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Broadcasting Oct? Reaching Over 117,000 Readers Every Week

Broadcasting Oct? Reaching Over 117,000 Readers Every Week

Broadcasting Oct? Reaching over 117,000 readers every week

TELEVISION / 31 RADIO / 44 CABLE / 50 BUSINESS /53 Countering baseball: DC station tops TCI launches PR campaign L'hose to sell radio, programing missiles both charts with to boost its image among TV; wants to invest in of October; Basketball '91 urban /CHR blend customers, regulators Eastern European ventures

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See us at SMPTE Booth 1422 For more information call: 1- 800 -524 -0864 Panasonic

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% 18 -49 % 50+ STUDS 56 9 THE ARSENIO HALL SHOW 60 20 LOVE CONNECTION 50 35 ENTERTAINMENT TONIGHT 50 40 JESSY RAPHAEL 48 43 HARD COPY 48 41 THE SHOW 47 43 THE SHOW 47 44 REGIS AND KATHIE LEE 45 47 GERALDO 44 47 INSIDE EDITION 42 49 DONAHUE 42 51 FAMILY FEUD 39 44 PEOPLE'S COURT 36 54 JEOPARDY! 33 60 WHEEL OF FORTUNE 28 63

01991 STF ntelucions. Inc. 01991 TwMbBpi Century Fox Film Corp. Source: STUDS -7/91 (74 of P2a). M o1Mr -NSS Fockepiece S-T -D Shro gh 011/91). s STUDS V/ THEIR ALGE.

How Do You Beat News,Talk & Games? With STUDS, Delivering Perfect Young Adult Demos. While the 50+ audience is looking for the same old stuff, the 18 -49s are finding STUDS. In fact, STUDS now pulls the highest 18 -49 comp in syndication, next to Arsenio! And overall, no show stands up to STUDS in delivering the demos that advertisers pay for. STUDS. The most saleable audience in first run.

TWENTIETH TM CLOSED CIRCiTIT

WASHINGTON 'Cross' purposes Representatives of networks and their affiliates met in Chicago last Friday af- ternoon to hammer out agreement on relaxation of FCC ban against common ownership of broadcast network and cable system. Networks, particularly Capcities/ABC, would like to see ban relaxed or repealed and have substantial support at FCC. Their affiliates are adamantly opposed, however, fearing not so much networks' move into ca- ble as cable takeover of networks. Deal may be only way to get FCC to act. Unless he receives assurances that affiliates will not be harmed by modifying restriction, FCC Commis- sioner James Quello will attempt to CBS feted the producers (Diane English and husband Joel Shukovsky) and stars of its Monday night in New York last (Oct. The block action, possibly even start of rule - hit comedy Thursday 3). dinner followed a reception and seminar at the new Museum of Television and Radio making. building In Manhattan, where producers and cast talked about the show. Shown at dinner (I to r): Faith Ford (Corky Sherwood -Forrest), Howard Stringer, president, CBS Unsolved HDTV mysteries Broadcast Group; Candice Bergen (Murphy Brown) and CBS News anchor Dan Rather. During Oct. 24 meeting, FCC is ex- pected to begin proceeding to answer as tial avenues to develop ancillary rev- doch and Fox Inc. Chairman many unsolved questions on HDTV enue sources." Tom Rogers, president Diller became involved in closed- implementation as possible before it sets of NBC Cable, said technology for door dealings regarding Studs's fate. transmission standard in 1993. Key network to do so is still about three years Sources say that Diller engaged in questions will deal with definition of away. According to Bob Thomson, talks briefly with Pinelands Inc. Chair- "simulcast." Should HDTV stations senior vice president, TCI, who man Lawrence Fraiberg about sale of be required to show all or percentage of wouldn't comment on specific con- Studs to WWOR -TV New York, but that same programing on NTSC station or versations with NBC, there is also "sub- Diller and Murdoch apparently re- be programed separately? stantial interest from broadcasting en- versed course when ratings slippage Other likely questions: How many tities other than NBC." Thomson said with Reagan became apparent. years after assignment of HDTV license vehicle is needed to jumpstart should broadcasters be required to HDTV, possibly sports programing sold begin construction of HDTV facility and to bars and restaurants. Industry ob- Manion leaves NBC begin HDTV broadcasting? Should servers say sports will most likely be NBC will lose one of its long time vi- FCC continue to license NTSC stations broadcast networks' ticket into sionaries this Friday (Oct. 11). when after HDTV standard is set? What HDTV. procedures should FCC use to decide Tom Wolzien, network's senior which stations should be allocated to New York 'Studs' particular HDTV allotments? vice president of Sources close to wNyw(TV) New cable and business York say that Fox O &O flagship will be development, NEW YORK inserting Fox Television Stations will move to San- Productions' Studs in 11:30 p.m. (ET) ford Bernstein, NBC -TCI HWWY talk slot effective Oct. 14, replacing The Manhattan -based NBC has apparently talked with cable Ron Reagan Show, which is rumored to institutional in- operators, most notably TCI, about pos- be facing cancellation on all seven vestment research sibility of creating HDTV subscrip- Fox O &O stations (see story, page 31). wotzien and management tion or pay -per -view service using net- Since Studs's rollout on Fox O &O's firm, to create and head media group work programing. NBC spokesman last March, wNYw(TV) had been only there. One of first in industry to con- said, "It was discussed theoretically. station that did not slot show, but ac- sider newsroom automation and robot- There are no on -going discussions. cording to several sources in market, ics, Wolzien has been charged by NBC is always open to looking at poten- News Corp. Chairman Mur- NBC over years with exploring new tlad t7wdt tirwtlmMYi Od 71,l1 On September 23,1991, MARRIED.. WITH CHILDREN and A DIFFERENT WORLD got some bad news... FULL HOUSE BEA OFF-NETWORK

INCREASE VS. LEAD -IN

Married ...With Children + 30% A Different World N/C

INCREASE VS. NOV. 90

A Different World + 25% Married ...With Children +18%

INCREASE VS. MAY 91

A Different World + 25% Married ...With Children +18%

MB MillerBoyett

P R O D U C T I O N S

IV,VMV Y\ SOURCE NSI Unweighted Overnight Aver. T E L E V I S I O N Week Of 9/23/91; N5111/90, 5191 The face of television has changed once again!

WARNER BROS. DOMESTIC TELEVISION DISTRIBUTION A Time Warner Company

S IWI ürmer Rn In All Rahn Rcvre.J technologies and markets. Force be- hind attempts to put NBC into 24-hour cable news business in early 1980's, he has in recent years worked closely with CNBC head Tom Rogers as multichannel futurist on video compres- sion, regional news and other cable opportunities, as well as point man on Sky Cable direct broadcast satellite venture.

Moneymaker The above graffiti found on the wall of the Russian Federation Building facing the U.S. Embassy in Moscow translates as follows: "Thank you Voice of America for the correct Children's Television Workshop is information." Russian President Boris Yeltsin and his government took refuge in the going commercial. Company, best Federation Building, known as the "Russian White House," during the three -day Soviet known for its breakthrough PBS chil- coup attempt in August. Many Soviet citizens, including President Mikhail Gorbachev, dren's show , has optioned kept track of unfolding events via western shortwave radio services (BROADCASTING, Sept. several books it hopes to turn into 2). Reuel Zinn, a VOA field engineer, took the above photos during a trip to Moscow. telefilms, and has new kid's series in de- velopment at CBS. CTW also pro- cinnati's fifth- ranked 8.4 aggregate av- Margaret Loesch, president, Fox duced special The Wish That Changed erage rating in latest Nielsen Syndi- Children's Network, calls "comedic , which will air under Ron- cation Service (NSS) Pocketpiece for blackouts." Two -minute segments ald McDonald Family Theater banner week ending Sept. 22, MTM Televi- that run between shows and commer- on CBS. Children's series being de- sion Distribution President Kevin Tan- cials and feature Dynamo Duck with veloped for CBS is adaption of David nehill has received word from WBZ- 's Dan Castellaneta as the MacCaulay's best -selling book, The TV Boston that NBC affiliate will voice of the duck, Lupinious La- Way Things Work. Show would take hu- permanently pre-empt NBC's The Rouge, half animation and half live ac- morous approach to explaining sci- Torkelsons on Saturdays at 8:30 p.m. tion, and America's Most Wanted's ence and inventions to kids, and has (ET) to fit in revived WKRP. With John Walsh hosting Totally for Kids De- $2.6 million in funding commitments NBC's Golden Girls as lead -in, pre- tective Agency, which provides safety from National Science Foundation. miere episode of WKRP recently tips. All of Fox's Saturday morning se- Company has also optioned two nov- scored top- ranked 11.4/22 in place of ries were shortened by at least two els, Tails of the Bronx, about diverse Torkelsons. Tannehill declined to minutes to provide for interstitial pro- Bronx, N.Y., neighborhood, and identify what, if any, major markets are graming. Loesch said that in addition Steal Away, about two , one free, considering similar slot- to providing children with more diversi- one slave, who flee to shortly ting for WKRP. fied programing, plan allows for de- before America's Civil War. Tannehill also told BROADCASTING velopment of new characters. that Howard Hesseman, cast member on ABC ow spot original CBS (1978 -82) who Spring ball appeared in first -mn syndicated series' Intent on keeping options open, Capi- debut episode, has been signed to re- In early November, Former TBS tal Cities/ABC theoretically, if not fi- appear in November and February Sports VP Rex Lardner will begin shop- nancially, endorses concept forward- sweeps episodes. ping newly formed Professional ed by Tulsa -based Local DBS Inc. to Spring Football League (PSFL) to local provide high -power direct broadcast TV and cable outlets across country. satellite (DBS) spot beam capacity to Leaping elsewhere League will be seeking local deals in at each U.S. TV station to deliver pro- Recent flap over upcoming episode least nine markets, where teams are graming to very small home satellite an- of (see story, page 35), based -Boston; Columbia, S.C.; Tampa tennas in its market (BROADCASTING, which originally was to deal with gay Bay; Miami; Little Rock; Salt Lake Sept. 23). Indeed, ABC provided guid- teen -ager contemplating suicide, may City; Albuquerque; Portland and Las ance to Local DBS as it created plan, not be last faced this season by pro- Vegas. PSFL is not targeting network mainly underscoring need for all -(sta- ducer Don Bellisario. Bellisario says fu- TV contract in first year of play, which tions) -or -none approach. "If DBS ture scripts include episode on date - begins in March 1992. comes about, it [spot beam DBS] is a rape and another with Sam (played by way for affiliates to be involved," Scott Bakula) "leaping" into body of MEXICO CITY said Capcities/ABC's Julius Barnathan. chimp slated for research. As for epi- "What we're saying is that we sode that was cause of brouhaha last International relations shouldn't be excluded from any distribu- week, NBC executives are waiting for Mary Helen Barro, president of tion technology." However, ABC, rough cut, with hoped -for changes, to American Hispanic Owned Radio Asso- like other broadcast networks, has be delivered in upcoming few weeks. ciation (AHORA), met with Mexican passed on investing in Local DBS. President Carlos Salinas de Gortari last Corralling kids week. AHORA has agreed to assist LOB ANGELES While children's programing promo- Mexican government in educating Span- tion budgets are being tightened else- ish- speaking community in U.S. 'WIRIP' in Boston where (CBS, for instance), Fox has about recent developments in relation- Already buoyant over WKRP in Cin- spent nearly $1 million to produce what ship between U.S. and Mexico.

I. awed Graft Broadcasting Oct 7 1991 We Are Pleased To Announce Our Appointment As National Representative For:

WN UV-TV 's Leading Independent An ABRY Communications Station

SimmPERFORMANCE IS THE BOTTOM LINE. XLOM)AY MEI\IO

A news investment commentary from Jim Mitchell, anchor, WDRB -TV Louisville, Ky.

A(most 40 years ago, when kids teen -age suicide series is sponsored by a loved Hoppy and parents liked private psychiatric hospital get into the Ike, our family listened to each thorny questions of high cost, failure night's news on the radio. This budding rate, commercial preying on parental newsman noticed that almost every story fears? was an accident or a tragedy. Cars col- Don't on it. lided, houses burned, storms inflicted You are betting your station's future if heavy damage. "How come ?" I asked. you allow news to be corrupted in this "The sponsors," my father replied. way. Honest news coverage forms the "They want you to be in the mood for fragile bond of trust between a broadcaster their commercial." and a community. Ask your viewers and And sure enough, right after the listeners. Ask your consultant. In the newscaster's catalogue of disasters, 1970's and '80s, I worked at the then - there was an insurance spot. dominant television station in Louisville. Happily, things changed. By 1960, Year after year, research provided the Edward R. Murrow and Fred Friendly same feedback about our newscasts: could refuse to let sponsors preview "They're telling it straight." "They seem their news specials, and CBS would to get all sides of the story." "That [re- back them up. By the time I became a nating their news credibility with "add- porter] isn't afraid of anybody." We had working broadcast journalist, sponsors ed value" sponsorships. Some recent 40 -plus shares. and news departments generally accept- examples from my hometown of Louis- Sure, you say, that sounds noble, but ed an ethical understanding. News pro- ville, a typical midsize metro market: corporate headquarters is putting on the grams would work independently to de- A syndicated recipe feature is spon- heat. Bring in more money, and bring it liver an audience; advertisers bought the sored by a grocery chain. In the ultimate in now, they say. audience, not the news content. blurring of news -commercial lines, the Squandering credibility may pump up It worked well. Broadcast news grew so- called food reporter is also the store's the billing temporarily, but it is a perfect in ratings, respect and revenue. And in pitchman. prescription for eventual collapse. Look my experience, from tiny top 40 radio The gardening at the history of AM stations to network O &O's, I truly be- feature is sponsored radio. Not so many lieve that a sponsor never got a bad story by a florist. "Honest news coverage years ago, it domi- covered or a good one killed. The business forms the fragile bond nated the medium. Unhappily, things are changing again. report is brought to Then, as now, tech- The radically altered state of broadcast- you by banks and of trust between a nological advances ing and an uncertain national economy brokerage houses. broadcaster and and new audience are forcing radio and television to find One station habits changed the new revenue sources. Hence the modern aired a five -part se- a community." rules of the game. buzzwords, added value -give the spon- ries on colorectal Which AM stations sors something extra to prove that air cancer. That is a worthy topic, to be survived and prospered? Not those that time is still a good buy. sure. But these "reports" were largely a cut back or watered down their image as Added value is a terrific idea for en- plug for the sponsoring pharmacies, full -service broadcasters. tertainment programs. If your disc jock- where viewers were urged to buy cancer The legendary American industrialist ey or program host takes the show on the test kits. After a week of slow response, (and station owner) Henry J. Kaiser saw road to a sponsor's business, everybody the news director sent his staff an angry his share of lean times. But his corporate benefits. The station gets community memo, exhorting them to get more peo- credo remained: "Find a need and fill promotion and sells more time. The per- ple into those stores. it." What our viewers don't need is sonality makes a one -on -one impression None of those stories is evil in itself. more pseudo-news with concealed com- with fans. The sponsor picks up extra The reporters who did them are capable, mercial motives. What they do need is customer traffic. principled people who would surely re- tough, truthful coverage and broadcast- But news is different. If you add too sist any outsider's effort to tamper with ers with the guts and vision to deliver it. much for advertisers, you diminish content. The ethical problem is simply With viewership slipping and spon- viewer value. Viewers choose a news- this: those stories are on the air because sors edgy, it's not easy to turn down a cast because they believe it. Yes, you they can be sold, and they will run as quick buck. But the business graveyard need likable anchors and spiffy graphics scheduled whether the audience wants is full of timid souls who settled for and compelling promotion, but if the them or needs them or not. short- sighted solutions. The long -term, audience ever suspects that your news The resulting pressure can be fatal to ethical approach commands viewer loy- has a hidden agenda, you can kiss those independent news judgment. Will a pro- alty and continuing profits. To say noth- profitable numbers goodbye. ducer jeopardize his job by killing the ing of that special pride and prestige In today's anemic advertising climate, paid feature to make room for a better, reserved for the best broadcaster in however, too many stations are contami- breaking story? Will the reporter whose town.

12 Mondar Memo Broadcasting Od 7 1991 It may happen only once in a . DATE B O OK

Indicates new fisting or changed item. 337 -3603. and Lansing, Mich. Information: Mil- ner, (616) 247 -0575. Oct. 8- American Women in Radio and Televi- sion, Golden Gate chapter, panel. Topic: "The Oct. 8.10- interference Control Technologies THIS WEEK Second Russian Revolution: October-74 course in computer room design for interfer- years Later." The Miyako Hotel, San Francisco. ence control. , Calif. Information: Oct. 6-8 --"100 Plus," exchange meeting for Information: (415) 974-6601. (703) 347-0030. -market TV sponsored by Na- small executives Oct. "Advertising and Minority Images," Oct. 8-10 -Mid- America Cable TV Association tional Association of Broadcasters. Hyatt Regen- 8- seminar sponsored by Center for Communica- 34th annual meeting. Kansas City. Mo. Infor- cy Capitol Hill, . Information: Caro- tion. Center for Communication, New York. In- mation: (913) 841 -9241. lyn Wilkins, (202) 429 -5366. formation: (212) 836 -3050. Oct. 8.11-Interference Control Technologies Broadcasters Association an- Oct 6-8- Oct. "Video Blackboard" (Cable in the course in HIRF and the control of electromag- nual convention. Reno, Nev. 8- Classroom), seminar and dinner sponsored by netic terrorism. San Diego, Calif. Information: Oct. 8.10 -The First World Communications Southern California Cable Association. Sheraton (703) 347 -0030. Summit, an annual communications event Hotel, Long Beach, Calif. Information: Kathie Oct. 9- "Storyline: What Do They Want ?" sponsored by International Advertising Associa- Delkos, (213) 398 -2553. panel sponsored by New York Women in Film. tion. Centre Le Regent, Crans -Montana, Swit- Oct. "Research: Can Creative People Turn Marymount Manhattan Theater, New York. In- zerland. Information: Jean- Jacques Vellino, 8- This Old Enemy Into a New Ally?" seminar formation: (212) 679 -0898. (41 -22) 788- 1670/1672. sponsored by American Association of Advertis- Oct. 6.11- "Ethical decisionmaking /broad- ing Agencies, New York Council. Speakers in- Oct 9- "Career Day," sponsored by New York cast," seminar for broadcast journalists spon- clude: Joel Hochberg, president of domestic Women in Cable. Viacom Conference Center, sored by The Poynter Institute. Poynter Institute, marketing, Twentieth Century Fox, and Jamie New York. Information: Audrey Fontaine, (212) St. Petersburg, Fla. Information: Lesly Stevens, Kellner, president/C00 of Fox Broadcasting. 916 -1040. York Helmsley, New York. Information: (813) 821 -9494. New Oct 9- National Academy of Television Arts and Michael Seymour, (212) 682 -2500. Oct. 7-6--The Washington Journalism Center Sciences, New York chapter, drop -in luncheon. and The Freedom Forum conference. Theme: Oct. 8- Chapter Idea Exchange luncheons Speaker: William G. Moll, president and gener- "Rights in Conflict: Privacy, Free Speech and a sponsored by Women In Cable. Michigan and al manager, WNBC -TV New York. Copaca- Free Press." Arlington, Va. Information: (202) Northwest Ohio chapters. Detroit, Grand Rapids bana, New York. Information: (212) 768 -7050.

MAJOR MEETINGS

Oct 10-14- MIPCOM, international film and Picture and Television Engineers television vention: Las Vegas, April 19 -22, 1993. program market for TV, video, cable and satel- conference. Westin St. Francis Hotel, San Fran- lite. Palais des Festivals, Cannes, France. Infor- cisco. April 10-15, 1992- M/P -TV, international tele- mation: (212) 689 -4220. vision program marketplace. Palais des Festi- Feb. 9-14, 1992 -14th International Market of vals, Cannes, France. Information: (212) 689- Oct. 26-29-Society of Motion Picture and Tele- Cinema, TV and Video. Loews Hotel, Monte Car- 4220. vision Engineers 133rd technical conference lo. Information: (33) 93-30-49-44 or (fax) (33) 93- and equipment exhibit. Los Angeles. Future 50-70-14. April 22 -24, 1992- Broadcast Cable Financial Management Association 32nd annual conven- conference: Nov. 10-13, 1992, Metro Toronto Feb. 12 -14, 1992-Satellite Broadcasting and Convention Center, Toronto. tions. New York Hilton, New York. Future con- Communications Association winter confer- ventions: April 28 -30, 1993, Buena Vista Palace, Oct. 27-30-- Association of National Advertis- ence. Reno. Nev. Lake Buena Vista, Fla., and 1994, Town and Phoenix. ers 82nd annual convention. Biltmore, Feb. 26-28, 1992 - Cable Show, spon- Country Hotel. San Diego, Calif. Nov. 20-22-Western Cable Show, sponsored sored by Texas Cable TV Association. San An- May 2-6, 1992-Public Radio annual confer- by California Cable TV Association. Anaheim tonio Convention Center, San Antonio, Tex. ence. Sheraton Hotel, Seattle. Convention Center, Anaheim, Calif. March 2-4, 1992 -Television Bureau of Adver- May 3-6, 1992-National Cable Television As- Nov. 23.25.--LPN annual conference and ex- tising 37th annual meeting. Las Vegas Hilton, sociation annual convention. Dallas. Future con- Vegas. Information: position, sponsored by Community Broadcast- Las (212) 486.1111. vention: June 6-9, 1993, San Francisco. ers Association. Riviera Hotel, Las Vegas. March 4.7, 1992-23rd Country Radio Seminar, May 27 -30, 1992 -American Women in Radio Jan. 7 -10, 1992 -Association of Independent sponsored by Country Radio Broadcasters. and Television 41st annual convention. Phoenix. Television Stations annual convention. San Opryland Hotel, Nashville. Francisco. June 10-13, 1992- NAB/Montreux. Interna- March 25-28, 1992-National Broadcasting tional Radio Symposium and Exhibition. Mon- Jan. 10-16, 1992 -National Association of Society /Alpha Epsilon Rho national convention. treux, Switzerland. Broadcasters winter board meeting and legisla- Holiday Inn Crowne Plaza, Washington. Informa- tive forum. La Quinta. Calif. tion: (803) 777-3324 for (412) 357 -3210. June 14-17, 1992 -Broadcast Promotion and Marketing Executives & Broadcast Designers Jan. 20-24, 1992-29th NATPE International April 5-7, 1992- Cabletelevision Advertising Association annual conference and expo. Seat- 11th convention, New Orleans Convention Center, Bureau annual conference. Marriott Mar- tle, Wash. Information: (213) 465 -3777. Future quis, New York. New Orleans. convention: June 13 -16, 1993, Orlando, Fla. Jan. 25-29, 1992 -49th annual National Reli- April 8.11, 1992- American Association of Ad- June 23-26, 1992 National Association of gious Washington. In- - Broadcasters convention. vertising Agencies annual convention. Ritz -Carl- Broadcasters board of directors meeting. Wash- formation: (202) 428 -5400. ton, Naples. Fla. ington. Jan. 30-Feb. 2, 1992-Radio Advertising Bu- April 13-16, 1992 - National Association of July 2-7, 1992 -International Broadcasting reau Managing Sales Conference. Nashville. Broadcasters 70th annual convention. Las Ve- Convention. RAI Center, Amsterdam. Informa- Feb. 74, 1992 -26th annual Society of Motion gas Convention Center, Las Vegas. Future con- tion: London-44 (71) 240-1871.

14 Nlabak Bnairrlltq Od It's your chance to make the big play.

Oct. 9- International Radio and Television Soci- tional professional conference. Hyatt Regency, Broadcasting' ety foundation dinner. Panel moderated by for- Atlanta. Information: (703) 528 -4200. mer CBS News president, Fred Friendly. Pan- Oct. 12 -Women In Communications presenta- include: Peter Arnett, Frank Biondi, elists CNN; tion of Clarion Awards, recognizing excellence Jr., Viacom International; Richard Harris, in communications. Atlanta. Information: (703) Group W Radio: Gerald Levin, Time Warner Founder and Editor 528-4200. Inc.: Johnathan Rodgers, CBS Television Sta- Sol Taisho") (1904.1982) tions: Thomas Rogers, NBC Cable: Stephen 1705 DeSales Street. NW. Washington. D C 20036 Weiswasser, Capital Inc. The Pla- Phone 202- 659-2340 Cities/ABC, Eddona/ Fax 202 -429 -0651 c Administrative Fax za Hotel, New York. Information: (212) 867- ALSO IN OCTOBER 202 -331 -1732 El Advertising Fax. 202293 -3278 6650. Lawrence B. Taisho"), chairman David Persaon, publisher. Oct. 10-"Gender Dynamics," luncheon spon- Oct. 15- Advanced sales seminar sponsored sored by Women in Cable, Greater Philadelphia by New Jersey Broadcasters Association. Ramada Editorial chapter. In- Adam's Mark Hotel, Philadelphia. Inn, Route One, South Princeton, N.J. Informa- Donald V. West, senor vice president and editor formation: Miriam Shigon, (215) 828 -8316. tion: (609) 799 -4169. Mark K. Miller, managing editor Kerry A. Jessell, senior editor. Oct. 10.11-"Financial Engineering- Methods Oct. 15 -"The Road to Results," affiliate ad Kira Greene, John S. Eggsrton, of Unconventional Financing" and "New sales workshop sponsored by MTV Network. assistant managing editors Trends in Soviet Marketing and Advertising," Houston. Information: Spencer Grimes, (212) Washington seminars sponsored by International Marketing 258-8434. Services. Ltd. Chicago. Information: (708) 990- Randall M. Sukow, Peter D. Lambert (technology), Oct. 15-16 --Job Opportunity Conference for assistant editors 8808. Patrick.. Sheridan, Janet Sullivan, John Gallagher, Minorities sponsored by Society of Professional stall writers Oct. 10.11-Arimna Broadcasters Association Journalists. Information: Renee Vaske, (317) Marsha L. Bell, editorial assistant. annual The Pointe Tapatio convention. at Cliffs, 653-3333. David R. Borscht, art director. Phoenix. Oct. 15- 16-Broadcast Cable Credit Association Denise P. Smith, production Oct. 10.12-Minnesota Broadcasters Association 26th credit and collection seminar. Palmer New York fall convention. Holiday Inn, Austin, Minn. Infor- House. Chicago. Information: (708) 296 -0200. 630 Third Are t00t 7,2í2599-2830Fax 212-599.2837 mation: Tascha Renken, (612) 926 -8123. Geoff Foisie, chie/ correspondent Oct. 16.18-Interference Control Technologies Stephen McClellan, Brel correspondent (programing) Oct. 10- 14-MIPCOM '91, international film course in grounding and shielding. San Fran- Lucia Cobol, 'an...o editor (East Coast) Rich Brown, Joe Flint, Sharon D. MoMMvi, staff writers. and program market for TV, video, cable and cisco. Information: (703) 347-0030. satellite. Palais des Festivals, Cannes, France. Hollywood Oct. 16- American Women in Radio and Televi- les. _' 90020 273 463 -3148, Fax 213.463 -3159 (212) 750 -8899. _ sion, Houston chapter. luncheon. Holiday Inn Steve Coe, -ss,stant editor. M9te Freeman, staff writer Oct. 11 -12 -Radio Advertising Bureau radio Crowne Plaza, Houston. Information: Jane Reed E. Bunzel, radio editor (West Coast). 408- 625-3076 sales university. Ramada Airport Hotel, Tam- Powell, (713) 621 -2680. Advertising pa, Fla. Information: (212) 254 -4800. Oct. 16- "Advertising: Selling Time or Selling New York Oct. 11 -13 -Women In Communications, Inc. na- Out," seminar sponsored by Center for Commu- 212- 599-2830 Lawrence W. Oliver, advertising director nication. Center for Communication, New York. Joseph E. Ondriek. East Coast regional sales manager Information: (212) 836 -3050. Randl T. Schatz, sales manager Joan Miller, executive secretary Hollywood 213 -463 -3148 ERRATA Nancy J. Logan, West Coast sales manager "Newsroom Sandra Kiausner, edeonal- advertising assistant wa*a -w Baltimore, NBC affiliate Washington 202-6592340 owned by E.W. Scripps Co. that Doris Kelly, sales service manager. Hits Poydirt owners of WBFF(TV) there (ch. 45) Mitzi Miller, classified advertising manager. have filed competing application Advertising Representatives Lewis Edge 6 Associates. (Southern regional and for (BROADCASTING, Sept. 30), is East Coast equipment) 609- 683 -7900. Far 609 -497-0412. With Me on dimmed 2. Dave Bsrlyn B Associates: 914 -631-6468 Ll dstroe, Windsor 8 Associates: 974-234.7660, Fax 914234 -7546 Report that Multimedia was to be -5005. Environment" Japan (06)925 -4452. Fax (06)925 syndicator of Living Today Business - Broadcasting Magazine, June 1991 ( "Closed Circuit," Sept. 30), Philippe E. Boucher, vice president and controller. planned syndicated talk offering Tracy Henry, systems manager Poli F. Noyas, personnel administrator Now Broadcasters, hosted by former Baltimore Ori- put your money oles pitcher Jim Palmer, turned Circulation Kwenlin K. Keenan, circulation manager where your mouth Is! out to be news to Multimedia. Spokesman for company said syn- Production If you really do care about the Harry Stevens, production manager dicator had "never heard" of D. Funkhouser, production assistas, environment and people, you Debra show. Corporate Relations should be using COARC Videotape. Patricia A. Vance, director Co- purchasing movie packages F.Y,L: We care about your with cable opens the door for ca- The Broadcasting Yearbook needs, Circulation your bottomline, and our ble networks, not stations, as stat- 908- 665-6688 environment! ed in the Sept. 23 issue, page 57, Advertising to spend $300,000 to $400,000 212- 599.2830 404 ,, _ u /! _I m p the per title to get syndication CANNERS CONSUMER/ENTERTAINMENT window, according to Bob Levi of PUBLISHING DIVISION Videotape by Turner Entertainment Networks. John J. Beni, senior vice presidene'general manager. Nail Perlman, senor vice president/group publisher. people who really do care! Lawrence B. Tasho"), adviser. William Nossinger was misidenti- CAHNERS PUBLISHING COMPANY (800) 888 -4451 fied in AM improvement story in Terrence M. McDermott, president FAX (518) 672 -4048 Sept. 30 issue. He is assistant REED PUBLISHING (U.S.A.) INC dlief, engineering, FCC Mass Me- Robert L Krako"), president and chief operating officer Call us today, dia Bureau. the world is waiting.

18 Oatebook 1lraatkaslias Oct 7 1951 On September 16, 1991, CHEERS, THE COSBY SHOW, A CURRENT AFFAIR, ENTERTAINMENT TONIGHT, HARD COPY and WHEEL OF FORTUNE got some bad news... MARRIED.. W Made Syndi NEW YORK WWOR, Ind. - Access 9 Rating Beats 'Cheers' and 'Hard Copy' LOS ANGELES KTI V, Ind.- Access 10 Rating +246 % Beats 'Wheel of Fortune', 'Entertainment Tonight' and 'The Cosby Show' CHICAGO WMAQ, NBC - Access 11 Rating +58% Beats A Current Affair' and 'Entertainment Tonight'

Sauce. NSVARB overnights. 911691 -912091. vs September 90 1991 ELP Communications All Rights Reserved H CHILDRE N tion History!

RRIF.. t .os y1 colo

The face of television has changed.

COLUMBIA PICTURES TELEVISION OPEN

DAB IRONY Our seminars in Eastern Europe are ville, S.C. public and open to all- broadcasters and EDITOR: My remarks as reported on the Editors note. Good catch. KTAO(FM) Chief Engineer Sara those interested in getting into this Thomas concurs shat the station's effective radiated editorial page of the Sept. 16 issue did power brand -new world of independent, private will not increase to 50 kw, as claimed in the article by not convey what I thought I had said at stations. KTAO(FM) GM Brad Hockmeyer, but she said that by the DAB Session at the Radio 91 Con- David participated in the first IMF increasing the transmitters height above average terrain vention. to 3,000 feet, its "equivalent" training sessions in Prague and Bratisla- power will increase to 50 At the end of my prepared remarks, I kw. Said Thomas: "Any confusion comes from a manage- va. Most of the 300 attendees were from added some unprepared remarks in ment- engineering translation problem. Class contour for a the more than 100 applicants for inde- 50 kw (2 station is 52 kilometers at a height above which I said that I was concerned for the pendent stations. We would have had a average terrain of 492 feet, so if we were 492 feet above future of my stations and I believed that working quorum without the state broad- average terrain we would have to put out 50,000 watts to my concerns were shared by other casters who attended. Results were simi- maintain a 52 km class contour. Since we're 3,000 feet broadcasters. Further, I stated that the above average terrain, the FCC requires us to derate our lar in Bucharest and Warsaw. power we DAB Task Force was composed of so on maintain the 52 km contour for o 50 kw Putting aside the basic problem of broadcasters who had the best interests (2. So, our effective radiated power is 1,050 watts, but the checking identity papers at the door to equivalent power is 50 kw." of the industry at heart. bar state employes, there are valid rea- I said that the task force was proceed- sons for allowing state broadcasters to ing cautiously with open minds-that attend. For example, some employes at there existed a threat from satellite deliv- AND FAREWELL new, independent stations are coming HAIL ery-and we were attempting to control and will come from the state system. EDITOR: For the past eight years, I have our own destiny. As an aside, I injected They need training now, even before been a subscriber to your excellent publi- what was an attempt at ironic (tongue in new stations start up. I also believe it is cation, which I have read weekly from cheek) humor when I stated: "I wish it worth having state broadcasters listen to cover to cover as my "homework" since would go away" (meaning DAB). Ap- someone like David explain the role of beginning service as a director of Midwest parently, the humor may not have been broadcasting in a democratic society, to Communications Inc. Midwest Communi- understood by all. Of course, I know wean them from the tight government cations is the parent company of wcco that DAB won't go away and the DAB control of the past. These are people radio and television, as well as several Task Force was formed in order to help who know only state -controlled broad- other properties in this region. It is the the industry approach and understand casting; they should know there is anoth- successor of a series of family corpora- this new technology. What I meant to er way. --Gene P. Mater, vice presi- tions dating back exactly 100 years. convey was the idea that with business dent, broadcasting, International Media I have served as a director of Midwest and financing difficult due to the econo- Fund, Washington. Communications because I represent one my, broadcasters have enough on their branch of the founding family. A physi- minds without worrying about a com- cian, I came to this position with little or plex new technology. POWER FAILURE no knowledge of the broadcasting indus- BROADCASTING is correct in its analy- EDITOR: Whatever has happened to me- try, and with little spare time to learn sis of the dilemma that faces present -day ticulous journalism at BROADCASTING? about it. I credit your detailed coverage of radio broadcasters with respect to DAB. Your recent story, " Sta- all aspects of this business with my ability It is more important than ever that tion to Go 50 kw Solar," leaves serious to keep at least somewhat abreast of the broadcasters closely monitor the con- doubts as to the reliability of your maga- events that concern everyone occupied in tinuing development of DAB and make zine's reporting on technical issues. this rapidly changing field. certain that whatever decision is adopted The headline itself, as well as the As you doubtless know, Midwest Corn - by the FCC is in the best interests the of munications has been sold to CBS, the American public thrust of the story, leads one to believe and broadcasters. - closing to occur when regulatory approval -FM constructing a Robert L. Fox, chairman -CEO, KVEN that KTAO is actually watt solar- powered facility. has been obtained, probably in the next Broadcasting Corp., Ventura, Calif. 50,000 If true, this would be a major accomplish- few months. Thus, the long saga of our ment. However, it is not so. According family involvement in journalism, both to FCC records, the KTAO -FM construc- print and broadcast, is in its final chapter, OPEN CLASSROOM tion permit is for only 1,000 watts effec- and will soon end. EDITOR: Friend David Bartlett is off the tive radiated power. Since effective radi- This, then, seems an appropriate time mark in his Sept. 23 "Monday Memo" ated power can never be gained from a for me to relinquish my subscription to when he says that The International Me- height increase, as your reporter has ap- your publication. I do so with compli- dia Fund has allowed state broadcasters parently mistakenly concluded, KTAO- ments for the excellence of your publica- to attend our training programs "largely FM will only be a 1,000 watt solar opera- tion, and with regret at the sundown of a because it is so hard to find anyone else tion.- Lawrence Behr, president, dream. Thomas F. Mulrooney, MD, to attend." Lawrence Behr Associates Inc., Green- St. Paul.

22 RdtMdt pMdmNN OA 7 1!!1 At last... a cure for the common . zppopl64 '.104 n onet..onet Uncommon on the new Infonef channel.

Sure, infomercials are just the thing for turning a profit on unprofitable time. Rouble is, running too many infomercials could eventually cost you viewers. The solution? Experimentation, celebrities and the fun Better infomercials. of live TV! Infonet, a new merchandising channel from the leader in During our first few months, between ordinary the field, Home Shopping Network, is based on the infomercials, we'll be experimenting with new ideas and premise that infomercials, properly done, can be formats. We're already a testing ground for celebrity hosts intelligent, entertaining, even fun. The fact is, even bad and presenters. And we'll actually be testing live infomercials sell; good ones sell better. infomercials for fun and entertainment value. Strict quality control. The Service Bureau: Program quality will be maintained in two ways. fast, accurate fulfillment. 1. We produce many of them ourselves. Our new pro- When it comes to fulfillment, there's never a glitch on duction facility is state-of-the-art, our staff includes Infonet. Our Service Bureau has more phone and EMMY- and CLIO- winning writers and producers. telemarketing capacity than any other carrier on earth: 2. Infomercials and products submitted from outside must 20,000 lines...that's power! Ordering and delivery are pass before the critical eyes of our tough Policies and prompt and accurate... always. Procedures Committee. Innovative programming. For cherry pickers...sweeter cherries. A sample of our planned programming indudes... Performance histories of new programming will be kept Travel Club Shows offering cruise and vacation during our testing period and beyond. By January, Infonet will be a picker's you generous Packages; cherry dream, earning Fashion shows offering the newest collections; percentage allowances on once- unprofitable time. It's an Programs for hobbyists, including dolls and sports opportunity to fill openings in your system with high memorabilia; profit, and high quality programming. A segment on personal computers; Plus cooking shows, exercise shows, cosmetic and For information: 1-800-964-9623. beauty shows, all stylishly presented and beautifully Don't wait to participate in this exciting new produced. merchandising concept. Call today.

01991 HSN. A New York Stock Exchange Company - Trading Symbol HSN. AN Rights Reserved.

Infonet. Where the infomercial comes of age.s. TOP OF THE WEEK

HUT'S CONTINUE TO RISE AFTER WEEK TWO

Due largely to gains by CBS and Fox, and the lack of a blockbuster hit from PBS like last year's Civil War, the four- network share of viewing for the first two weeks of the Shares season is up about 5.5% compared to the first two weeks of Share', Sept. 16-29 1990 the 1990 -91 season. Supt. 16 -29 1990 Sampling of new programing has been stronger this sea- son, which, combined with the strength of some returning Total Network - 78 Total Network - 74 shows, has given a boost to the level of homes using televi- Total Non -network - 40 sion for the first two weeks of the season. According to A.C. Total Non -network - 39 Nielsen, household HUT levels were up 1.5% for most of week one and close to 1% in week two. The largest gains were for Monday nights, where CBS has established a domi- nant position. And indications are that the momentum was continuing The early weeks of the new season have shown an into week three, with network share levels pacing about three increase in shares for combined four -network viewing points over the previous year. compared to last year. Individually, the results are: While it's too early in the season to predict a slowing of ABC, 20 (21 last year); CBS, 24 (22); NBC, 21 (22); Fox, network audience defection, network officials are encour- 13 (9). Non -network shares were also up, with individ- aged by the early returns. "The early numbers indicate that ual breakouts of basic cable, 19 (15); pay cable, 4 (5); the best of network TV is still the choice of a vast majority of PBS, 3 (6), and independents, 14 (13). Numbers were viewers," said David Poltrack, senior vice president, re- compiled by ABC, CBS and NBC, based on Nielsen search, CBS. "But it's really too early to tell what the season peoplemeter data. will bring." According to Nielsen peoplemeter data, the four -network Fox showed the greatest gains on a percentage basis, up share of viewing for the first week of the season (Sept. 16- about 45 %, with an average 7.9/13 for the two weeks, 22) was up 2.6 %, to 78% of the available audience. And in compared to a 5.4/9 a year ago. The network benefited most week two (Sept. 17 -29), the four -network share was up from gains on Thursday (Beverly Hills. 90210) and Sunday 6.9 %, also representing 78% of the audience. Continues on page 24.

