MEDIALOGIC MONTHLY REVIEW August 2017 The Only Overnight TAM data providing Company in Pakistan. CONTENTS …….. Ratings Slide # oMarket Share%| By Genre 3 4 oTime Band Utilization CAT (Commercial Airtime ) Slide # CAT Comparison by Genre Target Group Share Ratings 5 27 o Top 10 Categories 28 oTop 15 channel Overall C&S | Total Ind 6 Top 10 Advertisers 29 Top 10 Brands 30 oChannel-wise Breakup by Genre 10 Channel-wise Breakup By Genre 31 oTop programs C&S | Total Ind 21 oTop 10 Talk Shows 23 oTop Infotainment Shows 24 oTop Morning Shows 25 Data Source: 2 MARKET SHARE% | BY GENRE 1% 04--Entertainment TOTAL IND 2% 2% 2% 04--Entertainment C&S IND 1% 03--News/Current Affairs 1% 0% 03--News/Current Affairs 3% 2% 2% 05--Foreign Ent 2% 09--Kids 5% 8% 06--Movie 3% 05--Foreign Ent 4% 06--Movie 07--Sports 8% 46% 07--Sports 42% 09--Kids 10--Regional 10--Regional 08--Music 11--Religious 32% 13--Cooking/Food 34% 13--Cooking/Food 11--Religious 08--Music Day-wise Progression | Top (5) Genre Day-wise Progression | Top (5) Genre Local Ent News Kids Foreign Ent Movie Ent News Kids Foreign Ent Movie 60 50 50 40 40 30 30 20 20 10 Market Share% Market Share% 10 0 0 1-Aug 3-Aug 5-Aug 7-Aug 9-Aug 1-Aug 3-Aug 5-Aug 7-Aug 9-Aug 11-Aug 13-Aug 15-Aug 17-Aug 19-Aug 21-Aug 23-Aug 25-Aug 27-Aug 29-Aug 31-Aug 11-Aug 13-Aug 15-Aug 17-Aug 19-Aug 21-Aug 23-Aug 25-Aug 27-Aug 29-Aug 31-Aug Genre-Wise market share is based on the total viewing of 90+ channels being monitored in the new system. Viewing of the In-House cable 3 channels is not included to calculate market share. TIME BANDS UTILIZATION Total Male FemaleTime Slot wise Viewership 40.0 35.0 30.0 25.0 20.0 15.0 10.0 Average Ratings%Average 5.0 0.0 40.0 Total Male Female Gender wise Split of Viewership 34.4 35.0 31.9 32.6 30.0 30.9 30.0 28.1 25.0 22.2 23.1 21.3 21.8 20.5 19.2 20.1 17.9 18.1 20.0 16.3 17.3 14.7 15.0 Average Ratings% 10.0 5.0 0.0 Morning 0800 -1100 Noon/AfterNoon 1100 Pre-PrimeTime 1700 - Prime Time 1900 - Post-Prime Time 2100 Late Night 2300 - 2400 - 1700 1900 2100 - 2300 4 TARGET GROUP SHARE RATINGS BY Age Group BY SEC 4% 7% M/F | 05 to 14 14% 22% SEC A 27% 16% SEC B M/F | 15 to 25 SEC C SEC D M/F | 26 to 45 SEC E 32% 28% M/F | 46 to 59 22% 28% M/F | 60+ 5 *TGSR/Profile is based on total usage ( 24 Hours avg ratings of based on TTV) TOP 15 CHANNEL OVERALL |PAKISTAN TOTAL ATV lead the overall top 15 channels charts on Total Ind