2014 The DGCEC and Catalonia’s Cultural Sectors
Ministry of Culture Directorate General for Creation and Cultural Companies Catalan Institute for the Cultural Companies Ministry of Culture - Directorate General for Creation and Cultural Companies
Cover images Els Feréstecs. © Ros Ribas L’esperança de vida d’una llebre. © Ferran Mateo Palau de la Música Catalana. © Antoni Bofill 10.000 km. © Óscar Sánchez Orengo / © Eladio Agudo Primavera Sound. © Dani Cantó
The contents of this publication are subject to a Creative Commons Attribution Non- commercial 3.0 licence. The copying, distribution and public communication for non- commercial purposes is permitted, provided the source is cited. The full licence can be viewed at: http://creativecommons.org/licenses/by-nc/4.0/legalcode
Catalan Institute for the Cultural Companies (ICEC) Passatge de la Banca, 1-3 08002 Barcelona Telèfon: 933 162 770 [email protected] www.gencat.cat/cultura/icec
July 2014
Legal Deposit B.10948-2014
2 Contents
• Introduction 4 • Creation Area 9 • Public Facilities and Networks Area 13 Public facilities 14 Filmoteca de Catalunya 16 Networks 18 • Business Area 23 Business Development Area 24 Audiovisual 26 Performing Arts 30 Music 32 Books 34 Digital 36 Visual Arts 38 Architecture 40 • Markets Area 43 • Audiences Area 49 • + Info 57 • Macroeconomic data 58 • Piracy 60 • European fiscal information 61 • Offices and addresses 63
3 Ministry of Culture - Directorate General for Creation and Cultural Companies
Catalonia is one of the leading clusters in the field of cultural and creative industries in Europe. The future of this sector is, therefore, closely linked to the future of our country and to the opportunities open to us.
The success of our cultural and creative companies will be a deter- mining factor in enabling our voices to continue to be heard around the world. In this way, we will facilitate the country’s move towards a model of intelligent, sustainable and integrative growth, while demonstrating that these activities drive progress and development. They are similarly one of our best tools for strengthening our national identity in the area of creative and innovative ideas.
It is, however, not yet possible to quantify creativity in the absence of an adequate unit of measurement. What we can evaluate though are its effects, the result of creative processes once converted into tangible realities. It may seem cold to look at the figures when we are dealing with cultural issues, but these are absolutely essential for the definition of fields and as a way of describing traditionally inaccurate profiles within the creative environment as well as its relationship with society.
Only through detailed knowledge and accurate data is it possible to trace the paths that we need to tread in order to successfully over- come the challenges we face. Challenges that we must learn how to convert into opportunities, such as the internationalisation of markets and audiences, the natural outlet for endogenous talent, the holistic view of the value chain, as well as a commitment to the professiona- lization and industrialisation of creators and cultural SMEs.
We will, thereby, be generating a greater and deeper knowledge of the creative and cultural business area. These solid reference points relating to a field that, by definition, is constantly evolving are the elements that will allow us, collectively, to continue to occupy a prominent place on the world map of creativity and, as a result, on that of those countries able to link culture and progress.
Ferran Mascarell i Canalda Minister for Culture
4 More employment and a larger public. Two objectives that, each day, guide the work of the Directorate-General for Creation and Cultural Companies of the Ministry of Culture, which focuses all its efforts on furthering culture in the professional sphere. To speak of employment is to speak of the artists and all the professionals in the performing arts, visual arts, audiovisual media, music, literature and all those sectors such as digital media or architecture that incorporate themselves into the working dynamics of the Ministry of Culture. The effort made in adapting all lines of support to the needs of the moment in which we live must translate into greater capacity for creators in Catalonia when bringing their projects to fruition and making them accessible to society.
The policies aimed at promoting access to cultural activity must result in an improvement in the numbers attending the public and private facilities located throughout Catalonia. ‘The public’ is not just a one-sided, one-way concept. Each cultural activity has, by definition, an audience to which it transmits its content and from which, at the same time, it receives an active response. Only if we understand that the public is not a passive subject but rather a key element in a circular process that comes back to the creator can we begin to appreciate in just measure the quantitative data available on the number of spectators, readers and users.
This document summarises, on the one hand, data that allow us to analyse, in the most up-to-date way possible, the situation in which Catalonia’s creative and cultural sector finds itself. On the other hand, it gives a summarised explanation of the lines of public support for each of the links in the value chain of the professional field of culture. They are new relations with creation, new ways of working with the public culture network, new funding tools for private entities, a new structure for strategic trade fairs and markets and new activities to work with the public in achieving our two objectives.
Jordi Sellas i Ferrés Director General for Creation and Cultural Companies
5 Ministry of Culture - Directorate General for Creation and Cultural Companies
Cultural and Creative Industry in Catalonia Source: IDESCAT (Annual Survey of Services and Active Population Survey)
40.373 182.200 15.039 M€ 5.957 M€ CULTURAL AND CREATIVE CULTURAL AND CREATIVE CULTURAL AND CREATIVE GROSS VALUE ADDED (FC) (2011) COMPANIES (2011) EMPLOYEES (1st QR. 2014) TURNOVER (2011) 3% OF THE CATALAN GVA
Objectives: Core elements: + Employment + Social return + Audiences + Excellence + Economic return
Objectives
DEPARTMENTALS OBJECTIVES STRATEGIC OBJECTIVES • Promote Catalan cultural production and encourage creative people and the development of Consolidate cultural creation cultural enterprises. and entrepreneurship as • Improve access to funding and the competitiveness of cultural enterprises. driving forces of economic • Promote a business culture focused on new business models, emerging markets and support new recovery and job creation culture-based business areas (gastronomy, architecture, etc.). • Export the country’s cultural creation and production worldwide. Promote Catalan culture • Promote the Catalan language - as well as academic, intellectual and scientific work produced in outside Catalonia and work this language – outside Catalonia. towards its international • Promote joint relationships and increase the number of joint projects with cultural institutions and recognition international organisations. • Obtain recognition and full official status for Catalan in the EU institutions. Emphasise the value of national identity and the • Capitalise on heritage by turning it into a competitive and strategic element for the creation of economic impetus provided wealth. by cultural heritage and that • Disseminate cultural heritage, assuring public accessibility. connected to it Use landmark facilities to • Ensure economic and regional sustainability with regard to cultural facilities. support the National Cultural • Ensure a quality public cultural service. System and increase cultural • Develop strategies to attract new audiences. consumption
6 DGCEC 2014 Budget
15.291.926,08€ 38.951.853,86€ 32.215.338,12€ 2.158.197,88€ 308.615,08€ CREATION PUBLIC FACILITIES BUSINESS MARKETS AUDIENCES AND NETWORKS 2,4% 0,3%
17%
36% 43,8% 88.925.972€ 2014 TOTAL
Functional organisation chart
Ministry of Culture
Directorate General for Creation and Cultural Companies (DGCEC)
Subdirectorate General for Institució de Catalan Institute for the Cultural Promotion les Lletres Cultural Companies (ICEC) Catalanes
Management
Creation Public Facilities Filmoteca de Business Markets Audiences and Networks Catalunya
7 Ministry of Culture - Directorate General for Creation and Cultural Companies
8 Creation
9 Ministry of Culture - Directorate General for Creation and Cultural Companies
Creation 15,3 M€ BUDGED
The mission of the Creation Area is to 2014 Activities promote conditions that allow the creative base of Catalonia to be expanded, in all areas Creative Catalonia of artistic expression and thought, as well as • Linking the creative centres and the network of professionals to increase support for artists as a requirement • Arts Santa Mònica / Creative Centre: for better cultural development, improving • Showcase hub conditions so that creators have access to • Reflection hub the necessary resources to reach their full • Connection hub potential, increasing the resources devoted • Training advice hub to production areas, and obtaining first-hand • Communication hub knowledge of the maximum possible number • Network of Visual Arts Centres of Catalonia of embryonic projects across all sectors of • Cultural Ring and the European project Specifi creative industry. Lines of support
• Specific grants for research, creation, training and continuing education • Art projects that link professional sectors in the fields of performing arts, music and visual arts • Creative and production centre professional performing arts, music and visual arts activities in public spaces
Network of Visual Arts Centres of Catalonia
Bòlit. Girona Contemporary Arts Centre ACVic. Vic Contemporary Arts Centre M|A|C. Mataró |Art| Contemporary Barcelona Contemporary Arts Centre Hospitalet de Llobregat. Tecla Sala Arts Centre Lleida. La Panera Arts Centre El Teler de Llum. Tarragona Arts Centre Lo Pati - Terres de l'Ebre Arts Centre in Amposta
10 Arts Santa Mònica 2014 Creative Centres Hosted and programmed 29 exhibitions and 201 activities. 2014 Creative and production centre activities for professional performing arts, music and visual arts in public facilities. Noteworthy exhibitions: “Marcel.lí Antúnez - Sistematúrgia” and series of activities “MAX - Oh! Panòptica Ficció” and series of activities ACTIVITY AREA “Un dilema”, co-organised by Arts Santa Mònica and the Net- La Factoria Visual arts work of Visual Arts Centres of Catalonia L’Estruch Performing arts “Catalunya Creativa. Creativitat + Tradició (I)”, a part of three-part cycle La Caldera Dance
Noteworthy activities: La Escocesa Performing arts Arts Libris 2014. V International Contemporary Publishing Fair La Central del Circ Circus b’Ars 2014. Barcelona International Arts & VFX Fair Ateneu Popular Nou Barris Circus Series Contemporary Music in Arts Santa Mònica DOCfield 2014. Documental Photography Festival in Barcelona Obrador de la Sala Beckett Performing arts Loop 2014. Videoart Festival in Barcelona Hangar Visual arts Philosophical Workshops V edition Nau Ivanow Performing arts Cycle “Dilluns de poesia a l’Arts Santa Mònica” (poetry) Roca Umbert Visual arts Translocacions. Discussion Workshops: Urban Environment and Fabra i Coats. Contemporary Artistic Action Visual arts Arts Centre Innovation Forum: MID 2014. Design Ideas Market Eye Catalunya CultHunting Day Anima’T
Institució de les Lletres Catalanes 2013 Over 500 activities in nearly 300 towns of Catalan language Specifi: An EU project that employs technological domain, with the participation of 250 authors. experimentation to co-create and disseminate cultural projects, and which aims to set up the European New ‘Les Lletres Catalanes’ website: Creative Ring. www.lletrescatalanes.cat www.lletrescatalanes.cat/lletres-2-0/el-blog-de-la-institucio The Cultural Ring allows projects to be shared with cultural National Literacy Plan institutions, such as the Barcelona Festival of Song, a Grants: project through which master classes and concerts were • Literary creation shared with the São Paulo Cultural Centre, thanks to the • Translation Cultural Ring. • Research • Promotion and dissemination of Catalan literature • Publication of literary works of special cultural interest
11 Ministry of Culture - Directorate General for Creation and Cultural Companies
Public facilities and networks
12 Public facilities and networks
13 Ministry of Culture - Directorate General for Creation and Cultural Companies
National theatre and music facilities 25,6 M€ BUDGET
The national theatre and music facilities are a network of public facilities, ensuring quality standards and resource optimisation for cultural activity in the region. They head the Public Theatre and Music Facilities System of Catalonia. The purpose of these facilities is to contribute to the regional balance of Catalonia and act as a factor for cultural and economic development and social cohesion.
