FEB20-Cover-Web_Layout 1 3/3/20 4:33 PM Page 1 Art World News FEBRUARY 2020

THEINDEPENDENTNEWSSOURCE SURTEX 2020 BRINGS LEAFING ADDS NEWER CONTACTS DIMENSION TO WORK TO PUBLISHERS As gold, , and metal The 2020 SURTEX show for leafing trends more in the the surface design industry, art industry, Los Angeles- co-located with the National based Victor Raphael dis- Stationery Show and the NY cusses how his work has Contessa Gallery is located in Palm Beach, FL. NOW winter market at the evolved over the years Javits Center in New York using the technique to City featured work of some make his art more multi- WCAF EXPO: STILL VITAL TO 1,000 professional artists dimensional and textured. from 300 exhibitors during Page 26 to learn more. its annual four-day show. THE ART & FRAMING INDUSTRY Read more on page 16. The 2020 West Coast Art and Frame Expo took place in CREATIVE FRAMING: January and featured more than 100,000 square feet of art- ROCK ON WITH and-framing exhibitors, new product launches, equipment SETTING ACHIEVABLE REFLECTION CONTROL demonstrations, and over 100 seminars designed specifically AND SMART GOALS for the industry. Held for the first time at the Rio All-suite Hotel For Sheldon Pierce of and Casino, the three-day trade show was housed in one, Industry expert Katherine Frame of Mind in Alberta, easily accessible location with all seminars and exhibitors Hébert discusses how gal- Canada, it’s not every day located nearby. Longtime ex- up big from last year and leries can set achievable that he ships a custom hibitors, Framerica Corp., re- our new designs were really goals for 2020 by having a order to Barbados. Rarer ported having a successful well-received. We actually had realistic and focused plan still, is when the framing show and were able to get our best show ever in terms using the SMART goals project is a collection of the most out of it. “The show of written orders but it’s really criteria to increase the 13 photos of the legendary was fantastic,” said Josh Eich- just an unintended bonus. bottomline. Go page 28. rock band U2. Page 31. ner, executive vice president. If well attended, it’s always a “Attendance in our booth was continued on page 10

QUOTE OF THE MONTH: Click on advertisers’ “Many of our sales from the WCAF Expo came from gallery owners looking to refresh their Web addresses windows and showrooms with new images.” throughout the issue. John Munnerlyn, Image Conscious, page 10. FullPageAdTemplate_Layout 1 3/2/20 11:35 AM Page 1 FullPageAdTemplate_Layout 1 3/2/20 11:36 AM Page 1 FullPageAdTemplate_Layout 1 12/5/19 9:40 AM Page 1 FEB20-TOC-_Layout 1 3/3/20 1:27 PM Page 1

VOLUME XXV INSIDE THIS ISSUE ISSUE 2

DEPARTMENTS SURTEX Brings WCAF Expo 2020 Gold Leafing Adds Newer Contacts Highlights Dimension to Work ARTISTS & PUBLISHERS Page 8 The 2020 SURTEX show for At this year’s West Coast Art With the resurgence of the surface design industry, and Frame Expo, highlights artists using gold, silver, and FRAMING Page 14 co-located with the National of the show feature new metal leafing trends, mixed Stationery Show and the NY product launches, equipment media artist Victor Raphael NOW winter market in New demonstrations, and semi- discusses how his work has WCAF EXPO York, saw a combined atten- nars held during the three- evolved over the years using HIGHLIGHTS Page 21 dance of 20,000. day event in Las Vegas. the technique.

AMERICAN FINE ART Page 16 Page 21 Page 26 Page 22 Calendar: Rock On with What’s Hot in CREATIVE TECHNIQUES Industry Events Reflection Control Open Editions Page 26 The busy spring season Framer Sheldon Pierce dis- This month’s What’s Hot in BUSINESS TRENDS kicks into high gear with cusses a project that consisted Open Editions features a va- Page 28 shows such as The Armory of a collection of 13 photo- riety of the latest best selling Show, Art Boca Raton, the graphs of the rock band U2 for open edition prints, some CALENDAR Affordable Art Fair, Art Van- a customer located a continent available as print-on-demand Page 30 couver, Artexpo New York, away and the importance of images, and it includes con- and artMKT San Francisco. properly protecting the work. tact information as well. CREATIVE FRAMING Page 31 Page 30 Page 31 Page 34

OPEN EDITION PRINTS Page 33

WHAT’S HOT IN OPEN EDITIONS Page 34

NEW ART Page 36

CLASSIFIEDS Page 37

AD INDEX Page 38

Shown is “John’s World,” an oil on canvas by John Powell. Go to page 8 for more information.

ART WORLD NEWS PAGE 5 FEB20-Opinion_Layout 1 3/3/20 1:16 PM Page 1

IN OUR OPINION

THE PLAYING This is significant for the art- and-framing business. As the FIELD IS gap in pricing among online ART WORLD NEWS and brick-and-mortar galleries LEVELING Editor in Chief Koleen Kaffan and frameshops has been di- [email protected] he confluence of e-com- vergent for years, Walmart’s merce and brick-and- decision reflects the logic that Editor Emeritus Sarah Seamark Tmortar took a leap non-uniform pricing negatively forward this week with Wal- effects demand. Our industry Production Manager Sue Bonaventura mart’s announcement of shift- has suffered immeasurably ing their approach to how they from disruptive pricing identical Editor at Large Jo Yanow-Schwartz buy and price products that goods sold in parallel chan- are sold in both channels. The nels. Both top and bottom Columnists Todd Bingham new guiding assumption is that lines of suppliers’ and retailers’ [email protected] uniformity of price matters. It balance sheets illustrate the Barney Davey matters to customers and to loss of margin has the hands [email protected] the retailer. of the Web. Joshua Kaufman [email protected] This change in perspective However, now, large and is another example of the small retailers and vendors Contributing Writers Greg Perkins Internet’s evolution in the alike are starting to clean the Cristi Smith retail environment. Tradition- pricing platforms in the market- Zella Hannum ally, the surge of consumer place. Consumers will still be Publisher John Haffey purchasing activity online has able to shop around, but their [email protected] been driven by the perception final decisions is apt to be less that prices are better than effected by competitive pricing Associate Publisher Brooks Male in traditional outlets. Secondly, than other factors. As the eco- the variety of product choices nomy expands, this is a good Information Technologist Joe Gardella motivate consumers followed trend that could help our indus- by ease of use. Now, it seems try regain a large piece of the Editorial Advisory Board that convenience and price consumers’ disposable income Phillip Gevik, Gallery Phillip, Toronto, Canada are changing places in the than we have been enjoying. Steven Hartman, The Contessa Gallery, Cleveland, OH mind of the consumer. Price John Haffey Jeff Jaffe, POP International Galleries, New York does still matter to people, Heidi Leigh, AFA, Belcastel, France but a little less so it seems. Publisher Ruth-Ann Thorn, Exclusive Collections, Cedros Design Center, Solana Beach, CA ADVERTISING SALES INFORMATION Eastern U.S. & International Midwest & West Coast John Haffey, Publisher Brooks Male, Associate Publisher Phone (203) 854-8566 Phone (203) 854-8566 Fax (203) 900-0225 Fax (203) 900-0225 [email protected]

Art World News (Volume XXV, Number 2) ISSN 1525 1772 is published 10 times a year by Wellspring Communications, Inc.: P.O. Box 129, Rowayton, CT 06853. Phone (203) 854-8566 • Fax (203) 900-0225; To order additional copies or back issues e-mail: [email protected] or fax to (203) 900-0225. Please indicate which month and year you are requesting. Single copy price is $10.00.