followed by PTV Home whereas ARY DIGITAL lead on C&S followed by GEO ENTERTAINMENT. Aug.17 All Ind C&S Ind Rank Channel Name Ratings% Rank Channel Name Ratings% 1 ATV 1.49 1 ARY DIGITAL 0.93 2 PTV HOME 1.45 2 GEO ENTERTAINMENT 0.75 3 ARY DIGITAL 0.65 3 HUM TV 0.71 4 GEO ENTERTAINMENT 0.52 4 GEO NEWS 0.62 5 HUM TV 0.5 5 CARTOON NETWORK 0.54 6 GEO NEWS 0.43 6 ARY NEWS 0.46 7 CARTOON NETWORK 0.38 7 EXPRESS NEWS 0.38 8 PTV NEWS 0.36 8 SAMAA 0.3 9 ARY NEWS 0.32 9 DUNYA NEWS 0.26 10 EXPRESS NEWS 0.27 10 URDU 1 0.26 11 SAMAA 0.21 11 FILMAZIA 0.25 12 DUNYA NEWS 0.18 12 A PLUS 0.25 13 URDU 1 0.18 13 DISNEY CHANNEL 0.24 14 FILMAZIA 0.18 14 EXPRESS ENTERTAINMENT 0.24 15 A PLUS 0.17 15 TV ONE 0.22 Note: Raking is based on 24 Hours Avg Ratings 6 TOP 15 CHANNEL OVERALL |PAKISTAN URBAN ARY DIGITAL lead the overall top 15 channels charts on Total Ind and C&S Ind Aug.17 All Ind C&S Ind Rank Channel Name Ratings% Rank Channel Name Ratings% 1 ARY DIGITAL 0.86 1 ARY DIGITAL 0.92 2 GEO ENTERTAINMENT 0.68 2 GEO ENTERTAINMENT 0.73 3 HUM TV 0.65 3 HUM TV 0.7 4 GEO NEWS 0.58 4 GEO NEWS 0.63 5 CARTOON NETWORK 0.50 5 CARTOON NETWORK 0.53 6 ATV 0.45 6 ARY NEWS 0.45 7 ARY NEWS 0.42 7 EXPRESS NEWS 0.37 8 PTV HOME 0.39 8 SAMAA 0.29 9 EXPRESS NEWS 0.34 9 A PLUS 0.29 10 SAMAA 0.27 10 FILMAZIA 0.28 11 A PLUS 0.27 11 URDU 1 0.27 12 FILMAZIA 0.26 12 DUNYA NEWS 0.25 13 URDU 1 0.25 13 DISNEY CHANNEL 0.24 14 DUNYA NEWS 0.23 14 EXPRESS ENTERTAINMENT 0.24 15 DISNEY CHANNEL 0.22 15 TV ONE 0.21 Note: Raking is based on 24 Hours Avg Ratings 7 TOP 15 CHANNELS BY REGION | TOTAL IND Pak Total Pak Urban Karachi Lahore Non Metros Rwp/Isl Ran Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% k GEO 1 ATV 1.49 ARY DIGITAL 0.86 0.99 GEO NEWS 0.96 ATV 0.84 ARY DIGITAL 0.91 ENTERTAINMENT GEO 2 PTV HOME 1.45 0.68 ARY DIGITAL 0.95 ARY DIGITAL 0.85 ARY DIGITAL 0.79 PTV HOME 0.75 ENTERTAINMENT GEO 3 ARY DIGITAL 0.65 HUM TV 0.65 HUM TV 0.63 HUM TV 0.81 HUM TV 0.62 0.62 ENTERTAINMENT GEO CARTOON CARTOON GEO 4 0.52 GEO NEWS 0.58 0.60 0.47 0.57 FILMAZIA 0.58 ENTERTAINMENT NETWORK NETWORK ENTERTAINMENT GEO CARTOON CARTOON 5 HUM TV 0.50 0.50 GEO NEWS 0.52 ENTERTAINMEN 0.44 PTV HOME 0.46 0.53 NETWORK NETWORK T DISNEY 6 GEO NEWS 0.43 ATV 0.45 EXPRESS NEWS 0.47 0.39 GEO NEWS 0.46 PTV NEWS 0.52 CHANNEL CARTOON 7 0.38 ARY NEWS 0.42 ARY NEWS 0.45 ATV 0.34 CARTOON NETWORK 0.42 ARY NEWS 0.50 NETWORK 8 PTV NEWS 0.36 PTV HOME 0.39 