Department of City Planning RECOMMENDATION REPORT

CULTURAL HERITAGE COMMISSION CASE NO.: CHC -2009 -404 -HCM ENV-2009-405-CE

HEARING DATE: March 19, 2009 Location: 5610 York Blvd, 5625 Buchanan St. TIME: 10:00 AM Council Districts: 1 and 14 PLACE : City Hall, Room 1010 Community Plan Area: Northeast Los Angeles 200 N. Spring Street Area Planning Commission: East Los Angeles Los Angeles, CA Neighborhood Council: Historic Highland Park 90012 Legal Description: Lot 8 and 17 of Block 15 of Grider and Hamilton’s Highland Park Tract

PROJECT: Historic-Cultural Monument Application for the HIGHLAND PARK STORE

REQUEST: Declare the property a Historic-Cultural Monument

OWNER: Schwab, Robert H and Louis H. Trust, Schwab, R Trust, H. Schwab Trust c/o R and L Properties 10940 , Suite 2250 Los Angeles, CA 90024-3954

APPLICANT: Charles J. Fisher Highland Park Heritage Trust 140 South Avenue 57 Los Angeles, CA 90042

RECOMMENDATION That the Cultural Heritage Commission:

1. Not declare the property a Historic-Cultural Monument per Los Angeles Administrative Code Chapter 9, Division 22, Article 1, Section 22.171.7

2. Adopt the report findings.

S. GAIL GOLDBERG, AICP Director of Planning [SIGNED ORIGINAL IN FILE] [SIGNED ORIGINAL IN FILE]

Ken Bernstein, AICP, Manager Lambert M. Giessinger, Preservation Architect Office of Historic Resources Office of Historic Resources

Prepared by: [SIGNED ORIGINAL IN FILE] ______Edgar Garcia, Preservation Planner Office of Historic Resources

Attachments: January, 2009 Historic-Cultural Monument Application ZIMAS Report 5610 York Boulevard CHC-2009-404-HCM Page 2 of 3

SUMMARY

Built in 1967 and located in the Highland Park community, this two-story rectangular-planned commercial building exhibited character-defining features of the Late Modern style. Built as a , the subject building is set back from York Boulevard to allow for a parking lot. Symmetrically composed, the building features a front-facing reinforced concrete arched roof covered with rolled composition. A large arched beam forms the fascia at the base of the roof, extending beyond the side eaves. This roof structure forms the primary architectural feature of the subject building. The exterior walls are glass, aluminum, and steel flanked by stone covered wings with vertical banding. Large plate glass windows with off-center entrances bisected by a centrally located sign board compose the main façade. The back elevation of the subject building features the roof arch form with unadorned concrete walls. The interior features an open space with an undulating arched ceiling and exposed I-beams. Secondary structures on the subject property include a large pole sign.

The proposed Highland Park Safeway Store historic monument was designed by the firm Novikoff Engineers and built by the Safeway Company. The Safeway market chain was established in 1914 in Southern and quickly grew as a major supermarket chain throughout the state of California, eventually becoming the world’s largest chain of food stores. In 1967, the company opened a location at the subject site using one of their standardized prototypical designs, known as the “Marina Plan.” The “Marina Plan” was roughly a design scheme that consisted of a main central arch, high beamed ceiling, and a glass façade. This style was typical of their supermarket stores throughout California and the . The subject building was converted to a “Pic N Save” store sometime in the 1980s and later “Big Lots.” The subject building is currently vacant.

CRITERIA

The criterion is the Cultural Heritage Ordinance which defines a historical or cultural monument as any site (including significant trees or other plant life located thereon) building or structure of particular historic or cultural significance to the City of Los Angeles, such as historic structures or sites in which the broad cultural, economic, or social history of the nation, State or community is reflected or exemplified, or which are identified with historic personages or with important events in the main currents of national, State or local history or which embody the distinguishing characteristics of an architectural type specimen, inherently valuable for a study of a period style or method of construction, or a notable work of a master builder, designer or architect whose individual genius influenced his age.

FINDINGS

The written nomination argues that the property meets two of the specified Historic-Cultural Monument criteria: 1) “embodies the distinguishing characteristics of an architectural type specimen, inherently valuable for a study of a period style or method of construction,” and 2) reflects “the broad cultural, economic, or social history of the nation, State or community.”

Analysis of the subject property by staff has determined that the subject building’s design does not represent an example of Late Modern-style architecture that meets criteria for designation as a Historic-Cultural Monument. Although the subject building exhibits character-defining features of Late Modern-style commercial architecture typical of the 1960s-70s such as stone 5610 York Boulevard CHC-2009-404-HCM Page 3 of 3

covered wall surfaces, large glass windows, and a distinctive roof form, this building does not constitute a particularly outstanding or distinctive example of this style. Although having a distinctive roof form, the subject building’s design as a whole does not appear to be a highly significant example of Late Modern design.

The nomination argues that the subject building’s association with the “Marina Style,” a standardized design for used by the Safeway Company, renders it eligible for designation. Although this design is clearly associated with the development of the company, this prototype design appears to have only been a loose set of design features. The subject building appears to have only been a modestly representative example, incorporating some design elements of the “Marina Style.” Other examples of this style presented in the application material do appear to more successfully embody this design standard.

The nomination also argues that the subject building is eligible for local designation based on its association with the Safeway Company. As the company constructed hundreds of supermarket locations throughout the United States, the subject building does not appear to have any particular distinction from the other Safeway supermarkets. Although the company was founded in Los Angeles in 1914, the subject building and its location do not have any specific links with the original establishment of the company.

Because of legally permitted demolition and renovation work performed on the building prior to the consideration hearing with the Cultural Heritage Commission, the subject building exhibits severe integrity issues relative to its original architectural design and extant fabric. While the Cultural Heritage Ordinance does not have a specific test of “integrity,” a potential resource evaluated against the ordinance’s architectural criterion should retain the character-defining features that enable it to embody a particular architectural style.

