A wholly owned Royal Doulton subsidiary was relations program, direct marketing, in-store established in Sydney in 1952. promotions and special events such as store visits by Michael Daulton, who is the company's THE THE PRODUCT ambassador. The Royal Doulton Company has tlu·ee principal International collectors' clubs have been brands: Royal Doulton, Royal Albert and Minton. established. In Australia, these clubs operate Under the Royal Doulton brand the company through selected stores and keep collectors ROYAL DOULTON offers a broad range of domestic tableware, as well infonned about product (including exclusive pieces) as giftware and collectable figurines. The Royal and special events. COMPANY Doulton brand is also featured on an extensive The Royal Daulton Company also has a global range of crystal stem ware and giftware. website (www.royal-doulton.com). Targeting the junior members of the household, Royal Doulton also produces nurseryware BRAND VALUES including the well-loved 'Bunnykins' range and the Around the globe, the Royal Daulton Company's 'Winnie the Pooh' collection. product is valued for its sense of heritage and Royal Albert, which traces its origins back to Englishness. As one of the oldest and best­ HISTORY 1896, has become an internationally recognised recognised chinaware brands in the world, Royal Royal Daulton has been producing ceramic items brand with a distinctive style, offering domestic RECENT DEVELOPMENTS ,------Daulton has earned itself a for almost 200 years. As far back as 1815 the tableware, c1ystal and gift items. Royal Albert's '0ld Royal Daulton is in an important reputation for excellence, company's founder, John Daulton, began period of change in its histmy, quality and distinctiveness of producing practical and decorative stoneware from cunently implementing a brand design - values which it intends his potte1y in Lambeth, south London. master-vision as a first step in to build on to take the brand His son, Hemy built the business, relocating it repositioning the company's fmward in the new millem1ium. 60 years later to Stoke-on-Trent in Staffordshire, brands. Clarity for the position Prized by collectors the England, in the region known around the world as of the Royal Doulton and Royal world over, Royal Daulton 'The Potteries'. By 1901 the quality of Daulton's Albert brands within the product has an international tableware had caught the eye of King Edward VII tableware and collectables reach extending way beyond its who allowed the company to add the 'Royal' prefix marketplace has been the key to English roots. To sustain its to its name and awarded it the Royal Wan·ant. Now the review. position, the Royal Daulton called Royal Doulton, the company expanded its The Royal Daulton brand Company's emphasis for futme production facilities and by the 1930s was involved has been segmented into four brand growth centres on its in the manufacture of figurines and giftware. sub-brands - Archives, Classics, ability to focus on people, to Royal Doulton was awarded the Queen's Award FUSiON and Studio - and understand its customers and for Technical Achievement in 1966, for its identities have been created for then to provide products which contribution to china manufacture - the first china each, together with a new Royal Doulton brand are relevant to their needs and lifestyles. manufacturer to be honoured with this award. logo. New product has been successfully launched During the 1960s and 1970s Royal Doulton to support these new sub-brands. In addition, THINGS YOU DIDN'T KNOW ABOUT discarded its drainpipe production interests and global merchandising systems, in-store ROYAL DOULTON acquired Minton, which had begun china enviromnents, point of sale and trade show and production in 1793, and crystal manufactmer Webb exhibition design have all been identified as key to Corbett. Countly Roses' is the world's best-selling bone the repositioning. 0 A single Minton plate can cost more THE MARKET wide for premiwn ceramic tableware are the UK and china pattern, with more than 150 million pieces The Licensing Division, created in the mid-1990s than $10,000 and will take one person Potte1y and ceramics are a strong indicator of the Continental Europe, North America, Asia Pacific sold since its introduction in 1962. to propel the Royal Daulton brand into new product up to three weeks to complete the art and lifestyle of a given age. Indeed, and Australasia. In total the global market is The Royal Daulton sectors, has achieved raised paste decoration. archaeologists rely on pottery fragments to estimated to be worth more than $4 billion. Company's oldest brand is considerable success. 0 The Royal Albert design 'Old Countly establish the level of sophistication of past Minton. Since its inception Inspired by the company's Roses' is the world's most popular civilisations. ACHIEVEMENTS in 1793, Minton has won a rich heritage and design, design, with more than J 00 million Today, consumers are more demanding and The Royal Doulton Company is one of the world's worldwide reputation for licensed products include pieces sold since its inn·oduction in discerning than ever before. leading manufacturers and distributors ofpremium innovative and exquisite textiles, perfume and 1%2. The rise in home entertainment has been ceramic tableware and giftware. Its illustrious brand design. Its most popular ~~:~~~~~~ ~ 'Bunnykins' giftware. 