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Target Market Sector Descriptor

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Target Market Sector Descriptor WP2 – Vision and Requirements D2.2: Target Market Sector Descriptor Deliverable Lead: SRM Contributing Partners: SRM, TUV, TIE, IBM, FGM, TALK, TEMP, CRF Delivery Date: 07/2013 Dissemination Level: Public Version 1.10 This document performs a description of the target market sector to help maximize the potential SIMPLI-CITY exploitation. This definition will be used to specify the scope of the RTD and the goal of the prototypes and also to ensure that SIMPLI-CITY does develop technical solutions and services that are actually needed – and used – by the target audience. The definition will also be used as input for the evaluation in WP7 and WP8. SIMPLI-CITY WP2 Public Target Market Sector Descriptor Document Status Deliverable Lead Giuseppe Liguori, Marco Amadori, SRM – RETI E MOBILITÀ Internal Reviewer 1 Ulrich Lampe, TUDA Internal Reviewer 2 Daniele Presta, CRF Type Deliverable Work Package WP2: Vision and Requirements ID D2.2: Target Market Sector Descriptor Due Date 28.02.2013 Delivery Date 05.07.2013 Status Approved Document History Draft Version V0.1, SRM, January 11th, 2013 V0.2, SRM, January 16th, 2013 V0.3, SRM, January 22nd, 2013 V0.4, TEMP, January 22nd, 2013 V0.5, SRM, January 22nd, 2013 V0.6, IBM, February 4th, 2013 V0.7, TALK, February 6th, 2013 V0.8, TIE, February 6th, 2013 V0.9, FGM, February 25th, 2013 V0.10, TUV, March 3rd, 2013 V0.11, TUV, March 12th, 2013 Contributions V0.12, TUV, March 25th, 2013 V0.13, SRM, April 3rd, 2013 V0.14, CRF, April 12th, 2013 V0.15, SRM, April 17th, 2013 V0.16, TUV, April 22nd, 2013 V0.17, TIE, April 26th, 2013 V0.18, CRF, May 8th, 2013 V0.19, SRM, May 9th 2013 V0.20, SRM, May15th 2013 V0.21_RFR1, SRM, May 21st 2013 V0.21_RFR1, TUDA, May 23rd 2013 (First Review Version) Document Date: Status: Approved Page: D2.2v1.10_EC_Approved.docx Version: 1.10 2014-01-13 2 / 44 http://www.simpli-city.eu/ Copyright © SIMPLI-CITY Project Consortium. All Rights Reserved. Grant Agreement No.: 318201 SIMPLI-CITY WP2 Public Target Market Sector Descriptor V0.22, SRM, June 11th 2013 V0.22_RFR2, TUDA, June 13th 2013 V0.23_RFR2, CRF, FGM, IBM, TEMP, SRM, June 25th 2013 V0.24, SRM, July 1st 2013 (Second Review Version) V1.00, SRM, July 5th 2013 (Approved by the internal reviewers) Final Version V1.10, TUV, January 13th 2014 (Approved by the European Commission ) Disclaimer The views represented in this document only reflect the views of the authors and not the views of the European Union. The European Union is not liable for any use that may be made of the information contained in this document. Furthermore, the information is provided “as is” and no guarantee or warranty is given that the information is fit for any particular purpose. The user of the information uses it at its ole risk and liability. Document Date: Status: Approved Page: D2.2v1.10_EC_Approved.docx Version: 1.10 2014-01-13 3 / 44 http://www.simpli-city.eu/ Copyright © SIMPLI-CITY Project Consortium. All Rights Reserved. Grant Agreement No.: 318201 SIMPLI-CITY WP2 Public Target Market Sector Descriptor Project Partners Vienna University of Technology (Coordinator), Austria Ascora GmbH, Germany TIE Nederland B.V., The Netherlands Technische Universität Darmstadt, Germany IBM Research – Ireland Forschungsgesellschaft Mobilität, Austria Smarter Cities Technology Centre Talkamatic AB, Sweden Tempos 21, Spain Centro Ricerche FIAT, Italy SRM – Reti e Mobilità, Italy Document Date: Status: Approved Page: D2.2v1.10_EC_Approved.docx Version: 1.10 2014-01-13 4 / 44 http://www.simpli-city.eu/ Copyright © SIMPLI-CITY Project Consortium. All Rights Reserved. Grant Agreement No.: 318201 SIMPLI-CITY WP2 Public Target Market Sector Descriptor Executive Summary The purpose of this SIMPLI-CITY deliverable D2.2 Target Market Sector Descriptor is to describe the current market sector for SIMPLI-CITY in order to maximize future exploitation opportunities. The document is divided into six chapters and, apart from introduction and references, four main parts. The first main part is represented by Section 2 where the different topics concerned by the project are explored in the form of mobility and applied technology. The first part of Section 2 gives an overview of mobility data related to passengers, modal split and population trends as well as of the European automotive industry trends, in order to frame the issue of mobility in its broader aspects. In the second part of Section 2 the technology applied to mobility is assessed under the point of view of Infrastructure Technology Systems (ITS), applications, smartphones, and automotive. The second core part is represented by Section 3 that undertakes the analysis of products and players at SIMPLI-CITY level by describing in detail the main outputs expected by the