Although the subject building retains its essential form owing to its intact roof, the extent of renovations and removal of original building fabric have ultimately compromised its original design. Should the subject building have maintained a high degree of intact architectural integrity, the Late Modern architectural design itself would not have rendered it eligible for local designation.

Based on the specified criteria, the subject property does not meet criteria for designation as a Historic-Cultural Monument.

BACKGROUND

At its meeting of February 19, 2009, the Cultural Heritage Commission voted to take the application under consideration. On March 5, 2009, the Cultural Heritage Commission toured the subject property.

Los Angeles Department of City Planning RECOMMENDATION REPORT

CULTURAL HERITAGE COMMISSION CASE NO.: CHC -2009 -404 -HCM ENV-2009-405-CE

HEARING DATE: February 19, 2009 Location: 5610 York Blvd, 5625 Buchanan St. TIME: 10:00 AM Council District: 1/14 PLACE : City Hall, Room 1010 Community Plan Area: Northeast Los Angeles 200 N. Spring Street Area Planning Commission: East Los Angeles Los Angeles, CA Neighborhood Council: Historic Highland Park 90012 Legal Description: Lot 8 and 17 of Block 15 of Grider and Hamilton’s Highland Park Tract

PROJECT: Historic-Cultural Monument Application for the HIGHLAND PARK SAFEWAY STORE

REQUEST: Declare the property a Historic-Cultural Monument

OWNER: Schwab, Robert H and Louis H. Trust, Schwab, R Trust, H. Schwab Trust c/o R and L Properties 10940 Wilshire Boulevard, Suite 2250 Los Angeles, CA 90024-3954

APPLICANT: Charles J. Fisher Highland Park Heritage Trust 140 South Avenue 57 Los Angeles, CA 90042

RECOMMENDATION That the Cultural Heritage Commission:

1. Take the property under consideration as a Historic-Cultural Monument per Los Angeles Administrative Code Chapter 9, Division 22, Article 1, Section 22.171.10 because the application and accompanying photo documentation suggest the submittal may warrant further investigation.

2. Adopt the report findings.

S. GAIL GOLDBERG, AICP Director of Planning [SIGNED ORIGINAL IN FILE] [SIGNED ORIGINAL IN FILE]

Ken Bernstein, AICP, Manager Lambert M. Giessinger, Preservation Architect Office of Historic Resources Office of Historic Resources

Prepared by: [SIGNED ORIGINAL IN FILE] ______Edgar Garcia, Preservation Planner Office of Historic Resources

Attachments: January, 2009 Historic-Cultural Monument Application ZIMAS Report 5610 York Boulevard CHC-2009-404-HCM Page 2 of 2

SUMMARY

Built in 1967 and located in the Highland Park community, this two-story rectangular-planned commercial building exhibits character-defining features of the Late Modern style. Built as a supermarket, the subject building is set back from York Boulevard to allow for a parking lot. Symmetrically composed, the building features a front-facing reinforced concrete arched roof covered with rolled composition. A large arched beam forms the fascia at the base of the roof, extending beyond the side eaves. This roof structure forms the primary architectural feature of the subject building. The exterior walls are glass, aluminum, and steel flanked by stone covered wings with vertical banding. Large plate glass windows with off-center entrances bisected by a centrally located sign board compose the main façade. The back elevation of the subject building features the roof arch form with unadorned concrete walls. The interior features an open space with an undulating arched ceiling and exposed I-beams. Secondary structures on the subject property include a large pole sign.

The proposed Highland Park Safeway Store historic monument was designed by the firm Novikoff Engineers and built by the Safeway Company. The Safeway market chain was established in 1914 in and quickly grew as a major supermarket chain throughout the state of California, eventually becoming the world’s largest chain of retail food stores. In 1967, the company opened a location at the subject site using one of their standardized prototypical designs, known as the “Marina Plan.” The “Marina Plan” was roughly a design scheme that consisted of a main central arch, high beamed ceiling, and a glass façade. This style was typical of their supermarket stores throughout California and the United States. The subject building was converted to a “Pic N Save” store sometime in the 1980s and later “Big Lots.” The subject building is currently vacant.

Alterations include signage changes and minor interior changes.

CRITERIA

The criterion is the Cultural Heritage Ordinance which defines a historical or cultural monument as any site (including significant trees or other plant life located thereon) building or structure of particular historic or cultural significance to the City of Los Angeles, such as historic structures or sites in which the broad cultural, economic, or social history of the nation, State or community is reflected or exemplified, or which are identified with historic personages or with important events in the main currents of national, State or local history or which embody the distinguishing characteristics of an architectural type specimen, inherently valuable for a study of a period style or method of construction, or a notable work of a master builder, designer or architect whose individual genius influenced his age.

FINDINGS

Based on the facts set forth in the summary and application, the Commission determines that the application is complete and that the property may be significant enough to warrant further investigation as a potential Historic-Cultural Monument. Historic-Cultural Monument Application

TYPE OR PRINT IN ALL CAPITAL BLOCK LETTERS

Identification

1. name of proposed monument ___ Highland Park Safeway Store______

2. street address ___5610 York Boulevard and 5625 Buchanan Street _

city _Highland Park___ zip code ____90042 council district _ 1 (14-parking lot only) _

assessor’s parcel no. 5478-027-009 (5478-027-004 and 5478-027-005 – Parking lot) _

3. complete legal description: tract _ Grider and Hamilton’s Highland Park Tract, as per Map filed in

Book 8 , Page 106,_of Maps , in the Office of the County Recorder of Los Angeles County. _

Block 15 Lot(s) _ 11 through 19 and the SW 80 Feet of Lot 20 _ arb. no. N/A _

Also Lots 4 through 10, Block 15 of the Tract, Book 19, Pages 85 & 86 of Miscellaneous Records (Parking Lot) _ range of addresses on property 5600 thru 5626 E. York Boulevard, 5601 thru 5629 E. Buchanan _

