Catalan Institute for the Cultural Companies Index

2012 CATALAN INSTITUTE FOR THE CULTURAL COMPANIES INDEX

PRESENTATION 3

ICEC ORGANISATIONAL CHART 2012 4

OBJECTIVES AND RESOURCES 5

THE ICEC AND THE PERFORMING ARTS 6

THE ICEC AND VISUAL ARTS 8

THE ICEC AND THE AUDIOVISUAL SECTOR 10

FILMOTECA DE CATALUNYA 12

THE ICEC AND BOOKS 14

THE ICEC AND MUSIC 16

THE ICEC AND BUSINESS DEVELOPMENT 18

THE ICEC AND VIDEO GAMES 20

THE ICEC AND INTERNATIONAL PROMOTION 21

CULTURAL AND CREATIVE COMPANIES IN NUMBERS 24

PUBLICATIONS 30

OFFICES AND ADDRESSES 31

COVER PHOTO CREDITS Luces de Bohemia: Bito Cels Psinoe: Galeria Fortes Vilaça i Adriana Varejão Mercat de Música Viva de Vic: Pere Masramon Saló Internacional del Còmic de Barcelona: Oriol Aleu/FICOMIC Floquet de neu: Filmax

The content of this publication is subject Institut Català de les Empreses Culturals to a Creative Commons non-commercial (ICEC), Passatge de la Banca, 1-3, recognition licence 3.0. Therefore, it Tel.: 933 162 770 Fax: 933 162 829 may be copied, distributed or publicly E-mail: [email protected] disclosed for non-commercial purposes, October 2012 provided the source is indicated. The Legal Deposit: B. 28563-2012 full licence can be viewed at: http:// creativecommons.org/licenses/by/3.0/ Disseny gràﬁc: DG ESTUDIO legalcode [email protected] PRESENTATION

Since January 2012 ICIC has broadened its scope and competencies and has become the Catalan Institute of Cultural Enterprises (ICEC) seeking to open up to new enterprises in the creative sector. In February the new Film Archive of Catalonia was opened.

Times have changed since the industry was looked upon as a leader in the cultural sector. Now we see that the reality of it goes beyond that, where knowledge mingles with creativity and ima- gination and deﬁnes the territory in which Catalan cultural enterprises work, which is where the ICEC comes in.

The video game sector is included as a new competence, as are dance and creation as ﬁelds under the management of the ICEC, which has initiated activities focusing on these sectors. Namely, the creation of a videogame cluster and the promotion of the comprehensive dance plan.

The current situation of recession, which affects both the public and private sectors, has impo- sed certain budget adjustments that affect almost all lines of ﬁnancial aid. Nevertheless, this decrease has been counteracted with an increase in ﬁnancing tools, especially by means of repayable contribution possibilities and loans, and establishing other collaboration agreements with the Catalan Institute of Finance in order to simplify access to credit for cultural and creative companies.

Data from the various cultural sectors show different behavioural patterns. In performing arts, the number of theatre-goers in Barcelona continues to grow; in the rest of the Catalan territory, cultural groups offer an increasing array of performing arts programmes, which are complemen- ted with more live music concerts in order to attract audiences and mitigate the drop in numbers. As regards the film industry, Catalan production is currently undergoing a re-adjustment to better adapt to the market. We must mention the Catalan dubbing agreement, which has shown a positive effect on the number of spectators in Catalan, although the application of the Cinema Law is yet to be completed. The Catalan publishing sector remains an exporting power and a leader in the national market. Nevertheless, we have also witnessed a fall in production and turnover, especially from books in Spanish. The sector is making huge efforts to adapt its business model to digitalisation, and the ICEC, within the framework of the National Reading Plan, is providing the publishing sector with the Editactiva Plan, aimed at publishing houses, and the Llibreriactiva Plan to support booksellers. The music sector is constantly redefining itself; live music festivals are considered as a strategic element in the Institute’s plans, and explanati- ons must be given for the loss of spectators in recent years. As regards the record industry, new business models are being tried in order to increase exports; more specifically, sales to foreign digital operators have grown from 2.1 million euros in 2007 to 8.1 million in 2011.

The public’s access to new technologies has been key in increasing the consumption of all products in digital formats, as well as in the dissemination of live shows and the creation of social networks and blogs linked to groups and artists, who often play the role of prescribers, together with the media. Culture is seeping into the Internet and companies must make an effort to en- sure that this growing consumption continues and spreads beyond the musical and publishing catalogues, re-thinking its business model and searching for new consumption trends and habits to become proﬁtable.

The increase in cultural consumption in recent years has not always been reﬂected in companies’ results. The use of free products and the increase in piracy are proof of this. Furthermore, the recent increase in VAT to 21% for spectators has caused great unease and concern within the sector, which anticipates a considerable decrease in demand. The ICEC’s support will surely help companies in the current situation to look towards the future, promoting innovation and paving the way towards internationalisation, which is to become a strategic element for the competitiveness of cultural and creative enterprises in Catalonia.

Gorka Knörr Borràs Director 3 ICEC ORGANISATIONAL CHART 2012

Department of Culture Ferran Mascarell Canalda

Secretariat General Xavier Solà Cabanas

ICEC Executive Gorka Knörr Borràs

Management / Department of Resources Natàlia Garriga Ibañez

SECTOR DEPARTMENTS TRANSVERSAL DEPARTMENTS

PERFORMING ARTS BUSINESS DEVELOPMENT Antoni Bartomeus Fonts Edgar Garcia Casellas

VISUAL ARTS INTERNATIONAL PROMOTION Marta Gustà Martorell Marisol López Vicente

AUDIOVISUAL Montserrat Bou Sala

FILMOTECA DE CATALUNYA Esteve Riambau Möller

BOOKS Joaquim Bejarano Ródenas

MUSIC Albert Bardolet Mayola

44 OBJECTIVES AND RESOURCES

1. To promote cultural productions and contribute to the development of cultural enterprises.

2. To modernise and adapt Catalan cultural enterprises to new business models and markets.

3. To provide Catalan cultural industries with more tools to cover their ﬁnancial needs and improve competitiveness.

4. To promote Catalan cultural creations outside of Catalonia.

5. To preserve and disseminate our ﬁlm heritage, ensuring its accessibility to the public. ICEC’S STRATEGIC STRATEGIC ICEC’S OBJECTIVES

EXPENDITURE BUDGET INITIAL BUDGET ADJUSTMENTS MODIFIED BUDGET STRUCTURE EXPENSES 5,809,557.50 -349,006.73 5,460,550.77 EXPENSES BY ACTIVITY 6,137,136.59 -354,700.99 5,782,435.60 DIRECT SECTOR GRANTS 54,588,743.61 -1,396,292.28 53,192,451.33 TOTAL 66,535,437.70 -2,100,000.00 64,435,437.70 (in euros)

BUDGET 2012 8.5% 9.0% 82.6%

DIRECTORATE 2 DEPARTMENTS STAFF DIRECTORATE 2 MANAGEMENT/RESOURCES MANAGEMENT/RESOURCES 29 FILMOTECA DE CATALUNYA 29 AUDIOVISUAL 15 PERFORMING ARTS 7 44 MUSIC 7 BOOKS 7 AUDIOVISUAL VISUAL ARTS 2 15 BUSINESS DEVELOPMENT 9 INTERNATIONAL PROMOTION 15 FILMOTECA DE CATALUNYA 44 STAFF 2012 2012 STAFF 7 TOTAL 137 INTERNATIONAL 15 PERFORMING ARTS PROMOTION 7 9 7 MUSIC

BOOKS BUSINESS DEVELOPMENT 2 VISUAL ARTS

5 THE ICEC AND THE PERFORMING ARTS

To consolidate Catalan companies in the ﬁeld of perfor- To encourage the programming and dissemination of Ca- ming arts. talan performing arts productions. To promote the production of professional performances, To collaborate with companies and theatres in order to especially in Catalan. preserve and adapt their infrastructure. OBJECTIVES