FCC MOVES TO STEM LOWEST UNIT LAWSUITS Commission will begin rulemaking to prevent candidates from suing stations prior to FCC deciding campaign law had been violated

The FCC is moving to shield broad- that the law had been violated. The order staff to be in violation of the lowest unit casters from the rising number of would have the effect of severely limit- charge law. For violation of the law and potentially costly lawsuits arising ing the number of such suits. of discrimination rules, the Mass Media from overcharges of political candidates FCC Commissioner James Quello, Bureau recommended a $25,000 fine. for commercial time under the lowest who has been championing the rulemak- The bureau is also recommending unit rate charge. ing, said the FCC cannot turn over en- fines against three other stations for vio- According to agency sources, the forcement of the lowest unit charge law lations of the rule requiring maintenance FCC this week will issue a tentative to state and courts. "You can't have 50 of certain political broadcasting files: order asserting sole jurisdiction over de- different interpretations of our rule," he KRLD(AM) Dallas -Fort Worth and WSTR- termining whether stations have violated said. "We are supposed to be the expert TV , $3,750 each, and the law, which requires them to sell time agency." KTXA(TV) Dallas -Fort Worth, $7,500. to candidates at their most favorable In July 1990, the FCC "audited" 30 According to sources, the bureau is commercial rates. radio and television stations to check on suggesting admonitions or cautions for Should the FCC affirm the order after their compliance with the lowest unit 14 stations for various minor violations receiving comments on it, candidates charge rule and other political broadcast- and no sanctions whatsoever for 10. It is would be precluded from suing stations ing rules. Of those, FCC sources said, still collecting information on the re- to recover overpayments unless the FCC only Chronicle Broadcasting's KRON -TV maining two. had already made an initial judgment San Francisco has been found by FCC The recommended sanctions are sub-

Broadcasting Oct 7 1991 Top of the Week 23 ject to review and modifications by FCC ber 1.990 that found that a majority of motion asking for FCC preemption of Chairman Alfred Sikes and the other the stations had charged candidates more the case. The judge, in essence, ruled four commissioners. Stations hit with than its favored commercial customers that candidates may sue broadcasters for fines will have an opportunity to rebut in apparent violation of the law. breaches of the lowest- unit -charge law them before they become final. In January, a group of politi- under contract law. Convinced the situation is urgent, the cians led by Governor Zell Miller sued The California case is pending in fed- FCC plans to put its rulemaking on an wxtA -Tv Atlanta for alleged over- eral district court in Sacramento. expedited schedule, asking for com- charges, and began threatening suits It is believed that candidates in sever- ments in 10 days and no reply com- al other states, including Florida, Ohio, ments. If all goes well, it could have its Kentucky and West , have order out within 45 days, said one FCC "It's going to threatened broadcasters with similar official. suits if refunds are not forthcoming. Commissioner James Quello was exempt a hell of a Kahn was skeptical about the FCC's making a push late last week to go a step lot of broadcasters ability to preempt his suit and others further. He was advocating asserting through its rulemaking. "Our clients are complete jurisdiction over enforcement from suits." entitled to a remedy," he said. If they of the law -a move that would prevent KC Commissioner Jim Quello are trying to deny that, I'm not sure how candidates from suing to recover over- i successful they are going to be. payments at any time. Chairman Sikes is Quello, in a speech before broadcast- reportedly opposed to the so-called total against other stations in Georgia and ad- ers in Louisville, Ky., last week, set preemption, but other commissioners are joining states. forth the FCC's justification for the pre- said to be considering it. As things stood The case was removed to federal court emption (see page 68). at week's end, it looked as if the rule - where it was subsequently dismissed on The FCC order would save the FCC making would at least ask for comments the grounds that the FCC has exclusive the trouble of re- explaining its position on a total preemption. jurisdiction over the issue. The candi- in each case, Quello said. "Also, if the Quello was also trying to expand the dates have appealed to the U.S. Court of ruling is appealed, as I expect it would order to include a provision staying any Appeals in Atlanta. be, the review would probably take court action pending resolution of the Bobby Kahn, an attorney for the can- place in the D.C. Circuit, the court most rulemaking. didates, said his clients have reached full familiar with our rules." The FCC effort is a response to law- or partial settlements out of court with Quello told BROADCASTING that he suits (and threats of them) against sta- 10 stations amounting to around has been advising stations that are being tions from candidates who believe they $600,000. hounded by candidates for pre- litigation have been overcharged for campaign Similar suits have been filed in Ala- settlements not to pay anything until spots. bama and California. The former in- they see what happens with the FCC pre- The flurry of suits was triggered by volves 20 stations; the latter, 22. In the emption effort. "It's going to exempt a the FCC's audit and from its preliminary case two weeks ago, a state hell of a lot of broadcasters from suits," analysis of the audit released in Septem- court judge dismissed the broadcasters' he said. -Nil

HUT'S UP half, from a 6 to a 3. Civil War was the most watched PBS series of all time, posting an average 9/13. Continued from page 13. But PBS officials said the Civil War phenomenon had to (In Living Color and Married...With Children). be kept in perspective. "We consider The Civil War the way The three- network share was flat at 65% for the first two ABC probably considers Roots," said John Fuller, PBS weeks. CBS showed the largest gain in that period, up a full director of research. "We just can't expect to do that without rating point and two share points with an average of 14.0/22. a highly charged subject that touches a lot of people. There ABC showed an 11.7/20 for the first two weeks, down 9/10 are only so many of those." of a rating point, but up one share point from a year ago, In New York, the local numbers appeared to reflect the while NBC averaged a 12.4/21, down from a 13.2/22 last national trends. According to Jane Perlman, vice president, year. research, WPIX -TV New York, the six commerical over -the- ABC got off to a late start, premiering only 59% of its new air stations averaged a combined 90 share (Nielsen) of view- schedule in week one. But the network had some pleasantly ing for the first two weeks, compared with an 87 a year ago. surprising results Saturday, Sept. 28, when Who's the Boss Most of that difference came from PBS station WNET -TV, and Growing Pains debuted in their new time periods. Boss which saw its share in the period drop from a 7 to a 3. went against Golden Girls and placed second with a 10.2/19, "There was clearly a lot more sampling of broadcast TV for but Girls had its lowest -ever share performance for an origi- the first two weeks of the season," Perlman said. nal episode with a 10.9/21. Viewing to cable TV was up in the first two weeks, According to Robert Niles, NBC vice president, research, although pay cable was down slightly, with gains in basic network performance to date "has been consistent with ex- cable making up the difference. Pay cable dipped to a 2.6 /4 pectations. It's definitely the most competitive season we've from a 3/5 a year ago. (Although HBO said it had a big hit had in a long time." As a group, he said, the four networks with the movie Deadlock, which it said beat the big three in have a "fighting chance to maintain last year's [viewership] HBO homes on Sept. 28.) Basic networks averaged an levels." 11.9/17, up from 9.4/15 last year. An NBC analysis of the PBS appeared to suffer the most in the first two weeks of peoplemeter numbers concluded cable overall had a net gain the season, without a program with the appeal of last sea- of about 10%, much of which was due to the 8% gain in son's Civil War. The network's average share was cut in cable penetration over the past year. ß1l

24 Top of the Week Broadcasting Oct 7 1991 TIME WARNER'S CONTINUING FOREIGN AID INTRIGUE

The possibility that Time Warner might get a major foreign ed, might involve nonfinancial partnerships as well. Among partner and some new equity to improve its balance sheet the speculation was that electronics manufacturer Toshiba received renewed urgency last week. might be granted the right to manufacture some of the On Wednesday, newspapers reported that talks with two converter boxes and other hardware for Time Warner subsid- Japanese companies, C. Itoh and Toshiba, were well under iary American Television & Communications. Trading com- way. But as of Friday, investors seemed to be sitting on their pany C. Itoh, it was said, might become a major distributor hands, waiting for more proof before bidding up Time overseas of Time Warner products. Warner's stock. An agreement, reported, might Rumored details have Time Warner spinning off its cable also lead to new entertainment ventures, including a possible and film businesses into a separate entity into which the two new Japanese cable TV network. Japanese -based companies would together contribute $1 bil- Despite the possible benefits from further deleveraging lion for a stake, said to be 12%. and strategic expansion, Time Warner stock was trading last The spun -off entity would account for over half the Time week at 843/4, within the same range it has moved in in recent Warner's current revenue and cash flow and would addition- months and only $1 higher than where it was on Tuesday, ally hold over half the debt. The remaining wholly -owned before word of the negotiations was first reported. Time Warner, it was speculated, would hold both the music David Londonner, managing director at Wertheim and publishing businesses. Schroeder & Co., said that there was too little information Time Warner still has almost $9 billion from the January for most investors to work with: "You would be speculat- 1990 purchase of Warner by Time. While a recently com- ing on what the values are, and how much debt is loaded pleted $2.7- billion rights offering has helped reduce the debt against the new company, or indeed knowing when the load, investors are still apparently concerned about the lever- deal is going to get done. After all, the Toshiba story has age, in part because of softness in some of the businesses. been out for a year. Does this latest report mean it is any Any agreement with Toshiba and C. Itoh, it was speculat- closer? I don't know."

CBS CONTINUES WINNING STREAK IN WEEK THREE Network hopes big audiences for playoffs and World Series will cement its lead

Two and a half weeks into the sea- of the third week was the performance ule for the night may be Teech, in the son, it is too soon to talk about a last Wednesday night of The Country 8:30 -9 slot, which fell off 1.6 rating season winner, but CBS is clearly Music Awards, which averaged 20.5/33, points from The Royal Family lead -in. positioning itself as the network to beat propelling the network to an infrequent Loser on Wednesday was ABC's six - as it heads into its coverage of the Wednesday night victory. CBS averaged pack comedy lineup, which fell off after League Championship and World Series a 16.8/27 for the night, followed by the anchor duo of The Wonder Years at 8 games. Observers are pointing to CBS's NBC with a 12.4/20 and ABC with an p.m. and Doogie Howser, M.D. at 9 performance during its prime time cov- 11.6/19. The weak link on CBS's sched- p.m. Sibs, in the 9:30 time slot, dropped erage of the playoffs and World Series five rating points from Doogie. Anything as the determining factor in its challenge But Love maintained Sibs's numbers at to NBC. 10- 10:30, but Good & Evil lost two rat- Adding to its premiere week victory, ing points in the final half -hour. CBS followed up by winning week two NBC had the best numbers of all three by almost a full rating point over sec- networks for the first part of the week. ond -place ABC. And with three days The season premiere of Coach benefited gone in the third week, CBS is ahead by from the heavy lead -in, scoring an a full rating point over ABC. For the 18.2/28. At 10 p.m., however, the criti- season -to -date totals, CBS has a 1.7 rat- cally acclaimed Homefront dropped ing point advantage over NBC and a full more than six rating points from its two -point lead over ABC in third place. Coach lead -in by averaging an 11.5/20 Three days into the third week, CBS for the final hour. has been fueled by its powerhouse Mon- day night lineup, which finished with a New talk shows fail to 17.8 rating and 28 share for Sept. 30, infringe on incumbents dominating second -place ABC, which Apparently new syndicated talk shows averaged a 15/24, and third -place NBC, such as The Povich Show, The with a 14.2/22. Good news for the three Chuck Woolery Show and The Jenny networks as a whole was the combined Jones Show are making no dent in the 74 share for the night, a high mark for continuing climb of several incumbent the season, making Monday night shows. In a five -week (Aug. 23 -Sept. most watched night of the week. 27) Nielsen (NSI) ratings track of the CBS's other strength in the first part ABC's first -year series 'home Improvement' scored 17.0/27 in its most recent airing. nation's metered markets, conducted by

óroadmsting Oct 7 1991 Top of Me Week 25 Ent

ABC GIVES UP ON LATE NIGHT

A BC announced last Thursday it was discontinuing its Beuth is not worried about getting back into the time period Monday -Thursday late night efforts and would turn back after giving it back to the stations. "I'm not worried because the daypart to affiliates beginning Nov. 14. ABC's In Con- looking at the clearances, we're really not in the time period cert '91 series, which airs Friday at midnight, will continue. now. Given that we only have 38% live clearances now, the The move only makes official what has been taking place announcement is really not a boon to syndicators," he said. over the past few months -constant affiliate defection from Beuth said he is talking with producers and others now the time period. Into the Night, the end product of the Into about future projects and is working with what he called "an the Night with Rick Dees experiment, is clearing only 37.9% abundant development budget" for the next late night offer- of the country live. The network lost $15 million in the first ing. "I've been talking to everybody. In the past few months year of Into the Night with Rick Dees and was on its way to I've talked to about 75 people, and every single one of them losing another $15 million when the decision was an- was sure they had the solution. Whatever we do, we won't nounced. Phil Beuth, president, ABC Entertainment early ask affiliates to handle questionable -taste stuff like Studs," morning and late night entertainment, said the show cost he said, referring to the Fox hit. $400,000 a week to produce and needed to garner a 3 -3.5 According to Beuth, there is no time frame for the next rating to avoid losing money. For most of its run, the series project. "When we're ready -that's when we'll come out hovered around a 2 rating. again," he said. As for the production team currently working Beuth also said: "I've been talking to so many of those on Into the Night, Beuth said their efforts went unnoticed. stations over the past few months I felt like a syndicator. But "There has been very strong work done.by Chris Lemmon and you can't say to those stations in good faith 'just stick with his production team, but there wasn't any fertile ground for us.' You can't fault them for drifting away." them to grow in. In the time slots that most people had the Beuth said when he finds "a home-run idea we'll be back show scheduled, Roseanne [Barr] could give birth live on in the time period. The facts are that I don't have it now." television and no one would notice," he said. -Sc

Petry Television, King World Produc- a 1.5/7 season -to -date average, dropping Showcase Week does well for PBS tion's has con- four shares (36%) from its various lead - The Service, which tinued to dominate the talk genre with a in programing. brought out some of its top guns last 10.0 rating/29 share, improving its Octo- With the apparent demise of MCA week for its second annual "Showcase ber 1990 ratings in 16 out of 21 metered TV's The Ron Reagan Show (see story, Week," showed comparable ratings to markets. Oprah improved on its lead -in page 31), late night appears to be down - last year. Overnight av- shares by roughly 28% (6.1/21). trending territory even for top -ranked eraged a 2.3 Sunday through Wednes- Donahue, the granddaddy of the cur- syndicated strip The Arsenio Hall Show day, with the service scoring its highest rent talk strips, has exhibited a three - and network shows such as ABC's can- rating, a 2.7, on Tuesday night. share -point improvement over October celed Into the Night (see page 26). Ar- Among its top-rated shows was LBJ, 1990 levels, so far. Distributed by Mul- senio averaged a respectable 3.5/11 in a two -part presentation of The American timedia Entertainment, Donahue has a 21 metered markets, but 16 of those Experience, scor- five -week 5.8/20 average, 20% above markets have fallen below October 1990 ing a 3.0/5 in 25 its lead -in programing. Sally Jessy Ra- levels for its time period. markets in its first phael, also from Multimedia, has im- In the news /reality -based programing installment on proved with a 5.6/22 average, which category , Paramount' s Entertainment Tuesday night. betters its lead -ins by 14%. Tribune En- Tonight continued to lead the way with Looking at indi- tertainment's Geraldo averaged a 3.7/13 an 8.9/17 five -week average, a 12% im- vidual markets, in the latest measuring, a 15% edge over provement over its lead -ins. King parts one and two its lead -in programing. World's Inside Edition held even with of the biographi- Among the predominantly morning its lead -ins with a 7.6/17 average. cal portrait of incumbents, Buena Vista Television's Twentieth Television's A Current Affair, President Lyndon Live with Regis & Kathie Lee has regis- marking its full season with Maureen Johnson scored as tered an 11% improvement over lead -in O'Boyle in the anchor chair, made ad- high as 4.5/9 and 4.6/9, respectively, in programing with a season -to -date vances over October 1990 in 14 of the Phoenix. Part two received 7 shares in 4.1/18. Tribune's Joan Rivers Show 21 metered markets with a 7.1/14, 7% San Francisco, Denver and Houston. even topped its lead -in average by 8% over its lead -ins. Paramount's Hard PBS had one of its highest national with a 2.7/12. Copy also improved on its lead -ins by ratings for Great Performances: Every- Also, season -to -date averages for all the same margin as Affair, posting a body Dance Now, scoring a 3.0/5 in 25 three new talk strips have exhibited little 6.4/14. markets. Also ranking high for PBS was or no growth in week -to-week averages Among new reality fare, King NOVA: Sex, Lies and Toupee Tape, with and from lead -in programing. Para - World's Candid Camera has averaged a a 2.9/5 in 24 markets on Tuesday. The mount's Maury Povich has averaged a respectable 4.0/10, losing a share point NOVA show got one of PBS's highest season -to -date 3.4/11, down two share from its lead -ins; Tribune Entertain- local ratings, a 6.3/10, in Seattle. points from its lead -ins. Group W Pro- ment's Geraldo-hosted Now It Can Be Still ahead for PBS is this week's ductions' Chuck Woolery has a 2.0/9 Told is averaging a 3.6/9, down 44% seven -hour epic series, Columbus and average, down a full share point from its from its lead -ins; Warner Bros.' Love of Discovery, airing Oct. 6 -9; lead -ins and exhibiting no growth. Stories is languishing with a 1.5/6, 67% Childhood, a weekly seven-part series Warner Bros.' Jenny Jones has turned in off its lead -in shares. debuting Oct. 14. 414/413

2ö Tap add Week 4MdasliN Od 71191 ABC PROMOTES WEISWASSER TO NO. 2 SPOT IN NEWS Move is seen as preparatory to further network advancement

In an unexpected move, Capital Ci- Since January, Weiswasser has ties /ABC last week named Senior worked with ABC News President Vice President Stephen A. Weis - Roone Arledge as executive vice presi- wasser to the number -two position at dent of the network group. Arledge last top -rated ABC News. The announce- week released a statement praising ment fueled speculation that the execu- Weiswasser's "experience and commit- tive is being groomed for the top post ment to journalistic excellence." He at the network and sparked concerns added that Weiswasser's appointment about further belt- tightening in the di- would enable him to spend more time on vision. It was followed by the resigna- the development of new news and infor- tion of at least one top ABC News mational programing in both domestic executive. and international markets. The appointment appeared to be in ABC News is currently busy trying to keeping with Capcities/ABC's tradition prepare its anchored overnight newscast of grooming its top -level management for a January 1992 launch, and the net- through various company posts. Weis - work has increasingly been calling upon wasser has often been seen as a likely its successful news division to come up successor to ABC Television Network Stephen Weiswasser named to the with additional programing. Among new number-two position at ABC News. Group President John B. Sias, who turns projects being considered by the division 65 in January. is a regularly scheduled children's show Coincidental with Weiswasser's ap- oversee development of a number of ar- patterned after ABC News's successful pointment as executive vice president, eas, including overnight news and for- Saturday morning special on the Persian Irwin Weiner announced his resignation eign news services. Gulf War. s as senior vice president of finance of ABC News after nearly 30 years with the network. Weiner, who oversaw the cost -cutting BOLSTER, PIETTE QUIT MULTIMEDIA commission that resulted in a number of ABC News cutbacks earlier this year, Grimes to temporarily replace Bolster said he had been planning to leave the company for the last six months. But the ultimedia Broadcasting Co. for Piette. timing of his resignation was opportune, President William Bolster sur- Bolster's resignation after less than given that many of Weiner's duties prised many last week by re- two years on the job left many speculat- would have been duplicated by Weis - signing to "pursue other interests." ing that he had a falling out with Walter wasser. Bolster's resignation was not the only Bartlett, Multimedia's chairman and Weiswasser, who joined Capcities as shakeup at Multimedia as Edward chief executive officer. Bolster told general counsel in 1986, will be in Piette, vice president and general man- BROADCASTING that he "decided that I charge of news operations and manage- ager of KSDK(TV) St. Louis resigned to was going to do something different, ment at ABC News and will have no join Great American Broadcasting's and this seemed to be an appropriate editorial control over the division. It is WDAF -TV Kansas City as vice president. time." Bartlett declined to comment on believed that his tenure will be marked Multimedia named Vice President Wil- Bolster's resignation beyond what was by further cutbacks in the division, ac- liam Grimes to head the broadcasting in release. cording to at least one highly placed division until a successor for Bolster is While many people both within and ABC News executive. named. No replacement has been named outside Multimedia speculated that Bol- "I think we're going to end up with ster and Bartlett did not see eye -to -eye, more belt- tightening, and Steve Weis - most were reluctant to cite specific inci- wasser will be blamed for it," the source dents over the last 18 months that may said. "But I think we'll end up with less have led Bolster to resign. As one Multi- cuts than there would be without him. media employe put it: "Bill and Walter Since he's here, it's much easier for him agreed to disagree." to understand why we need what we Bolster joined Multimedia in 1983 as need." vice president and general manager of Weiswasser will be filling a role that KSDK -TV St. Louis, where he stayed un- has been vacant since David Burke left til December 1989 when he was named to become president of CBS News in president of Multimedia Broadcasting. 1988. Prior to joining Multimedia, Bolster was ABC News Vice Presidents Richard a principal of group owner Blackhawk C. Wald and Joanna Bistany, who have Broadcasting, where he spent 18 years. taken on a number of the financial duties The 47- year-old native was also a in the interim, will return to their origi- member of NBC's affiliate board and nal duties. Bistany will focus on talent chairman of NBC's news committee. He William Bolster resigns as president and contract negotiations; Wald will of Multimedia Broadcasting. also serves on the board of The Televi-

Broadcasting Oct 7 1991 Top of the Week 27 lion Bureau of Advertising. While presi- dent of Multimedia, Bolster was credit- NBC GOES WITH HRP AND PETRY ed with orchestrating Multimedia's acquisition of controlling interest in HRP gets New York, L.A. and Chicago; Petry, the rest; NBC's WKYC -TV Cleveland. Bolster will will CBS be next network to go with continue to consult Multimedia through outside rep firm? November. Bolster's temporary replacement, NBC has decided to shut down its "NBC Spot has been the backbone of William Grimes, is currently vice pres- owned- station spot sales opera- the sales organization, [but] we have to ident- corporate group executive. Prior tions, and will, effective almost be thinking forward and are facing dif- to joining Multimedia, Grimes was immediately, farm out that work to two ferent challenges under a difficult eco- president and chief executive officer of outside rep firms -Harrington, Righter nomic environment. We are unable to Hallmark's Holdings Inc. & Parsons Inc. and Petry Inc. The build our own organization because FCC He has also served as president of switch to outside reps ends several rules prohibit us from expanding our ac- ESPN Inc., vice president, months of deliberations and negotiations tivities." Others have long speculated CBS /Broadcast Group, and senior vice by NBC with just about every major rep that NBC wanted to go outside as a cost - president of CBS Radio. firm. The news that NBC has made a cutting move and that the decision may Grimes has also been mentioned as a decision may fuel speculation that at have been expedited when Bud Hirsch, permanent replacement for Bolster, as least one other network, thought most long -time vice president of NBC Televi- has Pat Servodidio, vice president, gen- likely to be CBS, may also choose to sion sales, retired last month. NBC's eral manager, WKYC -TV Cleveland, and end its in -house rep operation. Spot Sales division employs some 50 former president of RKO General. The NBC switch represents the big- people. While the rep firms will no Piette's leaving KSDK -TV was, Piette gest piece of spot business to come into doubt contact some of the current staff, said, unrelated to Bolster's departure, the market in years. NBC said HRP will they are under no obligation to take any- and he said he was stunned by Bolster's rep the network's stations in New York, one from NBC. resignation. Rumored to be a replace- Los Angeles and Chicago starting Oct. For Petry, landing the NBC stations ment candidate for Piette is John Kuen- 21, estimated to represent $140 million helps salvage a year that has seen the eke, the former vice president and gen- in annual billings, while Petry will rep firm lose stations in Detroit, Miami, eral manager of KCRA -TV Sacramento, Washington, Miami and Denver starting Washington and Baltimore. Harry Calif. next Monday (Oct. 14), estimated at $90 Stecker, executive vice president, Petry, Although Bolster's resignation ap- million. Petry already reps a station in was obviously pleased with the news peared to have caught some off guard, Denver, independent KTVD(TV), which it and called NBC's decision a "reaffirma- the former Multimedia Broadcasting will give up. tion that we are the best in the busi- president may have anticipated such a Al Jerome, president, NBC Televi- ness." move when he exercised Multimedia sion Stations, told BROADCASTING the HRP President Peter Ryan said he was stock options in July for $1.3 million. if decision was "difficult" for NBC: "thrilled and delighted" to land the top-

PREEMPTIONS LATEST CONFLICT WHAS -TV DROPS BETWEEN NBC AND KRON -TV KIDS' TV FOR NEWS Tension between NBC and its San Francisco affiliate, ABC affiliate WHAS -TV Louisville, Ky., last week began KRON -TV, surfaced last week with a report in the station's pre -empting one hour of the Saturday morning network owner's own newspaper, the , sug- children's schedule to make way for local news, the latest in gesting that KRON -TV's affiliation might be in jeopardy. a small but growing number of stations that have made the While Chronicle executives reportedly denied there was any move. significant conflict with NBC, the latter did not go out of its "If you consider yourself to be the news leader in the way to deny a problem. NBC -TV network president, Pier market, this is something you want to look at," said Mike Mapes, said: "From time to time affiliate relations issue Rausch, news director of WHAS, the first ABC affiliate to arise that we only discuss in- house. This is one of them." make the switch. The station has sandwiched the 8 a.m. to

Preemptions are only one of recent KRON -NBC disputes. 1 I a.m. newscast between children's programing, resulting In late 1989 the network blamed inadequate back -up power in one less hour of the ABC schedule. at the station for an hour delay in coverage of the San The switch by WHAS came just two months after two Francisco earthquake. KRON -TV is also said to be active in Seattle stations -NBC affiliate KING-TV and CBS affiliate pushing for an earlier prime time on the West Coast, which KIRO-TV- launched local news efforts of their own on Satur- network executives fear could lead to reduced viewing lev- day mornings. KING has averaged between a 2 and 3 rating els. on its 6 a.m. to 10 a.m. newscast, which pre-empts the But preemptions may be the cause of the most recent network's children's -TV lineup. KIRO pre-empts most of the tension. KRON -TV recently dropped NBC's daytime soap, CBS children's schedule to make room for its 6 a.m. to 9 Another World, and several months ago dropped the net- a.m. local news. work's Saturday morning schedule. Even within the past Among other stations that have made the move, NBC week the station is said to have preempted NBC's prime time affiliate KRON-TV San Francisco has averaged about a 3 schedule twice, once for a movie special and the second time rating and 11 share among households since debuting its for a public affairs program. Saturday morning news lineup in March. NBC affiliates Another NBC affiliate, KCRA -TV Sacramento, got the Sat- KCRA -TV Sacramento and WPXI(TV) have also been urday morning preemption ball rolling in 1989. -if holding their own with Saturday morning newscasts. as

28 Top of the Week Broadcasting Oct 7 1991 three NBC stations. HRP, he said, will have to add the appropriate staff. COMMERCIAL CLUTTER GROWING to rep first NBC, according firms, ommercial time on the three networks and Fox continues to grow, according considered getting out of the rep busi- to a just -released study by the American Association of Advertising Agencies ness in but no announcement March, and the Association of National Advertisers. The study, which compared the was made Jerome until August. NBC's months of November 1990 to March 1991, showed the Big Three and Fox with and executive vice Monte Newman, gains in at least one daypart. NBC, with larger ad loads in prime time, daytime, marketing, spent the president, sales and early morning and news, added the most commercial time. last several months reviewing the net- However, the rate of that growth, at least in some dayparts, may be and meeting work's rep division with slowing. In prime time, in percent change, the growth of network commer- rep that sever- major firms. During time cials was flat or declined in March 1991 compared to November 1990. Local al who would rep which rumors about spots grew on all three networks and Fox. stations emerged but none as inter- NBC Fox, the study reports, continues to have more commercial clutter than its esting as the one that had Petry possibly competitors. However, that number is also declining. In March, Fox had a buying a interest in NBC controlling total of 12:03 minutes per hour of commercials and promotions, down 20 Sept. 30). Spot Sales ("In Brief," Ap- seconds from November 1990. or a similar one, parently that deal, Daytime, with an average of 37 commercials per hour, is the most cluttered could not be completed because Fox, daypart. Among the big three, NBC was the leader, with just over 16 minutes has agreements with Petry in which of commercial- promotional time per hour, and CBS was second. Although all many the at the of NBC markets, balked three networks added inventory from November 1990 to March 1991, growth idea of dual representation. was minimal. NBC and the two reps declined to Peter Chrisanthopoulos, president, Network Television Association, point- The detail their respective agreements. ed out that "whenever you are dealing with comparisons, there are going to be with NBC, some observers contracts other variables that could sway results one way or another. Even if the speculated, are for five years at a lower comparisons were done in the same month and same week, there could be than normal commission rate. variances, and if you switch quarters and years, you compound those variables As for CBS, rep firms Blair, Katz and even more." Some factors that probably need to be weighed when comparing with HRP are said to have met the net- November 1990 to March of this year are network election coverage in work week outside representa- last about November, a major holiday (when specials are aired) and more sporting events one rep said, was tion. Blair, executive on the networks than in March. All of those factors may have had an impact the odds -on favorite to get the CBS sta- on the amount of commercial clutter on the networks. tions. -IF

PPV MERGER BETWEEN TVN AND REQUEST IN CARDS?

Dwring the past two months, TVN own part of the PPV delivery system, that would likely please the 10 studios investors Paramount and which is looking more and more like it (including Paramount and MCA) that MCA/Universal have been talk- will be a major revenue stream for cable. fund the service. By sharing its service ing with Request Television owners With their investment in TVN, Para- with Request, TVN would also be able to Group W Satellite Communications and mount and MCA have been said to be offset some costs, and perhaps gain a Reiss Media about a merger of the two the likeliest candidates to be both suppli- foothold in the cable business. pay -per-view services. Technical prob- ers to and owners of cable PPV. However, the studios' past history lems, however, have put a hold on dis- There are several options to make with. the cable industry could make cussions, at least for the moment. TVN's transponders accessible to cable things difficult. Paramount and MCA Paramount and MCA, which report- systems, but they are expensive ones. currently do not distribute their films to edly have put $35 million into TVN, a TVN's satellites generally cannot be ac- Viewer's Choice -the other dominant backyard 11- channel satellite PPV ser- cessed by cable homes unless a $1,400 cable PPV service owned by eight cable vice, and Request, one of two major satellite dish is installed at each cable MSO's, Warner Bros. and Walt Disney cable PPV services, have discussed headend. Request's two transponders Co.- purportedly because the service sharing TVN's 11 transponders (Request (awaiting satellite compression to in- takes a larger percentage of movie buy - has two of its own). But the problem, crease capacity to at least eight chan- rate revenue than does Request. But if according to sources, is that TVN's tran- nels) could be made home satellite - TVN were to make a deal with Request, sponders on Telstar 303 are not cable - friendly at significantly lower costs, but Paramount and MCA would be forced to compatible. TVN would then have to find a way to sell their movies to Viewer's Choice or If the two services were to merge, dispense with its 11 transponders. face antitrust issues, according to what the ownership structure would be is A source close to Request said the two- sources. unclear. One source suggested that Re- channel PPV service was looking for a At least with respect to TVN's fledg- quest and TVN could share programing short-term answer to provide additional ling market of several hundred thousand and transponders, but keep their busi- channels until satellite compression is backyard dish homes, the other studios nesses essentially separate. They could available next year. But with only 10% of have proved willing to sell their films to also do a full -scale merger of the ser- cable systems having three channels or a PPV service owned by Paramount and vices, or perhaps one group might try to more of PPV, Request does not face much MCA. The thought does not bother at buy out the other. current demand for additional channels. least one studio executive, who said, Cable industry speculation has long By giving up its transponders, Request "we don't care who owns it. We just been that the Hollywood studios want to could gain long -term cost control benefits want the category to grow." 1l

Broadcasting Oct 7 1991 Tq of the Week 29 TELCO CEO URGES JOINT VENTURES WITH CABLE Time to stop `turf wars,' Bell Atlantic's Smith says; FCC to launch inquiry into allowing cooperative arrangements; U.S. West, AT &T, TCI plan Denver video -on- demand test

Construction of advanced telecom- period, he said, full or majority owner- and TCI's of the world must necessarily munications networks depends on ship might be granted. savage each other and tear at each oth- ending the "turf wars" between FCC Commissioner James Quello en- er's throats in order for the consumer to telephone companies and cable and estab- dorsed the video dial tone on the whole benefit may be shortsighted," he said. lishing joint ventures between the two, in a speech in Louisville, Ky., last week TCI, U.S. West and AT &T, in fact, said Raymond Smith, chairman and chief (see story, page 68), but he later told have already begun cooperating. Confer- executive officer, Bell Atlantic. BROADCASTING the endorsement does ence panelists from the three companies "That is the kind of common ap- not necessarily extend to the idea of described their current partnership to test proach I believe will be necessary if the allowing joint ventures. "I haven't video on demand and multichannel pay is to have a network suit- made up my mind on that," he said. "It per view in approximately 400 Denver able for the customer requirements for sounds innocuous enough, but you can homes. the next century. Without that there will never tell." The experimental system will use ap- be nothing but the silliness that has gone Other commissioners are less certain proximately 20 miles of cable, including on to date," Smith said in a keynote about how far they will go in supporting four miles of fiber optics. Construction speech to the Telco -Cable III Confer- video dial tone -in whole or in part. of the overlay system will begin in late ence sponsored by Telecommunications FCC Commissioner Andrew Barrett, October, according to Robert Thomson, Reports in Washington last week. in a Telco -Cable III speech, said the ICI senior vice president, communica- The events of 1991 have presented an FCC needs to give telcos "greater flexi- tions and policy planning. The test will ideal environment for cable -telco coop- run 12 -18 months, with price and selec- eration, Smith said. "Bell Atlantic has tion expected to be equivalent to a video ` `Without made a major decision. We've decided store 's. that one of our most important custom- [cooperation] there The test is limited, "constructed so ers, which we will try to anticipate and we can avoid a blockage problem," said meet in every way possible, [will be] the will be nothing but Ken Trojniar, AT &T executive market- cable operators," he said. "We believe the silliness that ing director. But, he said, it will be we can be a valuable partner in deliver- thorough enough to determine demand ing quality service to cable customers," has gone on to for pay per view. With a solid demand such as ancilliary services [billing and date." estimate, participants can settle on a vid- collection], signal security and switched eo-on- demand architecture. interactive video. Raymond Smith "If consumers want thousands of ti- It has been an active year in telephone Bell Atlantic tles at a moment's notice, it probably industry regulation, with the Congress needs a switched [fiber optic] network to considering bills to lift restrictions on bility" to invest in broadband networks. provide it. If, on the other hand, the telephone companies' entry into cable But in considering telco entry into vid- lion's share of that demand can be met television, the decision by U.S. District eo, he said, the FCC cannot avoid "the by 25, 50 or 100 channels of pay per Court Judge Harold Greene to lift the tough costing, pricing, First Amendment view, the cable industry is well posi- ban on information services by the re- and jurisdictional issues." tioned to provide that," Ravenel said. gional Bell operating companies and Barrett said the FCC must face Fiber -optic deployment and the speed FCC Chairman Alfred Sikes's proposal squarely the question of whether or to with which it can be accomplished is to allow limited joint ventures between what extent telcos should be allowed central to the current regulatory debates. cable and telephone companies ( "In into cable so as not to slow technological There is no reason that telcos cannot Brief," Sept. 16). development. "Our society has a critical rebuild their infrastructure by 2015 (the Sikes's joint venture proposal would interest in preserving the public same year Japan has targeted for a com- foster the type of cooperation Smith ad- switched network, and our policies plete fiber telecommunications rebuild) vocated. It is part of Sikes's multifacet- should not discourage investment in that "given the right incentives and industry- ed "video dial tone" proposal that will network," he said. "If regulators want wide commitments," Smith said. With- get a public airing in a telco -cable inqui- to provide the local exchange carriers out such commitment, the United States ry the FCC expects to launch at its Oct. with an incentive to invest in the net- is in serious danger of rapid decline in 24 open meeting. work, they must see that these carriers its current technical superiority, he said. The video dial tone package is aimed have prospects for financial gain and The barriers to technological advance- at encouraging telcos to build broadband some hope of controlling their destiny." ment are legal and regulatory, from a networks that will allow consumers to Smith was not the only one talking telco point of view. "So far, neither call up video services in much the same about telco -cable partnerships last week. GTE nor any of our brethren have made way they now call up friends and neigh- During another conference panel Bruce the commitment to fiber to the curb as a bors on the phone. Ravenel, U.S. West director, strategic business -as -usual proposition," said In further defining the video dial tone alliance management, seconded Smith's Tom Deaton, director, operations devel- concept in a speech in New York last call for cooperation. "There is a com- opment, GTE Telephone Operations, Ir- month, Sikes said it should allow telcos petitiveness issue here, but there is also ving, Tex. "The economics are going to to acquire minority interests in cable an issue of practicality and efficiency. have to kick in. We believe we're very ventures. After an unspecified transition Those who suggest that the U.S. West's close to that." -B1S,PB,11u

Top the 30 of Week Broadcasting Oct 7 1991 ABC, NBC HOPE TO BLANK CBS DURING WORLD SERIES Other two networks will counter with specials and regular shows; CBS hopes to keep losses on fall classic below last year's

As CBS gears up for its coverage three years of the baseball contract. of the baseball playoffs, for CBS sales executives didn't return which only one top -10 market calls at deadline last week. But one indi- team is a contender, ABC and NBC are cation of the lack of demand by advertis- standing pat with counterprograming ers is that the network won't have a pre- strategies that they used with some suc- leading into prime time cess last year. playoff games. Instead, it will begin NBC has scheduled several new long - each evening with a half -hour entertain- form shows, including two movies ment show prior to the games. Each of based on Danielle Steel novels and a the prime time playoff games, starting mini -series on the life of Jacqueline Oct. 8, is scheduled to start at 8:30 p.m. Onassis aimed largely at women, and The World Series games, starting Oct. others not interested in baseball. 19, are all scheduled to start at 8. ABC is relying primarily on regular NBC will air A Woman Named Jackie series, especially its comedy nights, to on three consecutive nights starting Oct. give baseball a run for its money. But 13. Parts one and three face playoff also, in a tip of the hat to NBC's strate- games, while part two will go up against gy, it has scheduled a special two -part NBC counters baseball with 'Daddy' on ABC. Dynasty Reunion special during the Se- Game one of the Series will go up ries. work also projected $115 million more against the Madonna theatrical "Who's Industry watchers say CBS may have in after -tax losses over the remaining That Girl ?" on ABC and NBC's solid reason to brace itself for another less - than- fabulous baseball playoff season. At deadline, it appeared that the Los Angeles Dodgers (which have some- AX ABOUT TO FALL ON 'REAGAW thing of a national following) were the only top-10 market team with a good IN espite conflicting reports and non -confirmations from MCA TV and Twen- shot at making the playoffs. Their battle tieth Television officials, it looks as if The Ron Reagan Show is about to with the Atlanta Braves (in the 12th mar- have its clearances pulled from some or all six of the Fox O &O stations and is ket) is going down to the wire. Last facing cancellation as of Oct. 23, when it enters its "hiatus" from production, Wednesday, the Dodgers were half a according to Velma Cato, executive producer of the hour talk strip. "The game ahead in the National League West official word is that we go into hiatus Oct. 23 [with the last original episodes race. airing the second week of November], so I'll let people read into what that The Pittsburgh Pirates (17th market) means," said Cato. Although Fox Television Stations Inc. officials have been have clinched the National League East unreachable for comment, Cato confirmed her quote in New York Newsday, title, while the Minnesota Twins (13) saying: "The marriage [of the partners] is over, and they killed the baby." have captured the American League The gulf between MCA TV, which syndicates the show nationally, and Fox West. The Toronto Blue Jays, a Canadi- Television Stations Inc. (partners on Reagan) apparently widened as the an market not measured by Nielsen or ratings have continued to sag at 11:30 p.m. -12:30 a.m. on Fox O &O flagship Arbitron, has clinched the American WNYW(TV) New York. According to industry sources, since the debut last League East. March of the surging Twentieth Television dating strip Studs (see story, page CBS is feeling the pinch once again 34), the lack of a clearance on WNYW(TV) has been a sore spot with Fox Inc. this year on sales for its baseball playoff Chairman Barry Diller. New York station sources said that Twentieth Televi- coverage. Advertising agency officials sion Chairman Lucie Salhany and syndication president Michael Lambert had said sales were soft and that the network green -lighted sales pitches for Studs to other stations in the market, but Diller had a lot of inventory left. One agency allegedly superseded that, ordering WNYW(TV) to move out Reagan for Studs official said he was doing playoff deals by the end of this month. in which the average price per 30- second It remains to be seen whether MCA TV will seek to fill the top market slots unit was "significantly below" left vacant by the Fox O &O defections to keep Reagan afloat. An MCA TV $100,000. CBS reported a $55- million spokeswoman said the syndication company had not heard any news of a after -tax loss on baseball in 1990, in part growing Fox -MCA TV rift and said plans are proceeding to produce another due to the four -game sweep of the World 13 weeks of original episodes of Reagan at the end of the upcoming hiatus. Series by the Cincinnati Reds. The net-

ürotaimliy Od 71191 Programing 3 ATLANTA PHILADELPHIA +29 %/iIO +iy{$% DETROIT

tó%+7% * CHARLOTTE PHOENIX t2O0%/+t5ü°% ++13`V+16%/jJ/ IiiIRTFORD +43°1 +q3% CHICAGO SRN FRANCISCO +97V+29% +13V+1S%

HOUSTON +501+75`% CINCINNATI SEATTLE i,6%/ NC t38yNÇ LOS RNCE:LE.S +164NC -DALLAS ST LOUIS { 26Y323% +34V+38'10 MIAMI +70 - `r, DENVER WASHINGTON, DC I% +.I3V+ I NC/+8% MILWAUKEE ,. frit 13% Suurcc. \SI ABO1\-I.IkHkernighl.9 9 91-9 27 91Icc.9.1090-928 9111 KEY: RATING/SHARE \ SI S\.\PI\or.'9II The writing's on the wall: Joan's new format is earning high marks everywhere! She scored gains in 18 of the metered markets in the first three weeks of the season, with an average rating increase of 13 %, and share increase of 9% over year -ago time period programming. Her clean slate of themed shows with daily doses of dish puts her in a class by herself, leaving her new competition choking in the dust!