Street, 801 thru 809 N. Nolden Street and 800 thru 829 N. Avenue 56 _

4. present owner Robert H. and Louis H. Schwab, Trustees, Schwab Def Ben Plan and R. Schwab, ___

Trustee, A. H. Schwab Trust, c/o R and L Properties _

street address ____ 10940 Wilshire Boulevard, Suite 2250 _

city _Los Angeles state CA zip code 90024-3954 phone_ (310) 208-1800 _

owner is: private X __public _

5. present use _ Vacant Retail store original use _ Supermarket _

Description

6. architectural style ___ Late Modern _

7. state present physical description of the site or structure (see optional description worksheet)

(see description worksheet) _ _

_ _ _ _

_ _ _ _ _

_ _

_ _

_ _

_ _

historic-cultural monument application Historic-Cultural Monument Application

Name of Proposed Monument Highland Park Safeway Store

10. construction date: factual _ 1967 _estimated _

11. architect , designer, or engineer: __ Novikoff Engineers _

12. contractor or other builder: _ Owner _

13. dates of enclosed photographs _ January 25, 2009 _

14. condition: excellent _ good fair deteriorated no longer in existence

15. alterations: Signage changes, minor interior changes to convert from a market to a retail store. _

16: Building is slated for extensive remodeling of interior and exterior . _

16. threats to site none known _ private development vandalism public works project

17. is the structure _ on its original site moved unknown significance 18. briefly state historical and/or architectural importance; include dates, events, and persons associated

with site (see optional significance worksheet) This iconic structure was a prototypical design for the _

Safeway Market chain that had its beginning in Southern California in 1914. The company quickly began _

Growing and acquired the chain of Skaggs in 1926, giving it a larger range with _

later mergers eventually spreading Safeway through much of the United States and Canada. Safeway is _

No longer located in Southern California, with the exception of San Diego County, but still has a retail _

Operation through Markets, which they own. The Highland Park Store, using a design known as the_

Marina Plan, was built in 1967 to replace a store at the same location that had only been opened in 1955.

The firms earliest store in Highland Park opened in 1936 on Figueroa and today serves as a Pep Boys _

Outlet. The Marina plan was the firms first standardized design. First developed in the early 1960s, it _

Actually was an updated version of a design that had been developed for , a large Eastern _

Market chain that eventually died in the 1970s due to over expansion. The main elements of the Marina _

Plan are the main central arch, the high beamed ceiling and the large glass main façade. _

19. sources (list books, documents, surveys, personal interviews with dates) Los Angeles City Building permits

per attached, LA County assessors records, recorded deeds, various internet sites on _

Safeway Markets, various articles, _

. _

date form prepared January 28, 2009 _ preparer’s name Charles J. Fisher _

organization Highland Park Heritage Trust . street address 140 S. Avenue 57 _

city _Highland Park state _CA zip code 90042 phone _ (323) 256-3593 _

E-mail address: [email protected] _

historic-cultural monument application DESCRIPTION WORK SHEET

type or print in all capital block letters the _ Highland Park Safeway Store _ is a __ ___ 2 story, name of proposed monument number of stories Late Modern _, _ Rectangular plan Supermarket Building _ architectural style (see liine 8 above) plan shape (see chart) structure use (residence, etc) with a concrete and glass _ finish and steel trim. material (wood siding, wood shingles, brick, stucco, etc material (wood, metal, etc.) its arched roof is covered with rolled composition . glass, aluminum and steel , roof shape (see chart)) material (clay tile, asphalt or wood shingles WINDOW MATERIAL large plate glass windows covering the main façade are part of the design. window type [double hung (slides up & down), casement (opens out), horizontal sliding, etc] the entry features a two sets of electric sliding glass doors for entry and exit _ door location (recessed, centered, off-center, corner, etc.) with a _ single pane glass _ door. Additional character defining elements entry door style (see chart) of the structure are a symmetrical arched roof rising above a large glass façade. The main _ identify original features such as porches (see chart); balconies; number and shape of dormers (see chart); façade is flanked by stone covered wings with vertical banding. A large arched beam forms the _ number and location of chimneys; shutters; secondary finish materials; parapets; metal trim; decorative tile or cast stone; arches; fascia at the base of the roof, with ends extending along and a bit beyond the eaves. Successive beams ornamental woodwork; symmetry or asymmetry; cornices; friezes; towers or turrets; bay windows; halftimbering; horizontality; appear at regular intervals along the inside of the roof back to an office wall near the rear of the _ verticality; formality or informality; garden walls, etc. main interior room. Two additional beams begin at the front façade and cross the other beams at a _ additional defining elements right angle. All are exposed in the ceiling and are visible from the outside. A sign board is centrally located _ additional defining elements along the upper tier of glass on the façade. The second and lower tier are tinted while the top tier is basically _ additional defining elements clear. The arched roof carries from front to rear of the structure. _ additional defining elements secondary buildings consist of A large pole sign situated at the corner of York Boulevard and _ identify garage; garden shelter, etc.

N. Avenue 56. _ identify garage; garden shelter, etc. significant interior spaces include Besides the beams in the open ceiling, florescent lighting is_ Identify original features such as wood paneling; moldings and trim, special glass windows, between and parallel to the beams running front to rear. Lower flat ceilings mark the two side wings identify notable mature trees and shrubs and the rear office area. A light colored tile floor in the sales area and a four digit clock is on the _ identify notable mature trees and shrubs rear wall at the front of the second-story office area. _ identify notable mature trees and shrubs historic-cultural monument application c i t y o f l o s a n g e l e s Significance Work Sheet

type or hand print in all capital block letters

Complete One or Both of the Upper and Lower Portions of This Page

Architectural Significance the _ Highland Park Safeway Store is an important example of name of proposed monument

_ Late Modern _____ architecture Architectural style (see line 8) and meets the cultural heritage ordinance because of the high quality of its design and the retention of its original form, detailing and integrity.

