MEDIALOGIC MONTHLY REVIEW August 2017
The Only Overnight TAM data providing Company in Pakistan. CONTENTS ……..
Ratings Slide # oMarket Share%| By Genre 3
4 oTime Band Utilization CAT (Commercial Airtime ) Slide # CAT Comparison by Genre Target Group Share Ratings 5 27 o Top 10 Categories 28 oTop 15 channel Overall C&S | Total Ind 6 Top 10 Advertisers 29 Top 10 Brands 30 oChannel-wise Breakup by Genre 10 Channel-wise Breakup By Genre 31 oTop programs C&S | Total Ind 21 oTop 10 Talk Shows 23 oTop Infotainment Shows 24 oTop Morning Shows 25
Data Source: 2 MARKET SHARE% | BY GENRE
1% 04--Entertainment TOTAL IND 2% 2% 2% 04--Entertainment C&S IND 1% 03--News/Current Affairs 1% 0% 03--News/Current Affairs 3% 2% 2% 05--Foreign Ent 2% 09--Kids 5% 8% 06--Movie 3% 05--Foreign Ent 4% 06--Movie 07--Sports 8% 46% 07--Sports 42% 09--Kids 10--Regional 10--Regional 08--Music 11--Religious 32% 13--Cooking/Food 34% 13--Cooking/Food 11--Religious 08--Music
Day-wise Progression | Top (5) Genre Day-wise Progression | Top (5) Genre
Local Ent News Kids Foreign Ent Movie Ent News Kids Foreign Ent Movie 60 50 50 40 40 30 30 20 20 10 Market Share%
Market Share% 10 0 0 1-Aug 3-Aug 5-Aug 7-Aug 9-Aug 1-Aug 3-Aug 5-Aug 7-Aug 9-Aug 11-Aug 13-Aug 15-Aug 17-Aug 19-Aug 21-Aug 23-Aug 25-Aug 27-Aug 29-Aug 31-Aug 11-Aug 13-Aug 15-Aug 17-Aug 19-Aug 21-Aug 23-Aug 25-Aug 27-Aug 29-Aug 31-Aug
Genre-Wise market share is based on the total viewing of 90+ channels being monitored in the new system. Viewing of the In-House cable 3 channels is not included to calculate market share. TIME BANDS UTILIZATION
Total Male FemaleTime Slot wise Viewership 40.0 35.0 30.0 25.0 20.0 15.0 10.0 Average Ratings%Average 5.0 0.0
40.0 Total Male Female Gender wise Split of Viewership 34.4 35.0 31.9 32.6 30.0 30.9 30.0 28.1 25.0 22.2 23.1 21.3 21.8 20.5 19.2 20.1 17.9 18.1 20.0 16.3 17.3 14.7 15.0
Average Ratings% 10.0 5.0 0.0 Morning 0800 -1100 Noon/AfterNoon 1100 Pre-PrimeTime 1700 - Prime Time 1900 - Post-Prime Time 2100 Late Night 2300 - 2400 - 1700 1900 2100 - 2300
4 TARGET GROUP SHARE RATINGS
BY Age Group BY SEC
4% 7% M/F | 05 to 14 14% 22% SEC A 27% 16% SEC B M/F | 15 to 25 SEC C SEC D M/F | 26 to 45 SEC E
32% 28% M/F | 46 to 59 22% 28%
M/F | 60+
5 *TGSR/Profile is based on total usage ( 24 Hours avg ratings of based on TTV) TOP 15 CHANNEL OVERALL |PAKISTAN TOTAL
ATV lead the overall top 15 channels charts on Total Ind followed by PTV Home whereas ARY DIGITAL lead on C&S followed by GEO ENTERTAINMENT.