Ministry of Culture contributions to the theatre and music facilities. 2014 Source: DGCEC
GRAN TEATRE DEL LICEU 9,6 M€
TEATRE NACIONAL DE CATALUNYA 7,2 M€
L'AUDITORI 4,4 M€
TEATRE LLIURE 2,1 M€
MERCAT DE LES FLORS 1,2 M€
PALAU DE LA MÚSICA 0,9 M€
National theatre and music facility activities. 2013 Source: DGCEC
FACILITY SHOWS PERFORMANCES AUDIENCE REVENUE Gran Teatre del Liceu 37 142 210.636 12.162.712 TNC 22 316 107.781 1.731.811 L’Auditori 187 455 327.803 3.902.864 Teatre Lliure 41 470 98.422 1.442.900 Mercat de les Flors 72 200 36.112 298.567 Palau de la Música* 208 157.290 2.849.462
*Palau de la Música data only includes concerts produced and co-produced by the Fundació Orfeó Català [Catalan Choral Foundation] - Palau de la Música Catalana. It does not include concerts staged by external promoters.
14 ©Jordi Play ©Jordi Belver ©Ferran Mateo/TNC ©Pau Fabregat ©Antoni Bofill ©Joan Altés
From top to bottom and left to right: Gran Teatre del Liceu, Teatre Nacional de Catalunya, L’Auditori, Teatre Lliure, Mercat de les Flors, Palau de la Música
15 Ministry of Culture - Directorate General for Creation and Cultural Companies
Filmoteca de Catalunya 5,4 M€ BUDGET
The Filmoteca de Catalunya has a dual 2014 Activities function and two centres: with the recovery, preservation, cataloguing and restoration of Raval Centre (Barcelona) film heritage at the Terrassa centre, and the • Film screening dissemination of film culture, particularly that • Exhibitions produced in Catalonia, at the Raval centre in • Film library Barcelona. Responsible for organising joint • Access to collections activities with other institutions and festivals, • Educational service in addition to educational activities. Preservation and Restoration Centre (Terrassa) • Cataloguing, preservation and restoration of film heritage
2011-2013 attendance figures for the 2013 Film season highlights Filmoteca’s Barcelona Centre
SEASONS (ORDERED ACCORDING TO ATTENDANCE FIGURES) ATTENDEES SESSIONS 2011 2012 2013 MNAC / For the love of art 7.592 52 Sessions 862 1.272 1.423 Pasolini, the cinema of poetry 6.471 55 Attendees 89.406 135.109 143.056 Tim Burton: the tenderness of 6.227 74 monsters 2012-2013 Pedagogical activities El film a l’agulla (The Threaded 5.702 57 Needle): film and fashion FILMOTECA FOR SCHOOLS YEAR 2012-2013 YEAR 2013-2014 Multiversions & Remakes 5.262 61 54 51 Sessions The best films of the year 5.131 22 3.814 3.949 Students Shakespearean 4.900 67 One city, one film 4.437 34 Classics of yesterday and tomorrow 3.891 37 AULA DE CINEMA YEAR 2012 YEAR 2013 [FILM CLASS] Juan Marsé – carte blanche 3.273 28 Sessions 25 30 Attendees 4.948 5.029
16 Terrassa Preservation and Restoration Centre
• Opening of the new facility at the Audiovisual Park of Catalonia, in Terrassa • Completion of the restoration of the complete works of Catalan filmmaker Jacinto Esteva • Restoration of Le chevalier mystère [The Mysterious Knight] (Georges Méliès, 1899) / Concierge et Tourlourou [The Concierge and Tourlourou] (Pathé, 1900), in collaboration with Filmoteca Vasca • Launch of the Bàsics del cinema català [An Introduction to Catalan Cinema], a catalogue listing the must-have film titles of Catalan cinema, to be shown at film libraries and festivals Restored version of Die Nibelungen. Closed the 69th FIAF Congress at the Liceu. The original score was performed by the National Youth Orchestra of Catalonia
Exhibitions
Exhibitions programmed in 2013-2014
• “Jacinto Esteva. In the shadow of the last tree”. Curator: E. Riambau • “Multiversiones”. Curator: E. Riambau • “El film a l’agulla: cinema i moda” (Narrative ‘Thread’: Film and Fashion). Curator: O. Martí Image from the “Multiversions” exhibition, coordinated by Esteve Riambau and the symposium theme for the 69th FIAF Congress Film library
2012 2013 % Library visitors 11.798 14.098 19% Documents borrowed 9.003 12.535 39% Documents viewed 15.558 19.454 25% Digital repository, number - 6.715 - of searches
Site for the International Federation of Film Archives (FIAF) 69th Congress from 21 to 27 April 2013
FIAF Congress Information summary Countries represented 61 Film Archives attending 99 Accredited delegates 398
Jean-Paul Belmondo and Jean Seberg promoting “Aula de Cinema” [Film Class]
17 Ministry of Culture - Directorate General for Creation and Cultural Companies
Networks 7,9 M€ BUDGET
This Area is responsible for maintaining and optimising 2014 Activities the use of the performing arts, music and visual arts facilities in Catalonia. In this sense, the aim is to Cultural partnership stimulate networking among the programmers and • Renewed support for professional and stable theatre and agents involved. music programming in Catalan municipalities and joint support in the case of Barcelona In 2014, the Public Facilities and Networks Area • Project to revise the Catalonia Cultural Facilities Plan (PECCat renewed its support for stable professional performing 2010-2020) arts and music programmes in Catalan municipalities. • Consolidation and deployment of SPEEM Determined to build a stable and solid subsidy model • Consolidation of new SPEEM working groups for this programming, the Ministry of Culture and • SPEEM Forum Barcelona Provincial Council decided to combine their • Launch of Artaccés support through Programa.cat and annual agreements with the municipalities in the Public Theatre and Lines of support Music Facilities System of Catalonia (SPEEM) as multifunctional local facilities (E3) and regional • Professional cultural activity programmes in the visual arts area production centres (E4). The Directorate-General is • For the staging of non-profit performing arts and music working to sign similar agreements with the rest of shows at local level and as part of festivals, tours and Catalonia’s provincial councils. dissemination networks
Municipal Cultural Indicators Project. PICEM
Professional activity registered on PICEM and audiences. Municipalities registered on PICEM. Distribution by province. Distribution by genre. Catalonia 2013 (excluding the city of Catalonia 2013 (excluding the city of Barcelona) Barcelona) Source: PICEM Source: PICEM 81 19 BARCELONA PROVINCE SHOWS THEATRE MÚSIC DANCE CIRCUS TARRAGONA Barcelona province 49 51 34 26 17 20 11 10 18 Girona LLEIDA Lleida 10 11 3 5 Tarragona 9 13 5 4
Audience* 368.512 384.163 50.286 35.649 % 42,0% 43,8% 5,7% 4,1%
*Provisional data
40 GIRONA 158 TOTAL MUNICIPALITIES
18 Public Theatre and Music Facilities System of Catalonia (SPEEM)
Classification by type. Catalonia 2014 Source: SPEEM
TYPE NUMBER 3% 5% E4: REGIONAL E5: UNIQUE THEATRE E5 UNIQUE THEATRE AND MUSIC FACILITIES 6 PRODUCTION CENTRES AND MUSIC FACILITIES Centres of artistic excellence: TNC, Mercat 13% de les Flors, Palau de la Música, L’Auditori, E3: LOCAL FUNCTIONAL Gran Teatre del Liceu and Teatre Lliure THEATRE AND MUSIC FACILITIES E4 REGIONAL PRODUCTION CENTRES 3 Regional production centres, in-house and specialised Performing arts centres of Reus, Terrassa and Salt E3 LOCAL FUNCTIONAL THEATRE AND MUSIC FACILITIES 16 Municipalities with over 50,000 inhabitants or regional capitals with over 15,000 inhabitants Minimum of one space to hold an audience of 500 and one small space E2 BASIC LOCAL THEATRE AND MUSIC FACILITIES 39 30% Municipalities with between 15,000 and 50,000 E2: BASIC LOCAL 50% inhabitants or regional capitals with between THEATRE AND E1: BASIC THEATRE AND MUSIC SPACES 5,000 and 15,000 inhabitants. Minimum of one MUSIC FACILITIES space to hold an audience of 300 E1 BASIC THEATRE AND MUSIC SPACES 64 Municipalities with fewer than 15,000 inhabitants. Minimum of one space TOTAL 128
1 Catalonia Cultural Facilities Plan. PECCa 3 0 Registered facilities. Catalonia June 2014 7 3 20 Source: PECCat 13 2 5 10 7 8 TYPE NUMBER OF FACILITIES 29 3 24 17 Archives 344 19 5 25 Library 837 4 8 14 44 27 Museums and collections 593 20 44 8 Theatres and auditoriums 565 4 6 34 59 9 3 8 Art spaces 284 6 18 30 Cultural centres 1.257 5 4 Other 720 565 5 TOTAL THEATRES AND TOTAL 4.600 AUDITORIUMS 4 Map of theatres and auditoriums in Catalonia (Source: PECCat)
19 Ministry of Culture - Directorate General for Creation and Cultural Companies
Municipal programming support 2014 saw renewed support for established professional performing arts and music programming in the municipalities of Catalonia in accordance with the types of facilities set out in the Public Theatre and Music Facilities System of Catalonia.
