Oral History of Steve Naroff, Part 2 of 2
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Apple Strategy Teardown
Apple Strategy Teardown The maverick of personal computing is looking for its next big thing in spaces like healthcare, AR, and autonomous cars, all while keeping its lead in consumer hardware. With an uphill battle in AI, slowing growth in smartphones, and its fingers in so many pies, can Apple reinvent itself for a third time? In many ways, Apple remains a company made in the image of Steve Jobs: iconoclastic and fiercely product focused. But today, Apple is at a crossroads. Under CEO Tim Cook, Apple’s ability to seize on emerging technology raises many new questions. Primarily, what’s next for Apple? Looking for the next wave, Apple is clearly expanding into augmented reality and wearables with the Apple Watch AirPods wireless headphones. Though delayed, Apple’s HomePod speaker system is poised to expand Siri’s footprint into the home and serve as a competitor to Amazon’s blockbuster Echo device and accompanying virtual assistant Alexa. But the next “big one” — a success and growth driver on the scale of the iPhone — has not yet been determined. Will it be augmented reality, healthcare, wearables? Or something else entirely? Apple is famously secretive, and a cloud of hearsay and gossip surrounds the company’s every move. Apple is believed to be working on augmented reality headsets, connected car software, transformative healthcare devices and apps, as well as smart home tech, and new machine learning applications. We dug through Apple’s trove of patents, acquisitions, earnings calls, recent product releases, and organizational structure for concrete hints at how the company will approach its next self-reinvention. -
Security Company Says a Mask Fooled Face ID on Iphone X 15 November 2017, by Tim Johnson, Mcclatchy Washington Bureau
Security company says a mask fooled Face ID on iPhone X 15 November 2017, by Tim Johnson, Mcclatchy Washington Bureau biometrics to verify users of computers and other devices and allow them to make purchases and sign into apps with a simple action. Motorola introduced fingerprint readers on a smartphone in 2011, and Apple followed in 2013 with Touch ID on its iPhones. Most major smartphone makers now use such sensors. Face recognition is the next iteration of biometric identification. At a presentation announcing iPhone X's face recognition capabilities Sept. 12, nearly two months before its Nov. 3 release, Apple Senior Vice President Phil Schiller said engineering teams developed artificial intelligence to help the product distinguish between real owners and masks. "They have even gone and worked with professional mask makers and makeup artists in Less than a week after the Apple iPhone X went Hollywood to protect against these attempts to beat on the market, a cybersecurity firm said it had Face ID," Schiller said. already defeated the new phone's vaunted face recognition system using a $150 mask made on a Apple says the iPhone X uses infrared imaging and 3-D printer. a depth map of a user's face with 30,000 invisible dots to ensure identity. It says chances that a "Apple Face ID is not an effective security random person could grab the phone and unlock it measure," a Vietnam-based cybersecurity firm, are one in a million, and that the phone recognizes Bkav, said in a statement and video on its website. -
Defendant Apple Inc.'S Proposed Findings of Fact and Conclusions Of
Case 4:20-cv-05640-YGR Document 410 Filed 04/08/21 Page 1 of 325 1 THEODORE J. BOUTROUS JR., SBN 132099 MARK A. PERRY, SBN 212532 [email protected] [email protected] 2 RICHARD J. DOREN, SBN 124666 CYNTHIA E. RICHMAN (D.C. Bar No. [email protected] 492089; pro hac vice) 3 DANIEL G. SWANSON, SBN 116556 [email protected] [email protected] GIBSON, DUNN & CRUTCHER LLP 4 JAY P. SRINIVASAN, SBN 181471 1050 Connecticut Avenue, N.W. [email protected] Washington, DC 20036 5 GIBSON, DUNN & CRUTCHER LLP Telephone: 202.955.8500 333 South Grand Avenue Facsimile: 202.467.0539 6 Los Angeles, CA 90071 Telephone: 213.229.7000 ETHAN DETTMER, SBN 196046 7 Facsimile: 213.229.7520 [email protected] ELI M. LAZARUS, SBN 284082 8 VERONICA S. MOYÉ (Texas Bar No. [email protected] 24000092; pro hac vice) GIBSON, DUNN & CRUTCHER LLP 