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— N0 16 — SPRING - SUMMER 2019 BRUSSELS MAG EDITO SOPHIE HELSMOORTEL President of Brussels Exclusive Labels WHAT’S THE BEL When a Brussels establishment becomes with a sense of curiosity to enjoy an emotional a member of the BEL association, it commits experience! These shopping moments and to honouring the criteria and values of the shared joys are anchored in their memories. “Brussels Exclusive Labels” brand: i.e. savoir- Share them, talk about them and let’s get faire, elegance, quality, passion and respect enthusiastic about them! which remain the very essence of the brand. It is our pleasure to present you with our latest For the consumer, it is a benchmark, for the news in this 16th edition: an air of springtime establishment which is a member, it is an honour, and for the city of Brussels, it is an 2019 in your hands! achievement. Our beautiful Brussels can be proud to see its craftsmen and specialist esta- Enjoy reading the magazine and the BEL blishments committed to inviting tourists, discoveries. Belgians, Brussels inhabitants and all those Special thanks to our partners 3 CONTENTS 3 42 EDITO EXPAT What’s the BEL Multicultural Brussels as seen by Louma Salamé 6 Brussels Mag is published by BEL IN FIGURES 44 Brussels Exclusive Labels THE MOST BEAUTIFUL ONES The 10 most beautiful views 9 of Brussels EXECUTIVE EDITOR Sophie Helsmoortel DOSSIER Made in BXL — A subliminal appellation d’origine 50 EDITORIAL ASSISTANT NEWS CULTURE Françoise Bouzin To see — 16 EDITORIAL STAFF Marie Honnay IN THE SMARTPHONE Marie Hocepied Stay connected! 54 MB Caspers VALUES Jasper Lacoste A matter of facets Johan-Frédérik Hel Guedj 18 — FACE-A-FACE PHOTOGRAPHY Isabelle Thys and Moïse Mann 56 Oskar DELICIOUS DELIGHTS Laetizia Bazzoni Starter, main course, dessert Pauline Miko 25 by 3 chefs accompanied by wine — PORTRAIT ILLUSTRATIONS Alexandre Mars Séverine Piette 59 — BEAUTIFUL RACING CARS OVERALL COORDINATION 28 Bruce McLaren & ADVERTISING DEPARTMENT The legend continues Fabienne Vaerewyck BEHIND THE SCENES — Corica A strong coffee establishment GRAPHIC DESIGN Sign 62 VIBRATIONS — The best addresses in the capital PRODUCTION & PRINTING 33 Paperland MUST-HAVES — Emotional objects 70 DISTRIBUTION Or an object that makes us Dawson Media feel emotional… WHO’S WHO 38 1 ESTABLISHMENT, 3 CRAFTS Maison Degand PUBLISHERS Brussels Exclusive Labels 53 rue Franz Merjay, 1050 Brussels brussels-exclusive-labels.be [email protected] Also available in French and Dutch 5 BEL IN FIGURES BEL IN FIGURES Brussels Exclusive Labels 0 L’objectif commun : créer 标志有 73 个家族品牌会员 un label de qualité pour rayonner N 1 en Belgique et dans le monde. Las marcas adheridas a Brussels Exclusive Labels Objetivo común: crear 1个共同目标:创造一个在比利时 Le nombre de maisons membres du Brussels Exclusive Labels. una etiqueta de calidad 和全球闪耀的品质标志 الهدف املشترك: ترويج عﻻمات para destacar en Bélgica عدد الشركات العضوة في جمعية عﻻمات بروكسل املميزة جودة متألقة في بلجيكا وفي العالم y en todo el mundo 13 73 73个家族品牌从事的13个 卓越领域- 珠宝、时尚、配 件、儿童、餐厅、酒店、健 康、旅行、服务、装饰、眼 镜、房地产、运输。 ° Los sectores de excelencia en los que 1937 trabajan las 73 marcas: joyería, moda, création du BEL accesorios, niños, restaurantes, hostelería, bienestar, viajes, servicios, Fundación de BEL decoración, óptica, inmobiliaria, alquiler de vehículos con conductor. BEL成立于 1937年 3300 1 ثﻻثة عشر قطاعا ًمتميزا ل 73 شركة إنشاء جمعية عﻻمات بروكسل املميزة BEL创造了 املجوهرات، أزياء النساء والرجال، اﻹكسسوار، قيم عﻻمات بروكسل املميزة: املهارة، 3300个就业岗位 اﻷطفال، املطاعم، الفنادق، الصحة، السفر مدينة : والسياحة، اخلدمات، الديكور، النظارات، اجلودة، اﻷناقة، التحمس، اﻻحترام، اﻻلتزام، Puestos de trabajo creados العقارات، صناعة السيارات. بروكسل por BEL 8 احلصرية، نقل املهارات Treize domaines d’excellence pour Le nombres d’emplois Los valores de BEL – BEL的8个价值观– 专有技术、 Les huit valeurs du BEL : 73 maisons : joaillerie, mode, enfant, générés par le BEL. ciudad - Bruselas Saber hacer, Calidad, Elegancia, Savoir-faire, Qualité, Elégance, accessoires, restaurants, hôtellerie, 品质、优雅、激情、尊重、承诺、 座城市 – 布鲁塞尔 عدد الوظائف التي توفرها ,Pasión, Respeto, Compromiso, Passion, Respect , Engagement, bien-être, voyages, services, décoration ville - Bruxelles جمعية عﻻمات بروكسل املميزة .Exclusividad, Transmisión. 独家、传承。 Exclusivité, Transmission. lunetiers, immobilière, voiturier 6 ! 