A n d / o r

Historical Significance

The _ Highland Park Safeway Store _ was built in _ 1967 _ _ Name of proposed monument year built

Safeway Markets and Late Modern Architecture was important to the Name of first or other significant owner development of Los Angeles because The Safeway firm, along with Markets, were founded in Los _

Angeles and were the first here to make the leap from smaller more localized stores to the modern supermarket_ as a place to shop for virtually all of the daily household needs. Safeway was founded in Southern California _ in 1914 and soon began expanding with store throughout the region. The chain purchased Skaggs in Northern _

California in 1926, giving them a state-wide presence. In the early 1930s, the firm began to build larger stores, _

Enabling them to close smaller local stores and consolidate with the larger stores. After World War II, there_

Were several local firms, as well as several National firms, that had a major presence in the booming Southern _

California Market. Most store buildings were custom designed before this period. 1930s Safeways included a _

1936 Moderne structure on Figueroa in Highland Park (now a Pep Boys) and the 1939 Art Deco building that _ later housed the Black Cat (HCM 939). Safeway built a new store at the York Boulevard location in 1955, which _ was heralded in the Los Angeles Times as one of the first to utilize the recently invented electric doors, which _ are now standard on all large supermarkets and many large retail establishments. Shortly after that, the chain_ opted to come up with a standard design to advertise that was in fact a Safeway. The chain chose an _ iconic Late Modern arched roof design that portrayed the concept that Safeway was the most forward thinking _ market chain in the United States. By this time Safeway was on its way to becoming the largest market chain in the_

United States and Canada. The new stores soon began to promote this presence. The design was an updated and _

More open version of a design that had been pioneered by the firm of Penn Fruit a short time earlier. However the

Safeway version was much more iconic with its liberal use of glass and modern fluorescent lighting which was _

historic-cultural monument application c i t y o f l o s a n g e l e s Significance Work Sheet Continued used as an architectural statement as a part of the design. The large glass façade brings the light _

From the outside into the store but also allows the inside light out to make the building a welcome _ beacon at night as well as a cheerful location during the day. The design was named the “Marina” type, as a reference to the first store of that design which opened in the Marina District of San Francisco _ in 1959. Over years, the basic design remained the same, but was updated with minor variations. The _

Marina stores were constructed in every state and Province where the Safeway chain operated. In _

1967, Safeway demolished its 12 year old store on York Boulevard and replaced it with the newest _

Marina design. However, by the late 1970s, supermarket design was becoming more boxy and the chains_

Were starting to explore a new, more boxy style. Safeway abandoned the Marina style, many of which _

Had been designed by Novikoff Engineers and went to a new direction of branding their buildings. The_

Safeway name also left Southern California in the 1990s, after the purchase of Vons Markets. Many_

Of the store were closed, such as the one in Highland Park, and others were converted to Vons or _

Pavilions. Many of the closed stores wee converted to retail, such as the Highland Park store, which

Became a “Pic N Save” and was later converted to a “Big Lots” by the same firm. During this period, the_

Building remarkably retained all of its original design elements. Many of the other stores were re- _ designed to provide for their new uses. A 1961 vintage Marina Store in Studio City is completely un- _ recognizable from the outside, with only the arched roof and beam visible on the interior. The idea _ of recognizable outlets is not new. Security Trust and Savings Bank did it in the 1920s with a series _

Commercial Classical Revival buildings designed by the firm of Parkinson and Parkinson. The Highland_

Park Branch was designated as HCM #575. Safeway made a bold statement by choosing the sculpted _

Lines of the emerging Late Modern Style. Beginning in the late 1950s, Late Modernism broke away _

Traditional concepts of Modernism by creating facades that were almost modern sculptures that _

Used the materials and concepts of Modernism to create a new vision. Today, architects such as _

Frank Gehry Have taken Late Modern concepts a step further by turning the structure into an art _ piece. The style was supplanted by the 1980s by “Post Modernism”, which began to incorporate more _ traditional and Classical architectural elements into new buildings. Yet, buildings such as the Marina

Safeways have Helped to define the coming of age of the Baby-Boomer generation. While we celebrate the many Custom homes of Modernism, we tend to ignore the influence of modern design in the _ commercial buildings that were seen and used every day in our lives. _

historic-cultural monument application

City of Los Angeles Department of City Planning

01/28/2009 PARCEL PROFILE REPORT

PROPERTY ADDRESSES Address/Legal Information 5625 E BUCHANAN ST PIN Number: 154-5A227 134 Lot Area (Calculated): 5,990.9 (sq ft) ZIP CODES Thomas Brothers Grid: PAGE 595 - GRID C1 90042 Assessor Parcel No. (APN): 5478027009 Tract: GRIDER AND HAMILTON'S HIGHLAND PARK RECENT ACTIVITY Map Reference: M B 8-106/107 None Block: 15 Lot: 17 CASE NUMBERS Arb (Lot Cut Reference): None CPC-3511 Map Sheet: 154-5A227 CPC-22490 CPC-1989-22490 Jurisdictional Information CPC-1989-177-IPRO Community Plan Area: Northeast Los Angeles CPC-1986-826-GPC Area Planning Commission: East Los Angeles ORD-173540-SA2170A Neighborhood Council: Historic Highland Park ORD-172316 Council District: CD 1 - Ed P. Reyes ORD-165351-SA1591 Census Tract #: 1836.10 ZA-11575 LADBS District Office: Los Angeles Metro AFF-35239 CFG-2000 Planning and Zoning Information Special Notes: None Zoning: [Q]C2-1XL Zoning Information (ZI): ZI-2129 East Los Angeles State Enterprise Zone General Plan Land Use: General Commercial Plan Footnote - Site Req.: See Plan Footnotes Additional Plan Footnotes: Northeast Los Angeles Specific Plan Area: None Design Review Board: No Historic Preservation Review: No Historic Preservation Overlay Zone: None Other Historic Designations: None Other Historic Survey Information: None Mills Act Contract: None POD - Pedestrian Oriented Districts: None CDO - Community Design Overlay: None NSO - Neighborhood Stabilization Overlay: None Streetscape: No Sign District: No Adaptive Reuse Incentive Area: None CRA - Community Redevelopment Agency: None Central City Parking: No Downtown Parking: No Building Line: None 500 Ft School Zone: No 500 Ft Park Zone: No