9 [email protected] 555 Mission Street GIBSON, DUNN & CRUTCHER LLP San Francisco, CA 94105 10 2100 McKinney Avenue, Suite 1100 Telephone: 415.393.8200 Dallas, TX 75201 Facsimile: 415.393.8306 11 Telephone: 214.698.3100 Facsimile: 214.571.2900 Attorneys for Defendant APPLE INC. 12 13 14 15 UNITED STATES DISTRICT COURT 16 FOR THE NORTHERN DISTRICT OF CALIFORNIA 17 OAKLAND DIVISION 18 19 EPIC GAMES, INC., Case No. 4:20-cv-05640-YGR 20 Plaintiff, Counter- DEFENDANT APPLE INC.’S PROPOSED defendant FINDINGS OF FACT AND CONCLUSIONS 21 OF LAW v. 22 APPLE INC., The Honorable Yvonne Gonzalez Rogers 23 Defendant, 24 Counterclaimant. Trial: May 3, 2021 25 26 27 28 Gibson, Dunn & Crutcher LLP DEFENDANT APPLE INC.’S PROPOSED FINDINGS OF FACT AND CONCLUSIONS OF LAW, 4:20-cv-05640- YGR Case 4:20-cv-05640-YGR Document 410 Filed 04/08/21 Page 2 of 325 1 Apple Inc. -
Automatic Graph Drawing Lecture 15 Early HCI @Apple/Xerox
Inf-GraphDraw: Automatic Graph Drawing Lecture 15 Early HCI @Apple/Xerox Reinhard von Hanxleden [email protected] 1 [Wikipedia] • One of the first highly successful mass- produced microcomputer products • 5–6 millions produced from 1977 to 1993 • Designed to look like a home appliance • It’s success caused IBM to build the PC • Influenced by Breakout • Visicalc, earliest spreadsheet, first ran on Apple IIe 1981: Xerox Star • Officially named Xerox 8010 Information System • First commercial system to incorporate various technologies that have since become standard in personal computers: • Bitmapped display, window-based graphical user interface • Icons, folders, mouse (two-button) • Ethernet networking, file servers, print servers, and e- mail. • Sold with software based on Lisp (early functional/AI language) and Smalltalk (early OO language) [Wikipedia, Fair Use] Xerox Star Evolution of “Document” Icon Shape [Wikipedia, CC BY-SA 3.0] 1983: Apple Lisa [Wikipedia, CC BY-SA 2.0 fr] Apple Lisa • One of the first personal computers with a graphical user interface (GUI) • In 1982, Steve Jobs (Cofounder of Apple, with Steve Wozniak) was forced out of Lisa project, moved on into existing Macintosh project, and redefined Mac as cheaper, more usable version of Lisa • Lisa was challenged by relatively high price, insufficient SW library, unreliable floppy disks, and immediate release of Macintosh • Sold just about 10,000 units in two years • Introduced several advanced features that would not reappear on Mac or PC for many years Lisa Office -
David T. Craig 941 Calle Mejia # 509, Santa Fe, New Mexico 87501 Home (505) 820-0358 Compuserve 71533,606
------------------------------------------------------- David T. Craig 941 Calle Mejia # 509, Santa Fe, New Mexico 87501 Home (505) 820-0358 CompuServe 71533,606 ------------------------------------------------------- Mr. Jef Raskin 8 Gypsy Hill Pacifica CA 94044 Re: Canon Cat and SwyftCard information Dear Mr. Raskin: Enclosed is a photocopy of the Canon Cat article that I wrote for the Historical Computer Society. The printed article is much better than the draft that you saw. Thanks for your help. Unfortunately, I was unable to obtain copies of all of your various articles concerning the Cat and Information Appliance. I did finally receive your LEAP paper from my local public library via inter-library loan, but the library could not locate your Venture Vulture paper. I received the LEAP paper after I had sent the final Cat paper for publication so was not able to correctly document LEAP's technology. In an e-mail to me from at least a month ago you said that if I sent you an envelope large enough for a SwyftCard and return postage that you would send me one. Please use the envelope that I've sent this letter in for this purpose. You should also find here self-sticking stamps for the postage and a mailing label with my mailing address. I would also very much like, if possible, to obtain a user's manual for the SwyftCard. From your comments in Microsoft's book Programmers at Work this manual seems to be very well written. There is no rush in returning this envelope so please take your time. I am slowly updating my Cat paper to add a correct description of LEAP and more information about the people behind the Cat and its hardware and software. -
Case Study: Where Have All the Processors Gone?