Aug.17 All Ind C&S Ind
Rank Channel Name Ratings% Rank Channel Name Ratings% 1 ATV 1.49 1 ARY DIGITAL 0.93 2 PTV HOME 1.45 2 GEO ENTERTAINMENT 0.75 3 ARY DIGITAL 0.65 3 HUM TV 0.71 4 GEO ENTERTAINMENT 0.52 4 GEO NEWS 0.62 5 HUM TV 0.5 5 CARTOON NETWORK 0.54 6 GEO NEWS 0.43 6 ARY NEWS 0.46 7 CARTOON NETWORK 0.38 7 EXPRESS NEWS 0.38 8 PTV NEWS 0.36 8 SAMAA 0.3 9 ARY NEWS 0.32 9 DUNYA NEWS 0.26 10 EXPRESS NEWS 0.27 10 URDU 1 0.26 11 SAMAA 0.21 11 FILMAZIA 0.25 12 DUNYA NEWS 0.18 12 A PLUS 0.25 13 URDU 1 0.18 13 DISNEY CHANNEL 0.24 14 FILMAZIA 0.18 14 EXPRESS ENTERTAINMENT 0.24 15 A PLUS 0.17 15 TV ONE 0.22
Note: Raking is based on 24 Hours Avg Ratings 6 TOP 15 CHANNEL OVERALL |PAKISTAN URBAN
ARY DIGITAL lead the overall top 15 channels charts on Total Ind and C&S Ind
Aug.17 All Ind C&S Ind Rank Channel Name Ratings% Rank Channel Name Ratings% 1 ARY DIGITAL 0.86 1 ARY DIGITAL 0.92 2 GEO ENTERTAINMENT 0.68 2 GEO ENTERTAINMENT 0.73 3 HUM TV 0.65 3 HUM TV 0.7 4 GEO NEWS 0.58 4 GEO NEWS 0.63 5 CARTOON NETWORK 0.50 5 CARTOON NETWORK 0.53 6 ATV 0.45 6 ARY NEWS 0.45 7 ARY NEWS 0.42 7 EXPRESS NEWS 0.37 8 PTV HOME 0.39 8 SAMAA 0.29 9 EXPRESS NEWS 0.34 9 A PLUS 0.29 10 SAMAA 0.27 10 FILMAZIA 0.28 11 A PLUS 0.27 11 URDU 1 0.27 12 FILMAZIA 0.26 12 DUNYA NEWS 0.25 13 URDU 1 0.25 13 DISNEY CHANNEL 0.24 14 DUNYA NEWS 0.23 14 EXPRESS ENTERTAINMENT 0.24 15 DISNEY CHANNEL 0.22 15 TV ONE 0.21
Note: Raking is based on 24 Hours Avg Ratings 7 TOP 15 CHANNELS BY REGION | TOTAL IND
Pak Total Pak Urban Karachi Lahore Non Metros Rwp/Isl Ran Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% k GEO 1 ATV 1.49 ARY DIGITAL 0.86 0.99 GEO NEWS 0.96 ATV 0.84 ARY DIGITAL 0.91 ENTERTAINMENT GEO 2 PTV HOME 1.45 0.68 ARY DIGITAL 0.95 ARY DIGITAL 0.85 ARY DIGITAL 0.79 PTV HOME 0.75 ENTERTAINMENT GEO 3 ARY DIGITAL 0.65 HUM TV 0.65 HUM TV 0.63 HUM TV 0.81 HUM TV 0.62 0.62 ENTERTAINMENT GEO CARTOON CARTOON GEO 4 0.52 GEO NEWS 0.58 0.60 0.47 0.57 FILMAZIA 0.58 ENTERTAINMENT NETWORK NETWORK ENTERTAINMENT GEO CARTOON CARTOON 5 HUM TV 0.50 0.50 GEO NEWS 0.52 ENTERTAINMEN 0.44 PTV HOME 0.46 0.53 NETWORK NETWORK T DISNEY 6 GEO NEWS 0.43 ATV 0.45 EXPRESS NEWS 0.47 0.39 GEO NEWS 0.46 PTV NEWS 0.52 CHANNEL CARTOON 7 0.38 ARY NEWS 0.42 ARY NEWS 0.45 ATV 0.34 CARTOON NETWORK 0.42 ARY NEWS 0.50 NETWORK 8 PTV NEWS 0.36 PTV HOME 0.39 SAMAA 0.44 DUNYA NEWS 0.33 ARY NEWS 0.42 HUM TV 0.48
EXPRESS 9 ARY NEWS 0.32 EXPRESS NEWS 0.34 0.28 ARY NEWS 0.32 A PLUS 0.29 GEO NEWS 0.47 ENTERTAINMENT
10 EXPRESS NEWS 0.27 SAMAA 0.27 STAR PLUS 0.27 PTV HOME 0.30 DISNEY CHANNEL 0.27 A PLUS 0.46
11 SAMAA 0.21 A PLUS 0.27 PTV HOME 0.25 TV ONE 0.27 EXPRESS NEWS 0.27 EXPRESS NEWS 0.43
EXPRESS 12 DUNYA NEWS 0.18 FILMAZIA 0.26 URDU 1 0.25 A PLUS 0.25 FILMAZIA 0.26 0.38 ENTERTAINMENT
13 URDU 1 0.18 URDU 1 0.25 DAWN NEWS 0.25 COLORS 0.24 URDU 1 0.25 URDU 1 0.36 EXPRESS 14 FILMAZIA 0.18 DUNYA NEWS 0.23 TV ONE 0.20 0.24 DUNYA NEWS 0.23 GEO KAHANI 0.33 NEWS 15 A PLUS 0.17 DISNEY CHANNEL 0.22 A PLUS 0.20 DAWN NEWS 0.24 SAMAA 0.21 SAMAA 0.33 TOP 15 CHANNELS BY REGION | C&S IND
