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DISNEY ™ TOYS CLICKABLES™ COLLECTIONS

Fact Sheet

What the Toy Experts are Saying About Clickables™

“Clickables™ technology is truly different than anything the toy industry has seen before. Effectively marrying online and offline play, Clickables allows girls to have a broader experience with the property, leveraging breakthrough technology to deliver a rich, immersive play experience." ~ Chris Byrne, “The Toy Guy®”

“Clickables™ Fairy Collections are going to be some of the key toys that define this generation of girls. Years from now, when girls are grown, they will look back and say, ‘do you remember when we “clicked” with our Clickables’?” ~ Reyne Rice, toy trends specialist, Toy Industry Association (TIA)

“Clickables™ Fairy Collections are sure to be on every little girl’s wish list this holiday season. Moms will love these magical toys because they are so affordable and it's as simple as a "click" to play." ~ Elizabeth Werner, chief toy officer, iVillage.com

Clickables™ Fairy Collections Overview Clickables ™ Fairy Collections are magical toy jewelry collections from Techno Source and that connect seamlessly with the new virtual world PixieHollow.com through patent-pending Clickables™ technology.

By simply touching together the toys’ Y-shaped Clickables sensors, a girl can connect her offline play with real-world friends and the Pixie Hollow virtual world in amazing new ways for continuous play.

Clickables Fairy Collections work together in many different ways to unlock special content for girls in the Pixie Hollow virtual world. They allow girls to make online Fairy friendships and add special virtual clothing, accessories and décor to their Fairies’ online world by simply “clicking” with their real-world friends offline. Girls can also play games offline to earn Tink Points, which can be redeemed for butterfly friends that fly with their Disney Fairy in the online Clickables™ Fairy Collections world.

-more- Clickables™ Fairy Collections – Fact Sheet, page 2

Girls are encouraged to share the Clickables magic with their friends. They can wear and share charms - - if one girl really wants a certain accessory for her Disney Fairy online and doesn’t have the charm that unlocks it, but her friend does, her friend can simply touch her charm to the girl’s Clickables Jewelry Box or Clickables Fairy Friendship Bracelet so that both girls’ Fairies can have the accessory in Pixie Hollow. They can share a charm’s content with friends an unlimited number of times! Similarly, if a girl wants a butterfly friend to fly with her Disney Fairy and she doesn’t have a Clickables Fairy Game to earn Tink Points, but her friend does, her friend can give her the Tink Points she earned on her game by simply touching the Clickables sensor to the other girl’s Clickables Jewelry Box or Clickables Fairy Friendship Bracelet. Girls won’t mind sharing because they can earn an unlimited number of Tink Points on their LCD game! They can even earn special Clickables Badges for their Disney Fairies online by collecting Clickables Fairy Charms and making lots of Fairy friendships with their Clickables Fairy Friendship Bracelets.

Connecting Clickables to the Disney Fairies Pixie Hollow Virtual World Clickables Fairy Collections connect seamlessly to the Pixie Hollow virtual world with the help of an intuitive, user-friendly Clickables application. Girls download the application one time from PixieHollow.com and it works with all of their Clickables toys. It will automatically recognize whichever Clickables product is connected to the computer and offer the girl a series of options depending on what has been stored on her toy– a Fairy friendship, a charm or even Tink Points.

System Requirements

• Windows Vista/XP/2000 operating system • 800 MHz processor (1.4 GHz recommended) • 256 MB RAM (512 MB recommended) • 100 MB free hard disk space • USB port • Keyboard and mouse • A 350K broadband Internet connection with browser

Product Descriptions

Clickables™ Fairy Charms Starter Set includes a magical jewelry box, a charm necklace and three special charms powered by Clickables technology. When a girl touches a charm to the Clickables center of her jewelry box, pixie dust sparkles and music plays as the jewelry box comes alive. Each charm unlocks a unique Fairy gift in the Disney Fairies Pixie Hollow virtual world (PixieHollow.com), including special clothing, accessories and décor. Then they simply connect the Clickables Jewelry box to the computer using the enclosed USB cord to transfer stored charms or Tink Points to their online Fairy world. Clickables jewelry can also be stored in this working box where it will Clickables™ Fairy Charms Starter Set be protected by the magic of Disney Fairies. Ages 7+; Suggested retail price: $29.99; Available October 1, 2008.

Clickables™ Fairy Friendship Bracelet brings girls and Disney Fairies together with the mere touch of a bracelet. A girl can select her Fairy , a special message and a gift, and then save it onto her Clickables Fairy Friendship Bracelet to share offline with friends. When a girl touches her bracelet to her friend’s, her band will glow to confirm that a Fairy Friendship has been made – no cords, no computer, just a touch of pixie dust! Just like the girls, their online Fairies can be friends too. The next time they connect their bracelets to the computer using the enclosed USB cord, they will be able to confirm their friendship and easily find each other in the Disney Fairies

Clickables™ Fairy Friendship Bracelet Clickables™ Fairy Collections – Fact Sheet, page 3

Pixie Hollow virtual world (PixieHollow.com). Girls can also unlock Clickables Fairy Charms by touching a charm to the Clickables Fairy Friendship Bracelet or share Tink Points by touching the Clickables Fairy Game to the Clickables Fairy Friendship Bracelet. Ages 7+; Suggested retail price: $19.99; Available October 1, 2008.

Clickables™ Fairy Game is a handheld electronic LCD game with five action-packed games. Girls can play as their favorite Disney Fairies characters , Fawn, Iridessa, Silvermist or Rosetta any time, anywhere. Points earned during the offline games are turned into special Tink Points online. Girls can redeem Tink Points for special butterfly friends that fly with their Fairy online in Pixie Hollow. Girls can also print out and display their individual Disney Fairy in the portrait cover of the LCD as often as they change her appearance Clickables™ Fairy Game using the “Print Fairy Picture” feature. Ages 7+; Suggested retail price: $19.99; Available October 1, 2008.

Clickables™ Fairy Charm Bracelet features a customizable charm bracelet and three themed charms for girls to create their own Fairy style. Powered by Clickables technology, each charm unlocks a new, special item in the Disney Fairies Pixie Hollow virtual world (PixieHollow.com). Girls can share these items with each other by

simply touching a charm to a friend’s Click ables Fairy Jewelry Box or Clickables Fairy Friendship Bracelet. Then both girls can have the charm’s gift in Pixie Hollow and receive special online rewards by collecting them all. Ages 7+; Suggested retail price: $9.99; Available October 1, 2008.

Clickables™ Fairy Charm Bracelet

Clickables™ Fairy Charms are also sold separately in accessory packs. Each pack contains three charms themed around a Disney Fairy character. To unlock special clothing, accessories or décor online in Disney Fairies Pixie Hollow virtual world (PixieHollow.com), girls touch the charm to the Clickables Fairy Jewelry Box or Clickables Fairy Friendship Bracelet. When a girl purchases or collects from friends all 31 Clickables Fairy Charms, her Fairy will receive a special reward online. Ages 7+; Suggested retail price: $5.99; Available October 1, 2008.

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Media Contacts: Clickables™ Fairy Charms

Linda Krebs Nidia Tatalovich Katie Gerber for Techno Source Disney Consumer Products Disney Online G.S. Schwartz & Co. (818) 544-0399 (818) 623-3886 (212) 725-4500 [email protected] [email protected] (646) 824-5186 (cell) [email protected]