Triennial agreements Individual grants for signiﬁcant fairs and festivals Triennial agreements with companies, producers and theatres with their own production 2012-2014, seeking Grants for infrastructure to reinforce private theatre. Improving infrastructure and acquiring equipment for circus companies and theatres outside Barcelona. Production, programming and dissemination Consortium of the Plan for Rehabilitation and Equip- Financial aid for productions, programming and dissemination ment in Barcelona Theatres. Theatre and circus production. Theatre activity in companies, producers and theatres Comprehensive Plans with their own production. Circus: Completion of the ﬁrst Plan (2008-2012). In private theatres for their programming. Launching of the 2nd Comprehensive Circus Plan (2012- Repayable contributions and subsidies for the production 2015) and marketing of shows. Dance: launching of the Plan approved in 2009. LINES OF ACTION LINES Encouraging performing arts companies to travel and Performing and musical arts for all audiences: launching perform for family audiences in the Balearic Islands. of the Plan approved in 2011. Organising dissemination and promotional activities in the professional theatre and circus industries. New competencies for communication with the Adapting shows that premiered in Catalan into other lan- dance and creative performance sectors guages. Registering theatre pieces in television format to reach new audiences.

BUDGET FOR THE SECTOR 6.26 million euros

SECTOR DATA

Inaugural show As the FIGURES FOR THEATRES IN BARCELONA. 2010-2012 world tipped, by the Source: ADETCA Britons Wired Aerial Theatre, in FiraTàrrega Season Season % dif. 2012. 2010 / 2011 2011 / 2012 Audience 2,675,736 2,890,659 8.03 % Earnings 63,326,502 68,162,243 7.64 % Shows 948 1,081 14.03 % Performances 11,713 12,672 8.19 %

More than 110,000 spectators saw the musical Cop de Rock THEATRES IN CATALONIA BY OWNERSHIP. 2010 by Dagoll Dagom in Source: Technical Ofﬁce of the Ministry of Culture Catalonia. Private Public General Total Barcelonès Area 29 14 43 Rest of Catalonia 13 90 103 Total Catalonia 42 104 146 David RuanoDavid Jaume Solé

6 PERFORMING ARTS SHOWS AND PERFORMANCES AT THEATRES IN CATALONIA. 2006-2010 Source: Technical Ofﬁce of the Ministry of Culture PERFORMANCES SHOWS 3,299 15,000 3,300

14,000 3,200 13,177 13,655 14,221 13,000 3,100 12,143 12,000 3,000 10,870 2,907 2,907 11,000 2,900

10,000 2,800 2,738 9,000 2,700 2,661 8,000 2,600 20062007 2008 2009 2010 A poster of the 23rd Lleida Puppet Theatre Festival (2012), in which 18 companies participated, with 75 PERFORMING ARTS SHOWS AT THEATRES IN CATALONIA BY performances. GENRE. 2010 Source: Technical Ofﬁce of the Ministry of Culture Opera, operettas and zarzuelas Other Circus, clowns Magic 83 243 and juggling 97 143 La Mostra d’Igualada La Mostra Musical theatre The interactive dance show Lalolaballa, by the Theatre company La Mandarina, at the Mostra d’Igualada 143 in general Theatre Fair 2012. Puppets, 1,805 shadows, objects TOTAL 282 3.299 Dance 503

AUDIENCES AT THEATRES IN CATALONIA. 2006-2010 Source: Technical Ofﬁce of the Ministry of Culture

2006 2,968,304 2,626,758 341,546 2007 3,101,047 2,839,311 261,736 2008 3,392,275 3,142,628 249,647 2009 3,688,957 3,131,876 557,081 2010 3,671,584 3,024,968 646,616 Performing Arts Music

EARNINGS AT THEATRES IN CATALONIA. 2006-2010 Source: Technical Ofﬁce of the Ministry of Culture 2006 56,425,304 50.763.419 5.661.885 2007 6 3 , 1 0 0 , 3 2 5 59.014.445 4.085.880 2008 72,001,449 68.549.225 3.452.224 2009 81,239,756 68.172.981 13.066.775 2010 72,077,007 60.794.362 11.282.645 Performing Arts Music

7 THE ICEC AND VISUAL ARTS

Encouraging the development and consolidation of com- Supporting the organisation and consolidation of speci- panies in the visual arts ﬁeld shown essentially by art alised visual arts fairs and markets in Catalonia and of galleries and their associations. business initiatives to drive them. Increasing dissemination and promotion in the ﬁeld of visual arts. OBJECTIVES

Promoting new programmes and international co- Financial support for art galleries’ activities: llaboration agreements and continuing to support Dissemination and promotion projects single initiatives to drive the market Acquisition and improvement of the technological equip- LOOP / Screen festival ment SWAB Arts Libris New competencies to interact with those respon- sible for creation and dissemination. Supporting activities that encourage the cohesi- on of the sector and communication with large audiences on the one hand, and improvement in terms of professionalisation on the other

LINES OF ACTION LINES Premis GAC i la Nit del Galerisme Talking Galleries Tardor de l’Art (Autumn of Art)

BUDGET FOR THE SECTOR 0.79 million euros

SECTOR DATA

BASIC FIGURES FROM ART GALLERIES. 2009 Source: Technical Ofﬁce of the Ministry of Culture Art Galleries 185 Staff 503 Average area (m2) 177.2

Art 21 Number of exhibitions Boundaries, by the Japanese artist Tabaimo (2012). (Art Series 21, Season 6: Art in 1,781 the 21st century) at Screen from Barcelona 2012. Artists who were exhibited 3,834

CATALAN GALLERY ASSOCIATIONS. 2012 NUMBER OF ASSOCIATED GALLERIES ART GALLERY ASSOCIATION OF CATALONIA 72 ART BARCELONA 21 ART CATALUNYA ASSOCIATION 12 GIC - INDEPENDENT GALLERIES OF CATALONIA 9 TOTAL 114

8 THE 10 MOST ATTENDED FAIRS BY CATALAN ART GALLERIES WITH THE GRANT FOR ATTENDING FAIRS FROM THE ICEC. 2011 Source: ICEC Number of galleries ARCO, Madrid 18 ART MADRID, Madrid 14 ART BASEL, Basel 6 ST-ART, Strasbourg 6 ESTAMPA, Madrid 5 JUST MAD, Madrid 5 MADRID FOTO, Madrid 5 THE ARMORY SHOW, New York 4 Art KARLSRUHE, Karlsruhe 4 FERIA DE ARTE CONTEMPORÁNEO 4 ESPACIO ATLÁNTICO, Vigo

Cristal code reﬂections of elemental light, a piece of work by the Barcelona artist Trensig, as part of la Tardor de l’Art (Autumn of Art) 2012.