Pak Total Pak Urban Karachi Lahore Non Metros Rwp/Isl
Rank Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% GEO 1 ARY DIGITAL 0.93 ARY DIGITAL 0.92 1.01 GEO NEWS 1.01 ARY DIGITAL 0.88 ARY DIGITAL 1.03 ENTERTAINMENT GEO GEO GEO 2 0.75 0.73 ARY DIGITAL 0.96 ARY DIGITAL 0.89 HUM TV 0.69 0.71 ENTERTAINMENT ENTERTAINMENT ENTERTAINMENT
3 HUM TV 0.71 HUM TV 0.70 HUM TV 0.65 HUM TV 0.85 GEO ENTERTAINMENT 0.64 FILMAZIA 0.66
CARTOON 4 GEO NEWS 0.62 GEO NEWS 0.63 CARTOON NETWORK 0.61 0.50 GEO NEWS 0.52 CARTOON NETWORK 0.60 NETWORK
CARTOON GEO 5 0.54 CARTOON NETWORK 0.53 GEO NEWS 0.53 0.46 CARTOON NETWORK 0.47 ARY NEWS 0.57 NETWORK ENTERTAINMENT
6 ARY NEWS 0.46 ARY NEWS 0.45 EXPRESS NEWS 0.48 DISNEY CHANNEL 0.41 ARY NEWS 0.47 HUM TV 0.55
7 EXPRESS NEWS 0.38 EXPRESS NEWS 0.37 ARY NEWS 0.46 DUNYA NEWS 0.34 A PLUS 0.33 GEO NEWS 0.53
8 SAMAA 0.30 SAMAA 0.29 SAMAA 0.45 ARY NEWS 0.34 DISNEY CHANNEL 0.30 A PLUS 0.53
EXPRESS 9 DUNYA NEWS 0.26 A PLUS 0.29 0.29 TV ONE 0.28 EXPRESS NEWS 0.30 EXPRESS NEWS 0.48 ENTERTAINMENT
EXPRESS 10 URDU 1 0.26 FILMAZIA 0.28 STAR PLUS 0.28 A PLUS 0.26 FILMAZIA 0.29 0.43 ENTERTAINMENT
11 FILMAZIA 0.25 URDU 1 0.27 URDU 1 0.26 COLORS 0.26 URDU 1 0.28 URDU 1 0.40
12 A PLUS 0.25 DUNYA NEWS 0.25 DAWN NEWS 0.26 EXPRESS NEWS 0.25 DUNYA NEWS 0.26 GEO KAHANI 0.38
13 DISNEY CHANNEL 0.24 DISNEY CHANNEL 0.24 TV ONE 0.21 DAWN NEWS 0.25 SAMAA 0.23 SAMAA 0.37
EXPRESS EXPRESS EXPRESS 14 0.24 0.24 A PLUS 0.20 0.23 GEO KAHANI 0.22 SEE TV 0.36 ENTERTAINMENT ENTERTAINMENT ENTERTAINMENT
15 TV ONE 0.22 TV ONE 0.21 TEN SPORTS 0.20 FILMAZIA 0.22 NEO TV 0.21 DUNYA NEWS 0.30
9 ENTERTAINMENT CHANNELS – 24 HOURS
ARY DIGITAL is Leading on both Total and C&S Ind.
Total Ind C&S Ind
Aug.17 Aug.17
Rank Channel Name Ratings% Rank Channel Name Ratings%
1 ARY DIGITAL 0.86 1 ARY DIGITAL 0.92
2 GEO ENTERTAINMENT 0.68 2 GEO ENTERTAINMENT 0.73
3 HUM TV 0.65 3 HUM TV 0.70
4 ATV 0.45 4 A PLUS 0.29
5 PTV HOME 0.39 5 FILMAZIA 0.28
6 A PLUS 0.27 6 URDU 1 0.27
7 FILMAZIA 0.26 7 EXPRESS ENTERTAINMENT 0.24
8 URDU 1 0.25 8 TV ONE 0.21
9 EXPRESS ENTERTAINMENT 0.22 9 GEO KAHANI 0.18
10 TV ONE 0.20 10 SEE TV 0.15
10 ENTERTAINMENT CHANNELS – PRIME TIME (19.00-22.00)
ARY DIGITAL is leading on Prime Time followed by GEO Entertainment on Total and C&S Ind
Total Ind C&S Ind Aug.17 Aug.17 Rank Channel Name Ratings% Rank Channel Name Ratings%
1 ARY DIGITAL 2.16 1 ARY DIGITAL 2.32
2 GEO ENTERTAINMENT 1.76 2 GEO ENTERTAINMENT 1.89
3 HUM TV 1.72 3 HUM TV 1.85
4 FILMAZIA 1.11 4 FILMAZIA 1.20
5 ATV 1.07 5 A PLUS 0.81
6 PTV HOME 0.89 6 URDU 1 0.72
7 A PLUS 0.75 7 GEO KAHANI 0.56
8 URDU 1 0.67 8 EXPRESS ENTERTAINMENT 0.56
9 GEO KAHANI 0.52 9 TV ONE 0.42
10 EXPRESS ENTERTAINMENT 0.52 10 COLORS 0.38
11 TOP NEWS CHANNELS - 24 HOURS
GEO News is on top followed by ARY News on both Total and C&S Individuals.