Programa.cat Annual agreements with the municipalities included in SPEEM as multifunctional local Programa.cat helps boost the booking of shows and concerts. facilities (E3) and regional production centres (E4) Catalan programmers are able to select from a list of activities at subsidised prices through an online platform. Agreements with 18 municipalities aimed at fostering professional Basic data. 2014 * municipal theatre and musical programming, working towards *Provisional data community promotion and audience communication and creation. Basic data. 2014 *Provisional data 2014 Contribution 557.996€ Contracting municipalities 138 2014 Contribution 1.400.000€ Programa.cat contracted activities 962 Contracting municipalities 18 Planned activities for professional 1.730 programming through agreements Programa.cat contracted activities 2014* Distribution by genre Agreements with 18 municipalities *Provisional data BARCELONA PROVINCE MUNICIPALITIES IN THE
950.000€ TOTAL 264 353 REST OF CATALONIA THEATRE 617 · BADALONA DE CATALUÑA · GRANOLLERS · LʼHOSPITALET DE LLOBREGAT 450.000€ TOTAL · MANRESA 44 186 · MATARÓ · FIGUERES MUSIC 230 · SABADELL · GIRONA · SANT CUGAT DEL VALLÈS · LLEIDA · SANTA COLOMA DE GRAMANET · OLOT · TERRASSA · REUS 73 5 · VIC · TARRAGONA CIRCUS 78 · VILADECANS · TORTOSA
20 17 DANCE 37 67,9%
FAMILY NOT FAMILY
32,1%
Agreement between the Ministry of Culture and Barcelona Provincial Council
With the aim of building a stable and solid model of support for established municipal programming, the Government of Catalonia and Barcelona Provincial Council have agreed to unite in supporting the two lines of funding (programa.cat and agreements) with regard to the municipalities in the territorial area of Barcelona.
20 Performing and musical arts in the municipalities. 2014 Grants Distribution by type
MUNICIPAL PERFORMING MUNICIPAL PRODUCTION ARTS FESTIVALS
376.718€ TOTAL 798.976 € TOTAL · EL CANAL. GIRONA · TNT. TERRASSA · TEMPORADA ALTA FESTIVAL · CONCERT DEL PASTOR. PUJALT · INTERNATIONAL CLOWN FESTIVAL · TERRASSA PERFORMING ARTS CENTRE 49% · SISMÒGRAF, “EL FESTIVAL QUE DETECTA EL MOVIMENT” 23,1% DANCE FESTIVAL · “PLE DE RIURE” INTERNATIONAL COMEDY THEATRE FESTIVAL · FESTUS · ESBAIOLAʼT 2014. 7TH VALLS DʼÀNEU THEATRE FESTIVAL CIRCUITS AND NETWORKS
454.287€ TOTAL
· ÒPERA IN CATALONIA · CATALAN MUSIC NETWORK · CONTRABAIX SEASON 27,9% · LA XARXA. FAMILY THEATRE PROGRAMMING · ALCOVER NETWORK · RIALLES. FAMILY THEATRE PROGRAMMING 1.629.981€ TOTAL ©Inés Muñoz (TCTeamwork)
2014-2015 Touring exhibition programme
Municipal art centres and museums, along with public or private foundations or art galleries interested in having their exhibitions included in the Ministry of Culture Touring Exhibitions
Programme, can submit their proposals to the Directorate Presentation of the dance piece Doppel- General for Cultural and Creation Companies. The Touring gänger, by the Big Bouncers group at Exhibitions Programme is a collection of the most interesting the El Carme Cultural Centre, Badalona. exhibition projects. Activity at the “Echoes of Carles Buïgas” exhibition, by Tom Carr
Exhibition projects for the 2014-2015 programme ©ACVic “Estratègia de la precarietat” [Strategy for a state of precariousness]. Francesc Abad “Joan Brossa: Escolteu aquest silenci” [Listen to this silence] “Ecos de Carles Buïgas” [Echoes of Carles Buïgas]. Tom Carr
Poster for the “Joan Brossa: escolteu Francesc Abad’s “‘Estratègia de la aquest silenci [listen to this silence]” precarietat” [Strategy for a state of exhibition, Joan Brossa Foundation and precariousness] exhibition at the ACVic Ministry of Culture Contemporary Arts Centre
21 Ministry of Culture - Directorate General for Creation and Cultural Companies
22 Business The Business Area focuses on the cultural sector from a business perspective, thereby seeking to improve the competitiveness of companies and their financial autonomy, as well as to foster a culture of collaboration that allows them to move towards the new economic paradigm.
