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Private Label Focus BRINGING PRIVATE LABEL PLAYERS TOGETHER www.wabel.com Develop Your Exports on the €120 Bn Private Label Market in Europe www.wabel.com 37% 47% 35% 49% 36% 50% 41% 47% 43% 54% 18% 22% 52% 57% 14% 22% 16% 18% www.wabel.com RETAILERS IN FRANCE Sales in 2013 Number of stores Retailers in M€ % in France % ELeclerc 30 230 22% 642 5% Intermarche 28 917 15% 1 813 15% Carrefour Hyper 23 092 12% 221 2% Super U 17 472 9% 773 6% Auchan 16 802 9% 139 1% Carrefour Market 15 213 8% 920 8% Lidl 8 530 4% 1 570 13% Cora 6 020 3% 58 0% Geant Casino 5 964 3% 126 1% Carrefour Proxi (City, Contact, Express + 4 906 3% 3 529 29% Promocash) Hyper U 4 416 2% 71 1% Monoprix 4 262 2% 584 5% Supermarches Casino 4 223 2% 444 4% Source: LSA Commerce et Simply Market 4 136 2% 410 3% Consommation Aldi France 3 855 2% 965 8% www.wabel.com Frequency of purchase total France Of consumer baskets in France contain PL www.wabel.com CASINO Private Label Grocery and Chilled products CASINO Global information 1898, Turnover (2013): €48,645 Billion // Profit : €618 Billion • International group: 9450 stores in France & over 2550 stores abroad. Private Label focus • The development and the sales of its private labels is run by “CASINO” • Casino owns 3 private labels: Monoprix, Leader Price & Casino (France’s leading private label brand based on the percentage of its products in the sales mix.) Stores: With 6500 convenience stores, Casino leads this segment in France • Spar and vival (urban and rural superettes • Monoprix and Franprix (centre-city stores) • Leader Price (discount outlets) • Naturalia (organic food) Casino Grocery Section : PRODUCTS & PRICE POSITIONNING APPETIZERS : PRODUCTS Discount Top Budget : 0.75€ * Core, Casino: 1.46€ * Core, Casino: 1.11€ * PRODUCT RETAILER BRAND REFERENCE U.V P. U€€ P. Kilo CATEGORY Pickles Casino Casino Cornichons Aigre-Doux 360g 1,56 4,33 Pickles Casino Casino Cornichons Extra-Fins 185g 1,11 6,00 Pickles Casino Maille Cornichons Extra-Fins 220g 2,31 10,50 Pickles Casino Casino Cornichons Extra-Fins 360g 1,46 4,06 Olives Casino Casino Green Olives Stuffed With Almonds 120g 1,59 13,25 Olives Casino Tous Les Jours greek Black Olives 250g 0,74 2,96 Olives Casino Tous Les Jours Pitted Green Olives 160g 0,75 4,96 Olives Casino Casino Capers In Vinegar 125g 1,75 14,00 * store price Casino Grocery Section : PRODUCTS & PRICE POSITIONNING SAUCES & MUSTARDS Core, Casino: 0.91€ * Core, Casino: 1.70€ * Core, Casino: 0.80€* PRODUCT P.€ RETAILER BRAND REFERENCE U.V P. U€€ CATEGORY Kilo/L Sauces Casino Casino Tomato Sauce 3x200g 1,36 2,26 Sauces Casino Casino Bolognese Sauce 420g 0,87 2,07 Sauces Casino Casino Pesto Genovese 190g 1,70 8,95 Sauces Casino Casino Sce Basquais 350g 1,25 3,57 Sauces Casino Casino Tomato And Olive Sauce 190g 1,76 9,00 Sauces Casino Casino Tomato. Pepper And Aubergine Sauce 190g 1,76 1,76 Sauces Casino Casino Sce Bourguig 250g 1,07 4,28 * store price Casino Grocery Section : PRODUCTS & PRICE POSITIONNING CANNED FOOD Core, Casino: 1.09€ * Core, Casino: 1.49€* Core Casino : 1.43€ * PRODUCT P.