Total Ind C&S Ind August-17 August-17
Rank Channel Name Ratings% Rank Channel Name Ratings%
1 GEO NEWS 0.58 1 GEO NEWS 0.63
2 ARY NEWS 0.42 2 ARY NEWS 0.45
3 EXPRESS NEWS 0.34 3 EXPRESS NEWS 0.37
4 SAMAA 0.27 4 SAMAA 0.29
5 DUNYA NEWS 0.23 5 DUNYA NEWS 0.25
6 NINETY 2 NEWS 0.16 6 NINETY 2 NEWS 0.17
7 DIN NEWS TV 0.16 7 DIN NEWS TV 0.17
8 NEO TV 0.15 8 NEO TV 0.17
9 DAWN NEWS 0.15 9 DAWN NEWS 0.16
10 NEWS ONE 0.13 10 NEWS ONE 0.14
12 TOP NEWS CHANNELS – PRIME TIME (20.00-00.00)
GEO News is on top during prime time followed by ARY News.
Total Ind C&S Ind August-17 August-17
Rank Channel Name Ratings% Rank Channel Name Ratings%
1 GEO NEWS 1.25 1 GEO NEWS 1.35
2 ARY NEWS 0.85 2 ARY NEWS 0.92
3 EXPRESS NEWS 0.61 3 EXPRESS NEWS 0.65
4 DUNYA NEWS 0.56 4 DUNYA NEWS 0.60
5 SAMAA 0.49 5 SAMAA 0.52
6 NINETY 2 NEWS 0.27 6 NINETY 2 NEWS 0.29
7 NEWS ONE 0.26 7 NEWS ONE 0.28
8 DAWN NEWS 0.25 8 DAWN NEWS 0.27
9 24 NEWS 0.25 9 24 NEWS 0.27
10 DIN NEWS TV 0.22 10 DIN NEWS TV 0.24
13 MUSIC CHANNELS
8XM* C&S Ind Captures the 1st position as the most watched music channel with 61% August | 2017 share in music Genre
Rank Channel Name TRPs Relative Share%
1 8XM 163 61%
2 JALWA 95 36% 8XM is leading the genre with significant 3 ARY MUSIK 6 2% lead…………………………
4 VIBE TV 2 1% …. Grand Total 266 100%
14 SPORTS |PAKISTAN TOTAL
Total Ind August-17 Rank Channel Name TRPs Relative Shr%
1 TEN SPORTS 167 60%
2 PTV SPORTS 74 26%
3 GEO SUPER 39 14%
Grand Total 280 100%
C&S Ind August-17 Rank Channel Name TRPs Relative Shr%
1 TEN SPORTS 239 63%
2 PTV SPORTS 84 22%
3 GEO SUPER 56 15%
Grand Total 378 100%
TEN SPORTS is leading on Total Ind and on C&S Ind
15 SPORTS |PAKISTAN URBAN
Total Ind August-17 Rank Channel Name TRPs Relative Shr%
1 TEN SPORTS 226 62%
2 PTV SPORTS 84 23%
3 GEO SUPER 54 15%
Grand Total 364 100%
C&S Ind August-17 Rank Channel Name TRPs Relative Shr%
1 TEN SPORTS 243 63%
2 PTV SPORTS 87 22%
3 GEO SUPER 57 15%
Grand Total 387 100%
TEN SPORTS is leading on Total Ind and C&S Ind
16 Movie Channels
Film World captures 1st Position on 24 hours and on Prime time
24 Hours | C&S Ind Prime Time | 20.00-00.00 | C&S Ind
Aug.17 Aug.17
Rank Channel Name Ratings% Rank Channel Name Ratings%
1 FILM WORLD 0.11 1 FILM WORLD 0.31
2 HBO 0.07 2 SILVER SCREEN 0.13
3 WB 0.04 3 HBO 0.12
4 SILVER SCREEN 0.04 4 WB 0.08
5 FILMAX 0.03 5 FILMAX 0.07
6 AXN 0.01 6 RAAVI TV 0.05
7 RAAVI TV 0.01 7 AXN 0.02
8 STAR MOVIES 0.01 8 STAR MOVIES 0.02
9 STAR LITE TV 0.01 9 STAR LITE TV 0.00
17 FOOD CHANNELS
Masala tops the chart with 121 TRPs during the month of July
C&S Ind
August-17
Rank Channel Name TRPs Relative Share%
1 MASALA TV 121 95%
2 ZAIQA 7 5%
.. Grand Total 128 100%
18 KIDS
Cartoon Network Holds 60% Of Kids Channels Viewership
C&S Ind August-17 Rank Channel TRPs Relative Share%
1 CARTOON NETWORK 792 60%
2 DISNEY CHANNEL 359 27% 3 NICKELODEON 110 8% 4 POGO 25 2% 5 CINEMACHI KIDS 37 3% …. Grand Total 1322 100%
19 TOP REGIONAL C&S IND | TIME BAND 18:00 – 23:00