All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photography, recording, or any information storage and retrieval system, without permission, in writing, from the publisher.

PAGE 6 ART WORLD NEWS FullPageAdTemplate_Layout 1 2/13/20 1:18 PM Page 1 FEB20-A&P_Layout 1 3/2/20 3:48 PM Page 1

ARTISTS & PUBLISHERS

Road Show’s Chad Smith Tour R. Michelson Galleries Gives Back

Road Show R. Michelson Company, lo- G a l l e r i e s , cated in Las Northampton, Vegas, is col- MA, was the laborating with setting for a artist, Red Hot show titled, Chili Peppers “Mo Willems: drummer, Rock You Are a and Roll Hall of G i f t / F a n c y Fame inductee, Hotel Maga- and six-time zines” featur- G r a m m y ing a collection Award-winner of drawings, Artist Mo Willems is pictured with some of the Chad Smith to doodles, and artwork in his fundraising exhibition. release his defacements contemporary, by artist Mo Willems. A portion of the proceeds to this 4th an- mixed media “Mother’s Finest” is a mixed media by Chad nual benefit exhibit will be donated to Northampton Shelter Sun- work. Many of Smith measures 24 by 24 inches. day Coalition. “Having spent a great deal of time in hotels this the dates on past year, I am acutely aware of the joys and comforts in know- the artist’s tour where he will be in attendance meeting with col- ing where I will spend the night,” Willems says. “Consequently, lectors and the media, will coincide with his band’s tour dates. proceeds to this 4th annual benefit exhibit will be donated to For details, call (702) 891-9700, www.roadshowcompany.com. Northampton Shelter Sunday.” The Shelter Sunday Coalition consists of five local organizations that serve the hungry and the A Glimpse Into Powell’s Sanctuary homeless. Phone (413) 586-3964, www.rmichelson.com. At age 89, Chuck Jones Center’s Red Dot X artist John Powell still paints three to four days a week in his studio in Santa Ynez, CA. Re- cent work, in- cluding the oil on canvas ti- tled “John’s W o r l d , ” shown, gives “John’s World” by John Powell is an oil on collectors a canvas measuring 30 by 24 inches ($8,000). Red Dot X will feature the anonymous work of over 100 artists. glimpse into the personal workroom that he has created. “I have always The Costa Mesa, CA-based Chuck Jones Center for Creativity’s loved my studios,” Powell says. “They have been my sanctu- 10th Annual Red Dot X Auction will feature anonymous artwork aries where I can, not only paint, but house so many of my per- donated by over 100 artists from around the world as part of a sonal treasures, memorabilia, and collections. These treasures fundraising silent auction. Money raised go towards the Center’s remind me of my travels, my adventures, my passions, my visual art and creativity programs. Some of the participating artists friends. They not only bring me happiness, but also inspiration.” include Linda Jones Clough, Amanda Crum, Tina Palmer, Robert Call (805) 686-4221 for details, or: www.johnpowellfineart.com. Patrick, and Fabio Napoleoni. Visit: www.chuckjonescenter.org.

PAGE 8 ART WORLD NEWS FullPageAdTemplate_Layout 1 2/27/20 3:22 PM Page 1 FEB20-CoverStory-pg1_Layout 1 3/2/20 2:58 PM Page 1

WORLD ART GROUP ADDS NEW METAL FOIL WCAF EXPO STILL VITAL TO INDUSTRY OPTIONS, EXPANDS LUSTR COLORS continued from page 1 a bit better than the some use the show as a ve- home run for us because we (the show’s previous loca- hicle for introducing new view it purely as an opportu- tion) and had better lighting. product and gain new con- nity to show our newest “Our badge scans showed tacts, some do still make designs.” we were down slightly from sales during the show. last year, but we were pleas- “Overall it was good for us. Mr. Eichner noted that at- antly surprised at how many There was an energy that had tendees were very enthusias- new contacts we made at not been seen in the past few tic about their new products, the show,” he said. “We in- years, and customers were such as Spumante Stainless, troduced our next generation upbeat and positive. And a champagne gold moulding yes, even in 2020 we still and the Chalked line featur- manage to make sales at ing cerused woods. “We West Coast Art & Frame also debuted our ability to Expo,” he said. “Many sales customize almost any finish; came from gallery owners this has a chance to change looking to refresh their win- the moulding landscape in a dows and showrooms with RICHMOND VA—World Art big way. Our custom color new images. We particularly Group recently unveiled a match machine is intended did well with finished product, new metallic foil product com- to tell the designer a story such as canvas and acrylic. bined with hand-painted …anything someone can Metal is becoming more pop- watercolors. Each piece is think of can be made into a ular, and many of our images hand-colored by an embellish- custom finish with virtually no translate very well to the ment artist creating a vibrant, minimums.” alternatives. Our customers hand-crafted look combined like to experiment with fresh with the metallic shine of gold Celebrating 30 years in Wild Apple’s John Chester images in a new way.” or silver foil. Shown at the top business, the team at Wild with artist Albena Hristova. of the column is “Gold Foil Apple presented new art Art debuted at the Image Peacock II with Hand Color” from their fine art painters, of metallic foil with hand-col- Conscious booth included by Grace Popp as an open illustrators, and photogra- ored tints using watercolor animal images from Lucia edition measuring 21 by 33 phers, which included 10 new paints. Also, we debuted ad- Heffernan and contemporary inches ($180). artists. Owner John abstracts and land- Chester said that, scapes from Jan while he felt that at- Weiss. “We also fea- tendance was down tured some newly from last year, those signed artists: ab- that were there stracts from Lisa came to do busi- Zinna, coastal palm ness and see what trees from Kym De is new in the indus- Los Reyes, ethnic im- try. “We had some ages from Erin Robin- great customer son, animal images meetings to work on from Brandon Wong, future projects. But, and The Secret Her- it felt as though total mit; all of which were traffic was down. very well received. Al- The company has also added Still, most of the At the Framerica booth are members of their sales though we did not two new LUSTR colors, pearl time our booth was staff, from left, Kevin Milano, John Wayman, Paul debut alternative sub- white and aged silver joining filled with productive Seele, and Dan Murray. strates at this Expo the popular gold and meetings. The ex- (they have been leafing. Shown above is hibiting facility was very func- ditional colors of our LUSTR shown in past years), we did “Lustr Blue Currents in Pearl tional.” prints, including gold, copper, prominently feature our im- White I” by Ethan Harper, silver, aged silver, and pearl ages as finished product on an open edition measuring Lonnie Lemco, owner of white.” canvas, acrylic, brushed alu- 18 by 24 inches ($110). World Art Group also felt that minum, and birch.” Call (804) 213-0600 or visit: the show was good and that Image Conscious’ John www.theworldartgroup.com. the convention floor worked Munnerlyn said that, while continue on page 12 PAGE 10 ART WORLD NEWS FullPageAdTemplate_Layout 1 6/14/19 11:50 AM Page 1 FEB20-CoverStory-pg2_Layout 1 3/3/20 2:22 PM Page 1