23 Ministry of Culture - Directorate General for Creation and Cultural Companies
Business Development 5,6 M€ BUDGET
The Business Development Area, through the 2014 Activities grants and financial instruments available, and also through training and information, New cultural finance model provides cultural enterprises with tools for • Promotion of Repayable Contributions as a tool for financial economic collaboration. success in the cultural sector • Maintaining permanent lines of credit (Catalan Finance Institute - ICF) • Creating lines of participation in cultural and creative businesses (participative loans) • Collaboration between public-private funding Lines of support
• Repayable contributions • Cultural Projects. Generic • Distribution and exploitation of shows in Catalonia • Distribution of feature films • Cultural consultancy • Mode: diagnosis and priority • Mode: specific • Subsidies to cover financial cost arising from loan agreements according to the agreement between ICF and ICEC
Summary of SDE’s training information. SDE Training information. Distribution by 2011-2013 sectors. 2013 Source: ICEC Source: ICEC 2011 2012 2013 SESSIONS SPEAKERS ATTENDEES Sessions-activities 76 43 60 Marketing 12 37 580 Speakers 123 130 208 Business Management 21 68 1.136 Attendees 2.689 2.418 3.262 Digital Media / Music 16 57 938 International 9 46 608 External Collaborations 2 TOTAL 60 208 3.262
Session for cultural and creative SMEs organised by ECIA. Bizbarcelona 2014
24 Repayable contributions. Sums granted Culture consultancy. Sums granted. Distribution by type. 2013 Distribution by type. 2013 Source: ICEC Source: ICEC
262.190 € GRANTS FOR THE STAGING OF 19.270 € 3.270 € 1.026.287 € SHOWS IN CATALONIA SPECIFIC CONSULTANCY DIAGNOSIS CONSULTANCY GRANTS FOR FEATURE FILM DISTRIBUTION PLANS
1.210.975 € 41.733 € GRANTS FOR PUBLISHING 3.440.308 € PRIORITY CONSULTANCY PROJECTS AND PLANS GRANTS FOR CULTURAL PROJECTS
5.939.760€ 64.273€ TOTAL TOTAL
Session on Audience Management at Arts Santa Monica, organised by the SDE and the Session on the performing arts festivals, fairs and markets map in Catalonia, organised ICEC Audiences Area by the SDE and the ICEC Markets Area
25 Ministry of Culture - Directorate General for Creation and Cultural Companies
BUSINESS Audiovisual 7,5 M€ BUDGET
The audiovisual challenges, in adapting 2014 Activities to the digital environment and new forms of distribution means that the support of Specific programs for cultural and creative fields this sector is going through a period of Audiovisual readjustment. The new tax on technology • Reform of the audiovisual fund financing system: connection tax companies is intended to promote the sector. • Promotion of the Sitges Film Festival (Festival Internacional It is a reflection of the desire to strengthen the de Cinema Fantàstic de Catalunya) as a benchmark sector in terms of production, distribution, • Implementation of ArtAcces for the integration of people with exhibition and dissemination. Audience sight and hearing impairments promotion policies and the debate over pricing • Reform of the audiovisual fund financing system established policy are at the other end of this value chain. in Catalan Film Law Lines of support
• For the organisation of audiovisual festivals, screenings and seasons in Catalonia, as well as their promotion and distribution • Digitisation of cinemas • To boost industry revenue resulting from the exploitation and distribution of feature films and large format audiovisual productions • Production of feature films • Repayable contributions. Distribution of feature films ©Nostromo Pictures ©Nostromo
Sean Penn in the Catalan coproduction The Gunman by Nostromo Pictures, filmed in an El Prat de Llobregat transformed into Africa
26 Cinemas and screens. Catalonia. 2009–2013 Source: ICEC
2013 171 798
2012 792 174
2011 814 184
2010 809 187
2009 791 183
CINEMAS IN OPERATION
SCREENS IN OPERATION
Dani de la Orden directs his film debut, produced by El Terrat, Playtime Movies and Sábado Películas
Catalan feature film production. 2009–2013 Source: ICEC
20
13
17 20 16
18 18 20 27
18
CO-PRODUCTIONS WITH OTHER COUNTRIES
CO-PRODUCTIONS WITH OTHER AUTONOMOUS COMMUNITIES
37 56 37 25 40 CATALAN PRODUCTIONS The documentary that won the Gaudi for Best Film, with Neus Ballús winning Best
2009 2010 2011 2012 2013 Director and both Neus Ballús and Pau Subirós picking up the award for Best Screenplay
27 Ministry of Culture - Directorate General for Creation and Cultural Companies
Cinema audiences and revenue in Catalonia. 2009–2013 Source: ICEC
25.000.000 148.075.024€ 150.000.000 141.350.368€ 136.874.883€ 131.842.538€
22.584.807€ 20.000.000 111.494.533€ 120.000.000 20.432.597€ 20.099.823€ 19.117.698€
15.000.000 90.000.000 16.296.702€
10.000.000 60.000.000
2009 2010 2011 2012 2013
REVENUE
AUDIENCE
Audience and revenue for Catalan film production in Catalonia 2009–2013 Source: ICEC
11.923.136€ 2.250.000 11.659.945€ 12.500.000 10.327.813€
1.750.000 9.500.000 7.079.023€ 7.437.393€ 1.821.658€ 1.739.855€ 1.580.252€ 1.250.000 6.500.000 1.196.263€ 1.041.919€ 750.000 3.500.000
2009 2010 2011 2012 2013
REVENUE
AUDIENCE
28 ©Teresa Isasi-Isasmendi
Distribution of films shown in Catalonia by production nationality. 2013 Source: ICEC
CATALONIA* 6% REST OF SPAIN 6,3% EUROPEAN UNION 12,1% UNITED STATES 69,2% REST OF WORLD 6,3% Ricardo Darín and Belén Rueda in Séptimo [Seventh], a thriller co-produced with Argentina. Grossed over €7.4 million worldwide in 2013 *Includes productions and co-productions
Worldwide revenue for Catalan feature film production. 2013 Source: Rentrak
SCREENED % FEATURE FILMS REVENUE Catalonia 54 6.583.050,40 4,2% Rest of Spain 54 21.761.865,09 14,0% Rest of World 16 126.720.178,00 81,7% TOTAL 155.065.093,49 100%
4,2% CATALONIA 81,7% REST OF WORLD 14% REST OF SPAIN
The horror film Mama, co-produced with Canada and directed by Andrés Muschietti, grossed €98 million worldwide in 2013
29 Ministry of Culture - Directorate General for Creation and Cultural Companies
BUSINESS Performing Arts 5,3 M€ BUDGET
Support for performing arts is provided through 2014 Activities production grants and comprehensive sector- based plans (circus, dance and entertainment Specific programmes for cultural and creative fields for all ages), as well as fairs and festivals. A Performing Arts new feature has been launched in the form of • Comprehensive plans for Circus, Dance and Family Theatre Programa.cat, a web platform that allows public • Reform of the three-year agreement system of production programmers (or private programmers working support on behalf of a public authority) to contract • Reform regarding facilities related to SPEEM Catalan performing arts and music companies, having posted the services they provide directly Lines of support on the platform. Thus, facilitating quicker and increased professional programming. • For professional performing arts programming or exploitation activities in private theatres • For the improvement of infrastructure and/or purchase of equipment for performing arts companies and private theatres in Catalonia, with the exception of the city of Barcelona • Theatre productions for a specific production • Professional circus activities • Professional dance activities
Performing arts shows and performances in PERFORMANCES Catalan theatres. 2007-2011 SHOWS Source: Ministry of Culture 15.488
3.500 14.323 15.000 13.655 13.177 12.143 3.308
3.157
3.000 10.000
2.907 2.907
2.738
2.500 5.000 2007 2008 2009 2010 2011
30 Theatres in Catalonia by Ownership. 2011 Figures for theatres in Barcelona. 2010-2013 Source: Ministry of Culture Source: ADETCA
PRIVATS PUBLIC TOTAL BCN THEATRES SEASSON SEASSON SEASSON % DIF. 2010 / 2011 2011 / 2012 2012 / 2013 Barcelona Area 34 14 48 Audience 2.675.736 2.890.713 2.333.685 -19% Rest of Catalonia 12 90 102 Revenue 63.326.502 68.162.773 51.212.144 -25% Total Catalonia 46 104 150 Shows 948 1.082 1.155 7% Performances 11.713 12.674 12.791 1%
Audience at Catalan theatres. 2007-2011 Revenue from Catalan theatres. 2007-2011 Source: Ministry of Culture Source: Ministry of Culture
2.839.311 261.736 59.014.445€ 4.085.880€ 2007 3.101.047 2007 63.100.325€
68.549.225€ 3.452.224€ 2008 3.392.275 2008 72.001.449€ 3.142.628 249.647 3.131.876 557.081 68.172.981€ 13.066.775€ 2009 3.688.957 2009 81.239.755€ 64.702.459€ 14.422.841€ 2010 3.762.687 2010 79.125.300€ 3.109.667 653.020 3.333.761 752.343 67.044.855€ 16.383.407€ 2011 4.086.104 2011 83.428.262€
PERFORMING ARTS MUSIC PERFORMING ARTS MUSIC ©Ros Ribas
One-off shows performed in Catalonia Distribution by genre. 2011 Source: Ministry of Culture
41 153 POETRY OTHER 58 RECITALS PERFORMING ARTS MAGIC 68 1.855 OPERA, TOTAL OPERETTAS AND ZARZUELAS
77 CIRCUS, CLOWNS AND JUGGLING
119 PUPPET, SHADOW AND OBJECT THEATRE
162 MUSICAL THEATRE 323 854 DANCE GENERAL THEATRE Julio Manrique in L’Orfe del Clan dels Zhao
31 Ministry of Culture - Directorate General for Creation and Cultural Companies
BUSINESS Music 4,6 M€ BUDGET
Industry data shows a continued decline 2014 Activities in the physical market for recorded music but a slight increase in the digital market. Specific programmes for cultural and creative fields Live music has suffered a slight downturn Music in audience numbers, although there is an • New support system programme for established music increase with regard to the big festivals. Music groups grants account for these periods of change • Reform of support tools for programming and festivals in consumer habits and make a commitment • Reform with regard to facilities related to SPEEM to supporting new business models related to digitalisation, and also the live experience, Lines of support with a specific line of support providing for live music. • Established music group activities around Catalonia • Catalan record company activities • Festivals and strategic seasons • Programming of professional live music performances • Recording and videos for musical productions of special cultural and/or heritage interest • Repayable contributions. Projects in the field of recording and/or music production