PAK URBAN URBAN PUNJAB URBAN SINDH URBAN KP URBAN BALUCHISTAN Rank Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% 1 PTV BOLAN 0.008 APNA CHANNEL 0.106 KTN 0.081 ARUJ TV 0.332 PTV BOLAN 0.403
2 ARUJ TV 0.032 ARUJ TV 0.011 KASHISH 0.056 AVT KHYBER NEWS 0.189 ARUJ TV 0.062
3 PASHTO 1 0.009 KAY2 0.010 KTN NEWS 0.055 MASHRAQ TV 0.135 PASHTO 1 0.057
4 AVT KHYBER 0.014 PTV NATIONAL 0.008 MEHRAN TV 0.035 AVT KHYBER 0.118 AVT KHYBER 0.049
5 VSH NEWS 0.001 AVT KHYBER 0.005 SINDH TV 0.031 PASHTO 1 0.091 VSH NEWS 0.021
6 APNA CHANNEL 0.070 PASHTO 1 0.004 SINDH TV NEWS 0.027 APNA CHANNEL 0.085 APNA CHANNEL 0.020
7 KTN 0.034 PUNJAB TV 0.004 AWAZ 0.027 PTV NATIONAL 0.029 KTN 0.013
8 KAY2 0.008 AVT KHYBER NEWS 0.004 APNA CHANNEL 0.023 KAY2 0.016 KAY2 0.011
9 AVT KHYBER NEWS 0.015 WASEB 0.003 ARUJ TV 0.012 PUNJAB TV 0.002 AVT KHYBER NEWS 0.009
10 MASHRAQ TV 0.009 MEHRAN TV 0.003 AVT KHYBER 0.008 SINDH TV 0.002 MASHRAQ TV 0.008
11 WASEB 0.002 KASHISH 0.001 KAY2 0.004 SINDH TV NEWS 0.001 WASEB 0.008
12 KASHISH 0.023 SINDH TV 0.001 PTV NATIONAL 0.003 MEHRAN TV 0.001 KASHISH 0.005
13 AWAZ 0.011 KTN 0.001 AVT KHYBER NEWS 0.002 VSH NEWS 0.000 AWAZ 0.004
14 PTV NATIONAL 0.007 VSH NEWS 0.001 PASHTO 1 0.001 WASEB 0.000 PTV NATIONAL 0.003
15 SINDH TV NEWS 0.011 AWAZ 0.001 PTV BOLAN 0.001 KASHISH 0.000 SINDH TV NEWS 0.001
16 KTN NEWS 0.022 PTV BOLAN 0.001 VSH NEWS 0.001 AWAZ 0.000 KTN NEWS 0.001
17 SINDH TV 0.013 MASHRAQ TV 0.001 WASEB 0.001 PTV BOLAN 0.000 SINDH TV 0.001
18 PUNJAB TV 0.002 SINDH TV NEWS 0.000 MASHRAQ TV 0.001 KTN 0.000 PUNJAB TV 0.001
19 MEHRAN TV 0.016 KTN NEWS 0.000 PUNJAB TV 0.001 KTN NEWS 0.000 MEHRAN TV 0.000
20 TOP PROGRAMS | OVERALL
GEO ENTERTAINMENT’s KHALI HATH hits 6.52 ratings on Total Ind on 14th AUG
Top Programs | Total Individuals
August-17
Rank Date Channel Program Title Ratings% Ratings"000" Market Share
1 14-Aug-17 GEO ENTERTAINMENT Khali Hath 6.52 3,005 13.50
2 14-Aug-17 GEO ENTERTAINMENT Bholi Bano 6.05 2,785 13.30
3 23-Aug-17 ARY DIGITAL Mubarak Ho Beti Hui Hai 5.44 2,505 11.80
4 1-Aug-17 HUM TV Alif Allah Aur Insan 5.04 2,323 11.00
5 27-Aug-17 ARY DIGITAL BulBulay 4.99 2,298 17.40
6 13-Aug-17 ARY DIGITAL Jeeto Pakistan 4.76 2,193 11.00
7 27-Aug-17 FILMAZIA Nagin 2 4.69 2,159 12.60
8 1-Aug-17 ARY DIGITAL Zindaan 4.60 2,118 8.80
9 23-Aug-17 GEO ENTERTAINMENT Hiddat 4.42 2,035 10.40
10 30-Aug-17 HUM TV Yaqeen Ka Safar 4.38 2,019 9.10
*Top programs ranking is based on highest rated episode of each program during the reporting period 21 TOP PROGRAMS | C & S
GEO ENTERTAINMENT’s Khali Hath hits 7.00 ratings on C&S Ind on 14TH AUG
Top Programs | C&S Individuals
August-17
Rank Date Channel Program Title Ratings% Ratings"000" Market Share
1 14-Aug-17 GEO ENTERTAINMENT Khali Hath 7.00 3,005 14.50
2 14-Aug-17 GEO ENTERTAINMENT Bholi Bano 6.48 2,785 14.10
3 23-Aug-17 ARY DIGITAL Mubarak Ho Beti Hui Hai 5.83 2,505 12.70
4 1-Aug-17 HUM TV Alif Allah Aur Insan 5.41 2,323 11.80
5 27-Aug-17 ARY DIGITAL BulBulay 5.35 2,298 18.50
6 13-Aug-17 ARY DIGITAL Jeeto Pakistan 5.11 2,193 11.50
7 27-Aug-17 FILMAZIA Nagin 2 5.03 2,159 13.20