PI CREATIVE IN STRATEGIC WCAF EXPO 2020 business. The traffic on the last Ms. Winterburn mentioned PARTNERSHIP WITH continued from page 10 day was extremely light, even that WCAF Expo is held at a ARDENTON CAPITAL CORP. with the shorter 4-hour day.” busy time for those in the Noticing a shift in the art New work was debuted and open edition and licensing art TORONTO—PI Fine Art/ and framing professionals featured two new artists, Kippi market with Heimtextil in PI Creative Art has entered attending the show, Mr. Leonard and Ruth Fromstein. Germany, Atlanta Interna- into a strategic partnership Munnerlyn noted that the tional Gift and Home Furnish- and equity investment with new generation is bringing At the Sagebrush Fine Art ing, and SURTEX in New York Ardenton Capital Corporation, with it an excitement and Inc. booth, 1,500 new images City. a global private business creativity. “We are definitely were introduced. The com- investment corporation. seeing younger professionals “The schedule of other coming into the industry, and shows being held around “The future looks promising,” in many cases a new genera- the same time makes it hard says Andrew Cohen, PI tion are entering their family- for people to make it to all of Creative Art president. “We owned businesses to learn the shows,” she said. “They intend to accelerate our the trade. It is exciting to used to be spread out through- creative innovation in art see them come in with fresh out the year and now they imagining and design, as ideas and especially that seem to be lumped, either right well as our product portfolio, they’re applying new technol- on top of each other, or very and we will be investing in ogy and applications to the close before and behind. Plus our customers and employ- art-and-framing industry.” the merge of e-commerce ees. By combining PI’s indus- sites have really brought a lot try experience with Ardenton’s Andrew Cohen, president more of those customers out.” strategic and operational of PI Creative Art said that focus, we are confident that industry trends and new art Artist Marta G. Wiley of PI will continue to exceed helped to make the show a At the Crescent Cardboard Marta G. Wiley Studios customer expectations. The success for him. “We had a booth are, from left, Beth painted live during the show partnership with Ardenton terrific response to the 600 Acker, Angela Gomez, and and appreciated being able to was a strategic move by brand new images that were Barry Wooldridge. make connections, meet new our 44-year-old family busi- released at this show. We customers, and see what ness. This is a long-term showcased images that were pany’s sales manager, Pansy the industry has to offer. “The relationship that will enhance created in neutral palettes, as Winterburn, said that foot show was great, and I was customer experience while well as highlighting imagery traffic was fair which allowed able to sell what I created dur- keeping the same family that utilized the Pantone her to spend quality time with ing the show. Everything that values that our mother Color of 2020 ‘Classic Blue.’ I painted goes to auction for instilled into the PI culture.” Our clients appreciated PI $60 to $2,000 a day.” Ms. Creative being on trend and Wiley said that she was able PI Fine Art, founded in gave us confidence moving to sell work to around 30 1976 by Esther Cohen, spe- into the new year,” he said. framers and meet with new cializes in art publishing, “Sales were made during the contacts for work to come custom wallcovering, mirrors show, but we do not count throughout the year. and décor for hotels, and on that immediate business. healthcare, commercial and What comes after in the fol- On the framing side of the residential spaces. Since lowing months (relationships, show, new moulding introduc- 2003, the company has been contracts, repeat business) is tions and networking were at co-owned by Ms. Cohen’s what makes a difference in the top of the list. Matthew sons, Andrew and Richie our tradeshows.” DeClercq, senior marketing Cohen, who will remain manager of Fotiou, said that shareholders and retain their Melissa Hesse, account Shown are Gemini Builds It’s many of their debuts were positions as president of PI manager at Third & Wall Art team, from left, Matt Patek, met with much enthusiasm. Creative Art, and president Group, agrees that the follow- Ted Jung, Larry Wright, and “By looking at current and fu- of PI Fine Art, respectively, up to new contacts made dur- Courtney Wright. ture trends, as well as ex- following Ardenton’s ing Expo are what defines a panding and building on some investment. successful show. “We had those that she met with, thus of Fotiou’s most popular col- great client meetings, so over- helping to build relationships. lections, our design team was For further information, all the show was good,” she “We did meet a few new pleased to introduce five new telephone (800) 363-2787, said. “However, the foot traf- companies. There is a great collections—totaling 58 new or go to the company’s fic seemed much lighter than advantage to meeting with our innovative products at WCAF website located at: www. in years past. The shorter customers face-to-face all in picreativeart.com. hours definitely didn’t hurt one place.” continued on page 14 PAGE 12 ART WORLD NEWS FullPageAdTemplate_Layout 1 2/28/20 10:00 AM Page 1 FEB20-CoverStory-pg3_Layout 1 3/3/20 2:23 PM Page 1

FRAMERICA INTRODUCES WCAF EXPO 2020 to cool grey tones was is more about presenting our THE ILLUSIONS PROFILE continued from page 12 debuted. Owner Jennifer new products, to our existing AND OFFERS SWIRLED Williams also got feedback customers, and meeting new GOLD AND SILVER 2020,” he said. “In addition, from customers on what their people—which were both ac- we were thrilled by the over- needs are for the upcoming complished this year.” The whelming response that we year. “Overall it was a good company introduced approxi- received for the new Jane show but attendance was mately 100 new mouldings, Seymour Reforestation col- down. We had some great all in new profiles, at their lection. Everyone is very ex- visits with customers and booth. cited to stand behind our ‘buy prospects so that is always in- one, plant one’ campaign that valuable. We also requested Courtney Wright, president provides a positive social feedback on a collection of and owner of Gemini Builds It! impact on our world and re- poly mouldings we are work- + Showcase Acrylics, said duces the carbon footprint ing on for spring,” she said. that preplanning helped her left by our industry.” “We did have a few sales but and her team to have a suc- mostly it was about introduc- cessful show. “We had a While Mr. DeClercq no- ing our new collection and very focused approach and ticed a difference in atten- getting to have that face-to- set of goals and we were YAPHANK, NY—Framerica dance to last year, he felt that face interaction with our cus- able to deliver on those debuts the Illusions profile there was a good quality of tomers.” goals.” Unfortunately, their specially designed to appear industry people present. “At- booth that took months to “stacked,” at a fraction of tendance felt slightly down prepare did not make it to the the cost of multiple mouldings. from last year, however the show after it was damaged in Each of the three available quality of customers felt transit, but even with that sizes (1 1/4, 2, and 3 inches) stronger. I had the opportu- dilemma, they were able to gives the illusion of three nity to speak with a number rally and make the most of frames in one; and each of young motivated profes- their time at the show. is available in more than sionals that were inspired by our recent collections. Over “We made some whale the past couple of years we size account contacts,” Ms. have dedicated our design ef- Wright said. “When you forts to create products focus on your relationships specifically for the millennial and developing needle-mov- consumer base. Our new ing accounts, it is not about Jane Seymour Reforestation what you sell today, it is Collection has also res- Artist Marta G. Wiley, about the lifetime value of onated very well with the center, is pictured with, that relationship.” younger consumer base as from left, WCAF Expo’s they are looking for the Rob Gherman and Sean At the Crescent Card- means to make a positive im- Kliemisch. board booth, the new 8-ply pact on the world.” BriteCore matboards, over- 20 finish options. The She also noticed some size BriteCore Matboards, innovative design provides Jane Liao, CFO of Ten new faces. “There did seem new Etched Metals Crescent endless styles and ease Plus Company Inc. DBA to be more younger profes- Select matboards, and New of use. Springdale Design, also felt sionals than in years past RagMat Museum boards that those attending, were which was a welcome addi- (Winter White and Sanguine) Framerica has also made interested in growing their tion. It was great to see a were introduced. Jack Dem- Swirled gold and silver business. “It was great to new group interested in the psey, creative director, said available in the new profile. meet with people who are ex- art-and-framing industry.” that the show had fewer “Illusion’s has been a hit cited to see our new product people attending but that from day one,” notes Josh launches and we noticed that Charles Galazzo of those that were there, were Eichner, vice president. those that stopped by our Michelangelo Moulding’s younger and motivated. “At- “Adding Swirled to it was booth were serious buyers.” sales and marketing depart- tendance felt just a tad below a natural progression.” Ms. Liao also said that she ment, said that this year’s last year, but we were pretty met with quite a few over- WCAF Expo exceeded their busy with customers the For further information, seas attendees. expectations. “We are very whole show. We met more telephone Framerica at happy with the way that the younger people opening (800) 372-6422 or visit the At the Wall Moulding show turned out for us. We frameshops which was great company’s website located booth, a collection of MDF had some sales which is al- at: www.framerica.com. mouldings in a range of white ways nice, however for us it continued on page 20 PAGE 14 ART WORLD NEWS GalleryFunding2_Layout 1 1/16/20 4:44 PM Page 1

GALLERY FUNDING Short term funding specialist for art galleries and frameshops.

