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Broadcasting Oct? Reaching over 117,000 readers every week TELEVISION / 31 RADIO / 44 CABLE / 50 BUSINESS /53 Countering baseball: DC station tops TCI launches PR campaign L'hose to sell radio, programing missiles both charts with to boost its image among TV; wants to invest in of October; Basketball '91 urban /CHR blend customers, regulators Eastern European ventures V2 DIGITAL ...WORLDWIDE ATLANTA HOLLYWOOD LONDON NEW YORK SAN FRANCISCO BARCELONA KANSAS LOS ANGELES PHILADELPHIA TOKYO See us at SMPTE Booth 1422 For more information call: 1- 800 -524 -0864 Panasonic ;'k.+.r*k.+*t.+. 3-DIGIT 5i?1 x,;0 /4 f,3 30 7 D i- Cß 2 4C 2 N LiBñ4:cY NJ ríA P_h i0.1I LS )t7PT 110F I a F Ni 581115 3 0109 00586 7679 ,Ar NEXT T THEY ALL SH % 18 -49 % 50+ STUDS 56 9 THE ARSENIO HALL SHOW 60 20 LOVE CONNECTION 50 35 ENTERTAINMENT TONIGHT 50 40 SALLY JESSY RAPHAEL 48 43 HARD COPY 48 41 THE JOAN RIVERS SHOW 47 43 THE OPRAH WINFREY SHOW 47 44 REGIS AND KATHIE LEE 45 47 GERALDO 44 47 INSIDE EDITION 42 49 DONAHUE 42 51 FAMILY FEUD 39 44 PEOPLE'S COURT 36 54 JEOPARDY! 33 60 WHEEL OF FORTUNE 28 63 01991 STF ntelucions. Inc. 01991 TwMbBpi Century Fox Film Corp. Source: STUDS -7/91 (74 of P2a). M o1Mr -NSS Fockepiece S-T -D Shro gh 011/91). s STUDS V/ THEIR ALGE. How Do You Beat News,Talk & Games? With STUDS, Delivering Perfect Young Adult Demos. While the 50+ audience is looking for the same old stuff, the 18 -49s are finding STUDS. In fact, STUDS now pulls the highest 18 -49 comp in syndication, next to Arsenio! And overall, no show stands up to STUDS in delivering the demos that advertisers pay for. STUDS. The most saleable audience in first run. TWENTIETH TM TELEVISION CLOSED CIRCiTIT WASHINGTON 'Cross' purposes Representatives of networks and their affiliates met in Chicago last Friday af- ternoon to hammer out agreement on relaxation of FCC ban against common ownership of broadcast network and cable system. Networks, particularly Capcities/ABC, would like to see ban relaxed or repealed and have substantial support at FCC. Their affiliates are adamantly opposed, however, fearing not so much networks' move into ca- ble as cable takeover of networks. Deal may be only way to get FCC to act. Unless he receives assurances that affiliates will not be harmed by modifying restriction, FCC Commis- sioner James Quello will attempt to CBS feted the producers (Diane English and husband Joel Shukovsky) and stars of its Monday night Murphy Brown in New York last (Oct. The block action, possibly even start of rule - hit comedy Thursday 3). dinner followed a reception and seminar at the new Museum of Television and Radio making. building In Manhattan, where producers and cast talked about the show. Shown at dinner (I to r): Faith Ford (Corky Sherwood -Forrest), Howard Stringer, president, CBS Unsolved HDTV mysteries Broadcast Group; Candice Bergen (Murphy Brown) and CBS News anchor Dan Rather. During Oct. 24 meeting, FCC is ex- pected to begin proceeding to answer as tial avenues to develop ancillary rev- doch and Fox Inc. Chairman Barry many unsolved questions on HDTV enue sources." Tom Rogers, president Diller became involved in closed- implementation as possible before it sets of NBC Cable, said technology for door dealings regarding Studs's fate. transmission standard in 1993. Key network to do so is still about three years Sources say that Diller engaged in questions will deal with definition of away. According to Bob Thomson, talks briefly with Pinelands Inc. Chair- "simulcast." Should HDTV stations senior vice president, TCI, who man Lawrence Fraiberg about sale of be required to show all or percentage of wouldn't comment on specific con- Studs to WWOR -TV New York, but that same programing on NTSC station or versations with NBC, there is also "sub- Diller and Murdoch apparently re- be programed separately? stantial interest from broadcasting en- versed course when ratings slippage Other likely questions: How many tities other than NBC." Thomson said with Reagan became apparent. years after assignment of HDTV license vehicle is needed to jumpstart should broadcasters be required to HDTV, possibly sports programing sold begin construction of HDTV facility and to bars and restaurants. Industry ob- Manion leaves NBC begin HDTV broadcasting? Should servers say sports will most likely be NBC will lose one of its long time vi- FCC continue to license NTSC stations broadcast networks' ticket into sionaries this Friday (Oct. 11). when after HDTV standard is set? What HDTV. procedures should FCC use to decide Tom Wolzien, network's senior which stations should be allocated to New York 'Studs' particular HDTV allotments? vice president of Sources close to wNyw(TV) New cable