The Swab 2012 contemporary art fair brought together 64 galleries from all around the world in its ﬁfth edition. Trensig Swab

46 galleries, 138 cultural spaces 64 galleries from 5 from Catalonia 600 pieces submitted 20 countries 55 artists, 519 artists from 40 countries 16 from Catalonia 1 from Catalonia 220,000 visitors 322 international artists 6,000 visitors 15,000 visitors

SALES IN SPANISH GALLERIES THROUGH DISTRIBUTION CHANNELS. 2011 Source: El mercado español del arte en 2012 (The Spanish Art Market in 2012) by Fundación Arte and Mecenazgo

PRIVATE AUCTION 3.5% ONLINE 0.5% 5.3%

ART FAIRS IN SPAIN 15.9% 57.8% GALLERIES 17.1% INTERNATIONAL ART FAIRS

The El Quatre art gallery in Granollers has celebrated its 25th anniversary. El QUATRE, Sala d’Art El QUATRE, 9 THE ICEC AND THE AUDIOVISUAL SECTOR

To promote audiovisual arts in Catalan using local talent Offering quality services within the sector in terms of ad- Strengthening the value chain: training, development, pro- ministrative competence: Registering audiovisual compa- duction, distribution, performance, internationalisation. nies, rating works, accepting co-productions, box ofﬁce Encouraging audiovisual awareness and therefore its con- control, central data ofﬁce. sumption OBJECTIVES

Application of the Cinema Law Financial support to TV products Framework Agreement for the Promotion of the Audio- Producing full-length fiction films for TV. visual Industry. Producing documentaries. Convention for the promotion of Catalan film consumption. Producing full-length animation series. Catalunya Cinema”, continuing the programme that Financing tools: began in 2011. Agreement with the ICF (Catalan Finance Institute) to New “Film in Schools” programme. grant loans for the digitalisation of cinemas. Strategies in cooperation with TVC to promote Agreement with the ICF (Catalan Finance Institute) to fi- Catalan audiovisual productions nance audiovisual productions. Agreement with Avalis SGR to grant endorsements for Financial support for film products audiovisual productions. Production of short films in projects. Restructuring the support given to festivals and LINES OF ACTION LINES Producing, showing and disseminating full-length fairs in Catalonia films and large audiovisual productions. New line of financial support to festivals and fairs in Catalonia. Repayable contributions for the distribution of full- New strategy plan for the Sitges - International Fantastic length films. Film Festival of Catalonia, 2012-2014.

Support for training and research in audiovisual contents

BUDGET FOR THE SECTOR 11.85 million euros +3.50 million euros in loans SECTOR DATA

CATALAN FULL-LENGTH FILM PRODUCTION. 2007-2011 Source: ICEC 96 100

90 20 80 80 75 74 74 13 70 17 20 25 Escándalo Films 60 29 The first work of Kike Maíllo, Eva, won five Gaudí awards in the year 2012, including 26 best film in the Catalan language. 50 20 40 17 29 56 30 37 41 20 29 10 20 0 2007 2008 20092010 2011

Catalan productions and co-productions Catalan co-productions with Catalan co-productions with other countries Filmax Mientras duermes, directed by Jaume Balagueró, won the Gaudí award for the best other Autonomous Communities Total ﬁlm not in the Catalan language of the year 2012.

10 AUDIENCE AND EARNINGS AT CINEMAS IN CATALONIA. 2007-2011 Source: ICEC AUDIENCE EARNINGS 24,000,000 180,000,000 23,927,465

22,584,807 22,540,951 22,000,000 160,000,000

148,075,024 20,432,597 143,272,249 140,341,914 141,350,368 20.,099,823 20,000,000 140,000,000 136,874,883

120,000,000 18,000,000 2007 2008 2009 2010 2011 Poster of the 45th edition of the Sitges, International Fantastic Film Festival of Catalonia. AUDIENCE AND EARNINGS FOR CATALAN FILM PRODUCTION IN CATALONIA. 2007-2011 Source: ICEC

AUDIENCE 12,544,571 EARNINGS 2,500,000 12,500,000 11,923,136 11,341,721

2,000,000 10,000,000 2,108,513 1,842,210 1,821,658 9,725,108 7,437,303 1,500,000 7,500,000 1,489,431

1,196,263 1,000,000 5,000,000 2007 2008 2009 2010 2011

DISTRIBUTION OF CINEMA SCREENINGS IN CATALONIA BY PRODUCTION NATIONALITY. 2011 Source: ICEC AUDIENCE CATALONIA* 1,489,431 7.4% REST OF SPAIN 1,476,184 7. 3% EUROPEAN UNION 2,987,599 14.9% 68.3% UNITED STATES 13,727,114 REST OF WORLD 419,495 2.1% TOTAL 20,099,823 *Catalan productions included within the rest of Spain. Javier Mariscal i Fernando Trueba Mariscal i Fernando Javier Nostromo Pictures Nostromo Chico & Rita, by Fernando Trueba and Javier Mariscal, and produced by Estudio Red Lights, directed by Rodrigo Cortés, a Catalan co-production by Nostromo Mariscal, Fernando Trueba PC and Televisió de Catalunya, was nominated for an Oscar Pictures with Antena 3 Films and Cindy Cowan Entertainment. in 2012 in the best animated ﬁlm category.

11 FILMOTECA DE CATALUNYA (FILM ARCHIVE OF CATALONIA)

To recover, preserve, catalogue and restore Catalonia’s To investigate and support the dissemination of ﬁlm cul- documentary and ﬁlm heritage. ture, paying special attention to Catalan productions. OBJECTIVES

New headquarters of the Filmoteca de Catalunya Collaboration agreements Opening of the new headquarters of the Filmoteca de Signing of a collaboration agreement with other institu- Catalunya in the Raval neighbourhood of Barcelona. The tions in El Raval and Ciutat Vella (Barcelona’s Old Town): building includes two projection rooms (to seat 360 and Gran Teatre del Liceu, Arts Santa Mònica, Centre de la Imat- 175), exhibition spaces, a ﬁlm library, a specialised books- ge La Virreina, Biblioteca de Catalunya, CCCB, MACBA and hop, cafe and ofﬁces. the Institut d’Estudis Catalans. Joint activities and immedia- te projects have been carried out with many of them. Preservation and Restoration Centre Launching of the new Preservation and Restoration Cen- Pedagogical activities

LINES OF ACTION LINES tre at the Terrassa Audiovisual Park; a building measuring Encouraging pedagogical activities and training for new audi- 700m2 above ground and 2,100m2 underground, that will ences by means of the programmes: Filmoteca per a les Escoles house 24 air-conditioned rooms. (Film Archive for Schools) and Aula de Cinema (Film Classroom).

BUDGET 3.15 million euros

ACTIVITY FIGURES

PROGRAMME 2006-2011 2012 (February-August) Estimated results for new venue Sessions 5.707 Sessions 787 Sessions >40% Audience Audience Audience 617.334 78.847 >50% Estimated results Estimated results for new venue 108 for new venue 100

Main cycles 2012 Main Guests: _Bigas Luna i el seu món _Pedro Almodóvar: Desire and Passions Agustín Almodóvar, Ariane (Bigas Luna and his world) _Animation for adults Ascaride, Marco Bellocchio, _Memòries de la guerra civil _Berlanga: Key Reference Francesc Betriu, Jaime Camino, (Memories of the Civil War) _Independent Americans _Sokurov, una veu que ve de lluny _Gene Kelly and Sam Fuller Centenaries Costa Gavras, Robert Guédiguian, (Sokurov, a voice from afar) _Marco Bellocchio Isaki Lacuesta, Anna Lizarán, Bigas _Costa-Gavras and Jorge Semprún _Film in times of recession Luna, Joseﬁna Molina.

PanPaP noraoro micmic viv eww of thehee Chhomóónnt theaheh tre, witwiwithh3 360 sseseatts.. Thiss iss thehe largerro offt the twot hahallsls inin thheFe Film LiL brabrary ofof CatC alonia. Lluís Calvo

12 PEDAGOGICAL ACTIVITIES

FILM ARCHIVE FOR SCHOOLS SCHOOL YEAR 2010-2011 SCHOOL YEAR 2011 - 2012

SESSIONS 15 52 PUPILS 1.945 5.106

FILM CLASSROOM YEAR 2011 YEAR 2012 (until june)

SESSIONS 26 15 AUDIENCE 5.631 3.244 AVERAGE AUDIENCE PER SESSION 216 216 The cover of the “Film library for schools” programme, an initiative to bring the Film Library and cinema language closer to infants and young people.