Expansion Inventory Events Equipment Promotions..and more!

Up to $100,000 available. Flexible terms. Receive the money you need in days! To confidentially learn more, please email: [email protected] FEB20-News-Surtex-pg1_Layout 1 3/2/20 3:15 PM Page 1

FOTIOU DEBUTS MILLENNIAL 2 AND SURTEX 2020 BRINGS NEWER CONTACTS CELEBRATES 500 TREES PLANTED WITH JANE The 2020 SURTEX show for pected, so we were pleasantly and NSS exhibitors proved SEYMOUR COLLECTION the surface design industry, co- surprised.” Even with all of the to be a profitable asset for all located with the National Sta- other shows that Mr. Lemco parties.” tionery Show and the NY and his team attend, New York NOW winter market at the City is still an important loca- World Art Group and Wild Javits Center in tion to meet with existing and Apple co-produced a seminar featured work of some 1,000 and Q&A at professional artists from 300 NY NOW on exhibitors during its annual the newest four-day show. The combined trends and ad- attendance was 20,000. vice for artists Artists and licensors from starting in the WOODBRIDGE ONTARIO— across the U.S., as well as b u s i n e s s , Fotiou has introduced the from France, Italy, Japan, called “A Real Millennial 2 Collection, an United Kingdom, the Nether- Talk with Jenn extended offering of the Mil- lands, Canada, Israel, Den- and Jess: De- lennial Collection. A chic but mark, and Spain exhibited their b u n k i n g simple style of moulding, Mil- newest on-trend work. SUR- Myths around lennial 2 (shown above) fea- TEX is owned by Emerald Ex- Publishing & tures smooth clean profiles, positions and began in 1986. At the World Art Group booth are, from left, Trends.” The available in an additional thir- Held from February 2 to 5, the Melissa Wang, Grace Popp, and Victoria Borges. s p e a k e r s teen styles. In related news, 2020 show was the second were Jennifer Fotiou in partnership with ac- year in a row that it was held in new buyers. “We had several Goldberger of World Art tress and artist Jane winter, having previously been dozen appointments, so it Group and Jess Aiken of Seymour and the non-profit held in May. This posed a con- was great to see our regular Wild Apple and garnered much Onetreeplanted.org have flict similar to the 2019 show customers. We also met lots attention. planted more than 500 trees for members of the art publish- of new customers—some of to help replenish the forests ing world as John Chester of Wild Apple of , hit hard by wild- timing of noted that the move to Febru- fires, droughts, and infesta- some of the ary for SURTEX has hurt atten- tions. With every purchase of other indus- dance a bit. “It has not been the Jane Seymour moulding try shows as strong as when it was held collection (below), Fotiou were close in the spring. May coincides planted one tree in vital areas together, but much better with licensees’ geographi- product development sched- cally far ules,” he said. “Also, many apart. exhibitors had just gotten back from meetings at the Atlanta For World International Gift and Home Art Group’s Furnishing show. But, attend- L o n n i e Pictured at the Wild Apple booth are, from left, ing this show has allowed us Lemco, this Shawn Harned, Jess Aiken, and Clair Hunt. to meet some new people just meant and help projects to move that he and his staff needed to which were attending or ex- forward.” of California. The Jane Sey- hit the ground running to make hibiting at NY NOW.” mour moulding collection fea- the most out the active sea- Jan Weiss of Image Con- tures three colors and six son. “The timing of the 2020 Meg Estevez, SURTEX vice scious said that this year’s profiles made of natural SURTEX show was challeng- president of marketing, said show featured a number of at- woods and featuring clean ing as it followed several oth- that co-locating with the other tendees that were new to the lines. Manufactured in Italy ers that we walk and/or two shows allowed for much industry. “The show went very and responsibly sourced, the exhibit, including Heimtextil in crossover. “The co-location well for us. We had a notice- collection uses the highest Germany, Atlanta International with the National Stationery able uptick in interest in the standards of FSC (Forest Gift and Home Furnishing, the Show and NY NOW have new work and our location on Stewardship Council Certifi- West Coast Art and Frame been very beneficial for SUR- the showroom floor was very cation) approved pine wood. Expo, and World Market in Las TEX exhibitors,” she said. good and very visual—across Phone (800) 668-8420, or go Vegas,” he said. “But, the “The synergy for business at to: www.fotiou.com. show was better than ex- SURTEX with the NY NOW continued on page 18 PAGE 16 ART WORLD NEWS HalfPageStacked_Layout 1 3/3/20 12:29 PM Page 1

