Agricultural Machinery Engineering Can Learn from the Automotive Sector ‹‹
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December 2012 powertrain & drive THE AVL MAGAZINE FOR POWERTRAIN DEVELOPMENT, TESTING AND SIMUlatION ›› AgriculturAl MAchinery .08 High Performance Technology engineering Can leArn FroM Demonstrator: AVL Coup-e 800 .18 High-tech Exhaust Emission and the AutoMotive Sector. ‹‹ Particulate Measurement Systems MARTIN RICHENHAGEN, CHAIRMAN, PRESIDENT AND CEO OF AGCO .22 Electrification in Motor Racing AVL POWERTRAIN WORLD APP AVL’s new Powertrain World app for the first time DOWNLOAD NOW ! provides engineers across the auto industry with insight and information into the latest innovation, wherever they are. Powertrain World is a content-based app for smart- phones and tablet devices like the iPad that delivers exactly what it promises – comprehensive information on The unique new app everything to do with the very latest on powertrains. The for auto engineers to content is a combination of different types of articles, keep in touch with images and videos, as well as information on events and industry innovation. products, intelligently categorized and tagged so that the app is easily navigable. editorial .04 Cover Story > Interview with Martin Richenhagen, Chairman, President and CEO Prof. Helmut List of AGCO Chairman and .08 PoWERTRAin engineering CEO AVL The all-electric high performance demonstrator vehicle Coup-e 800 .12 PortrAit Uwe Dieter Grebe, Executive Vice President of Global Business Achieving the future CO2 fleet Development, Sales & International Operations in Powertrain Engineering limits presents a huge challenge for the global automotive indust- .18 inStruMentAtion And teSt SySteMS ry. It is imperative to develop drive High-tech exhaust emission and particulate measurement systems solutions that lower consumpti- for R&D as well as for certification tasks on while remaining affordable and attractive to our customers. .22 RAcing Peter Schöggl, Head of Business Field Racing, on the growing significance Conventional drive systems still of electrification in motor racing have tremendous potential for improvement in this respect. Effici- ency-optimized combustion engines combined with modern transmission SectionS: systems are capable of reducing car- 16 _ Around the World: The AVL California Technical Center bon emissions by up to 20 percent. 17 _ Events: 25th Anniversary Conference “Engine & Environment” 2013; Hybrid technology will also contri- 7th AVL International Commercial Powertrain Conference 2013 bute significantly to meeting the tar- 26 _ Innovations: Waste heat recovery improving commercial vehicle fuel efficiency; gets, but only if the technology of A new method for faster and more efficient calibration of all-electric vehicles all components – from the electric 30 _ Products: AVL BOOST 3D Modeler; AMA i60 Exhaust measurement system; motor to the converter and the bat- AVL CAMEO – a key for efficient powertrain calibration tery – are developed further. 33 _ AVL Integrated & Open Development Platform AVL is ideally positioned: with our comprehensive component and sys- tem expertise, our simulation tools and our state-of-the-art instru- mentation and test systems, we are 08 already able to develop hybrid mo- dule solutions in the concept phase, which helps to effectively counter- act higher costs. Together with our customers we will continue to succeed in developing affordable drive systems, which are both environmentally friendly and 04 attractive to our customers. Helmut List Editor and media owner: AVL (TM, RM) List GmbH, Hans-List-Platz 1, A-8020 Graz, Tel.: +43 316 787-0 Publisher and producer: Scoop and Spoon, Breite Gasse 4, A-1070 Wien, Tel.: +43 1 523 4088 150, www.scoopandspoon.com 3 FocuS cover story 4 FocuS Interview with Mr. Martin Richenhagen, Chairman, President and CEO of AGCO ›› AgriculturAl MAchinery engineering Can leArn FroM the AutoMotive Sector ‹‹ AGCO, based in Duluth (Georgia), USA, is the world’s third-largest manufacturer of agricultural equipment. Being a leading global company, AGCO offers a broad variety of products, which are distributed through more than 3,100 dealers in more than 140 countries. Focus spoke to Martin Richenhagen, President and CEO of AGCO, about developments in drive engineering, the role of alternative fuels and new challenges in the growth markets. ‹F›: Mr. Richenhagen, ‹Richenhagen›: AGCO assumes solutions available in the automo- AGCO is a globally active man- very stable markets with global tive sector. ufacturer of agricultural equip- growth. China, Eastern and Cen- ment with sales of around 10 bil- tral Europe and Africa have a lot ‹F›: Do you already have special lion dollars. Please tell us what of catching up to do. AGCO is re- low-emission engines or filter sys- kind of equipment your business sponding to this fact by investing in tems for diesel engines? activities focus upon most. three factories in China, and is the first manufacturer in our industry to ‹Richenhagen›: Yes, we do. Where ‹Richenhagen›: In 2012 sales will have a manufacturing site in Africa. this is concerned, AGCO