8 1-Aug-17 ARY DIGITAL Zindaan 4.93 2,118 9.20
9 23-Aug-17 GEO ENTERTAINMENT Hiddat 4.74 2,035 10.90
10 30-Aug-17 HUM TV Yaqeen Ka Safar 4.70 2,019 9.60
*Top programs ranking is based on highest rated episode of each program during the reporting period 22 TALK SHOWS
Current Affairs Talk Shows | C&S Ind
Aug.17
Rank Date Channel Program Title Host Ratings% Ratings"000" Market Share%
1 02.Aug.17 ARY NEWS Off The Record Kashif Abbasi 2.40 1031.00 6.40
2 01.Aug.17 GEO NEWS Aaj Shahzaib Khanzada Kay Saath Shahzaib Khanzada 2.40 1020.00 6.10
3 02.Aug.17 ARY NEWS 11th Hour Waseem Badami 1.70 739.00 5.80
4 19.Aug.17 GEO NEWS Jirga Saleem Safi 1.70 725.00 5.30
5 01.Aug.17 ARY NEWS Power Play Arshad Shareef 1.70 724.00 4.50
6 06.Aug.17 SAMAA News Beat Paras Jahanzeb 1.60 679.00 4.90
7 11.Aug.17 ARY NEWS Sawal Yeh Hai Maria Memon 1.50 663.00 4.60
EXPRESS 8 02.Aug.17 Kal Tak Javed Chowdary 1.50 651.00 3.50 NEWS
9 02.Aug.17 24 NEWS Khara Such Lukman kay Sath Mubashir Luqman 1.50 640.00 3.70
10 01.Aug.17 GEO NEWS Capital Talk Hamid Mir 1.50 627.00 3.70
ARY NEWS’ Off The Record is on Top amongst talk shows during August 2017
Disclaimer : Ranking is based on talk shows telecast between 19.00 hours and 23.59 23 INFOTAINMENT SHOWS
GEO NEWS’ Khabar Naak is on top followed Khabardar
Infotainment Shows
Date Channel Title Rtg% Rtg(000) Market Share% 27.08.2017 GEO NEWS Khabar Naak 1.4 581 4.9 31.08.2017 EXPRESS NEWS Khabardar Naqalo Se Hoshiyar 1.3 553 4.7 01.08.2017 DUNYA NEWS Mazaaq Raat 1.3 572 4.3 31.08.2017 DUNYA NEWS Hasb-e-Haal 1.3 568 4.6 16.08.2017 EXPRESS NEWS Siyasi Theatre 0.8 339 3.2 06.08.2017 NEO TV Sawa Teen 0.4 172 1.4
1.50 1.40 1.30 1.30 1.30
1.00 0.80
0.50 0.40 0.40 RATINGS% 0.00 Khabar Naak Khabardar Mazaaq Raat Hasb-e-Haal Siyasi Theatre Sawa Teen Sawa Teen Naqalo Se Hoshiyar PROGRAMS
Ranking of shows is based on highest rated show during the reporting period. 24 MORNING SHOWS| FEMALE 15-45 ALL
ARY DIGITAL’s “Good Morning Pakistan” is leading on Females 15 - 45 all followed by HUM TV’s “Jaggo Pakistan Jago”
Rank Time Slot Days Channel ProgramName Host R % R T MS
1 09:00-11:30 Mon-Fri ARY DIGITAL Good Morning Pakistan Nida Yasir 1.70 227 133.3
2 09:00-11:.00 Mon-Fri HUM TV Jago Pakistan Jago Sanam Jung 0.90 125 75.2
3 09:00-11:.00 Mon-Fri TV ONE Aap Ka Sahir Sahir Lodhi 0.80 108 65.2
4 09:00-11:.00 Mon-Fri ATV Mehekti Morning Sundas Khan 0.70 97 58.0
5 09:00-11:.00 Mon-Fri GEO NEWS Geo Pakistan Huma Amir Shah 0.60 83 50.0
6 09:00-11:.00 Mon-Fri ARY NEWS The Morning show Sanam Baloch 0.50 59 35.7
7 09:00-11:30 Mon-Fri Express Ent Satrungi Javeria Saud 0.50 59 35.0
8 09:00-11:.00 Mon-Fri DAWN NEWS Chai Toast Aur Host Anoushey Ashraf 0.40 47 172.8
9 09:00-11:.00 Mon-Fri ARY ZINDAGI Salam Zindagi Faisal Qureshi 0.30 41 151.4
10 09:00-11:.00 Mon-Fri SAMAA Subha Savaray Samaa Kay Sath Madiha Naqvi 0.30 44 26.5
11 11:00-12:00 Mon-Fri NEO TV Neo Pakistan Mariam Ismail 0.20 21 10.4
12 08:00-10:00 Mon-Fri AAJ NEWS Good Morning Aaj Saba Sheikh & Anum Kazmi 0.10 9 5.2