Recording market turnover. Distribution Digital market turnover. Distribution by according to format. 2013 format. 2013 Source: IFPI. Recording Industry in Numbers. 2014 Source: IFPI, Recording Industry in Numbers 2014
1% 3% 5% SPAIN’S POSITION 8% 8% IN WORLD- MUSIC WIDE RECORDED 2013 WORLD EUROPE SPAIN RANKING 19% 24% TOTAL 15.029 M$ 4.040 M€ 113 M€ 13 5% VALUE 30% physical 51% 56% 47% 13 Digital 39% 32% 30% 18 Publishing 7% 11% 22% 7 rights 43% Synchronisation 2% 1% 1% 14 OTHER ADVERTISING STREAMING VARIATION SUBSCRIPTIONS -3,9% 0,60% -12,40% 2012/2013 MOBILE 67% 59% 28% DOWNLOADS
WORLD EUROPE SPAIN
32 ©Ray Molinari
Live music in Catalonia. 2010–2012
Source: SGAE
2010 2011 2012
Audience 5.991.536 5.319.601 5.188.781 Revenue 43.720.492 41.607.827 41.605.255 Concerts 18.747 18.398 17.963
Performance by Núria Graham, a Vic resident with Irish and Basque roots and one of the breakthrough artists of 2013 Spanish record industry exports. 2013 (in millions of euros) Source: Promusicae (Promusicae production members)
TOTAL 1,46M€
10,89M€ 17,36M€ 3,62M€
1,39M€
SALES IN PHYSICAL FORMAT SALES TO FOREIGN DIGITAL OPERATORS
PUBLISHING RIGHTS LICENCES AND SALES REVENUE FROM CONCERTS PERFORMED ABROAD
1,9% 39% Top destination countries for Spanish exports. OTHER EUROPEAN UNION 2013 (the EU is considered as one destination) 23,1% LATIN AMERICA Source: Promusicae
LATIN USA 34% EU 39% AMERICA 23,1% OTHER 1,9% ANDO- MEXICO 15% 1,4% RRA 34% ARGENTINA 5% JAPAN 0,5% USA
COLOMBIA 1%
VENEZUELA 0,9%
CHILE 0,6%
BRAZIL 0,6%
33 Ministry of Culture - Directorate General for Creation and Cultural Companies
BUSINESS Books 3,6 M€ BUDGET
The Catalan publishing industry, which 2014 Activities maintains its status as a sector leader in Spain, has seen physical book sales figures drop, as Specific programmes for cultural and creative fields digital format revenue rises. Meanwhile, the Books reading index score (65,3%) is close to the • Promotion of a comprehensive plan for the book sector European average (68%). Therefore, the books • Increase in the lines of support aimed at production through area, along with the Institució de les Lletres Repayable Contributions linked to greater business stability Catalanes and other associated entities, has • Strategic events (Frankfurt Book Fair and Bologna Book Fair) launched the National Reading Plan. The and the map of Catalonia’s book fairs Plan seeks boost writing, encourage reading • Monitoring of the National Reading Plan within the network, enhance and strengthen the book industry, promote bookshops and Lines of support increase the number of library users. This drive has the support of associated agents, • Modernisation of bookshops from the media to cultural and sporting • Publishing production in Catalan or Occitan and publishing organisations. sheet music of special cultural interest • Grants for publishing production in Catalan • Repayable contributions. Publishing projects and plans
Basic data for Catalan publishers. 2008-2012 Source: Comercio Interior del Libro en España 2012. Spanish Federation of Publishers’ Guilds
NUMBER EMPLOYMENT DOMESTIC MARKET PUBLISHERS GENERATED TURNOVER* 2008 306 6.334 1.623,84 2009 301 5.233 1.588,40 2010 288 5.488 1.434,97 2011 286 5.290 1.332,45 2012 272 4.907 1.208,99
*In millions of euros L’analfabeta que va salvar un país (The Girl Who Saved the King of Sweden) reigned supreme for the 2014 Diada de Sant Jordi (National Book Day)
34 Catalan publishers’ titles published and catalogue titles. 2008-2012 Source: Comercio Interior del Libro en España 2012. Spanish Federation of Publishers’ Guilds
TITLES % IN CATALOGUE % IN PUBLISHED CATALAN TITLES CATALAN 2008 32.741 35,1% 166.437 33,9% 2009 33.428 34,4% 175.110 32,7% 2010 34.414 33,2% 188.988 31,1% 2011 33.970 32,9% 200.458 31,6% 2012 31.759 26,8% 213.800 30,9%
Distribution of the publishing market in Spain by company location. 2013 (% of turnover) Source: Avance Comercio Interior del Libro en España 2013. Spanish Federation of Publishers’ Guilds
2,5% BASQUE COUNTRY
1,9% ANDALUSIA
1,1% GALÍCIA
43,6% 48,3% MADRID 1,2% CATALONIA VALENCIAN COMMUNITY
1,3% CASTILE AND LEÓN
Catalonia hosts as many as 16 book fairs throughout the year
35 Ministry of Culture - Directorate General for Creation and Cultural Companies
BUSINESS Digital 1,5 M€ INCORPORATION OF THE 2013 BUDGET INTO THE PARTICIPATIVE LOAN PROGRAMME
Digital culture: innovation with regard to creativity 2014 Activities and methods of consumption. A transversal area, with special emphasis on the audiovisual, book, Specific programmes for cultural and creative fields. music and video game areas, and it facilitates Digital the emergence of transmedia projects. The Area • Launch of the Digital Cultural Plan coordinates the Digital Plan, a set of activities aimed at collaboration with Catalan companies Lines of support dedicated to the development of cultural video games and apps and enhancement of the digital • Participative loan programme area for those working in a more traditional • Events: Gamelab, MWC framework. Other initiatives in this new area are the digital culture blog, as an information tool, and Digital 4C, as a space aimed at meeting up and exchanging ideas and experiences.
Video game revenue Digital industry in Catalonia. 2012 Spain. 2011-2013 (in millions of euros) Source: In-house. Data estimates based on SABI and PIMEC Source: ADESE, PWC
2011 2012 2013 DIGITAL INDUSTRY Hardware 373 297 275 161 COMPANIES Peripherals 107 97 86 2.011 EMPLOYEES Physical format software 499 428 401 146,5 M€ REVENUE MEDIUM-SIZED AND COM LL PA Mobile and online MA NI 336 374 404* S ES game software TOTAL REVENUE 1.315 1.196 1.166
*DGCEC Data estimate based on estimated growth in the PWC 2013-2017 GEMO report
T
N
E
T
N
V O
50 COMPANIES 30 COMPANIES I C D
Worldwide video game revenue. Weighted L E
O A 797 EMPLOYEES 709 EMPLOYEES
T
I
G
G A
comparison against total media and I 54,2M€ REVENUE 43,8M€ REVENUE
M
D
E
R
entertainment. 2011-2013 (in millions of euros) S
E H
T 37 COMPANIES 44 COMPANIES Source: PWC O 274 2011 2012 2013* 230 EMPLOYEES EMPLOYEES 22,1M€ REVENUE 26,3M€ REVENUE Total Media and 1.561.144 1.640.750 1.733.241 Entertainment Revenue Video game 48.366 49.336 52.981
% Video game / total Media 3,1% 3,0% 3,1%
S
S
E
M
S
I
E
and Entertainment R
S
P
A
R
N E D T
N M E I C O
*2013 data estimates from the PWC 2013-2017 GEMO report R
36 Digitalisation in Traditional Sectors
Cinemas in Catalonia. 2013* Source: Censo AIMC de salas de cine
CONVENTIONAL DIGITAL 3D TOTAL Barcelona 502 315 135 502 Girona 87 39 15 87 Lleida 50 8 4 50 Tarragona 98 36 16 98 Created by Catalan company, Creative Lab, Lukas Bahrle and Andrew Taberner have TOTAL 737 398 170 737 put these square-headed characters on the list of top ten Apple Store downloads *Data up to April 2013
Distribution of downloads of music recorded in Spain. 2010-2012 Source: SGAE. Basis: have downloaded music files from the Internet in the previous three months 2010 2011 2012 Payment 7,7% 8,3% 12,0% No payment 92,3% 91,7% 88,0%
Digital format data from Catalan publishers The Tiny Thief game from 5 Ants Games was nominated in the Los Angeles Annie in Spain. 2010-2012 Awards for Best Animated Game. The Annie Awards are prestigious animation awards Source: Comercio Interior del Libro en España 2012. and include a video game category Spanish Federation of Publishers’ Guilds
2010 2011 2012 Titles published in digital format 2.785 10.738 8.700 Digitised titles in catalogue 6.910 16.200 24.455 Titles marketed in digital format 6.453 13.476 22.440
Digital format turnover* 12,78 25,40 32,00 *In millions of euros
Nihilumbra, from Catalan company BeautiFun Games, won the 2012 App Store Hidden Gems award, the Indie Prize at the 2013 Casual Connect in Hamburg and the Gamelab 2013 Best Game Design award
37 Ministry of Culture - Directorate General for Creation and Cultural Companies
BUSINESS Visual Arts 0,4 M€ BUDGET
Supporting the visual arts encompasses 2014 Activities the entire value chain of the industry, starting with the Arts Santa Monica creation Specific programmes for cultural and creative fields. centre, including the support of galleries Visual Arts and fairs, to public promotion strategies. • Supporting the established strategic events for driving the art It also strengthens the organisation and market in Catalonia (Loop Fair and Screen Festival; SWAB and consolidation of the various agents in the Arts Libris Fairs) sector, such as the current collaboration • Support for industry cohesion projects (GAC Awards-Gallery between the Visual Arts Network and the night; Autumn Art. Planning of the Gallery Weekend project) Loop Fair. • Presence of Catalan galleries at ArtRio’14 (International Art Fair in Rio de Janeiro) • Consolidation of Talking Galleries Lines of support
• For Catalan art galleries for the purchase and/or improvement of technological equipment • For Catalan art galleries and professional associations for dissemination and promotion projects with regard to their activities
Art Fairs in Catalonia. 2013