EXHIBITIONS Exhibitions programmed for 2012:

Imatges confrontades (Opposed Images): The Civil War and Film El Raval al Raval: Images of a Neighbourhood El ﬁl a l’agulla (The Threaded Needle): Film and Fashion

PUBLICATIONS

DVD Antoni Padrós

Antonio Chavarrías From 21 February to 30 Carles Benpar June 2012, the exhibition “Imatges confrontades: Imatges confrontades (Opposed Images) catalogue: The Civil War and Film la Guerra Civil i el cinema (Confronted images: Cinema and the Spanish Civil War)” may be viewed. The poster is FILM LIBRARY in the picture. PATRIMONIAL WEALTH

62.500 MAGAZINES (COVERS) 2.000 PHOTOGRAPHS440.000 BOOKS DVD/VIDEO15.000 POSTERS 30.000

PRESERVATION AND RESTORATION CENTRE PATRIMONIAL WEALTH Reels preserved

162.435 Recently restored Bigas Luna (Tatuaje, Reborn, Bilbao, Anguish, Caniche, Lola), Llorenç Llobet Gràcia (Vida en sombras) DVD edition of the full works of Antoni Padrós (1937), published by the Film Library in the year 2012.

13 THE ICEC AND BOOKS

To guarantee the editing and marketing of books in Cata- To encourage the dissemination of Catalan publications lan and Occitan in all subject ﬁelds, for all audiences and at fairs and markets. areas, and to contribute to the structuring of an editorial To contribute to the consolidation of associations repre- space in the ﬁeld of linguistics. senting the sector. To promote business projects aimed at improving the distribution, marketing, competitiveness and professionali- OBJECTIVES sation of the sector.

National Reading Plan 2012-2016: 100% readers Financial aid for production, dissemination and Editactiva Plan. A new line of aid in the form of subsidi- promotion es and repayable contributions for publishing projects Publishing productions in Catalan and Occitan, also in- and plans. cluding grants for their promotion and dissemination. Llibreriactiva Plan. Publishing productions of special cultural interest in Ca- 1. A new line of subsidies aimed at modernising book talan and Occitan. shops. 2. Agreement with the Catalan Booksellers Association Map of Fairs to begin a postgraduate course together with the Li- Individual grants for bodies representing the book fair sec- brarianship Faculty of the University of Barcelona to tor in Catalonia. train booksellers. School of Booksellers.

LINES OF ACTION LINES 3. Launching a powerful database managed by the Driving the digitalisation of the sector Cambra del Llibre de Catalunya (Book Association of o Financial aid using credit tools supported by the ICF (Ca- Catalonia), an initiative by the Catalan Booksellers talan Finance Institute) in order to launch digitalisation pro- Association to gather information on book publis- jects. hing, distribution and sales to improve the efﬁcacy and efﬁciency of the book chain.

BUDGET FOR THE SECTOR 3.39 million euros

SECTOR DATA

BASIC DATA FOR CATALAN PUBLISHERS. 2007-2011 The ICEC supports fourteen book fairs in Source: Domestic Book Trade in Spain 2011 by the Federation of Publishing Associations of Spain Catalonia.

NUMBER EMPLOYMENT CATALOGUE % OF PUBLISHERS GENERATED TITLES IN CATALAN 2007 296 6,606 161,034 34.1 2008 306 6,334 166,437 33.9 2009 301 5,233 175,110 32.7 2010 288 5,488 188,988 31.1 2011 286 5,290 200,458 31.6

The three best-selling books in Catalan in Catalonia during the year 2011, published by Catalan publishing houses.

14 TITLES PUBLISHED IN CATALONIA. 2007-2011 The 30th edition of the Source: Domestic Book Trade in Spain 2011 by the Federation of International Comic Fair Publishing Associations of Spain in Barcelona, held in the month of May 2012, was 33.428 34.414 33.970 devoted to robots. 35.000 32.741 31.097 30.000 25.843 25.564 24.880 24.234

25.000 22.553

20.000

15.000

10.000 Juan Miguel Morales/Santiago Romero/ FICOMIC Romero/ Juan Miguel Morales/Santiago

5.000 DISTRIBUTION OF THE PUBLISHING MARKET IN

8.544 8.507 8.548 8.571 8.406 SPAIN. 2011 0 (in % of turnover) 2007 2008 2009 2010 2011 Source: Domestic Book Trade in Spain 2011 by the Federation of Publishing Associations of Spain Titles published Titles published in Catalan in Catalan and other languages

48.1 CATALONIA

V. Zambrano V. 2.3 In September 2012, the Catalan Book Week returned to the Cathedral Square, in BASQUE COUNTRY its 30th edition. 44.4 MADRID TURNOVER OF CATALAN PUBLISHERS IN THE 1.8 DOMESTIC MARKET (CATALONIA AND REST OF ANDALUSIA SPAIN). 2007-2011 (IN MILLIONS OF EUROS) Source: Domestic Book Trade in Spain 2011 by the Federation of Publishing Associations of Spain 1.3 1.800 CASTILE 1.662,57 1.623,84 1.588,40 & LEÓN 1.3 1.0 1.600 1.435,97 VALENCIAN GALICIA 1.332,45 COMMUNITY 1.400 1.409,42 1.368,28

1.200 1.338,58 TOTAL SALES IN CATALONIA BY PRODUCT LIFE.

1.196,31 2011 1.090,10 1.000 Source: GFK RECENT (one month) 800 9.1% 600 FUNDS

400 30.8%

200 NEW THIS 45.4% 253,15

249,82 239,66 242,35 YEAR 0 255,56 14.7% 2007 2008 2009 2010 2011 Turnover for domestic Turnover for domestic market LAST YEAR’S market in Catalan in Spanish and other languages FUNDS

15 THE ICEC AND MUSIC

Promoting a change in the support offered to record com- sing sound publications and providing spaces on which panies. to disseminate Catalan music projects. Ensuring the publication of record projects of cultural/ To encourage the production and programming of live patrimonial interest. music in Catalan throughout the whole territory. To encourage investment in dissemination and adverti- To promote fairs and markets. OBJECTIVES

New approach to ﬁnancial aid for record companies Financial support for Strategic Festivals which are valua- New lines of aid by means of repayable contributions for ble in terms of cultural excellence. recording projects and musical production. Single grant for the Mercat de Música Viva de Vic (Vic Live Music Market). Support for production, programming and dissemination Cooperation Financial aid for productions, programming and dissemination Support for companies promoting concerts who choose to Publishing sound and video recordings of special cultural cooperate with local groups in order to encourage professi- and/or patrimonial interest. onal hiring and stable music programmes. Financial aid for live music programmes. Promotional plans Grants for stable music groups in Catalonia. Promotion of the Integral Music Plan. Grants to organise dissemination and promotional activi- LINES OF ACTION LINES ties within the professional music sector. New competencies to interact with those respon- sible for the creation and operation of the music New classiﬁcation of Strategic Festivals sector Financial support for Strategic Festivals which are valua- ble in driving the economy.

BUDGET FOR THE SECTOR 7.18 million euros

SECTOR DATA

LIVE MUSIC IN CATALONIA. 2007-2011 Source: SGAE annual report 2007 2008 2009 2010 2011 AUDIENCE 5,629,268 5,681,604 6,111,868 5,991,536 5,319,601 EARNINGS 44,026,176 42,693,127 44,098,932 43,720,492 41,607,827 CONCERTS 18,871 18,698 18,809 18,747 18,398

LIVE MUSIC AUDIENCE 2011. Dani Cantó DISTRIBUTION BY GENRE. The Catalan group L’Hereu Escampa during their performance at the Primavera Sound festival 2012.

CLASSICAL MUSIC 12.8% 87.2% POPULAR MUSIC

TURNOVER FOR RECORD COMPANIES BY FORMAT. Music Advanced 2010-2011 AND Q2 2012 (RRP in millions of euros) One of the main electronic music festivals in the world, Sónar, in its 2012 Source: PROMUSICAE edition.