Station Sales Contact David Sit ford. Executive V.P. Marketing& Sales (6151242-7017 or Don Frehe. General Sales Manager. Central Region (3121222 -4514

Advertiser Sales Contact Clark Morehouse. Senior V. P. Advertiser Sales (212)750 -9263 Saturday night lineup. series. In 1985, the first Jeannie reunion but not against the series on Oct. 21. Dynasty: The Reunion will take on movie placed second against the Series. NBC is airing a special, The Funny game two on Oct. 20, while NBC will NBC will use Danielle Steel's Daddy Women of Television: A Museum of use a made -for, I Still Dream of Jeannie, against game four on Oct. 23. Danielle Television and Radio Special against the second made -for based on the 1960's Steel's Palomino will go against MNF game five (if there is one) on Oct. 24. --

FUN AND GAMES: SERIOUS BUSINESS FOR SYNDICATORS Viacom -Katz consortium's `How's Your Love Life ?,' Carsey- Werner's Cosby- hosted `You Bet Your Life' early gamedy contenders

Even coming off the 1990 -91 game ion piece to Warner Bros.' long -running from Pictures' defunct first -run show massacre, in which five syn- Love Connection strip, as well as to TV division ( "Closed Circuit," Aug. dicated offerings succumbed to Twentieth's Studs. 12) and is being reformatted for a fall swift ratings demises, the successful Love Life will be offered on a cash - 1992 rollout. staggered- market introduction of Twen- plus- barter basis (two minutes national Group W Productions also has tieth Television's Studs has raised new ad time for the initial March 1992 trigger Make Me Laugh a stand -up comedy hopes for syndicators next season and date, a minute and a half triggering in competition being developed by Castle appears to be spurring development of September 1992). "If you look at the Rock Entertainment romance/game /comedy strips. horrors of the last two seasons [with Warner Bros. is said to be consider- The ' Viacom Enterprises -Katz Com- traditional game shows], those were ing romantically themed gamedies Kiss munications programing consortium in- mostly retreaded game board formats or and Tell (from Kushner -Locke Produc- troduced its first joint -development proj- some variation thereof." tions) and Couples (Eric Leiber Produc- ect last week, formally launching How's Although Gerber said Viacom will be tions) for the 1992 -93 season ("Closed Your Love Life? for March 1992 syndi- going after initial 26 -week deals Circuit," Sept. 30). cation. Carsey -Wemer Co. began taping (March- August 1992) and 52 -week re- Although ITC Domestic Television in August in Philadelphia the revived newals (September 1992- August 1993), has had Love Bugs as an on- again/off- You Bet Your Life hosted by Bill Cosby stations have had the upper hand in de- again development project for the last (BROADCASTING, Sept. 16). manding short-term deals (13 -week two seasons, rep sources say the syndi- "Judging from Cosby's appeal and terms, in many cases), coupled with cator is talking about a fall 1992 revival. popularity, I guess you can assume You multiple- time -period (tiering) clauses. A romantic gamedy is also said to Bet Your Life will be an extremely easy The following are some of the other be in the works, among other first -run sell," said Tom Bumbera, vice presi- gamedies in the works: projects, from dick clark productions, dent, associate director of programing, Television's but Buena Vista Television (which dis- Seltel. "The only real question remain- Ruckus is being produced by Columbia - tributed Clark's discontinued Challeng- ing is whether it will have more [prime] owned Mery Griffin Enterprises and has ers game show last season) is keeping a access or early fringe clearances." been tested on WNBC -TV New York tight lid on upcoming series plans. Of the early fanfare for You Bet Your (BROADCASTING, June 17, Aug. 12). It TPE (Television Program Enter- Life and healthy ratings returns for could mark CPT's initial first -run syndi- prises) Chairman Al Masini is rumored Studs, Viacom Enterprises' first -run cation entry. to be developing Come As You Are, a syndication President Michael Gerber Although King World has yet to treasure hunt strip, which will be hosted said the strong buzz for both programs confirm it, it has been widely rumored by Chuck Henry (current co- anchor of helps press the case for How's Your that Hollywood Squares was acquired TPE's First Look weekly half- hour). -im Love Life ?-that the "gamedy genre at- tracts the key younger audience de- mos." Developed and pitched by veter- an producers Bob and Sande Stewart TRIBUNE STATIONS PUT (The Price Is Right, $ 100,000 Pyramid), Love Life was one of three pilot finalists 'COACH' IN GAME PLAN in contention for rollout. Gerber stressed that Katz, a New York -based rep firm, will only provide "recommendations" The launch of MCA TV's off -net- secutive weeks starting in fall 1994. (No to its 200-plus client stations regarding work package of Coach was barter in 1993 -94 for stations that air it clearing the program "based on its abili- kicked off last week with the sale early.) ty to fit a certain daypart and meet the of the show to three Tribune Broadcast- Shelly Schwab, president, MCA TV, needs of a station in that market." ing stations- wPIX -TV New York, KTLA- said last week the Tribune deal was tes- The pilot, taped two months ago, was Tv Los Angeles and WGN -TV Chicago. tament to the show's perceived value in hosted by stand -up comedian Pat Bul- The show is available starting in fall what is clearly a buyer's market for sit- lard and featured a celebrity guest panel 1994, although stations have the option coms. "In an environment that is diffi- that arbitrates quarrels between couples. to air it as early as 1993, depending on cult, stations are being very selective as Targeting early fringe, access and late need. Terms: An initial five -year cycle to how they spend their money. We had fringe, Gerber acknowledged that How's with 121 guaranteed episodes, for cash, multiple offerings in all three markets." Your Love Life? is a potential compan- plus one minute of barter for 104 con- Earlier, MCA TV tested station inter-

34 1hNoYa Broodtasting Oct 71991 est for both Coach and Major Dad. programs with an average 15.5 rating/24 While Schwab says neither was official- share, one -tenth of a rating point behind ly offered in syndication, station sources NBC's In the Hear of the Night in its said it was clear potential buyers ex- Tuesday night 9:30 p.m. time period. pressed more interest in Coach than in CBS was third in network competition Dad. with movies. Apparently, there had been some in- Schwab said MCA will position the terest in both shows by cable networks, show in syndication as one with the ap- although Schwab ruled out the possibili- peal and flexibilty of Cheers-strong ty of a shared broadcast -cable exhibition adult appeal with the flexibility to play window for Coach. Buena Vista Televi- both in the 6 -8 p.m. block and in late sion is considering such an approach for night. its Empty Nest (BROADCASTING, Sept. As for Dad, Schwab said the CBS sit- 30.). com, now in its third season, is on the shelf "We explored every possible way of for now, as MCA TV "devotes its full doing the show," said Schwab. "Cable resources" to the marketing of Coach. He surfaced, but we felt that by bringing it said that it's to MCA's advantage to hold clean and pure to the marketplace we off selling Dad because the market is could maximize the revenue. This is the crowded and the show is gaining viewer- biggest deal we've ever made, from a ship on the network. The past two weeks, revenue standpoint, in these markets." 1988 -89 season. Last season, the show the show placed fourth and sixth, respec- Coach debuted on ABC during the ranked 18 among regularly scheduled tively, among prime time shows. -SM

GAY SUICIDE THEME HOLDS UP 'LEAP' EPISODE Producer says NBC gives in to pressure; network says it needed review time

In the NBC series Quantum Leap the because of a copycat factor. We also script was late, but not later than most of main character, played by Scott Ba- didn't believe it was properly balanced the scripts are," he said. kula, travels through time "leap- in that it presented a negative gay por- After it was reported that NBC was ing" into the bodies of different people trayal," she said. Weiman also noted asking for a fee to air the episode, the to help them deal with difficult situa- that part of the problem stemmed from network was barraged with objections. fions. Having rejected an episode of that the late arrival of the script to the net- Among the critics was the Gay and Les- show due to its subject matter, NBC work. "We didn't know anything about bian Alliance Against Defamation finds itself in a difficult situation without it until it arrived, and we felt it was (GLADD), which said that, if the asser- benefit of that power. rushed. We weren't ready to take re- tion were true, the group would launch a More than a week ago, NBC was re- sponsibility for a script we didn't think boycott against NBC shows. Last week, ported to have demanded $750,000 from handled those issues responsibly." however, the group issued a statement Television to air a Bellisario, however, said the network retracting its original position and sided controversial episode of Quantum Leap was aware of the episode, and that con- with NBC, saying that, after reviewing a in which a gay character contemplates cerns about teen suicide should be copy of a script, they agreed that the suicide. While accounts of the situation smoothed over with script changes that network's concerns about copycat sui- from the parties involved have varied, have the character in his 20's. "What cide were valid and that the gay portray- the event illustrates the sensitive rela- this comes down to is this is an episode als in the episode were clearly negative. tionship among the creative community, where they're looking for reasons not to The problem, said Bellisario, is that networks and advertisers. accept the script because it deals with GLAAD is probably reacting to a first or As of late last week, Universal had homosexuality," Bellisario said. "The second draft of the script, not the version completed production on the episode, problem is with the sales department, that was produced: "This is not a show and Don Bellisario, executive producer, not standards and practices, which has they are going to stand up and cheer said he expects NBC will air the show problems with every show every week to about. This is not a gay -bashing show." after advertisers have been given an op- some degree. Sometimes we agree, Bellisario has received support from portunity to preview it. Also last week, sometimes we don't," he said. other producers as well as the Writers NBC denied that it had asked Universal In addition to content concerns, an Guild of America. Barney Rosensweig, for a fee to make up for anticipated NBC spokeswoman said that "the real executive producer of CBS's The Trials advertiser pullouts, and that it had re- issue was that the script was kicked into of Rosie O'Neill, said he would match jected the episode solely because the pre- production so quickly. Normally, any funds raised by his writing staff for topic of homosexuality was addressed. when we get a storyline with sensitive the purpose of taking out advertisements All parties involved agreed that NBC matters, standards and practices gets in- in support of the Quantum Leap episode. had not asked the studio for the fee. volved in the development process." Rosensweig said the networks will According to Rosalyn Weiman, vice Bellisario disputes the notion that he only hurt themselves if they pull away president, Program Standards and Com- sprang the script on the network in an from addressing timely topics. "What munity Relations, NBC, the reasons her attempt to push it through the process. the networks need to do more than ever division rejected the script were varied. "If there's a usual procedure, it hasn't is to be at the forefront, to compete with "Basically any time you consider teen been followed by Quantum Leap for cable. They are being hamstrung by this suicide you have to be extremely careful nearly 60 episodes. Technically the fear," he said. -Sc ttroednstiny Od f 1991 Prormiog 35 RATINGS ROUNDUP 7:00 PM 7:30 PM 8:00 PM 8:30 PM 9:00 PM 9:30 PM 10:00 PM 10:30 PM ABC 70. MacGyver [9.2/15] 13. NFL Monday Night Football -N.Y. Jets vs. Chicago Bears [16.8/30] 14.4/22 8.6/14 9.8/16 16.1/24 18.4/27 17.4/26 16.0/25 r CBS 8. Evening Shade 6. Major Dad 3. Murphy Brown 4. Designg Wmn 11. Northern Exposure* [17.1/27] 18.4/28 [17.8/28] [18.4/28] [20.4/29] [19.5/28] 17.5/27 16.7/28

NBC 22. Fresh Prince 34. Blossom 7. NBC Monday Night Movies -Wild Texas Wind 118.0/27] 16.7/25 [15.1/24] [13.1/20] 17.4/25 17.9/26 18.5/29 18.2/30

ABC 8. Full House B.Hame Improve- 1. Roseanne 41. Homefront [12.2/20] 3.5.6/25 [17.8/29] ruent [17.8/28] 121.4/32] 13.3/21 12.2/20 11.0/19 edv

JG CBS 25. Rescue: 911 [14.8/24] 18. CBS Tuesday Night Movie- Murder in [15.9/26] 15.5/25 14.1/23 15.5/24 13.9/21 16.3/25 16.7/28 16.8/30

F NBC 26. NBC Movie of the Week -Perry Mason: Case of Fatal Fashion [14.6/23] 46. Law and Order [12.0/21] 13.7/22 13.3/22 14.6/23 15.1/23 15.3/24 12.1/20 11.8/21

ABC 51. Dinosaurs 33. Growing Pains 13. Doogie Hsr` 39. Sibs* 53. Anything But 61. Good & Evil` 12.6/21 [11.5 /20] [13.3/22] ,[16.8/26] [12.4/201 Love* [11.3 /191 [10.2/19]

CBS 38. Royal Family 65. Teeth 40. Jake and the Fatman [13.1/21] 34. 48 Hours [13 1/23] 12.3/21 [12.7/22] [10.1/17] 11.9 /19 12.7/20 13.1 /22 13.0/24

NBC 19. Unsolved Myste les [15.8/27] 46. Nigh Court 51. 57. Quantum Leap [10.7/19] á 12.8/22 14.7/25 16.9/28 [12.0/19] [11.5/19] 10.7/18 10.7/20

ABC 70. Pros and Cons [9.2/151 73. FBI: Untold 61. American De- 48. Pdmetime Live 111.8/20] 10.2/17 8.8/15 9.5/15 Stories* [9.1/14] teethe` 110.2/161 12.2/20 11.4/21

er CBS 60. Top Cops 110.3/171 69. Trials of Rosie O'Neill [9.5/15] 37. Knots Landing [12.8/22] It 10.9 /18 9.7/16 10.9/18 9.0/14 10.0/16 12.5/21 13.1/24

NBC 17. Cosby 15. A Different 2. Cheers 15. Wings 31. Reasonable Doubts [1.3.4/23] 1 16.1/26 [16.2/27] Weld [16.5/27] [20.8/32] [16.5/26] 13.7/23 13.1/24

FOX 36. Simpsons 67. Drexell's 58. Beverly Hills 9021011.t9/19] 11.0/18 [12.9/22] Class [9.9/161 10.4/16 10.9/17

ABC 41. Family 29. Step By Step 41. Perfect Stag& 41. Baby Talk 45. 20/20 [12.1/24] 12.5/24 Mattem 112.2 /241 113.8/251 [12.2/23] [12.2/23] 12.0/23 12.1/25

Ñ CBS 74. Princesses 65. Brooklyn Br 49. CBS Friday Night Movie Stranger at My Door [11.7/22] 3- 10.7/20 [8.5/16] [10.1/19] 11.2/21 12.1/22 11.8 /23 12.2/25

NBC 89. Real Life w /J. 88. Expose 84. Dear John 80. Flesh N 75. Reasonable Doubts* [8.2/16] 6.8/13 Pauley [5.8/11] [6.0/11 [6.8/13] Blood [7.3/13] 8.2/16 8.5/17

FOX 79. America's Most Wtd [7.5/15] 96. Ultimate Challenge [4.3/8] 5.9/11 7.8/15 7.2/14 4.4/8 4.2/8

ABC 61. Who's the 58. Growig Pains 80. Young Riders* 17.3/13] 76. The Commish [7.9/16] 8.5/16 Boss? [10.2/19] [10.6/20] 7.0/13 7.5/13 7.9/15 7.8/16

CV0 CBS 78. CBS Saturday Movie -Her Alibi [7 6/14] 76. P.S. I Luv U [7.9/16] A 7.7/15 6.4/12 7.1/13 8.2/15 8.5/15 7.7/15 8.1/16

NBC 55. Golden Girls 61. Torkelsons 22. Empty Nest 31. Nurses 55. Sisters` [10.9/21] 119/22 [10.9/21] [10.2/19] [15.1/27] [13.4/24] 11.1/21 10.6/21

FOX 86. Cops 80. Cops 2 92. Totally Hidden 95. Best of the 6.0/11 [6.3/12] [7.3/13] Video [5.4/10] Worst [4.8/9] -w rte. ABC 70. Life Goes On [9.2/16] 22. Am. Fun. H. 21. Am. Funniest 28. ABC Sunday Night Movie -Keeping Secrets [14.2/23] 132/22 8.2/15 10.1/17 Videos [15.1/24] People [15.4/24] 12.7/1.9 14.2/22 15.0/24 14.8/25

r¢ CBS 4. 60 Minutes [19.5/35] 11_ Murder, She Wrote [17.1/27] 20. CBS Sunday Movie -Mission of the Shark [15.6/25] J 17.0/28 18.1/34 20.9/36 16.5/26 17.8/27 15.3/23 16.1/25 16.1/26 14.9/25 NBC 92. Adv /Mark 90. Eerie, Ind. 90. Man of the 83. Pacific 49. NBC Sunday Night Movie-...And Then She Was Gone [11.7/19 II 8.6/14 Brian [5.4/10] [5.6/10] People [5.6/91 Station [7.0/11] 10.6/16 11.5/18 11.9/19 12.5/21 87. True Colors 85. Parker 30. In Living 53. Roc 26. Marded/Chdn 68. Herman's 94. Sunday Comics [5.1/8] 9.1/1.5 [6.2/12] Lws [6.6/11] Color [13.7/22] [11.3/171 [14.6/221 Head [9.8 /15] 5.4/9 4.8/8

WEEKLY PRIME TIME AVERAGE ABC 1.2.5/21 CBS 13.4/23 NBC 12.3/21 FOX 8.2/14 YELLOW = 1/2 HR WINNER

SEASON PRIME TIME AVERAGE ABC 11.7/20 CBS 14.0/24 NBC 12.4/21 FOX 7.9/13 *- PREMIERE

NIGHTLY RATING /SHARE RANKING /SHOW [PROGRAM RATING /SHARE] HALF-HOUR RATING /SHARE SOURCE: A.C. NIELSEN L- 36 Programing Sroadasting Ott 71991 BASKETBALL TELECASTS ADJUST TO LEANER TIMES Slower sales than usual in college arena; professional sees value in multiyear deals

As NBC and TNT enter the second On the cable side, TNT is close to year of their four -year contracts 75% sold out on its 1991 -92 NBA with the National Basketball As- schedule through deals with incumbent sociation, neither network is boasting advertisers, according to Turner execu- about big profits. NBC Sports execu- tive Mark Mariani. Pricing is said to be tives are said to be expecting at best a up slightly from last year, when units small profit on the network's $600 -mil- sold at about $12,000 during the regular lion deal, while Turner Sports execu- season and $30,000 for playoff games. tives are budgeting for a loss on their TNT is guaranteeing a 2.1 national rat- $275- million contract. ing among cable homes for its regular But in comparison to other sports, season games and a 3.6 average rating professional basketball appears to be far- for the playoffs. Entering its third year ing well in the slumped marketplace. of NBA coverage on Nov. 1, TNT will Both NBC and TNT are already about feature 51 regular- season prime time 75% sold out on the upcoming NBA contests and several special events, in- season and have been able to do so at cluding at least 26 playoff games. pricing consistent with last year. Turner Sports President Terry "They're in a very, very good posi- McGuirk earlier this year acknowledged tion right now," said SFM Media's that the company was budgeting at a loss Gary Villante, director of network nego- on its NBA package, but would not pro- tiations for Isuzu and Avis. vide specific figures. Regardless of any NBC is benefiting from long -term losses, said Kevin O'Malley, Turner deals with Miller Brewing and eight Sports vice president of programing, automakers, including General Motors "we're in a pretty positive position rela- there in the market- Corp., Ford Motor Corp., Chrysler tive to what is out deal between ABC Sports and Raycom Corp., Toyota Motor Sales USA, Nissan place." Sports and Entertainment in which the Motor Corp. USA, American Honda On the local side, NBA teams are independent producer- syndicator will to in about the same Motor Corp., Mazda Motor of America expected take pay the network about $1.5 million in $104 million, in and Mitsubishi Motors Corp. amount as last year, exchange for distribution of at least 26 and cable Largely as a result of those multiyear various deals with over -the -air Sunday afternoon A number of major deals, NBC Sports President Dick Eber- TV and local radio. games. The deal allows ABC to televise up for renewal sol has said that the NBA contract has local contracts will not be games while avoiding the high costs to Ken Haines, already made money and will continue until 1996, according usually associated with in -house produc- to make money over the course of the executive vice president, tion. four -year contract. and Entertainment. "Using the mere scale of efficiency, TV develop- Going into the second year of the con- In other significant NBA we're able to negotiate production ar- earlier tract, one NBC Sports insider said unit ments, a federal judge in Chicago rangements cheaper than an organization in this year knocked down efforts by the pricing for a 30- second spot the up- producing 30 games a year," said Ray - to 20 the number of coming season is holding at about last association to limit com's Ken Haines. "There's an econo- year's level. According to information games that can be aired by a supersta- my of scale." WON -Tv, which from Arbitron's Broadcast Advertisers tion. Tribune -owned Some executives at the major NCAA increase Reports (BAR), spots last year averaged won the case, will this season conferences have expressed concern that number Bulls telecasts from 25 to $44,400 in the fourth quarter of 1990 the of the tough economy is resulting in a de- and $55,000 in the first quarter of 1991. 30 regular- season games. clining number of national network Unit prices for the championship series broadcasts for college College basketball basketball. NBC were going for an estimated $225,000, will present six games this season, up while 30- second spots for the 1991 NBA As with most sports properties on televi- from four last year but down from 20 All -Star game went for about $140,000. sion these days, college basketball is games during the 1989-90 season; CBS Ratings for the NBA on NBC have so learning to adjust to tough economic will drop three regular season games far been a mixed bag (see chart, p.38). times. Sales are moving at a slower pace previously covered on a regional basis, While the 1991 NBA finals were up than they have in the past; fewer games and ABC Sports will present its 26 -game almost 30% the the over previous year, are making their way to the national schedule in 11 broadcast windows on a network saw a 10% drop in regular sea- broadcast schedules, and network sports predominantly regional basis. son ratings and an 8% decline in playoff divisions are looking for ways to make "It is a concern, but at this point I'm numbers. production of the games more afford- not sure what can be done about it," NBC will add two regular season able. said Jim Haney, commissioner of the NBA games to its schedule this year, The most obvious cost -saving move . "The advertising bringing the network's total to 24. by a network this season will be a new dollars are becoming increasingly diffi-

4.d.sttg Oct 7 111l1 aato1a 37 NBA AND NCAA RATINGS TRENDS, 1986.1991

10 9.5 12 8,8. 87 191990 1991 1 81 10 8- 9.2 9.5 6.8 1990 1990 8.3

J45.4 1989 1989 4. 1988; 4.6 1988 3.8 .5 3.7 3.1 3.0

I NBA REGULAR SEASON NBA POST SEASON NCAA REGULAR SEASON NCAA POST SEASON

Source: OozeII TV Sports Overview Sept 1991 cult to get. I'd like to think it's going to respectively. time start for the season opener. ESPN's come back, but there's so much sports Raycom, which will be handling the coverage, which runs through March, on television that you really need some- scheduling, marketing and production of will feature 118 teams prior to the cham- thing special to make it stand out." all college basketball games on ABC, pionship, the most ever for the cable The networks are likely to air more will be involved in the production or sale network. At least 30 of the 32 final college basketball as the 1997 expiration of more than 350 games representing six teams in last year's NCAA tournament date nears on CBS's NCAA Tournament major conferences: ACC, Big Eight, Big will be featured. package, said Mark Womack, executive Ten, Metro, Pac -10 and Southwest Con- Among the biggest shifts in the ESPN associate commissioner, Southeastern ference. schedule will be moving Big Ten games Conference. The networks will likely do Among those conferences, the ACC from Mondays at 9:30 p.m. ET to Tues- so in order to win favor with the NCAA, will this season enter the first of a six - days at 7:30 p.m., allowing for more he explained. year deal allowing Raycom to handle all appearances by the conference's Mid- CBS Sports will be entering the sec- clearances on its games. Raycom last western teams. ESPN's Monday night ond of its seven -year, $1-billion deal to season handled only regional distribu- triple- header, Big Monday, will now be- carry the NCAA Tournament package, tion of the ACC games, while the league gin with the Big East at 7:30, followed spending an average of $ I43 million this itself had ironed out a one -year $1.9- by the Big Eight at 9:30 and, in most season in rights to the games. The 65- million network deal with CBS. cases, wrapping up with a Big West hour slate of games last year saw a drop Haines said regional sales for the up- game. in average tournament and champion- coming season have been steady at Ray - The renegotiated ship game ratings compared with 1990- com, which covers about 75% of the an existing six -year deal with ESPN last 91 (see chart), but CBS Sports President United States through regional deals. spring to allow for the shift from Mon- Neal Pilson said the coverage neverthe- "When advertisers have to cut, they days to the earlier Tuesday time slot. less made a small profit in its debut tend to cut the national product rather Under the terms of the new agreement, outing. than the regional product," according to the conference will be seen on ESPN at In other CBS Sports developments Haines. least through the 1996 -97 season. this year, the network will be entering Sales have not yet taken off at ESPN Following the Big Ten on Tuesday the first of a four -year deal with the Big on its extensive college basketball nights on ESPN will be the Southeastern Ten. The network has agreed to pay schedule, but executives at the cable net- Conference at 9:30 p.m. Wednesday approximately $4.7 million per season work have learned not to panic. nights on the cable network will contin- for 20 annual team appearances by the "It seems to me the pace of sales is ue to feature Big East and Atlantic Coast league, which was previously featured three to four weeks behind the tradition- Conference doubleheaders, while Thurs- on ABC. With the completion of the al pattern," said ESPN's Jack Bonanni, days will present a double- header select- deal, CBS now holds exclusive rights to senior vice president, advertising sales. ed from a number of different confer- the network broadcasts of both the Big "It has taught me a new kind of pa- ences, including the Pac 10 and the new East and Big Ten games. tience." Great Midwest Conference. CBS will present 29 national Saturday ESPN is guaranteeing average ratings In other college basketball coverage, and Sunday afternoon broadcasts featur- of 1.6 for its fourth-quarter games and SportsChannel America, which reaches ing 24 different teams from five confer- 2.0 for the early 1992 match -ups. Bon - a total 11 million subscribers nationally ences. The network's 11th consecutive anni said although sales might take a through its various regional networks, season of NCAA regular- season Divi- little longer than they once did, he did will deliver almost 140 games represent- sion I basketball begins Dec. 7 at 3:45 not anticipate any price- cutting on ing mostly independent schools. Prime p.m. ET with Kentucky at and ESPN's 200 -plus game schedule. Network, through its 15 affiliated re- concludes with coverage of the women's ESPN's 1991 -92 schedule begins on gional networks, will deliver an as -yet- and men's NCAA Division I Basketball Nov. 15 with the Indiana -UCLA Tip - undetermined schedule of games to a Championship games on April 5 and 6, Off Classic, which will be the first prime portion of its 23 million subscribers. -n

Broadcasting Oct 7 1991 r

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INTERNATIONAL TELEVISION: A FLATTER WORLD? Cross -currents, including recession, pay TV and UK franchise announcements, shape volume and flow of programing; future of U.S. programing also a question

One thing executives can agree on against their [outside programing] quota executive of Granada Television Interna- is that the past few years of dis- limit. Sweden and Holland have also tional: "In Europe, in particular, the tributing programing internation- been active." Several executives also market is tough. The French government ally have been excellent. Whether such cited Asia as an area of recent growth. had to bail out Antenne 2 and FR 3. growth has temporarily topped out is Asian in particular is Spain's RTV had a loss, and Italian less clear. In particular, the future de- growing, said Jeffrey Reiss, whose broadcasters are in difficulty because mand for U.S.- originated product is a Reiss Media Entertainment Corp. is a new Italian restrictions limit the amount subject of debate. joint partner in the company programing of air time to be sold. The new commer- Since no one tallies the actual expen- WowWow, the Japanese pay -TV start- cial network in Ireland is warning there ditures, evidence of change in the mar- up: "We are seeing activities in the won't be enough advertising money if ketplace tends to be anecdotal, compa- Asian Pacific rim, from Korea to Aus- the public channel continues to sell air ny- specific or circumstantial. Of the tralia. Almost none of these countries time. There is a cash crunch every- latter, those who suggest demand for now have much pay, and yet broadcast- where." programing is a flat note that the surge ing is modest." These same executives who acknowl- of broadcast outlet sign -ons has mostly Jeffrey-Schlesinger, senior vice presi- edge the changed scenery don't neces- passed. Thus, they say, the initial surge dent of Warner Bros. International Tele- sarily complain about their own compa- in demand has largely subsided in those vision Distribution, said that there is a nies' performance. More than once it countries that collectively account for general international trend of "layering was said that good product (presumably roughly three -quarters of worldwide pro- of the media," with broadcast systems theirs) would continue to sell but that gram spending: Canada, France, Italy, being now supplemented by pay TV, poorer product will not. Wallace, Germany, Spain, Japan and the United pay per view, basic cable networks and MCA's Davis and others also say that Kingdom. direct satellite broadcasting. This next despite the "cash crunch," it is a rarity Said Colin Davis, president, MCA phase, at least on the pay side, would that international customers actually TV International: "I think it is a fact of favor those program distributors that cannot pay their bills. life, the end of the introduction of major have film libraries. A recent report by The idea that the current difficulties new channels. The last major market is Coopers & Lybrand said that as a genre, among some international broadcasters Spain; there are no major new markets films outperform all other television fare are necessarily bad is challenged by left. And now we have quotas coming in in Europe except sports. As expected, Worldvision Enterprises Executive Vice Europe." the addition of pay TV windows will President Bert Cohen, who said the re- Ironically, one country where deregu- delay the sale of film packages to terres- cession at the same time helps program lation is still in process, the United trial broadcasters for at least half a year, distributors: "It's a little too early to say Kingdom, has been depressing the pro- said Bruce Gordon, president, Interna- what things will look like for our year gram marketplace, at least as of MIP- tional Television Division, Paramount ending July 1992. But a recessionary COM. That is because the British gov- Pictures. period helps catalogue sales. There ernment is not expected to award the Events of the past year have seen sud- tends to be more bought -in programs ITV franchises until at least Oct. 15. den broadcast markets opening up in than self-produced programs." Bruce Johansen, vice president, West Eastern Europe and the Soviet Union. Again, not everyone agrees that U.S. - Coast programing and international Unfortunately, those countries are also produced programs will lose much sales, Multimedia Entertainment, de- short on foreign exchange to buy pro- ground to locally produced shows; Larry scribed the impact of waiting on the UK: graming, so program distributors are Gershman, chairman and chief executive "The UK is in some respects a model looking primarily at bartering the pro- officer of World International Network, for those countries where the nongov- graming for advertising spots. said the likely trend is stronger not for ernment experience is just beginning. Many executives also say general eco- shows produced in- house, but for co- Thus, those countries are now tied into a nomic conditions have not encouraged productions: "For one thing, foreign paralysis, and the current situation has program buying activity. Recessions companies will have to produce by the put a damper on British co- production have caught up with most European standard measured out of Hollywood, and co- financing as well." countries, and although some, such as because the audience at home wants a Not all countries and their broadcast- France and Italy, already appear on the measure of excellence. Also doing a co- ers are on hold or digesting prior way to economic recovery, sluggishness production will help lay off some of growth. Mark Beilby, the London -based still prevails in the United Kingdom, their costs. They all want to get into media analyst for S.G. Warburg, said: while Japan and Korea may be just be- America, and, with few exceptions, the "German stations in particular are jock- ginning the downward side of the eco- only way they can do that is to get in eying for market share and bumping up nomic cycle. Said Vivien Wallace, chief with co- productions. -

42 International Broadcasting Oct 7 1991 THE GOOD NEWS ABOUT INTERNATIONAL SATELLITE TRANSMISSIONS

time Satellite BrightStar opens new links to Europe Sells BYG[RA'_t! NALRE. broker I the Aen_American sateate camr r with English trots, has set itself up to be ome convenience maps broadcasting link to Europe. The I -_ key was moving m Intelsat's 331.5 degree East e Nt< n1 , Wmne- cs,sh switching the Washingtm Direct International Tenpin air, as L. to arupldsL. Europe hub. BrightStar w.'- There moves gave he company. Ike service eases ty. VisNews in the UK. bleö. which la .,Nil. home dish transmissions lidos, Laid' Brightstar Y W.` Expands " .. Bd Links 4no al Links Japan vid : BrightStar EW YORK satellite link has - Brightstar Brightsfar Adds Transponder 1 "°° A new transatlantic Communications, a, }:; BrightStar to allow Ltd. been established by °t;i hier signed networks agreements with l+K.m,r..,.., Japan's six major television haet Hughes Communications and For Trans -Atlantic Service to receive television news programs U.S. Electrodynamics that NEW YORK International TY program carrier from Europe. costi II increase - Bright- s°n'' pro- the satellite star Communications Ltd. recently announced the addi- The link transmits the European A time for the firm's commlusi- lion of a third transponder on its west -toast from Great Britain to the and trans-Atlantic graming cation services in and out of satellite system, enabling it to offer 1s carried to the TYRO service to Eu- United States, where it North America, the company rope networks by the Japanese international Wet announced. net- Itrighlslar said it would lease a transponder time satellite ystem. Previously, the dal full on via an Under the agreement with Intelsat's 3315 deg E. satellite with a C'band uplink from works had to use another system Nit North America it -- ea....- ..m.... satellite. Hughes, BrightStar is grant- and Ku-band dowlinking in Europe. The

BrightStar made headlines this year BrightStar has it all -the uplinks, downlinks, by making international satellite television transponders, teleports and transportables necessary transmissions easier than ever before. to handle any transmission from start to finish. Plus standards conversion, B -MAC encryption, The big news is that BrightStar now provides the and your choice of single -channel, multi- channel or most complete one -stop service available for all your digitally encoded audio. international transmissions. That's why the world's major broadcasters and We've added KU -band European delivery to our producers count on BrightStar for their interna- direct two -way transatlantic path. We've expanded our tional transmissions of news, sports, entertain- links between North America and the Pacific Rim. ment and business television programming. We've made international satellite feeds simpler So should you. and more cost -effective. Call today for our free brochure.

NEW YORK: Rockefeller Center, LONDON: Visnews House 630 Fifth Avenue, New York, NY 10111 BRIqTh STAR Cumberland Ave., London NW10 7EH Sales: (212) 582 -8578 Sales: 44 -81- 453 -4185 Booking: (703) 246 -5598 The leading international satellite carrier of television programming. Booking: 44- 81- 965-6511 STATION HITS NO. 1 WITH URBAN, CHR BLEND Washington's WPGC -FM tops both Birch and Arbitron with eclectic format, audiences

In the nation's capitol, a station forg- ton, and therefore he ignores the record ing a new format out of Contempo- charts and the music other stations are rary Hits Radio and Urban has playing. staked new ground in ratings as well. "We are not a jukebox," Hill contin- WPGC -FM, after four years of steady ued. "Our programing strictly is the re- post- format -change growth, is today sit- sult of our research in this individual ting squarely atop both the Arbitron and market, and as music evolves, so do we. Birch ratings. That both ratings services It's more than a format; it's a theory." agree on the top station in a market is That theory carries over to a conscien- notable enough, but the margin by tious avoidance of such positioning im- which WPGC -FM has pulled away from agery as "Power Zoo" or "Magic Pig." the pack is even more surprising. "Our image is wPGC 95, 18 songs in a Four years ago, wPGC -FM (under for- row," Hill said. "We are what comes mer call letters WCLY(FM) in Washing- out of the speakers, and we capitalize on ton, D.C.) was "a sleepy little adult - word of mouth. Because we are a cut- contemporary station, hovering around ting -edge new station, peo- ilth in the 25 -54 demos," according to ple naturally are going to talk about a general manager Benjamin Hill. Today station that has this kind of excitement." that former also -ran station is number This talk, plus a distinct lack of head- one, garnering a 13.4/12 -plus rating in to -head competition, has precluded Hill the Birch summer survey, a winning fin- from using television or outdoor adver- ish among adults 18 -34 and 18-49 and a tising. "At this point the station is per- place in the top five for the coveted 25- ceived as new, exciting, hot and hip, 54 demo. Such ratings success is un- and every day people are discovering us heard of for an Urban- leaning CHR sta- without TV or billboards," he observed. tion that also placed first with teens and Where many Urban -leaning CHR's are that avoids most television, outdoor and WPGC -FM's "Party Panda" mascot enter- relying on artist depth, wPGC remains other mass -media marketing strategies. tains President Bush's granddaughter at heavily hit -oriented. "We play singles Hill, whose background is in pro- the National Zoo. and repeat them in appropriate rotation, graming, came to wPGC as program di- of those years on a four -book average," depending on how big the records are," rector from owner Cook Inlet's Houston Hill said. "The market was right, the Hill explained. "We don't go for depth station KFMK(FM) in January 1987. Three format was right and the package and and image and smoothness and all those months later he was named general man- presentation were right." things an Urban station might go for." ager and effected a massive format So right, in fact, that it took the mar- Hill said he feels no obligation to change based on basic demographic re- ket by surprise. "Our initial design was break records in the market, but "as the search and music testing throughout the to shake out 60% black, 40% white, top hit -oriented station in the market, market. "We saw a big hole for a true versus the typical Urban station that is we're going to break more records than contemporary crossover station," he re- 90% black and the CHR that is 90% anyone else." Still, complaints of tight calls. "Washington had several CHR white," Hill said. "Currently we're 60- rotation and repetition continually dog stations that had a 90% white core audi- 70% black cume and average quarter wpGc, objections that Hill quickly dis- ence, and several Urban stations that hour, and the rest is white." misses. "Over the years it's been proven were predominantly black." Hill said In an industry dependent on labels, again and again that the station that the ethnic composition of the D.C. mar- WPGC -FM's programing defies typical plays the hits will annihilate the compe- ket was such that he felt a station could format description. "We share a lot of tition," he said. build a strong following with a mix of listeners with CHR, Urban and AC sta- Heavy dayparting also plays into "predominantly black music and a hit - tions," Hill observed. "We generally wIoc's programing, which features a oriented presentation that would appeal don't define the station in terms of color, strong lineup of teen -oriented "cutting to both black and white listeners." and labels aren't very appropriate be- edge" music in the afternoons and eve- On Memorial Day 1987, Hill changed cause we kind of invented a new station nings, and more mass -appeal music and format and reclaimed the abandoned and format. The majority of the industry personalities in morning drive. "People wpoc heritage call letters. Since then the calls us CHR -leaning Dance -Urban, and listen to a morning show on a station station has grown steadily, a testament the trades classify us as a CHR station." they would never think of listening to to Hill's market perception as well as to Hill said that his original game plan was outside of morning drive, because they his commitment to the station's untested to develop a format that relied on play- just like the personalities," Hill ex- strategy. "The station has been up each ing the most popular hits for Washing- plained. "In morning drive we're com-

41BdM Broadcasting Oct 7 1991 The Total Sports Image for Your Radio Station.

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AM RESCUE PLAN RILES MINORITY BROADCASTERS NABOB, AHORA consider objection to `members only' restriction in expanded band; some current operators say the problem is lack of power, not interference

The FCC's adoption two weeks ago that decision is drawing most of the heat tee Chairman Edward Markey (D- of a multifaceted interference -re- from minority broadcasters. Mass.). "FCC has raised interference- duction plan (BROADCASTING, "We are definitely looking at ways to free radio above all other values, Sept. 30) designed to rescue AM radio stop it, to stay the commission's deci- including diversity," said Markey aide has unleashed a barrage of criticism, sions," said Pluria Marshall, chairman Larry Irving. "Diversity of ownership most of it from minority broadcasters of the National Black Media . seems not to be of any importance to who object to the incumbents -only re- "There is no question that some portion them at all." striction in the expanded ban. of this new opportunity should be re- Commissioner James Quello had Two associations representing minor- served for minorities." come close to providing the necessary ity broadcasters, the National Associa- Marshall believes the new action dis- vote for adoption of the 10% plan, but in tion of Black Owned Broadcasters (NA- regards efforts made to date by broad- the end sided with Commissioner Sher- BOB) and the American Hispanic casters and regulators to encourage di- rie Marshall and Chairman Alfred Sikes Owned Radio Association (AHORA), versity in ownership and programing. in reserving the entire band for migra- are looking to band together and, per- "It is very insensitive," he said. "How tion. Given today's tough economic cli- haps, file a request for reconsideration. the hell are we ever going to catch up if mate, awarding channels of the expand- The action has the support of many they don't level the playing field ?" ed band to new entrants would be like broadcasters, but few see it as a final Reaction from Maria Helen Barro, "giving them nothing but a license to solution to the oldest broadcast medi- president of the newly formed AHORA, lose money," Quello said. um's problems. echoed that of Marshall. "I'm particu- Barro agrees that Quello's point is The central element of the FCC plan larly concerned about the exclusion of valid, but only in the short term, she is a set -aside of the newly available ex- women and minority applicants," Barro said. "When things improve," Barro panded band (1605 -1705 khz) for cur- said, "and, in conjunction with NA- added, "we would like to have a certain rent broadcasters willing to migrate BOB, we are reviewing the possibility number of allocations set aside for wom- there from their current channels in the of filing a request for reconsideration." en and minorities. We are very disap- existing band. A provision to set aside The proposal is also drawing fire from pointed." 10% of the space for new entrants was Capitol Hill. Leading the charge is Migrating from one part of the band to voted down by the commissioners, and House Telecommunications Subcommit- another could also be a sticking point for some broadcasters, particularly those who see lack of power, not interference, as the major problem in the band. "In- terference is not too much of a prob- lem.... AM still does very well in the Midwest," said Dean Sorenson of Sor- enson Broadcasting. Broadcasters iNE WORKPLACE searching for the right answer to AM's problems, he said, need to ask them- FREE public service radio feature series selves if they would give up 980 khz to move to 1700 khz. "I wouldn't want to from the U.S. Department of Labor take that chance," he said, "because Thirty-six one -minute feature shows on fascinating, often little- known, you can take an FM from zero and build vitally important information on the world of work. Undated, not perishable; it up, but taking an AM from nothing to log them as PSA's, strip them in your information block, or concentrate something is almost impossible." them in drivetime. Three flights of 12; first flight mails on October 18. Vernon H. Baker heads the Baker with 11 AM's. He Clip this ad and FAX IT, with your call letters and address, to Family Stations, views the current action by the FCC with 202- 523 -4788 some skepticism. "The listener doesn't

46 Radio Broadcasting Oct 7 199 care about interference," he said, "they just want to be able to hear the station." RIDING GAIN Baker believes the FCC should find ways to help existing stations increase their power output, and said that moving COME BACK, SHANE case studies illustrate how to develop stations up the band or encouraging a mission statement, understand some to go dark is not the answer. "The Houston -based radio consultant listener awareness, identify migration of stations up the band is just Ed Shane has published a new how - perceptual filters, use like asking Virginia sheep to migrate to to programing and marketing text visualization in the control room and the North Pole," Baker said. "I don't titled "Cutting Through: Strategies maximize a listener database. think anyone is going to pay anyone to and Tactics for Radio." Through go off the air -that is ludicrous. Most an examination of changing WORLD AIRWAYS AM's can barely survive, let alone buy demographics, changing listener anyone out." tastes and changing values, the book WXPN(FM) Philadelphia's two-hour But for every broadcaster quick to is designed to assist radio morning alternative music program point out perceived weaknesses in the broadcasters make their stations stand World Cafe will debut nationwide plan is a broadcaster happy to see the out in their markets by "riding Oct. 14 on U.S. public radio stations. FCC taking action to shore up the band. today's trends." The book begins by Delivered via satellite through Anna Mae Sokusky, head of the CBS defining and setting a strategy, American Public Radio, the program AM station group, thinks the move by then applies specific research and features a blend of contemporary the FCC is a positive one. "CBS filed programing tactics. Additionally, adult, acoustic rock, singer- with the FCC in favor of this sort of action," she said. "Our position is that anything to save the AM band and re- ARBITRON -BIRCH JOINT VENTURE JUST' RUMOR' lieve congestion is definitely worth looking at -and this seems to be Just a groundless rumor." That's how Ken Wollenberg, Arbitron executive that." -LC vice president for sales and marketing, termed persistent stories that Arbi- tron and Birch/Scarborough have considered working together to produce a ratings package that somehow would incorporate the strengths of both radio ratings firms. "Someone made a remark during a panel discussion at a Burkhart- Abrams ABC, SOUNDSCAN seminar preceding the NAB radio convention in San Francisco last month," Wollenberg explained. "I don't know who said it, or exactly what was said, but I can tell you that neither Birch nor Arbitron is considering doing anything SIGN DEAL FOR together. We do things in different ways, and we both believe in our method- ologies deeply. Arbitron has almost 30 years of experience behind the diary DISTRIBUTION and quite a few industry studies that confirm the diary's value in precision in measuring radio. So I can't imagine doing anything else." Birch President Bill Livek, through a company spokesperson, concurred ABC Radio Networks has entered with Wollenberg. Said the spokesperson: "This is just a rumor that got started into a long -term agreement with in San Francisco and was perpetuated at the convention, but it is just a SoundScan for exclusive radio rumor." distribution rights to SoundScan's com- In an unrelated matter, Wollenberg told BROADCASTING that, with the puterized point -of-sale record data. Ef- demise of the three -book survey concept defeated by industry vote last fective Oct. 10, ABC will begin distrib- summer (BROADCASTING, Aug. 12), the Arbitron Advisory Council at its uting, to affiliate and non -affiliate December meeting will consider several new options for improving survey stations, local computerized record sales sample size. Wollenberg would not elaborate on what those options might information, compiled by SoundScan by entail. analyzing uniform price code data at some 7,500 U.S. retail record outlets. The data will be fed to affiliate stations via satellite over the ABC Data system, yr rr+ PAUL W SMITH and will also be made available to non- ABC Radio Network affiliates and to non -Data capable affiliates through a subscription fax newsletter. Satellite Convenient... SoundScan's computerized point -of- Satcom C5, Transponder 23 sales monitoring system provides local Two Hours Every sales information to the record industry, Weekend... and also is used in compiling national With Flexible Clearance Times record charts. The system currently Numerous Local Sales scans 50% of all U.S. prerecorded music Opportunities for Affiliates sales, tracking more than five million Strictly Barter with units a week. ABC plans to distribute this sales information for the 50 top - Generous Supply of Local Avails selling singles and albums to stations in FOR MORE INFORMATION CALL the top 99 markets. (2 15) 896 -2828

Broadcasting Oct 7 1991 Radio 47 songwriter, R &B, instrumental individual markets. The reports WELL DONE and worldwide music. World Cafe, will also compare group stations' hosted by David Dye, will include contributions to total group The City Radio such core artists as Elvis Costello, revenue. Council has been awarded the Radio Shawn Colvin, Paul Simon, Vinx, Advertising Bureau's Partnership the Neville Brothers and Youssou IN BUSINESS Award for its campaign to increase N'Dour. The program originally radio revenues in a newspaper- was funded through a National Radio Ellen Silver, former executive dominated market. According to the Program Production Fund grant vice president, Narwood Productions council, the Daily Oklahoman from the Corporation for Public Inc., New York, has opened Four was receiving 78% of its market's ad Broadcasting and went into on -air Star Media, a full -service radio dollars when the paper began development at WXPN(FM) last fall. programing and audio/video attacking the effectiveness of radio production and marketing company. with an ad series last December. Based in York, the company HIBERNATION New The pro -radio campaign developed will offer radio programing by Jeffery-Scott Advertising and Due to poor health, radio development and distribution; launched by the council earlier this researcher and programing consultant audio and video production; public year has earned more than Jhan Hiber has closed the doors on service campaigns; music and $700,000 of radio revenue from his consultancy and entered into a technical consultation, and celebrity former newspaper advertisers. period of "hibernation" until and talent booking. Radio Council President Wayne medical researchers find a cure for Walker believes the changes are the chronic fatigue syndrome. Hiber SPORTING PROPOSITION result of local broadcasters changing currently resides in Carmel, Calif. their approach to marketing radio. Scott T. Meier has formed SRC "We are very careful never to attack Inc., a consultancy specializing in the credibility of newspaper NEW GROUP REPORTS sports radio concepts, programing advertising the way they did with Miller, Kaplan, Arase & Co. of and sales consulting. Meier, who put radio. We think that we've been North Hollywood, Calif., is all -sports WFAN(AM) New York on very successful in sowing the seeds of introducing monthly "Groupwide the air, and served as vice president doubt in advertisers' minds about Market Revenue Reports," three - and general manager of the station newspaper-enough to get them to cut page compilations of data on for four years, will be based in back on their newspaper group revenue performance in Mamaroneck, N.Y. spending."