GALLERIES ARTISTS WORKS OF ART ACREDITED MEDIA VISITORS Loop Fair 44 46 44 68 5.300 Screen from 17 370 520 68 113.000 Barcelona Swab 52 200 500 50 15.000 Arts Libris 98 400 850 55 10.354
38 ©Carles Collado
Basic figures for art galleries in Catalonia. 2013 Source: Ministry of Culture
Art galleries 144 Staff 260 Total surface area (m2) 24.978 Number of exhibitions 1.007 Exhibited artists 3.617
2014 LOOP Fair. Hélène Delprat at the Galerie Christophe Gaillard (Paris) stand
Global art market. Sales revenue Andreu ©Marta Distribution by periods (%) July 2012–June 2013 Source: Mercado del arte contemporáneo. Artprice annual report
9,4% 47,6% GRAND MASTERS MODERN
9,5% 19TH CENTURY
13% CONTEMPORARY
Arts Libris 2014
20,5% POST-WAR
Spanish art gallery sales by distribution channel. Spain. 2011 Source: Mercado del arte 2012. Foundation for Art and Patronage
GALLERIES 57,8%
INTERNATIONAL ART FAIRS 17,1%
ART FAIRS IN SPAIN 15,9%
ONLINE SALES 5,3%
PRIVATE 3,5%
AUCTIONS 0,5%
39 Ministry of Culture - Directorate General for Creation and Cultural Companies
BUSINESS Architecture 0,05 M€ BUDGET
Architecture is one of the country’s key culture Activities sectors, from its architectural heritage to the heath of its present-day studios. An action International positioning and visibility: plan has been introduced to further boost the • Website to promote Catalonia’s architecture and studios sector, which involved the participation of 85 internationally architectural studios. Based on this strategic reflection, the Architectural Promotion Town planning, public space, landscaping Group, comprising 15 architecture studios, • Attracting international delegations (come & see) representatives of the Ministry of Culture • Integral action within one country and the dean of the Architects’ Association • Partner search workshops of Catalonia (COAC), has been set up. In • Market studies in cities with potential projects addition, in 2014, Catalonia participated for the second consecutive year in an exhibition at the Health Venice Architecture Biennale, this time with • Map of agents in the health construction industry value chain the exhibition “Arquitectures empeltades/ • Market studies and partner searches: Algeria Grafting Architecture”. Heritage intervention • Market studies and partner searches: Mexico
Characterisation of the architecture sector in Distribution of architectural studio revenue Catalonia in Catalonia. 2012* Source: Reflexió estratègica del sector de l’arquitectura a Catalunya. Source: Reflexió estratègica del sector de l’arquitectura a Catalunya. Cluster Development Cluster Development NUMBER OF COMPANIES OPERATING INCOME 58% 14,2% 7% 49,5% AND STUDIOS 2012* (million €) OF STUDIOS OF REVENUE OF STUDIOS OF REVENUE Companies 1.300 226 Prominent self-employed 68 10 (individuals or associates) TOTAL 1.368 236 *Estimated figures
* Estimated figures
35% 36,3% OF STUDIOS OF REVENUE
40 Proposed cooperative activity between the profession and public sector Source: Reflexió estratègica del sector de l’arquitectura a Catalunya. Cluster Development
NEW MARKET POSITIONING AND INNOVATION THROUGHOUT BUSINESS STRATEGY, MANA- DEVELOPMENT VISIBILITY THE VALUE CHAIN GEMENT AND COOPERATION
Cross-cutting 1.- Tool (intranet) to support 3.- Group website for 7a.- Business management access to new markets architectural studios course (map of countries with 7b.- International Project potential projects, calls 4.- Catalan Architecture brand Management training to detection) facilitate mobility 5.- Architecture museum 2.- Proactive activities with 8.- Network creation cities possessing 6.- Publications and between studios and large agreements with BCN Dissemination: books, companies articles, exhibitions, etc. 8b.- Architectural Law
Town planning, 9.- Studies of cities with 11.- Dissemination 13.- Working groups with - Collaborations public spaces, potential for public projects: activities: Yearbook, media agents in the value chain (Teams / alliances) to enter landscaping and France, Benelux, Italy... and presence, Awards, Biennial (with constructors, calls for tender Poland, Hungary, Croatia, Landscape, etc. engineers, manufacturers public facilities Romania ... of urban elements) - Manufacturers 12.- come & see Specifications 10.- Partnership search (delegation attraction) workshops
Health 14.- Market studies 5 key 15.- Value chain catalogue 18.- Map of agents in the - Collaborations / alliances countries identified: Algeria, health construction industry with other agents to access India, China –Chengdu, 16.- Missions in situ value chain new markets
GROUP Turkey, Russia. Market (Algeria) potential and partner search 19.- Collaborations within 17.- Organise the value chain to be able international Health to offer joint service Construction conference packages and health (touring) and Attendance at know-how (Min. of Health) international fairs (Nanjing...)
Heritage 20.- Market studies in key 21.- Value chain catalogue 23.- Map of agents in value 26.- Masters specialising in intervention countries identified: Algeria, chain Heritage intervention Morocco, Libya; other 22.- Positioning activities countries Middle Eastern; (awards, conferences and 24.- Development of joint - Collaboration with other Mexico. Market potential workshops, space at the services: e.g. Rehabilitation agents to access new and partner search Architecture Congress...). Master Plans markets Algerian Mission 25.- Local market sponsors
Leisure 27.- Forecasting market 28.- Attendance at fairs 29.- Collaborations within - Collaborations/ alliances potential (LATAM and Middle (MIPIM and Cannes) the chain (materials manu- to access new markets East) and in situ events facturers, façade design...)
30.- Internationalisation 31.- English marketing 32.- Strategic Planning for plans: commercial activities, (studio websites, books the Architecture Studios implementation in other featuring projects carried
SUPPORT countries out by the studio...) INDIVIDUAL INDIVIDUAL
41 Ministry of Culture - Directorate General for Creation and Cultural Companies
42 Markets
43 Ministry of Culture - Directorate General for Creation and Cultural Companies
Markets 2,2 M€ BUDGET
The Markets Area aims to increase the 2014 Activities competitiveness of cultural enterprises in domestic and international markets. It hopes • European projects accelerator. Creative Europe to improve market access and strengthen the • Management of strategic markets in Catalonia: core of the culture value chain (Business to • FiraTàrrega Business B2B). One of the highest profile • Mercat de Música Viva de Vic on-going projects is the promotion of Creative • Trapezi Catalonia within the framework of the EU’s • Mostra d’Igualada Creative Europe Programme. • Loop • Sitges, Festival Internacional de Cinema Fantàstic de Catalunya • New additions: • PrimaveraPRO • Sónar +D • IPAM • Litterarum • Gamelab • Working together towards objectives and the creation of a unique indicator model Lines of support
• Attendance at and participation in international fairs, festivals and markets
Fairs Attendance at international fairs, festivals Attendance at 31 fairs in 7 countries (Netherlands, France, and markets with the grant for attending fairs Germany, Austria, UK, Belgium and Catalonia) with a stand or from the ICEC. 2013 direct activity at 10 of those. Source: ICEC
Presence at international fairs with ICEC FAIRS COMPANIES SUMS GRANTED stand or direct activity. 2013 Performing Arts 6 10 3.743€ Source: ICEC Visual Arts 43 37 308.027€ FAIRS FEATURING STAND OR DIRECT COMPANIES SHOWCASES Books 23 73 106.380€ ACTIVITITY Music 7 16 10.202€ Performing arts 1 1 - Video games 1 1 1.597€ Music 8 66 5 TOTAL 80 137 429.949€ Performing arts 1 30 12 and music TOTAL 10 97 17
44 Catalan artists on international tours. Number of performances by country. 2013 Source: ICEC
FRANCE 435
GERMANY 307
BELGIUM 123
UNITED KINGDOM 112
REST OF EUROPE 240
LATIN AMERICA 62
ASIA AND OCEANIA 41
NORTH AMERICA 38 ©Jordi Bover
Catalan artists on international tours. Number of performances by genre. 2013 Source: ICEC
17 3 38 CINEMA POPULAR VISUAL CULTURE ARTS 97 511 DANCE MUSIC 139 STREET In 2014, the Los Galindos circus will fill a number of European circus rings with flour as ART part of their Maiurta show
167 CIRCUS
386 THEATRE
1.358 The Creative Catalonia stand was the umbrella stand for Catalan professionals at TOTAL MIDEM 2014
45 Ministry of Culture - Directorate General for Creation and Cultural Companies
European Project Accelerator
Creative Europe Creative Europe 2014-2020 Budget 1,460 million euros Objectives: Promote internationalization • 13% • Strengthen the financial capacity for culture GUARANTEE FUND 56% • Foster innovation (FROM 2016) MEDIA PROGRAMME • Stimulate the creation of new audiences
Creative Catalonia
Activities
• European project advisory team By the ICEC for industry companies and professionals • Conferences and EuropeCalls Biweekly advisory sessions about European Commission funding opportunities 31% CULTURAL PROGRAMME
CULTURAL PROGRAMME MEDIA Support for the Development of Single Projects and Slate European Cooperation Projects Funding Support for the Television Programming of Audiovisual Euro- European Platform pean Works Support for the Transnational Distribution of European Films. European Network The “Cinema Selective” Scheme Literary Translation Projects Support for Film Festivals
46 Catalunya Film Commission
Government of Catalonia aimed at audiovisual professionals and Catalan municipalities to facilitate filming around the region and promote it as an area for filming.