7 DOSSIER A subliminal appellation d’origine 9 DOSSIER DOSSIER A part of our national pride, a vector ly this innovation coupled with the talent of for jobs and a showcase for our national ex- our craftsmen that gives a veritable modernity cellence, Made in Bruxelles has remained to our establishment. In Delvaux’s Arsenal at- discreet for a long time, even too discreet elier, it takes an average of approximately 10 perhaps. In recent years, Brussels’ most dy- hours to fashion a handbag”, she explained to namic players have nevertheless understood us. While continuing to cultivate their Brussels the importance of developing a commercial base, the leather goods manufacturer is and communications strategy that focuses nevertheless focussed on its international on the international market. Their new cre- growth objectives. Their goal is to perpetuate do: making sure that they are visible but their export sales, currently estimated at without distancing themselves from the 85%, compared with just a few percent less values that define them: a sense of reserve, than 10 years ago. the absence of ostentation and an attachment “ As for we Belgians, to their roots. The difference between over- the strength of our all luxury and the luxury that is developed The price of craftsmanship every day by the capital’s establishments creative approach means that in Brussels, luxury is not defined Although the very excellence of Made simply by a logo. Discreet and yet nuanced, in Bruxelles has a price – that of the dozens, lies in our ability to it is nevertheless neither austere nor bor- or even hundreds of hours needed to make a ing. It is often even light-hearted and handbag or a designer article – it is also the disregard any and whimsical, such as creations in felt, velvet purveyor of dreams. At the Natan boutique, or angora, trimmed with ribbons or tulle. this dream takes on the form of a couture all barriers.” More often than not, these creations are line, the showcase of an establishment that Fabienne Delvigne, made-to-measure with a veritable couture capitalises more than ever on its Brussels creator of accessories approach, for example, the hats designed by foothold. And to make this more tangible, Fabienne Delvigne. Following the example of Edouard Vermeulen, founder of Natan, can Monaco, the establishment’s best-seller is a now also count on Atelier II, a couture large wide-brimmed hat with an upturned house located at Place Brugmann, Ixelles. brim, created in the workshop of this milli- Here, the head of the atelier guides the team What do the firms Fabienne Delvigne, ner, the darling of several royal families. of 5 (pattern cutters and couturiers) who For this creator of accessories, the Brussels are responsible for making the gowns and Vervloet and Dandoy have in common? identity is far from being a vague marketing outfits ordered by Natan’s couture clients. concept, “I have always felt that I belong to The Brussels ateliers continue to exercise a These three establishments cultivate the concept Brussels”, she states. Rather than immersing fascination, that is certain. This infatuation himself in sterile chauvinism, according to with the craftsmen of our capital is even in- Made in Bruxelles, a label that demonstrates Fabienne Delvigne, the typical Belgian will creasing. “When we open the doors of our seek inspiration in everything that he or atelier, the public is very numerous: Belgians, she sees and feels, here and elsewhere. “It proud to wear clothing signed by the creators the vivacity of a capital city which maintains could be a beautiful Brussels Art Nouveau or of our capital city, as well as a multitude of Art Deco house, one of my favourite trends, or tourists who are enthusiastic about our acces- its creativity, with a tinge of folly that has even something quite different. We are sponges, sories, but who also want to see behind the but also incredible perfectionists. The lack of scenes. We receive an increasing number of great appeal on the export market. artifice in our creations forces us to work using requests from organisers of luxury tours who the most beautiful materials, as well as paying would like to show their clients the universe of great attention to cutting and finishing. My Brussels’ creativity. On the one hand, we are work as a milliner is a balancing act. I am both flattered – in fact, it is about time that we sculptor and architect. Just a few millimetres highlight our savoir-faire – but given our size, are enough to upset the harmony of a hat”, she it is sometimes difficult to follow up on all these TEXT MARIE HONNAY explains. Creative Director at Delvaux, requests”, states Fabienne Delvigne. Is it be- Christina Zeller also cultivates this Belgi- cause it is as precious as it is fragile that tude, “our goal is not to be fashionable, but this universe is so fascinating? Probably, rather to aim for innovation. And it is precise- however, it is more and more difficult to find 10 11 DOSSIER DOSSIER young graduates ready to enter the couture professions. So, in order Atelier II is a house to perpetuate this savoir-faire and avoid its disappearance, the Brus- with white walls, sels fashion establishments are trying to recruit new talent right from the source. Thus, Delvaux is collaborating with the Brussels arranged as an École des Arts & Métiers by offering students internships in fine apartment: leather crafts, indispensable for training future Delvaux craftsmen and encouraging vocation. Unique in Belgium, this training to become you simply have to a worker in fine leather goods – a 3-year course recognised by the push the door open, Wallonia-Brussels Federation – is an imperative pathway to building without necessarily the Made in Bruxelles of tomorrow.