! Blackletter Is Recognized As One of the First Print- Ed Typefaces

Home , Baseline (typography), Slab serif

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BLACKLETTERAa: OLD ENGLISH

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DR AW THESE LETTERFORMS! Blackletter is recognized as one of the ﬁrst printed typefaces. Johannes Gutenberg, who invented moveable type in 1455 in Mainz, Germany, printed the 42 line Bible using blackletter text. Blackletter was designed to mimic Gothic scripts, often have ﬂourished terminals, a high contrast in stroke weight, tall x-heights, and highly decorative. It is also known as Textura, Gothic, Celtic or Old English.

Find 3 examples of this style from everyday life, other than from the computer, and adhere to a blank sheet of paper. Use your vocabulary from your Primer book to describe 3 parts of the above letterforms. The ﬁnal will be placed in order, in a report folder with clear front cover. Make sure drawing is clean & ﬁlled in. BbOLD STYLE: GARAMOND PREMIER b CAP HEIGHT

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DR AW THESE LETTERFORMS! This is a typical Old Style face, having very little contrasts between the thick and thins, heavily bracketed serifs, and a moderately oblique stress. The letterforms are open and round, making the typeface extremely readable. The capital letters are shorter than the ascenders of the lowercase letters. Claude Garamond designed the original in the 1500’s but it is timeless in its beauty and still used widely today by many designers.

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DR AW THESE LETTERFORMS! Transitional bridges the gap between the organic Find 3 examples of this style from everyday life, other than from the computer, Old Style faces and the mechanical looking structure of the modern faces. The term and adhere to a blank sheet of paper. Use your vocabulary from your Primer book denotes a structural style introduced in the late eighteenth century by John Basker- to describe 3 parts of the above letterforms. The final will be placed in order, in a ville. This style usually has a little higher contrast between thick and thin serifs than report folder with clear front cover. Make sure drawing is clean & filled in. Oldstyle, as well as thin and more flattened serifs is a characteristic of Perpetua. Eric Gill designed Perpetua in 1925. MODERNDd: BODONI MT d

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DR AW THESE LETTERFORMS! The Modern typeface, Bodoni, was designed Find 3 examples of this style from everyday life, other than from the computer, in the late 1700’s by Giambattista Bodoni, also known as the Father of Modern Ty- and adhere to a blank sheet of paper. Use your vocabulary from your Primer book pography. At the end of the eighteenth century, faces with greater contrast between to describe 3 parts of the above letterforms. The final will be placed in order, in a thick and thin strokes were in fashion. These Modern faces also had unbracketed report folder with clear front cover. Make sure drawing is clean & filled in. serifs and a strong vertical stress. Although Bodoni has a small x-height, it appears very wide and black. The heavy vertical stress and heavy thick and thin strokes make it necessary for the font to be well leaded to create a horizontal flow easier reading. MmSLAB SERIF: ROCKWELL m

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DR AW THESE LETTERFORMS! Slab serifs (also called square serif or Egyptian) Rockwell is an exceptionally robust design that evokes a feeling of straightforward are characterized by thick, block-like serifs, generally without a bracket. Because honesty when set in text composition. It’s a strong, adaptable display face for headlines of their bold appearance, they are most commonly used in large headlines and and posters, and is also legible in short text blocks. advertisements. Slab serifs originated in the early 19th century with the Industrial wikipedia.org; www.linotype.com.html; www.fonts.com Revolution. For the first time, fonts were chosen not based on aesthetic appeal but on commercial feasibility and popularity, and as a result, fonts had become garish and Find 3 examples of this style from everyday life, other than from the computer, over-decorative by the end of the 19th century. Rockwell can trace its roots back to and adhere to a blank sheet of paper. Use your vocabulary from your Primer book the London type founder, Vincent Figgins, around 1815. Unlike classical serif faces, to describe 3 parts of the above letterforms. The final will be placed in order, in a this design had blunt, straight-edged serifs and almost no thick-thin contrast in the report folder with clear front cover. Make sure drawing is clean & filled in. stroke weights. The Monotype Corporation produced its version of Rockwell in 1933. 3SANS SERIF: UNIVERS, BOLD EXTENDED, SBOLD AND LIGHT S CAP HEIGHT

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DR AW THESE LETTERFORMS! Univers is one of the greatest typographic sketches from the School for the Applied Arts, he created the Univers font, which was achievements of the second half of the 20th century. The typeface has the advantage published with Deberny & Peignot in 1957 and afterwards was produced by Linotype. of having a variety of weights which when combined, give an impression of steadiness Univers was created simultaneously with other successful sans serifs: Helvetica, (1957) and unity. The clear objective forms of Univers make this a legible font suitable for al- and Optima (1958). *linotype.com most any typographic need. In 1954 the type foundry Deberny & Peignot wanted to add a linear sans serif antiqua in several weights to the range of fonts. Adrian Frutiger Find 3 examples of this style from everyday life, other than from the computer, suggested refraining from adapting an existing alphabet and instead developed a and adhere to a blank sheet of paper. Use your vocabulary from your Primer book new font that would, above all, be suitable for typesetting long texts. Using his old to describe 3 parts of the above letterforms. The ﬁnal will be placed in order, in a report folder with clear front cover. Make sure drawing is clean & ﬁlled in.