ART WORLD NEWS PAGE 17 FEB20-News-Surtex-pg2_Layout 1 3/2/20 3:28 PM Page 1

EASY LEAF PRODUCTS SURTEX 2020 what we do,” she said. “The with both existing customers RELAUNCHES EASIER- continued from page 16 shows could do a better job and potential new customers. TO-USE WEBSITE of explaining this and putting This may be for a variety of the aisle from NY NOW and signs high above to show to reasons. I think in general, peo- LOS ANGELES—Easy Leaf open to the networking/gath- direct attendees to the differ- ple feel there is less of a need Products, in the family ering spot for attendees and ent areas of the show floor.” to attend shows and have of Neuberg & Neuberg exhibitors.” Having done the But even with the confusion, face-to-face meetings. Many Importers Group Inc., has show for four years, Ms. contacts were made and the people think they can relaunched its website Weiss said that while there exposure that exhibiting at a accomplish more by getting making it easier to use for were some returning cus- images e- customers looking for tomers to the Image Con- mailed or sent genuine gold and composition scious booth, the majority of to them rather metal leaf. Located at: www. people were new. than having to easyleafproducts.com, the spend the time website is easier to navigate, Another reason that atten- and money learn more about gold and dance may have been down a to travel to metal leafing, and place or- bit could have been that the shows. I’m not ders 24 hours a day. “We Super Bowl was on the Sun- saying I neces- feel that it is important to day of the show. Ms. Weiss sarily agree make sure that our website is felt that even with that hurdle, with that, but it responsive to our customers the flow of people was solid does seem to and that orders can be placed and steady. “The first day PI Creative’s team of, from left, Seham be a prevailing at anytime of the day, on any was OK but that was Sunday Marchese and Anna M. Tomsett are pictured. f e e l i n g type of device,” says Larry P. and the day open to the pub- amongst a Neuberg, owner of Neuberg lic—it was also the Super tradeshow brings was suc- portion of the industry. & Neuberg Importers Group Bowl. Monday and Tuesday cessful for PI Creative. “It is Inc. “We also added more were good but Wednesday definitely great exposure in the “Tradeshows are not the content and photos to assist was very slow. We mostly growth of licensing and net- way they used to be. Years our customers when order- saw artists that day.” working to be at SURTEX,” ago we would write orders ing.” The company’s selection Ms. Marchese said. “It is and lock up sales during shows. of genuine gold and genuine Sales and networking be- Now cus- silver leaf includes all of the come the endgame for exhibit- tomers review industry’s standards such as ing at a tradeshow like images, make 24 karat, 23 karat, 22 karat; SURTEX. “It’s about leads requests for as well as 18 karat lemon and contacts,” Ms. Weiss s a m p l e s , gold, 12 karat white gold, said. “There were a few cus- d i s c u s s , moongold, and tomers that wanted very spe- programs, etc. other precious metals. They cific images, which is a good Many times also offer a full range of sign. We have at least 10 that leads to imitation , also new leads that will move into sales but it just known as Dutch metal leaf; contracts down the road. The takes a few imitation silver leaf, also more contacts in our database more steps. known as aluminum; and the bigger reach we have. In Tangible sales pure copper leaf. Leaf brands the last year, we have started Galaxy of Graphics’ Susan Murphy is shown aren’t really featured on the website in- getting requests from cus- at the company’s SURTEX booth. made at the clude Giusto Manetti (Italy), tomers who did not meet us at shows any- August Ruhl/Noris (Ger- the shows but have learned also great to meet with other more,” Mr. Fader said. “At this many), Nationalle (Italy), about us through industry net- artists to see how we can year’s SURTEX, we definitely and Everbright (China). working. This shows us that collaborate.” made new contacts and we Easy Leaf Products has no being at SURTEX gets our are cautiously optimistic that it minimum order requirement name out there.” Jon Fader of Galaxy of will yield new business.” and all orders are shipped Graphics Licensing LLC, said (USPS with tracking number) Seham Marchese of PI Cre- that while he felt attendance Next year’s SURTEX will the same day or no later than ative Art felt that attendance was down, business was done take place in New York City in 24 hours. may have been up from previ- and that it was productive. February but a date and loca- ous years and the response “We had a lot of meetings tion has not yet been con- For further information, call they got was very positive. and we hope that it translates firmed at presstime. Go to (800) 569-5323 or visit the “We did feel that attendees into another strong year in the show’s website located company’s website located at: from the co-located NY NOW 2020,” Mr. Fader said. “There at: www.surtex.com for further www.easyleafproducts.com. show did not fully understand was still activity at the show information. PAGE 18 ART WORLD NEWS AWNHouseAd-DEC17_Layout 1 1/8/18 2:51 PM Page 1

WELLSPRING COMMUNICATIONS OFFERS Art World News A trade magazine known as the independent news source for the art and framing industry. Also, available at: www. artworldnews .com

Book and Catalogue Publishing

Marketing opportunities, such as e-mail blasts and advertising. Contact John Haffey at 203.854.8566 or send an e-mail to: [email protected] FEB20-CoverStory-pg4_Layout 1 3/2/20 2:29 PM Page 1

WCAF EXPO 2020

WCAF EXPO 2020 was an interviewer who While sales were down classes in the past but I did continued from page 14 spoke with Jay Goltz first during the show about 50% not sign up for any this year. then they opened it up to the from last year, Mr. Merrefield I have been going to the to see. The convention cen- floor to focus on three areas: said traffic on the floor was tradeshows since the early ter was a much better venue management, financing, and inconsistent with the first day ’90s and have always found for this big of a tradeshow.” marketing. For each topic, being the most productive. them helpful in keeping up there were two eager busi- “Monday was not too bad, with the newest equipment Carol Graham, director of ness owners who were especially after the first two and current trends. Unfortu- customer relations for soft- ready to share their recent hours of the show opening. nately there doesn’t seem ware company FrameReady experiences in each of these This is an interesting obser- to be the same energy at By Adatasol, Inc. said that areas. This was a refreshing vation, as we were the first the shows that there used while some companies change from past years and booth attendees would en- to be. A lot of galleries and chose not to do this year’s some great information was counter as the show doors frameshops have been put show, she doesn’t think that shared; framer to framer.” opened. We did observe out of business with both the it adversely affected the some movement to the economy and people buying show as a whole. “We still At the LifeSaver Software, younger generation as they art-and-framing directly from had great leads but sales the Internet. I am always were lower than previous hopeful that the excitement years. I know that many and enthusiasm we used to people were concerned that have by both venders and at- some of the bigger compa- tendees will come back to nies in the industry were not our industry.” . present; but I do not believe that it affected the quality of Mr. Munnerlyn of Image the show at all,” she said. Conscious concludes that having a show like the West “Each year, I teach a Coast Art and Frame Expo FrameReady class at the The Ten Plus booth garnered much enthusiasm for their new is still vital to keeping the show. Attendance in the product launches, including moulding featuring rustic styles. industry engaged, well-in- class was only slightly lower formed, and moving forward. than previous years. But, the Inc. booth, founder Dan Mer- acquire, or move into, man- “I think the big takeaway big difference for me was refield said that he and his agement positions in their par- from this year’s Expo and that there were more people team used the show as an ents’ or grandparents’ bus- Conference is that we need in the class who were new to opportunity to demonstrate inesses. This should bode well a show. The word around the product. These were the newest technologies. for us in the future, but for now the showfloor was that ex- people who were either “We showed our new prod- it is a nascent movement.” hibitors and attendees both starting their businesses, or uct which can function as a agree, we all want it and that were just starting to comput- plug-in to stores who want to Attendee Andy McAfee, it is necessary.” erize. In previous years, the have an online framing pres- president of The Art Shop, in class was mostly clients who ence with very minimal up- Greensboro, NC, has been The 2021 WCAF Expo is had been using the product front cost,” he said. “It can attending the WCAF Expo slated for January 25 to 27, for a number of years. It was frame an image on a cus- for five years and mentioned with The National Confer- great to see so many new tomer’s phone or computer, that it was disappointing to ence running January 24 to people.” and automatically show fram- see some of the larger ex- 27, both at the Rio Conven- ing results in a very simple 1- hibitors skipping the show tion Center, Las Vegas. For Ms. Graham noted an- 2-3 process. We believe we this year. “I was able to get details: www.wcafexpo.com. other change to this year’s have greatly simplified the upgrades for some of my show. “For this year’s Retail consumer experience with equipment and new frame Breakfast Panel (held on the this product, and it was well samples for upcoming cor- Koleen Kaffan is Editor in last day of the show), there received.” porate work. I have taken Chief of Art World News.

PAGE 20 ART WORLD NEWS FEB20-WCAFImagePg_Layout 1 3/3/20 1:22 PM Page 1

WCAF EXPO HIGHLIGHTS

At the Michelangelo booth are, from left, Jeremy Fletcher Business Group’s service and application specialist Lukianovitch, Charles Galazzo, Stephen Thomas, Shelly is shown answering customer questions regarding AMP Hackett, Denis Galazzo, Paco Guaida, Franco Galazzo, and Frame Joining Machinery, while also giving demonstrations Sarah Galazzo. on various techniques.

PI Creative’s owner, Andrew Cohen, far left, is pictured with, At the Frank’s Fabrics booth are, from left, sales representa- from left, Seham Marchese, Anna Zelska, and X-an Codiga at tive Steve Leeming, Frank’s Fabrics staff Amy Blieden, Rick the company’s booth that featured 600 new images including Hennen, and Moises Torres seen with a tribute to company soft neutrals and Pantone’s color for 2020, Classic Blue. owner Francisco Chavez created by framer Susan Boni.

Pictured at the Third & Wall Art Group booth are, from left, The Fotiou booth garnerd much attention with its new product of- Kay McMillan, Melissa Hesse, Melody Minarcin, and Aimee ferings, including the new Jane Seymour Reforestation collection Clarke. The company presented many new images, including that featured a ‘buy one, plant one’ campaign that provides a posi- the work of two new artists, Kippi Leonard and Ruth Fromstein. tive social impact on the world and reduces its carbon footprint.