2010 2011 2010 2011 Q2 2012 CATALAN MARKET 15.5 16.3 SPANISH MARKET 166.48 148.61 63.96 PHYSICAL MARKET 13.9 14.6 PHYSICAL MARKET 127.78 102.23 39.34 DIGITAL MARKET 1.6 1.7 DIGITAL MARKET 38.70 46.38 24.62

16 DISTRIBUTION OF SPAIN’S RECORD PRODUCTIONS BY COMPANY ORIGIN. 2011 (in % of turnover) Source: PROMUSICAE 4.2 CATALAN MUSIC 91.2 INDUSTRY MAJORS León Toni The Catalan clarinet player Laura Ruiz and the pianist Christoph 4.6 Berner in the 32nd Torroella de Montgrí Music Festival, in the year 2012. OTHER COMPANIES IN THE REST OF SPAIN

DISTRIBUTION OF THE DIGITAL MARKET TURNOVER IN SPAIN. 2011 (RRP in millions of euros) Source: PROMUSICAE OTHER Q2 2012 2011 0.8 3% INTERNET INTERNET STREAM DOWNLOADS STREAM DOWNLOADS 36% 27% 24% 31% 12.6 7.6 16.6 5.9

7.6 MOBILE PHONE 1.5 MOBILE PHONE OPERATOR DOWNLOADS OPERATOR DOWNLOADS 9.6 SUBSCRIPTIONS 8.8 SUBSCRIPTIONS 16% 36% 6% 21% TOTAL 46.4 TOTAL 24.6

EXPORTS FROM THE SPANISH RECORD INDUSTRY. Sales in physical format 2007-2011 (in millions of euros) Sales to foreign digital operators Source: PROMUSICAE Licences TOTAL 2007 3,36 2,28 10,79 5,15 2008 2,53 3,43 11,81 5,85 2009 2,30 4,62 12,05 5,13 2010 1,08 7,41 12,41 3,92 2011 2,15 8,10 12,60 2,35 TOP DESTINATION COUNTRIES FOR SPANISH EXPORTS. 2011 1.8% OTHER (the EU is considered as one destination) LATIN AMERICA Source: PROMUSICAE EUROPEAN UNION 57% LATIN AMERICA 14% OTHER 1.8% 14% USA 27% MEXICO 8% ANDORRA 1.5% ARGENTINA 3% JAPAN 0.3% COLOMBIA 1% USA 27% 57% EUROPEAN VENEZUELA 0.8% UNION CHILE 0.5% COSTA RICA 0.3%

17 THE ICEC AND BUSINESS DEVELOPMENT

To provide ﬁnancing tools to the cultural and creative programme), and an information/training programme (In/ sector in order to incentivise production, dissemination formació) tailored to business needs. To facilitate access to and investment in projects that help improve the com- business management tools, as well as contributing to im- petitiveness of cultural enterprises. proving their professionalisation and innovation. To contribute to improving the competitiveness of com- To establish action and collaboration programmes with

OBJECTIVES panies by means of the Business Development Service other Spanish or European public bodies in order to (SDE), offering specialised advice (Culture Consultancy achieve a greater economic potential for Catalan cultural enterprises.

Financing tools - Digitalisation of film screening theatres. Repayable contributions and subsidies Agreement with the ICF to finance the payment of grants Cultural projects in the fields of performing arts, visual and subsidies. arts, publishing, videogames, multimedia, recording and music. Business Development Service (SDE) Projects in the field of sound recording or musical production. Consultoria Cultura Publishing projects and plans. In/Formació Distribution and operation of performances in Catalonia. Full-length film distribution plans. Institutional cooperation Institutional Relationships with Spain’s Autonomous

LINES OF ACTION LINES Loans, by means of agreements with the ICF (Catalan Communities. Institute of Finance) ECIA project (European Creative Industries Alliance) Agreement with the ICF to grant loans for: - Cultural company ﬁxed assets. - Cultural company liquid assets.

BUDGET FOR THE SECTOR 8.52 million euros +13.50 million euros in loans ACTIVITY FIGURES

SDE TRAINING/INFORMATION DEPARTMENTS (IN/FORMACIÓ). 2011 Source: ICEC MARKETING BUSINESS NEW TAX AND LEGAL INTERNATIONAL & COMMUNICATION MANAGEMENT TECHNOLOGIES Sessions: 25 Sessions: 21 Sessions: 20 Sessions: 3 Sessions: 1 Speakers: 20 Speakers: 29 Speakers: 44 Speakers: 10 Speakers: 5 Attendees: 610 Attendees: 474 Attendees: 951 Attendees: 213 Attendees: 92

SUMMARY OF THE SDE’S TRAINING INFORMATION SDE TRAINING INFORMATION (IN/FORMATION). DISTRIBU- 2008-2011 TION BY SECTORS. 2011 Source: ICEC Source: ICEC 2008 2009 2010 2011 Sector Sessions % Attendees % SESSIONS/ACTIVITIES 21 36 51 76 PERFORMING ARTS 5 6.6% 150 5.6% SPEAKERS 86 55 155 123 VISUAL ARTS 1 1.3% 73 2.7% ATTENDEES 1.405 1.411 2.508 2.684 AUDIOVISUAL 1 1.3% 165 6.1% MUSIC 6 7.9% 337 12.6% EXTERNAL VIDEO GAMES 1 1.3% 120 4.5% COLLABORATION Sessions: 6 MULTI-SECTOR 62 81.6% 1.839 68.5% Speakers: 15 TOTAL 76 2.684 Attendees: 344

18 CULTURAL LOANS GRANTED BY ICEC. 2011 Source: ICEC

SECTOR PROJECTS % AMOUNT (EUROS) % VISUAL ARTS 1 5.6% 120,000,00 2.1% AUDIOVISUAL 5 27.8% 1,908,546.70 34.1% BOOKS 9 50.0% 2,883,363.00 51.5% MUSIC 2 11.1% 442,050.00 7.9% VIDEO GAMES 1 5.6% 250,000.00 4.5% TOTAL 18 100% 5,603,959.70 100%

Visit the SDE Business Development Service website. REPAYABLE CONTRIBUTIONS GRANTED BY ICEC. 2011 Source: ICEC Cross-media Video games 499,654 41,910 12.6% 1.1% 1 Performing Arts 2 1,528,157 Music 38.5% 376,359 9.5% 10 17

Visual Arts 64,162 Books 12 1 1.6% 469,529 8 11.8% Audiovisual 994,579 25.0% Projects Amount TOTAL 51 TOTAL 3.974.350 €

CULTURAL CONSULTANCY. PROJECTS RECEIVING SUPPORT FROM ICEC. 2011 Source: ICEC 4 1 PERFORMING ARTS 5 19% 3 1 VISUAL ARTS 4 15% 4 3 AUDIOVISUAL 7 27% 3 5 BOOKS 8 31% 2 MUSIC 2 8%

BASIC SPECIFIC TOTAL %

19 THE ICEC AND VIDEO GAMES

To contribute to the strategic development of the vide- To promote coordination between the different actors ogame industry in Catalonia. and institutions within the sector. To promote business convergence. To advance towards the 2.0 and 3.0 culture. OBJECTIVES

Including the videogame sector within the scope of New lines of financial assistance ICEC Repayable contributions: a financing instrument with a specific modality for projects within the videogame field Designing the Promotion Plan for the videogame sector consisting in the development, production, publishing, New Videogame Cluster distribution, marketing or dissemination of videogames. Map of companies and agents with quantitative data. Funds granted will be returned depending on the out- Strategic Action Plan for the future cluster. come of their commercial use. Loans.

LINES OF ACTION LINES Gamelab Fair Consolidation of the Gamelab Fair in Barcelona.

