THREE-FOR-ALL OPERATORS GUIDE SARA LEE PRODUCT PORTFOLIO INSIGHTS SPECS PREP & PRICING MARKETING THREE-FOR-ALL OPERATORS GUIDE SARA LEE PRODUCT PORTFOLIO INSIGHTS SPECS PREP & PRICING MARKETING Luscious Lemon Bars. Mouth-watering Blondies. Irresistibly rich Ultimate Chocolate Brownies. Everybody craves at least one of these top-selling snack/ dessert bars. Some people love all three. Three-for-All brings this trio of “Must Haves” together in a single Product Portfolio that make it easier than ever to order and offer exactly what everyone is hungry for! THREE-FOR-ALL OPERATORS GUIDE SARA LEE PRODUCT PORTFOLIO > INSIGHTS SPECS PREP & PRICING MARKETING The appeal is real The handy snack/dessert bars in Three-for-All have huge consumer appeal. Technomics reports that: • 62% of consumers want more handheld, ready-to-eat foods • 54% of consumers purchase on impulse, especially when items are displayed near checkout • 50% of consumers who eat snacks away from home do it en-route • 48% of patrons eat dessert at a different location than their meal The “All” refers to units as well–every non-commercial café, large or small, can benefit from promoting this product trio as a mix-or-match combo. Three-for-All raises the bar Putting this selection together yourself could take some time. For brownies, for example, there are 16 SKUs to choose from. The Three-for-All Product Portfolio cuts through the confusion. You’ll get top sellers of similarly high quality in brownies, blondies and lemon bars. Dayparting Thoughts Standalone dessert as well as smaller-sized trios to go? These beautiful bars cut it both ways. The to-go appeal starts at breakfast and continues throughout the day as customers plan snacks for later breaks and the trip home. Brunch is a booming daypart that presents a natural opportunity to increase check averages with this to-go offer. And, of course, this product portfolio fills the bill as a stand-alone dessert or add-on to a combo during lunch and dinner. Brownies are now on 24% of all restaurant menus, and predicted by Datassential to outperform 67% of other foods, beverages & ingredients over the next four years. THREE-FOR-ALL OPERATORS GUIDE SARA LEE PRODUCT PORTFOLIO INSIGHTS > SPECS PREP & PRICING MARKETING SPECS Order product through your GPO or authorized food distribution company. #8570 SARA LEE – BISTRO COLLECTION PRODUCT ORDER INFORMATION SKU Product Description Trays Per Case #8570 BC Bars Lemon Lovers 4/44 OZ #8572 BC Bars Blondie 4/37 OZ #8572 #8574 BC Bars Ultimate Brownie 4/44 OZ #8574 4 THREE-FOR-ALL OPERATORS GUIDE SARA LEE PRODUCT PORTFOLIO INSIGHTS SPECS > PREP & PRICING MARKETING PREP & PRICING The Three-for-All promotion showcases mini bites of all three products: Lemon Bars, Blondies and the Ultimate Chocolate Brownies. Each individual case is packed with four solid, full-sheet bars protected by an open cardboard tray wrapped in cello. 1. Open the case and remove the top cardboard tray 2. Spread the tray sides open. You’ll cut the brownies and lemon bars right on the cardboard surface. We recommend cutting each full-sheet bar into 48 individual pieces as shown. NOTE: the tray is pre-marked for full size portions. When you’re cutting the smaller sizes for Three-for-All we recommend adding a mark between the pre-marks on all four sides of the cardboard tray. Using that as a guide you will be able to cut 48 perfect pieces from each tray. 3. For the cleanest edge, cut the products while they’re still frozen. Be sure to use a sharp knife. TIP: Heat the knife under hot water, wipe dry, then make your cuts. Repeat as necessary to make cutting easier. 4. Use a different platter for each flavor, and display at different heights using risers. Invite customers to choose any three pieces for a set price. They may choose one of each flavor or three of the same. The brownies have a perfect chewy brownie texture and rich, melt- in-your mouth, chocolate taste. All of the products are truly packed with flavor. The individual portions may seem modest, yet together the trio makes a VERY satisfying dessert or snack. 5 THREE-FOR-ALL OPERATORS GUIDE SARA LEE PRODUCT PORTFOLIO INSIGHTS SPECS > PREP & PRICING MARKETING SINGLE PORTION SERVING RECOMMENDATIONS After your customers have sampled these amazing bars through the Three-for-All promotion, you’ll want to routinely offer the products in a traditional portion size. The cardboard tray for each single lemon and brownie bar is pre-marked for full portion size cutting. Use the same process and knife-heating tip to cut the individual bars into sixteen pieces. Most large non-commercial dining services will offer all three bars every day. Smaller operations may choose to offer a different bar each week. CATERING Mini bite portions of all three bars are perfect for bringing a classy finishing touch to any catering setting. Simply place the cut pieces in straight line on serving platters set at different heights by using risers. Let guests help themselves. Wise foodservice directors keep extra cases of each product on hand. The compact master cases require relatively little freezer space, and are money in the bank for ensuring first class responses to last-minute catering requests. 