ART WORLD NEWS PAGE 21 JAN20-Dept-AFA-pg1_Layout 1 3/2/20 4:56 PM Page 1

AMERICAN FINE ART

ATZ: STREET ART AT AMERICAN FINE ART

American Fine Art, Inc. is 12,000-square-foot show- a world-renowned interna- case gallery features an ex- tional art publisher and fine tensive collection of some of art gallery located in the the world’s most distin- heart of Scottsdale Arizona’s guished, internationally ac- Old Town Art District. Their claimed Masters including, professional International Art Andy Warhol, Pablo Picasso, Consultants have been help- Roy Lichtenstein, Andrew ing clients build amazing Wyeth, Joan Miro, Takashi collections for decades. Murakami, Marc Chagall, Anyone who is pursuing the Salvador Dalí, Rembrandt, dream of owning that elusive Banksy, and Mr. Brainwash masterpiece or original paint- to name only a few. The ing has come to the right showcase gallery carries a place as their one on one variety of unique media and attention is unequalled in price levels, including original quality, experience and ex- paintings, serigraphs, litho- pertise. graphs, drawings, etchings, sculpture, and unique hand- The gallery specializes in blown glass. 19th–21st century European and American artwork. The continued on page 23 “Food for Thought” by AtZ.

American Fine Art Inc. is a 12,000-square-foot gallery located in Scottsdale, AZ.

PAGE 22 ART WORLD NEWS JAN20-Dept-AFA-pg2_Layout 1 3/2/20 4:59 PM Page 1

AFA works in the international art continued from page 22 market. What makes Andy Warhol’s artwork so valuable No artist in this century and collectible is not just the has more radically and con- uniqueness, originality, and troversially engaged the im- fresh nature of the style or ages and issues at the heart being the first “POP” artist; of American culture than it is because of the global Andy Warhol. He is consid- appeal to people of all ered the founder of the POP ages, races, religions, and art movement and has been cultures. Come into Ameri- nicknamed the Prince of Pop. can Fine Art to see many of Andy Warhol has the biggest Andy Warhol’s original and market in the world and has limited edition works includ- been equated to Intel or ing the rarely see western IBM in the art market in an ar- themed series that blends ticle from Forbes magazine. Pop Culture with a piece of Works by the American Pop Arizona’s past. artist fetched $380.3 million in sales, beating Pablo Picasso, Just like Warhol did in the according to figures compiled 1960’s, street art has quickly for Bloomberg News. The taken the art world by storm rankings reflect the increas- and in turn American Fine Art ing dominance of western postwar and contemporary continued on page 24

“I Am Not Banksy” by AtZ.

“Off the Wall Blue” by AtZ. “Obich” by AtZ.

ART WORLD NEWS PAGE 23 JAN20-Dept-AFA-Pg3_Layout 1 3/2/20 5:02 PM Page 1

AMERICAN FINE ART

AFA Crash, Banksy, and Bambi; continued from page 23 as well as the Pop Art Mas- ters including Andy Warhol has pivoted to be at the fore- and Jean-Michel Basquiat. front of the art revolution AtZ finds himself particularly bringing not only the well- drawn to Renaissance art, known street artists such greatly impacted by the as Banksy, Brainwash, DV8, works he saw in museums and Dotmaster but also growing up. He sees a bringing a new superstar to parallel between his work and the forefront of the art scene Renaissance art, which sou- called AtZ. AtZ is the first ght to capture the experience artist from Arizona carried by of the individual, the beauty, the gallery and already one of and mystery of the world. He the most popular artists in the continues to grow with each gallery’s storied history. AtZ painting considering each has mastered the ability to work of art created as an in- “My Background” by AtZ. transform common imagery tegral part of his artistic jour- into meaningful and intro- ney that teaches him spective pieces. AtZ works something valuable to carry AtZ is the first artist from Arizona predominantly in acrylics, forward. He describes paint- carried by the gallery and already spray paint, and stencil. Hav- ing and the act of creation ing had no formal art training, as the thing that brings him one of the most popular artists in he looks to his predecessors the gallery’s storied history. in the world of street art like continued on page 25

“How Do You Like Them Apples” by AtZ. “I ♥ Chanel” by AtZ.

PAGE 24 ART WORLD NEWS JAN20-Dept-AFA-Pg4_Layout 1 3/2/20 5:04 PM Page 1

AFA of the symbols he has continued from page 24 brought to life will continue to spread his vision and artistic peace. AtZ finds his inspira- genius. An intellectual talent tion in everyone he meets blended with the rare passion and the volatile and changing and ability to convey a gritty world around him. message that covers the world all the way from Like a few other contem- anarchy to zillionaires—it’s all porary street artists, AtZ painted by AtZ. highly values his anonymity, preferring to live a private life Even with the recent explo- to personal fame and notori- sion of Street Art and the ety. Unlike some other urban domination of the art market artists, he has a strong belief by Pop Artists, American Fine in the originality and unique- Art continues to carry the ness of paintings over print- traditional masters from Pi- “Fat Cat” by AtZ. ing, allowing each of his casso’s early cubist works to collectors to own a one-of-a- Matisse’s collages and all of kind work of art. As he con- the pioneers in between. tinues to create and show his As well as the various artists work for the world to see and that were able to attain such American Fine Art, Inc. judge, the jury is already back heights and revolutionize the with the unanimous verdict. art world in such dramatic 3908. North Scottsdale Road His work, his style, his fresh fashion. The gallery invites approach to the old school you to explore the varied tal- Scottsdale, Arizona. 85251 of back alley graffiti and new ents of the most talked about highbrow street art has Masters of the 20th century, www.Warhol.me made it to the realm of fine Pop Art, Street Art, and art and so far, his fans many more in their 12,000- (480) 990-1200 and collectors cannot get square-foot showroom in enough. The color and power Scottsdale, AZ.

“Love The Whole World” by AtZ. “I Wanna Be Infamous” by AtZ.