0 The largest and most expensive figure matched by the introduction of contemporary, names include Minton, Royal Albert and the core design is 'Haddon Hall', In Australia, Royal made by Royal Doulton is Princess functional tableware. At the other end of the Royal Doulton brand. Each of these brands enjoys which is particularly Daulton opened its first, Badoura. The fi gure takes more than spectrnm, the decrease in traditional family meals a long history of royal patronage and holds at least favoured in Japan. Minton stand-alone Daulton & 160 hours to hand-paint and costs and rise in solo eating, TV ,------, one royal wan-ant. is also famous for its innicate Company store at Chats­ around $50,000. dinners and convenience With almost 200 years of gold designs and special wood Chase, Sydney, in July 0 Royal Daulton's best-selling foods have seen the compa- heritage, the Royal Doulton commissions. Many of these 2001. The store creates a new nurse1yware range, 'Bmmykins', was nies extend their casual Company has built a global unique works of art are retail experience with designed by a nun, Sister Mary tableware ranges. business of around $500 bought as heirlooms. L______j product displayed 111 a Barbara (Barbara Vemon), who was the When it comes to gifts, million in annual sales, lifestyle setting. daughter of Cuthbert Bailey the despite many alternatives, employing some 5000 people General Manager of the Royal Daulton the ceramic fmm is sought in its UK production houses, PROMOTION factmy in tl1e 1930s. Bmmykins has after as offering true qualities Indonesian factory and Central to Royal Daulton's promotional and been in production for over 65 years. of heritage, traditional numerous distribution ope- In 1972, Royal Doulton was bought by the marketing activity has been the repositioning of 0 Royal Daulton was the first china in craftsmanship and real, long- rations worldwide. Appro xi- Pearson conglomerate and merged with Allied the brand. The inn·oduction of eve1ything fi:om new space. China plates were canied on the lasting value. In fact, ceramic mately half its sales are English Potteries adding a number of key brands, logos to in-store point of sale and branded fixtures inaugural flight of the space shuttle giftware has enjoyed generated outside the UK. including Royal Albert. has demanded that the focus of activity be centred Discovery, in 1984. considerable growth - gift- Due to the company's In 1993, Royal Doulton separated from its parent on the conununication and effective introduction 0 There are Royal Doulton ceramics in a giving, home decoration and reputation for excellence in and became a public company listed on the London of the recent significant changes. time capsule inse1ted into the base of investment being the main quality and design, Royal Stock Exchange. Marketing the Royal Daulton brand employs a Cleopan·a's Needle, on the Thames motivations. Doulton has secured a high Royal Doulton has been available in Australia variety of promotional techniques including Embankment in London. The key markets world- degree of customer loyalty. since the early 1800s through agency agreements. magazine and newspaper advertising, a public

92 93 A wholly owned Royal Doulton subsidiary was relations program, direct marketing, in-store established in Sydney in 1952. promotions and special events such as store visits by Michael Daulton, who is the company's THE THE PRODUCT ambassador. The Royal Doulton Company has tlu·ee principal International collectors' clubs have been brands: Royal Doulton, Royal Albert and Minton. established. In Australia, these clubs operate Under the Royal Doulton brand the company through selected stores and keep collectors ROYAL DOULTON offers a broad range of domestic tableware, as well infonned about product (including exclusive pieces) as giftware and collectable figurines. The Royal and special events. COMPANY Doulton brand is also featured on an extensive The Royal Daulton Company also has a global range of crystal stem ware and giftware. website (www.royal-doulton.com). Targeting the junior members of the household, Royal Doulton also produces nurseryware BRAND VALUES including the well-loved 'Bunnykins' range and the Around the globe, the Royal Daulton Company's 'Winnie the Pooh' collection. product is valued for its sense of heritage and Royal Albert, which traces its origins back to Englishness. As one of the oldest and best­ HISTORY 1896, has become an internationally recognised recognised chinaware brands in the world, Royal Royal Daulton has been producing ceramic items brand with a distinctive style, offering domestic RECENT DEVELOPMENTS ,------Daulton has earned itself a for almost 200 years. As far back as 1815 the tableware, c1ystal and gift items. Royal Albert's '0ld Royal Daulton is in an important reputation for excellence, company's founder, John Daulton, began period of change in its histmy, quality and distinctiveness of producing practical and decorative stoneware from cunently implementing a brand design - values which it intends his potte1y in Lambeth, south London. master-vision as a first step in to build on to take the brand His son, Hemy built the business, relocating it repositioning the company's fmward in the new millem1ium. 60 years later to Stoke-on-Trent in Staffordshire, brands. Clarity for the position Prized by collectors the England, in the region known around the world as of the Royal Doulton and Royal world over, Royal Daulton 'The Potteries'. By 1901 the quality of Daulton's Albert brands within the product has an international tableware had caught the eye of King Edward VII tableware and collectables reach extending way beyond its who allowed the company to add the 'Royal' prefix marketplace has been the key to English roots. To sustain its to its name and awarded it the Royal Wan·ant. Now the review. position, the Royal Daulton called Royal Doulton, the company expanded its The Royal Daulton brand Company's emphasis for futme production facilities and by the 1930s was involved has been segmented into four