6 THREE-FOR-ALL OPERATORS GUIDE SARA LEE PRODUCT PORTFOLIO INSIGHTS SPECS > PREP & PRICING MARKETING SUGGESTED SELLING PRICE These wonderful brownies and lemon bars could (and DO!) command top billing on high-quality restaurant menus. They are the perfect opportunity for you to stretch your pricing for desserts. THREE-FOR-ALL Product Portion Suggested Approximate Description Size Selling Price Product Cost % Lemon 48 per tray Any 3 for $2.59 40% Lovers Bar Blondie Bar 48 per tray Any 3 for $2.59 40% Ultimate 48 per tray Any 3 for $2.59 40% Chocolate Brownie Bar SINGLE PORTION LEMON BARS & BROWNIE Product Portion Suggested Approximate Description Size Selling Price Product Cost % Lemon 16 per tray Each $2.59 40% Lovers Bar Blondie Bar 16 per tray Each $2.59 40% Ultimate 16 per tray Each $2.59 40% Chocolate Brownie Bar *Not actual pricing. Use for illustrative purposes only. 7 THREE-FOR-ALL OPERATORS GUIDE SARA LEE PRODUCT PORTFOLIO INSIGHTS SPECS PREP & PRICING > MARKETING PRINT MARKETING EDITABLE FLYER (8.5” X 11”) Customize the flyer with your own price. Print color copies to post at point of service, the café entrance, and high traffic areas around the facility. Download Editable Flyer PDF 8 THREE-FOR-ALL OPERATORS GUIDE SARA LEE PRODUCT PORTFOLIO INSIGHTS SPECS PREP & PRICING > MARKETING PRINT MARKETING BANNER (2’W X 6’H) Displayed at the café entrance or point of service, vertical banners make powerful marketing media. They are attractive, attention- grabbing, and can be custom-printed easily and economically at Office Depot and other office supply retailers. For short-term use, an inexpensive one-sided paper banner might be all you need. For the longer run, consider a two-sided vinyl banner with its own frame. HOW TO ORDER: Determine the location(s) where and how long you plan to place it, and download a PDF of your banner art. It’s easy to order online and pick up at a convenient office supply retailer. Download Banner PDF For example, for Office Depot you simply go to officedepot.com, then click through: 1. Print + Copy 2. Marketing Materials 3. Scroll down to Signs, Posters & Banners 4. Banner 5. Standard Banners 6. Get Started 7. Portrait 8. Choose the 2’ x 6’ size 9. Choose “Upload your own design” to upload the Banner PDF 9 THREE-FOR-ALL OPERATORS GUIDE SARA LEE PRODUCT PORTFOLIO INSIGHTS SPECS PREP & PRICING > MARKETING DIGITAL MARKETING Use these jpgs to spread the word through electronic media. 1280x720 1280x1280 SOCIAL MEDIA Post on Instagram, Facebook and/or the café’s web page. Download Media JPGs WEB AD Use this jpg to make a splash on the café’s web page. Download Web Ad JPG 350x250 (not to scale) 10 THREE-FOR-ALL OPERATORS GUIDE SARA LEE PRODUCT PORTFOLIO INSIGHTS SPECS PREP & PRICING > MARKETING DIGITAL MARKETING Use these jpgs to spread the word through electronic media: MONITORS Send this jpg to your client or the communications department to get it into the message cycle on monitors around the facility. Download Monitor JPG 11 CORNBREAD BOUNTY OPERATORS GUIDE SARA LEE PRODUCT PORTFOLIO INSIGHTS SPECS PREP & PRICING MENU VERSATILITY MARKETING CORNBREADCORNBREAD BOUNTYBOUNTY CORNBREAD BOUNTY OPERATORS GUIDE SARA LEE PRODUCT PORTFOLIO > INSIGHTS SPECS PREP & PRICING MENU VERSATILITY MARKETING It’s a cornerstone of comfort cooking, a Southern cuisine standard. It’s Sara Lee’s top selling frozen bakery product. Cornbread Bounty is a portfolio of six products selected for the rare combination of high consumer appeal, low unit cost, easy prep, and versatility. Together they cover all dayparts and add up to one golden opportunity for you to boost profitability and customer satisfaction while reducing prep time and food waste. If you’ve been using these versatile products, you already know this. But keep reading for some exciting NEW menu and marketing ideas. If you haven’t been using these products, the time is ripe. Here’s how to put Cornbread Bounty to work for a better menu and bottom line. CORNBREAD BOUNTY OPERATORS GUIDE SARA LEE PRODUCT PORTFOLIO > INSIGHTS SPECS PREP & PRICING MENU VERSATILITY MARKETING Cornering the Cornbread Market The Cornbread Bounty Product Portfolio consists of six SKUs strategically selected for across-the-board menu applications with high consumer appeal. Product Portfolio Sweet Cornbread (aka Northern Cornbread) is the top selling SKU of all Sara Lee frozen bakery products.