Assessor Information Assessor Parcel No. (APN): 5478027009 APN Area (Co. Public Works)*: 1.265 (ac) Use Code: 1400 - Supermarket (12000 sqft or more) Assessed Land Val.: $1,332,827 Assessed Improvement Val.: $411,958 Last Owner Change: 05/16/07 Last Sale Amount: $0 Tax Rate Area: 4 Deed Ref No. (City Clerk): 8-78

The contents of this report are bound by the User Agreement as described in the Terms and Conditions of this website. For more details, please refer to the Terms & Conditions link located at http://zimas.lacity.org. (*) - APN Area: LA County Assessor's Office is not the data provider for this item. The data source is from the Los Angeles County's Public Works, Flood Control, Benefit Assessment. 35553 2311036 2025326 1-264 Building 1: 1. Year Built: 1967 1. Building Class: C6 1. Number of Units: 0 1. Number of Bedrooms: 0 1. Number of Bathrooms: 0 1. Building Square Footage: 27,737.0 (sq ft) Building 2: 2. Year Built: Not Available 2. Building Class: Not Available 2. Number of Units: 0 2. Number of Bedrooms: 0 2. Number of Bathrooms: 0 2. Building Square Footage: 0.0 (sq ft) Building 3: 3. Year Built: Not Available 3. Building Class: Not Available 3. Number of Units: 0 3. Number of Bedrooms: 0 3. Number of Bathrooms: 0 3. Building Square Footage: 0.0 (sq ft) Building 4: 4. Year Built: Not Available 4. Building Class: Not Available 4. Number of Units: 0 4. Number of Bedrooms: 0 4. Number of Bathrooms: 0 4. Building Square Footage: None Building 5: 5. Year Built: Not Available 5. Building Class: Not Available 5. Number of Units: 0 5. Number of Bedrooms: 0 5. Number of Bathrooms: 0 5. Building Square Footage: 0.0 (sq ft)

Additional Information Airport Hazard: None Coastal Zone: None Farmland: Area not Mapped Very High Fire Hazard Severity Zone: No Fire District No. 1: No Fire District No. 2: Yes Flood Zone: None Hazardous Waste / Border Zone Properties: No Methane Hazard Site: None High Wind Velocity Areas: No Hillside Grading: Yes Oil Wells: None Alquist-Priolo Fault Zone: Yes Distance to Nearest Fault: 0.02371 (km) Landslide: No Liquefaction: No

Economic Development Areas Business Improvement District: None Federal Empowerment Zone: None Renewal Community: No Revitalization Zone: None State Enterprise Zone: East Los Angeles State Enterprise Zone Targeted Neighborhood Initiative: None

Public Safety Police Information:

The contents of this report are bound by the User Agreement as described in the Terms and Conditions of this website. For more details, please refer to the Terms & Conditions link located at http://zimas.lacity.org. (*) - APN Area: LA County Assessor's Office is not the data provider for this item. The data source is from the Los Angeles County's Public Works, Flood Control, Benefit Assessment. Bureau: Central Division / Station: Northeast Report District: 1138 Fire Information: District / Fire Station: 12 Batallion: 2 Division: 1 Red Flag Restricted Parking: No

The contents of this report are bound by the User Agreement as described in the Terms and Conditions of this website. For more details, please refer to the Terms & Conditions link located at http://zimas.lacity.org. (*) - APN Area: LA County Assessor's Office is not the data provider for this item. The data source is from the Los Angeles County's Public Works, Flood Control, Benefit Assessment. CASE SUMMARIES Note: Information for Case Summaries is Retrieved from the Planning Department's Plan Case Tracking System (PCTS) Database. Case Number: CPC-1989-177-IPRO Required Action(s): IPRO-INTERIM PLAN REVISION ORDINANCE Project Description(s): INTERIM CONTROL ORDINANCE FOR THE ENTIRE NORTHEAST LOS ANGELESDISTRICT PLAN CONTINUATION OF CPC-89-0177. SEE GENERAL COMMENTS FOR CONTINUATION.

Case Number: CPC-1986-826-GPC Required Action(s): GPC-GENERAL PLAN/ZONING CONSISTENCY (AB283) Project Description(s): GENERAL PLAN/ZONING CONSISTENCY - ZONE CHANGES - HEIGHT DISTRICT CHANGES AND PLAN AMENDMENTS - VARIOUS LOCATIONS DATA NOT AVAILABLE CPC-3511 CPC-22490 CPC-1989-22490 ORD-173540-SA2170A ORD-172316 ORD-165351-SA1591 ZA-11575 AFF-35239 CFG-2000

The contents of this report are bound by the User Agreement as described in the Terms and Conditions of this website. For more details, please refer to the Terms & Conditions link located at http://zimas.lacity.org. (*) - APN Area: LA County Assessor's Office is not the data provider for this item. The data source is from the Los Angeles County's Public Works, Flood Control, Benefit Assessment. City of Los Angeles Department of City Planning