Filming in Catalonia. 2013 Filming in Catalonia. 2013 Distribution by production type Source: ICEC Filming solely in Barcelona 2.414 FOTOGRAPHY 793 Filming in Catalonia not featuring 607 Barcelona ADVERTSING SPOT 708 Filming in both Catalonia and Barcelona 80 SHORT FILM/ACADEMIC EXERCISE Total filming in Catalonia 3.101 398 ENTERTAINMENT/TV SERIES 333 DOCUMENTARY/NEWS 248 VIDEO CLIP 157
CORPORATE/INSTITUTIONAL 140 FEATURE FILM (FICTION AND DOCUMENTARY/TV MOVIE/MINI SERIES) 63 OTHER FILMING 261
Los últimos días, the second most viewed catalan film production last 2013
47 Ministry of Culture - Directorate General for Creation and Cultural Companies
48 Audiences
49 Ministry of Culture - Directorate General for Creation and Cultural Companies
Audiences 0,3 M€ BUDGET
Based on its knowledge of audiences and 2014 Activities their cultural diet, the area is looking to expand cultural audiences and create new Consolidation of policies relating to audience ones. This translates into the design of • Creation of the culture user/card linked to the Library Service integrated audience promotion strategies • Audience education that looks at both supply and demand. Plans • Integration of national facilities into a unified public policy include the creation of a single card to • International Days (Circus, Dance) facilitate user access to cultural heritage and • Activities to boost specific audiences (Escena 25) services throughout the Catalan region.
Cultural consumption in Catalonia (Population over the age of 14) Source: Baròmetre de la Cultura, Fundacc
AUDIOVISUAL 88,9% MUSIC 86,9% CINEMA 35,1% VIDEO GAMES 21,4% BOOKS 59,2% CONCERTS 29,8% EXHIBITIONS 29,2% SHOWS 25,7%
AT LEAST ONCE IN THE PAST THREE MONTHS
AT LEAST ONCE IN THE PAST YEAR
50 Promotional image for Escena 25, an initiative to promote the performing arts and music among young Catalans
ESCENA 25 Creating visual arts communities: Live and virtual audiences Campaign to promote music and the performing arts among young Catalans, the result of a collaboration between the Ministry Conference on audience development for visual arts that took of Culture and Catalan facilities, with the cooperation of the Cata- place on 1 October 2013 in Lleida. lan Broadcasting Corporation. It was attended by 90 people from 19 towns around Catalonia The activity was carried out between 1 and 31 October 2013 and and 10 cases of good practice were presented. involved providing each of the 18 to 25 year old participants with €25 to purchase one or two tickets.
A total of 25,452 young people aged 18-25 years (16,902 women and 8,550 men) registered to participate in the campaign, made possible by 84 facility promoters (104 venues), featuring 268 shows. There were 8,465 tickets booked and the number of Facebook followers increased to 3,403. Similarly, as part of the campaign, 2,400 young people received a TR3SC membership card for €1.
51 Ministry of Culture - Directorate General for Creation and Cultural Companies
Cultural consumption rankings in Catalonia
THEATRE
Productions performed in Barcelona. Audience and Revenue. 2013 Source: ADETCA
AUDIENCE REVENUE
La família irreal 146.041 3.833.512 Toc Toc 68.659 1.445.637 Sonrisas y lágrimas 55.767 2.755.864 The Hole 48.042 1.129.348 Bits 45.556 1.185.958
Productions performed in Barcelona in venues for audiences of less than 200. Audience and Revenue. 2013 Source: ADETCA AUDIENCE REVENUE
Goodbye Barcelona 6.084 81.639 The La família irreal parody, by Dagoll Dagom was the top ranking theatre production Hypnos, la otra realidad - Luis 6.080 68.665 Pardo ©Lorena Cervera Cuando el diablo piensa - Luis 5.863 78.671 Pardo, el psycomago Todo sobre mi pene 5.546 55.258 Godoy 5.429 60.299
Catalan productions performed in Barcelona. Audience and Revenue. 2013* Source: ADETCA AUDIENCE REVENUE
La família irreal 146.041 3.833.512 Toc Toc 68.659 1.445.637 Bits 45.556 1.185.958 El crèdit 44.202 958.266 Barcelona 40.742 861.757 * All productions in Catalan
El Teatre del Raval staged the Goodbye Barcelona production
52 CINEMA
Films shown in Catalonia. Audience and Revenue. 2013 Source: Rentrak
374.729 2.658.334,84€ 346.322 2.579.855,16€ 350.511 2.575.013,67€ 362.044 2.478.267,65€ 376.216 2.431.111,32€ World War Z The Hobbit: The Django Unchained The Croods Despicable Me 2 Release date 02/08/2013 Desolation of Smaug Release date 18/01/2013 Release date 22/03/2013 Release date 05/07/2013 Release date 13/12/2013
Catalan film productions shown in Catalonia. Audience and Revenue. 2013 Source: Rentrak
206.981 1.516.027,74€ 131.276 983.689,85€ 128.069 807.455,52€ 82.670 600.344,95€ 83.213 567.335,39€ Mama Los Últimos Días Zipi y Zape y el club de la canica El Cuerpo [The Body] Séptimo [Seventh] Release date 08/02/2013 [The Last Days] [Zip & Zap and the Marble Gang] Release date 21/12/2013 Release date 08/11/2013 Release date 27/03/2013 Release date 04/10/2013
Films shown in Catalan in Catalonia. Audience and Revenue. 2013 Source: Rentrak
49.658 315.652,51€ 38.089 251.126,71€ 36.831 249.746,40€ 28.781 190.160,81€ 28.441 183.694,56€ Barrufets 2 [Smurfs 2] Frozen Els Croods [The Croods] Doraemon i Nobita Holmes Gru 2 [Despicable Me 2] Release date 02/08/2013 Release date 29/11/2013 Release date 22/03/2013 en el misteriós museu del Release date 05/07/2013 futur [Doraemon the Movie: Nobitaʼs Secret Gadget Museum] Release date 31/10/2013
AUDIENCE REVENUE
53 Ministry of Culture - Directorate General for Creation and Cultural Companies
BOOKS
Best selling books in Catalonia. 2013* Source: GFK
TITLE AUTHOR PUBLISHER Victus [Victus, The Fall of Barcelona, a Novel] Albert Sánchez Piñol La Campana Brúixoles que busquen somriures perduts Albert Espinosa Rosa dels vents Wonder R.J. Palacio La Campana L'estiu que comença Sílvia Soler Planeta Inferno Dan Brown Empúries *All Catalan publishers
Best selling Spanish language books in Catalona. 2013* Source: GFK
TITLE AUTHOR PUBLISHER Cincuenta sombras de Grey (Cincuenta sombras I) [Fifty Shades of Grey – (Fifty Shades I)] E.L. James Grijalbo Inferno Dan Brown Planeta Victus [Victus, The Fall of Barcelona, a Novel] Albert Sánchez Piñol La Campana Cincuenta sombras de Grey (Cincuenta sombras I) [Fifty Shades Darker (Fifty Shades II)] E.L. James Grijalbo Cincuenta sombras liberadas (Cincuenta sombras III) [Fifty Shades Freed (FiftyShades III)] E.L. James Grijalbo *All Catalan publishers
The adventures of Martí Zuviría in the War of Spanish Succession topped the readers The first part of an erotic trilogy that became a runaway success charts in 2013
54 MUSIC
Best selling albums by Catalan artists in Catalonia. 2013 Source: Anuari 2014 de la música i l’espectacle als Països Catalans, by Enderrock
GRUP/ARTIST TITLE UNITS SOLD Various artists El disc de La Marató 2013 (Charity album) 200.000 Sergio Dalma Cadore 33 70.000 Club Súper 3 Connectem CS3 40.000 Various artists Polseres vermelles 40.000 Manel Atletes, baixin de l’escenari 36.000
VIDEO GAMES
Best selling video games in Catalonia. 2013 Source: GFK