brand growth centres on its in the manufacture of figurines and giftware. sub-brands - Archives, Classics, ability to focus on people, to Royal Doulton was awarded the Queen's Award FUSiON and Studio - and understand its customers and for Technical Achievement in 1966, for its identities have been created for then to provide products which contribution to china manufacture - the first china each, together with a new Royal Doulton brand are relevant to their needs and lifestyles. manufacturer to be honoured with this award. logo. New product has been successfully launched During the 1960s and 1970s Royal Doulton to support these new sub-brands. In addition, THINGS YOU DIDN'T KNOW ABOUT discarded its drainpipe production interests and global merchandising systems, in-store ROYAL DOULTON acquired Minton, which had begun china enviromnents, point of sale and trade show and production in 1793, and crystal manufactmer Webb exhibition design have all been identified as key to Corbett. Countly Roses' is the world's best-selling bone the repositioning. 0 A single Minton plate can cost more THE MARKET wide for premiwn ceramic tableware are the UK and china pattern, with more than 150 million pieces The Licensing Division, created in the mid-1990s than $10,000 and will take one person Potte1y and ceramics are a strong indicator of the Continental Europe, North America, Asia Pacific sold since its introduction in 1962. to propel the Royal Daulton brand into new product up to three weeks to complete the art and lifestyle of a given age. Indeed, and Australasia. In total the global market is The Royal Daulton sectors, has achieved raised paste decoration. archaeologists rely on pottery fragments to estimated to be worth more than $4 billion. Company's oldest brand is considerable success. 0 The Royal Albert design 'Old Countly establish the level of sophistication of past Minton. Since its inception Inspired by the company's Roses' is the world's most popular civilisations. ACHIEVEMENTS in 1793, Minton has won a rich heritage and design, design, with more than J 00 million Today, consumers are more demanding and The Royal Doulton Company is one of the world's worldwide reputation for licensed products include pieces sold since its inn·oduction in discerning than ever before. leading manufacturers and distributors ofpremium innovative and exquisite textiles, perfume and 1%2. The rise in home entertainment has been ceramic tableware and giftware. Its illustrious brand design. Its most popular ~~:~~~~~~ ~ 'Bunnykins' giftware. 0 The largest and most expensive figure matched by the introduction of contemporary, names include Minton, Royal Albert and the core design is 'Haddon Hall', In Australia, Royal made by Royal Doulton is Princess functional tableware. At the other end of the Royal Doulton brand. Each of these brands enjoys which is particularly Daulton opened its first, Badoura. The fi gure takes more than spectrnm, the decrease in traditional family meals a long history of royal patronage and holds at least favoured in Japan. Minton stand-alone Daulton & 160 hours to hand-paint and costs and rise in solo eating, TV ,------, one royal wan-ant. is also famous for its innicate Company store at Chats­ around $50,000. dinners and convenience With almost 200 years of gold designs and special wood Chase, Sydney, in July 0 Royal Daulton's best-selling foods have seen the compa- heritage, the Royal Doulton commissions. Many of these 2001. The store creates a new nurse1yware range, 'Bmmykins', was nies extend their casual Company has built a global unique works of art are retail experience with designed by a nun, Sister Mary tableware ranges. business of around $500 bought as heirlooms. L______j product displayed 111 a Barbara (Barbara Vemon), who was the When it comes to gifts, million in annual sales, lifestyle setting. daughter of Cuthbert Bailey the despite many alternatives, employing some 5000 people General Manager of the Royal Daulton the ceramic fmm is sought in its UK production houses, PROMOTION factmy in tl1e 1930s. Bmmykins has after as offering true qualities Indonesian factory and Central to Royal Daulton's promotional and been in production for over 65 years. of heritage, traditional numerous distribution ope- In 1972, Royal Doulton was bought by the marketing activity has been the repositioning of 0 Royal Daulton was the first china in craftsmanship and real, long- rations worldwide. Appro xi- Pearson conglomerate and merged with Allied the brand. The inn·oduction of eve1ything fi:om new space. China plates were canied on the lasting value. In fact, ceramic mately half its sales are English Potteries adding a number of key brands, logos to in-store point of sale and branded fixtures inaugural flight of the space shuttle giftware has enjoyed generated outside the UK. including Royal Albert. has demanded that the focus of activity be centred Discovery, in 1984. considerable growth - gift- Due to the company's In 1993, Royal Doulton separated from its parent on the conununication and effective introduction 0 There are Royal Doulton ceramics in a giving, home decoration and reputation for excellence in and became a public company listed on the London of the recent significant changes. time capsule inse1ted into the base of investment being the main quality and design, Royal Stock Exchange. Marketing the Royal Daulton brand employs a Cleopan·a's Needle, on the Thames motivations. Doulton has secured a high Royal Doulton has been available in Australia variety of promotional techniques including Embankment in London. The key markets world- degree of customer loyalty. since the early 1800s through agency agreements. magazine and newspaper advertising, a public

92 93