01/28/2009 PARCEL PROFILE REPORT

PROPERTY ADDRESSES Address/Legal Information 5610 E YORK BLVD PIN Number: 154-5A227 75 Lot Area (Calculated): 5,595.5 (sq ft) ZIP CODES Thomas Brothers Grid: PAGE 595 - GRID C1 90042 Assessor Parcel No. (APN): 5478027004 Tract: NEW YORK TRACT Map Reference: M R 19-85/86 RECENT ACTIVITY Block: 15 None Lot: 8 Arb (Lot Cut Reference): None CASE NUMBERS Map Sheet: 154-5A227 CPC-22490 CPC-1989-22490 Jurisdictional Information CPC-1989-177-IPRO Community Plan Area: Northeast Los Angeles CPC-1986-826-GPC Area Planning Commission: East Los Angeles ORD-173540-SA2170A Neighborhood Council: Historic Highland Park ORD-172316 Council District: CD 14 - Jose Huizar ORD-165351-SA1590 Census Tract #: 1836.10 ORD-134623 LADBS District Office: Los Angeles Metro PKG-3351 Planning and Zoning Information Special Notes: None Zoning: [Q]C2-1XL Zoning Information (ZI): ZI-2129 East Los Angeles State Enterprise Zone General Plan Land Use: General Commercial Plan Footnote - Site Req.: See Plan Footnotes Additional Plan Footnotes: Northeast Los Angeles Specific Plan Area: None Design Review Board: No Historic Preservation Review: No Historic Preservation Overlay Zone: None Other Historic Designations: None Other Historic Survey Information: None Mills Act Contract: None POD - Pedestrian Oriented Districts: None CDO - Community Design Overlay: None NSO - Neighborhood Stabilization Overlay: None Streetscape: No Sign District: No Adaptive Reuse Incentive Area: None CRA - Community Redevelopment Agency: None Central City Parking: No Downtown Parking: No Building Line: None 500 Ft School Zone: No 500 Ft Park Zone: No

Assessor Information Assessor Parcel No. (APN): 5478027004 APN Area (Co. Public Works)*: 0.771 (ac) Use Code: 2700 - Parking Lot (Patron or Employee) Assessed Land Val.: $801,038 Assessed Improvement Val.: $6,722 Last Owner Change: 05/16/07 Last Sale Amount: $0 Tax Rate Area: 4 Deed Ref No. (City Clerk): 8-78 35553

The contents of this report are bound by the User Agreement as described in the Terms and Conditions of this website. For more details, please refer to the Terms & Conditions link located at http://zimas.lacity.org. (*) - APN Area: LA County Assessor's Office is not the data provider for this item. The data source is from the Los Angeles County's Public Works, Flood Control, Benefit Assessment. 2311036 2025326 1-269 Building 1: 1. Year Built: 1968 1. Building Class: Not Available 1. Number of Units: 0 1. Number of Bedrooms: 0 1. Number of Bathrooms: 0 1. Building Square Footage: 33,000.0 (sq ft) Building 2: 2. Year Built: Not Available 2. Building Class: Not Available 2. Number of Units: 0 2. Number of Bedrooms: 0 2. Number of Bathrooms: 0 2. Building Square Footage: 0.0 (sq ft) Building 3: 3. Year Built: Not Available 3. Building Class: Not Available 3. Number of Units: 0 3. Number of Bedrooms: 0 3. Number of Bathrooms: 0 3. Building Square Footage: 0.0 (sq ft) Building 4: 4. Year Built: Not Available 4. Building Class: Not Available 4. Number of Units: 0 4. Number of Bedrooms: 0 4. Number of Bathrooms: 0 4. Building Square Footage: None Building 5: 5. Year Built: Not Available 5. Building Class: Not Available 5. Number of Units: 0 5. Number of Bedrooms: 0 5. Number of Bathrooms: 0 5. Building Square Footage: 0.0 (sq ft)

Additional Information Airport Hazard: None Coastal Zone: None Farmland: Area not Mapped Very High Fire Hazard Severity Zone: No Fire District No. 1: No Fire District No. 2: Yes Flood Zone: None Hazardous Waste / Border Zone Properties: No Methane Hazard Site: None High Wind Velocity Areas: No Hillside Grading: Yes Oil Wells: None Alquist-Priolo Fault Zone: Yes Distance to Nearest Fault: Within Fault Zone Landslide: No Liquefaction: No

Economic Development Areas Business Improvement District: None Federal Empowerment Zone: None Renewal Community: No Revitalization Zone: None State Enterprise Zone: East Los Angeles State Enterprise Zone Targeted Neighborhood Initiative: None

Public Safety Police Information: Bureau: Central

The contents of this report are bound by the User Agreement as described in the Terms and Conditions of this website. For more details, please refer to the Terms & Conditions link located at http://zimas.lacity.org. (*) - APN Area: LA County Assessor's Office is not the data provider for this item. The data source is from the Los Angeles County's Public Works, Flood Control, Benefit Assessment. Division / Station: Northeast Report District: 1138 Fire Information: District / Fire Station: 12 Batallion: 2 Division: 1 Red Flag Restricted Parking: No

The contents of this report are bound by the User Agreement as described in the Terms and Conditions of this website. For more details, please refer to the Terms & Conditions link located at http://zimas.lacity.org. (*) - APN Area: LA County Assessor's Office is not the data provider for this item. The data source is from the Los Angeles County's Public Works, Flood Control, Benefit Assessment. CASE SUMMARIES Note: Information for Case Summaries is Retrieved from the Planning Department's Plan Case Tracking System (PCTS) Database. Case Number: CPC-1989-177-IPRO Required Action(s): IPRO-INTERIM PLAN REVISION ORDINANCE Project Description(s): INTERIM CONTROL ORDINANCE FOR THE ENTIRE NORTHEAST LOS ANGELESDISTRICT PLAN CONTINUATION OF CPC-89-0177. SEE GENERAL COMMENTS FOR CONTINUATION.

Case Number: CPC-1986-826-GPC Required Action(s): GPC-GENERAL PLAN/ZONING CONSISTENCY (AB283) Project Description(s): GENERAL PLAN/ZONING CONSISTENCY - ZONE CHANGES - HEIGHT DISTRICT CHANGES AND PLAN AMENDMENTS - VARIOUS LOCATIONS DATA NOT AVAILABLE CPC-22490 CPC-1989-22490 ORD-173540-SA2170A ORD-172316 ORD-165351-SA1590 ORD-134623 PKG-3351

The contents of this report are bound by the User Agreement as described in the Terms and Conditions of this website. For more details, please refer to the Terms & Conditions link located at http://zimas.lacity.org. (*) - APN Area: LA County Assessor's Office is not the data provider for this item. The data source is from the Los Angeles County's Public Works, Flood Control, Benefit Assessment.

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Jump to: navigation, search This article is about the U.S.-based supermarket corporation. For other uses, see Safeway. Safeway, Inc.