Power, even be reaching 10.5 billion dollars, our diesel engine line, is complete- making it yet another record year. ‹F›: Does the reduction of con- ly state of the art. AGCO’s main focus is on wheeled sumption, and thus carbon emis- tractors, and we’re additionally ex- sions, play a similarly big role in ‹F›: AGCO Corporation joined panding our range of harvesting the agricultural industry as it does the Diesel Technology Forum in equipment rapidly. with passenger cars and trucks? March 2012. What role do you think bio fuels will have as a fu- ‹F›: What is your view of long- ‹Richenhagen›: Of course it does, el for agricultural machinery in term trends in the tractor mar- however with a slight delay, which the future? kets in Western nations and the has the positive effect of giving ag- BRIC states? Do you think there ricultural equipment technology a ‹Richenhagen›: We regard this as O will be a market shift in one way chance to learn from the technical a very interesting prospect, and C G or another, and how will AGCO farmers, being the producers of re- respond to it? Photos: A 5 FocuS cover story newable energies, are very keen on solutions like this. ‹F›: Powertrain electrification is becoming increasingly important with passenger cars, and also with several heavy-duty type vehicles. Do you think that tractors will someday also have hybrid drives? ‹Richenhagen›: FENDT already developed a prototype together with a renowned university some years ago. I find that particular technolo- gy rather unlikely to be put on the market, though. ‹F›: What would you say are the key innovative forces in the area of tractors after the implementa- tion of low-emission engines? MArtin richenhAgen chAirMAn, PreSident And chieF executive oFFicer ‹Richenhagen›: Where this is con- cerned, the big issue will be how the tractor can be controlled by the re- spective accessory equipment. Martin Richenhagen (*1952) was appointed President and Chief Executive Officer of AGCO Corporation in March 2004. Since August 15, 2006, ‹F›: What role do research & de- Mr. Richenhagen has been Chairman of the Board of AGCO Corporation. He velopment have in your corporate continues to sit on the Board as well as the Committees on Strategic Plan- group? Are these activities central- ning and Succession Planning. Mr. Richenhagen is also member of the ized, or is R&D done in more than Supervisory Board of Phelps Dodge Corporation, where he also sits on the one location? Audit, Finance and Corporate Governance Committees. Previous to that, Mr. Richenhagen was Executive Vice President of Forbo International SA, a ‹Richenhagen›: Research & develop- Swiss group specialized in the production of flooring systems. And before ment is an extremely important area that he served as CEO of Germany-based agricultural equipment manufac- to me personally and, of course, to turer CLAAS KgaA mbH, where he was responsible for the entire operations, AGCO. We spend roughly 350 mil- Export, Marketing, Sales and Human Resources Management. In the years lion dollars on R&D a year. In key before 1995, Mr. Richenhagen was Senior Executive Vice President of areas, for example where the Platform Schindler Holding GmbH in Germany, where he was responsible for the Solutions are concerned, we take a areas Sales, Customers Support and Logistics. In 2009, Mr. Richenhagen centralized approach. became Chairman of the AEM (the Association of Equipment Manufacturers), which has more than 800 members around the world and represents the in- ‹F›: How significant are advanced terests of the industry. Mr. Richenhagen is a Life Honorary Director of AEM. measuring and testing systems for In 2011, he was appointed Chairman of the Board of Directors of the Ger- your R&D activities? man American Chamber of Commerce of the Southern US, Inc. Richenha- gen is married and has three children. He graduated from the University of ‹Richenhagen›: In compliance with Bonn and is fluent in several languages thanks to his long-standing interna- the importance we attach to mod- tional career. In December 2008, Mr. Richenhagen was appointed Honorary ern measuring and testing equip- Professor to the Faculty of Agricultural Machinery at the TU Dresden. 6 FocuS ment, we invested accordingly in tinguished, but we attach great im- active agricultural equipment man- new technology again this year. portance to using the same compo- ufacturer? nents. ‹F›: In what areas – engine, pow- ‹Richenhagen›: The challenge we face ertrain, etc. – do you globally work ‹F›: Do you also engage in business is to help farmers make advances in together with AVL? activities in growth markets like productivity by offering them intel- India, China or Brazil? How do ligent technology, as they try to meet ‹Richenhagen›: We collaborate with the demands there differ? Do these sharply rising demand for food and AVL in all of the relevant fields such customers require simpler and thus renewable energies. as engine and powertrain. more cost-efficient technology? ‹F›: All over the world, there is a ‹F›: AVL is heavily involved in trans- ‹Richenhagen›: In the BRIC regions, lack of good engineers while the mission development.