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48 Radio Broadcasting Oct 7 1991 AUCTION BANKRUPTCY COURT BANKRUPTCY SALE SOUTHERN DISTRICT OF NEW YORK RE: MIZLOU COMMUNICATIONS COMPANY, INC. d/b /a SNN - SPORTS NETWORK NEWS CASE NO. 90-B -14286 (BRL) JACKSON HECHT ASSOCIATES,INC., Auctioneers SALE DATE: WEDNESDAY, OCTOBER 23, 1991 AT 10:30 A.M. LOCATION: 450 RARITAN CENTER PARKWAY, EDISON, N. J. (DIRECTIONS: TAKE NEW JERSEY TURNPIKE SOUTH TO EXIT 10, PAY TOLL; BEAR RIGHT TO RARITAN CENTER SIGN (FIRST RIGHT IS A JUG-HANDLE -GO IMO II). TURNS INTO RARITAN CENTER PARKWAY. TAKE IT STRAIGHT TO COLUMBUS CIRCLE, MAKE A LEFT TO 450.) HIGH END TELEVISION BROADCAST FACILITY (Less Than A Year Old)

ODETICS TCS 2000A BETA CART SYSTEM STEREO PLAYBACK /RECORD CART DECK, CB -102 REMOTE CON- W /(2) BVW 70 STUDIO RECORDER /PLAYERS & (3) BVW 60 STUDIO TROLLER, MX5058 -II 1/4" REEL TO REEL RECORDER/PLAYER, RTS PLAYERS, DUAL AST COMPUTER CONTROLLERS. 927 REFERENCE TONE GENERATOR W /POWER SUPPLY, TASCAM '22BMII STEREO CASSETTE RECORDER /PLAYER, [(6) GENTNER DIGI- BASYS NEWSROOM COMPUTER SYSTEM TAL TELEPHONE HYBRIDS (ï], COMREX PTLX TRANSMITTER, 2XR 2 W /DUAL DEC MICRO VAX 3100 C.P.U., (40) DEC VT -320 & 220 TER- LINE DECODER, RTLX DECODER, VEGA Q PLUS (32) 3 /STATION MINALS, GENICOM 4410 SCRIPT PRINTER, TI-880 & 855 SCRIPT & WIRELESS INTERCOM SYSTEMS.

UTILITY PRINTERS, LISTEC A-5000 B TELEPROMPTER, (4) MICRO - COM AX2400 MODEMS. VIDEO EQUIPMENT TEKTRONIX 1780R NTSC MEASUREMENT SET, 1910 VITS GENERA- (2) CHYRON SUPERSCRIBE CHARACTER GENERATORS TOR, (9) 1710B WAVEFORM BURST PHASE MONITORS, (6) 1720 LOADED W /(2) FONT MEMORY EXPANSIONS TO 2MB, ADVANCE VECTORSCOPES, (5) 1730 WAVEFORM MONITORS, 1740 & 1750 FONT CREATE UTILITY PACKAGE, DYNAMIC READ EFFECTS, INTELLI- WAVEFORM/VECTORSCOPES, (28) NC TMR -140 14" COLOR MONI- GENT INTERFACE SOFTWARE, LOGO COMPOSE W /DIGITIZING TORS W /FEC RACKMOUNTS, (4) ELECTROHOME EVH- 151915" B/W TABLET, (2) PREVIEW CHANNELS, (2) NETWORKING OPTIONS, COL- MONITORS W /RACKMOUNTS, (6) MITSUBISHI CS2611R 26" COLOR OR VIDEO CAPTION OPTION (*SEE NOTE BELOW). MONITOR /RECEIVERS (NEW), (19) KV13 TR20/24 13" COL- OR MON. /RECEIVERS, (19) PANASONIC WV-52038 TRIPLE 5" B/W SATELLITE DOWNLINK EQUIPMENT MONITORS, IKEGAMI TM14-16R 14" COLOR MON., FOR -A CCS4360 CONSISTING OF (6) PARACLIPSE 3.8 METER MESH SATELLITE COLOR CORRECTOR, MITSUBISHI HSU52 VHS VCR, (4) SONY SLS- RECEIVERS, (6) PARACUPSE ANTENNA 4" DISH MOUNTING POLES, 600 BETA VCRS, SONY U -MATIC VP -5000 3/4" PLAYERS, (2) VO- (6) UNIDEN POLAROTOR CONTROLLERS, (6) BAIRD PL -2 TEMP. 5800 3/4" RECORDER /PLAYERS, VO -5850 RECORDER/PLAYER, (2) ANTENNA MOUNTS, (6) DUAL TONE FEED HORN & COVERS, (6) LNB BVU-800 RECORDER/PLAYERS, RM-440 EDITING CONTROL UNIT, (2) 1.5 DEGREE Ku BANDS, (6) LNB 50 DEGREE C- BANDS, (6) HOUS- MULTIPLE IF-500 INTERFACE BOXES, GARDNER EUMINATOR 4000 TON TRACKER MOTOR DRIVE ASSEMBLY ARMS, (6) UNIDEN PROG. BULK TAPE ERASER, GRASS VALLEY CUT20 COMPONENT TRAY MEMORY CONTROLLERS, STANDARD AGILE 32 C/K SATELLITE W /CV24N ENCODER, CV25N DECODER, CV95N SYNCH GENERA- RECEIVER (C & Ku), (9) STANDARD OMNI MT80 SATELLITE TOR. RECEIVERS (C & Ku), (10) VIDEOCIPHER II PROFESSIONAL DECODERS, (4) VIDEOCIPHER IB PROFESSIONAL DECODERS MISCELLANEOUS EQUIPMENT (HUGHES MODELS). [(44) GKM FRT80-30 -22 BT EQUIPMENT RACKS, (17) GKM FRT 87- 24-22-BT 87" EQUIPMENT RACKS, DSI CUSTOM CONSOLE FOR ABEKAS A -53D VIDEO EFFECTS SYSTEM GV300 SWITCHER, TD, DIRECTOR, PRODUCER & ASST. DIRECTOR W/THE FOLLOWING ACCESSORIES: (2) WARP BOARDS, COMBINER, POSITIONS, OSI EXECUTIVE PRODUCER CONSOLE (ï], CUSTOMIZED BIG CONTROL PANEL, SMALL CONTROL PANEL, KEY CHANNEL KEY NEWSROOM SET, SOUNDPROOFING, APPROX. 4000 SQ. FT. COM- CHANNEL ACCESSORY, TWO CHANNEL DIGITAL VIDEO PANEL A-53 PUTER FLOORING W /18 "x18" CARPETED TILES, (2) NOVATEL HAND- FLOPPY DISK DRIVE ('). HELD CELLULAR PHONES, THOUSANDS OF BETA VIDEO CASSETTES, MANY AUDIO CARTS 3/4" & VHS TAPES, ETC. LEITCH MASTER CLOCK SYSTEM CSD-5300 W /(4) DTD 5200, DAC 5012, (3) UDC -512 (')" VERY FINE OFFICE EQUIPMENT (6) LEITCH DFS-3000N FRAME SYNCHRONIZERS WOOD & METAL EXECUTIVE, S.P., D.P., & MODULAR DESKS, CRE- W /3000RP REMOTE CONTROLS ('). DENZAS, BOOKCASES, GLASS -TOP COFFEE & END TABLES, DINING ROOM TABLE W /LEAVES, TYPETABLES, CHINA CABINETS, WALL McCURDY RADIO INDUSTRIES INTERCOM SYSTEM UNITS, LEATHER & UPHOLSTERED SOFAS, ARM CHAIRS, & SW /ARM CHAIRS, STENO CHAIRS, ETC., & DRAWER VERTICAL & LAT- M /N- CS9500 W /MAINFRAME, DUAL POWER SUPPLIES, CON- 2,3,4, 5 TROLLER CARD, (25) CROSSPOINT CARS, (29) IKE -950 INTERCOM ERAL FILE CABS., PRINTER & COMPUTER STANDS, DESK LAMPS, STATIONS, (8) IKE -940 INTERCOM EXPANSION PANELS('). PICTURES. ETC. COMPLETE STOREEL LIBRARY SYSTEM BUSINESS MACHINES (HOLDS APPROX. 16,000 BIG & SMALL BETA TAPES) (`). APPLE MACINTOSH SE PC, [(9) POWERFLEX 286 PCs (ï], IMPACT 88 PC, [(2) PANASONIC KX -P4450 LASER PRINTERS (')i, APPLE AUDIO EQUIPMENT IMAGEWRITER II PRINTER, [(6) PANASONIC KX -P1124 PRINTERS (i], YAMAHA PM 3000 -40 AUDIO MIXING CONSOLE 40x8 W/POWER (3) IBM SELECTRIC III CORR. TYPEWRITERS, ASST. CALCULATORS, SUPPLY, TRANSFORMERS, YAMAHA REV-5, REVERB, CARVER TX-12 CHECKWRITER, OFFICE SUNDRIES, XEROX TELECOPIER 7020 FAX AM /FM STEREO TUNER, (2) EVENTIDE PDA-60 AUDIO DELAY UNITS, MACHINE, [XEROX 5028 COPIER, TOSHIBA BD 9230 COPIER (ï], (2) OTARI CTM -10 STEREO PLAYBACK CART DECKS, CTM -10SR ETC. (') NOTE: This equipment is subject to litigation and may not be included in this sale.

INSPECTION: MONDAY, OCTOBER 21 & TUESDAY, OCTOBER 22 from 9 A"M. to 4 P.M. and from 9 A.M. MORNING OF THE SALE TERMS OF SALE: 25% DEPOSIT CASH OR CERTIFIED CHECK AUCTIONEER'S PHONE (212) 505-0880 FAX (212) 777 -0857 MEMBER OF NATIONAL AUCTIONEER'S ASSOCIATION, INC. CÂBLE

TCI TAKES ITS STORY TO THE PUBLIC Expanded public relations campaign will attempt to explain various aspects of business to subscribers and regulators

In an attempt to further educate its for programing, 88% of TCI subscribers credit for that," said Sparkman. By customers, as well as state and fed- were unaware TCI paid to carry cable breaking out the franchise fee, ICI and eral regulators, about what it does, networks. These subscribers said they its customers will save on sales tax on Tele- Communications Inc. last week un- thought either TC1 got the programing that fee, since a tax cannot be taxed, veiled a multifaceted campaign to tell its free, or that programers paid a fee to according to Sparkman. story. TCI. That, said Sparkman, "shook me As part of the plan, TCI also plans to The program includes a multimedia up.' continue its national ad campaign. information campaign, continuation of TCI now wants to address consumers' Building on three spots created this year national television advertising, delinea- "abysmal understanding of the facts of by Hal Riney & Partners that sought to tion of franchise fees on customer bills, the business," said Thomson. A key create a personality for TCI, the four and the sending of an annual report to all part of the plan will be to break out the spots for 1992 deal with more specific ICI subscribers, expected to number 10 franchise fee as a line item on TCI cus- aspects of the MSO. One ad, for exam- million by the end of 1992, according to tomers' bills starting in the spring of ple, highlights CNN's coverage of the TCI Senior Vice President Robert 1992. "We want to make them [sub- Gulf War and ends with the tag line: Thomson. scribers] aware, as much as we can, "TCI is one of the largest financial con- TCI Executive Vice President and where their dollar goes," said Thomson. tributors to CNN." One spot highlights Chief Operating Officer J.C. Sparkman ICI also wants to prevent a potential VISN, the religious network coordinated said the plan would cost "a couple of problem if local officials "take it wrong- by 27 different groups, and ends with million dollars," but TCI would make ly, and think we're trying to shift blame the statement: "The VISN network is up the cost if it cut down basic churn just for rate increases to them," said Thom- one of many channels TCI helped cre- 1%. TCI's churn average -and the in- son, so the MSO will make every effort ate." Another spot ends by humorously dustry's-is 27%-30%, according to to make sure the change is presented in a depicting how TCI spends "over $600 Sparkman, although it is down a bit this "neutral," not "hostile," manner to million just to make sure there's some- year because fewer people are moving city government. Thomson pointed out thing on that everyone wants to watch." due to the economy, he said. that other MSO's already break out fran- Another part of TCI's new communi- The main impetus for the plan, ac- chise fees on their bills. However, TCI cations plan begins in 1992, and ex- cording to TCI executives, was the re- does want to make clear to its customers plains a new facet of TCI's business- sults of a customer satisfaction survey that the cable industry as a whole pays rate structure, technical aspects, channel conducted by Talmey -Drake Research $800 million a year in franchise fees positioning, etc. -every month through and Strategy Inc. When asked who paid (TCI pays $150 million). "We get no print , bill stuffers, countertop dis- plays and video spots. Additionally, starting this fiscal year, all TCI subscrib- TURNER HOPES ANIMATION CHANNEL WILL COME TO LIFE ers will receive a newlycreated annual report Turder Broadcasting Systems Chairman Ted Turner confirmed last week that offering details of TCI and its future plans. TBS, now in negotiation to purchase the Hanna -Barbera library, is looking The plan is a supplement to to create a 24 -hour animation channel, assuming the acquisition is completed TCI's two-year-old Customer 1st (BROADCASTING, Aug. 12, Sept. 9). Turner is said to be offering Hanna - program, which encompasses 33 elements to im- Barbera's owner, Great American Communications, $250 million to $300 prove 11 million for the library. customer service, including the NCTA In a speech to cable operators at the Cable Television Administration and customer guidelines. To further improve customer service, Marketing Society conference in Atlantic City last week, Turner said TBS was ICI plans to further its research of cus- "taking a hard look with MSO's about whether or not they'd like us to do an tomer satisfaction, starting in December. animation channel." Although Turner was not specific about a launch date, Talmey -Drake, which has been perform- the current licensing status of much of the Hanna -Barbera product would ing surveys for TCI since 1988, now likely put off launch for several years. Much of the 7,000 half-hours of the will its every day, for Hanna -Barbera library are currently under license, but most of those contracts survey customers a total of 3,000 each week. Those results are up in about three years. The Hanna -Barbera library is about one -third of all will be available to TCI executives animation ever produced, and TBS already has a substantial animation library, weekly, division heads monthly and including MGM and Warner Bros. cartoons, giving it a total library few, if state managers quarterly, and local sys- any, competitors would be able to match. Turner said in a speech in New York tems will get an annual report card, late last month that the Hanna -Barbera acquisition would give TBS a larger based interviews with animation library than Disney, the current leader. on 300 subscrib- ers in their franchises. -SOM

Broadcasting Oct 7 1991 CABLE'S SEARCH FOR NEW REVENUE POSSIBILITIES Much of the focus at Atlantic Cable Show is on the economic and programing possibilities 150 channels will offer

Walking the exhibit floor and at- enue stream cable is examining. One the cordless telephone market, rather tending the panel sessions of benefit to operators is that digital audio than the telcos' existing franchises of the Atlantic Cable Show last takes up no video bandwidth, yet sub- wired and mobile cellular phones. De- week, one might have forgotten that the scribers who opt for it will pay an aver- spite poor quality, Americans have cable industry was in the television busi- age of $10 a month, said Krisberg of bought 54 million cordless phones, said ness. Talk centered on diversifying ca- Jerrold Communications, which owns Gillette. "This is a market we should go ble to create new revenue streams and to one of three digital audio services cur- after." But there also may be avenues to compete with existing businesses rang- rently in the market. With CD- quality work with telcos, particularly outside ing from the telephone companies to sound, and a multitude of commercial - their franchise areas, he added. home video to radio to print media. free formats, there "is no reason cable Interactivity, especially for non- enter- "The landscape is growing in terms can't do to broadcast radio what it did to tainment uses, is another buzzword of the amount and broadness of services broadcast TV," he said. growing louder in the cable business. it [cable] can provide," said Hal Kris - Cable is not content with expanding One company, InSight Telecast Inc., berg, president, Jerrold Communica- its revenue into traditional entertainment with backing from companies as diverse tions, one of the conference's speakers. vehicles. While many of these revenue as Viacom, PBS, Spelling Entertainment Although no one is quite sure how streams may not start flowing for several and Sumitomo, is creating an interactive cable will diversify to fill the promise of years, the cable industry is taking the electronic program guide that offers ev- 150 channels of programing, the indus- time now to see how deeply it can go erything from automatic VCR recording try is realizing that the most revenue - into diversification. One potentially to selecting programs by genre. Tech- enhancing ideas are the ones to be nur- profitable area is personal communica- nology experts continue to talk of ways tured. The conventional wisdom seems tions networks; one cable show speaker, to use interactivity for other functions, to be that cable will continue to offer Tom Gillette, senior partner, Media including information services, banking anywhere from 40 to 60 basic cable Management Services Inc., predicted and educational programs, as well as for channels, and then create subscription - PCN revenue will equal total cable reve- entertainment purposes. based superniche channels and devote nue by the end of the decade. Creating all these revenue streams upwards of 50 channels to pay per view. Gillette warned his audience that the does not merely mean finding ways to But not every programer's multiplex- telephone companies won't just "let us use technology, but their development ing effort will make economic sense. walk in and take their business away." now will help insure financing is avail- Given that it will cost $250 to $350 per He advocated that cable PCN's attack able to build the new technology. ß.r6 subscriber to create the infrastructure to offer 150 channels, John Sie, chairman of Encore, asked whether it will be pos- sible that 20 supemiche channels of Dis- PRIME /SPORTSCHANNEL MERGER covery or MTV will "rationalize the economics of compression." The industry anxiously awaits results TO SPELL END TO MSG AFFILIATION from the near-video and video- on -de- mand PPV tests soon to be conducted by MSG Network, an affiliate of I tribute Around the NFL, anchored by Time Warner in its Queens system and Prime Network, will end that former New York Giants coach Bill Par- by TCI, AT&T and U.S. West in some affiliation if and when Prime cells, which MSG is producing. The fu- of their systems. According to Encore's merges with SportsChannel America, ture of that program, as well as other Sie, those results will have a profound say sources close to the negotiations. possible ventures, would be in jeopardy effect on whether pay per view will fill a The Paramount -owned New York if MSG were no longer a Prime affiliate. sizable portion of the 150 channels, and sports network is said to be the party A merged Prime and SportsChannel whether it will bring in enough revenue ending the affiliation if the long- awaited America (with the tentative name of to warrant an entire fiber network to the merger occurs. The primary problem is America) would also lose home. that SportsChannel New York would some advantages. MSG, with 4.5 mil- According to Sie, who is working also be an affiliate, and MSG does not lion subscribers, is the largest regional with Encore's parent, ICI, to program want to share network programing with sports network in the country. The its PPV experiments, the video- on -de- SCNY. Although it is possible MSG and merged entity loses a large base in the mand will have pause and rewind fea- SCNY could split programing, that does New York ADI alone, where MSG has tures to offer as much of the equivalency not appear to have been acceptable, or three million homes, compared to of home video viewing as possible. Ulti- perhaps even offered, to MSG. SCNY's 800,000 (the SportsChannel af- mately, those tests will aim to show MSG currently takes about 20% of its filiate has a total of 1.5 million homes). cable whether it can truly chase after the programing from Prime, primarily col- If MSG opts out of an affiliation with $15- billion -a -year home video industry. lege football, tennis and auto racing. Prime Sports America, a potential conflict TCI is already beginning to do that with Apart from the programing it would also surfaces for Group W Sports Market- pay TV: starting in November, Encore need to replace, MSG would lose a dis- ing, which sells ad time and sponsorships will position itself as "America's First tribution outlet for its original program- for MSG outside of New York, but is also Electronic Home Video Club." ing. The network and Prime recently 10% owner of Prime's parent, Affiliated Digital audio is another potential rev- announced a deal to co- finance and dis- Regional Communications.

Broadcasting Oct 7 1991 Cobb SI CABLE LOOKS AT LIFE IN THE SLOW LANE Basic and pay declines contribute to sobering outlook for future

Cable's self-image has undergone promising new services," said Padden, do not foresee a return to the boom days some changes. The belief among who has helped get FoxNet, Fox's satel- of the mid- and late- 1980's. Drastic dif- cable executives that the industry lite service available to cable systems, ferences are appearing not only in oper- is recession -proof seems to have been up and running. ating cable's existing businesses, but in shattered, they say, by the reality of the Cable becomes especially vulnerable creating new ones, according to panelist bleakness of the national and television during economic and growth downturns Lee Masters, president and chief execu- economies. if it does not meet customer service tive officer, E! Entertainment Televi- The consensus among cable execu- goals, said Patrick, as a Consumer Re- sion. The cost of breaking even on a tives at the Cable Television Adminis- ports survey recently reminded the in- new basic cable network has doubled tration and Marketing Society one -day dustry (BROADCASTING, Aug. 26). If ca- from the days of MTV's launch invest- conference last week in Atlantic City ble is perceived as an expensive product ment of $50 million. Despite networks was that cable is not only subject to the compared to free broadcast, "at least such as Court TV, which reportedly will spending behavior of a recession, but our service must work," said Patrick. spend $60 million to break even, Mas- that cable is indeed a maturing industry, Despite the efforts cable makes to ad- ters maintained that $125 million is the which only hampers the economic out- just to its maturity and the declining minimum new networks will need to look. "As a maturing industry, we're economy, executives at CTAM say they spend. probably feeling more fully the effects of the economy than we have previous- ly," said Matthew Blank, president and chief operating officer, Showtime Net- PONDERS FILLING CHANNELS works, Inc., who moderated the confer- CABLE ence's opening panel. "Many of our products may not stack up as [well as] CREATED BY COMPRESSION they did in the past," he said. The reason for the mood can be linked -offs cable networks, multiplexing niche to basic and pay growth, or more accu- Spin of and rately the lack of it, according to Blank programing among ways cable will fill channels and co- panelist Sharon Patrick, presi- dent, Rainbow Programing Holdings Now that cable networks are corn- when, or even if, cable will find price Inc. Both categories have experienced a ing to grips with the vast amount resistance among consumers. If cable decline in growth during the first half of of channel capacity digital com- services are offered à la carte, and con- 1991. The last seven of eight quarters pression will open up in the next few sumers are allowed to "pay for what you have seen a decline in pay units, and years, they are corning up with some want, and not more than you want...then basic growth is down for the first time ideas to fill those channels. Whether price resistance goes away," said Tom ever, from first -half 1990 to the same broadcasters fill those channels as well Rogers, president, NBC cable and busi- period for 1991, according to Patrick. is the question some industry observers ness development. Even pay -per -view buy rates are down are waiting to see answered. Pay per view could possibly put eco- in 1991 versus 1990 according to the Many cable network executives, nomic pressure on both broadcast and CTAM database, said Patrick, who add- speaking at a seminar sponsored by Paul cable, particularly conventional pay TV. ed that the cable industry can no longer Kagan Associates, said they envision a It has already had some effect on the debate whether or not slow growth is world of 150 channels filled with spin- premium service, Showtime. According coming. "It's official. Slower growth offs of existing cable networks, similar to Winston "Tony" Cox, chairman and conditions are undeniably here." to the three -channel multiplex service CEO of Showtime Networks Inc., "We For cable to survive in these condi- HBO is now testing or MTV's plans for got hurt this summer as a result of a very tions, it must spend energy and money three channels covering different musi- healthy spring for pay per view." And if to improve the value of the product, said cal genres. PPV succeeds as a video -on -demand Patrick. One way to do that, she said, is The other main component, they say, service (something Tele- Communica- to "rationalize the product lineup." As will be pay per view, mostly in the form tions Inc. is experimenting with), and Rainbow's American Movie Classics is of first -run theatrical movies and inex- succeeds in moving up windows for the- advocating in its trade advertising cam- pensive niche programing. The latter, atrical movies nearer to home video win- paign, Patrick suggested that operators too, could be largely controlled by exist- dows, pay per view "will be competing remove unprofitable and unvaluable ing cable networks. The Discovery with the unique characteristic of broad- channels from their cable systems. The Channel, for example, is looking at a cast network programing," which offers AMC ad campaign has mostly targeted service called Discovery Select, which fresh product and high production val- duplicated broadcast affiliates, but every would charge viewers 40 or 50 cents for ues, according to NBC's Rogers. channel should be under scrutiny, and niche programing that targets special in- While ABC and NBC continue to be removed if necessary, she said. "Let's terests. Discovery Chairman and Chief active in cable programing, most nota- hope those channels aren't Rainbow's, Executive Officer John Hendricks pre- bly in ESPN and CNBC, respectively, but if they are, get rid of them," she dicts cable will bring in $10 billion to expanding the broadcast networks them- advised operators. In a separate panel, $15 billion in new revenue through selves to two or three channels each does Preston Padden, Fox's senior vice presi- niche PPV purchases. not make economic sense, said David dent, affiliates, agreed. Cable should But with all the talk of more choice Poltrack, senior vice president, research "weed out weak performers and support and more channels, a key question is and planning, at CBS. -1021

62 ta1M Broadcasting Oct 7 1991 BIJSINESS

CHASE TO LEAVE BROADCASTING BEHIND Group owner to sell TV and radio properties but will keep Seltel; Eastern European investments cited as motivation for sale

Chase Communications, which only recently rapidly accumulated one of the larger broadcasting groups Chase Communications in the industry, last week announced an about -face. The Hartford, Conn. -based TV Stations Affiliation Estimated Worth' group owner of five Fox affiliates, one WPTY -TV Memphis Fox $13 million AM -FM combo and minority owners of WTI( -TV Hartford, Conn. Fox $26.1 million two other AM -FM combos has retained KDVR(TV) Denver Fox $33.7 million Shearson Lehman Brothers to sell its WATL(TV) Atlanta Fox $60 million broadcast properties so it can concen- WXIN(TV) Indianapolis Fox $29.6 million trate on its business ventures in Eastern Europe. Not part of the sale, according to Chase executives, is the rep firm Sel- tel, which the company acquired in Radio Stations Format Estimated Worth'

1989. WTIC -AM -FM Hartford, Conn, Adult Contemp. $45 million -50 million the sur- The timing of announcement WSTC(AM)- W000(FM) Stamford, Conn. Adult Contemp. /Oldies $3 million prised industry observers. The station WTOP(AM) -WASH(FM) Washington All News/ Country $70 million has been some trading market soft for KGLD(AM)-WKBO(FM) St. Louis Oldies /CHR $5 million -$6 million time now, and even though indepen- dents in general and Fox affiliates in 'Source: Industry estimates and Broadcast Investment Analysts Inc.'s Investing in Television 1991" particular have been a bright spot, some question whether Chase Communica- tions will receive offers comparable to what they originally paid for their prop- with Chase Communications have sug- trading boom of the mid -to-late 1980's. erties. Chase co- chairman Arnold Chase gested the group has heavy programing According to a 1989 investment -firm told BROADCASTING that "regardless of liabilities and is also being pressured by analysis of TV station performance, the whether the market may be on target, its senior lenders. Chase executives de- stations Chase now owns had $68 mil- soft or ahead, we look at the potential in clined to address specifics about the lion in revenue that year with only one Europe and the return there as being the company's financial condition except to of the five stations posting positive cash most important aspect to analyze." say the station group is very profitable. flow. Chase Enterprises has a partnership with Some specific information on pro- According to Chase, there have al- the Polish government to provide cable graming costs for Chase's WATL -TV At- ready been several calls about the sta- television service to the country's major lanta and WXIN-TV Indianapolis is avail- tions from would -be buyers. However, cities. Chase founder David Chase was able. Chase purchased the two tough times facing potential suitors born in Poland. The company is report- properties (along with WTOP(AM)- when it comes to financing may mean edly investing $20 million to $40 million WASH(FM) Washington) from Outlet the stations will be on the market for of its own money to finance the initial Communications in 1989. At that time, some time. As one potential buyer put it: $270 million five -year phase expected to Outlet had commitments to acquire "There are not many buyers around that be spent on the cable system. about $40 million in programing. Chase, can do more than kick the tires." There had been some talk that the according to industry observers, renego- Chase may have an even tougher sell group owner might try a public offering tiated agreements with syndicators to de- with its radio properties. While WTIC- to raise capital. However, recent public fer payments and also agreed to pick up AM-FM Hartford, Conn., is number one offerings by group owners have not yet other shows from program suppliers. in the market, the depressed New En- met with positive results. The liabilities are now said to be sub- gland economy may keep potential buy- Since Chase Communications is pri- stantially less than prior owners'. ers away; there is also the possibility vate, financial information on the com- Without knowing the exact extent of there is little room for growth for the pany is not readily available. Chase has Chase's programing commitments and properties. One broker estimated the other interests, notably in real estate and when those commitments are due, spec- properties are worth $45 million to $50 banking, but these might be even weaker ulators are wary about trying to put an million, but the broker doubted that such candidates for divestiture, given their re- estimate on the group's television prop- spective problems. erties. Chase, observers noted, bought Group owners and brokers familiar some of its properties during the station Continues on page 59.

Broadcasting Oct 7 1991 Hiesst 53 CIiANGI \G IIÂY

This week's tabulation of station and system sales ($250,000 and above)

WGNE -FM Titusville, Fla. Sold by SSC Technologies Inc. (formerly Sage Broad- KLSY -AM -FM Bellevue (Seattle- Tacoma), casting) to Southern Starr Broadcasting PROPOSED STATION TRADES Wash. Sandusky Radio is in process of divesting KLSY(AM) Bellevue to avoid mul- Group Inc. for $3.5 million. Seller is By volume and number of sales headed by Gerald A. Poch and also owns tiple ownership rule violations. Buyer is subsidiary of Sandusky Newspapers Inc., WACO -AM -FM Waco, Tex., and wvMx(FM) Last Week: publisher of four midwestem newspapers. Stowe, Vt. Buyer is headed by Robert E. has on khz with Long and also owns KOLUFM) Pine Bluff AM's 0 $4,430,393 4 lux' big band format 880 50 kw day and 10 kw night. Broker: Ray (Little Rock), Ark.; WPLR(FM) New Haven, FM's $4,140,000 0 9 Stanfield & Associates. Conn., and WKNN -FM Pascagoula (Biloxi - AM -FM's 0 $2,723,773 0 3 Gulfport), Miss. WGNE -FM has country for- WzAZ_AM -FM Jacksonville, FL Sold by mat on 98.1 mhz with 50 kw and antenna TV's $000 Thomas M. Baumer, transfer agent, to 462 feet above average terrain. Broker: Total $11,294,166 16 UNC Media Group Ltd. for $2.025 mil- Biernacki Brokerage. lion. Terms: $200,000 cash at closing and $1.825 million assumption of seller's li- KIXI(AM) Seattle 0 Sold by Noble Broad- Year to Date: cast Group to The Sandusky Radio Group abilities. Seller has no other broadcast in- AM's $65,901,372 0 210 by for $3.5 million. Seller is headed by John terests. Buyer is headed Edward Dug- FM's 0 $174,381,958 221 WKKV -AM- T. Lynch and also owns seven AM's and ger III and recently purchased FM Racine, Dugger is principal 10 FM's. Buyer is headed by Norman Rau AM -FM's 0 $194,884,681 153 Wis. of UNC Ventures Inc., specializing in financ- and recently sold KRMX -FM San Diego for TV's $926,654,200 0 65 ing for minority -owned communications $10.1 million ( "Changing Hands," Aug. businesses. WZAZ(AM) with 5). Sandusky Radio, through subsidiaries, Total $1,361,822,211 0 649 is fulltimer black format on 1400 khz with I kw. also owns KEGL(FM) Dallas -Fort Worth; For 1990 total see Jan. 7. 1991 Beoeocesnnn. WZAZ -FM has urban contemporary format KDKB(FM) Mesa (Phoenix), Ariz., and on 92.7 mhz with 3 kw and antenna 300 feet above average terrain. KGDD(AM) Paris, Tex. Sold by Lamar County Broadcasting to Webster Broad- August casting Corp. for $561,893 cash. Seller is 30, 1991 headed by Ray Eller and has no other broadcast interests. Buyer is headed by Charles L. Webster and has no other broadcast interests. KGDD has country for- mat on 1250 khz with 500 w day and 95 w Davenport LTD, Partnership night. has completed the sale of the assets of WXRS-AM-FM Swainsboro, Ga. Sold by Crossroads Radio Inc. to Lacom Commu- KLJB -TV nication Inc. for $448,773. Station is being Davenport, Iowa repurchased by previous owner, who sold station last year for $500,000 ( "Changing to Hands," Sept. 3, 1990). Terms: $323,773.25 assumption of liabilities and Grant Communications $125,000 cancellation of debt owed by seller to buyer. Seller is headed by Roy A. and Thompson, and has no other broadcast in- CitiCorp Venture Capital terests. Buyer is headed by Owen L. Stud- still and has interests in WXKO(AM)- WKXK(FM) Fort Valley, Ga., and WGLC -AM- FM Mendola and WXKO -FM Pana, both The undersigned initiated this transaction on behalf of the seller and . WXRS has black format on 1590 assisted in the negotiations and financing. khz with 2.5 kw day and 25 w night. WXRS -FM has country format on 103.9 mhz with 3 kw and antenna 300 feet above THE average terrain. TWO dSL4- KKHQ(FM) Odem, Tex. Sold by Capi Spanish Broadcasting Inc. to Fulgham & Wood Communications for $275,000 COM three -year promissory note at 10%. Seller Ted Hepburn, President Todd Hepburn, Vice- President is headed by Hector P. Gonzales and has }him 325 Garden Rd., Beach, Florida 33480 PQ Box 42401, Cincinnati, Ohio 45242 no other broadcast interests. is (407) 8638995 (513) 791.8730 Buyer headed jointly by William W. Fulgham

54 Business Broadcasting Oct 7 1991 CLOSED! WTXL -TV, Tallahassee, Florida from Tallahassee -27 Limited Partnership to Tallahassee Channel 27, Inc., affiliated with ET Broad- casting, Inc., F. Tracy Lavery and Elio Betty, Principals for $5,350,000.

Brian E. Cobb Broker

On hand for the contract signing of the sale of WMMO(FM) Orlando, Fla., for $8.15 mUWion ( "Changing Hands," Sept. 16), to Granum Communications from Radio Orlando, are (I -r): Bob Poe, WMMO general manager; James E. Martin Jr., Radio Orlando managing general partner; George Reed, broker, Media Services Group; Michael Weinstein, Granum chief financial officer; Herb McCord, Granum president, and Peter Ferrara, Granum chief operat- ing officer. Providing the Broadcast Indus- try with Brokerage Services and William O. Woody. Fulgham owns has no other broadcast interests. WLNL has Based Strictly on Integrity, KBRA(FM) Freer, Tex. KKHQ has Spanish religious format on 1000 khz with 5 kw format on 98.3 mhz with 3 kw and antenna day. Discretion and Results. 303 feet above average terrain. KZEY(AM)-KROZ(FM) Tyler, Tex. Sold by Hawthorne Broadcasting Corp. to Rog- RANDALL E. JEFFERY WLNUAM) Horseheads, N.Y. Sold by er Whitehurst for $250,000. Seller is head- 407-295-2572 Lighthouse Broadcasting Co. to Love ed by Buck Rogers and is owned 100% by Church Ministries Inc. for $256,000. PaineWebber Capital Inc., which is also ELLIOT B. EVERS Terms: $15,000 cash at closing. $80,000 licensee of KIKM -FM Sherman, Tex. Buyer 415-391-4877 10 -year promissory note at 10% and is former Texas cable TV operator. KZEY BRIAN E. COBB $161,000 assumption of seller's debts. has urban contemporary format on 690 khz E. Seller is headed by Paul E. Schumacher with I kw day and 92 w night. KROZ has CHARLES GIDDENS and has interests in WSJUFM) Cape May. C &W format on 92.1 mhz with 3 kw and 703-827-2727 N.J., and wTCUAM) Chattahoochee, Fla. antenna 280 feet above average terrain. Buyer is headed by James R. Pierce and Broker: Norman Fischer & Associates Inc. RADIO and TELEVISION BROKERAGE FINANCING APPRAISALS BONDS FOR 'BULLETS' In what is described as a first. the state of Israel is undertaking a public stock pvi offering to co- finance production of second season of CBS late -night series Sweating Bullets, which will be filmed entirely in Israel. The second 22- episode order of the series will be partly financed by $6.5 million raised by the public offering. The co- production, by DLIN Film Productions, Ltd. Partner- V4 ship in Israel and Canada's Accent Entertainment Corporation, is distributed in the United States by Kushner -Locke Company. "As distributors in a rapidly changing marketplace, we must constantly explore new opportunities to satisfy the demand for product and for delivering that product in a manner MEDIA VENTURE which will prove profitable for all parties involved," said Peter Locke and PARTNERS Donald Kushner, co- chairmen. Kushner -Locke Company. Kushner -Locke will provide additional financing to the series. Post -production on Sweating WASHINGTON, DC Bullets will take place in Toronto. The recent 22- episode order from CBS ORLANDO brings to 44 the number of episodes produced of the show. Action series airs SAN FRANCISCO on Monday night at 11:30 p.m. -12:30 a.m.

Broadsasting Oct 7 1991 Business 55 FROM THE FIRST AIRWAVE

G U G L I E L M O M A R C O N I

IN OUR 60TH ANNIVERSARY ISSUE,

Once in a decade an important We're also marking our 60th issue comes along. This one took Anniversary with the creation of the six decades. It's Broadcasting's 60th Broadcasting Magazine Hall of Fame. Anniversary Issue. We look at 60 On December 10th, we'll induct the years of incredible change, profile first members. It's our way of honoring 60 of the most influential people in and remembering the people who the business and ask what the next have made broadcasting what it is 60 years will bring. today. And will be tomorrow. TO THE NEW WAVE...

WE COVER IT ALL.

This special Anniversary Issue will be polybagged with the regular December 9th issue. It's one wave you've got to catch. Closing November 27th.

For rate information, call Larry Oliver at: (212) 599 -2830. FOCUS ON FINANCE

Most media stocks were down for week in which general Network, which last week launched fashion channel, up 10 %, market averages were mixed in light movement. MSO and Turner Broadcasting, up 9%. Among group owners, News stocks retreated slightly, following strong gains of two weeks Corp. gain 6%, to $18, while Gannett fell 7 %, to $373/4, and ago, although ATC climbed for week ending Wednesday, Multimedia slipped 5 %, to $24. along with stock of parent company, Time Warner. Gains TDB Communications gained 8 %, coincident with an- were coincident with news that Time Warner may be near nounced plans for two million -share secondary offering, while receipt of foreign equity investment (see "Top of the Week "). Microdyne jumped 27 %, upon announced receipt of satellite Several cable programing stocks showed gains including QVC tele- conferencing contracts.

