Children's Analysis
Total Page：16
File Type：pdf, Size：1020Kb
Children’s analysis PSB Annual Report December 2014 Ofcom’s duties • Ofcom is required to consider whether the PSB services, taken together, include what appears to Ofcom to be “a suitable quantity and range of high quality and original programmes for children and young people.” (s264(6)(h)). • The Communications Act provides that Ofcom is no longer responsible for ensuring that an individual commercial PSB fulfils a set number of hours of children’s programming. • It is for PSBs themselves to decide what to deliver in terms of children’s programming, as well as other programme types such as arts programmes: the so-called ‘Tier 3 genres’. 1 Notes on the data PSB channels – ITV includes GMTV unless otherwise stated. Data for S4C is shown in a separate section, apart from S4C’s children’s output which is included within the children’s section of the report. – GMTV became Daybreak during 2010; the data relating to both services are labelled as ‘ITV Breakfast’ throughout this pack. Spend data – Programme spend represents the total cost of production or acquisition, including rights costs but excluding third party investment. In the case of commissions, it represents the price paid to the independent producer (and therefore includes a mark-up on production costs). – Trend data showing programme costs over a number of years is given in 2013 prices (i.e. taking account of inflation, using the Consumer Price Index). Definition of ‘slot time’ vs. ‘running time’ – Output hours are either based on slot time or running time. Slot time includes advertisements, sponsorship breaks and promos whereas running time excludes these minutes from programme output hours analysis. It is stated beneath each chart in this annex whether slot time or running time is used in the analysis. 2 Average hours of weekly viewing, by age Average weekly viewing (hrs, mins) 20 19 18.3 18 Children 17.6 17.5 16.5 17.2 17 16.9 16.9 16.8 16.7 16.6 16.4 16.2 16 16.0 16.4 Children 4-9 15.7 15.5 15.6 15 14.9 14 Children 10-15 13 12 11 2008 2009 2010 2011 2012 2013 Source: BARB, 2008-2013. 3 Children’s total weekly viewing, by channel type – Children 4-15: 2008-2013 16.2 16.0 17.6 17.2 16.6 15.7 Average hours/week 100% Commercial multichannel (e.g. Sky One, Disney) 80% 41% 42% 40% 41% 42% 43% Commercial PSBs' portfolio channels 60% 12% 10% 12% 13% 13% 15% BBC portfolio channels 10% 10% 12% 13% 40% 13% 13% 22% Commercial PSB channels 21% 20% 19% Channel share (%) share Channel 18% 20% 18% 17% BBC One & BBC Two 15% 15% 14% 14% 12% 0% 2008 2009 2010 2011 2012 2013 Source: BARB, Children 4-15, Network. 4 Children’s total weekly viewing in ‘adult’ and children’s airtime, children 4-15: 2008-2013 16.2 16.0 17.6 17.2 16.6 15.7 Average hours/week 100% Adult airtime: all other channels 32% 34% 34% 34% 35% 35% 80% Adult airtime: main PSB channels 60% 36% 34% 34% 32% 31% 30% All other children's channels 40% Channel share (%) share Channel CBBC/ CBeebies 21% 22% 24% 20% 21% 22% 20% 8% 8% 10% 10% 10% 10% Kids airtime: main PSB channels 0% 4% 3% 3% 2% 2% 1% 2008 2009 2010 2011 2012 2013 Source: BARB, Children 4-15, Network. Children’s airtime slots taken to calculate ‘Children’s airtime – Main five PSB channels’ vary from year to year and may vary throughout a specific year, therefore approximations have been taken. 5 Channel Owner Source: BARB Source: Dedicated children’s channels, by 2013 by platform: channels, children’s Dedicated Free Pay PSB main channels ITV plc, SMG plc, UTV plc, Channel TV plc ITV 2013/Ofcom broadcaster returns. Reflects returns. broadcaster 2013/Ofcom Channel 4 Corporation Channel 4 ITV Breakfast Broadcasting Ltd GMTV Welsh Fourth Channel Authority S4C children’s children’s channels PSB British Broadcasting Corporation CBBC British Broadcasting Corporation Cbeebies ITV plc CITV Baby Network Ltd Baby TV BFTV Limited Baby First TV Turner Broadcasting Boomerang Turner Broadcasting Boomerang+1 Turner Broadcasting Cartoon Network Turner Broadcasting Cartoon Network Too channels that were that were transmitting/part channels Turner Broadcasting Cartoonito The Walt Disney Company