POS. TÍTLE BRAND PLATFORM UNITS SOLD REVENUES (€) 1 Grand Theft Auto V R* PS3 77.222 4.692.756 2 FIFA 14 (MOVE) Electronic Arts PS3 38.142 2.276.237 3 Call of Duty: Ghosts Activision PS3 26.820 1.608.986 4 Just Dance 2014 Ubisoft WII 24.130 978.453 5 The Last Of Us Sony PS3 18.034 982.015
Solidarity and music, a winning duo in the ranking of best-selling albums Grand Theft Auto was the best-selling video game of 2013 in Catalonia
55 Ministry of Culture - Directorate General for Creation and Cultural Companies
56 + Info
57 Ministry of Culture - Directorate General for Creation and Cultural Companies
Macroeconomic Data
Cultural and creative activities. Catalonia 2011 Empresas culturales y creativas. Cataluña 2011 Source: IDESCAT Fuente: IDESCAT
NUMBER OF GROSS VALUE 5.114 COMPANIES ADDED* ACTIVITATS DE CREACIÓ, 28.541 Creative, artistic activities 5.114 459 ARTÍSTIQUES I ACTIVITATS and shows DʼESPECTACLES CREATIVES Cultural activities 6.718 1.547 Creative activities 28.541 3.951 CULTURAL AND 40.373 5.957 CREATIVE 6.718 ACTIVITY TOTAL ACTIVITATS CULTURALS Total activities in Catalonia 611.751 192.570 % /Total Catalonia 6,6% 3,1%
*In millions of euros
40.373 TOTAL EMPRESAS Gross value added from cultural and creative companies in Catalonia. 2011 Source: IDESCAT
CREATIVE, ARTISTIC CREATIVE ACTIVITIES ACTIVITIES AND SHOWS 3.951,22M€ GROSS VALUE ADDED
458,19M€ GROSS VALUE ADDED 2.217,17M€ INFORMATION SERVICES AND INFORMATION TECHNOLOGY 305,73M€ PERFORMING ARTS, ARTISTIC AND 7,7% 1.040,22M€ ADVERTISING LITERACY CREATION, AND 66,3% 418,8M€ TECHNICAL ARCHITECTURE MANAGEMENT OF SALES FROM SERVICES SHOWS 126,11M€ SPECIALIST DESIGN ACTIVITIES 152,46M€ LIBRARIES AND ARCHIVES 76,49M€ VIDEO GAME AND COMPUTER
25,9% PROGRAMME PUBLISHING 72,43M€ PHOTOGRAPHY CULTURAL ACTIVITIES
1.546,61M€ GROSS VALUE ADDED
704,76M€ BOOK, NEWSPAPER AND MAGAZINE PUBLISHING 5.957M€ 428,97M€ FILM, VIDEO AND TV PROGRAMMES AND SOUND RECORDING AND TOTAL MUSIC PUBLISHING GROSS VALUE ADDED 283M€ RADIO AND TELEVISION 129,88M€ RETAIL SALE OF BOOKS, NEWSPAPERS AND STATIONERY ITEMS
58 Trade balance. Catalonia and Spain. Cultural and creative industries 2009-2013 Source: ICEX (in millions of euros) 2013 CATALONIA 2009 2010 2011 2012 2013 % CAT/ ESP Exports 483,4 490,8 493,1 463,6 470,4 46,54% Imports 369,2 378,8 322,7 283,7 312,7 29,73% Balance 114,2 112,1 170,4 179,9 157,6
300
200
100 179,9 170,4 157,6 112,1 114,2 0
-100 -147,6 -179,7 -41,2 -256,3
-200 -303,1
-300
-400 2009 2010 2011 2012 2013
CATALONIA SPAIN
Population employed within the cultural and creative EMPLOYMENT IN THE CULTURAL AND CREATIVE SECTORS IN CATALONIA sector in Catalonia. 2012 – 1st quarter of 2014 % OF TOTAL EMPLOYMENT IN CATALONIA Source: Quarterly data from the Labour Force Survey. Ministry of Culture and Idescat
180.000 6,5%
160.000 6,0%
140.000 5,5%
120.000 5,0%
100.000 4,5% 2nd Q. 2012 3rd Q. 2012 1st Q. 2013 2nd Q. 2013 3rd Q. 2013 4th Q. 2013 1st Q. 2014 1st Q. 2012 4th Q. 2012 80.000 4,0%
59 Ministry of Culture - Directorate General for Creation and Cultural Companies
Piracy
Internet access to cultural products. Distribution by sector Spain. 2013 Source: Observatorio de Piratería y Hábitos de Consumos i Contenidos Digitales 2013. La Coalición
51% of Internet users admit to accessing products illegally
20% 43% 10% 15% PIRATED MUSIC PIRATED MOVIES PIRATED VIDEO GAMES PIRATED BOOKS
Pirated content data. Spain. 2013 Source: Observatorio de Piratería y Hábitos de Consumos i Contenidos Digitales 2013. La Coalición
PHYSICAL ONLINE TOTAL Millions of pirated content 9 3.192 3.201 Value of pirated content in 143 16.136 16.279 millions of euros
Industry value including estimated loss of revenue. Spain 2013 Source: Observatorio de Piratería y Hábitos de Consumos i Contenidos Digitales 2013. La Coalición
PHYSICAL ONLINE TOTAL Legal industry value 2.898 198 3.096 Loss of revenue 638 688 1.326 PHYSI- DIGITAL PHY- DIGITAL PHYSICS DIGITAL PHY- DIGITAL TOTAL 3.536 886 4.422 CAL MUSIC SICAL FILM VIDEO VIDEO SICAL BOOKS (industry + loss of revenue) MUSIC MOVIES GAMES GAMES BOOKS
LEGAL INDUSTRY VALUE LOST OF REVENUE
60 European Fiscal Information
Comparison of Cultural VAT in other European countries, by product. 2013 Fuente: Ministry of Culture based on the Tax Office and the European Commission: VAT Rates Applied in the Member States of the European Union
Denmark 25% Denmark 25% Denmark 25% Denmark 25% Denmark 25% Italy 21% Sweden 25% Sweden 25% Sweden 25% Finland 24% Finland 24% Finland 24% Ireland 23% Ireland 23% Portugal 23% Portugal 23% Spain 21% Spain 21% Spain 21% Spain 21%(*) Netherlands 21% Netherlands 21% Belgium 21% Belgium 21% Belgium 21% Italy 21% Italy 21% Italy 21% Austria 20% Austria 20% Austria 20% UK 20% UK 20% UK 20% UK 20% France 19,6% France 19,6% France 19,6% Germany 19% Germany 19% Luxembourg 15% Luxembourg 15% Ireland 13,5% Portugal 13% Finland 10% Finland 10% Austria 10% Austria 10% Italy 10% Ireland 9% Germany 7% Germany 7% Germany 7% Netherlands 6% Netherlands 6% Netherlands 6% Belgium 6% Belgium 6% Sweden 6% Sweden 6% Portugal 6% Portugal 6% France 5,5% France 5,5% Spain 4% Luxembourg 3% Luxembourg 3% Luxembourg 3% Ireland 0% UK 0% Admissions to cul- Works of art, Books CD / CD-ROM / tural services, shows E-books Hifi-Video collector’s items (cinema, theatre) and antiques
* In early 2014, a reduction in VAT to 10% on the purchase of works of art from artists was announced
61 Ministry of Culture - Directorate General for Creation and Cultural Companies
62 Offices and addresses
Directorate General for Creation and Cultural Companies (DGCEC)
Passatge de la Banca, 1-3 Plaça Salvador Seguí, 1-9 08002 Barcelona 08001 Barcelona T.: 93 316 27 00 T.: 93 5671 070 [email protected] [email protected] www.gencat.cat/cultura http://cultura.gencat.cat/promociocultural
Arts Santa Institució de les Lletres Mònica Catalanes
La Rambla, 7 Carrer de Mallorca, 272, 1a planta 08002 Barcelona 08037 Barcelona T.: 93 567 11 10 T.: 93 316 27 45 [email protected] [email protected] www.artssantamonica.cat www.lletrescatalanes.cat
Catalan Institute for the Cultural Companies (ICEC) ICEC offices Passatge de la Banca, 1-3 Business Development abroad 08002 Barcelona Service (SDE) T.: 93 316 27 00 T.: 93 556 51 99 Berlin Office [email protected] [email protected] Charlottenstr. 18 www.gencat.cat/cultura/icec www.sde.cultura.gencat.cat D-10117 Berlin T.: +49 30 551 95 40 [email protected]
Filmoteca de Catalunya Brussels Office 227, Rue de la Loi / Wetstraat Film Screening Venues. Film Library Preservation and Restoration Centre B-1040 Bruxelles/ Brussel Plaça Salvador Seguí, 1-9 Ds. Parc Audiovisual, Edifici I, BA L1 T.: +32 2 230 72 21 08001 Barcelona Carretera BV-1274, Km. 1 [email protected] T.: 93 5671 070 08225 Terrassa [email protected] [email protected] London Office www.filmoteca.cat 107-111, Fleet Street UK-London EC4A 2AB T.: +44 207 936 95 08 [email protected] Creative Europe Desk Catalunya Film MEDIA Catalunya Commission Paris Office 50, rue Saint Ferdinand T.: 93 552 49 49 / 93 552 49 48 T.: 93 552 91 63 / 695 35 79 61 F-75017 Paris [email protected] [email protected] T.: +33 1 43 25 04 35 www.europacreativamedia.cat www.bcncatfilmcommission.com [email protected]
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