13 09:00-11:.00 Mon-Fri SEE TV Sunrise from Istanbul Maria Wasti 0.10 8 5.1
14 10:00-12:00 Mon-Fri SUCH TV Such Savera Madiha Dawood 0.00 3 1.7
15 09:00-11:.00 Mon-Fri METRO ONE NEWS Morning Delight Dr Rafia Rafiq 0.00 0 0.3
16 09:00-11:.00 Mon-Fri K21 Good Morning Rida Saifee and Muhammad Yasir 0.00 1 0.3 Ranking of morning shows is based on average ratings of the show for the reporting month. 25 MORNING SHOWS| FEMALE 15-45 C&S
ARY DIGITAL’s “Good Morning Pakistan” leading on Females 15 - 45 C&S followed by HUM TV’s “Jago Pakistan Jago”
Rank Time Slot Days Channel ProgramName Host R % R T MS
1 09:00-11:30 Mon-Fri ARY DIGITAL Good Morning Pakistan Nida Yasir 1.90 227 772.5
2 09:00-11:.00 Mon-Fri HUM TV Jago Pakistan Jago Sanam Jung 1.00 125 460.4
3 09:00-11:.00 Mon-Fri TV ONE Aap Ka Sahir Sahir Lodhi 0.90 108 399.5
4 09:00-11:.00 Mon-Fri GEO NEWS Geo Pakistan Huma Amir Shah 0.70 83 306.3
5 09:00-11:.00 Mon-Fri ARY NEWS The Morning show Sanam Baloch 0.50 59 218.7
6 09:00-11:30 Mon-Fri Express Ent Satrungi Javeria Saud 0.50 59 202.7
7 09:00-11:.00 Mon-Fri SAMAA Subha Savaray Samaa Kay Sath Madiha Naqvi 0.40 44 162.3
8 09:00-11:.00 Mon-Fri DAWN NEWS Chai Toast Aur Host Anoushey Ashraf 0.40 47 28.2
9 09:00-11:.00 Mon-Fri ARY ZINDAGI Salam Zindagi Faisal Qureshi 0.30 41 24.7
10 11:00-12:00 Mon-Fri NEO TV Neo Pakistan Mariam Ismail 0.20 21 49.1
11 09:00-11:.00 Mon-Fri ATV Mehekti Morning Sundas Khan 0.10 8 29.1
12 08:00-10:00 Mon-Fri AAJ NEWS Good Morning Aaj Saba Sheikh & Anum Kazmi 0.10 9 36.3
13 09:00-11:.00 Mon-Fri SEE TV Sunrise from Istanbul Maria Wasti 0.10 8 31.2
14 10:00-12:00 Mon-Fri SUCH TV Such Savera Madiha Dawood 0.00 3 8.6
15 09:00-11:.00 Mon-Fri METRO ONE NEWS Morning Delight Dr Rafia Rafiq 0.00 0 1.7
16 09:00-11:.00 Mon-Fri K21 Good Morning Rida Saifee and Muhammad Yasir 0.00 1 2.1
26 COMMERCIAL AIRTIME SUMMARY | BY GENRE
Genre-wise Airtime Share% 1% 3% 0% 0%
News Entertainment Regional 3% 6% Music Kids Movie 14% 40% Sports Food Islamic
33% 180 164 160 135 140 120 100 80 56 60 40 26 CAT | Thousands Minutes CAT 13 12 20 2 2 1 - News Entertainment Regional Music Kids Movie Sports Food Islamic
Highest CAT Share Going To News Channels
Please Note : Commercial Airtime Minutes are based on Spot TVCs only 27 TOP 10 CATEGORIES
2% 3% Beverages Detergents & Soaps Relative Share 7%
7% 22% Personal Products Food
8% Confectionery Cellular Communication 17% 9% Cullinary Construction
9% 16% Financial Services Medicine
80 250 202 70 152 173 200 60 Airtime (Mins) Spot's Freq 50 116 150 40 97 Thousands 30 75 100 Thousands 55 49 20 32 19 50 10 73 55 53 31 30 26 24 24 10 8 - -
Beverages Leading CAT Share Followed By Detergents 28 TOP 10 ADVERTISERS | IN TERMS OF CAT
4%3% UNILEVER PAKISTAN LTD 4% Relative Share PROCTER & GAMBLE PAKISTAN LTD 5% PEPSI COLA INTERNATIONAL (PVT.) LTD. 5% 37% RECKITT BENCKISER PAKISTAN LTD. 7% The Coca-Cola Export Corporation NESTLE PAKISTAN LIMITED 9% PAKISTAN MOBILE COMMUNICATIONS GLAXO SMITH KLINE PAKISTAN 12% 14% CONTINENTAL BISCUIT LTD. COLGATE PALMOLIVE LTD.