Stock Index Notes: A- American. N -NYSE. O- NASDAQ. T- Toronto. Bid prices and common A stock used unless otherwise noted. PIE ratios are based on earnings per share for the previous 12 months as published by Standard and Poor's or as obtained by BROADCASTING'S own research. IMAM Market Closing Closing Capital). Closing Closing Capitoli- Wed Wed Net Percent P/F totion Wed Wed RM Percent P/I ration Od 2 Sep 25 Chow Change Soto 000,000( Oct 2 Sep 25 amp Chong Roto (000,000)

II(WPO) Washington Past 208 212 3/4 - 4 3/4 -02.23 17 2,526 BROADCASTING (WX) Westinghouse 22 1/8 22 1/2 - 3/8 -01.67 41 7,055

(BHC) Bxc Comm. 55 5/8 55 I/8 1/2 00.91 -6 1,536 PROGRAMING (CCB) Cap. Cities/ABC 431 428 3 00.70 17 7,183 (CBS) CBS Inc. 158 5/8 156 3/8 2 1/4 01.44 70 2,069 Clear (CCU) Channel 13 3/4 13 1/4 1/2 03.77 1325 100 O (IATV) ACTV Inc 2 1/8 2 1/8 00.00 1

(1COR) Jacor Commun. 2 O All American TV 2 00.00 1 1 2 00.00 -2 24 IAACI) 3/8 2 3/8 (OSBN) Osborn Common. 5 1/4 6 3/4 - I 1/2 -22.22 -9 48 N (CRC) Caroko Pictures 5 7/8 5 3/4 1/8 02.17 18 166 (OCOMA) Outlet 4 Comm. 1/2 S 3/4 - 1 1/4 - 21.74 -8 37 O DCPI) dick clerk prod. 4 3/4 4 3/4 00.00 16 39 (PL) Pinelands 14 13 3/4 1/4 01.82 -31 234 N (DIS) Disney 112 5/8 113 1/2 - 7/8 -00.77 19 14,765 (PR) Price Commun. 1/4 - 1/4 20.00 2 A (FE) Fries Entertain. 1/4 1/4 00.00 1 (SCRP) Scripps Howard 58 51 7 13.73 22 526 A /HMI) Heritage Ent. 7/8 15/16 - 1/16 06.67 1 (SUNNC) SunGroup Inc. N Home Shop. Net. 6 1/8 6 1/8 00.00 -76 3/4 3/4 00.00 -1 1 IIISN) 533 Tekmundo (TLMD) 1 5/8 1 5/8 00.00 37 O 11BTVA) IBS 3/8 3/8 00.00 4 I UTVI) United Television 27 27 1/4 - 1/4 -00.92 2 296 N KWP) King World 29 5/8 28 3/4 7/8 03.04 12 1,089

O (KREN) Kings Road Ent. 1/4 1/4 00.00 -1 1

N (MC) Matsushita 121 116 1/4 4 3/4 04.09 13241.827

A NNH) Nelson Holdings 5/16 5/16 00.00 I

O NNET) Nostalgia Net. 15/32 7/16 1/32 07.14 2

BROADCASTING WITH OTHER MAJOR INTERESTS N (OPC) Orion Pictures 1 3/8 1 3/8 00.00 30 N (PCI) Paramount Comm. 37 7/8 36 7/8 1 02.71 28 4,338 N (PLA) Playboy Ent. 6 7/5 6 7/8 00.00 76 127 A.11, Belo 29 1/2 30 - 1/2 -01.67 22 561 O (QNTXQ) Qintex Ent. 1/8 1/8 00.00 2 A (AK) Ackerky Comm. 1 7)8 1 7/8 00.00 -1 28 O (QVCN) QVC Network 17 15 1/2 1 1/2 09.68 -26 273 N (AFL) American Family 23 1/2 23 5/8 - I/S -00.53 15 1,927 O (RVCCI Reeves Common. 6 3/4 6 3/4 110.00 -6 85 IACCMAI Assoc. Comm. 17 7/8 17 7/8 00.00 162 667 O RPICA) Republic Pk.A' 7 1/2 7 1/2 07.14 35 29 N (CCN) Chris -Craft 27 1/8 26 1 1/8 04.33 9 663 A ISP) Spelling Ent. 4 I/4 4 3/8 - 1/8 -02.86 31 144 O (DUCO) Durham Corp. 31 1/8 30 1/2 5/8 02.05 15 257 O (JUKE) Video Jukebox 3 1/2 3 3/4 - 1/4 -06.67 -25 39 N (CCU Gannett Co. 37 3/8 40 - 2 5/8 - 06.56 18 5,726 O I WONE) Westwood One 1 1/2 1 9/16 - 1/16 -04.00 1 23 N (GE) General Electric 70 1/2 68 7/8 1 5/8 02.36 13 59,962 O (GACC) Great American 113/16 I 7/8 - 1/16 - 03.33 94 A IHTG) Heritage Media 2 1/2 2 3/4 - 1/4 -09.09 -3 124 N (JP) Jefferson -Pilot 51 1/2 50 3/8 1 1/8 02.23 II 1,739 N (LEE) Lee Enterprises 22 1/8 22 1/2 - 3/8 -01.67 II 518 CABLE N (LC) 41 1/4 42 - 3/4 -01.79 13 329 O (LINO) LIN 72 7/8 74 1/2 -1 5/8 -02.18 39 3,828 A (AIN) Acton Corp. 4 1/4 4 1/8 1/8 0330 6 N (MHP) McGrawHill 50 7/8 52 -11/8 -02.16 15 2,549 O (ATCMA) ATC 49 3/4 47 3/4 2 04.19 40 5,207 A (MEGA) Media General 22 1/2 22 1/2 02.27 22 569 A (CVC)Cabkvision Sys.'A' 30 3/4 31 3/4 - I -03J5 -2 712 N IMDP) Meredith Corp. 27 3/8 26 1/2 7/8 03.30 14 445 A ICTY) Century Comm. 9 7/8 10 1/2 - 5/8 -05.95 .11 776

(MMEDC) Multimedia 24 25 1/4 - 1 1/4 -04.95 18 874 O (CMCSA) Comma 15 3/4 16 1/4 - U2 -03.08 -10 1,879 A (NYTA) New York Times 22 1/8 22 1/4 - 1/8 -00.56 31 1,719 A (FAL) Fakon Cable 10 1/4 10 1/2 - 1/4 -02.38 -5 67

N (NWS) News Corp. Ltd. 18 17 1 05.88 9 4.563 O (JOIN) Jones Intercabk 11 3/4 12 1/4 - 1/2 -04.08 -3 146 O (PARC) Park Commun. IS 15 00.00 17 310 N (KRI) KnightRidder 48 1/8 50 3/4 - 2 5/8 -05.17 18 2,510 O (PLTZ) Pulitzer Pub. 22 3/4 22 1/4 1/2 02.25 21 233 T IRCI.A) RogersA' 11 1/2 II 1/2 00.00 -9 395 -1 6 O ITCAT) TCA Cable 18 17 7/8 1/8 00.70 66 O ISAGB) Sage Bcsg. 1 5/8 1 5/8 00.00 TV 437

7/8 1 O ( STAUF) Stauffer Comm. 117 117 00.00 39 117 O ITCOMA) TCI 14 15 7/8 - -06.30 23 5,595 82 5/8 N (TMC) Times Mirror 29 1/2 30 7/8 - 1 3/8 - 04.45 25 3,967 N (TWX) Time Warner 55 2 3/8 02.87 -5 4,750

N (TRB) Tribune Co. 40 5/8 40 5/8 00.00 28 2,606 O IUAECA) United Art.A' 14 7/8 15 7)5 - 1 -06.30 -13 2,228

A TBSA) Turner Bmtg.A' 17 3/8 16 1 3/8 08.59 -38 2,427 A (VIA) Viscous 29 7/0 29 3/4 1/8 00.42 -41 3,487

Si Bodeen Broadcasting On 7 1991 CHASE SELLING Continued from page 53. LINE a price would be paid in today's climate. BOTTOM It is a different story in Washington and St. Louis where Chase owns 40% of ever City Broadcasting closed last week on its purchase of wTTV(Tv) wTTK WTOP(AM)- WASH-FM Washington and Indianapolis and its satellite, -Tv Kokomo. Communications Equity KGLD(AM)-WKBQ(FM) St. Louis. The re- Associates represented River City in the $36- million purchase and arranged maining 60% is held by a Sheet Metal $79 million in senior debt financing. River City's purchase of wTTV was Workers Union pension fund, and Chase facilitated by addition of the Bank of Montreal and Banque Paribas to its may have a difficult time selling a mi- existing senior lending group of Bankers Trust Co. and Union Bank with nority interest in the properties. Of Bankers Trust and Bank of Montreal serving as co- agents. River City owns course, the pension fund may want to four TV's and one FM. acquire the Chase share or sell its 60% Fries Entertainment Inc. said it will not make its semiannual interest pay-

holdings. ment on its 7.5% subordinated debentures due Oct. 1 and will exercise the According to industry estimates, right to use a 30 -day grace period to make the payment. WTOP(AM)- WASH -FM would still be likely The bonds have a face amount of $24.9 million. Fries will also fail to make to command the close to $70 million that a required principal repayment to its bank, precipitating a cross -default and Chase paid for it in 1989. The St. Louis acceleration to today of all amounts due under its current $29.5 million properties, however, are not as success- lending arrangement. A period of 30 days is available to Fries to attempt to ful and one estimate put their value be- cure this default as well. And the company's financing arrangements with tween $5 million and $6 million. Until Spectrum plc and a supplier will be in default in the event a default under the the issue of the pension fund is resolved, bank agreement or the bonds remains uncured at the end of any applicable those stations may be a hard sell. grace or cure periods. Chase said it has a letter of intent for its Stamford properties but declined to non Pictures Corp. said payment of approximately $400,000 in interest on provide details as to price and purchaser. its 10% Subordinated Sinking Fund Debentures due 1999 would not be Brokers estimated the worth of the AM- made at the expiration of the current grace period on Oct. 1, 1991, in view of FM combo at about $3 million. the subordination provisions in such notes restricting the payment of interest. Chase purchased its first TV station, Regal Communications Corp. has acquired Synchronal Group, an infomer- WPTY -TV Memphis, in June 1986. The cial marketer /producer. The purchase price was about $18.3 million, of group also owns WTIC -TV Hartford and which $4.5 million was paid in cash and $3 million in promissory notes. The KDVR -TV Denver. balance of the purchase was in the form of two classes of preferred stock. For Besides media, Chase also has inter- the fiscal year ended March 31, 1991, Synchronal had revenues of $143.3 ests in real estate, insurance, banking million and operating profit of $2.7 million. and manufacturing. -SF

Market Market Dosing Closing Capitali- (lasing (losing Capitali- Wed Wed Net Perten1 P/E tom Wed Wed Net Percent P/E ration

Od 2 Sep 25 Change Change Ratio ,000,000 Ott 1 Sep 25 Change Change Ratio 000,000)

EQUIPMENT & MANUFACTURING SERVICE

N (MMM) 3M 91 3/8 91 3/8 00.00 15 19,628 IAFTD Am. Film Tech. 3 5/8 2 1516 11/16 23.40 -9 31

N (ARV) Arvin Industries 20 1/4 22 1/4 - 2 - 08.99 17 418 (BSIM) Burnup & Sims 4 1/2 4 1/2 00.00 -13 56 ((CIA) Color Systems 3 1/2 3 3/4 1/4 -06.67 5 42 O (CCBL) C-Cor Electronics 7 1/2 8 1/8 - 5/8 - 07.69 812 36 N. (CTEX) C -Te, Corp. 16 3/4 16 3/4 00.00 -21 275 lJ(CQ) Comsat 35 I/8 34 7/8 1/4 00.72 38 658

(CHY) Chyron 9/32 9/32 00.00 3 N ICDA) Control Data 9 3/8 8 1 3/8 17.19 66 341

(CON) Cohn IO 3/4 10 1/2 1/4 02.38 8 20 N (DNB) Dun & Bradstreet 47 5/8 46 7/8 3/4 01.60 17 8,374 (EK) Eastman Kodak 42 7/8 42 1/2 3/8 00.88 20 13,791 N FCB) Foote Cone & B. 25 1/2 25 7/8 - 3/8 -01.45 12 283

IHRS) Harris Corp. 23 22 1/4 3/4 03.37 31 865 O (GREY) Grey Ade. 132 129 3 02.33 11 145

(IV) Mark IV Indus. 17 1/4 16 I 1/4 07.81 9 237 O (IDBX) 1DB Commun. 14 1/4 13 1/4 I 07.54 120 84

(MATT) Matthews Equip. 4 7/16 4 5/16 1/8 02.90 215 25 N (IPG) Inlerpublic Group 45 1/2 47 - I 1/2 -03.19 19 1,729

(MCDY) Mirrodsne 11 I/8 8 3/4 2 3/8 27.14 -11 36 N (OMC) Omnicom 24 7/8 28 3/4 - 3 7/8 -13.48 14 806 O (MOT) Motorola 58 3/4 61 - 2 1/4 -03.69 16 8,037 IRTRSY) Reuten 49 5/8 50 IB - 1/2 -01.00 17 21,742

(PPI) Pico Products I 3/4 1 3/4 00.00 -2 6 N (SAA) Saatchi & Saatchi 13/16 7/8 - 1/16 -07.14 -1 1,358

(SEA) Sd- Attenta 13 3/4 13 1B 5/8 04.76 13 296 O (TLMT) Telemation 3/16 3/16 00.00 0

(SNE) Sony Corp. 40 3/4 40 3/4 01.88 19 13.543 O (TMCI) TM Century 5/32 5/32 00.00 10 4

(TEE) Tektronix 25 1/2 24 3/8 I 1B 04.62 .22 711 A IUNVI Unite! Video 7 3/4 7 7/8 - IB -01.59 10 11 Assoc. O (WPPGY) WPP Group 2 314 3 - 1/4 -08.33 I 129 1 (VAR) Varian 33 1/2 32 3/4 3/4 02.29 74 620 O (WGNR) Wegener I 13/16 3/16 23.08 -2 5

N (ZE) Zenith 5 S/8 S 5/8 00.00 -2 163 Standard & Poor's Industrials 458.49 458.50 -0.01 -0.01%

Broadcasting Oct 7 1991 Business 59 BROADCASTERS, MILITARY AT ODDS OVER DAB AS WARC APPROACHES Disagreement over which band to seek for new aural service, S or L, hoped to be resolved before U.S. delegation leaves for Feb. meeting in Spain

With the start of the World Ad- ers. ministrative Radio Conference More spectrum in the 1 -3 ghz band just four months off, the U.S. for mobile satellite communications, to still does not have a position on what meet the demands of a growing number kind and how much spectrum to seek for of would -be service providers. With the digital audio broadcasting -the would - spectrum, the likes of American Mobile be successor to AM and FM radio. Satellite Corp. and Motorola would The U.S. is hung up by a sharp dis- launch satellites capable of providing a agreement between the military and broad array of communications services commercial broadcasters over spectrum in competition with conventional land - for DAB. The military wants WARC to mobile services. allocate spectrum for DAB in the S The U.S. is also preparing to resist band, around 2.5 ghz. Broadcasters, on some proposals being advanced by the other hand, believe S band is unsuit- Western European countries. Chief able for the service and are demanding among them are a proposal to set aside a an allocation in the L band, more practi- significant piece of land- mobile spec- cal frequencies around 1.5 ghz. trum for an international personal com- Despite the apparent rigidity in posi- U.S. delegation head Jan Baran munications network (PCN) service and tions, Jan Baran, who will be heading Under the aegis of the International one to allocate spectrum for wideband the U.S. WARC delegation as an am- Telecommunication Union, WARC's HDTV satellite broadcasting. PCN is a bassador, is confident the compromise are held every several years to allocate mobile telephone service promising less can be worked out between now and spectrum on an international basis. costly transceivers than cellular tele- Feb. 3 when the conference convenes Countries are not bound by the deci- phone. for four weeks in Torremolinos, Spain. sions, but they try to hammer out agree- If there is a unifying theme to the "We are not going to be pointless, ments for the sake of international - U.S. positions, it is to keep all options aimless and rudderless," Baran said. dardization and free and easy trade in open. "It's a difficult issue that's going to communications equipment. Agree- 'I he FCC, on behalf of commercial have to be noodled some more. The ments involving the U.S. constitute trea- broadcasters, and the National Telecom- U.S. does not wind up going to confer- ties and, as such, are subject to ratifica- munications and Information Adminis- ences like this with no agenda." tion by the Senate. tration, on behalf of military and other The consequences of failing to present The DAB dispute is the exception to government users, are attempting to a unified and firm front are troubling, the rule. The U.S., through months of work out their differences over DAB Baran said. "In those instances where meetings among government officials spectrum. the U.S. has entered a WARC with ei- and industry representatives, has devel- Walda Roseman, director of the ther an unsupportable position or oped firm positions on other issues on FCC's Office of International Communi- achieved one late in the conference," he the WARC agenda. cations, shares Baran's optimism that said, "it lost ground and credibility." They include: some kind of deal will be struck. For broadcasters, DAB is the critical More spectrum of shortwave broad- The FCC and NTIA staffs have been issue at WARC '92. But for Baran, it is casting scattered throughout the high - exchanging information for the past few but one of many he and other U.S. dele- frequency band. The spectrum is used months, Roseman said. They will be gates will have to cope with that are vital by private, mostly religious, broadcast- sitting down in an attempt to resolve to other elements of the communications ers interested in an international audi- their differences within the next few industries. ence as well as the Voice of America weeks, she added. WARC '92, shaping up as the most and the Board of International Broad- The final word will come from the far -reaching WARC since 1979, will casting's Radio Free Europe and Radio State Department, which relies on the also be tackling international allocations Liberty. FCC and NTIA for recommendations, for shortwave broadcasting, land -mobile Spectrum in the VHF band (on a but is ultimately responsible for setting communications, mobile satellite com- shared -use basis) for low earth orbit and advancing the U.S. positions. munications, low earth orbit satellite communications satellites. The satellites The military now uses the L and S communications (LEOsats) and HDTV would provide a mobile data communi- bands for telemetry in testing aircraft- satellite broadcasting. cations service using low -cost transceiv- that is, for sending and receiving data

TaáaaklAr BrwloestLg OA 7 1191 for aircraft in flight. It argues that DAB mittee on WARC planning recommend- But the U.S. is sour on a European should be restricted to the out- of-the- ed a total of 2,735 khz in several bands, proposal to allocate spectrum exclusive- way S band. but the FCC in its recommendation to ly for an international mobile service, But, broadcasters argue, S band is State asked for just 1,325 khz. which will allow users to move from unattractive for satellite DAB and poten- George Jacobs, a Silver Spring, Md., country to country with the same equip- tially unusable for terrestrial DAB. If consultant to private shortwave broad- ment and frequencies. either service is to have a chance, they casters, feels the FCC failed in its re- Such an allocation would lock the say, it will have to be at L band. sponsibility to private licensees, bending U.S. into a service that it is not yet sure Ben Fisher, a member of the FCC under pressure from government users to it wants, said Baran. There are currently industry advisory committee on WARC ask for less spectrum than needed. With- so many alternative global communica- and a prospective member of the U.S. out the FCC, he said, the private users tions services, the U.S. feels it is unnec- delegation, says allocating S band for "have no representation" in internation- essary to reserve spectrum just for the DAB could increase the cost of imple- al allocation matters. "global roaming" capability, he said. menting a satellite DAB service as much There has been some speculation that What's more, he added, such a service as five -fold. The satellites would have to the VOA may try to circumvent normal would benefit only those relatively few be more powerful to overcome the poor- WARC preparatory procedures by mak- people who travel internationally and do er propagation of S band, he said. And S ing an appeal for additional shortwave not have access to other types of tele- band may simply be infeasible for terres- spectrum through the National Security phone services. trial DAB because of the line -of-sight Council. But Baran thinks an accommo- The U.S. will also be working to turn nature of the higher S -band signals, he dation can be worked out within the back a European proposal to allocate added. executive branch without taking the mat- spectrum in the 17 ghz band for wide - To the dismay of some broadcasters ter to the NSC level. "I think we can band HDTV satellite broadcasting. "We and in contradiction to the L band rec- resolve this thing among ourselves." are not convinced we need such an allo- ommendation of its industry advisory The U.S. will be asking for no addi- cation," said Roseman. With the use of committee, the FCC last June recom- tional spectrum for land- mobile commu- compression techniques, she said, the mended to the State Department that it nications services, believing the current U.S. believes it can accommodate the seek spectrum for terrestrial and satellite allocation is adequate to meet future re- equivalent of broadband HDTV in the DAB in the L and S bands. It offered no quirements. currently allocated DBS channels. Au specifics on the split. Fisher advocates the U.S. proposing to allocate L band and S band to both aeronautical telemetry and DAB on a RECOGNIZING ENGINEERING EXCELLENCE "co- primary" basis. If other countries The National Academy of Television Arts and Sciences' presented its 1990- go along, he said, the debate over which 1991 Technical Achievement and Scientific Development Engineering of the co-primary services gets to use the Awards at the Marriott Marquis Hotel in New York. The winners were, listed bands would be deferred until after the alphabetically: conference. Accom Inc. for digital encoding from 525/625 analog and digital compo- The approach seems to fit Baran's nent to analog and digital composite. maximum -flexibility philosophy. "I Abekas Video for multilayer real time component video don't think we want to foreclose for the Systems digital foreseeable future options on [DAB]," compositing technology. he said. "We don't know what the fu- Faroudja Laboratories for techniques for minimization of NTSC artifacts ture is going to bring. through advanced encoding techniques. "The telemetry people are correct in The Grass Valley Group for multilayer real time component digital video arguing they should not be dislocated at compositing technology. great cost for an uncertain future tech- Magni Systems for development of test signals and measuring equipment nology," he said. "But at the same for performance evaluation of component video systems. time, if that technology does become Masahiko Morizono, Sony Corp., for technical vision and leadership in extremely commercial- economical- the television industry. to and technically feasible, we have NEC for pioneering work and implementation of data compression tech- years ahead have some flexibility in the niques for real time television transmission. It won a second award for CCD inter- to accommodate both of those imaging technologies. ests." Matsushita Electronic Corp. (Panasonic) for CCD imaging technologies. Even if the U.S. makes a clear pitch for a DAB allocation in the L band, Philips for the development of digital audio technology leading to the either on an exclusive or co -primary ba- compact disc. sis, it is by no means certain it will get Ramadec EPO Ltd. for computerized robotic camera systems. it. Although Canada and Mexico and Sony Corp. for outstanding achievement in scientific and technological other large countries of North and South development. It won a second award for CCD imaging technologies. support an L band allocation, America Telettra USA for pioneering work and implementation of data compres- do not. They the European countries sion techniques for real time television transmission. have their own plans for the band, Baran Toshiba imaging technologies. said. Corp. for CCD Although the U.S. will be asking for T.S.M. Corp. for the development and implementation of TV camera more HF spectrum, it is not enough to robotics systems. sate current government and private us- Vinten Broadcast Inc. for computerized Robotic Camera Systems. ers. The FCC's industry advisory corn-

Broadcasting Oct 7 1991 Tedloelo),,r i1 IN SYNC

CNYRON BUYER the public and the advertising for Sony Recording Media. "Our industry do not understand and an new name better communicates Chyron Corp. filed a plan of artificial power limit that can be Sony's commitment to expanding reorganization and a disclosure changed without in any way the marketplace in all these important statement in court last bankruptcy changing current interference market segments." week. Given approval by the court, standards." Chyron's secured and unsecured LASER LINK creditors and its shareholders, PESA EXHIBITOR IMPACT Electronica, S.A., Madrid, will Optical Networks International invest $10 million cash to acquire More than 80% of decision and AT &T have donated a Laser 81% in Chyron Group, including makers plan to buy products or Link II transmitter and receiver services Chryron, DSC, Aurora and CMX. in the next 12 months as a for use at Cable Television Shares held by present direct result of exhibits at the Laboratories in Boulder, Colo. shareholders would represent the National Association of Cable Labs will use the ONI Broadcasters remaining 19% of the reorganized convention in Las equipment to deliver simultaneous company. Vegas last April, according to an digital and analog signals over a PESA is an international NAB Research and Planning study simulated hybrid fiber and coaxial supplier of broadcast equipment, released last week. cable system. Signals will be run systems and remote transmission Among other findings in "NAB through 5 dB of AT&T's trucks, with facilities in Madrid and '91 Convention Exhibits: Impact depressed clad, single -mode fiber to Huntsville, Ala. Chyron builds Assessment ": a Laser Link optical interface, and markets TV graphics, special Nearly 30% of decision then sent through an eight -amplifier effects, animation products and makers polled said their companies AM cascade. purchased exhibitor products computer- assisted TV and audio (NON)MERGER MERGER editing systems. PESA last year while at the convention. acquired 3M's Broadcast and Related 55.5% of buying decisions The Cable Ad Channel System were Products businesses. made during, not before, NAB (CACS), owned by NuCable Chyron Chairman and Chief '91. Resources Corp., has entered "a Executive Officer Alfred Leubert Nearly 30% of product strategic development, marketing and purchases said he is confident approvals will were in excess of $100,000 support agreement" with be obtained and that the and 46.2% were in excess of Com/Tech Communications reorganization will be $50,000; 3.3% of purchasers spent Technologies Inc., a specialist in more consummated before the end of 1991. than $1 million each. combining digital and analog video. Decision makers visited an By terms of the agreement, LPTV REPLY average 137 exhibit booths, and Com/Tech assumed liability for nearly 90% engaged in In comments filed with the CACS affiliate contracts last reply comparison shopping at the show. FCC week, Tuesday (Oct. 1) and will implement last the Community Nearly 50% of decision Broadcasters (CBA) "technical enhancements" in the Association makers plan to spend more than denied allegations that low -power CACS still -frame system for local $100,000 in the next 12 months; television stations are seeking to advertising. However, CACS 66% plan to spend more than upgrade their secondary status or ownership will remain with NuCable, $50,000; nearly 40% estimate impede the introduction of high - which said 250 cable systems spending between $101,000 and $1 definition television. According to have purchased CACS equipment million, and 8.5% intend to spend 1986. the CBA, members of the since its introduction in in excess of $1 million. NuCable said it will redirect its focus National Association of Nearly 12% made purchases Broadcasters, Maximum Service to its newer Advertising Deliver on -site without previous intention, Delivery Network, which downloads Television Inc. and the Association and nearly 40% now plan of Independent Television commercials to cable systems via purchases over the next 12 months Stations "must feel terribly satellite, tagging them with system - that they had not planned prior to specific audio and video. threatened by competition from the convention. locally programed LPTV stations, VIEWER FEEDBACK considering the effort they put into opposing" the CBA's petition to NEW TIMES, NEW NAME Advanced Research Services amend LPTV rules. Sony Magnetic Products Group of (ARS) of Dallas is offering to local Arguing that neither its America has changed its name to radio and TV news directors and members' secondary status nor Sony Recording Media of ad managers, and to national HDTV is "on the table," the America. "Recent Sony programers, an audience research CBA asserted: "What this advancements in high- density technology that combines computer - proceeding is about is that a storage technology, including a new generated questionnaires and significant number of community generation of magnetic and optical audio responses from viewers or television stations want regulatory media, have enabled us to diversify listeners. ARS clients can play albatrosses removed from their necks our product lineup to enhance our back stored, catalogued digital audio in the form of the name of a leadership position in the years to responses in the respondents service [low -power TV] that implies come," said Shin Takagi, "own words...as well as the emotion inferiority, a call -sign format that president and chief operating officer with which it was delivered."

62 Technology Broadcasting Oct 7 1991 H U G H E S C O M M U N I C A T I O N S HUGHES PERFORMANCE

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Split i.Mrpretalion. Comsat and Pan American Satellite ap- Coarse- invited on low-orbit spectrum. By this week or plauded a decision issued last week by the U.S. Court of next, the FCC will invite industry comments on its recom- Appeals for the Second Circuit, New York. Each said its mendation that proposed low Earth orbit (LEO) satellite stance in a two -year-old Pan Am Sat antitrust suit against services be allocated four segments of the VHF and UHF Comsat (dismissed in September 1990 by the U.S. District spectrum. Court for the Southern District of New York) was confirmed In response to petitions for rulemaking by Orbital Commu- by the appeals court. nications Corp., Starsys Inc. and Volunteers in Technical According to Pan Am Sat and its parent Alpha Lyracom Assistance, the commission has proposed allocating frequen- Space Communications, the court found that some Comsat cy bands 137 -138, 148 -150.05, 399.9 -400.05 and 400.15- actions are not immune from antitrust enforcement, ruling 401 mhz. In addition to acknowledging "the perceived need last Monday (Sept. 30) that Pan Am Sat's original complaint for data messaging and radio determination operations and contained "allegations of anticompetitive conduct by Comsat the apparent willingness of the petitioners to invest," the in its separate role...as the sole provider of access to the FCC said the proposed allocation is consistent with U.S. global satellite system to U.S. communications carriers." proposals for the World Administrative Radio Conference The decision, said Pan Am Sat, gives it a green light to next February. amend and renew its suit. The petitioners, as well as other companies, propose to use Comsat, conceding that the appeals court allowed Pan Am satellites placed at 650 -1,250 miles altitude to provide mes- Sat "to file an amended complaint [and] proceed only with saging and position determination services to businesses and the few minor allegations that are limited to Comsat's role as consumers. One of those companies, Washington -based Leo - common carrier, "said it "is extremely pleased with the sat Corp., plans to inaugurate services in early 1993. The decision" since it confirms that "Comsat is not subject to Leosat data terminal, designed to provide real -time, two -way antitrust liability in its role as the designated United States messaging, would be priced at about $75. Signatory to Intelsat." Starting from the date on which the notice of proposed rulemaking appears in the Federal Register, interested parties Westwood (and Eaton IQ One. Westwood One reached a will have 60 days to file comments and an additional 30 days long -term agreement with GE Americom for single- channel- for replies. per- carrier backhaul capacity aboard Americom's Ku -band Satcom K -1 satellite. Effective immediately, Westwood pro- Europe sees Alit. CNBC has contracted BrightStar Commu- graming delivered via GE's Digital Audio Transmission Ser- nications to deliver three of its regular programs to Super vice will be backhauled via K -1 to Americom's Vernon Channel in London each weekday. With its own full -time Valley, N.J., antenna farm for uplinking to Westwood One Intelsat capacity over the Atlantic Ocean, BrightStar began Radio Networks, the NBC Radio Networks and Mutual daily feeds (4:30 -4:45 p.m. and 8:25 -9:25 p.m. ET) of Broadcasting System affiliates via Americom's C -band bird, CNBC's Market Wrap coverage of Wall Street (live) and of Satcom C -5. Business View and Business Insiders (tape delayed) on Sept. 20. NBC holds 37% interest in BrightStar parent Visnews Warner Bros. and SkyPix Corp. lugs, Daffy and SkyPis. and owns 100% of CNBC. reached a long -term, nonexclusive agreement by which Warner will provide the 80-channel Ku -band satellite -to- Swahili by satellite. The Kenya TV Network has reserved one

home television service with pay -per -view movies. audio channel aboard the AfriStar 1 satellite, proposed for Edward Bleier, president of Warner Bros. Pay TV, Ani- launch in late 1993 or early 1994 by Washington -based Afri-

mation and Network Features, confirmed that the contract space. "The AfriStar 1 satellite should provide us with an will give SkyPix access to new theatrical releases, special excellent ability to reach every part of Kenya with a digital live events and to Warner's library, including Looney Toon quality signal," Jared Kangwana, chairman of the Kenya TV cartoons. Network, said in a prepared statement. "We are also looking Said Bleier: "We try to encourage all technologies, and, forward to the opportunity for a channel dedicated to Swahili obviously, we think highly of the multiplex format." culture in our region of Africa." Afrispace said the reserved SkyPix, which, two weeks ago, gained a commitment beam will allow the Kenya TV audio service to reach $100 from Mitsubishi International Corp. to finance manufacture portable, hand -held Starman radios (designed by Washington - of its proprietary compressed digital video consumer satellite based Marcor Inc.) "in every part of East Africa." receivers, expects to offer up to 200 movies per day, includ- ing a choice of top box office releases every 30 minutes. Ka- r.pression. Primestar Partners has issued a request for "The combination of excellent first -run titles and the wide video compression system proposals. The mid -power Ku- selection of other titles from the Warner Bros. library, cou- band direct satellite broadcasting service aims to choose a pled with SkyPix's multichannel capability, will enhance a vendor by January 1992 and to introduce a compression SkyPix programing format that combines a wide variety of sidecar for its existing Scientific- Atlanta Primestar receivers, consumer choices with the convenience of in -home order- as well as begin manufacture of consolidated receiver -de- ing," said Harry Bernstein, senior vice president for pro- compressors by the end of 1992. Primestar currently offers a graming for SkyPix, which now claims such agreements with total of ll , basic and pay -per -view services via 35 Hollywood and independent studios. Satcom K -1.

64 SWAN Maaiotras Od 7 Nfl H U G H E S C O M M U N I C A T I O N S HUGHES INNOVATION

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MMDS LOTTERY MAY BOLSTER CASE FOR AUCTIONS Thirty-five licenses awarded in 22 states; opponents say procedure is too costly

Dreams of small fortunes were kept alive for a select few last Wednesday (Oct. 2) when the FCC held a lottery for MMDS licenses, but whether those dreams become finan- cial reality in the near future depends, many believe, on what the new licensees do with their windfall. Ping -pong balls determined the desti- nation for approximately 35 E or F chan- nel MMDS licenses in 22 states, and later this month, the FCC will hold a second lottery for an additional 100 or so licenses. Although MMDS has become synon- ymous with the term "wireless cable," a single MMDS license (four video channels) does not add up to a wireless cable system. Such a system relies on eight MMDS channels (E and F) in con- Settlement groups won most of the MMDS licenses at the FCC's lottery last week. The FCC's junction with MDS, ITFS and OFS Charles Gratch, above, chooses the winning numbers for Anniston, Ala. channels to provide over 30 channels of programing to consumers' homes. awaiting last week's winners will be for a chance at a license worth no more Although winning settlement groups made by those who build and operate a than one -tenth of that. The FCC re- have much to be happy about, their wor- system, not by those hoping to cash in ceived processing fees for the applica- ries are far from over. Because it is on a sale of the license. Unlike cellular tions, but, because of the backlog creat- believed by many inside the FCC that phone licenses that occasionally change ed by the thousands of applications for the lottery process has been abused and hands for millions of dollars, four -chan- the 35 licenses, the agency may not have that speculators have descended onto the nel MMDS licenses in small- and medi- recovered its costs. wireless bandwagon to virtually every- um -sized markets often sell for only Along with FCC Chairman Alfred one's detriment, the FCC will examine thousands of dollars. Sikes, who has been an auction propo- each group to determine if the partner- For some lottery participants, espe- nent since his days at the National Tele- ship was formed prior to a public notice cially those in settlement groups, selling communications and Information Ad- listing all the accepted applicants. That the license may not recover the costs. In ministration, there is also support for would violate long- standing commission Savannah, Ga., for example, the auctions on the Hill from Republicans policy. MMDS license won last week by Roch- on various telecommunications commit- Also, attorneys for the Federal Trade ester Grand Alliance Partnership, a set- tees. Commission were on hand last week, tlement group composed of 29 appli- Auctions aside, Sikes has been under and it is said they will look into each cants, has been estimated to be worth fire from House Energy and Commerce winning settlement group to see if any between $40,000 and $85,000. Each of Committee Chairman John Dingell (D- federal security laws may have been vio- the applicants, it is believed, has spent Mich.) for problems caused in other lot- lated as well as to determine if those in between $2,000 and $5,000, exclusive teries, including land mobile, by so- settlement groups were led by third par- of settlement costs, yet a sale of the called application mills. Dingell is ties to believe that a sale of the newly license for the top price would mean particularly concerned that the FCC has won license would result in a substantial slightly less than $3,000 for each appli- not done enough to prevent the flood of return on their investment. cant. applications that the mill rained down on "We don't have jurisdiction over the The Savannah example illustrates oth- the FCC. It's too early to tell if last people who are causing the problems, er problems in the lottery system that week's winners were the product of the but we're trying to close as many of the advocates of spectrum auctioning and mills, but that the vast majority of li- holes as possible," said the FCC's FCC process reform are likely to seize censes were won by settlement groups is Diane Hofbauer, special assistant for li- on at upcoming spectrum- management likely to increase congressional scrutiny censing oversight. hearings on Capitol Hill. More than 430 on the process in particular, and the FCC Many agree that whatever fortunes are applicants spent over a million dollars in general. -Pis

66 Washington Oraaiatili/ Od 71111 Broadcasting: FALL FORECAST OCTOBER

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For information, call Larry Oliver at: (212) 599 -2830. QUELLO URGES LENIENCY IN OVERCHARGE CASES Commissioner says difficulty in interpreting lowest unit charge hinders broadcasters

The FCC should not impose "harsh sion rights to television stations-that is, Quello also endorsed, in essence, penalties" on broadcasters for the right to deny cable systems the right FCC Chairman Alfred Sikes's "video overcharging candidates for cam- to retransmit their signals or, put another dial tone" proposal. He said he agrees paign spots if the broadcasters can dem- way, to charge them for the privilege. that telephone companies should be al- onstrate they "earnestly tried" to com- However, the right should be tem- lowed to build and operate integrated ply with the law or "inadvertently pered by "practical guidelines," Quello data, voice and video networks "with- erred," FCC Commissioner James said. "The main problem could be ad- out the necessity of requiring phone Quello told a group of broadcasters in ministering complex regulations for the companies to obtain local permission or Louisville, Ky., last week. rural or small markets where cable pro- a local franchise. Quello, in a speech before the Ken- vides the primary TV service," he said. "I also agree at this time that phone tucky Broadcasters Association and the Quello also said he agreed with the companies should act as common carri- American Women in Radio and Televi- provision of the proposed legislation ers and not be allowed to provide or sion, said leniency is warranted because giving broadcasters the option of choos- produce TV programing," Quello said. of the difficulty broadcasters and the ing must carry over retransmission con- "To me the key question is, will telco FCC have had in interpreting the so- sent rights. Under must carry, cable sys- entry be a boon or deterrent to the all - called lowest -unit -charge law requiring tems would be obliged to carry the important universal free over -the -air TV broadcasters to provide commercial time station. service to all Americans ?" -IW to candidates at their most favorable rates for each class of time. In hopes it will help broadcasters comply with the law, Quello endorsed WALL STREET PANS the FCC's current effort to write new guidelines outlining broadcasters' obli- gations. "To the extent we have added CABLE REREG BILL to the confusion it is incumbent upon the FCC to help clear things up," he said. Sandler Capital partner says retransmission consent The FCC audited 30 radio and televi- would backfire on sion stations in July 1990 to gauge their broadcasters, advises cable to compliance with the law, and is in the concentrate on universal service final stages of determining what actions should be taken. "As I understand it, The Senate's cable reregulation bill Komreich's advice for the cable in- [the] vast majority of stations will be (S. 12) with its controversial re- dustry: "Seek universal service. I think found to have been in compliance," transmission consent provision the industry, once it gets to a 70% [pen- Quello said. "To whatever extent the will harm the broadcast industry more etration] level, should move to place ca- [Mass Media Bureau] finds what it be- than help it, according to Wall Street ble in every home in the country without lieves are some violations, the stations analyst John Kornreich, general partner, charge." He proposed free installation will be given an opportunity to respond Sandler Capital Management, New of the cable drop in all remaining nonca- to specific allegations...." York. He gave the legislation no chance ble homes, along with free transmission Quello also said the agency should for passage into law. of local broadcast signals to all homes. declare exclusive jurisdiction over en- "Wall Street's view is that this is a Universal access to cable would increase forcing the law to pre-empt candidates total disaster. It would cut off the pro- the marketability of basic, pay and pay - who have been suing stations around the graming. It would cut off technology per-view services, he said. country for alleged overcharges. implementation. There's nothing good "This would, I think, also play very "Congress established the FCC as the about it," Kornreich said in a speech to well in Congress," he said. expert agency responsible for overseeing the Washington Metropolitan Cable In spite of the current political battles this complex area," said Quello. "Not Club last Monday (Sept. 30). between broadcasters and cable, greater only that, if the lowest- unit -rate provi- "If the broadcasting industry were to cooperation between the industries will sion is to have any coherent meaning at be silly enough to actually succeed in be a trend over the next five years. It has all, it cannot be subject to differing in- getting retransmission consent, the local already begun, Kornreich said, with terpretations in the courts of 50 states." cable operators will say to the TV sta- ventures like ALLNEWSCO, the 24- The FCC declaratory rules would save tions in the market: 'I'll carry the num- hour local news service in the Washing- the FCC the trouble of re- explaining its ber -one news and I'll carry the guy with ton area that Allbritton Communications position in each case, Quello said. the best sports, but I can become an (owner of WJLA -TV Washington) is "Also, if the ruling is appealed, as I affiliate of the other network and the scheduled to begin today (Oct. 7). Katz expect it would be, the review would third affiliate is bypassed,' " he said. Communications, a broadcasting rep probably take place in the D.C. Circuit, "If it did happen, it would probably firm, has been hired to represent ALL - the court most familiar with our rules," backfire on the broadcasters." In the NEWSCO. "I think you're going to see he said. unlikely event of cable re- regulation more of these overlaps that are in every- On other topics: passage, Kornreich predicted the final body's interest," Kornreich said. Quello said he supported legislative product will be a compromise bill the Kornreich also gave an analysis of the efforts to give broadcasters retransmis- cable industry can live with. general direction various media will take

68 Washington OroodonfiM Od 71fl1 as they emerge from the current reces- Growth in the theater business will be The regional Bell operating compa- sion. "The worst is over," he said. flat due to the impact of pay per view. nies' entry into the cable business will Over the next five years he projected "The ones that will bounce back the come over the next five years. "I think 5 % -6% growth rates for radio and TV most will be the ones that are best situat- the cable industry understands that long- stations, TV networks and magazine ed with strong franchises," such as TV term there is an inevitability of telco publishers. Cable will grow at about a stations with the dominant news depart- entry," he said. But it may be a limited 3% rate over that period but will emerge ments in their markets and newspapers entry that will lead to telco -cable joint as the only media that experienced sig- with the highest penetration in their ventures rather than increased competi- nificant growth during the recession. communities, Komreich said. tion. 1K

GOOD TIMES FOR MINORITY BUYERS, NBMC TOLD Tough financial times yield affordable properties, group owner Ragan Henry says