Disney Channel The Walt Disney Company Disney Channel +1 Commercial children’s channels children’s Commercial The Walt Disney Company Disney Cinemagic The Walt Disney Company Disney Cinemagic +1 The Walt Disney Company Disney Junior The Walt Disney Company Disney Junior Plus The Walt Disney Company Disney XD The Walt Disney Company Disney XD +1 Viacom Nick Jr Viacom Nick Jr+1 Viacom Nick Jr 2 - transmitting during 2013. during transmitting Viacom Nickelodeon Viacom Nickelodeon+1 Viacom Nicktoons CSC Media Group Ltd Kix! CSC Media Group Ltd Kix+ CSC Media Group Ltd Kix+1 CSC Media Group Ltd POP CSC Media Group Ltd Pop Girl CSC Media Group Ltd Pop Girl +1 CSC Media Group Ltd Tiny Pop 6 CSC Media Group Ltd Tiny Pop+1 CSC Media Group Ltd True Entertainment Share of viewing to the children’s genre, by channel group: 2008 vs. 2013 4.3 4.3 6.3 6.2 2.5 2.3 Hours per child/week 100% Other multichannels 80% 54% 53% 55% 56% 56% 60% 60% Commercial PSBs' portfolio channels 5% 40% 6% 8% 6% 8% 7% BBC portfolio channels 27% 27% 27% 20% 34% 33% 32% 12% 11% 15% Main Five PSB channels 0% 4% 4% 2% 2008 2013 2008 2013 2008 2013 Children Children 4-9 Children 10-15 Source: BARB. Children 4-15, 2008-2009: Network Plus/2010+: Network. Network programming based on 4+ area filter. Based on total minutes of viewing to the genre. 7 PSB spend, children’s genre, all hours: 1998-2013 Launch of CBBC and CBeebies BBC ITV/ITV Breakfast, C4, C5 £200m £192m £193m £179m £180m £166m £161m £158m £156m £160m £152m £70m £75m £71m £137m £140m £53m £124m £121m £123m £120m £86m £113m £85m £84m £14m £108m £83m £48m £23m £19m £6m £4m £98m £100m £95m £4m £5m £80m £60m £117m £124m £108m £113m £110m £101m £102m £106m £105m £89m £91m £94m £40m £70m £75m £73m £72m £20m £0m 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Source: Ofcom/broadcasters. Note: figures are expressed in 2013 prices. ITV includes ITV Breakfast. BBC channels do not include BBC HD. CITV is excluded. 8 PSB spend, children’s genre, first-run hours: 1998-2013 Launch of CBBC and CBeebies BBC ITV/ITV Breakfast, C4, C5 £180m £163m £156m £160m £151m £138m £140m £133m £134m £131m £126m £63m £48m £58m £120m £39m £111m £104m £99m £102m £95m £100m £71m £9m £93m £73m £73m £33m £13m £68m £14m £3m £2m £85m £87m £3m £3m £80m £60m £109m £100m £99m £94m £95m £92m £91m £85m £89m £84m £40m £78m £82m £58m £62m £60m £59m £20m £0m 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Source: Ofcom/broadcasters. Note: figures are expressed in 2013 prices. ITV includes ITV Breakfast. BBC channels do not include BBC HD. CITV is excluded. 9 PSB output, children’s genre, all hours: 1998-2013 Launch of CBBC Hours and CBeebies 14,000 13,071 13,005 12,771 12,666 12,627 12,651 12,665 12,748 12,336 12,471 12,547 12,000 CBeebies 4,243 4,354 10,532 4,325 4,340 4,309 4,171 4,055 4,127 4,223 CBBC 4,197 4,120 10,000 9,452 8,864 BBC 4,229 Choice 8,000 4,758 C5 3,740 3,667 4,420 3,526 4,151 3,693 4,017 4,235 4,050 4,083 6,000 3,760 4,225 5,226 C4 4,495 702 1,308 1,424 1,340 4,127 4,000 987 969 917 1,113 1,396 ITV/ITV 1,342 1,182 1,139 1,258 1,534 1,425 1,496 623 529 538 419 Breakfast 971 818 720 352 350 338 334 331 307 327 311 999 1,016 1,056 510 1,021 1,025 837 717 466 419 398 290 328 2,000 1,005 1,055 BBC2 1,038 1,237 1,301 1,432 1,251 1,725 1,740 1,840 1,848 1,560 791 830 884 1,454 1,696 1,751 283 BBC1 741 852 902 895 847 809 737 797 516 546 491 497 469 488 459 0 316125 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Source: Ofcom/broadcasters. Note: CITV and S4C are excluded. Based on slot time 10 Children’s output on PSB channels, all hours: 1998-2013 Hours First-run original programmes First-run acquisitions Repeats 14,000 13,071 13,005 12,771 12,666 12,627 12,651 12,665 12,748 12,336 12,471 12,547 12,000 10,532 10,000 9,452 8,864 6,753 7,634 8,000 10,448 10,562 10,315 11,214 11,377 11,372 5,551 11,237 11,377 11,739 4,951 6,000 5,226 9,489 4,495 4,000 2,125 3,686 1,734 3,384 2,627 2,680 1,671 1,458 670 2,000 544 437 2,332 357 315 304 2,053 1,887 450 392 316 377 1,303 1,430 1,286 1,221 1,560 1,584 1,056 919 970 843 778 693 666 - 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Source : Ofcom/broadcasters.