BUDGET FOR THE SECTOR 0.43 million euros SECTOR DATA

FIGURES FOR THE VIDEOGAME INDUSTRY IN CATALONIA. 2010

Source: Cluster Development Abylight Number of Number Turnover for Catalan development of workers companies (in M€) companies and services 69 581 53.2 TURNOVER IN SPAIN (IN MILLIONS OF EUROS) Source: ADESE, AMETIC, PWC Fish’em All! by Abylight for WiiWare and 3DS. 2009 2010 2011

HARDWARE 562 446 373 PERIPHERALS 118 132 107 PHYSICAL SOFTWARE FORMAT 638 575 499 NEW BUSINESS MODELS SOFTWARE 328 362 377 TOTAL 1,646 1,515 1,356

BEST SELLING VIDEOGAME IN CATALONIA ON EACH PLATFORM. 2011

Source: GFK Gaona Carolina TITLE DISTRIBUTOR PLATFORM 2nd edition of the Gamelab Barcelona Fair, in June 2012. PRO EVOLUTION SOCCER 2012 KONAMI PS2 CALL OF DUTY: MODERN WARFARE 3 ATVI BLIZZARD PS3 CALL OF DUTY: MODERN WARFARE 3 ATVI BLIZZARD XBOX360 WII PARTY NINTENDO WII THE SIMS 3 ELECTRONIC ARTS PC POKEMON WHITE EDITION NINTENDO DS SUPER MARIO 3D LAND NINTENDO 3DS INVIZIMALS: SHADOW ZONE + USB CAMERA SONY PSP

20 THE ICEC AND INTERNATIONAL PROMOTION

Developing a Strategic International Promotion Promoting market diversiﬁcation. Plan to include the following goals: Generating an internationalisation culture and increas- Increasing the competitiveness of cultural companies in- ing the number of companies involved. ternationally. Increasing access to European grants. Broadening activity abroad and seeking for it to become

OBJECTIVES essential to their economy.

Assisting markets and festivals with their own stand Grants for projects to internationalise Catalan compa- under the brand Catalan Arts and Catalan Films. nies.

Continued training in internationalisation subjects Creation and distribution of dissemination material. through the SDE. Catalan Films & TV, consortium for the internationalisa- Advice and consultancy by means of ofﬁces abroad. tion of Catalan audiovisual companies.

Awareness regarding the export and information op- Ofﬁce for information, advice and dissemination of the portunities available abroad for Catalan companies. MEDIA programme in Catalonia. LINES OF ACTION LINES Financial assistance to support international fairs and Barcelona-Catalonia Film Commission (BCFC), service to markets. promote the Catalan audiovisual industry and Catalan territory

BUDGET FOR ACTION AND GRANTS WITHIN THE SECTOR 2.42 million euros

SECTOR DATA

CATALONIA AND SPAIN’S INTERNATIONAL TRADE CATALONIA AND SPAIN’S INTERNATIONAL TRADE BALANCE. CULTURAL INDUSTRIES SECTOR. 2008-2012 BALANCE. CULTURAL INDUSTRIES SECTOR. 2008-2012 (in millions of euros) (in millions of euros) Source: ICEX Source: ICEX

CATALONIA 2008 2009 2010 2011 Q2 2012 CATALONIA SPAIN 0,2 Value of Exports 602.12 483.37 490.84 488.58 227.53 0,1 Value of Imports 461.73 369.17 378.79 318.75 136.24 169,84 136,24 140,40 114,20 0 111,05 BALANCE 140.39 114.20 112.05 169.83 91.30 -0,1 -179,70

-0,2 74,64 SPAIN 2008 2009 2010 2011 Q2 2012 -303,05 -265,54

Value of Exports 1,218.30 1,121.96 982.15 972.00 460.13 -0,3 -465,42 Value of Imports 1,683.72 1,301.65 1,285.20 1,234.54 534.77 -0,4 BALANCE -465.42 -179.69 -303.10 -262.50 -74.64 -0,5

2008 2009 2010 2011 Q2 2012

21 ACTIVITY FIGURES

THE 12 MOST VISITED INTERNATIONAL FAIRS BY CATALAN COMPANIES WITH THE GRANT FOR ATTENDING FAIRS FROM THE ICEC. 2011* Font: ICEC Country Sector No. companies Frankfurter Buchmese Germany Books 71 London Book Fair United Kingdom Books 34 Children's Book Fair in Bologna Italy Books 32 La Carrau International Book Fair of Guadalajara 2010 Mexico Books 26 La Carrau at Showcase Scotland, in Glasgow, Arco, Madrid Spain Visual Arts 18 January 2012. Catalonia was a guest country there. Book Expo America, New York United States Books 15 Art Madrid Spain Visual Arts 14 Liber, Madrid Spain Books 13 Midem, Cannes France Music 13 International Book Fair of Buenos Aires Argentina Books 12 Mercartes 2010, Seville Spain Performing Arts 8 Babel Med Music, Marseille France Music 7 * Audiovisual sector not included

ATTENDANCE TO INTERNATIONAL FAIRS WITH THE SUPPORT OF THE ICEC. 2011 (Fairs outside Catalonia) 5 Source: ICEC 1 1 1 PERFORMING ARTS VISUAL ARTS BOOKS 7 MUSIC 5 5 AUDIOVISUAL 1 1 10 35 8 1 16 2 8 13 4 1 2 Companies 317 18 1 73 1 8 19 Fairs 236 9 12 1 EUROPE 31 10 1 2 1 23 1 32

1 16 32 16 2 63 27 4 1 7 1 12

REST OF THE WORLD 6 3 22 30 14 1 1 8 1 1 3 2 1 1 27 1 1 1 1 4 1 3 2

3 1 2 2

1 6 2

1 1 1 12

22 CATALAN FILMS & TV, MEDIA AND BCFC

COMPANIES ATTENDING THE CF&TV STANDS AT INTERNATIONAL FILM AND TV MARKETS. 2011 MARKET COUNTRY 2011 MARCHÉ DU FILM (Canes) France 45 MIPTV (Marché Mondial des Contenus Audiovisuels et Numériques, Canes) France 41 MIPCOM (Marché International des Contenus Audiovisuels, Canes) France 40 EFM (European Film Market, Berlín) Germany 30 MIFA ANNECY (Marché International du Film d’Animation, Annecy) France 15 3GSM (3 Global System Mobile, Mobile World Congress, Barcelona) Catalonia 14 MARCHÉ DU COURT MÉTRAGE (Clermont-Ferrand) France 10

Catalan Films & TV stand at MIP-TV in Cannes, 2012.

BARCELONA-CATALUNYA FILM COMMISSION. TYPES OF PRODUCTIONS FILMED IN CATALONIA. 2011

FEATURE FILM 59

REPORT / 227 DOCUMENTARY SHORT FILM / 438 ACADEMIC EXERCISE ENTERTAINMENT / 282 TV SERIES PHOTOGRAPHY

Cover of the guide published by the BCFC 513 ADVERT (2011-2012 edition). 394

VIDEO CLIP 77

CORPORATE / 124 INSTITUTIONAL OTHER FILMING 186

MEDIA ANTENA CATALUNYA. GRANTS FROM THE MEDIA PROGRAMME FOR CATALAN COMPANIES. 2011

Lines of ﬁnancial aid Amount (in euros) Distribution Video on Demand 413,410 Distribution 231,367 Development 210,000 Training 190,000 Exhibition – Europa Cinemas 132,000 i2i Audiovisual 101,486 Promotion 85,000 Dissemination on TV 70,791 TOTAL 1,564,554

Cover of the 3rd edition of the magazine eMediaCat, 2012.