Despite a sluggish economy and tough financial climate, this is nevertheless a good time to be a minority entrepreneur, said radio group owner Ragan Henry at a panel held dur- ing the 18th annual National Black Me- dia Coalition convention in Washington last week. Newcomers can acquire stations "at the expense of someone else," Henry said, since many stations are selling at distress prices. Once the buyer identifies a property, "an entrepreneur can make a deal with a finance company with a small down payment and proof of suffi- cient working capital and assume all of or part of the note," he said. Henry suggested that, for financing, entrepreneurs consider a more traditional Mal Goode, the first black network news correspondent, was honored last week in Wash- source than financial institutions, i.e., ington by the National Black Media Coalition. Media notables who came to salute the dean friends and family. of black journalists and former ABC News correspondent were, from left, 'Prime Time Live' co -anchor Sam Donaldson, honoree Mal Goode, wuss -ry news anchor Maureen Bunyan and "The list of well -known broadcasters '60 Minutes' correspondent Ed Bradley. who are in trouble would shock you," Henry said. "Banks have learned not to aside and focus on two things: what's and get other people who are competent foreclose.... What [the banks] are doing best and what's right. You find out what in sales, engineering and news and let is keeping the entrepreneurs on the job your niche is and stay within that area, them run those areas." -OMB by discreetly shopping the properties around. In many cases people you think MATTER OF CONTROL are secure are being dictated to by their banks. The FCC Mass Media Bureau is investigating control of National Minority "Broadcasting has always been up 7 TV Inc., which is seeking to buy wTGI -Tv Wilmington, Del., from Dela- to 13% in terms of annual sales," Henry ware Valley Broadcasters for $4 million. FCC rules prevent ownership interest said. "We've hit a year where it's 4%- in more than 12 stations unless they are minority controlled. In the letter to the that exposed the weak entrepreneurs National Media counsel, the FCC has questions concerning the role of Paul who couldn't make it because inflation Crouch, Phillip Aguilar and P. Jane Duff. Crouch, who is white, is president, was covering up and allowing them to director and 33% voting shareholder of National Minority as well as president make the interest payments." of the Trinity Broadcasting Network, licensee of 12 commercial TV's. If Another panelist, Frank Milton, presi- Crouch has actual control of National Minority, grant of the sale would be dent of WLBT -TV Jackson, Miss., said "inconsistent" with the rules, the FCC said. those interested in owning broadcast sta- tions should first learn the business from PIRATES CAPTURED the inside. "Get with a well -run compa- ny and learn the dynamics," he said. The FCC field office in Dallas has shut down two pirate radio stations Milton said he became an owner be- broadcasting from residences in West Odessa, Tex., after a raid. Among cause he like the way stations didn't the four arrested are Tom Barnes and Mark Chanez, both 27, who identified were and the way they doing business themselves as a Pirate Radio Network and operated on 95.1 mhz and 107.7 treated their employes. He attributes his mhz. The stations used call signs KROX and KFRE, assigned to AM's outside success to hiring good people and allow- Texas. The offense carries criminal penalties of up to one year imprisonment ing them to do their jobs. "There's a and up to a $100,000 fine. stage where you have to let the ego set

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USA d CANADA ENGLAND FRANCE GERMANY ITALY JAPAN B00 -858- 9758 95-800-858-9758 0.800.89.1164 19 -05-90-1175 0-130-81 -18.45 1678-19-054 0031- 1ó4593 JOUTOALISIII

OFFICIALS DISCUSS TV'S IMPACT ON GULF WAR

TIcvision had little impact on Pres- several civilians died led coalition ident Bush's policy decisions dur- bombers to be more careful to avoid ing the Persian Gulf War and the hitting civilian targets. months leading up to it, but was a factor The decision to end the ground war in the administration's execution of its was not based on television, but the pic- policy goals. tures of rapid coalition advances and Key decisions to send U.S. troops to surrendering Iraqi soldiers made the de- the Gulf, to begin the bombing of Iraq cision easier. "I think there was a little on Jan. 15 and to begin the ground war a concern that, if you will forgive the foot- month later were made with little con- ball phrase, we were piling on," Haass sideration for the effect they would have said. on television newscasts, two administra- That "piling -on" impression might tion officials said during the "Confer- have been greater had the Pentagon re- ence on Television and the Gulf War: leased more of its own video footage of The Impact on Strategy and Decision the battles. Only a few examples of the Making" in Washington, sponsored by air war-almost all of them showing di- the Johns Hopkins Foreign Policy Insti- rect hits-were released during the con- tute and the Annenberg Washington Pro- flict. gram. "The fact of the matter is that you "Television was hardly being men- The public is ready to see the Pentagon's have not seen the ground war yet. You tioned at all" in White House and Penta- videotape of the lopsided coalition victory have not seen videotape and you have gon policy meetings, said Paul D. in the ground war with Iraq, said Ed not seen still pictures. That footage ex- Turner, CNN executive vice president. Wolfowitz, undersecretary of defense ists, thousands and thousands of feet of for policy, who attended most of those munitions to get the message across that it, on tape and film and still pictures in meetings both in Washington and in the air power in this theater with our tech- the Washington area and may be re- Middle East during two pre-war trips nology would be something they never leased by 1994," said Ed Turner, CNN there with Defense Secretary Dick Che- encountered before. We obviously failed executive vice president. "There is no ney. in that regard," Wolfowitz said. doubt but that for some, the display of But once the decisions were made, Haass identified nine policy mile- this videotape could undermine the will "television was the chief tool for selling stones marking key decisions before, to pursue this kind of foreign policy. our policy, "said Richard N. Haass, spe- during and after the Gulf War. Televi- However, war is the public's business. cial assistant to the President and senior sion had nearly no impact on five of the The viewers are grown -ups. They really director for Near East and South Asian nine, he said. "It did not play a role in can take bad news." affairs on the National Security Council. our pre-Aug. 2 [ 1990] policy" and did In the aftermath of the failed attempt Bush's efforts to form a multinational not hasten the timing of troop deploy- by Kurds and Shiite Moslems to over- force against Iraq "would not have suc- ments a few days after the Iraqi invasion throw Hussein after the ceasefire, "tele- ceeded without television," he said. of Kuwait. Other than the final delibera- vision probably had the greatest im- The Bush administration also tried to tions and vote of United Nations Resolu- pact," Haass said. The vivid pictures of use television as a diplomatic channel to tion 678, in which Iraq was given a Jan. beaten rebels and starving refugees Iraq. "For Saddam Hussein, we were 15 deadline to leave Kuwait, "the whole forced the administration to speed its conscious that television was one of the UN process was not really fought out on relief program and eventually use the few ways to get any message to him camera," Haass said. The decisions to military to carve out a secure region for directly, not just because diplomatic start the air and ground wars were also the Kurds in Northern Iraq, he said. channels were largely blocked, but be- made without regard to how they would Television inadvertently helped con- cause you couldn't have any confidence play on TV. tain the scope of the war. Both U.S. and that any of his subordinates could con- Televised coverage of the congressio- Israeli military analysts had doubts vey a message exactly as it was con- nal debates over whether to give Bush about the effectiveness of the Patriot veyed to them," Wolfowitz said. "No the authority to use force in the Gulf had missile system in defending against one wants to spread bad news in that some, "but not decisive," impact on Iraq's Scud missiles. Those doubts were system." events, Haass said. The coverage did erased by TV pictures beamed to a glob- But TV diplomacy was often not perhaps increase Congress's pace toward al audience. The Patriots "worked be- enough. Hussein was convinced going the final vote. yond any of our imaginations.... I think into the war that U.S. air power would TV had more of an impact on how the that demonstration of Patriot effective- be insignificant strategically, as it was in war was carried out. Both Haass and ness [shown to Israeli TV viewers] Vietnam. "We did try to get some cov- Wolfowitz said the images of the played a role in Israel's decision to stay erage on CNN about position- guided bombed bunker in Baghdad in which out of the war," Wolfowitz said. atlas

Broadcasting Od 7 1991 Journalism 71 FOR THE RFCORI)

As compiled by BROADCASTING from Kidd each own 25% of voting stock of permittee of KTLE -FM Tooele, UT (BALH910909GS; 92.1 September 30 through October 4 and new FM at Lutesville, MO. Filed Sept. 13. mhz; 1.3 kw; ant. -737 ft.) -Seeks assignment of license from Thomas W. Mathis to Local Broadcasters based on filings, authorizations and oth- WPRG(FM) Bar Harbor, ME (BAPH9109I3GP; 99.1 mhz; 10.5 kw; ant. 498 ft.) -Seeks assignment of Inc. for 530.000. Seller also has interests in er FCC actions. license from Bar Harbor Communications to Star KTLE(AM) Tooele, UT; KBRV(AM) Soda Springs and KRCD Idaho. Buyer is Broadcasting of Inc. for $45.000. Seller is -AM -FM Chubbuck. both Abbreviations: AFC -Antenna For Communications: headed by Robert and Thomas Cole. father and son. headed by Mary F. Kirigin. and has no other broadcast interests. Filed Sept. 9. AU- Administrative Law Judge: alt. -alternate: ann.- Robert Cole has 100% interest in WCME(FM) Booth - announced; ant.- antenna: aur.- aural: aux. -auxiliary; bay Harbor -Bath, and permittee of WPVM(FM) How- Actions ch. -channel; CH- critical hours.; chg. -change: CP- land. both Maine. Buyer is headed by Mark L. Os- KUUZ(FM) Lake Village, AR (BTCH910730HZ; construction permit; D -day: DA antenna; borne. who is also 50% shareholder Acadia -directional of 95.9 mhz; 3 kw; ant. 298 ft.)- Granted transfer of Doc.-Docket; ERP -effective radiated power: Freq -fre- Broadcasting Co., licensee of WKSQ(FM) Ellsworth. control within DBR Communications Inc. for $16,000. quency; HAAT -height above average terrain: H &V- ME. Filed Sept. 13. Sellers are James A. Denyberry and Charles C. Ross horizontal and vertical; khz kilohertz: - kw- kilowatts; KXDL(FM) Browerville, MN (BAPH910912GR: Ill, and have no other broadcast interests. Buyer is tic. license; m- meters: mhz- megahertz; mi.- miles; 99.7 mhz; 3 kw; ant. 100 ft.) -Seeks assignment of CP Wayne Bennett, and has no other broadcast interests. MP- modification permit; mod. -modification; night: N- from Allyn R. Stencel to Prairie Broadcasting Co. Inc. Action Sept. 18. pet. for recon.- petition for reconsideration; PSA-presun- for no cash consideration. Seller is headed by Allyn R. KRMX(FM) San Diego (BALH910712HY; 94.9 rise service authority; power: RC -remote control; pwr- Stencel, and has no other broadcast interests. Buyer is mhz; 21.8 kw; ant. 701 ft.)-- Granted assignment of S- A- Scientific- Atlanta; SH- specified hours; SL-studio headed by Donald D. Schermerhom, and is licensee of license from Sandusky Radio Southern California Inc. location; TL-transmitter location; trans. -transmitter; KEYL(AM) Long Prairie. MN. Filed Sept. 12. to San Diego Broadcasting Corp. for $10.1 million. TPO- transmitter power output: U or unlimited unl.- Seller is headed by Norman Rau. and through subsid- hours: vis.- visual; watts: Six WLNL(AM) Horseheads, NY (BAL910913EB; w- "- noncommercial. iaries owns KEGL(FM) Dallas -Fort Worth; groups of numbers at end of facilities changes items refer to 1000 khz; 5 k w -D) -Seeks assignment of license from KDKB(FM) Mesa (Phoenix), AZ, and KLSY -FM map coordinates. One meter equals 3.28 feet. Lighthouse Broadcasting Co. to Love Church Minis- Bellevue (Seattle- Tacoma), WA, and is subsidiary of tries Inc. for $256,000. Seller is headed by Paul E. Sandusky Newspapers Inc., publisher of four midwest- Schumacher. and has interests in WSJL(FM) Cape em newspapers. Buyer is headed by Tim Sullivan and May. NJ, and WTCL(AM) Chattahoochee, FL. Buyer Brian Applegate. and is subsidiary of Anaheim Broad- O W N E N S I I I P C H A N G E S is headed by James R. Pierce, and has no other broad- casting Corp.. which owns through subsidiaries cast interests. Filed Sept. 13. Applications KHQT(FM) Los Altos and KCAL -FM Redlands. both WLMF(FM) Webster, NY (BTCH9109I2GM; California. Action Sept 18. 102.7 mhz; 3 kw; ant. -100 WZAZ -AM -FM Jacksonville, FL (AM: ft.) -Seeks transfer of WGWD(FM) Gretna, FL (BALH910528HN; BAL910910GW; 1400 khz; 1 kw -U; FM: control from Webster Communications Inc. to George 100.7 mhz; 3 kw; ant. 328 ft.)- Granted assignment of 3 kw; ant. 300 W. Kimble for $75.000. Seller is Donna Coules. who BALH910910GX; 92.7 mhz: ft.)- license from Asset Investments Inc. to De Col Inc. for Seeks assignment of license from Thomas M. Baumer, is transferring all of her stock. Buyer is George W. 575.000. Seller is headed by Sherwood S. Day. and transfer agent, to UNC Media Group Ltd. for $2.025 Kimble, who has interests in licensees of WOLF -TV has no other broadcast interests. Buyer is headed by Seller has no other broadcast interests. Buyer Scranton and WWLF -TV Hazleton, both Pennsylva- million. James T. Devanie (50%) and Arveh J. Colson Jr. and UNC Media nia, and WNYR(AM) Syracuse. NY. He also has is headed by Edward Dugger Ill (50%). and has no other broadcast interests. Action Group Ltd. (100% VS). and recently purchased interests in permìttees of W32AE Duboistown and Sept. 18. WKKV -AM-FM Racine, WI. Filed Sept. 10. WILF(TV) Williamsport, both ; WNYS- WPSO(AM) New Port Richey, FL (BA- (AM) Canton, WTJA(TV) Jamestown. WFUD(FM) WXRSAM -FM Swainsboro, GA (AM: L910808EE; 1500 khz; 250 w- D)-- Granted assign- Honeoye Falls and new FM in Clyde, all New York, BAL910827GU; 1590 khz; 2.5 kw -D; 25 w -N; FM: ment of license from T G A Communications Inc. to and WNHA(AM) Concord, NH. Filed Sept. 12. BALH910827GT; 103.9 mhz; 3 kw: ant. 300 ft.)- The Hays Group Inc. for $240.000. Seller is headed by Seeks assignment of license from Crossroads Radio WC/EXAM) Pittsburgh (BAL910912EB: 1550 khz: Diana L. Adkins, and has no other broadcast interests. Inc. to Lacom Communication Inc. for $448,773. Sell- I k w -D, 4 w -N)-Seeks assignment of license from Buyer is headed by Page Peary. and has no other er is headed by Roy A. Thompson, and has no other Unity Broadcasting Corp. to Homewood -Brushton Re- broadcast interests. Action Sept. 20. headed by Owen L. Stud - vitalization broadcast interests. Buyer is & Development Corp. for S112.500. Seller WGEC(FM) Springfield, GA (BALH910717GZ: still. and has interests in WXKO(AM) -WKXK(FM) is J.V.A. W insert, and has no other broadcast interests. 103.9 mhz; 3 kw; ant. 300 ft.) -- Granted assignment of Valley. GA, and WGLC -AM -FM Mendota and Buyer is headed by Pamela Brown and other board Fort license from Christian Enterprises Inc. to Country WXKO -FM Pana. both Illinois. Filed Aug. 27. members. and has no other broadcast interests. Filed Time Broadcasting for 5390.000. Seller is headed by Sept. 12. KLSN(FM) Jefferson, IN (BALH910906GV; 98.9 James N. Birkitt, and has no other broadcast interests. mhz: 3 kw; ant. 100 ft.) -Seeks assignment of license KKHQ(FM) Odem, TX (BALH910913GN; 98.3 Buyer is headed by Evelyn C. Harvey, and has no from Lyon Company Inc. to Breakthrough Broadcast- mhz: 3 kw; ant. 303 ft.) -Seeks assignment of license other broadcast interests. Action Sept. 16. ing Ltd. for $90,000. Seller is headed by Jack J. Lyon; from Capi Spanish Inc. to Fulgham & Broadcasting WWJY(FM) Crown Point, IN (BTCH910802GL: he has 33.3% interest in assignee. Buyer is headed by Wood Communications for $275,000. Seller is headed 103.9 mhz; 3 kw; ant. 330 ft.)-- Granted transfer of Van G. Harden, and has no other broadcast interests. by has no other broadcast Hector P. Gonzales. and control from Meyer Broadcasting Corp. to Brown Filed Sept. 6. interests. Buyer is headed jointly by William W. Brothers Communications Inc. for $ I million. Seller is Fulgham and William O. Woody. Fulgham owns KABI(AM)KSAJ -FM Abilene, KS (AM: BA- headed by John Meyer. and has no other broadcast KBRA(FM) Freer, TX. Filed Sept. 13. L9I09I2EC; 1560 khz; 250 w -D; FM: interests. Buyer is headed by Willis F. and Willis E. BALH9109I2ED; 98.5 mhz; 100 kw; ant. 443 father and son (each and has no other ft.)- KGDD(AM) Paris, TX (BAL9I0909EC; 1250 khz; Brown. 50%), Seeks license from KABI Inc. to Eagle 18. assignment of 500 w -D, 95 w -N) -Seeks assignment of license from broadcast interests. Action Sept. for $650,000 ( "Changing Broadcasting Co. Inc. Lamar County Broadcasting to Webster Broadcasting KHCA(FM) Wamego, KS (BALH9I0624GE; 95.3 Hands," Sept. 16). Seiler is headed by Norton Corp. for $561,893. Seller is headed by Ray Eller, and mhz; 6 kw; ant. 328 ft.)- Granted assignment of li- Warner, and also owns KRLN -AM -FM Canon City has no other broadcast interests. Buyer is headed by cense from Bill E. Stallard to KHCA Inc. for and KSTR -AM -FM Grand Junction, both Colorado, Charles L. Webster, and has no other broadcast inter- $126,000. Seller has no other broadcast interests. Buy and KWBE(AM) Beatrice and KLIN(AM) -KEZG(FM) ests. Filed Sept. 9. er is headed by Jerry C. Hutchins and Cathy M. Lincoln. both Nebraska. Buyer is headed by John K. Hutchins, husband and wife (each 50%), and has no Vanier I1, and has no other broadcast interests. Filed KQXC(FM) Wichita Falls, TX (BAPH9109I2GQ; other broadcast interests. Action Sept. 18. Sept. 12. 105.5 mhz; 3 kw; ant. 100 ft.) -Seeks assignment of CP from Samwill Broadcasting to Red River Commu- WKJF-AM -FM Cadillac, MI (AM:

WSEQ(FM) Reidland, KY (BAPH910913G0; nications Inc. for $25,000. Seller is headed by Mandel BAL910729HW; 1370 khz; 5 kw -D, 1 kw -N; FM: 106.7 mhz; 3 kw; ant. 100 ft.)- -Seeks assignment of G. Samuels and Kyle R. Williams. and has no other BALH9I0729HX; 92.9 mhz; 100 kw; ant. 700 ft.)- CP from Ladon Broadcasting Co. Inc. to WMOK Inc. broadcast interests. Buyer is headed by David J. Mess- Granted assignment of license from Fetzer Broadcast- for $100,000. Seller is headed by Thomas S. Massie. ing, and is vice president of Sunrise Broadcasting ing Co. to Hagar Broadcasting and Investments Co. for and has no other broadcast interests. Buyer is headed Corp., licensee of KNCY -AM -FM Nebraska City and $350,000 ("Changing Hands," Aug. 12). Seller is by Gary G. Kidd, and is licensee of WMOK(AM)- KBWH(FM) Blair, both Nebraska, and WFSFIAM)- headed by Carl E. Lee. and also owns WJFM(FM) WREZ(FM) Metropolis, IL. Kidd and Michele M. WQLS(FM) Ozark, AL. Filed Sept. 12. Grand Rapids and WKZO(AM) Kalamazoo, both

77 Far lb Mord NradmNq Od 7 1!!1 tAL910726GI: 1190 khz; I kw -D: FM: and 25 board members, and is licensee of noncommer- 1ALH910726G1: 92.1 mhz; 1.75 kw; ant. 400 ft.)- cial educational WSLU(FM) Canton and WSLO(FM) iranted assignment of license from First Choice Corn - Malone, both New York. Action Sept. I. tunications to DPC Inc., subsidiary Bank Inc. of of La Crosse, WI (BPH910122MB )-Dismissed app. un Prairie; First Choice is voluntari- Communications of John H. White for 106.3 mhz: 16.18 kw; 124 m. surrendering stations to bank after defaulting on loan Address: 1920 S. First St. #1404. Minneapolis. MN trincipal totaling $3,217.440). Seller is headed by 55454. Principal has no other broadcast interests. Ac- din L. no broadcast McMahon, and has other inter- tion Aug. 29. :is. Buyer is headed by David Suchomel, president of PC Inc.. and Bank of Sun Prairie (100 %). Action :pt. 18. F A C I L I T I E S C H A N G E S NEW STATIONS Applications AM's WAYE(AM) 1220 khz 29 chions Birmingham, AL -Aug. application for CP to make changes in antenna system app. of 14th Twin Falls, ID (BPET900I I IKG)- Granted and change TL: to corner of Minis Ave., SW. and 3.98 ate Board of Education. Idaho. for 89.9 mhz: St.. SW. Birmingham: 33 28 41 N 86 50 55W. 1910 University Drive. r -V; ant. 131 m. Address: Cave Creek, AZ KCCF(AM) 1100 khz -Sept. 12 by Jerold A. Use. ID 83725. Principal is headed application mod. of CP (BP870929AP) to change TL interests. Action uber, and has no other broadcast approximately 10.5 km ENE of Cave Creek at junction pt. 13. of Cave Creek Rd. and Horseshoe Dam Rd., near Cave Norris City, IL (BPED900215MA)- Granted app. Creek. AZ; make changes in antenna system; 33 50 Voice of Calvary Ministries for 90.1 mhz; 22 kw -V; 50N 1I 149 56W. Eldorado, IL 62930. t. 90 m. Address: 905 High St., Phoenix KOOL(AM) 960 khz -Sept. 12 application Bowers. and has no incipal is headed by Wayne for CP to change TL to: .65 km S of Pinnacle Peak Rd. Sept. 20. aer broadcast interests. Action .62 km W of Phoenix. AZ; 33 41 34N 112 00 09W; llney, IL (BPED89I226ME) -- Granted app. of make changes in antenna system. uthern Illinois University for 90.3 mhz: 25 kw Oro Valley, AZ KVNM(AM) 97.5 mhz 28 cV; ant. 144 m. Address: Communications Bldg Rm -Aug. application mod. of CP (BPH861002TA) to change 18. Carbondale. IL 62901. Principal is headed by ant.: -41 m.; change TL: NW corner of La Chola Blvd. in McNally and B. Barnard Birger. plus six other and Ina Rd.. AZ. ird members. and is licensee of WSIU -FM -TV Car - ,dale. WUSI -TV Olney and WSIE(FM) Edwards - Napa, CA KVON(AM) 1440 khz -Sept. 5 applica- e. all Illinois. Action Sept. 20. tion mod. of CP (BP90092IAA) to augment nighttime line Mountain Lake, NY (BPED900117NB)- directional pattern. nied app. of The St. Lawrence University for 91.3 San Martin, CA KSJI(AM) 1120 khz -Aug. 29 z:.11 kw; ant. 527 m. Address: Romoda Drive. application mod. of Cl' (BP891031AD) to make tton. NY 13617. Principal is headed by Ellen Rocco changes in antenna system and change TL: to SE Chiropractic Association 1991 JOURNALISM AWARDS COMPETITION for distinguished service in health reporting

am in 1991 that will bring Awards to be given for: our nation. Then enter it date -April 1, 1992. - TELEVISION - )rogram or story that is - RADIO - n to the health needs of notivate your community - NEWSPAPER - rx, a . ttCI utluerstanaing of a health problem...if your efforts - MAGAZINE - promoted health and welfare, your story or program should be FOR RULES & ENTRY FORMS, WRITE in TO: entered this competition. Enter your own program or nomi- Journalism Awards nate colleagues' programs for awards. American Chiropractic Association i 1701 Clarendon Blvd.. Arlington, Virginia 22209 CASH PRIZES AND TROPHIES WILL BE AWARDED

Oct Niaifig 7,!!I For Ws Isola 73 comer of intersection of Llagas and Middle Sts.. San #84 -512). mi NE of Charleston. IN, Charleston Township. Martin, CA 37 06 08N 121 36 48W. Victorvile, CA (no call letters) 88.5 mhz -Aug. 28 Mt. Vernon, IN (no call letters) 106.7 mhz -Sept. 5 Tompkinsville, KY WTKY(AM) 1370 khz -Aug. application mod. of CP (BPED890802MK) to change application mod. of CP (BPH861023MD) to change 30 application for CP to reduce power to 2.1 kw and ERP: .055 kw H &V; ant.: 912.9 m.: TL: atop Quartz- ant.: 90 m.: change TL: .35 mi W of City limits and make changes in antenna system. ite Mtn. Communication site, Quartzite Mtn., 7.4 km .35 mi N of State Rte. 62. N of interchange interstate 15 and State 18. Natick, MA WBIV(AM) 1060 khz -Sept. 3 appli- of Rte. West Lafayette, IN (no call letters) 106.7 mhz Victorville, CA. - cation mod. of CP (BP900214AC) to make changes in Sept. 5 application mod. of CP (BPH880822MA) to antenna system. Panama City, FL WRSG(FM) 89.9 mhz -Sept. 9 change ERP: 6 kw H &V; change TL: .5 km S of application mod. of CP (BPED870507MA) to change intersection of 750 N Rd. and 400 W Rd.. West Park Rapids, MN KPRM(AM) 870 khz -Sept. 16 Lafayette. IN. application for CP to make changes in antenna system. ERP: 25 kw H &V; ant.: 70 m.: class: C2. Honolulu KAIM -FM 95.5 5 Decorah, IA KIWI -FM 100.9 mhz -Sept. 10 appli- San German, PR WSOL(AM) 1090 khz -Sept. 10 mhz -Sept. application for CP to change ERP: 14.45 kw H &V; ant.: 610 m.: cation mod. of CP (BPH9006271F) to change ERP: 30 application for CP to change IL: S side of Rte. #2, .4 change TL: Palikea Ridge. 6 km W -NW Waipahu. kw H &V. km S of Hormigueros. PR and make changes in anten- of HI. na system. Springfield, MA WNEK -FM 97.5 mhz -Aug. 28 93.5 mhz 9 application for CP to change freq: 97.5 mhz. to 99.7 Jonesboro, TN WKTPIAM) 1590 khz -Sept. 16 Lahaina, HI KPOA(FM) -Aug. appli- cation (BPH9105131J) class: mhz. application mod. of CP (BP910715AE) to correct coor- to change C3: ERP: .35kw; ant.: 738 m.; Waiakeakua, 6 dinates: 36 19 54N 82 28 27W. TL: Atop km SE Detroit WLLZ(FM) 98.7 mhz -Sept. 4 application of Lanai City. HI. is accepted for filing and renum- mod. of CP (BPH900403IE) to change ERP: 8.8 kw FM's bered file number BPH9108091E. H &V. Glencoe, AL (no call letters) 93.1 mhz -Sept. 5 Bethalto, IL WXJO(FM) 95.5 mhz -Sept. 6 appli- Flint, MI WFUM -FM 91.1 mhz -Sept. 5 applica- application mod. of CP (BPH891025M1) to change cation mod. of CP (BPH9006221A) to change overall tion for CP to change ERP: 17.5 kw H &V. ERP: 1.55 kw H &V: change ant.: 194 m. height of antenna supporting structure to 101 m above ground and 253 m AMSL. Spring Arbor, MI WSAE(FM) 89.3 mhz 28 Buckeye, AZ KYNI(FM) 106.9 mhz -Sept. 5 appli- -lune application (BPED880725MC) for CP to change freq: cation mod. of CP (BPH880728MZ) to change ERP: 6 Dixon, IL WIXN -FM 101.7 mhz -Aug. 22 applica- 106.9 mhz; ERP: 2.88 kw H &V: ant.: 102 m. is kw H &V; ant.: 93 m.; TL: Atop small hill on tion mod. of license to increase ERP: 6 kw H &V reinstated. National Guard Training Grounds. 8.8 km NNW of (pursuant to docket #88 -375). Buckeye, AZ. Traverse City, MI WLDR(FM) 101.9 mhz -Aug. Bremen, IN (no call letters) 96.9 mhz -Sept. 11 03 application for CP to change ant.: 192 m. Cottonwood, AZ KSMK -FM 95.9 mhz -Sept. 5 application mod. of CP (BPH880722MH) to change application for CP to change ERP: 5 kw H &V; ant.: ERP: 2.99 kw H &V; ant.: 141 m.; TL: Approx. 1.2 Columbus, MS WACR -FM 103.9 mhz -Aug. 30 762 m.: change TL: on Mingus Mtn. 10 km SW of km E of intersection of North Rd. and Hepton Rd. application mod. of CP (BPH8903291F) to change Cottonwood change to class CI (per docket #87-437). ERP: 50 kw H &V: change ant.: 150 m.; TL: 4.3 mi E Charlestown, IN WHOX(FM) 104.3 mhz -Aug. 27 of Ethelsville. AL: change to class C2 (per docket Prescott, AZ KNOT -FM 98.3 mhz-Sept. 3 appli- application mod. of CP (BPH880229MD) to change #87 -451). cation for CP to change ERP: 6 kw H &V; ant.: 61 m.; ant.: 100 m.; change TL: approximately I mi SW of change freq: 99.1 mhz; change to class A (per docket intersection of Salem Church Rd. and Rte 62 and 3.9 Los Lunas, NM KZPY(FM) 106.3 mhz -Sept. 4

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74 Fer the Record irada99ig Oct 7 14,1 PROFESSIONAL CARDS

T. COHEN, DIPPELL AND du Ted!, Lundin & Rackley, Inc. =CARL JONES= CORPORATION LOHNES & CULVER AS MdwMAO R a.1'C EVERIST, P.C. Consulting Radio-TV Engineers CONSULTING ENGINEERS CONSULTING ENGINEERS 1019 19th Strew, N.W.. Suite xis 1158 15th. St. , N.W. , Suite 806 Washington, COURT Washington , D.C. 20005 D.C. 20036 7901 YARNWOOD 7300 -L' STREET, N.W. SUITE 1100 Telephone: 202.223.6700 12021298 SPRINGFIELD. VIRGINIA 22153 -2722 WASHINGTON, D.C. 20005 (703) S69 -7704 (2021 898 -0111 Araaa2RAPCCB sinee lad ,Muka AFCCE Member AFCCE

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F.W. HANNEL á ASSOCIATES STRUCTURAL SYSTEMS C.P. CROSSNO & ASSOCIATES JOHN F.X. BROWNE TECHNOLOGY. INC CONSULTING ENGINEERS Professional Engineers e ASSOCIATES, P.C. Registered 1 Cabot Goody. P E PRESIDENT P.O. BOX 180312 525 Nbodward Ave 911 Edward Street TOWERS. ANTENNAS. STRUCTURES DALLAS, TEXAS 75218 Bloomfield Hills. MI 48013 Henry, Illinois 61537 New Tall T en. Existing Tower. (313) 642-6226 Studies. Analysis. Design Maddreawro. TELECOMMUNICATIONS (FCC, FAA) Washington Onice (309) 364 -3903 Impecnon.. Erection. EA CHARLES PAUL CROSSNO, P.E. (202) 293 . -2020 Fax (309) 364 -3775 6867 Elm SI McLean. VA 2210117041 456.9765 (214) 321 -9140 MEMBER AFCCE Member AFCCE

IAWRIN(I I MORTON ASSOCIATES SELLMEYER ENGINEERING MESA D.C. WILLIAMS, P.E. 0,1.01. SII' TIONS TECHNOLOGIES INC. 11 OAKS LANE ( MESA OAKS CALDOINIA MM Consulting Engineers Consulting Radio Engineer Member AFCCE L. P.E. P.O. Box 356 Post Office Box 1888 Clarence M. Beverage LAWRENCE MORTON, Laura M. Mirrahi AM FM TV McKinney, Texas 75069 Carson City, Nevada 89702 APPLICATIONS FIELD ENGINEERING MEMBER AFCCE (214) 542-2056 (702) 885 -2400 PO. goa 1130. Marlton. NI 08053 61191985 -0077 FAX:1609)985 -8124 (805) 733 -4275 / FAX (805) 733 -4793 Member AFCCE

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PROFESSIONAL /SERVICE DIRECTORY RATES 52 weeks - $40 per insertion 26 weeks - $50 per insertion There is a one time typesetting charge of $20. Call (202) 659 -2340 application mod. of CP (BPH880519OA) to change mod. of CP (BPCT851105KE) to change ERP (vis): and make changes in antenna system. ERP: 100 kw H change ant.: 200 m.: TL: .3 mi S 3236 kw: ant.: 269 m: 8 mi SE of Llano. TX; &V; TL: Off New York WWRV(AM) 1330 khz -Aug. 29 appli- Rte. 6; change to class CI (per docket State Route 71: antenna: Dielectric TFU- 361(BT): 30 of #574). cation (BP910624AE) granted for CP to change from 40 98N 98 33 59W. Milion- Freeweter, OR KLUB(FM) 97.9 mhz - commercial station to non -commercial educational sta- Aug. 28 application for CP to change ERP: 5.1 kw Actions tion. H &V; ant.: 215 m.: change TL: Microwave Hill. Du- Wadesboro, NC WADE(AM) 1340 khz -Sept. 5 roc, OR. 310 mi W of Duroc Grain Elevator: change to AM's application IBP900320AE) granted for CP to increase class C3 (per docket #89 -203). Moulton, AL WHIY(AM) 1190 khz -Aug. 28 ap- power to I kw and make changes in antenna system. Bedford, PA WAYC -FM 107.5 mhz -Aug. 27 ap- plication IBP910116AB) dismissed for CP to correct Cuyahoga Falls, OH WCUE(AMI 1 150 khz -Sept. plication mod. of license to increase ERP: 0.37 kw coordinates to: 34 28 57N 87 18 23W and increase 5 application tower height. (BMP900720AB) granted mod. of CP H &V (pursuant to docket #88-375). (BP890809AC) to augment daytime pattern. Berwick, PA WZWRIFM) 103.5 mhz -Sept. 3 ap- Punta Gorda, FL WCCFIAM) 1580 khz -Sept. 23 application granted Mobridge, SD KOLYIAM) 1300 khz -Sept. 4 ap- plication mod. of CP (BPH87 I I IONK) to change ERP: (BP900718AE) for CP to reduce plication (BP910624AB) granted for CP to correct co- 2 kw H change ant.: 117.9 m.: TL: 41 05 I 76 power to 710 w and make changes in antenna system. &V; IN ordinates to: 45 32 07N 100 20 45W. 16 41W. Ely, MN WELY(AM) 1450 khz -Sept. 4 applica- Del Valle, TX KIXL(AM) 970 khz-Sept. 16 appli- PA WFXX -FM 99.3 mhz South Williamsport, - tion IBMP910805AD1 granted mod. of CP cation (BMP910805AC) granted mod. of CP 9 application for CP to change ERP: 4.2 kw Sept. (BP8912041F) to change TL: E end of Allaire St. (BP900518AH) to augment daytime pattern. H 120 ft. E ft. &V; ant.: m.; TL: 1000 of Tre. 552.300 between First Ave. E and Third Ave. E. Ely St.. MN; S with 9 mi NE Gloucester, VA WXGM(AM) 1420 khz -Sept. 16 of junction Rte. 589. of city. 47 53 40N 91 51 50W: make changes in antenna application (BMP910809AE) granted mod. of CP PR -FM 92.1 mhz -Sept. 3 system. Hormigueros, WBOZ (BP910328AC) to reduce day power to 704 watts and CP ERP: 2 kw H ant.: application for to change &V; make changes in antenna system. 337 m.: change TL: Barrio Atalaya. 4.05 km S of New York WLIB(AM) 1190 khz -Sept. 3 applica- Aguada. PR. tion (BP900405CQ) returned for CP to change hours of Norton, VA WNVA(AM) 1350 khz -Aug. 27 ap- operation to unlimited by adding night service with 5 plication (BP910520AEI granted for CP to correct co- Charleston, SC WSUYIFM) 100.7 mhz -Sept. 12 kw on freq: 1200 khz (remain on 1190 khz during day) ordinates to: 36 57 58N 82 35 17W. application for CP to change freq: 100.5 MHz; ERP: 25 kw H &V; ant.: 100 m.: TL: Secessionville Road, Charleston, SC: class: C3: per docket 90-32. Lancaster, SC WRHMIFM) 107.1 mhz -Aug. 14 application for CP tu change ERP: 2.6 kw H &V. SUMMARY OF Carthage, TN WUCZ(FM) 102.3 mhz -Aug. 19 application for CP to change ERP: 2.3 kw H &V; ant.: BROADCASTING & CABLE 148 m.: change TL: .8 km at 200 degrees (T) from intersection of Hwy. 70 N and Horseshoe Bend Rd.. near Elmwood. TN. Germantown, TN WEZI -FM 94.3 mhz -Aug. 22 to ERP: 50 kw H &V; ant.: application for CP change BROADCASTING 144 m.: TL: 1.1 km E of US Rte. 78. Mineral Wells. MS: Channel: 23IC2: employ a directional antenna: per docket 87 -619.

Waynesboro, TN WTNR -FM 94.9 mhz -Aug. 19 SERVICE ON AIR (l''s' 'I OT AI application mod. of CP (BPH890104MC) to change ERP: 25 kw H &V: change class: C3 (per docket #90- Commercial AM 4,987 236 5,223 5641. Commercial FM 4.502 I.ul? 5,515 Beeville, TX KYTX(FM) 97.9 mhz -Sept. 5 appli- cation mod. of CP (BPH9001081D) to change ERP: 34 Educational FM 1,475 »01 1.775 kw H &V; change ant.: 178 m. Total Radio 10.964 1.549 12,513 Cameron. TX KCRM(FM) 103.1 mhz -Aug. 22 application for CP to change TL: 30 45 16N 96 54 Commercial VIII' TV 557 30W. Commercial UHF TV 5711 171 741 Canyon, TX KAKS -FM 107.9 mhz-Aug. 22 appli- cation nod. of CP (BPH830419A1 as Mod) to change Educational VHF TV 124 3 127 ant.: 418 m.: TL: 6.3 km NE (53 degrees (T)) of Bushland. TX. Educational UHF TV 132 11 243 Corpus Christi, TX KBSO(FM) 94.7 mhz -Aug. Total TV 1,483 200 1.683 21 application mod. of CP (BPH8803 IONV) to change ant.: 87 m.; change TL: .25 mi SE of Rand Morgan VHF LPTV 214 148 362 Rd. on Southbound Access Rd. of IH -37, Corpus Christi. TX. UHF LPTV 711 8181 1.511 Payson, UT KTCE(FM) 92.3 mhz -Sept. 5 applica- Total LPTV 925 948 1,873 tion mod. of CP (BPH880421MM1 to change ERP: 1,871 2,221 0.110 kw H &V; change ant.: 675.4 m.: TL: 9 km NW FM translators 350 ut Payson in W Mountain Communications site, UT. VHF translators 2,698 78 2,775 Pullman, WA KZZL -FM 99.5 mhz -Aug. 16 appli- cation for CP to change ERP: 81.4 kw H& V; ant.: 323 UHF translators 2,338 396 22.634 m.: change to class CI (per docket #90 -386). Altoona, WI (no call letters) 98.1 mhz -Sept. 4 application mod. of CP IBPH900517MH) to change ant.: 85 m.; change TL: 1819 Mitchell Ave., Eau CABLE Claire. WI. Stevens Point, WI WMGU(FM) 104.9 mhz -Aug. Total subscribers 53,900,000 30 application for CP to change ERP: 25 kw H &V; TL: intersection of Bluebird Lane and Burma Rd., NW of !tomes passed 71,300,000 Mosinee. WI: change to class C3: change City of total systems 10,823 license to Marathon. WI (per docket #90 -87). TV's Household penetration+ 58.6% Houston KZIL(TV) ch. 61 -Aug. 30 application Pay cable penetration 29.2% mod. of CP (BPCT820510KR) to change ERP: 2740 kw; ant.: 552 m; TL: .8 km NE of Senior Rd. near Includes of -ar licenses. t Penetration percentages are of TV household universe of Mustang Bayou, TX: antenna: Andrew ATW 30H2- 2 a 92.1 million. ' Construction permit. Instructional TV fixed service. Studio-transmit- HSC2 -615. (DA)(BT). ter link. Source. Nielsen and Broadcasting's own research. Llano. TX KLNO(TV) ch. 14 Sept. 16 application

76 For the Record badeoliq Od q 1P11 CI4ASSIFIED

See last page of Classified Section for rates. closing dates, box numbers and other details.

