Consumer Insights for Supermarkets in London

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insights | Discover your customers through DATA. Canary Wharf Tottenham Court Road Consumer Insights for Supermarkets in London

Super Markets Analysed Country City 52% UK London Average footfall across whereas at Tottenham Court 51% Sainsbury’s Road out of 100 customers, Tesco selected locations 51 preferred Tesco. Locations At Canary Wharf, out of 100 Waitrose was equally preferred customers, 52 preferred Sainsburys. at both the locations Canary Wharf & Tottenham Court Road 28% 28% Waitrose 20% 21% Waitrose Sainsbury’s Average Footfall Tesco Larger footfall was observed @ Sainsburys and Tesco compared to Waitrose Peak Visiting Days 36% 36% 28% Across Super Sainsbury’s Tesco Waitrose Markets Wednesday is the busiest day Age group Segmentation S M T W T F S Waitrose is preferred among 16 to 24 year across both the locations while Sainsbury’s is the preferred destination at Canary Wharf.

Age group Segmentation Consumers below 25 years and above 50 years preferred Waitrose, while, 25 to 36 years preferred Sainsbury’s. Tesco is favorite in the age group of 37 to 50 years Waitrose Sainsbury’s Tesco Waitrose Waitrose Tesco Sainsbury’s Sainsbury’s Waitrose Sainsbury’s Tesco Waitrose 16 - 24 Years 25 - 36 Years 37 - 50 Years 51 Years & Above 16 - 24 Years 25 - 36 Years 37 - 50 Years 51 Years & Above 16 - 24 Years 37 - 50 Years 25 - 36 Years 51 Years & Above

consumers prefer Male Waitrose Wednesday is the peak while, Sainsbury’s is preferred by visiting day for both Average footfall of Female consumers. Male and Female consumers. Males and Females Waitrose Sainsbury’s Male Tesco Tesco Female Wednesday Sainsbury’s Waitrose Wednesday Thursday Tuesday Tuesday Thursday

Females Preference Sainsbury’s Waitrose Tesco Tesco Sainsbury’s Waitrose

Wednesday Thursday Friday Tuesday Wednesday Thursday 8.00% Peak Duration Tesco 7.00% The busiest time Waitrose 6.00% of the day is from Sainsbury’s 5.00% 1300 hrs to 1900 hrs.

4.00%

Males Preference Tesco Waitrose Sainsbury’s Waitrose Sainsbury’s Tesco

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 Wednesday Thursday Tuesday Wednesday Thursday Tuesday

Music, Games, Social, Location Heat Map News & Entertainment. Sainsbury’s and More than 50% of the consumers preferred Tesco consumers Apple handsets are spread over London, Sainsbury’s Waitrose’s Handset & Top consumers are Tesco Application Category generally from Waitrose North and East The most used App categories of London at the supermarkets

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