23 CULTURAL AND CREATIVE COMPANIES IN NUMBERS GVA, EMPLOYMENT AND COMPANIES IN CATALONIA

GROSS ADDED VALUE OF CULTURAL AND CREATIVE COMPANIES IN CATALONIA. 2009 (IN MILLIONS OF EUROS) Source: IDESCAT CREATIVE, ARTISTIC AND SHOW ACTIVITIES * 535,85 PERFORMING ARTS, ARTISTIC AND LITERARY CREATION, 9.3% AND SHOW VENUE MANAGEMENT 385.14 LIBRARIES AND FILES 150.71 27.3% CREATIVE INDUSTRIES CULTURAL INDUSTRIES 1,569.73 3,653.37 % 7 % FILM, VIDEO, TV PROGRAMMES, SOUND RECORDING AND 63.4% 3 6% MUSIC EDITING 326.59 INFORMATION SERVICES AND RADIO AND TELEVISION 404.94 INFORMATION TECHNOLOGY % 1,978.10 34% 7 BOOK, NEWSPAPER AND GVA TOTAL CULTURAL AND % MAGAZINE PUBLISHING 701.66 CREATIVE ACTIVITIES 12 5,758.95 GVA TOTAL CATALONIA % 16 RETAIL SALES OF BOOKS, NEWSPAPERS % 181,867.82 9 AND STATIONERY ITEMS 136.54 % CULTURAL AND CREA- % TIVE ACTIVITIES/ TOTAL 2 CATALONIA ADVERTISING 915.42 % DEVELOPMENT OF VIDEOGAMES AND IT 3.2% %1 PROGRAMS 66.57 * Figures 2008 % 1 PHOTOGRAPHY 81.65 1 SPECIALISED DESIGN ACTIVITIES 81.44 TECHNICAL ARCHITECTURAL SERVICES 530.19

POPULATION EMPLOYED WITHIN THE CULTURAL AND CREATIVE SECTOR IN CATALONIA. 2008-2012 Source: IDESCAT (ANNUAL AVERAGES) 172,300 175,800 184,800 165,300 160,000

2008 2009 2010 2011 2012 1st Q

CULTURAL AND CREATIVE COMPA- CREATIVE, ARTISTIC AND SHOW ACTIVITIES (*) 6,682 NIES IN CATALONIA BY ACTIVITY 2009 PERFORMING ARTS, ARTISTIC AND LITERARY CREATION, AND SHOW VENUE MANAGEMENT 6,084 Source: IDESCAT LIBRARIES AND FILES 598 TOTAL CULTURAL AND CREATIVE ACTIVITIES CULTURAL INDUSTRIES 7,214 40,930 FILM, VIDEO, TV PROGRAMMES, SOUND RECORDING AND MUSIC EDITING 1,755 RADIO AND TELEVISION 346 BOOK, NEWSPAPER AND MAGAZINE PUBLISHING 1,900 16% RETAIL SALES OF BOOKS, NEWSPAPERS AND STATIONERY ITEMS 3,213 CREATIVE INDUSTRIES 27,034 % 18 DEVELOPMENT OF VIDEOGAMES AND IT PROGRAMS 148 PHOTOGRAPHY 2,078 % SPECIALISED DESIGN ACTIVITIES 1,855 66 TECHNICAL ARCHITECTURAL SERVICES 10,891 ADVERTISING 5,811 INFORMATION SERVICES AND INFORMATION TECHNOLOGY 6,251 * Figures 2008 24 CULTURAL CONSUMPTION IN CATALONIA

EVOLUTION OF CULTURAL CONSUMPTION 2009-2011 (% as regards the total population aged over 14) Source: Barometer of communication and culture of the FUNDACC.

Decrease Increase 2009 2010 2011 YESTERDAY TV 91.4 91.2 91.8 Radio 53.3 53.1 57.0 Internet 42.0 47.4 53.0 Newspapers 42.9 42.1 44.3 LAST MONTH Digital media 27.4 32.5 37.7 LAST PERIOD Magazines 64.2 65.9 66.2 LAST 3 MONTHS Cinema 35.1 35.6 35.2 Music 88.4 88.9 91.9 Video Games 21.2 22.7 23.0 LAST YEAR Books 58.3 58.7 60.6 Exhibitions 30.3 30.6 32.0 Concerts 30.8 29.8 31.1 Shows 26.1 25.0 27.4

CULTURAL CONSUMPTION. June 2012 (% as regards the total population aged over 14) Source: Barometer of communication and culture of the FUNDACC. 2nd Wave (mobile year July 2011 to June 2012)

Population consumption

TV 92.1 Radio 56.8 YESTERDAY Internet 70.8 Newspapers 42.1 LAST PERIOD Magazines 63.6

Cinema 35.6 LAST 3 MONTHS Music 92.8 Video games 23.3

Books 60.5 Exhibitions LAST YEAR 31.5 Concerts 32.4 Shows 30.0

LANGUAGE USED AND CONSUMPTION OF CULTURAL PRODUCTS. June 2012 (in %) Source: Barometer of communication and culture of the FUNDACC. 2nd Wave (mobile year July 2011 to June 2012)

27% 68% 6% BOOKS 33% 46% 37% CONCERTS 54% 37% 8% SHOWS 71% 38% 13% EXHIBITIONS 8% 87% 5% CINEMA 10% 48% 41% MUSIC 2% 84% 15% VIDEO GAMES

CATALAN SPANISH OTHER

25 DIGITALISATION

SPAIN

TURNOVER OF THE AUDIOVISUAL SERVICES DISTRIBUTION OF THE DIGITAL CONTENT TURNOVER AND CONTENT INDUSTRY IN SPAIN. IN SPAIN BY SUB-SECTORS. 2010 (IN %) 2006-2010 (in millions of euros) Source: Annual Report on Digital Content in Spain. 2011 by the ONTSI Source: Annual Report on Digital Content in Spain. 2011 by the ONTSI

Other information services Digital advertising 1.5% Publications 24,000 8.8% 27% 31% 45% 54% Video games 8.5% 21,000 24% 6.9% 18,000 Music 2.1% 15,000

12,000 9,125 9,000 7,999 6,033

4,971 Audiovisual 6,000

3,832 44% 3,000 Cinema and video 19,462 17,592 17,003 15,968 18,412 28.2% 0 2006 2007 2008 2009 2010

Total turnover Turnover of Digital turnover digital content as % of total turnover

TURNOVER OF DIGITAL BOOK MARKET IN SPAIN. 2009-2011 (in millions of euros) % Digital turnover as % of total turnover Source: Domestic Book Trade in Spain 2011, by the Federation of Publishing Associations of Spain

2010 2011 2009 70.5 72.6 51.3 2.4% 2.8% 1.6% INCREASE 2009-2011 41.5%

DISTRIBUTION OF RECORDED MUSIC DOWNLOADS IN SPAIN. 2007-2011 (In millions of files downloaded over the last three months by individuals aged 14-70 years old) Source: SGAE

2007 Paid 55 Unpaid 1.374 2008 Paid 127 Unpaid 2.604 2009 Paid 310 Unpaid 2.736 2010 Paid 267

201 1 Paid 254 Unpaid 3.223

Unpaid 2.807

26 CATALONIA

CINEMA SCREENS IN CATALONIA 2012* Source: Cinema census by the AIMC

Conventional Digital 3D Total In the last year the Barcelona 516 239 131 516 number of digital screens in Catalonia Girona 87 28 14 87 has increased by 84% Lleida 50 6 4 50 Tarragona 97 29 14 97 Total 750 302 163 750

*Figures as of April 2012

READING IN CATALONIA BY TYPE AND DIGITAL READING. 2011 (at least once every three months) Source: Reading and Book Purchasing Habits in Catalonia. 2011 by the Publishers Association of Catalonia 90.8%

78.1%

62.3% 52.9%

46.8% 43.5% 43.5% 34.3%

15.6% 6.5% 6.9% 2.3%

Total readers Books Magazines Newspapers Comics Webs, blogs y forums

Total reading Digital reading

EVOLUTION OF TOTAL READERS AND DIGITAL READERS 2010-2011 (At least once every three months) Source: Reading and Book Purchasing Habits in Catalonia. 2011 by the Publishers Association of Catalonia