Excellent opportunity for a radio sales manager WEPM -WKMZ looking for intelligent, committed in an undercrowded radio market of 30,000 plus in person for news operation. Writing skills, know- central . Three stations in market with ledge and respect for the English language a two of them ours...competition is an AM stand- must. Commitment to honest, factual, unbiased NEP WANTED M NMGMNMIT alone. Good earnings potential...minimum of three reporting. Must be willing to accept style guide- years radio and /or radio sales management expe- lines and open to professional criticism. EOE. Immediate need for sales- oriented general man- rience required along with hard work. dedication Tape, resume to: Richard Strader, PO Box 767, ager with both bottom line and program experi- and persistence. Reply to Box 0-2. EOE. Martinsburg, WV 25401. ence. FM -AM combo in small competitive market benefits. Beautiful Are you a highly motivated, self starting sales News director. Excellent pay, located in beautiful Southeast. Send resume, ref- market Mínimum two years radio news experi- and salary requirements P -42. oriented, take charge GM who would like to move erences, to Box ence. Send tape and resume to WZOE. Box 69. EEO. to a pleasant mid -south market? Powerful combo. Attractive area. Generous compensation. EOE. Broadcast Center, Princeton, IL 61356. EOE Marketing manager: Radio station KFAM is a Reply to Box 0 -11. NEW WANTED PROGRAMING 50KW AM stereo in North Sait Lake City. Utah, and PRODUCTION AND OTHERS we are looking for the right person to manage our NEI? WANTED SAMS marketing dept. Call 801- 531 -0700. EOE. Community relations director KFLT: AM Tuc- So. AM looking for sales person. At General manager for small market AM/FM. Move son, Arizona. Christian formatted station seeks least 2 yrs. experience, positive attitude, desire to North to and live a little better. Enjoy the individual with on -air and public relations-promo- be successful. Resume and references to GSM, unique Alaskan lifestyle and work with a solid tion experience. Send letter, resume, references PO Box 510. Leonardtown. MD 20650. EOE. team of radio professionals. Must have sales. pro- and audition tape to: Ed Phillips, KFLT Radio, Box graming and promotion experience. Emphasis on 36868. Tucson, AZ 85740. Women and minorities community involvement with ability to lead staff by HELP WANTED TECHNICAL encouraged to apply. EUE. example. This is an excellent opportunity with compensation based upon station's performance. KANU -FM radio at the University of Kansas seeks Major satellite ra- Send resume in confidence to Box 0 -1. EOE. Radio broadcast technicians: a classical music announcer /producer to host dio network seeks broadcast technicians for oper- weekday classical programing and produce met- Station manager needed for WCOW AM and FM. ations and maintenance positions in the NYC weekly concert series. Requires bachelor's de- have 100,000 watt FM and 5,000 watt AM daytimer in ro area. Applicants must technical gree plus previous experience programing /an- network west . Mutual affiliate with a Country experience in the following areas: opera- nouncing classical music, plus production experi- Western format. Stations have strong news identi- tions, radio automation, computer systems, digital ence. Salary competitive, plus generous benefits. ty. Position requires supervision of all staff includ- audio processing, fiber optics and satellite uplink - For complete description and/or to apply. send ing news and sales. Please send resume and ing. A minimum of 2 -3 years experience is re- resume. classical aircheck and production sam- letter outlining experience along with salary re- quired. Maintenance positions require SBE certifi- ple, plus three professional references to: Rachel quirements to: Zel Rice, PO Box 400, Sparta. WI cation and demonstration of technical abilities. Hunter, KANU -FM, Broadcasting Hall, University is 54656. No phone calls. EUE. Shift work required. Qualified applicants should of Kansas. Lawrence, KS 66045. Appfications not resume Digital Planet send to Personnel Dept., accompanied by an audition tape will not be con- 520 Thomas Blvd., General manager wanted: Michigan Urban -for- Broadcast Operations Center. sidered. Deadline for applications: November 1, Orange, NJ 07050. EOE. No phone calls. matted FM/MOR- Nostalgia AM seeks a well - 1991. KANU is an EO /AA employer. man- organized sales animal to serve as general Chief engineer: WJLQ- FM/WCOA -FM Pensacola leading radio stations. The FM is #1 Contemporary Christian radio, WWDJ -AM, ager of these is looking for an engineer exper enced in digital and The AM is the #1 AM in the (NYC market) seeks qualified person to assume or #2 in all demos. analog audio circuitry. The successful candidate is by national programing responsibilities and host morning market. The radio station owned must have directional AM and continental FM trans- consultant Mike McVay. Send tape and resume to show. Strong leadership skills a must. Rush tape, mitter experience as well as current knowledge of resume, and cover letter describing your suitabil- Steve Smith, McVay Broadcasting. Inc., 24650 FCC rules and regulations Please send resume 148. ity for the job to Edward Abels, GM, WWDJ, 167 Center Ridge Rd., Suite Cleveland. OH history to Michiels. Gen- complete with salary Gary Main St., Hackensack, NJ 07601. Absolutely no 44145. No calls please. Equal employment oppor- -AM, North eral Manager, WJLQ- FM/WCOA 6565 calls. EUE. tunity. "W" Street, Pensacola, FL 32505. Deadline for ap- 15, 1991. GM/GSM Pennsylvania small market a BIG op- plications is October EOE. SITUATIONS WANTED MANAGEMENT portunity. We want a "people person" who can lead. sell and train. Well established company. HELP WANTED NEWS GM, sales pro, promotions, programing expert, Immediate opening. Call 804 -484 -3017. EOE. people skills, profit motivated, bottom -line orient- Award winning small market news /talk station. ed, start-up or turnaround welcome. available im- general manager: Powerhouse university town. seeks news director. Must eat. mediately. Reply to Box N-45. large market FM with fabulous ratings, facilities breathe and live news. Duties: Anchoring local and people has a rare opening for a sales orient- newscasts, street reporting. training. Tapes and Outstanding small market GM...wants to get ed general manager. Winning candidate will be a resumes to Tim Molnar. WMAJ Radio, PO Box back to Texas, Arkansas or . Great track record. disciplined, "take charge" individual possessing 888, State College, PA 16804. EOE. 20+ years experience. Box P -49. high motivational leadership skills. Send resume

Cut expense I will to Charles Stone. Broadcast Services. 1650 Ty- On-alr hosts: WNYC Public Radio currently seeks -make money! consult your station, increase revenue sons Blvd., Suite 790. McLean. VA 22101. EOE. three part-time and one full -time host for FM pro- and improve ratings! Former graming. Responsibilities include performing on- owner -23 years -every market size-ev- ery format including urban. Call me, KIKC AM & FM seeking experienced general air announcing duties including news, on -air fun- I'll give you manager with strong sales and management skills draising, live events, remotes, interviews 8 an incredible idea for free! John Wilson 1 -800- and proven track record. Offering medical cover- continuity between programs. Requirements in- 256 -5317. age. disability insurance and 401K Plan. Resumes clude a BA degree in Communications or satisfac- Selling general manager: Experienced broad- to: Peter Kozloski, President, PO Box 1149, tory equivalent, 3 years of full time professional caster seeks new challenge. Market size /location Presque Isle, ME EOE. 05769. on -air experience or satisfactory equivalent. secondary to opportunity. Outstanding expertise Strong knowledge of classical and jazz required. in management, motiva- Station manager: Northern Ohio combo is look- expense organization. Shifts (1 per person): Saturday 10am -5pm; Sun- tion, selling and people. My aggressive experi- ing for a station manager with a strong sales 10am -5pm; -midnight; day Sat/Sun 5pm Mon -Fri ence at all levels of management will be an asset background. You must have a successful record midnight -6am. If interested, please send cover to your station. Reply to Box Q -3. and be knowledgeable in all aspects of station letter indicating position desired, resume and non- operations. Must be goal and budget minded. returnable cassette to WNYC. Personnel. Dept. Hard working, small market GM needs new chal- Send resume to: President. Radio Enterprises, 13H, 1 Centre Street, 26th Floor, New York, NY lenge. 6 years at present location. Looking for long Box 738, Ashtabula, 44004. OH EOE. 10007. EOE. No phone calls. term situation. Prefer Carolinas. Reply to Box Q-4.

Nredmlilq Od 7 H!1 tlaidfladn Self motivated/successful GSM, CRMC. San Expanding radio broadcaster. Positions avail- Francisco based. Seeks new opportunity. Twenty able in Colorado and Atlanta include: Sales, air TRIP WANTED NEWS solid years/great track record including experi- personality, news, board, production, administra- ence with network station, news, talk, sports, mu- tion. Three years experience. Tapes and/or re- Entry level reporter: Send non -returnable tape sic, AM/FM, consulting. New business develop- sumes to: Mainstreet Broadcasting Co., 1160 S. and resume to WOWL -TV, 840 Cypress Mill Road, ment and event marketing expert. Unique ability Milledge Ave.. Athens, GA 30605. Florence. AL 35630. No phone calls please. EOE. hiring, training, motivating sales talent. Wrote the "book" in the West for category selling. NAB /RAB Boost Sales! Train new reps with "How to Sell Field producer: Opportunity available for a cre- convention speaker. Prior owner /operator. Let's Radio Time to a Savvy Media Buyer" by veteran ative, mature individual. Good journalism back- talk. Call Jack at 415- 456 -9722. media executive Lee White. $9.95 + 1.25 P&H. In ground a must. On camera experience required MD add 5% sales tax. CMC Communications, 712 with a minimum of 3 years hands -on experience in Music licensing problems? Fees too high? Too S. Charles, Baltimore. MD 21230. news or magazine style stories. One of the country's much redtape? Call me for help. Former BMI VP. top Christian television programs offers an excellent I'll save you money, time and aggravation dealing salary and benefits package. Send 1/2 inch reel ASCAP, BMI and SESAC. Bob Warner, 914 -634- and resume to: Personnel Director, PO Box 819099, 6630. Dallas, TX 75381 -9009. EOE.

Experienced programer in top 100 with sales ex- TELEVISION Producer: One of the strongest news organiza- perience looking for GM challenge. I have creative tions in the southeast is looking for a 5pm produc- ideas that can generate numbers and revenue. Bot- NELP WANTED MANAGEMENT er. We do more local news than anyone in the tom line and FCC versed. Reply to Box 0-5. region, including production of the nation's only statewide cable news system. We have all the Experienced news director. Black male, seeking Business manager: Small public television net- work seeks hands -on business manager for the toys including SNG, Newstar, and Doppler . opportunity in markets 1 thru 50. 716 -691 -4437. network and its stations; computerized account- The successful candidate must be a strong writer who can build memorable programs. This candi- Recession buster! I have $50 K to invest plus ing, planning, forecasting, budgets, policy, mgt. date must also be a producer with a solid track experience to be your GM or PD and help your info., purchasing, human resources, and contract record of success and innovation. If you meet station in all areas. West coast only. Let's talk! management. Prof. requirements: Degree in Ac- these requirements, send a resume and a non- Brad 619 -328 -7728. counting. MBA or CPA helpful. Exper.: 3 or more years in acctg., prefer in public TV and manage- returnable tape to Steve Minium, News Director, 21 year radio veteran seeks small market chal- ment. Strong communication skills. PC, Lotus, WBRC -TV, PO Box 6, Birmingham, AL 35201. lenge in Michigan or midwest/central /mideast re- DBase, etc. Send resume, including salary re- EOE, M/F. gions. Mike - 419- 243 -0043. quirements, to Business Manager, HITN, 449 Southeast NBC affiliate looking for right person Broadway, 3rd Floor, New York. NY 10013. EOE. to complement male co- anchor. Must possess strong news judgment and team leadership. Re- SITUATIONS WANTB MUS porting and community involvement are critical to the position. An equal opportunity employer. Send Experienced sales manager, salesman, honest, UM? WANTI SALES tape and resume (no calls) to: WSAV -TV, News sober, reliable. Prefer Georgia or Florida. Experi- Director, Harry W. Bowman, PO Box 2429, Savan- enced all phases. Reply Box 0 -6. Sales Speclelist/Fairfield County: Responsible nah, GA 31402. EOE. for generating sales in Fairfield County for WTNH- the weather authority TV. Minimum of 3 years broadcast experience Meteorologist: You will be SITUATIONS WANTED TECHNICAL needed for required. Must be self -motivated individual. Send in this Sunbelt market. Weather anchor 10 newscasts, with responsibility for resume to Lou Verruto, WTNH, 8 Elm Street, New 5, 6 and pm reports on and Florida or anywhere! Former Harris engineer Haven, CT 06510. EOE. weather staff and weekly science available by the day, week or project. Work on /or environment. College degree and one year anything. Excellent references. 813- 849 -3477. experience. Salary depends on experience. Send resume and non -returnable tape to News Director. Broadcast engineer: 25 years of experience with Hattiesburg, MS HELP WANTED TECHNICAL WDAM -TV, PO Box 16269, AM & FM technical and management for commer- 39402. No phone calls. EOE. cial and noncommercial stations. Willing to relo- cate. Reply Box 0 -10. WDSU -TV in New Orleans, LA is seeking an Sports reporter/weekend anchor: Join the #1 ENG maintenance engineer. Must be a highly team in this Sunbelt university town. Must be able qualified engineer in Beta, U- Matic, and field to shoot and edit. Degree and one year's experi- SITUATIONS WANT® NEWS equipment repair. Applicant should have 3 -5 ence required. Send resume and non -returnable years experience and should be capable of han- tape to News Director, WDAM -TV, PO Box 16269. Pro newsman/copywriter, educated, personality. dling the pressure of our high energy news de- Hattiesburg. MS 39402. No phone calls. EOE. Available for interview anytime September. For partment. Send resume to Carolyn Simmons, Per- details/demo tape phone me c/o Boye de Mente, sonnel Coordinator, WDSU-TV, 520 Royal St., New WAVY -TV, the NBC affiliate in Norfolk -Ports- tel. 602 -952 -0163. Orleans, LA 70130. No phone calls, please. EOE. mouth, is looking for a talented. aggressive leader to take charge of our winning news department Experienced general assignment reporter. Candidate must have news director, assistan news Chief engineer: Chicago. Illinois, WSNS -TV Black male, seeking opportunity at ah sta- news director or executive producer experience in . 22- year -old station. New transmitter. tion in markets 1 thru 40. 716 -691 -4437. hard -news and award -winning shops. Candidate Job requires experience, technical ability and must also be savvy in research and marketing and people skills. Salary open. Send resumes to Jose should have an excellent grasp of promotions. Lamas, 430 W. Grant Pl., Chicago, IL 60614, or SIMMONS WANTED PROGRAMING is a very competitive news mar- call collect (312) 929 -1200. All replies confiden- & OTHERS ket and we seeks a news director who will help PRODUKTION tial. EOE. WAVY remain Virginia's leading news channel. requirements MA There are nearly 700 oldies stations, one of you Educational include BA. BS, or Videotape editor: Experienced on -line editors MS in Journalism, Communications or any other needs a young but experienced, energetic but not headstrong, personable and knowledgeable needed for Mt. Kisco, New York based National related field of study. All inquiries should be ad- President Man- PD/AT. Relocation no problem. AM -FM, small mar- Cable Network. Must be familiar with GVG editors dressed to: Lyle Banks, & General & chyron, Betacam formats. ager, WAVY -TV, WAVY Portsmouth, VA ket, automated or satellite, let's talk. Buster J. switchers, dubner, 300 Street, Fax -399- Keaton 608-362-0086. Flexible hours/weekends. Please send resume to: 23704. Phone # 804- 393 -1010. # 804 THE TRAVEL CHANNEL, 90 South Bedford Road. 7628. No phone calls please. An EEO employer. Radio Is my life! (At least for the past 21 years) Mt. Kisco, NY 10549, or fax #212 -603 -4526, attn: WAVY -TV is a LIN Broadcasting Television station. Seeking Country /AC programing challenge in Edit Scheduler. EOE. Michigan or Midwest. Mike 419- 243 -0043. KSBW -TV In Salinas/Monterey, CA, is looking for an experienced photojournalist who knows KABB- Money, money, money! Do you need some for Director of engineering and operations: how to tell stories with great pictures and natural rated independent, is look- your station? Unique programing concept. Call TV, San Antonio's top sound. Minimum one year experience required. highly motivated individ- me now. 813 -849 -3477. ing for a highly qualified, Send resume and tape to: Mitchell Jordan, Chief ual to oversee the technical and production depts. Photographer, KSBW -TV, PO Box 81651, Salinas, Reports to the general mgr., will interface with CA 93912. M/F EOE. MISCELLANEOUS sales, promotions and the public. River City Broadcasting stations offer excellent salary and Associate producer for west coast affiliate. Must Make money In voiceovers. Cassette course of- benefits packages. Send resume to: KABB -TV. have producer experience and strong writing and fers marketing and technique for success in com- General Mgr., 520 N. Medina, San Antonio, TX editing skills. Send resume to: Maria Barrs, News mercials and industrials. Money -back guarantee. 78207. No phone calls please. An equal opportu- Director, KSBW-TV, PO Box 81651, Salinas, CA Call for info: Susan Berkley. 1 -800- 333 -8108. nity employer. 93912. EOE.

>a altalßsd MadEtNHaR Od Sports reporter /PT anchor. Great opportunity Creative services writer /producer: If you're a with #1 NBC affiliate. #1 St. Louis all news time highly creative, hands on producer with excep- PKiONAIITY/TAEENT periods. Qualified applicants must have proven tional writing skills and are looking to join a #1 minimum 3 years sports reporting experience. Re- team, look no further. You must have extensive Versatile minority entertainment anchor- report- search, write, report, P/T anchor. High energy lev- background in news promotion and at least two er /news anchor -reporter with 3 years of experi- el. Degree. Send resume and tape to: News Di- years experience as a writer /producer in a TV ence with "THE" entertainment news show and rector, KSDK, 1000 Market Street, St. Louis, MO promotion department. Please send resume and cable looks to jump start stalled career. I'm just 63101. No calls. EOE. tape to Artie Schaff, Director of Creative Services, looking to work with the best. Reply to Box P -41. WTVT, 3213 West Kennedy Blvd., Tampa, FL News director: Midwest CBS affiliate is looking 33609. EOE. for a good leader and motivator with high journal- MISm1Ai0Ut istic standards and strong administrative skills. A Promotions producer: Do you have experience minimum of 3 years experience in television jour- in a smaller market television station promotion nalism required. Applications will not be accepted department and looking to move up? Have a flair Career videos. Our broadcast professionals pre- after October 20, 1991. Send tape and resume to: for news promotion? Able to edit on Beta or 3/41 pare your personalized resume tape. Unique for- Doug Padgett, Vice President/General Manager, ABC owned and operated station in North Caroli- mat, excellent rates, job search assistance. 708- WEHT -TV, PO Box 25, Evansville, IN 47701. EOE. na with an opening for a writer/producer /director 272.2917. M/F. is looking for you. Send tape and resume to: Cre- swimming against the tide? ative Services Director, WTVD Television, 411 Lib- Job hunting -but most trusted full- service Medium market TV station located near the Pa- erty Street, Durham, NC 27701. No phone calls! A We're broadcasting's firm with a diversified portfolio to fulfill cific Ocean needs a weekday weather anchor and Capital Cities/ABC station. EOE. consulting weekday sports anchor. Must have personality the needs of each client. Television, radio, corpo- and experience. Send resume only at this time to rate communications. From major market to entry- Box 0 -7. EOE. level. No placement lees or contractura) obliga- SIIWTIONi WANTED AIAMA6NMNT tions. Now in our 7th year! Media Marketing/THE News director: 75th to 90th market. Affiliate. Mid- HOT SHEET, PO Box 1476 --PD, Palm Harbor, FL west. EOE. Reply to Box Q -8. Owners, GM's, GSM's; Jeff Arthur Productions 34682 -1476. 813- 786-3603. just wrote over one million dollars in new Producer: For Emmy winning newscast at WCNC- advertis- Primo people has the answers! News directors ing revenue in Texas, Florida, Louisiana, North TV, the NBC affiliate in Charlotte, NC, which is also and talent... we can help you. Call Steve Porricelli Carolina and South for stations like the home of the new NBC news channel. We seek Carolina just or Fred Landau at 203-637-3653, or send resume yours. This proven results program works! Guar- a strong writer who is competitive, creative and and 3/4" tape to Box 116. Old Greenwich, CT anteed! Please call collect - 813 -573 -5277. not a mechanic. Live and SNG savvy is critical. 06870 -0116. requirements include at least five years pro- Our Black male, reporter, currently working at #1 degree. If you ducing experience and a college news station in Buffalo seeks news director posi- requirements, references and a meet these send tion at small market station. 716-691 -4437. non -returnable tape showing your creative capa- GELE bilities to Ken Middleton, News Director, WCNC- TV, PO Box 18665, Charlotte, NC 28218. EOE SITUATIONS WANTED MANAGEAIMTE M/F. SBWTIONS WANTED MINIM 15 year radio /advertising management execu- NPPA oriented photographer to staff Lake Michi- tive with recent MBA degree seeks advertising gan shore bureau. New office and equipment in a Mobile EIC /video engineer S N V iE.N.G. engi- sales or administrative position in small /medium beautiful Great Lakes town. Tape and resume to neer. 17 years broadcast experience including market. Successful turnaround experience. Su- Steve Hayes, WWMT, 590 West Maple Street, Kal- major television network and nationwide mobile perb management, sales and promotional skills, amazoo, MI 49008. EOE. production facilities. FCC licensed /SBE senior television certified. For resume and information: capable of full P & L responsibility. Call Doyle, 908-494-9443. 405- 447 -0626.

MEP WANTS PROGRAMME PROONCTEON a OINKS SITUATIONS WANTED NEWS ALLIED FIELDS Assistant art director: To help lead top TV Excellent, experienced sportscaster looking for a BOGTION OPPORTUNITY graphics department. WABC -TV New York seeks fine station in which to work, also knowledgeable a highly skilled, hands -on design manager. Major newsperson. 216 -929 -0131. market experience and strong management skills Graduate assistantships available beginning needed. News and promotion experience neces- both Spring 1992 and Fall 1992 semesters for Asia. sary for a high pressure environment. Experience Vietnam: Southeast American cameraman qualified students studying in our M.A. program for TV with state -of- the-art computer design and produc- based in Bangkok available -news assign- designed to develop advanced skills and knowl- ment. BVW-300 camera. Call or fax John Basko tion equipment a must. Send resume and reel to: edge for professional communication fields and /or 66- 2- 254 -8901. Art Director, WABC -TV, 7 Lincoln Square, NY, NY prepare students for doctoral study. Assistantship 10023. We are an equal opportunity employer. assignments may involve teaching, production or Experienced general assignment reporter. research assistance in broadcasting, journalism, Black male, seeking opportunity with solid news photography, or speech communication. Write to: Creative services producer: Top 30 CBS affiliate operation. 716-691-4437. Dr. Joe Oliver, Graduate Program Advisor, De- seeks innovative promotion producer with Bache- partment of Communication, Stephen F. Austin lor's Degree in Broadcasting. Communications or State University, Nacogdoches, TX 75962. EOE. related field, plus at least three years experience writing, producing and /or directing television pro- motions. Must have outstanding production skills EMPLOYMENT SERVICES combined with award winning creativity and team SITUATIONS WANTED PROGRAMING player attitude. It it's time for a change, rush re- PRODUCTION & DINERS Government Jobs $16,040- $59,230/yr. Now hir- sume and tape to: Scott Steffey, WITI -TV6, 9001 ing. Call 1- 805- 962 -8000 Ext. R -7833 for current Road, PO 17600, Milwaukee, N. Green Bay Box Multi- award -winning producer/writer wants to federal list. WI 53217. No phone calls. EOE. get in front of the camera. Exceptional interviewer, conversationalist, really - well informed, inquisi- Need a position? Radio or television job search Promotions producer: KLAS -TV, Las Vegas, tive, quick and insightful. Extensive past experi- only $250.00. Free information! Write: Bill Elliott, CBS affiliate in the fastest growing market in the ence in radio talk. Expertise in the popular arts 6709 Ridge Road, Suite 3008, Port Richey, FL country, has an opening for a promotions produc- (degree in American Popular Culture; thesis on 34668 er. Applicant should have excellent writing, pro- Pink Floyd's "Dark Side of The Moon "), but broad range of interests; have conducted in -depth ses- ducing and editing skills. Send resume and non- KKATIONAE SWIMS returnable tape to Stephanie Lawrence, KLAS -TV, sions with personalities as diverse as Dr. Oliver PO Box 15047. Las Vegas, NV 89114. M/F /EOE. Sacks ( "Awakenings ") and Nick Nolte. Have all the elements for you to put two and two together: On camera coaching: Sharpen TV reporting and producer's demo tape, headshot and radio outake anchoring /teleprompter skills. Produce quality San Diego post facility seeking strong mainte- on 1/2" audio tape (i.e. voice). Excellent prompter demo tapes. Critiquing. Private lessons with for- nance engineer. Desire a candidate with five reader. Impressive references. Will move any- mer ABC News correspondent. Anchor Work- years experience in maintaining Ampex equip- where to make this essential career enhancement. shop -Nov 2, 914-937-1719. Julie Eckhert. Eckhert ment. Immediate opening. Reply to Box 0 -9. EOE. Please call Steve at 202 -362 -4915. Special Productions.

Broadcasting Od 7 1991 GNMIRd N AM transmitters: ContinentalHarris 1KW, CCA IWO WANTED 115111101011 NW WAFTED SALES 2 5KW, MCM /CCA/Harris 5KW, Harris /RCA 10KW, Harris/CCA 50KW. Transcom 800 -441 -8454.

Nearly 100 markets already taken. If you have Faculty positions -Penn State: Penn State Uni- FM transmitters: Collins/RCA 20KW, BE/Col- what it takes to live on $2.000 in commissions per versity, School of Communications, seeks faculty iinsRCA 10KW. CCA 2.5KW, Harris 1 KW. Trans - month while you build your own business into a members in the following areas, beginning in Au- corn 800- 441 -8454. six- figure annual income, call us now. We need gust, 1992. BROADCAST -CABLE PROGRAM - good people with media sales experience in: Bir- AM FM used. excellent condi- The program invites applicants for two - and transmitter, tenure mingham/Montgomery. Boston, Buffalo, Charles- track, assistant professor positions with back- tion. Guaranteed. Financing available. Transcom. ton/Huntington, Colorado, Des Moines/Omaha, ground and interests in broadcast, cable and tele- 215 -884 -0888. FAX 215 -884 -0738. Duluth/Superior, Idaho. Knoxville/Bristol, Las Ve- communications economics, management and gas. Minneapolis/St. Paul, Montana, New Orleans, FM antennas. CP antennas, excellent price, quick policy. Ph.D. and /or significant professional expe- Quad Cities, Phoenix, Rochester /MasonCity, Salt delivery from recognized leader in antenna de- rience preferred. Salary, teaching responsibilities Lake City, San Diego, Spokane, West -Central Tex- sign. Jampro Antennas, Inc. 916- 383 -1177. and support for research and creative activity are as. We market the world's largest stock library of competitive. In addition to 10 faculty and 340 animated effects, plus pre -produced TV commer- TV antennas. Custom design 60KW peak input undergraduate majors in the program, there are cials and custom characters like Jim ( "Hey Vern, power. Quick delivery. Excellent coverage. Rec- two endowed chairs in telecommunications and a It's Ernest ") Varney and much more. Call Lee ognized in design and manufacturing. Horizontal, new M.A. in Telecommunications and a new M.A. Michaels at Cascom Syndication, 615-242-8900. elliptical and circular polarized. Jampro Antennas. in Telecommunications Policy. The School also EOE. Inc. 916 -383 -1177. participates in an interdisciplinary Ph.D. program in Mass Communications. The National Cable Blank tape, half price! Perfect for editing, dub- Television Center and Museum is affiliated with Manager, teleconferencing services: This posi- bing or studio recording, commercials, resumes, the school. JOURNALISM PROGRAM- The pro- tions requires a dynamic, self starting person who student projects, training, copying, etc. Elcon gram seeks one and, contingent upon funding, possesses excellent marketing. organizational, in- evaluated 3/4" videocassettes guaranteed broad- possibly two tenure -track faculty members to terpersonal and communications skills. Responsi- cast quality. Call for our new catalog. To order, teach print or broadcast newswriting /reporting or bilities include, but are not limited to: 1. Acquiring, call Carpel Video Inc., toll tree, 800- 238 -4300. editing and related courses: law, history or ethics. reselling and scheduling of over 4,000 hours of C Preferred candidates will have significant profes- & Ku band satellite time. Must maintain and ex- Broadcast Equipment (used): AM/FM transmit- sional experience. Rank and salary commensu- pand the existing client base through direct con- ters RPU's, STL's antennas, consoles, processing, rate with qualifications. Please specify the position tact with potential and current clientele. 2. Track- turntables, automation, tape equipment, monitors, for which you are applying on your letter of appli- ing and confirming availablity of all facilities. etc. Continental Communications: 3227 Magnolia, St. MO cation. Send a letter describing qualifications/po- Initiating and maintaining an accurate accounting Louis, 63118.314 -664 -4497, FAX 314 -664- sition interst, resume and names of three refer- of all billings onan event by event basis. 3. Main- 9427. ences to. Chair, Search Committee, Box BC1, taining high visibility of facilities through marketing Lease purchase option. Need equipment for Penn State University, School of Communications, and public relations activities. Publishing articles/ your radio. television or cable operation? NO 201 Carnegie Building, University Park, PA 16802. new releases in appropriate trade publications. down payment. NO financials up to $70,000. Car- Applications received by December 1, 1991, will Qualifications: BA/BS degree required, MA/MS penter & Associates, Inc. Voice: 504- 764 -6610. be assured of consideration. However, applica- preferred, in telecommunications, marekting, Fax: 504 -764 -7170. tions will be considered until positions are filled. business, or related field, and 3 -4 years experi- An affirmative action/equal opportunity employer. ence. Previous experience in satellite or television 1000' tower. Standing in Albion, Nebraska. Heavy Women and minorities encouraged to apply. related area(s) preferred. Additional experience in Kline tower includes 6-1/8" coax. Purchase in live, inter -active educational programing, market- place with land and building, or move anywhere. ing /or public relations highly desirable. For and Call Bill Kitchen, 303 -786 -8111. consideration, please send resume & three letters of reference to: Manager. Teleconferencing Ser- UHF TV transmitters 2 avail. 30KW, 110KW. Low vices Search, Go Educational Television. Tele- band 4 good Klystrons low price. Bill Kitchen, communications Center, Oklahoma State Univer- Sunbelt Media. 303- 786 -8111. sity, Stillwater, OK 74078. Applications will be Journalism: Two new dynamic teachers to join accepted through November 1, 1991, but the Equipment financing: New or used. 36 -60 required journalism faculty by August 10, 1992. Successful screening of candidates will begin immediately. months, no down payment. no financials candidates should have undergraduate or one EOE. under $35,000. Refinance existing equipment. 1 -800- graduate degree in journalism or closely related Mark Wilson. Exchange National Funding. area and a minimum three years of good profes- Mega- bucks: Our marketing representatives earn 275 -0185. sional communication experience in an area relat- $100- 200,000 commission. Sales managers earn For sale: TCR -100s, 2 working and 3 for spare ed to new positions. Prior successful teaching $200 -450,000. International sales managers can parts. Approx 5,000 carts. 1 TR -70, reel to reel 2" experience, research, publication and /or creative earn $1- 2,000,000. 1- 800 -A -C- POWER. EOE. tape machine. 2 Harris TC -80 studio cams w/ 16:1 activity interests, and public service are pluses. lenses. 2 Ikegami HK -312 studio cams 2/ 16:1 Positions 12- month, track, paying up to are tenure lenses. No reasonable offer refused. Contact: $43,000 in Florida's capital city. (Position 1.) - WAITED TO BUT EQUIPMENT Chief Engineer, KLST -TV, 915 -949 -8800 Assistant/associate professor and GM of WAMF- FM. the university's non -commercial 1600 -watt, Wanted: 250, 500, 1,000 and 5,000 watt AM -FM Used /new TV transmitters, full power-LPN, an- student -operated stereo radio station. GM will se- transmitters. Guarantee Radio Supply Corp., 1314 tennas. cable. connectors, STL's etc. Save thou- lect, train and monitor student staff, assure correct Inturbide Street. Laredo, TX 78040. 1- 800 -637- sands. Broadcasting Systems 602 -582 -6550 station operation, teach one or two courses, and 8490. direct WAMF fund -raising. Minimum two years of Used towers. Dismantled. Self- supporting and broadcast news or broadcast management pre- Used 1" or VHS videotape. Looking for large guyed. 502- 826 -8700. Nationwide Tower Compa- ferred. Doctorate preferred. Masters required. quantities. Will pay shipping. Call Carpel Video, ny. (Position 2) - Instructor /assistant/associate profes- 301- 694 -3500. sor and director of highly effective journalism pla- cement /internship program. Successful candidate Top dollar for your used AM or FM transmitter will have numerous contacts in newspapers, Call now. Transcom Corp., 800- 441 -8454. broadcasting, magazines and /or public relations; be a good liaison with the communication indus- Major exporter paying top dollar for vacuum tube We'll give you tries; work with students to prepare good resumes amplifiers, monitors, mics, etc. Western Electric, and portfolios; be active in developing new place- Marantz, McIntosh, R.C.A., Tannoy, etc. Will pay ment/internship opportunities, and teach two or shipping. Tell your friends. Call 908- 249 -3738. all the credit. three courses per term in area of expertise. Doc- torate or masters preferred. Bachelor's with exten- WNIN -TV Is accepting bids for operating equip- sive professional experience considered. Appli- ment, etc. To receive specifications write or call: cation letters/resumes due November 15, 1991 to Jerry Kissinger, WNIN -TV, 405 Carpenter Street, Dean Robert M. Ruggles, School of Journalism, Evansville, IN 47708. 812 -423 -2973. Media and Graphic Arts, 108 Tucker Hall, Florida A &M University, Tallahassee, FL 32307. The FAX (202) 293 -FAST FAMU journalism program was the first at an his- EBB SAES EQUIPMENT torically Black university in America to receive OR MAIL TO: Classified Dept., national journalism accreditation (1982) 1705 DeSales Street, NW, education BE -FM30, 1981. Factory rebuilt, retuned, warran- reaccreditation (1988). FAMU is an DC 20036. and equal op- teed, w /FX -30. Transcom 800- 441 -8454. Washington, portunity/equal access university.

Broadcasting Oct 7 1991 CABLE Situations Wanted Programing Help Wanted Management Continued Help Wanted Programing Promotion & Others Promotion 8 Others ST. LOUIS, INDIANAPOLIS, ORLANDO: TRAFFIC MANAGER Orlando Market. Immediate opening. Mini- I HAVE A GREAT JOB! WITH MY BOSSES BLESSINGS, I'D LIKE TO MOVE. I'M A RAT- mum five years traffic management exper- JOIN INGS DOMINATE. 10 YEAR PRO, WITH ience, experience w /Enterprise traffic system. STRONG BACKGROUNDS IN PRODUCTION/ Strong management, organizational. people PROGRAMING ADMINISTRATION. LOOKING skills. Send resume with references and salary Re- FOR THE OPPORTUNITY. requirements to- Beverly Myers, Human THE sources, WKCF -TV, 602 Courtland Street, REPLY TO BOX Q -14. Suite 200, Orlando, Florida 32804. EOE. FAMILY Programing Services International Family Entertainment, Inc. International Family Entertainment, Inc.'s new international division FAME announces its Lum and Abner global expansion plans for The Family Channel Are Back into the Pacific Rim, Western and Central poing up profits WANTED: SUPERB Europe. and Central and South America. Employ- for sponsors and stations. ment opportunities include: ON- CAMERA INTERVIEWER 15-minute programs Iron, For L.A. based network television series GENERAL MANAGER the golden age of radio. pilot. Candidate must have strong inter- PROGRAM DISTRIBUTORS PO Domes 1737 viewing skills. Required: Photo, Bio, and PROGRAM EXECUTIVE - Jonestxxo Arkansas 72403 501972.5884 ACQUISITIONS reel with an intimate one-on -one interview DIRECTOR, PROGRAM of some duration. Send to: DISTRIBUTION ATTENTION FLORIDA RADIO! A.S.P. DIRECTOR, MERCHANDISING/ THE e1 BARTER WEATHERCASTING 5800 Sunset Blvd., Box 500, ADVERTISING SALES SERVICE IN AMERICA SEEKING RADIO Hollywood, CA 90028 AFFILIATES IN FLORIDA. MANAGER, OPERATIONS AVOID THE INFLATED CASH COST FOR Deadline: October 11, 1991 MANAGER, MARKETING ON -AIR WEATHER EOE RESEARCH AND DEVELOPMENT NATIONAL WEATHER NETWORKS...AMS QUALITY, RELIABILITY & NO CASH! Three to five years of international experience in CALL MARK EVERETTE any of these or comparable positions required. 1- 800 -530.7970 TODAY Help Wanted Programing Send current resume with references and salary history to: Promotion & Others

Mr. Ron Harris, V.P. TELEVISION New Business Ventures International Family Entertainment. Inc. Help Wanted Management AUDIENCE 1000 Centerville Turnpike Virginia Beach, Virginia 23463 PROMOTION MANAGER ATV FAME Field Test Manager FAMILY ENTERTAINMENT ENTERPRISES televi- A Division of International Family Entertainment. Inc. One of the nation's leading PBS is seeking applicants for the seeks a promotion position of ATV Field Test Manager sion stations WRITTEN INQUIRIES ONLY PLEASE. to manage the FCC Advisory Com- pro with exceptional talent Can- mittee on Advanced Television Ser- didates should have strong con- RADIO vice (ACATS) field tests. This 12 -18 month project position will involve ceptual and executional skills in Situations Wanted Management budget development, resource all levels of film, video, radio and management, and coordination print production, and a head for I'LL GUARANTEE RESULTS with the Advisory Committee, ATV proponents, the FCC and equip- managing a group of extremely If I take your situation; Improve CF, Turn- around, Company Growth, Buy Out. Ex- ment manufacturers to conduct the talented people. Minimum 5 years and smarts to do it. tests and support analysis Qf the perience, energy, TV promotion experience a must, Track record to prove it. test data. Qualifications: BS in Electrical Engineering with at least management experience a plus. If Reply to Box Q -12. 5 years in broadcast engineering, you have what it takes to do with both management and techni- breakthrough work in a strong RESULTS cal experience. Must have experi- ence with both project manage- creative environment, send us a TOP CASH FLOWS INCLUDING THIS transmission. ment and television tape and resume. No phone calls YEAR. HANDS -ON SALES, Experience with Field Testing is PROGRAMING, GROUP OPERATIONS, highly desired. PBS offers a salary please. 15 YEARS G.M. CURRENTLY AND LAST and MAXIMUM REVENUE GENERATION, commensurate with experience FINANCING & TRANSACTIONS, MAJOR an excellent benefits package. Eric Goldstein AND MEDIUM MARKETS, SOLID Please send letter of interest, re- Director of Creative Services PERFORMANCE CONSISTENTLY AND sume. and salary requirements to: WBZ -N HONESTLY. SEEKS SIMILAR POSITION, WORKOUT OPPORTUNITY, OR Attn: Carla A. Gibson 1170 Soldiers Field Road MEDIUM/SMALL MARKET OWNERSHIP I» Boston, MA 02134 (WILL INVEST). POSTIVELY 1320 Braddock Place CONFIDENTIAL. Alexandria, VA 22314 PBS

REPLY TO BOX Q-13. PBS is an equal opportunity emp. oyes Group W Television Is an equal opportunity employer.