ART WORLD NEWS PAGE 25 FEB20-Dept-GoldLeaf-pg1_Layout 1 3/2/20 2:46 PM Page 1

CREATIVE TECHNIQUES

GOLD LEAFING ADDS DIMENSION TO WORK

Oftentimes, trends in the art decorate furniture, artwork, has become a staple in my terials have expanded. “My world are cyclical. The same ships, and vessels including artistic practice.” technique depends on the could be said for the resur- coffins. effect I’m trying to gence of artists using gold, achieve and what silver, and metal leaf in their Gold, silver, and the work is about. I work, creating added tex- metal leaf offers have used leaf on a ture, depth, and a mixed artists a way to en- variety of sub- media dimension to an oth- gage the viewer strates, including erwise flat art. from all viewpoints Polaroids, photo- and that appeals graphs, paper, Los Angeles-based Victor to Raphael. “I was Mylar, and canvas. I Raphael is one of those looking for a mate- have also used gold artists and has been using rial that would add and metal leaf on gold leaf in his work on vari- a dimensionality to sculpture. It has ous mediums. “Using gold my work,” he says. become so seam- and metal leaf gives my lessly integrated artwork an ethereal quality “My use of leaf into my process that transcends time and materials evolved, that I often use it space,” he says. “It adds a first by using it with Photo: Jane Raphael in each series or dynamic characteristic to the my photo-based Artist Victor Raphael working in his studio body of work that I work. The art itself changes work, then incorpo- on a commissioned gold leafed cross for the create.” with both the angle of view- rating it into my USC Caruso Catholic Center to sit atop their ing and the quality of light.” paintings and print- main bell tower in Los Angeles. Raphael’s work making. I’ve been has moved to more For gold leafing, the ma- using gold and metal leaf in This experience has al- mixed media pieces with terial used in this process my artwork for almost 40 lowed his work to evolve as the addition of leafing. “I features gold that has been years now. At this point it his subject matter and ma- often create artistic hybrids hammered (called goldbeat- by combining leaf materials ing) into fine sheets. The with paints, pigmented inks, gold is pounded into a thin photo-based work, and leaf, about 0.1 micrometre, other media. Perhaps by or 4 millionths of an inch using leaf in unexpected thick. The act of using gold ways, like with my Po- leaf to adorn a surface of laroids, it gives them a art or framing is called gild- unique quality that has be- ing. come associated with my artistic practice,” he says. Gustav Klimt’s 1907 painting “Adele Bloch- The uniqueness created Bauer I” is one of the most by this extra facet has recognizable works to fea- helped his work flow into ture gold leafing but the his- different areas of the art in- tory of the medium dates dustry. “Using gold leaf has back some 3,000 years. to be intrinsic to the artwork Egyptian tomb paintings de- “Wilshire Water #2” by Los Angeles-based artist Victor itself. However, because of picted goldbeaters creating Raphael is gold and metal leaf on Mylar, measuring 42 by thin sheets of foil used to 30 inches and retailing for $8,500. continued on page 27

PAGE 26 ART WORLD NEWS FEB20-Dept-GoldLeaf-pg2_Layout 1 3/2/20 2:52 PM Page 1

CREATIVE TECHNIQUES imitation gold leaf, also continued from page 26 known as Dutch metal leaf; imitation silver leaf, also the extra time and materi- known as aluminum; and als involved, I often charge pure copper leaf.” more for my artwork that includes leaf.” Raphael’s Raphael recently was on-of-a-kind Polaroids start commissioned to create an at $2,000 with works on original cross sculpture Mylar and canvas ranging using gold leafing for Los upwards of $25,000. Angeles’ USC Caruso Catholic Center. The gilded Larry P. Neuberg of Easy cross sits atop the main Leaf Products in Los Ange- bell tower at Our Savior les, says that adding gold, Church. A video slide show silver, and metal leaf to artwork is a time- h o n o r e d t r a d i t i o n that many a r t i s t s today are rediscover- ing.

“Artists have been e n j o y i n g the avail- ability of both gen- uine gold and silver leaf, as well as imitation “Louvre Kouros” by artist Victor Raphael is gold and sil- gold leaf on Polaroid Spectra measuring 4 ver leaf and by 4 inches and retailing for $3,000. have been reaching out to us to meet of the creation and installa- their needs. We pride our- tion is included on the Easy selves in offering no mini- Leaf Products website, mum so that orders, large listed under Media/Videos. or small, can be accommo- Go to: www.easyleafprod dated, thus making this an ucts.com to see the video. option for everyone.” For more details on Easy “Our selection of gen- Leaf Products, phone (800) uine gold and genuine sil- 569-5323 or visit the com- ver leaf includes all of the pany’s website at: www. industry’s standards, such easyleafproducts.com. For as 24 karat, 23 karat, 22 further information on Vic- karat; as well as 18 karat tor Raphael’s career and lemon gold, 12 karat white artwork, send an e-mail to: gold, palladium, moongold, [email protected] or visit and other precious metals. the artist’s website located We also offer a full range of at: www.victorraphael.com.

ART WORLD NEWS PAGE 27 FEB20-Dept-2020GalleryGoals-pg1_Layout 1 3/3/20 2:21 PM Page 1

BUSINESS TRENDS

SETTING ACHIEVABLE AND SMART GOALS IN 2020 by Katherine Hébert this goal already? What’s Sales & Marketing leadership? It’s a new year full of possibil- stopping you? • Are there any roles for ities. It might be your gallery’s • What can you do differ- • Should you invest in new which you need to hire new best year ever. I bet you have ently now? software that gives you staff to focus on a new sales big plans and hopes for the greater insight into your channel or service? year and perhaps the decade By answering some of prospective collector’s buying • Do you need to consult a ahead. To make those goals these questions, you may be habits, preferences, and inter- financial advisor? realities, you must equip your- able to get closer to the big ests? Relationship manage- • Will you change your busi- self with both the proper tools picture. Having too many ment will continue to be a ness model? and mindset. Your plan’s exe- goals is not always a good priority with the help of gallery cution needs to be as strong thing. Feeling overwhelmed CRM software, e-mail market- A practical method for de- as your vision for the busi- by being over-ambitious in this ing tools, web, and social an- veloping goals is by using the ness, your staff, and artists. process will only hurt your alytics, etc. SMART goals criteria. This chances of realizing your vi- • Would adjustments to your methodology has become Sometimes it can be hard the gold standard used today to get clarity around your vi- by planners in many indus- sion, set the right goals, and tries. SMART is an acronym create a plan to get there. It that stands for Specific, can feel monumental. There Measurable, Actionable/ are always so many moving Attainable, Realistic (that’s a parts: artists coming and big one), and Time-bound. going, clients’ needs and Here is an example: tastes changing, location un- Goal—Increase my gallery certainties, art fair successes mailing list. and disappointments, and es- SMART Goal—Increase tablishing goals for your my gallery mailings with quali- gallery business. sion. To help narrow your gallery program or artist ros- fied buyers by 200 through focus, consider each area of ter meet a need that is cur- expanding my marketing First, focus on your vision your business separately that rently not being met by others channels and referrals by the and developing goals for the contributes to overall success in your market? end of the year. year ahead. Set aside a few when defining your goals. • Do marketing materials hours of quiet, uninterrupted Let’s look at some examples. need to be audited and re- Once you have a list of po- time to focus on what you re- freshed to resonate better tential goals for the gallery, go ally want for your business in Exhibitions with your target art buyers? back and ensure they apply the year ahead. As you start • Will you apply to new fairs this to the SMART goal criteria. to define goals, consider the • Would reducing the exhibi- year or reduce participation? You will find it helps tremen- following questions to help tion schedule by a few shows dously in realizing your vision you get specific, and find clar- help save on operating costs? Gallery throughout the year when you ity about each goal you estab- • If shows ran longer, could structure goals this way. With lish. you create new programs and Management your goals outlined, the next • What would you gain by experiences for your audience step is to start creating mile- achieving this goal? to engage with the art and • Will you put a greater em- stones for each goal. Mile- • Why is this goal so signif- artist? phasis on staff training and stones are intermediate goals icant? • Should you show art in new outsourcing specific tasks that you need to accomplish • What risks would you locations, either locally or re- to increase efficiency and along the path to your larger take while pursuing this goal? gionally, via pop-ups and part- better enable you to focus on • Why didn’t you achieve nerships? business development and continued on page 29

PAGE 28 ART WORLD NEWS FEB20-Dept-2020GalleryGoals-pg2_Layout 1 3/2/20 2:28 PM Page 1