project (data system and end users apps) and the role of stakeholders and other players. The mobile sector, the automotive perspectives as well as other European projects’ output are appraised in order to find potential opportunities and possible cooperation. Another key contribution is given by the four Use Cases as presented in Section 4, highlighting the potential market sectors and stakeholders targeted. The analysis seeks to classify potential challenges faced by the use cases and investigate areas where SIMPLI- CITY can be applied to address specific concerns within the mobility sector. As a conclusion of all the crossed analysis conducted, the deliverable’s main aim is well reported in SIMPLI-CITY Strategy, Section 5, where a weighted planning approach is drafted making considerations about the relation between SIMPLI-CITY and the market. The result is a future business sampling that takes into account the potential of the project itself and the continuous evolution of mobility and technology applied to mobility fields. Following emerging needs, both the concerned fields require continuous updating and vision towards the future in order to develop useful and efficient services, and even anticipatory. Document Date: Status: Approved Page: D2.2v1.10_EC_Approved.docx Version: 1.10 2014-01-13 5 / 44 http://www.simpli-city.eu/ Copyright © SIMPLI-CITY Project Consortium. All Rights Reserved. Grant Agreement No.: 318201 SIMPLI-CITY WP2 Public Target Market Sector Descriptor Table of Contents 1 Introduction .................................................................................................................... 7 1.1 SIMPLI-CITY Project Overview ............................................................................. 7 1.2 Deliverable Purpose, Scope and Context .............................................................. 7 1.3 Document Status and Target Audience ................................................................. 8 1.4 Abbreviations and Glossary ................................................................................... 8 1.5 Document Structure ............................................................................................... 8 2 Current Market Analysis ................................................................................................. 9 2.1 The Current State of Mobility at European Level ................................................... 9 2.2 The Technology Applied to Mobility ..................................................................... 15 2.2.1 Infrastructure Technology Systems .................................................................. 16 2.2.2 Applications ...................................................................................................... 17 2.2.3 Smartphones .................................................................................................... 17 2.2.4 The “Connected Car” ....................................................................................... 19 2.2.5 Conclusions ..................................................................................................... 20 3 Target Market Sector ................................................................................................... 21 3.1 Approaching the Target Market ........................................................................... 21 3.1.1 Stakeholders and Users ................................................................................... 21 3.1.2 The “Products”: Mobility-related Data and End User Apps .............................. 22 3.2 Target Markets .................................................................................................... 23 3.2.1 Markets and Actors for Mobility-related Data as a Service .............................. 23 3.2.2 Markets and Actors for End Users’ Apps ......................................................... 25 4 Use Cases ................................................................................................................... 34 4.1 Personalised Traffic Restrictions ......................................................................... 34 4.1.1 Public Authorities ............................................................................................. 34 4.1.2 Internet Services .............................................................................................. 34 4.1.3 Location-based Services .................................................................................. 35 4.1.4 Road Users ...................................................................................................... 35 4.2 Enhancing the Driver Experience ........................................................................ 35 4.2.1 Public Government Services ...........................................................................
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