us have tried Breakfast Pizzas–pizza a steam table pan aside and feature “Hot off the griddle topped with scrambled eggs, breakfast meats, and omelet- Blueberry Danish”. style cheeses and veggies. Better yet, offer them made-to-order! It only takes a couple While this menu option looked good on paper, most of us minutes to get the bottom of the Danish golden brown and found its success in practice to be very limited. Hence many a heated through. This enhances the flavor profile and adds to glass hot top sits empty during breakfast service. (You know its appeal. where we’re heading with this one…!) If you do so, cut the griddled Danish in half before plating to So, here’s where the magic happens: Place the thawed distinguish the finished product, make it easier to eat, and Blueberry Danish directly on the pizza hot top (set on low). command a premium price! Let your customers help themselves. Maximize your retail space during breakfast. As self-service, no additional labor is required. And a delicious heated Danish can command an upcharge over your normal wrapped Danish price! 6 EVERYTHING BLUEBERRY OPERATORS GUIDE

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BLUEBERRY COBBLER This comfort food classic is a natural crowd-pleaser–a high fruit- to-filling ratio of flavorful Northern blueberries peering through the golden crust. While it might seem perfect for a self-service buffet, all it takes is one crust-lover to unbalance the dazzling good looks of this otherwise beautiful cobbler. Proud to serve To keep everyone happy, we recommend that cobbler portions be individually cut and served. And even though this is all about blueberries, we suggest that you offer two varieties of cobbler each time you serve them. Blueberry Cobblers come packed in two ½ disposable steam table pans that fit perfectly on your steam table–a snap for adding outstanding color, taste and variety to your hot food offering. Features & Benefits • Northern blueberries are the #1 ingredient on the label for a high fruit-to-filling ratio. • Fruit used is individually quick frozen (IQF) to lock in fresh flavor and maintain fruit integrity. • Durable enough to withstand the rigors of the steam table for up to 5 hours, ideal for buffets, dessert bars, and catering functions. • Kosher KVH-D.

HEATING DIRECTIONS - CONVENTIONAL OVEN: • Pre-heat conventional oven to 400ºF. • Place on flat baking sheet. • Bake 60-70 minutes until crusts are light brown or filling begins to boil. • Cool at room temperature for a minimum of 2 hours. HEATING DIRECTIONS - CONVECTION OVEN: • Pre-heat convection oven to 350ºF. • Place on flat baking sheet. • Bake 45-55 minutes until crusts are light brown or filling begins to boil. • Cool at room temperature for a minimum of 2 hours.

7 EVERYTHING BLUEBERRY OPERATORS GUIDE

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BLUEBERRY LATTICE TOP PIE & BLUEBERRY LEMON MERINGUE PIE Here’s the perfect answer to a popular demand for uniform slice of delicious pie. Each slice of perfectly baked pie is separated by a paper divider to keep it intact and easy to serve. Good for Grab n’ Go: It’s common in non-commercial operations to place a slice of pie as a grab n’ go dessert into a see-thru plastic container with snap lid. In fact, we have those containers available for you at a discounted price on our Bakery-To-Go Website: bakeryanddessertstogo.com …Great for Premium Self-Serve: While the need for grab-n-go convenience may be there, when you place anything in a clamshell, the quality perception is diminished. As an alternative or additional service option, we recommend maximizing the sales appeal of these picture-perfect pies. Place slices of both on display platters and offer them self- service at a premium price. This presentation style is enticing, and it allows the customer to see the quality of the product. You are guaranteed to sell more pie and at a premium price. Features & Benefits • Pre-baked to reduce prep time, save labor and eliminate the waste and inconsistency that comes from over/under baking. • Pre-sliced for quick and easy plating. • Pre-portioned for consistent serving sizes and plate appearance, controlled food cost and less waste. • Thaw only the number of servings you need each day. • Kosher KVH-D.