and business York say that Fox O &O flagship will be development, NEW YORK inserting Fox Television Stations will move to San- Productions' Studs in 11:30 p.m. (ET) ford Bernstein, NBC -TCI HWWY talk slot effective Oct. 14, replacing The Manhattan -based NBC has apparently talked with cable Ron Reagan Show, which is rumored to institutional in- operators, most notably TCI, about pos- be facing cancellation on all seven vestment research sibility of creating HDTV subscrip- Fox O &O stations (see story, page 31). wotzien and management tion or pay -per -view service using net- Since Studs's rollout on Fox O &O's firm, to create and head media group work programing. NBC spokesman last March, wNYw(TV) had been only there. One of first in industry to con- said, "It was discussed theoretically. station that did not slot show, but ac- sider newsroom automation and robot- There are no on -going discussions. cording to several sources in market, ics, Wolzien has been charged by NBC is always open to looking at poten- News Corp. Chairman Rupert Mur- NBC over years with exploring new tlad t7wdt tirwtlmMYi Od 71,l1 On September 23,1991, MARRIED.. WITH CHILDREN and A DIFFERENT WORLD got some bad news... FULL HOUSE BEA OFF-NETWORK INCREASE VS. LEAD -IN Married ...With Children + 30% A Different World N/C INCREASE VS. NOV. 90 A Different World + 25% Married ...With Children +18% INCREASE VS. MAY 91 A Different World + 25% Married ...With Children +18% MB MillerBoyett P R O D U C T I O N S IV,VMV Y\ SOURCE NSI Unweighted Overnight Aver. T E L E V I S I O N Week Of 9/23/91; N5111/90, 5191 The face of television has changed once again! WARNER BROS. DOMESTIC TELEVISION DISTRIBUTION A Time Warner Company S IWI ürmer Rn In All Rahn Rcvre.J technologies and markets. Force be- hind attempts to put NBC into 24-hour cable news business in early 1980's, he has in recent years worked closely with CNBC head Tom Rogers as multichannel futurist on video compres- sion, regional news and other cable opportunities, as well as point man on Sky Cable direct broadcast satellite venture. Moneymaker The above graffiti found on the wall of the Russian Federation Building facing the U.S. Embassy in Moscow translates as follows: "Thank you Voice of America for the correct Children's Television Workshop is information." Russian President Boris Yeltsin and his government took refuge in the going commercial. Company, best Federation Building, known as the "Russian White House," during the three -day Soviet known for its breakthrough PBS chil- coup attempt in August. Many Soviet citizens, including President Mikhail Gorbachev, dren's show Sesame Street, has optioned kept track of unfolding events via western shortwave radio services (BROADCASTING, Sept. several books it hopes to turn into 2). Reuel Zinn, a VOA field engineer, took the above photos during a trip to Moscow. telefilms, and has new kid's series in de- velopment at CBS. CTW also pro- cinnati's fifth- ranked 8.4 aggregate av- Margaret Loesch, president, Fox duced special The Wish That Changed erage rating in latest Nielsen Syndi- Children's Network, calls "comedic Christmas, which will air under Ron- cation Service (NSS) Pocketpiece for blackouts." Two -minute segments ald McDonald Family Theater banner week ending Sept. 22, MTM Televi- that run between shows and commer- on CBS. Children's series being de- sion Distribution President Kevin Tan- cials and feature Dynamo Duck with veloped for CBS is adaption of David nehill has received word from WBZ- The Simpsons's Dan Castellaneta as the MacCaulay's best -selling book, The TV Boston that NBC affiliate will voice of the duck, Lupinious La- Way Things Work. Show would take hu- permanently pre-empt NBC's The Rouge, half animation and half live ac- morous approach to explaining sci- Torkelsons on Saturdays at 8:30 p.m. tion, and America's Most Wanted's ence and inventions to kids, and has (ET) to fit in revived WKRP. With John Walsh hosting Totally for Kids De- $2.6 million in funding commitments NBC's Golden Girls as lead -in, pre- tective Agency, which provides safety from National Science Foundation. miere episode of WKRP recently tips. All of Fox's Saturday morning se- Company has also optioned two nov- scored top- ranked 11.4/22 in place of ries were shortened by at least two els, Tails of the Bronx, about diverse Torkelsons. Tannehill declined to minutes to provide for interstitial pro- Bronx, N.Y., neighborhood, and identify what, if any, major markets are graming. Loesch said that in addition Steal Away, about two friends, one free, considering similar prime time slot- to providing children with more diversi- one slave, who flee to Canada shortly ting for WKRP.
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