100 300 249 90 Airtime (Mins) Spot's Freq 80 250 70 200
60 Thousands 50 150 Thousands 102 40 79 30 65 100 33 45 37 44 20 25 17 50 10 88 33 30 21 17 13 12 10 9 7 - -
For The Month Of Aug-17 Unilever Pakistan Lead The CAT Share Followed By Procter & Gamble Pakistan 29 TOP 10 BRANDS
Relative Share 7% 7% 16% Surf Excel Coca Cola 8% Pepsi Dettol Soap 8% 16% Lays Chips Safeguard 8% 10% Jazz Seven Up 10% 10% Harpic Power Plus Blue Band Margarine
16 43 50 Airtime (Mins) Spot's Freq 14 45 40 12 30 35 10 22 30
20 20 20 Thousands 8 17 25 Thousands 6 12 10 20 10 15 4 10 2 14 14 9 9 9 7 6 6 6 6 5 - - Surf Excel Coca Cola Pepsi Dettol Lays Chips Safeguard Jazz Seven Up Harpic Blue Band Soap Power Plus Margarine
Amongst Brands, Surf Excel is Leading the Industry 30 NEWS CHANNELS | CAT COMPARISON
Relative Share NEWS ONE ABB TAKK NEWS 8% 8% EXPRESS NEWS NEO 38% 7% DUNYA NEWS CAPITAL TV 6% 24 NEWS DAWN NEWS 6% AAJ NEWS ARY NEWS 5% 6% 5% 6% 5% Others
CAT Minutes In Thousands
13 14 13 11 11 12 10 9 10 9 9 8 8 8 6
Thousands 4 2 0 NEWS ONE ABB TAKK EXPRESS NEO DUNYA NEWS CAPITAL TV 24 NEWS DAWN NEWS AAJ NEWS ARY NEWS NEWS NEWS
Amongst News Channels News One is Airing The Highest CAT……… 31 ENTERTAINMENT CHANNELS | CAT COMPARISON
Relative Share ATV AAJ ENTERTAINMENT 9% 28% 8% TV ONE GEO KAHANI 8%
6% 7% HUM TV ARY DIGITAL 6% 7% A PLUS PLAY ENTERTAINMENT 7% 7% 7%
EXPRESS ENT GEO ENTERTAINMENT
Others
CAT Minutes In Thousands 13 11 11 10 9 9 9 9 9 8
ATV AAJ TV ONE GEO KAHANI HUM TV ARY DIGITAL A PLUS PLAY EXPRESS ENT GEO ENTERTAINMENT ENTERTAINMENT ENTERTAINMENT
Amongst Entertainment Channels ATV Entertainment is Airing The Highest CAT 32 MOVIE CHANNELS | CAT COMPARISON
Relative Share SILVER SCREEN WB STAR LITE 5% 3% 0% HBO 17% FILM WORLD 49% FILMAX 26%
CAT (Minutes) 7000 5744 6000 5000 4000 3066 3000 1910 2000 624 1000 275 29 0 FILM WORLD FILMAX HBO SILVER SCREEN WB STAR LITE
Amongst Movie Channels Film World is Airing The Highest CAT 33 REGIONAL CHANNELS | CAT COMPARISON
Relative Share OTHERS APNA CHANNEL 18% 13% VSH 11% SINDH TV NEWS 4% KTN 6% RAAVI 10% WASEB AVT KHYBER 9% 6% MEHRAN TV SINDH TV 7% PUNJAB TV 9% 7%
CAT (Minutes) 8,000 7,349 7,000 6,221 5,507 6,000 4,874 4,765 5,000 4,006 3661 3633 4,000 3192 3,000 2475 2,000 1,000 0 APNA VSH RAAVI SINDH TV WASEB PUNJAB TV MEHRAN TV AVT KTN SINDH TV CHANNEL KHYBER NEWS
Amongst Regional Channels Apna Channel is Airing The Highest CAT 34 MUSIC , SPORTS , FOOD & KIDS | CAT COMPARISON
Music| CAT (Minutes) Sports |CAT (Minutes)
0 5000 10000 15000 0 500 1000 1500 2000
8XM 13283 TEN SPORTS 1895
JALWA 12043 GEO SUPER 360
THE MUSIK516 PTV SPORTS 244
Food | CAT (Minutes) Kids | CAT (Minutes)
0 500 1000 1500 2000 0 2000 4000 6000 8000
NICKELODEO 7395 MASALA 1549 N CARTOON 2929 NETWORK ZAIQA 322 CINEMACHI 2451 KIDS
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