Type Public (NYSE: SWY)

Founded American Falls,Idaho (1915)

Headquarters Pleasanton, California

Key people Steve Burd, CEO & Chairman

Industry Retail (Grocery)

bakery, dairy, deli, dry cleaning, frozen foods, fuel, grocery, lottery, frozen meat, Products pharmacy, photographic processing, produce, seafood, snacks, liquor, flowers, and Western UnionTM

Revenue 42.3 billion USD (2007)

Employees 201,000 (2007)[1]

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x 1 History o 1.1 Seelig and Skaggs Merger o 1.2 Expansion o 1.3 International Growth o 1.4 1940s-1970s o 1.5 1980s: and sell-offs o 1.6 1990s and beyond o 1.7 Other Store Formats & Concepts x 2 Corporate governance x 3 Locations x 4 Brands o 4.1 Past brands o 4.2 Brands today o 4.3 Lifestyle branding o 4.4 Safeway fuel o 4.5 Safeway ATM Network x 5 Banners x 6 Logos x 7 Slogans x 8 Image gallery x 9 SCOP: Safeway Category Optimization Process x 10 Safeway Music x 11 References x 12 External links

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x Basic Red — Mostly paper products, but includes large tubs of ice cream. x Bright Green — Environmentally friendly cleaning products. x Butcher's Cut, The — Secondary meat brand used for pre-packaged cold cut and raw meats. x Captains Choice — Seafood brand. x Dairy Glen — A second dairy brand. It is also used for the two gallon tubs of ice cream. x Deli Counter, The — A secondary deli brand used mainly for cold cuts. x Diablo Creek — Wine x Eating Right — Brand used for healthier eating using labels such as low fat, low sodium, etc. x Firefly Ridge — Wine x Gourmet Meat Shoppe — Frozen meat products. x Jerseymaid — A carryover dairy brand from Safeway's acquisition of Vons, still used due to its reputation. x Lucerne — The main dairy brand, used for ice cream, cheese, yogurt, and milk. x Manor House — Another frozen meat line used for turkeys during the holidays. x Mom to Mom — A full line of baby products. x O Organics — Line of organic products. x Oven Joy — Bread brand that is neither Safeway, O Organics, Eating Right nor Safeway Select. x Primo Taglio — The upscale deli cold cut brand. x Priority — Pet care brand. x Produce Stand, The — Pre-packaged produce such as baby carrots, salads, and raisins. x Ranchers Reserve — The upscale meat brand. x Remarkable — Used for the based stores. x Safeway — This includes non-branded items like Go2 Cola, that have unique names, and are not a whole brand to themselves. It is also used on items that just have descriptive titles instead of names. x Safeway Select — These are mostly the upscale items. x Signature Cafe — Deli Line of soups, side dishes and pre-made salads.

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x Carrs (Carr-Gottstein Foods), Alaska supermarket chain x , food stores in western Mexico, competes primarily with Wal-Mart x Dominick's (Dominick's Finer Foods), Chicagoland supermarket chain x Genuardi's (Genuardi's Family Markets), Delaware Valley supermarket chain x Pak 'n' Save ( chain in California) x Randall's Food Markets, southeast and central Texas supermarket chain o Tom Thumb Food & Pharmacy, North Texas supermarket chain x Vons (The Vons Companies, Inc.), Southern California/ supermarket chain o , upscale division of Vons

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x The S Medallion (1946–December 1981) — The red "S" part was slightly thinned in late 1957, and would remain in this fashion through 1981. x The Ribbon Leaf (January 1982–2005) — Safeway used this logo from January 1982 to April 17, 2005. The red stylized "S" was still located in the center. x The Yin-Yang - Life logo (January 2005 to the present) — The stylized "S" is still located in the center, but is now white.

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x Since We're Neighbors, Let's Be Friends (1972–1979) — Probably the first Safeway advertising campaign to make use of a singalong jingle. This slogan was used by the U.S. stores until July 16, 1979, when the "Everything" slogan was adopted. (lyrics acceptable) x Today at Safeway (used by the Canadian stores during the same period as the American jingle listed above) x Everything You Want from a Store and a Little Bit More (1979–December 1981) — This campaign, launched on July 16, 1979, was adopted, perhaps, to reflect the image of as "one stop shopping centers." This campaign was used through December 1981, although it was in use in the UK into the 1990s. x Today's Safeway: Where You Get a Little Bit More (January 1982–1983) — The first Safeway ad campaign to make use of the company's new "ribbon leaf" logo. x America's Favorite Food Store (1983–1986) x I Work an Honest Day and I Want an Honest Deal (1985–1987) — "America's favorite food store" tagline used with this campaign through 1986 until the buyout and divestitures, which reduced the storecount and made the "America's favorite" line inaccurate. Also featured a song. [verification needed] x Nobody Does It Better (1988– late 1990s ) — This campaign is unique for being adapted from a pop song. In this case, the song was originally a hit for Carly Simon in 1977. Simon originally sang it as the theme song to 1977's James Bond movie, The Spy Who Loved Me. x We Bring It All Together (late 1980s–early 1990s) Main slogan for Safeway locations in Canada. [verification needed] x Giving Our Best (2001 –2005) x Vons is Value (mid-to-late 1990s) — Used only for Vons stores in Southern California. This was the first Vons ad campaign since Safeway took over ownership of the chain. x Delivering Our Best (late 1990s–2005) Used only for Vons stores in Southern California, as a regional variant of the Safeway slogan. x Today's Better Way (1990s) Main slogan for Safeway locations in Canada before Giving Our Best was used in the early 2000s. x Ingredients for life (2005–present)