€ RETAILER BRAND REFERENCE U.V P. U€€ CATEGORY Kilo/L Canned Veg Casino Casino Big White Asparagus 395g 3,71 9,39 Canned Veg Casino Casino Miniatures Peeled Asparagus 110g 1,32 12,00 Canned Veg Casino Tous Les Jours Pic-Nic Asparagus 110g 0,56 5,09 Canned Veg Casino Casino Peeled Asparagus 205g 1,70 8,29 Canned Veg Casino Casino Leeks 400g 3,62 9,05 Canned Veg Casino Casino Extra-Thin Carrots 265g 0,69 2,61 Canned Veg Casino Casino Paris Mushrooms 3x115g 2,20 6,38 Canned Veg Casino Casino Mushrooms Sliced 400g 2,32 5,80 * store price Casino Grocery Section : PRODUCTS & PRICE POSITIONNING (Cereals) Core, Casino: 2.24€ * Core, Casino: 1.66€ * Premium, Casino: 2.35€* PRODUCT RETAILER BRAND REFERENCE U.V P. U€€ P.€ Kilo/L CATEGORY Cereals Casino Casino Bio Corn Balls In Honey 325g 1,84 5,66 Cereals Casino Casino Bio Crispy Muesli 500g Fruits Aux 4 500g 2,68 5,36 Cereals Casino Casino Bio Muesli Fruits 500g 2,46 4,92 Cereals Casino Bjorg Muesli Superfruits Bio 375g 3,61 9,63 Cereals Casino Céréal Bio Terres Et Muesli 1kg 5,18 5,18 Cereals Casino Casino Bio Petals Wheat Chocolate 325g 2,33 7,17 Cereals Casino Doodingues Wee Choco Beans 375g 1,84 4,91 Cereals Casino Nestle Chocolate Cereals 375g 2,86 7,63 Cereals Casino Casino Rice And Wheat Chips 300g 2,24 7,47 * store price CASINO CHILLED FOOD SECTION ZOOM ON THE CASINO CHILLED & DAIRY FOOD SECTION €1.17 €3.49 €2.99 PRICE POSITIONNING: CHARCUTERIE Discount: €1.62 * Core: €1.60 * Premium €13.57 * *store price PRICE POSITIONNING: READY MEALS Core €4.83* Core €2.77* Core €1.95* *store price LECLERC Private Label Frozen Products LECLERC Global information Funded in 1949, Turnover (2011): 30 billion €, Market shares in France (2012): 18,5% • International group: France (555 stores), Spain (11 stores), Portugal (22 stores), Italy (31 stores), Poland (40 stores), Andorra (2 stores)… Private Label focus • The development and the sales of its private labels is run by “SCAMARK” • Many private label brands: • “Eco +”: discount brand with more than 700 products on the budget for shopping • “Marque Repère”: core brand which allows an economy from 25% to 30% on the budget for shopping • “ Nos régions ont du talent”: premium brand which offers 10 % lower price compared with leading brands THE LECLERC FROZEN FOOD SECTION ZOOM ON LECLERC’ FROZEN PRODUCTS SECTION 1kg €1.05 300g €1.61 1kg €4.37 PRICE POSITIONNING: APÉRITIFS & FINGER FOOD Core Marque Repère,Traiteur : Core Marque Repère,Traiteur : Premium: Nos Régions ont du Talent : 6.28€ * 3.99€ * 2.54€ * * store price PRICE POSITIONNING: READY MEALS Core, Marque Repère , Côté Table Core, Marque Repère , Côté Table Core, Marque Repère , Côté Table : 4.37€ * * store price : 1,61€ * : 2.96€ * Intermarché Private Label Grocery Products Global information • 1972, 130 000 people, 36,4 billion € • Market shares (2012): 14,1% • Present in more than 15 countries: France (2 867 stores), Portugal (298 stores), The Balkan countries (more than 45 stores), Belgium (76 stores), Poland (160 stores), China, Canada… • Partnerships: ALIDIS: to boost international food purchases . 