The Synergist: How to Lead Your Team to Predictable Success Case Study: Where Have All The Processors Gone? It’s hard to find a good, single, stand alone case study for a Processor. It’s not that they are less common than Visionaries or Operators. It’s just that by the very nature of who they are, they eschew the limelight. They prefer to work behind the scenes making sure the systems and processes are in place to allow good organizations to become great organizations. They care little about seeking public praise or adulation. You don’t often see a Processor striding up and down the stage at the annual company retreat, representing the business at a charity event or giving interviews to the local news station. Instead you’ll be more likely to find them making sure that what the company does today is repeatable, consistent and scalable tomorrow and into the future. In many ways they are the unsung hero of our three natural styles. That’s not to say there aren’t examples of them out in the wild. And it’s not to say that at times we wouldn’t want a Processor in charge. We shouldn’t conflate the cult of the Visionary or the get it done mentality of the Operator with good leadership. Yes, quite often, particularly during the early stages of a company’s growth we need a good V or O in charge. But there are occasions when we need the structured, methodical thinking of a P to put in place the systems and processes needed to stable the ship and get us sailing in the right direction again. -
Hello, Courage. That's What Tim Cook Says Matters Most
| Hello, Courage. That’s what Tim Cook says matters most to him as Apple’s CEO. “Do you have the courage to admit that you’re wrong? And do you change?” he asks rhetorically, in reference to the company’s infamous flops like the Power Mac G4 “Cube” and the iTunes social network Ping. Then last week, Apple’s Phil Schiller cited courage as the guiding light in the decision to remove the headphone jack from the latest iPhone model. Below, we discuss the bold move to drop an industry standard and what it means for consumers and business leaders alike. Also in this Download: holding algorithms accountable, finding a voice, creating products from pollution, and biking into the future. Andrew Benett Global Chief Executive Officer Havas Creative Group What: Apple killed the headphone jack with the newly announced iPhone 7. So What: This is yet another example of Apple showing (rather than asking) people what they want—in this case, an improved listening experience and a nudge toward a wireless future. While change can be hard, the time has come to move on from a technology that's nearly 140 years old. To bring your industry into the future, start by looking critically at your products and services to see what both you and your customers are simply accepting as the status quo. What: Until very recently, LinkedIn’s algorithm appeared to favor men. Meanwhile, Facebook has had to address its own bias issue. So What: Have you ever been frustrated by surge pricing? Algorithms are increasingly shaping our life experiences, and consumers have a right to know how brands are subtly (and not so subtly) influencing them. -
The Macintosh Design Team, February 1984, BYTE Magazine
Left to right: Andy Hertzfeld, Chris Espinosa, Joanna Hoffman , Geo rge Crowe, Bill Atkinson, Jern) Manock . An Interview: The Macintosh Design Team The making of Macintosh On October 14, 1983, the design team for Apple Computer Inc .'s new Macintosh computer met with BYTE Managing Editor Phil Lemmons at the company's Cupertino, California, headquarters. In the dialogue that followed , Bill Atkinson, Steve Jobs, Andy Hertzfeld, Larry Kenyon, Joanna Hoffman, Burrell Smith, Dave Egner, Chris Espinosa, Steve Capps, Jerry Manock, Bruce Horn , and George Crowe discussed the evolution of their brainchild. BYTE: How did the Macintosh pro everyone can afford it. It's not very Quickdraw and have a mouse on it ject begin? many years ago that most of us in this in essence, build a really cheap im Jobs: What turns on Andy and room couldn't have afforded a $5000 plementation of Lisa's technology Burrell and Chris and Bill and Larry computer. We realized that we could that would use some of that software and everyone else here is building build a supercheap computer that technology. That's when the Macin something really inexpensive so that would run Bill Atkinson's amazing tosh as we know it was started. 58 February 1984 © BYrE Publications Inc. Hertzfeld: That was around January of 1981. Smith: We fooled around with some other ideas for computer design, but we realized that the 68000 was a chip that had a future and had . .. Jobs: Some decent software! Smith: And had some horsepower and enough growth potential so we could build a machine that would live and that Apple could rally around for years to come. -
Apple's Mac Team Gathers for Insanely Great Twiggy Mac Reunion
Apple's Mac team gathers for insanely great Twiggy Mac reunion SILICON BEAT By Mike Cassidy Mercury News Columnist ([email protected] / 408-920-5536 / Twitter.com/mikecassidy) POSTED: 09/12/2013 11:57:40 AM PDT MOUNTAIN VIEW -- In Silicon Valley, it's not a question of "What have you done for me lately?" -- the question is, "So, what are you going to do for me next?" And so, you have to wonder what it's like to be best known for something you did 30 years ago. Randy Wigginton, one of the freewheeling pirates who worked under Steve Jobs on Apple's (AAPL) dent-in-the-world, 1984 Macintosh, has an easy answer. "It's awesome," says Wigginton, who led the effort on the MacWrite word processor. "People don't get to change the world very often. How much luckier can a guy be? I've had a very blessed life." The blessings were very much on Wigginton's mind the other day as he and a long list of early Apple employees got together to check out the resurrection of a rare machine known as the Twiggy Mac. The prototype was a key chapter in the development of the original Mac, which of course was a key chapter in the development of the personal computer and by extension the personal music player, the smartphone, the smart tablet and a nearly ubiquitous digital lifestyle that has turned the world on its head. Some of the key players in that story, first immortalized in Steven Levy's "Insanely Great" and again in Walter Isaacson's "Steve Jobs" and most recently, docudrama fashion, in the movie "Jobs," gathered at the Computer History Museum to get a look at the Mac and at old friends who'd done so much together. -