2010 2011 Total readers 90.6% 90.8%

Digital readers 47.7% 52.9%

INTERNET USE IN CATALONIA RELATED TO CULTURAL ACTIVITIES. JUNE 2012 (IN %) Source: Barometer of communication and culture of the FUNDACC. 2nd Wave (mobile year July 2011 to June 2012) Base: Uses the Internet. Last 30 days

SEARCH FOR INFO ON GOODS & SERVICES 54.1 READ OR DOWNLOAD NEWS 52.2 DOWNLOAD MUSIC, VIDEOS... 39.2 LISTEN TO THE RADIO 20.1 BUY / SELL SERVICES / PRODUCTS 19.5 WATCH TELEVISION 17.0 ONLINE GAMING 15.4

27 RANKINGS OF CATALAN CULTURAL PRODUCTION

CINEMA

CATALAN-PRODUCED FILMS SHOWN IN CATALONIA. AUDIENCE AND EARNINGS. 2011* Source: ICEC

€ 284,053 1,940,014.50 € 251,867 1,601,600.46 € 126,980 849,481.96 € 95,943 671,681.97 € 94,918 614,623.48 Midnight in Paris** Pa negre (Black Bread) Mientras duermes God of Carnage** No habrá paz para los (Sleep Tight) malvados (No Rest for the Wicked)

Bruc La cara oculta Lo contrario al amor Chico & Rita** Eva (The Hidden Side) (The Opposite to Love)

82,287 524,047.51 € 81,709 496,773.10 € 79,269 505,646.50 € 61,612 410,356.66 € 56,137 379,104.45 €

*Films premiered in 2010 are counted as of their date of release. **Dubbed into Catalan.

CATALAN-PRODUCED FILMS SHOWN IN CATALONIA. AUDIENCE AND EARNINGS IN CATALAN. 2011* Source: ICEC

Títol Premiere date Audience Earnings Pa negre (Black Bread) 15/10/10 251,867 1,601,600.46 Bruc 20/12/10 82,287 524,047.51 Floquet de neu (Snowflake, The White Gorilla) 23/12/11 37,158 232,255.87 Midnight in Paris 13/05/11 36,972 235,287.95 Catalunya Über Alles! 25/12/10 20,060 117,895.36 Mil cretins (A Thousand Fool) 29/12/10 16,148 99,572.00 Eva 28/10/11 9,142 61,188.19 Barcelona, abans que el temps ho esborri (Barcelona, Before Time Erases It) 25/03/11 8,824 52,066.40 El gènere femení (Womankind) 16/12/10 8,136 52,057.10 Un déu salvatge (God of Carnage) 18/11/11 6,333 42,985.69

*Films premiered in 2010 are counted as of their date of release. All these ﬁlms are originally in Catalan, except Midnight in Paris and God of Carnage, which have been dubbed into Catalan

BOOKS

MOST READ BOOKS IN CATALAN IN CATALONIA. 2011* Source: GFK

BOOK AUTHOR PUBLISHER Si tu em dius vine, ho deixo tot... però digue’m vine Albert Espinosa Rosa dels Vents (If you ask me to come, I’ll drop everything... but please ask me to come) Jo confesso (I confess) Jaume Cabré Proa Indigneu-vos! (Time for Outrage!) Stéphane Hessel / Luis Sampedro Destino Català El món groc (The Yellow World) Albert Espinosa Debolsillo Stilton: cinquè viatge al regne de la fantasia Geronimo Stilton Estrella Polar (Fifth Journey in the Kingdom of Fantasy)

28 MOST READ BOOKS IN SPANISH IN CATALONIA. 2011* Source: GFK

BOOK AUTHOR PUBLISHER El método Dukan ilustrado (The Illustrated Dukan Diet) Pierre Dukan Integral El prisionero del cielo (The Prisoner of Heaven) Carlos Ruiz Zafón Planeta Si tu em dius vine, ho deixo tot... però digue’m vine (If you ask me to Albert Espinosa Grijalbo come, I’ll drop everything... but please ask me to come) ¡Indignaos! (Time for Outrage!) Stéphane Hessel / José Luis Sampedro Destino El tiempo entre costuras (The Time in Between ) María Dueñas Temas de Hoy

* All of these works are by Catalan publishers.

MUSIC

BEST-SELLING ALBUMS BY CATALAN ARTISTS IN CATALONIA. 2011 Source: 2012 Yearbook of Music and Entertainment in Catalonia by Enderrock

DIVERSOS ARTISTES The Album of the Marathon 2011 190,000

MANOLO GARCÍA Los días intactos 80,000

SERGIO DALMA Vía Dalma II 80,000

MANEL 10 milles per veure una bona armadura 58,671

SOPA DE CABRA El retorn 40,000

BEST-SELLING ALBUMS IN CATALAN IN CATALONIA. 2011 Source: 2012 Yearbook of Music and Entertainment in Catalonia by Enderrock

MANEL 10 milles per veure una bona armadura 58,671

SOPA DE CABRA El retorn 40,000

DAGOLL DAGOM Cop de rock 21,000

ANTÒNIA FONT Lamparetes 20,600

SOPA DE CABRA The Best of Sopa de Cabra 20,000

THEATRE PIECES PERFORMED IN BARCELONA. AUDIENCE AND EARNINGS. SEASON 2011/2012 (*) Source: ADETCA Title Audience Earnings Los Miserables (Les Misérables) 173,218 7,307,801 Campanades de Boda (Wedding Bells) 113,442 3,081,280 Cop de rock 110,864 2,543,219 Grease 91,371 2,681,694 Forever Young 73,795 1,667,493 Splenda 69,185 1,730,740 El sopar dels idiotes (The Dinner Game) 65,732 1,191,985 Agost (August) 46,705 1,266,112 Chicago 46,611 1,825,274 Qui té por de Virginia Wolf? (Who’s Afraid of Virginia Wolf?) 42,158 737,490 (*) Figures as of 16/07/2012. All of these productions are Catalonian and in Catalan, except for Les Misérables and Grease.

29 PUBLICATIONS

30 OFFICES AND ADDRESSES www.gencat.cat/cultura/icec

ICEC Passatge de la Banca, 1-3 08002 Barcelona T.: 93 316 27 70 [email protected]

Business Development Service ICEC OFFICES ABROAD (SDE) T.: 93 556 51 99 Berlin Office [email protected] Charlottenstr. 18 www.sde.cultura.gencat.cat D-10117 Berlin T.: +49 30 551 95 40 Catalan! Arts [email protected] T.: 93 316 27 70 [email protected] Brussels Office www.catalanarts.cat 227, Rue de la Loi / Wetstraat B-1040 Bruxelles/ Brussel MEDIA Antena Catalunya T.: +32 2 230 72 21 T.: 93 552 49 49 / 93 552 49 48 [email protected] [email protected] www.antenamediacat.eu London Office 107-111, Fleet Street Catalan Films & TV UK-London EC4A 2AB T.: 93 552 91 50 / 93 552 49 40 T.: +44 207 936 90 26 [email protected] [email protected] www.catalanfilms.cat Milan Office Barcelona-Catalunya Film Via Montebello, 27 Commission I-20121 Milano T.: 93 552 91 63 / 93 454 80 66 T.: +39 02 29 00 46 41 [email protected] / [email protected] [email protected] www.bcncatfilmcommission.com Paris Office 3, rue la Boétie - esc. A Filmoteca de Catalunya F-75008 Paris Projection rooms T.: +33 1 43 25 04 35 Plaça Salvador Seguí, 1-9 [email protected] 08001 Barcelona T.: 935 671 070 [email protected] www.filmoteca.cat Preservation and Restoration Centre Gran Via de les Corts Catalanes 184, baixos 08038 Barcelona T.: 932 988 260 [email protected]

31 ICEC Passeig de la Banca 1-3 08002 Barcelona T. +34 93 316 27 70 [email protected] www.gencat.cat/cultura/icec