18,000 stores in 9 countries such as EROSKI (Spain), EDEKA (Germany)… ARENA: to boost the non-food purchases of 11international partners. Private Label focus • 90 brands in food and non food products CANNED FOOD : PRODUCTS Discount Top Budget : 0.47€ * Core Saint Eloi : 1.32€ * Core, Odyssee: 1.21€* * store price CANNED VEGETABLES : PRODUCTS Core : 1.10€ * Core : 1.20€* Core : 3.00€ * * store price CANNED SEAFOOD : PRODUCTS & PRICE POSITIONING Core: 1.30€ * Core : 1.10€* Core: 1.20€ * PRODUCT RETAILER BRAND REFERENCE U.V P. U € P.€ Kilo/ L CATEGORY Canned Fish Intermarché Odyssey Calamari America 111g 1,06 9,55 Canned Fish Intermarché Odyssey 100% Crab Pieces 145g 7,52 51,86 Canned Fish Intermarché Nautilus Crabmeat 170g 2,84 23,47 Canned Fish Intermarché Chatka Crab Legs 40%, Box 140g 14,42 103,00 Canned Fish intermarché Odyssey Mackerel Fillets In White Wine And Herbs 176g 1,33 13,71 * store price CANNED MEAT : PRODUCTS & PRICE POSITIONING Discount Top Budget : 1.37€ * Core : 1.80* Premium : 6.91 * PRODUCT RETAILER BRAND REFERENCE U.V P. U € P.€ Kilo/ L CATEGORY Canned Meat Intermarché Claude Léger Cassoulet Pur Porc, La Boite 420g 1,19 2,83 Canned Meat Intermarché Claude Léger Cassoulet Pur Porc, La Boite 840g 1,84 2,19 Canned Meat Intermarché Top Budget Cassoulet 840g 1,01 1,20 * store price Tesco Private Label Household and Personal Care Products TESCO Global information 1919 in London, Turnover (2014): €92,56 Billion • Number of stores (as of March 2014) : 7,599 stores (including franchises) • Market share 28.7% (2014) Private Label focus • Tesco operates a “good, better & best” policy for its products Own brands: Tesco Everyday Value; Tesco Basics; Tesco Brand Tesco Finest; Healthy Living; Organic; Tesco Kids; Best Of British; Fresh & Easy; World Foods; Tesco Wholefoods; Tesco Bakery; Free From; Tesco Christmas; Clothing at Tesco; Technika; Cocopia DISHWASH : PRODUCTS & PRICE POSITIONNING Core, Tesco :6.00 * Core, Tesco :1.00£ * Core, Tesco :5.00£ * PRODUCT CATEGORY RETAILER BRAND REFERENCE U.V P.U € P.£ L/Kg Dishwash Tesco Tesco 5in1 Dishwash Lemon 28'S X28 4,00 0.14/Pc Dishwash Tesco Tesco 5in1 Dishwash Lemon 56'S X56 6,00 0.11/Pc Dishwash Tesco Finish All In 1 Dishwasher Tablets Lemon 56s X56 7,00 0.13/Pc Dishwash Tesco Fairy Fairy All In 1 Lemon Dishwasher Tablets 51 Pack X51 14,00 0.28/Pc Dishwash Tesco Tesco 5in1 Dishwash Original 28'S X28 4,00 0.14/Pc * store price 31 COSMETICS : PRODUCTS & PRICE POSITIONNING Core, Tesco :1.20 * Core, Tesco :1.5O£ * Core, Tesco :1.80£ * PRODUCT RETAILER BRAND REFERENCE U.V P.U € P.£ 100ml/g CATEGORY Cosmetics Tesco Tesco Cotton Wool Balls 100'S X100 1,20 0.01/Pc Cosmetics Tesco Everyday Value Cotton Wool Balls 300 X300 1,35 0.01/Pc Cosmetics Tesco Tesco Cosmetic Bud Applicator 80'S X80 1,25 0.02/Pc Cosmetics Tesco Tesco Cosmetic Cotton Buds 200'S X200 1,50 0.01/Pc Cosmetics Tesco Tesco Cotton Wool Double Faced Pads 100 X100 1,10 0.01/Pc Cosmetics Tesco Tesco Cotton Wool Round Pads 100'S X100 1,00 0.01/Pc Cosmetics Tesco Tesco Large Oval Cotton Wool Pads 50 X50 1,20 0.02/Pc Cosmetics Tesco Tesco Large Oval Cotton Wool Pads Double Faced 50 X50 1,80 0.04/Pc * store price 32 PAPER DISPOSABLES : PRODUCTS Core, Tesco :1.50 * Core, Tesco :1.79£ * Core, Tesco :1.95£ * PRODUCT RETAILER BRAND REFERENCE U.V P.U € CATEGORY Paper Disposables Tesco Tesco Luxury Soft Toilet Tissue 12 Roll X1 4,00 Paper Disposables Tesco Cushelle Toilet Tissue 16
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