Hintz 1 DRAFT V1 – Please Do Not Cite Without Author's Permission. Susan
Hintz 1 Susan Kare: Design Icon by Eric S. Hintz, PhD Historian, Lemelson Center for the Study of Invention and Innovation National Museum of American History, Smithsonian Institution [email protected] SHOT SIGCIS – Works in Progress Session Albuquerque, NM October 11, 2015 DEAR COLLEAGUES: Thanks for reading this work-in-progress! I’m a SIGCIS rookie and relatively new to the history of computing. Thus, in terms of feedback, I’d appreciate a) some sense of whether this proposed article would have any traction within the scholarly/SIGCIS community and b) some help situating the story within the relevant secondary literature and historiography. Finally, given the largely non-archival sources I had to work with, I wrote this up more like a magazine feature (vs. scholarly article) so I’d also appreciate c) any suggestions for appropriate journals and publication venues. P.S. This article is ripe for lots of colorful images. Thanks! ESH Graphic designer Susan Kare has been called the “the Betsy Ross of the personal computer,” the “Queen of Look and Feel,” the “Matisse of computer icons,” and the “mother of the Mac trash can.”1 Indeed, Kare is best known for designing most of the distinctive icons, typefaces, and other graphic elements that gave the Apple Macintosh its characteristic—and widely emulated—look and feel. Since her work on the Mac during the early 1980s, Kare has spent the last three decades designing user interface elements for many of the leading software and Internet firms, from Microsoft and Oracle to Facebook and Paypal. Kare’s work is omnipresent in the digital realm; if you have clicked on an icon to save a file, switched the fonts in a document from Geneva to Monaco, or tapped your smart phone screen to launch a mobile app, then you have benefited from her designs. -
Japan's KDDI to Sell New Iphone in Japan 5 October 2011
Japan's KDDI to sell new iPhone in Japan 5 October 2011 on September 22 when they dived more than 12 percent after a press report that KDDI has snagged the rights to sell Apple's new iPhone. KDDI shares lost 0.71 percent to 554,000 yen against 624,000 on September 22. Apple shares slipped on Wall Street Tuesday as it unveiled the new iPhone 4 but not the transformative new model many had been expecting. The iPhone 4S features a speedier processor, a Apple's Senior Vice President of Worldwide product built-in "personal assistant" that responds to voice marketing Phil Schiller introduces the new iPhone 4S at commands and a more powerful camera, but it was the company headquarters October 4, 2011 in Cupertino, California. Apple confirmed Wednesday that not the revamped next-generation iPhone 5 many Japan's second largest mobile carrier KDDI would sell its Apple fans had hoped for. latest iPhone in the country, ending rival Softbank's exclusive hold on the popular smartphone. (c) 2011 AFP Apple confirmed Wednesday that Japan's second largest mobile carrier KDDI would sell its latest iPhone in the country, ending rival Softbank's exclusive hold on the popular smartphone. Apple, which unveiled an updated version of the iPhone 4 in the United States on Tuesday, said on its Japanese unit's website that KDDI phone stores as well as Softbank outlets will start selling the new model on October 14. It is the same launch day for the United States, Australia, Canada, France, Germany, and Britain. -
Apple's Next Big Challenge: Making Siri Smarter 10 June 2016, by Brandon Bailey
Apple's next big challenge: Making Siri smarter 10 June 2016, by Brandon Bailey battleground. Apple, Google, Facebook and others are racing to create digital services that consumers will find indispensable for shopping, chatting, controlling other appliances and simply getting through their daily lives. And while Siri has gained new abilities over the years, some experts believe Apple still lags in the AI race, hindered in part by its unwillingness to pry too deeply into your personal information. "Google Now has kind of eaten their lunch," said Chris Monberg, co-founder of Boomtrain, a startup that makes artificial intelligence software used by online retailers. Monberg argues that Google's proactive digital assistant provides more useful In this June 10, 2013, file photo, Eddy Cue, Apple senior reminders, recommendations and tips on local vice president of internet software and services, talking weather or traffic, largely because it reads his email about the new voices of Siri virtual assistant during the and other data from his Android phone and keynote address of the Apple Worldwide Developers crunches it with sophisticated algorithms on Conference in San Francisco. Apple's Siri made a big Google's powerful servers. splash when the wisecracking digital assistant debuted in 2011. But as its competitors jockey to build intelligent "chat bots" and voice-controlled home systems capable Amazon's Echo home speaker likewise has its fans; of more challenging artificial-intelligence feats, Siri at it recognizes informal voice commands and can times no longer seems cutting edge. On Monday, June order flowers, pizza or a ride to the airport.