8 EVERYTHING BLUEBERRY OPERATORS GUIDE

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BLUEBERRY LATTICE TOP PIE BLUEBERRY LEMON MERINGUE PIE

THAWING DIRECTIONS: THAWING DIRECTIONS: • Remove frozen pie from carton and remove • Store frozen. overwrap. • Thaw pie covered in refrigerator. Do not refreeze. • With gloved hands, remove desired slice(s) from WHOLE PIE SERVING DIRECTIONS: pie pan. • Gently pull paper dividers from sides of slice and • Remove overwrap and dome. plate frozen slice. • Thaw pie covered for 8-10 hours or overnight. • Thaw slices, covered for 1 ½ - 2 hours. • For best results, serve portions immediately after For best flavor, use thawed pie within 3 days. thawing. Note: if thawing whole pie, remove slice from tin • Hold unused portions covered for up to 3 days with a pie server. in the refrigerator. If displaying whole, paper dividers may be SLICE SERVING DIRECTIONS: removed for a more homemade appearance. • Remove overwrap and dome. Use pie server to For best results, thaw slices daily and return separate frozen pie slice(s) from pie pan. unused portions to frozen storage for up to • Gently pull paper dividers from sides of slice(s); 2 weeks. plate slice(s). MICROWAVE HEATING (1000 WATT HIGH POWER): • Thaw covered for 2-3 hours in refrigerator. • Place one slice on a microwave-safe plate. • For best results, serve portions immediately • Microwave about 20 seconds if refrigerated; after thawing. 40 seconds if frozen. • Hold unused portions covered for up to 3 days in the refrigerator.

9 EVERYTHING BLUEBERRY OPERATORS GUIDE

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BLUEBERRY HI-PIE (UNBAKED) High style at the dessert table never looked better. The pie is packed high, the crust is gorgeously golden and flaky, and the blueberry filling is just plain delicious. This pie requires baking and care while cutting. We recommend spotlighting it for special occasions and smaller catering applications such as business meetings, department gatherings, board dinners, and other locations and events where a special dessert is called for. For added éclat, serve it warm with a scoop of vanilla ice cream garnished with a sprig of fresh mint. Features & Benefits • Over a pound of perfectly ripe, fresh-picked fruit in every Hi-Pie® dessert. • Innovative process tumbles fruit with sugar and spices for consistent flavor in every slice. • Top crust bakes up tender and flaky, made without reworked dough. • Kosher KVH-D

HEATING DIRECTIONS - CONVENTIONAL OVEN: • Pre-heat conventional oven to 400ºF. • Cut four 1” slits in top crust. • Place on flat baking sheet. • Bake for approximately 65 - 70 minutes, until crust is light brown or filling begins to boil. • Cool at room temperature for a minimum of 2 hours. HEATING DIRECTIONS - CONVECTION OVEN: • Pre-heat convection oven to 350ºF. • Cut four 1” slits in top crust. • Place on flat baking sheet. • Bake for approximately 50 - 55 minutes, until crust is light brown or filling begins to boil. • Cool at room temperature for a minimum of 2 hours.

10 EVERYTHING BLUEBERRY OPERATORS GUIDE

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LARGE BLUEBERRY MUFFIN These delicious muffins are packaged frozen in a slotted tray to keep them separated and stable during shipping. The extra care is worth it to ensure that they arrive with that made-from-scratch, just-baked look as well as the convenience of thawing and serving as needed. Cut down on waste while you offer a consistently high- quality product. These muffins should be an integral part of your daily breakfast pastry display. Want to see sales grow even faster? Pack 4 blueberry muffins per box with a see-thru cello window and stack then at the cash register for impulse purchase. Customers will buy them for colleagues and co-workers. Check out the craft and white bakery box options at discounted prices on our Bakery-To-Go Website: bakeryanddessertstogo.com Features & Benefits • Intense natural blueberry taste • Blueberries are added to the muffin crown for a made-from- scratch appearance • Packed in durable plastic trays to protect product during shipping • Kosher KVH-D

THAWING DIRECTIONS: HEATING DIRECTIONS - CONVECTION OVEN: • Leave frozen muffins in tray with plastic wrap on. • Pre-heat convection oven to 325°F. • Thaw covered at room temperature about 4 hours. • Remove muffins from packaging and place on sheet pan. HEATING DIRECTIONS - CONVENTIONAL OVEN: • To crisp crown and warm interior, bake 12-15 • Pre-heat conventional oven to 325°F. minutes if frozen; 5 minutes if refrigerated and • Remove muffins from packaging and place on 4-5 minutes if thawed. sheet pan. • To crisp crown and warm interior, bake 20-25 MICROWAVE HEATING (1000 WATT HIGH POWER): minutes if frozen; 20 minutes if refrigerated; • Remove muffin from packaging and place on a 8-10 minutes if thawed. microwave-safe plate. • Microwave heat: 35-40 seconds if frozen; 20-25 seconds if refrigerated; 15-20 seconds if thawed. • Let stand in microwave for 1-2 minutes before serving to ensure an even internal temperature.