Broadcasfisó Od 71991 Classified 81 Help Wanted Programing Employment Services Continued Promotion & Others Continued r 7 I California Broadcast Job Bank I For application information call NEW YORK PROMOTION (916) 444-2237 I California Broadcasters Association WRITER /PRODUCER r,

1 flagship station, WNBC -N, is looking for a very creative Promotion TELEVISION SPORTSCASTERS Writer /Producer to fill a senior position in the advertising and promotion depart- ment. Ability to do breakthrough work under time pressure required. At least 3 We offer performance Q years experience is necessary. No phone calls please. coaching, job placement SPORTS Send reels to: and representation Toni Sabia- DeMauro forTV sports anchors 0 WNBC -TV and reporters. Phone: 415- 927 -9525 AL 30 Rockefeller Plaza, Room 1124 r 11j New York, NY 10112 F9ual Oppatunnv Fnspioyer WNBCTV wai oil` Find A Job Today! N Anchor, Weather, Sales Reporter, Sports, Producer ALLIED FIELDS & Entry Level Jobs. Miscellaneous Radio Disc Jockey, News, Sales Program Dlr. & Entry Level Jobs. l 1- 900 -786 -7800 UNITY AWARDS IN MEDIA lep Broadcast

Lincoln University of Missouri 211 The 39th annual Unity Awards in Media will recognize reporting and production that reflect accurate exposure of issues affecting minorities and disabled people. Deadline is AX-JOBS Jan. 2,1992. THE NATIONAL TELEVISION /RADIO EMPLOYMENT NEWSLETTER

Radio and television entries are being sought. Categories are Arides s Tips by Ind.alp' Leaders on Employment Opportunities

economics, education, politics, public affairs /social issues, Discount Coupons from Carpel Video. Weyna d Training & IOBPHONE

editorials and investigative reporting. Details from Harry Fie Pages of Information delivered within seconds via Fax Trickey or Goldie Holzer, 201 Elliff Hall, Lincoln University, Jefferson City, MO 65101, (314) 681 -5437. 1- 900-(1- 9TV900 -988 -2636) -AMFM

57.50 Per Coll. Touch tone Only, Hove your Foe number ready to input George I. Garrigues, Chair Daily Audio Update offal) Openings in Television /Radio Department of Communications Ñru-^'m-!lllLVG- 1-900-726-JOBS 51.99 Pa Minute 156271

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FLAT FEE LEGAL AND PARALEGAL SERVICES MC- VISA -AMEX Accepted THE BEST JOBS ARE ON THE UNE 919-355-0327 P O Box 51909, Pac,hc Grove, CA 93950

82 Classified Broadcasting Oct 7 199 For Sale Stations Continued For Sale Equipment

SARASOTA, FL. MEDIA BROKERS APPRAISERS LIQUIDATION SALE! LPTV for SALE RADIO TV LPTV One of the most desired markets. Excellent A Confidential & Personal Service Midwest Communications must sell Opportunity-over $10 million in TV revenue in the market. Bulli its remaining new and used inven- Kimble Communications SHERWOOD latl tory within the next 30 days! P.O. Box 1012 4171 DuMw ad. sufle 269. NorlbprW¿IL ea062 Over $5 million of products from Canandaigua, NY 14424 708 -272 -4970 the industry's leading manufactur- ers: Ikegami, Sony, Alta, Barco, TURN -KEY OPPORTUNITY Panasonic, Grass Valley, DPS. Cameras, VTRs, monitors, cam- North Dakota Class C with coverage into major state market and great Canadian coverage. New S. FLA FULL C FM era support, videotape, audiotape, station facility and equipment. Priced at 2x gross accessories. Thousands of items, with real estate. Cash flows $10.000 a month on Booming Market $20,000 in sales. Priced to sell at $575,000. all at or below dealer cost! Terms or make cash offer. If you can act quickly. For Sale by Owners Dealer inquiries welcome. call owner at 1- 800 -827 -2483. Reply Box N -50 For list of equipment please call: 800-444 -2814 or 606-781-2200 50,000 Watt, Full -Time AM in Midwest Communications Corp. Huntsville, Alabama. Market Four Tesseneer Drive #106, $175,000 Cash. STATION FOR SALE Highland Heights, KY 41076 Call M.D. Smith (205) 533 -3131 M -F, 50KW AM CLASS C FM 9AM -4PM. TOP 50 MARKET -WESTERN P.O. BOX 25670 BROADCASTING'S HONOLULU, HAWAII 96825 CLASSIFIED RATES All oaers to place classified ads 6 al correspondence pertain- ing to this section should be sent lo BROADCASTING. Class, fled Department. 1705 DeSales St. NW, Washington, DC MISSOURI 20036 202.659.2345 (Information only) C -2 FM Multi- Market FOR Payable in Wawa. Check. money order or credit card (Visa or SALE Mastercard) Full and correct payment must accompany all or. Full -day, individual seminar for radio Investors, Priced at $685,000 Cash given ders All orders must be in writing by either letter or Fax 202.293- privately to you. Group owner /operator with 22 years 3278 II payment is made by credit card. inchoate card number. NEBRASKA experience and ex -NAB General Counsel explain sta- expiration date and daytime phase number tion search, negotiation, financing. FCC rules, take- Msadan@ is Monday al noon Eastern Time for the lollo rng over, and many other you choose. how Reduced for Quick Sale topics Learn to Mondays Issue Earlier deadlines apply for issues published buy in today's environment. Call Robin Marlin or Erwin Good small market area during a week containing a legal hbliday. A special notice an. Krasnow today for details and a brochure. flouncing the earlier deadline will be published above this rate- Priced at $375,000 The Deer River Group Card Orders changes. anchor cancellStCIrS must be submitted Washington, D.C. - (202) 659.3331 In waling NO TELEPHONE ORDERS. CHANGES. AND /OR CAN- OKLAHOMA CELLATIONS WILL BE ACCEPTED When placing an ad. indicate the EXACT category desired AM -FM Farm Station relw sion. Radio Cable or Allied Fields. Help Wanted or Situa- tions Wanted. Management Sales. News. etc It this mlornlalion New Multi -Million Dollar Plant 5 entitled. we will determine the appropriate category according Priced at $267,000 W John Grandy lo the copy NO make goods mil be run If all Inlormatlon Is not included No personal ads. ILLINOIS BROADCASTING BROKER Rata: Classfied listings (non.display). Per issue Help Wanted. 1150 Osos St., Suite 206 SI 50 per word. 530 weekly minimum Situations Wanted. 75* Class "A'r FM wd.word. Sts weekly minimum All other classiticalions $1.50 San Luis Obispo, CA 93401 per word. S30 weekly minimum Small- Market Phone: (805) 541 -1900 Rwa: Classified display (minimum t Inch. upward in hell inch Priced at $200,000 cements) Per Issue Help Wanted $130 per inch Situations Fax: (805) 543 -7885 Wanted $65 per inoh All other clessilicalions $130 per inch. For Terms to Qualified Buyers Sale Stations Wanted To Buy Stamm. Public Notice 6 Business Opportunities advenismg require display space Agency com- mi sion only on display space Freduency raies available

B lind Boa UM.: In addition 10 basic advertising costs) Situa. THE RADIO FINANCE SPECIALISTS lions wanted No charge All over classillcallons. $15 per ad per Ralph E. Meador issue The charge for the blend box service applies to advertisers New Financings Refinances running !slings and display ads Each advensemenl must have a separate box number. BROADCASTING will not forward lapes. Smaller Markets Restructures transcripts. ponlaios. welling samples. or other oversized malori. als. such materials are returned to sender Do not use folders. MEDIA BROKERS binders or the eke PO BOX 36 SIGNAL PROPERTIES R5plla to ads with Blind Boa nombn should be ad. LEXINGTON. MO 84067 99 Stole St., Brooklyn His., N.Y. 11201 dressed to Sox (letter 6 number). e/o BROADCASTING. 1705 (718) 643-5825 DeSales St . NW. Washington. DC 20036. Plan do not sand 816.259.2544 Wpm. Word Count: Count each abbreviation. Initial, single figure or group of ligures or letters as one word each Symbols such BS Wanted to Buy Equipment 3555m. COD. PD,efc. , count as one word each A phone num. ber with area code and the zip code count as one word each. The publisher is net responsible for errors In printing due to FM & TV TOWERS WANTED illegible copy -all copy must be clearly typed or printed. Any and all errors must be reported to me Classified Advemsing Transmission is Miller Tower Company actively acquiring towers through- Department within 7 days of publication dale No credits or out the United State. Purchase price based on tower cash flow. Use the make goods will be made on errors which do not materially money to expand your current business, buy new equipment, buy another affect the advertisement MILLER station. Inject capital into your business. Publisher reserves the right to alter classified copy to conform with the provisions of Tine VII Of the Civil Rights Acl of 1964. as OWERS SELL US YOUR TOWERS. LEASE BACK THEIR USE. amended Publisher reserves the right to abbreviate, alter. or For a confidential review, please contact: reject any copy Keith Miller - Miller Transmission Tower Company - 212 -582 -2063

Broadcasting Od 7 1911 d.tsllsl$Il 83 FATFS & FORTflFS

CKLW(AM) Detroit, joins KFNN(AM) Mesa, WTwsfrv) New London, Conn., joins Ariz. (Phoenix), as VP -GM, succeeding wrxx(TV) Waterbury, Conn., as account MEDIA Ron Cohen, named president, parent -com- executive. Christine Roy, national sales co- Mary Frost, director of telecommunica- pany, CRC Broadcasting. ordinator, WVtT(TV) New Britain, Conn., tions operations, Broadcast Operations and joins wrxx in same capacity. Engineering, ABC Television Network Andy Giordano, account executive, Group, New York, named VP, telecom- SALES AND MARKETING KwwL(TV) Waterloo, Iowa (Cedar Rapids), munications. joins wizv(TV) Belmont, N.C. (Charlotte), with FCC and Helen Peterson, formerly in same capacity. News, joins Communications Satel- Rai( D'Amico, Cen- CBS lite Corp. systems division, Clarksburg, Jeff McElheney, account executive, Mid- tral regional sales Md., as director, marketing communica- west advertising sales office, The Family manager, CBS Ra- tions. Channel, Virginia Beach, Va., named Mid- dio Representa- west manager, advertising sales, Chicago. tives, Philadelphia, Julie Kahn, local sales manager, named VP-GM, KNEWIAM)- KSAN -FM San Francisco, named Ed Spiegel, sales manager, WMGQ(FM New New York. general sales manager. Brunswick, N.J., joins wcrc(AM)- wMGQ(FM) there as general sales manager. John Columbus, Marcy J. Abe low, director, advertising president, Adams sales, Tribune Entertainment Co., New Bob Smith, local sales manager, WHSV -TV Radio, Charlotte, York, named VP, advertiser sales. Harrisonburg, Va., joins WIFR -TV Freeport, N.C., joins Ill. (Rockford), as general sales manager. Appointments at Pezold Broadcasting, Co- WJZE(FM) Washing- D'Amico lumbus, Ga.: Paul Brewer, national sales Appointments at Seltel, New York: Michael ton as GM. manager, named general sales manager, Michell, research analyst, raiders team, George J. Gonyar, VP -GM, Community co-owned WFXG(TV) Augusta, Ga.; Joe named associate research manager, racers Broadcasting Service, Portland, Me., re- Mazza, general sales manager, co -owned team; Bong Jae Park, group research man- tired. wxTx(TV) Columbus, Ga., succeeds Brew- ager, hawks team, Petry Television, named er, and Paul Bankston, general sales man- manager, rockets research team; Lisa Duck- Ron Thompson, former VP -GM, ager, WDBB(TV) Tuscaloosa, Ala. (Bir- ett, from Petry Television, named manager, WHBQ(AM) Memphis, joins KBLA(AM) LOS mingham), named general sales manager, renegades research team; Jamil Roberts, Angeles as VP -GM. wxTX. president, Urban Productions, named ac- Richard Pearson, GM, KVIA -TV El Paso, count executive, rockets team; Robert Han- Howard Davis, director of sales, MJI KTSM- AM -FM -TV in same capaci- sales WTwsfrv) New joins there Broadcasting, New York, named VP, di- son, general manager, ty. London, Conn., named account executive, rector of sales. rangers team; Isaac Safdeye, sales coordina- Henry Osborne, manager of program mar- Deborah Kuryak, corporate sales associate, tor, rangers team, Los Angeles, named ac- WRC Washington, named direc- keting, -TV The Interep Radio Store, New York, tor of business development. count executive, white team there; Tom Le- named account executive, McGavren vee, account executive, white and red teams, Louis E. Farraye, senior VP, programing, Guild Radio. Tena Williamson, sales assis- Los Angeles, to same capacity, rockets team research and marketing, Gilmore Broad- tant, Durpetti & Associates, New York, there; Stacy Sercus, former account execu- casting Corp., and Gilmore Enterprises named account executive. tive, John Blair Company, to same capacity, Mich., named execu- Corp., Kalamazoo, Appointments at WFVF(TV) Nashville: Me- rangers team, Los Angeles, and William VP, Broadcasting Corp. tive Gilmore lissa West, program research assistant, Gonzales, account executive, rockets team, John Snee, VP -GM, KDAL -AM -FM Duluth, WAGA -TV Atlanta, and Angela Beasley, ac- Los Angeles, named sales manager, rangers Minn., joins WSCD -FM Duluth, Minn., and count executive, Profiles magazine, Nash- team there. WIRR(FM) Iron Range, Minn., as GM. ville, named marketing consultants, suc- Laura Riccardo, research analyst, Harring- ceeding Judi Barnes, retail team leader. ton Righter & Parsons, New York, joins Carl Bruce, from WTXL -TV Tallahassee, Cable Adnet, Hershey, Pa., as national Fla., joins WOLO -TV Columbia, S.C., as Gerald Campbell, national sales manager, and regional sales representative. Lisa GM. wlxT(Tv) Jacksonville, Fla., joins Lithgow, sales and marketing manager, WTLV(TV) there as general sales manager. Jose Cruz, general sales manager, KsTS(rv) Associated Products Co., joins Cable Ad- San Jose, Calif., joins KVEA(TV) Corona, Bob Beville, regional sales manager, WBBH- net, Hershey, Pa., as account executive. Calif., as station manager. TV Fort Myers, Fla., named national sales Jennifer Wynn Stoll, sales representative, manager. Cary Williams, systems coordinator and WKLQ(FM) Holland, Mich. (Grand Rapids), producer, wrvT(TV) Tampa, Fla., named Jim Lapiana, national sales manager, named general sales manager, succeeding operations manager. wroG(Tv) St. Petersburg, Fla. (Tampa), Bruce Peckover, GM, WMLI(FM) Sauk City, joins WLFL -TV Raleigh, N.C., as general Thomas M. Hennessy, VP-GM, WHMP -AM- Wis. (Madison). sales manager. FM Northampton, Mass., named president Rebecca Huhne, account executive, Group and GM. Richard I. Heideman, VP- general Toni Kirk, senior account executive, W Radio Sales, joins WINS(AM) New York sales manager, WHMP- AM -FM, named VP- KBL(TV) San Antonio, Tex., joins KENS -TV in same capacity. station manager. San Antonio, Tex., as account executive. Jerry Puccio, VP, local sales manager, Burt Rosenthal, general sales manager, Cynthia Fibber, regional sales manager, wPix(rv) New York, joins Group W Sports

84 Fates 8. Fortunes Broadcasting Oct 7 1991 Marketing there as account executive. Douglas Gellerman, junior account execu- tive, Group W Satellite Communications, Atlanta, named Atlanta sales manager. Rick Gold, local sales manager, wrrF(TV) Washington, joins wuAB(TV) Lorain, Ohio (Cleveland), as general sales manager. Heidi A. Walker, former VP, sales, Span- ish Video Networks, joins KUII(AM) Dallas - Fort Worth as account manager. Les Breis, former manager, network sales administration, NBC -TV, joins Koch Communications, New York, as sales ex- ecutive. Steve Danilof, GM, WFLX(TV) West Palm Beach, Fla., joins wrvT(Tv) Tampa, Fla., as co-group sales manager. John Boots, formerly with KSLX(FM) Scotts- dale, Ariz. (Phoenix), joins KRYS -FM Cor- pus Christi, Tex., as local sales manager.

William M. Rogala, station manager, KCLO- A New Beginning Tv Rapid City, S.D., joins WYZZ -TV Stephen Coltrin, chairman and chief executive officer, Coltrin & Associates, Bloomington, Ind., as general sales man- and Sherril Taylor, president, the Taylor Company, shake hands on the ager. latter's purchase of the former's media consulting firm ("In Brief," Sept. 30). Appointments at Adam Young, New York: Taylor is current chairman of the Broadcast Advisory Committee for the Voice Mike Kronenfeld, account executive, of America and a former vice president of CBS Radio. named New York sales manager; Eric Blu- man, sales assistant, and Tom Reilly, from Katz Communications, named account ex- of talent and casting. national, Los Angeles, named director of acquisitions. ecutives. George G. Scanlon, consultant, Viacom Burl Seslar, VP, executive creative direc- Enterprises, New York, named assistant Eric Eggleton, di- tor, MZD Inc. controller, Viacom Entertainment Group. advertising agency, re- rector, non- theatri- signed. Rick Cummings, VP, programing, Emmis cal programing, David J. Joseph, general sales manager, Broadcasting, adds duties as program di- Vestron Inc., joins KTTU -TV Tucson, Ariz., joins KLRT(TV) Lit- rector, co-owned KPWR(FM) Los Angeles. Discovery Produc- tle Rock, Ariz., as general sales manager. Diane Trabulsi, manager of marketing and tions, Bethesda, Md., as senior Jolene Booher, recent graduate, Purdue planning, Showtime Network's marketing manager, program University, Lafayette, Ind., joins Agri - strategy department, New York, named di- enterprises. America Network, Indianapolis, as ac- rector, marketing development, Showtime count executive. Networks Inc. Jan Wahl, enter- tainment reporter, Rose Biondo, manager of production de- Richard T. Conlon, VP, affiliate sales and KNBR(AM) San partment, Kane and Kane Inc., Birming- marketing, The Learning Channel, joins Eggleton Francisco, adds du- ham, Mich., named VP, production. The Monitor Channel, Boston, as director ties as film critic, KRON -TV there. of affiliate sales and marketing, Eastern L.E. Shivitz, district manager, 3M Nation- region. John Lollos, from Tape al Advertising, Dallas, named project Video Network (VTN), joins The Show, manager, 3M sound products projects, 3M Cerphe Colwell, air personality, WIFK(FM) New York, as executive producer. National Advertising, St. Paul, Minn. Manassas, Va. (Washington), named pro- gram director. PROGRAMING Louise Collins, former host, Bucks County NEWS AND PUBLIC AFFAIRS Magazine, cable TV show, Levittown, Pa., joins WNWH(AM) Princeton, N.J., as Carole Mikita, Bruce L. Paisner, currently VP, Hearst host, The Louise Collins Show. weekend anchor, Corp., and deputy group head, syndication KSL -TV Salt Lake Bryna Brush, regional director, Nostalgia group, adds duties as chairman-CEO of City, named 6:30 Television, joins Prism, Blue Bell, Pa., as new umbrella unit, Hearst Entertainment. p.m. and 10 p.m. marketing manager. Gerald I. Isenberg, co- chairman and CEO, co-anchor. Hearst Entertainment Productions Inc., Andy Gury, air personality, WHYT(FM) Eas- Al Fogleman, from adds duties as president -COO, Hearst En- ton, Pa. (Allentown), joins WPST(FM) Tren- KMTV(TV) Twin tertainment. ton, N.J. (Philadelphia), in same capacity. Falls, Idaho, joins Patricia K. Meyer, producer, ABC -TV's Russell Kamalski, VP, special markets, KWGN -TV Denver as The Women of Brewster Place, joins von Media Home Entertainment, Los Angeles, weathercaster. Zemeck/Sermer Films, Studio City, Calif., named VP, marketing. Judith McGuinn, Midis Joyce Reed, news as development executive and producer. VP, communications, named VP, commu- director, KNBC -TV nications and international sales. Heidi Klein, casting assistant, MGM /UA El Paso, Tex., joins WRtc -TV Petersburg, Television, Los Angeles, named manager David Rambaldi, story editor, Vision Inter- Va., in same capacity, succeeding Wayne keedmsltq Od 7 Hfl Wes i lorlaaas 115 Lynch, news director, ALLNEWSCO, Springfield, Va. TECHNOLOGY ALLIED FIELDS Patrick Tague, senior producer, ABC -TV's , New York, joins Hanson, news WKBN -TV CBS -TV 's CBS This Morning there as se- Appointments at Zenith Sales Co., Glen- Gary director, nior broadcast producer. view, Ill.: Larry G. Cockrell, VP, sales - Youngstown, Ohio, named chairman - distribution, named senior VP, sales, suc- elect, Radio-Television News Directors Bob Tayek, news director, WWWE(AM) ceeding J. Phillip Reichmann, who retired. Association, succeeding Jeff Marks, news Cleveland, joins WKYC -TV Cleveland as Larry Yablonicky, regional sales manager, director, WCSH -TV Portland, Me., named managing editor. mid -Atlantic states, succeeds Cockrell. chairman. Donald J. Mitchell, senior VP, sales opera- Tina Gu!land, bureau chief, Post -News- Clayton A. Banks, account manager, tions, named senior VP, merchandising Showtime Networks Inc., Los Angeles, week Stations, Washington, adds duties as and operations. executive producer, Inside Washington. elected president, National Association of Jim Withers, station manager, KABB(TV) Minorities in Cable, Los Angeles chapter. Marina Mirabella and Daniel Mclvor, from San Antonio, Tex., joins KDFW -TV Dallas Steven Walker, partner, Walker- Brandt Canadian Broadcasting Corp., join CNN as director of engineering. International, Rio de Janeiro, Brazil, as Productions, San Francisco, joins Don bureau chief, and correspondent and pho- Gerald Plemmons, chief engineer, Fitzpatrick Associates there as director of tographer, respectively. WJAR(TV) Providence, R.I., joins WKYC -TV client services. Cleveland as director of engineering. Beth E. Tomatore, senior producer and re- Liz Isom, account coordinator, Stern Na- porter, Ourtown Television, Saratoga Appointments at Tektronix Inc., Beaver- than & Perryman public relations, joins Springs, N.Y., adds duties as anchor, ton, Ore.: James R. Bloom, co- founder, Audience Research Development, Dallas, Broadcast: New York. IMC Management Group Inc., named VP, as consulting associate. corporate marketing; Timothy E. Thor - Karen Gadin, assignment editor, WJRT -TV New officers elected at Kansas City chap- steinson, director of quality performance, ter of American Meteorological society: Flint, Mich., named morning and noon National, named VP, human resources, Sara Croke, from KMBZ(AM)-KMBR(FM) anchor. succeeding Pat Kunkle, who retired. Je- Kansas City, president; Jack May, Nation- Marshall Loeb, managing editor, Fortune rome J. Meyer, president -CEO, adds duties al Weather Service Central region, VP, magazine, New York, adds duties as weekly as chairman, succeeding Robert W. Lun- and Kathy Hoxie, National Weather Ser- contributor, Business View, CNBC. deen, who retired. vice Central region, secretary/treasurer. Robin Guess, reporter, KCPM(TV) Chico, David Powell, assistant chief engineer, Art Lanham, VP-GM, KMSS -TV Shreve- Calif., joins KIRO -Tv Seattle in same ca- WLEX-TV Lexington, Ky., named acting port, La., named Central region represen- pacity. chief engineer, succeeding Albert Scheer, tative, Fox affiliate board of governors. ( "Fates & Fortunes," Sept. 9). Lynette Adams, from WWLP(TV) Spring- Dean C. Leeson, field, Mass., joins WHEC -TV Rochester, from CMTV, joins Broad- N.Y., as reporter. Brian Hill, from wTKR- cast Television Systems Inc., Los Ange- DEATHS les, as Tv Norfolk, Va., joins WHEC -TV as meteo- marketing/product sales support specialist. rologist. James D. Hampton, 71, former VP and Wendy Rutledge, host, NBC Prime Time chief engineer, WLW(AM) Cincinnati, died Tonight, Burbank, Calif., joins WPEC(TV) Sept. 8 there. Hampton was instrumental PROMOTION AND PR in West Palm Beach, Fla., as 5 p.m. co- development of Cincinnati Reds Radio anchor and medical reporter. Network and was executive producer, Cin- cinnati Bengals radio broadcasts. He had Mark Webster, anchor and reporter, WEBR- Terri Turpin- Amato, on -air promotion stint as chief engineer at WQAM(AM) Miami (AM) Buffalo, N.Y., named afternoon editor. manager, wotv(TV) Detroit, named promo- and wcsT(AM) Atlanta. Surviving him are tion manager. Appointments at wTLVCrv) Jacksonville, his wife, Wilma; daughter, Pamela; two Fla.: Lon Tegels, assignment editor, Paige Canaday, promotion writer and pro- sons, David and Michael. wwBT(TV) Richmond, Va., named assign- ducer, WPTF-TV Durham, N.C. (Raleigh), William L. `Bill Ring" Ringenberg, 77, ment manager, Grant Winter, from WUSA- joins wusA(TV) Washington as promotion radio and TV personality, died of conges- (Tv) Washington, named 12 p.m. producer, producer. tive heart failure complicated by diabetes and Curt Meneffee, anchor, Sports News Michele A. Cooley, national sales coordina- on Sept. 15 in Springfield, Mo. He started Network, named weekend sports anchor. tor, WLwT(TV) Cincinnati, named creative career at KGBX(AM) Springfield, Mo. (now services coordinator. KwTO) and later starred in own ABC radio Appointments at WLos(TV) Asheville, and TV show, Bill Ring Show. Ringenberg N.C.: Kelly Rhodes, part-time production John Totaro, GM, Lapin East/West Public was studio producer for programs includ VP. assistant, named full -time production as- Relations, New York, named ing Ernie Ford Show, Ozark sistant; Karen Kinkade, executive secre- Teri Flotron, formerly from Maritz Moti- Jubilee and Carter Family. He is survived tary, Target Headquarters, Minneapolis, vational Co., Fenton, Mo., joins KEZK -AM- by his wife, Thelma; two sons, Carl and named traffic clerk; Carolyn Boss, accoun- FM St. Louis as promotion director. William, and four grandchildren. tant, Kledis and Co., named to accounts receivable, and Charles McNeil, from Debra Towsley, regional marketing manag- Karl -Heinz Koepcke, 68, German broad- wwDC(AM) Washington, named part-time er, Blockbuster Entertainment, joins caster, died of cancer Sept. 28 in Ham, associate producer. WJQY(FM) Fort Lauderdale, Fla., as promo- burg. Beginning career with Radio Bre- tion director. Jay Michaels, production men, Koepcke joined ARD in 1959 as Tom Haut, meteorologist, WSTM -TV Syra- manager, WINZ(AM) -WZTA(FM) Miami, national news anchor until his retirement in cuse, N.Y., adds duties as meteorologist, joins WJQY as creative director. 1987. wJPZ -FM there. Wendy L. Flahagan, formerly from Mary Lawrence, 73, TV actress, died o Ellyn Ambrose, VP, radio track, DBS, WEHT(TV) Evansville, Ind., joins Keller - pneumonia Sept. 24 in Santa Monica New York, joins Zapnews, Washington, Crescent Public Relations there as public Calif. TV credits include Love That Bob as director of sales and marketing. relations account manager. Playhouse 90 and Dragnet.

M Fides & tartaw. Broadcasting Oct 7 1991 FIFTH ESTHER

GEORGE SCHWEITZER: KEEPING THE EYES ON CBS

Long before the fall premiere ratings of the , give Schweit- started trickling in, CBS was per- zer good marks for being able to convey ceived as the "hottest" of the three knowledge about CBS while protecting TV networks. Such perceptions are its image. David Fuchs said of a 1985 based less on substance than on appear- Schweitzer pep talk: "His message was ances, a sleight of hand involving the that you can get through these times if press, public and the image projected by you have a credible relationship. That is each network's executives. As CBS a very delicate and difficult skill." moves into a higher orbit, the strategist Schweitzer performed that balancing controlling its spin, both internal and act for five years, but his production and external, is George Schweitzer. The 40- promotional skills were largely under - year-old executive, who this week is used. This fact, combined perhaps with also being given marketing responsibil- the rapidly changing internal politics of ities (see "In Brief"), has, in turn, been CBS, left him open to an offer to work crafted by CBS. for the chairman of Young & Rubicam. Schweitzer's career has an almost Meanwhile CBS's entertainment pro- novel -like movement that, if summa- motions were farmed out to an agency, rized in a movie précis, would read: Boy producing results that became an issue at grows up two blocks from major com- Radio Networks, where he began work- the 1988 TV affiliates convention. munications company (CBS); as child, ing just out of college, then as a supervi- Shortly thereafter Stringer was named makes movies using hand -held 16-mm sor for CBS Television, where he rode Broadcast Group president, and one of camera, and at 16 is intern during net- herd on booking crews, scheduling facil- his first decisions was to lure Schweitzer work coverage of 1968 political conven- ities and other below- the -line details for back to CBS with added responsibilities, tions; after college, where ran radio sta- news, sports and other including promotion. tion and was stringer for CBS -owned productions. Says George Frank Schweitzer Schweitzer credits station, takes job at CBS, where meets Schweitzer: "For seven his experience at Y &R VP, Marketing future wife; stays there for rest of career years I got a ground -up Senior CBS and with more importance except for difficult but brief separation. look at how television Communications; b. March 26, than his brief tenure For the past three years, Schweitzer and radio are made." 1951, New York; B.S., would indicate: "It was broadcasting and film, Boston has been responsible for the company's After his stint at pro- there that I learned to University, 1972; operations on -air promotion, advertising, press re- gram practices Schweit- treat every show as a assistant, CBS Radio Networks, zer followed to market lations and other promotion activies. Sauter to 1972; operations supervisor, brand, each During his tenure, CBS has lost its som- sports, where he was 1973; production supervisor, show to its target audi- ber black eye, replacing it with a livelier put in charge of press, CBS Television Network, 1974; ence. And that has been logo and promotions targeted to a youn- promotion and advertis- assistant to VP, program our strategy for the past ger audience. It has also been on his ing for that division. practices, 1976; producer, three years." watch that viewer levels for CBS fall Not long after, he was ", " 1978; He unfailingly credits previews have increased significantly. appropriated by director, communications, subordinates and col- That Schweitzer has made much of Sauter's boss, Gene CBS /Broadcast Group, 1979; VP, leagues, who in turn his career is partly explained by a high, Jankowski, to handle communications and operations, credit him with being a almost nervous energy. The Schweitzer press functions for the CBS Sports, 1980; VP, constant source of package, aptly relates a former acquaint- CBS /Broadcast Group. communications and ideas. Says former col- ance, is "excitable, unemotionally In 1984 CBS had re- information, CBSIBroadcast league Pam Haslam, adorned and wrapped in an intense, cord profits, but the fol- Group, 1982; VP, director of "George is bright and spare frame." lowing 12 months saw corporate relations, Young & intense and expects you Along with the energy are an organiz- the takeover bid by Rubicam, 1987; senior VP, to saddle up at the same ing and focused mind. Says former CBS Turner and the begin- Communications CBSIBroadcast level," but added that 1988; m. Kate Kelly, news chief Van Gordon Sauter, who as nings of the still -con- Group, those demands are soft- Sept. 8, 1974; children- vice president of program practices re- tinuing decline in the ened with kindness and Amanda, 11; Elizabeth, 7; cruited Schweitzer as his assistant: overall network econo- humor. Caroline, 3. "George has the intense focus of a neu- my. Already -persistent Schweitzer says his tron microscope. He has the capacity to press attention became current role has aspects ignore everything around him and just so intense that Schweitzer took to wear- of both the architect and the general focus tighter and tighter on issues and ing a telephone headset, "as if control- contracter: "I take a broader view, talk- opportunities." ling air traffic at LaGuardia," notes a ing more about strategy and direction To those talents Schweitzer added former colleague. while making sure everyone knows what considerable knowledge about the com- Reporters, including Verne Gay of their job is and has the materials to work pany and its operations, first at CBS New York Newsday and John Lippman with."

Broadcasting Oct 7 1991 RIIY Estates Si I\ BRIEF

for further ac- CBS last week gave responsibility for leaves office in early 1993. Eckart's an- form a strong nucleus" Broker: The broadcast group's marketing and other nouncement could have negative effect on quisitions, Wood said. "advertising- driven promotions" to movement of retransmission -consent bill Mahlman Co. George F. Schweitzer, already oversees (H.R. 3380) he introduced less than week major appointment since tak- advertising and promotion, media rela- before (BROADCASTING, Sept. 8). But re- In her first chairmanship Tele- tions and creative services (see page 87). transmission-consent supporters said Eck- ing over of Twee** in Iuly. Lucie Salhany named Said CBS /Broadcast Group President art now will have more time to concen- vision J. vice presi- Howard Stringer, "Each is crucial to trate on bill's passage. Leonard Grossi executive responsible for managing Twen- meeting our goals of building audiences dent, worldwide for our programs and adding value to the tieth's mar- media buys of our advertisers. This new Great American Broadcasting has agreed production, WDVE(FM) keting and distri- structure gives us the team and the tools in principle to sell Pittsburgh and to meet those objectives." WNDE(AM)- WFBQ(FM) Indianapolis to Broad- bution operations. cast Alchemy Ltd. Industry sources esti- Grossi, who previ- Representative Dennis Eckart (D- Ohio), mate price, subject to negotiation of de- ously reported to

I out member of Housc clecommunications finitive agreement, at about $55 milieu. Twentieth TV Subcommittee, will not rum for seveatb Great American, subsidiary of publicly syndication Presi- term lu 1992, he said last week. Eckart traded Great American Communications dent Michael said he would bow out of next year's race Co., owns nine other AM's, six FM's Lambert on fi- so he could spend more time with his and five TV's. Buyer is new partnership nances of foreign family. He may return to practice as trial formed with Lane Industries and is head- and domestic syndication operations as lawyer, although he did not rule out work- ed by Frank Wood, former COO of Ja- executive VP of administration and op- ing as Washington lobbyist when he cor Communications Inc. Stations "will erations, will now report to Salhany on Twentieth's syndicat on and network production. Before jo ning Twentieth in VP, oper- HOUSE- SENATE CONFEREES KILL USER FEE PLAN 1986 as senior administration, ations, Grossi served wo years as exec- T he Bush administration's plan to raise revenues for the FCC through "user utive VP and CEO of Metromedia Pro- fees" charged to commission licensees is dead for fiscal 1992. House and ducers Corp. Senate conferees on the Commerce/Justice /State department appropriations bill-which includes appropriations for the FCC -last week agreed to the NBC will air two telecasts of "Back to the Senate plan for $126 million in FCC funding and no fees. Future III" within same week during No- The rejected House plan, as spelled out in its FCC authorization bill passed vember sweeps. Movie makes its televi- late last month (BROADCASTING, Sept. 30), proposed $133 million in 1992 sion debut on Sunday, Nov. 17, at 8:30- funding, with about $65 million to be collected through user fees. Broadcast- 11 with repeat on following Friday, Nov. ers, cable systems and other licensees regulated through the Mass Media 22, at 8- 10:30. Movie is part of 16 -title Bureau would have contributed $19 million in fees. package purchased by NBC, all of which "We first want to thank the conferees who stood firm against the fees," bypass cable. Preston Beckman, VP, pro- said Jim May, executive vice president, government relations, National Asso- gram planning/scheduling, NBC Enter- ciation of Broadcasters. Among the conferees May singled out for praise was tainment, acknowledged taking page out Senator Ernest Hollings (D- S.C.), who announced his opposition to the fee of cable's book. "We've seen some plan almost immediately after it was outlined by the administration last winter. blockbuster premieres run on cable twice But NAB was not willing to declare a final victory in the user fee battle, and the second run did quite well." Beck- which is expected to begin again next year. The House authorization bill also man chose Friday for second airing be- approves fees to defray funding of up to $163 million for the FCC in 1993. cause "network viewing levels are down House Energy and Commerce Committee Chairman John Dingell (D- Mich.), that night, pay cable numbers are up, and Telecommunications Subcommittee Chairman Edward Markey (D -Mass.) and video rentals are also up." the administration all support the fees. Fee supports say the FCC will face increasing regulatory responsibilities in Home News Co. has hired brokerage firm coning years, as well as the costs of either moving or renegotiating the lease Media Venture Partners to sell its broad- on its current Washington headquarters in the next year. Some mechanism will cast holdings. Announcement comes on be needed to fund these expenses, they say. heels of terminated negotiations with Ma- NAB will also "continue to be vigilant as the FCC authorization bill makes cromedia Co., which had been seeking to its way through the Senate," May said. But the Senate Communications buy Home News. Stations on block: WE- Subcommittee has yet to begin to work on its version of the FCC authorization vu(TV) Ft. Myers- Naples Fla.; WTFM(FM) and may decide not to take it up this year. Opposition to the fees by Hollings, Johnson City -Kingsport- Bristol, Tenn; chairman of the parent Commerce Committee, could also dash efforts to WINE(AM)- WRKI(FM) Danbury, Conn.; introduce the fees in the Senate. Ism KAQQ(AM)- KISC(F1M) Spokane, Wash., and KTYD(FM) Santa Barbara and KWG(AM)-

Ili lekief Medaatlng ea 71091 KscO(FM) Stockton, both California. OLDIES TOPS IN N.Y., CHR UP IN L.A. IN SUMMER Additional syndicated weeklies made their csults of the summer 1991 Arbitron survey, released late last week, tor the bows recently, ci h LBS Communica- Q top 10 stations in the top 10 markets, persons 12 -plus, Monday- Sunday, 6 bons' revived EtaywotYí leading way a.m. to include: with 6.0 rating/9 share (Sept. 28 -29) in midnight, New York: -formatted WCBS -FM remained in first place, just Nielsen (NSI) and 5.0/9 in Arbitron oldies 0.2 ahead of soft AC wLTW(FM), as the top 10 stations are separated by 1.3. (ARB) metered market reports, accord- just Los Angeles: KOST(FM) dipped slightly but remains in first, ahead of second - ing to Petty Television research. Both KIIS- AM -FM, which improved more than half a point. - services had show holding or slightly place Chicago: Top WGN(AM) formatted wGCI -FM jumped dropping from lead -in. Viacom Enter- ranked clung to its lead, but urban- I.5 to finish a close second. San Francisco: KGO(AM) posted another slight in- prises' Lightning Force, marking its pre- crease to on top slot, as second -place KMEL(FM) slipped and nostalgia miere, held even with lead -ins, turning hang to KFRC(AM) edged into third. Philadelphia: All -news Kvw(AM) remained in in 2.7/6 (NSI) and 3.2/7 (ARB) aver- first more than one point; AOR powerhouse WMMR(FM) ages, though majority of markets were place but slipped showed growth as it edged into third, behind urban WUSL(FM). Detroit: equal to or above year-ago levels. Street WIR(AM) a while WJLB(FM) Ionia, from Cannell Distribution, aver- surged to 9.3 to grab a firm hold on first place, and wwww(F-M) relatively stable, finishing second and third, respectively. aged 3.3/7 (NSI) and 3.1/6 (ARB), with held Boston: Talk WRKO(AM) gained a full point to increase its first -place margin, both reports slightly under lead -in shares more than a full point ahead of second -place CHR wzoti(FM). and year -ago levels. Blair Entertain- ment's Stentmashrs premiered with 3.0/8 (NSI) and 2.2/7 (ARB) averages, with half of both reports either equaling NHL RENEWS RIGHTS, FOR LOWER FEE period or exceeding year-ago time has become the first major sports league to take Teams swung into shares. Worldvision's T a hit on its television rights fees. The day the league was set to start its 75th action with (NSI) and 3.3/8 (ARB) 2.6/8 season, it announced a "one-year extension" of its agreement with Sports - one averages, holding and dropping Channel America, for one -third of the $17 million a year SCA had been share point in reports, respectively. paying as part of a three -year contract. The $5.5 million agreement will enable average TPE's First leek two -week NSI SCA to continue complete coverage of the NHL, producing about 150 under lead -ins, was 3.2/9, share point telecasts for the 1991 -92 season, including the Stanley Cup playoffs and with majority of its reports underper- finals. time period forming from year-ago "This is the dawning of a new age in sports rights, where there are clear shares. Off- network weekly ilewlr atd reductions in payments to leagues," said Tom Rogers, president, NBC Cable. and as Iwo debuted to 2.5/7 (NSI) And given that reduction in payment, "we weren't interested in a long -term 2.9/7 (ARB) averages, holding onto deal," said Joel Nixon, NHL VP, broadcasting. over ma- lead -in shares and improving To perhaps bring in some additional revenue, the NHL is reserving rights to jority of its year-ago time periods. sell six to eight games to a broadcast network, according to Nixon. The NHL is also looking at an experiment with a direct -to -home satellite subscription Fox Television Sulkies Produdioas, in- look house development unit for Fox's seven service sometime this season, and may to SCA to help, he said. SCA, which currently reaches 15 million homes, hopes to increase its NHL O &O stations, has named Brian Grades, distribution this season through carriage deals with unaffiliated regional sports VP, program development, reporting di- networks, according to its president, Jeff Ruhe. SCA managed to extend redly to Stephen Chao, executive VP of FTSP carriage of NHL playoff and finals games last season to two TCI -owned sports networks -Pittsburgh's KBL Sports Network and Prime Sports Northwest. In what is believed to first major group The NHL took SCA's bid over ESPN's $4 million offer to carry 15 weekly deal for Carsey -Werner Co.'s Yoe Net games starting in January and the Stanley Cup championship. But ESPN Tow We (BROADCASTING, June 24 and wanted a multi year deal, as well as exclusive rights for playoff games and the Sept. 16), alS/Breas ast Group's five elimination of local black -out rules for regular season games. 01.0 dodoes bow signed op for fall 1992 launch of Bill Cosby- hosted revival strip. Carsey -Werner Distribution Co. NBMC KEEPS ITS SPIRITS UP President Bob Jacobs said CBS O &O's purchased 39 weeks of original episodes A ttendance at the National Black Media Coalition's annual conference in on unspecified cash -plus -barter basis Washington, Sept. 24 -29, was down 5% from last year, while financial sponsorship %, according to its chairman, Pluria Marshall. (with C -W holding one minute of na- dropped 30 But Marshall remains upbeat. situation's rough, but we feel good tional ad time). "The about holding our own in a depressed industry," said Marshall. "We've had Wendy Bergen, former reporter for K('N(- to manage well and had to be more creative in our marketing to get the word TV Denver, was fined $20,000 and sen- out." tensed to 100 hours of community service "It's spirit that makes the conference what it is," said Marshall. "Every- by Jefferson Counn. Cole.. diurict body comes in to make it successful." court for staging dog fights for station Most of NBMC's funding comes from the corporate sector and has in- news series. Bergen was convicted Aug. creased 200% since 1983. 7 after KCNC -TV cameramen, who were Marshall characterized minority ownership and employment in the media as also charged in case, testified against "tragic." He attributed the cause, not to the lack of organizations devoted to her. Both received probation in plea bar- minority interests, but to the lack of coordination among them. gain agreement. kedmti g od 7 tat r kief if EJJITORIAL.S

Committed to the First Amendment and the Fifth Estate

problems aren't going away, and with House Energy and LOWEST UNIT Commerce Chairman John Dingell (D- Mich.) and Telecom- munications Subcommittee Chairman Ed Markey (D- Mass.) EXPROPRIATION supporting user fees, their resurrection for 1993 is a definite possibility. Relief is the order of the day, but vigilance must remain the The over candidate FCC is planning to assert jurisdiction standing order on user fees. complaints about campaign spot overcharges (see story, "Top of the Week "). We're all for it. At the very least, it will protect stations from mushrooming lawsuits until the WHERE FCC has made a determination of overcharge liability. And if THE BUCK STOPS Commissioner Quello has his way, penalizing offenders will be entirely the province of the FCC as well. That the FCC While thumbing through last week's TV Guide, we should clean up this mess is only fitting, considering that it is came across a set of children's TV regulations that the vagueness of the commission's lowest unit charge rule that we can live with. They came from veteran parent and helped create the problem in the first place. grandparent Barbara Bush. In contrast to the "off with their The FCC move will come none too soon for broadcasters, heads" rhetoric from some quarters, the First Lady provides who have shelled out big bucks to settle suits brought by practical advice on how parents can help their children get the candidates suspecting they had paid too much for their ads. In most out of television. fact, of the 30 stations targeted for random FCC audit, 11 were If parents are concerned about what their children watch, found to have no violations and 18 had violated various and Mrs. Bush suggests such a concern is a parent's responsi- reporting procedures; only one was fined for overcharging. bility, it is incumbent upon those parents to take an active role We've never been a fan of the lowest unit rate. Even if its in determining their children's viewing habits and program vagueness weren't an invitation to trouble -as the FCC inves- choices. Her six guidelines to parents (enumerated below) are tigation makes clear they are-we have yet to hear the con- all the regulation children's television needs: vincing argument as to why broadcasters, alone among media, 1. Learn as much as you can about your family's viewing should have to cut candidates a price break on advertising habits. spots (or, if the politicians had their way, give it to them). 2. Make conscious, constructive decisions about how much Thanks to a Los Angeles Times survey of some months back, and what to watch on television. we now know that the argument that ad time makes up the 3. Watch with your children and talk about what you're bulk of campaign costs -and thus is the culprit in escalating watching. campaign expenses -is a fallacy. Far from being the biggest - 4. Be a role model for your children. ticket item in most campaigns, broadcasting ad time accounts 5. Monitor your children's viewing. for only one -fourth to one -third of campaign costs, according 6. Use television as an incentive for reading and writing. to the study, exceeded by such overhead items as hotels, Says the First Lady about television: "There is so much restaurants and limousines. The inflation in campaign spend- that's good about it, maybe the real question is: 'Who's the ing, says the study, is more likely traced to special interests boss ?' Television may be our most powerful medium, but throwing more and more money into circulation. parents can be a lot more powerful when it comes to insuring We applaud the FCC's effort to take control of this mess, the well -being of our children." but we can think of an easier way to clear up confusion about Maybe we should make the First Lady the First Television the lowest unit rate. Get rid of it. Parent as well. REPRIEVE

Broadcasters can breathe somewhat more easily. The Bush administration's plan to extract millions in FCC

user fees was killed in House and Senate conference last REGIONAL week, with the Senate version, sans fees, emerging as the PELUNG -4 SEA commission appropriations bill of choice (see "In Brief"). That means that at least for fiscal year 1992, broadcasters and other Mass Media Bureau users should not have to take that extra hit in the pocketbook (estimated at $19 million). Senator Ernest Hollings (D-S.C.) and Representative Harold Rogers (R -Ky.) led opposition to the fees, and thus deserve a vote of e-rootoT thanks, but as the NAB has pointed out, the victory is only a temporary one, and the association will be following closely Drawn for BROADCASTING by Jack Schmidt the progress of the Senate version. The government's funding "I take it you're not a contestant."

90 Editorials Maadsslis 00 7 101 The joyous sounds of freedom are growing louder around the world. The flags of independence are going proudly up from the Russian Republic to the Baltic states. The symbols of repression are coming down. Signs went up saying "Down with the junta!" and an attempted coup to turn back the freedom clock was stopped in its tank tracks. Stopped by the free spirit and forceful voices and courageous acts of people thirsting for full freedom. And willing to fight to prove that freedom works.

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