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a b 1. ^ Safeway Factbook 2008 2. ^ 2007 Top 75 North American Food Retailers, Supermarket News, Last accessed May 8, 2008. 3. ^ Top 100 Retailers: The Nation's Retail Power Players (PDF), Stores, July 2006. 4. ^ Site is now the location of the Los Angeles Convention Center http://maps.google.com/maps?f=q&hl=en&geocode=&q=Pico+and+Figueroa,+L os+Angeles 5. ^ Los Angeles Times, Jan 26 1922 a b 6. ^ Safeway Annual Report 1966 7. ^ Seelig's Chain is now Safeway, Los Angeles Times, Mar 15, 1925, pB8 8. ^ Safeway stock out tomorrow, Los Angeles Times, Nov 14, 1926, p17 9. ^ Safeway Annual Report 1926, p2 10. ^ Safeway Annual Report 1961 11. ^ Safeway Annual Report 1966, p10 12. ^ "Sears may have eye on Safeway". Chicago Sun-Times. November 9, 2006. http://www.suntimes.com/business/130385,cst-fin-sears09.article. Retrieved on 2007. 13. ^ Safeway Annual Report 1969 14. ^ Corporate Governance (PDF), Safeway, Inc. Last retrieved January 29, 2007. 15. ^ Safeway stores by location, Safeway Inc. 16. ^ Safeway ready to unveil new 'branding' campaign, Supermarket News, March 2005.

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x Safeway website x Safeway Canada website

Companies portal  [hide] v • d • e Safeway Inc.

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 Carrs | Dominick's | Genuardi's | Pak'n Save | Pavilions | Randall's | Safeway Chains Food & Drug | | Tom Thumb | Vons

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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Safeway Starts Valley Store Los Angeles Times (1886-Current File); Oct 22, 1961; ProQuest Historical Newspapers Los Angeles Times (1881 - 1986) pg. I8

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Building Permit History 5610 York Boulevard and 5625 Buchanan Street Highland Park

November 10, 1967: Grading Permit No. LA56397 to compact fill on Lots 11 thru 19 and the SW 80 feet of Lot 20, Block 15 of the Grider and Hamilton’s Highland Park Tract Owner: Safeway Stores, Inc. Architect: Novikoff Engineering Engineer: Novikoff Engineering Contractor: Not selected Cost: 3,000 cubic yards

November 10, 1967: Building Permit No. LA56398 construct 2-story 230’ X 130’ concrete food market on Lots 11 thru 19 and the SW 80 feet of Lot 20, Block 15 of the Grider and Hamilton’s Highland Park Tract Owner: Safeway Stores, Inc. Architect: Novikoff Engineering Engineer: Novikoff Engineering Contractor: Owner Cost: $170,000.00

January 10, 1968: Building Permit No. LA60274 for a double face post sign. Owner: Safeway Stores Architect: None Engineer: James A. Lynch Contractor: Heath Sign Company Cost: $5,400.00

May 10, 1973: Building Permit No. LA68963 to repair glue laminated roof beams. Owner: Safeway Store, Inc. Architect: None Engineer: Robert M. Powell Contractor: Jack Melvin Cost: $200.00 January 3, 1977: Electrical Permit No. LA37833 for installation & removal of interior non-bearing partitions. Revise exits, add nonbearing wall. Owner: Safeway Stores Inc. Architect: None Engineer: None Contractor: Anderson Refrigeration Company Cost: $20,000.00

February 11, 1982: Building Permit No. LA38639 to install 2 wall signs. Owner: Food Barn Architect: None Engineer: None Contractor: Brite Lite Neon Cost: $9,500.00

August 5, 1987: Building Permit No. LA72302 for interior remodel – change from food market to retail. Owner: Pick N Save Architect: Naldo Caranillas Engineer: None Contractor: Allied Builders Cost: $100,000.00

September 11, 1987: Building Permit No. LA75526 to reroof over existing 1 roof, apply cap sheet & 2-ply built-up HTR system. Owner: Pic N Save, Inc. Architect: None Engineer: None Contractor: Bryant Organization Cost: $31,775.00

Highland Park Safeway Store Photographs

Highland Park Safeway Store, 5610 York Blvd & 5625 Buchanan Street (Photograph by Charles J. Fisher)

Highland Park Safeway Store, 5610 York Blvd & 5625 Buchanan Street (Photograph by Charles J. Fisher) Highland Park Safeway Store, 5610 York Blvd & 5625 Buchanan Street (Photograph by Charles J. Fisher)

Highland Park Safeway Store, 5610 York Blvd & 5625 Buchanan Street (Photograph by Charles J. Fisher) Highland Park Safeway Store, 5610 York Blvd & 5625 Buchanan Street (Photograph by Charles J. Fisher)

Highland Park Safeway Store before Big Lots closure, 5610 York Blvd (Photograph by Al Strange) Highland Park Safeway Store before Big Lots closure, 5610 York Blvd (Photograph by Al Strange)

Highland Park Safeway Store, stone texture on side wing, 5610 York Blvd (Photo by Charles J. Fisher) Highland Park Safeway Store, rear showing arch, 5625 Buchanan St. (Photograph by Charles J. Fisher)

Highland Park Safeway Store, rear showing arch, 5625 Buchanan S.t (Photograph by Charles J. Fisher) Highland Park Safeway Store, main sign, 5610 York Blvd (Photograph by Al Strange)

Highland Park Safeway Store, 5610 York Blvd & 5625 Buchanan Street (Photograph by Al Strange) Highland Park Safeway Store, 5610 York Blvd & 5625 Buchanan Street (Photograph by Al Strange)

Highland Park Safeway Store, interior toward rear, 5610 York Blvd (Photograph by Al Strange) Original Marina-style Safeway in San Francisco built in 1959 (still in operation as a Safeway)

Late version Marina-style Safeway in Hamilton, Montana (still in operation as a Safeway) Early Marina-style Safeway in Winnipeg, Manitoba, Canada (still in operation as a Safeway)

Early Marina-style Safeway at 12555 Ventura Blvd, Studio City, remodeled (Photo by Charles J. Fisher) Highland Park Safeway Store, East wall where addition is proposed (Photograph by Charles J. Fisher)

Highland Park Safeway Store, 5610 York Blvd & 5625 Buchanan Street (Photograph by Al Strange)