11 EVERYTHING BLUEBERRY OPERATORS GUIDE

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SUGGESTED SELLING PRICE

SARA LEE – BERRY GOOD – EVERYTHING BLUEBERRY

Product Portion Size Average Approximate Approximate Suggested Description OZ. Servings Product Cost Product Cost Selling Price Per Case $ % $ (Hi/Low)

Un-Baked Approx. 48 1.29 40% 3.19 Blueberry 5.9 OZ. Hi-Pie 45% 2.89 #9282

Lattice Top Approx. 48 1.23 40% 2.99 Pre-Baked 4.2 OZ. Pre-Cut 45% 2.79 Blueberry Pie #0889

Blueberry Approx. 40 1.35 40% 3.29 Lemon 4.6 OZ Meringue 45% 2.99 #9379

Blueberry Approx. 40 0.69 40% 1.69 Cobbler 4 OZ #5456 45% 1.49

Large 4.3 OZ. 48 0.88 40% 2.19 Blueberry Muffin 45% 1.99 #8607

Blueberry 4 OZ. 48 1.01 40% 2.49 Danish #8336 45% 2.19

*Not actual pricing. Use for illustrative purposes only.

12 EVERYTHING BLUEBERRY OPERATORS GUIDE

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MENU VERSATILITY

SAVORY THIS For Everything Blueberry, we have you covered on the baked goods side. This berry good concept deserves to be extended across the menu board. Fresh or frozen, blueberries are a versatile ingredient that pairs well with a wide variety of flavors and cuisines. Lemon and mint are popular pairings with blueberries, but there are many other ingredients that should be considered when developing dishes.

Savory Complements Some pairing ideas to prime the palate:

Fresh Herbs & Condiments: • Sage, rosemary, basil, balsamic vinegar, soy sauce

Cheeses: • Creamy cheeses like ricotta, goat cheese and feta

Fresh Vegetables: • Cucumbers, Shiitake mushrooms, sweet onions and garlic

Grains & Starches: • Faro, steel cut oats or risottos

Proteins & Meats: • Tuna, chicken, pork and duck

Nuts: • Pistachios, toasted almonds

Heat: • Jalapenos, poblanos

Blueberries are a versatile base ingredient as a sweetener for syrups, vinaigrettes for salads, yogurt, smoothies and glazes. Use blueberries with a touch of lemon or ginger to make wonderful infused water.

13 EVERYTHING BLUEBERRY OPERATORS GUIDE

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EVERYTHING BLUEBERRY–EVERYWHERE!

The berry goodness rates a place at many stations: CU PS HC SD BI Breakfast Oatmeal: Grill: • Offer a chilled bowl of fresh blueberries at the • Grilled Blueberry Danish hot oatmeal station • Grilled cheese with white cheddar, blueberries Bakery Display: and ham • Blueberry Muffins • Blueberry bacon grilled cheese with applewood • Blueberry Danish smoked bacon, shredded Monterey Jack cheese, julienne jalapeno peppers and house-made Deli: blueberry jam • Panini with creamy goat cheese, fresh Entrees: blueberries and chopped fresh basil on whole wheat • Roast pork loin with balsamic blueberry sauce • Roast turkey and applewood smoked deli ham • Sautéed chicken thighs served over blueberry with arugula and blueberry mayo on whole risotto topped with chiffonade of fresh sage and grain bread toasted almonds • Pork spareribs with blueberry bourbon Salad Bar- Composed Salads: BBQ sauce • Fresh blueberries with lemon Supremes, pistachio, grilled diced chicken thighs and Desserts: Julianne poblano peppers tossed with spring • Hot Blueberry Cobbler mix and topped with crumbled goat cheese • Lattice Top Blueberry Pie and house-made blueberry vinaigrette • Blueberry Lemon Meringue Pie • Fresh fruit salad with blueberries, watermelon, arugula, wasabi peas, mint, and cilantro with Smoothie: soy sauce drizzle • Blueberry banana smoothie • Blueberry green tea smoothie Self-service Pizza: • Warmed Blueberry Danish (breakfast) • Blueberry Flatbread with prosciutto and goat cheese • Blueberry Pizza with red onion, bacon, mozzarella, basil chiffonade and black pepper

SECTOR SUMMARY

CU College & Universities PS Private Schools HC Healthcare SD Senior Dining BI Business & Industry

14 EVERYTHING BLUEBERRY OPERATORS GUIDE

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16 EVERYTHING BLUEBERRY OPERATORS GUIDE

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