SAMAA 0.44 DUNYA NEWS 0.33 ARY NEWS 0.42 HUM TV 0.48 EXPRESS 9 ARY NEWS 0.32 EXPRESS NEWS 0.34 0.28 ARY NEWS 0.32 A PLUS 0.29 GEO NEWS 0.47 ENTERTAINMENT 10 EXPRESS NEWS 0.27 SAMAA 0.27 STAR PLUS 0.27 PTV HOME 0.30 DISNEY CHANNEL 0.27 A PLUS 0.46 11 SAMAA 0.21 A PLUS 0.27 PTV HOME 0.25 TV ONE 0.27 EXPRESS NEWS 0.27 EXPRESS NEWS 0.43 EXPRESS 12 DUNYA NEWS 0.18 FILMAZIA 0.26 URDU 1 0.25 A PLUS 0.25 FILMAZIA 0.26 0.38 ENTERTAINMENT 13 URDU 1 0.18 URDU 1 0.25 DAWN NEWS 0.25 COLORS 0.24 URDU 1 0.25 URDU 1 0.36 EXPRESS 14 FILMAZIA 0.18 DUNYA NEWS 0.23 TV ONE 0.20 0.24 DUNYA NEWS 0.23 GEO KAHANI 0.33 NEWS 15 A PLUS 0.17 DISNEY CHANNEL 0.22 A PLUS 0.20 DAWN NEWS 0.24 SAMAA 0.21 SAMAA 0.33 TOP 15 CHANNELS BY REGION | C&S IND Pak Total Pak Urban Karachi Lahore Non Metros Rwp/Isl Rank Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% GEO 1 ARY DIGITAL 0.93 ARY DIGITAL 0.92 1.01 GEO NEWS 1.01 ARY DIGITAL 0.88 ARY DIGITAL 1.03 ENTERTAINMENT GEO GEO GEO 2 0.75 0.73 ARY DIGITAL 0.96 ARY DIGITAL 0.89 HUM TV 0.69 0.71 ENTERTAINMENT ENTERTAINMENT ENTERTAINMENT 3 HUM TV 0.71 HUM TV 0.70 HUM TV 0.65 HUM TV 0.85 GEO ENTERTAINMENT 0.64 FILMAZIA 0.66 CARTOON 4 GEO NEWS 0.62 GEO NEWS 0.63 CARTOON NETWORK 0.61 0.50 GEO NEWS 0.52 CARTOON NETWORK 0.60 NETWORK CARTOON GEO 5 0.54 CARTOON NETWORK 0.53 GEO NEWS 0.53 0.46 CARTOON NETWORK 0.47 ARY NEWS 0.57 NETWORK ENTERTAINMENT 6 ARY NEWS 0.46 ARY NEWS 0.45 EXPRESS NEWS 0.48 DISNEY CHANNEL 0.41 ARY NEWS 0.47 HUM TV 0.55 7 EXPRESS NEWS 0.38 EXPRESS NEWS 0.37 ARY NEWS 0.46 DUNYA NEWS 0.34 A PLUS 0.33 GEO NEWS 0.53 8 SAMAA 0.30 SAMAA 0.29 SAMAA 0.45 ARY NEWS 0.34 DISNEY CHANNEL 0.30 A PLUS 0.53 EXPRESS 9 DUNYA NEWS 0.26 A PLUS 0.29 0.29 TV ONE 0.28 EXPRESS NEWS 0.30 EXPRESS NEWS 0.48 ENTERTAINMENT EXPRESS 10 URDU 1 0.26 FILMAZIA 0.28 STAR PLUS 0.28 A PLUS 0.26 FILMAZIA 0.29 0.43 ENTERTAINMENT 11 FILMAZIA 0.25 URDU 1 0.27 URDU 1 0.26 COLORS 0.26 URDU 1 0.28 URDU 1 0.40 12 A PLUS 0.25 DUNYA NEWS 0.25 DAWN NEWS 0.26 EXPRESS NEWS 0.25 DUNYA NEWS 0.26 GEO KAHANI 0.38 13 DISNEY CHANNEL 0.24 DISNEY CHANNEL 0.24 TV ONE 0.21 DAWN NEWS 0.25 SAMAA 0.23 SAMAA 0.37 EXPRESS EXPRESS EXPRESS 14 0.24 0.24 A PLUS 0.20 0.23 GEO KAHANI 0.22 SEE TV 0.36 ENTERTAINMENT ENTERTAINMENT ENTERTAINMENT 15 TV ONE 0.22 TV ONE 0.21 TEN SPORTS 0.20 FILMAZIA 0.22 NEO TV 0.21 DUNYA NEWS 0.30 9 ENTERTAINMENT CHANNELS – 24 HOURS ARY DIGITAL is Leading on both Total and C&S Ind.