ACHIEVABLE GOALS to milestones and tasks, keep ing milestones of adding 50 new year and to prioritize a continued from page 28 an eye on your exhibition new qualified prospects to timeline. To turn your vision calendar and travel schedules. your list each quarter. Some for your art gallery business goal. Work on one goal at a Your gallery may have a dis- goals might be measurable into a reality, you need a time to develop your action tinctive busy season if you are with statistics or numbers. proper plan and a positive plan. This will keep you from in a resort area. Don’t sched- You might want to increase mindset. Don’t put this plan getting overwhelmed and los- ule unrealistic timelines. revenue by 15%. What does together here and there as ing focus. that equate to in currency? you find the time. Dedicate Larger goals will obviously You could set quarterly mile- some quiet time away from Your milestones need to require longer timelines and stones for sales revenue. distractions so you have the address two things: more milestones and steps, Same if you’re going to in- best chance for clarity about 1. What specifically needs to but other goals may only need crease your collector base by what success looks like in the happen to accomplish the a few steps and no mile- X amount. new year. goal? stones. That’s OK. Remem- 2. By what specific date do ber the SMART goal criteria. Other goals might be you want to achieve each It applies to milestones and measurable by time. For ex- Katherine Hébert specializes milestone within the action tasks as well. We have not ample, if you are adopting a in art gallery business sales plan for the goal? yet talked about measurability new software tool, you could and marketing strategies, as in the requirements. How do measure progress by the time well as the founder of Gallery With all required mile- you make sure you stay on deadlines you set for mile- Fuel, a subscription-based stones identified, list all the track and maintain momen- stones and tasks. Accom- service that helps fine art gal- smaller tasks you’ll need to tum? Measuring progress can plishing your goals will be leries be more competitive in undertake to reach each mile- be a powerful motivator to reliant on consistent action. today’s art market. Gallery stone. See how it all breaks press on. Your goals will not be Fuel is dedicated to helping down into a clear path to mak- achieved if you do not commit fine art dealers and galleries in ing your vision a reality. Once From the example above to executing your plan every small- to mid-sized markets all milestones are completed, about increasing your mailing day. Review the previous year grow and improve their you’ll reach your goal! High list, you could measure your as a guide for what goals businesses. Visit Gallery Fuel Five! As you are putting dates progress on this goal by creat- might be most impactful in the at: www.galleryfuel.com.

ART WORLD NEWS PAGE 29 FEB20-Calendar-Horiz-_Layout 1 3/3/20 1:19 PM Page 1

CALENDAR

February 29–March 1: Pier 36, New York City. Art April 2 –5: The Photography April 23–26: Artexpo New The Art Show, Park Avenue Market Productions. For fur- Show, Pier 94, New York. York, SOLO, and FOTO Armory at Park Ave. and 67th ther details, call (212) 518- Presented by the Association SOLO; Pier 94, New York St., New York. Produced by 6912, www.thepaperfair.com. of International Photography City. Produced by Redwood the Art Dealers Association Art Dealers (AIPAD). For Media Group. For more in- of America. For further infor- March 5–8: CLIO Art Fair, further information, go to: formation, go to the website: mation, visit the website lo- 550 West 29th St., New www.aipadshow.com. www.artexponewyork.com cated at: www.artdealers.org. York. Curated fair for inde- or send an e-mail: info@red pendent artists Project Inc. April 16 –19: Dallas Art Fair woodmg.com. March 4–8: Volta New Visit: www.clioartfair.com. at the Fashion Industry York, Metropolitan West, 639 Gallery, 1807 Ross Ave., Dal- April 23 –26: artMRKT San West 46th Street at 12th Av- March 19–22: Art Boca las. Produced by the Dallas Francisco, Fort Mason Cen- enue, New York City. Pro- Raton, 3450 NW 8th Ave., Art Fair Team. For details, e- ter, San Francisco. Produced duced by Ramsay Fairs LLC. Boca Raton, FL. Produced mail: [email protected] by Art Market Productions. Visit: www.voltashow.com. by Next Level Fairs. Visit: or: www.dallasartfair.com. For more information, visit: www.nextlevelfairs.com. www.artmarketsf.com. March 5–8: The Armory April 16 –19: Art Vancou- Show, Piers 90 and 94, New March 26–29: Affordable ver, Vancouver Convention April 25–29: High Point York City. Visit the website: Art Fair at The Metropolitan Center. Presented by Van- Market, High Point, NC. For www.thearmoryshow.com for Pavilion, 125 West 18th couver Visual Art Foundation. further information, call (800) more information. Street, New York City. Visit: Visit: www.artvancouver.net 874-6492 or visit the show’s www.affordableartfair.com/ for further information, or website located at: www. March 5–8: Art on Paper, fairs/new-york for details. phone (604) 682-3701. highpointmarket.org.

PAGE 30 ART WORLD NEWS FEB20-Dept-TruVue_Layout 1 3/2/20 3:43 PM Page 1

CREATIVE FRAMING

ROCK ON WITH REFLECTION CONTROL For Sheldon Pierce, the The Design in Roma Moulding’s Lavo excellent glare reduction, owner of Frame of Mind in series, complete with an while the acrylic would not Edmonton, Alberta, Canada, Because the customer inset fillet in gunmetal silver. put her photos in jeopardy it’s not every day that he would be shipping the The other 12 photos were during shipping.” ships a custom order to Bar- pieces from Canada to her framed in black core mats bados. Rarer still, is when home miles away in Barba- from Crescent Cardboard The Results the framing project is a col- dos, Frame of Mind knew Co. LLC and frame mould- lection of 13 photos of the that the pictures needed to ings from the Spencer line Like so many of U2’s legendary Irish rock band be framed with the potential of Larson-Juhl Custom songs, the project was a big U2 from their 2018 Experi- for rough handling during Frames. hit—and Frame of Mind ence + Innocence Tour. shipping. even threw in something of “The fillet that was a bonus track. The Moment “In terms of style, the stacked into the capping client wanted something frame of the central, main “In order to show our “At Frame of Mind, we modern and flattering that photo really gave it visual appreciation for our cus- get to see some incredible would really highlight the precedence and provided tomer’s business, we do- collections,” Mr. Pierce collection. We were up for the perfect finish.” nated a custom-designed says of the photos of Bono, full-color engraving on silver The Edge, Larry Mullen Jr. plate that documented the and Adam Clayton of U2 U2 tour the photographs shot by photographer Mike were taken from while giving Kurman. “Our customer on credit to the amazing pho- this project was a serious tographer Mike Kurman,” collector, and having a Mr. Pierce says. framer she could entrust with her photos was, under- Thanks to the Frame of standably, very important.” Mind’s expertise and the protection from Tru Vue The customer had done Conservation Reflection extensive research into dif- Control®, the customer re- ferent custom frameshops, All 13 images from the collection of photographs featuring ceived a delivery of the Mr. Pierce added, before the band U2 were framed using moulding by Roma Mould- beautifully framed, well-pro- settling on Frame of Mind ing and Larson-Juhl, Crescent Cardboard mats, and Tru tected photos to her home due to its impressive repu- Vue’s Conservation Reflection Control Acrylic glazing. an ocean away from Al- tation and positive online re- berta, making for a “Beauti- views, as well as the shop’s the challenge, and were To glaze the pieces, Mr. ful Day.” experience in handling sen- happy to offer our style and Pierce says Frame of Mind sitive and valuable pieces. framing recommendations.” used Tru Vue® Conserva- For further information tion Reflection Control® on Frame of Mind, call “Plus, here at Frame of For the framing, the cen- Acrylic because of its 99% (780) 465-0534 or go to: Mind, we make the framing tral photo had been printed UV Protection, anti-glare www.frameofmindinc.ca. process interactive and fun in color on metal, which Mr. protection and shatter- For more details on Tru so our customer knew she Pierce says, required it to be resistance for safe handling. Vue Conservation Reflec- would get exactly what she handled in a different manner tion Control®, telephone envisioned and that her col- than the other pieces. To ac- “In our customer’s Barba- (800) 621-8339 or visit Tru lection of photos would be cent and ground the collage, dos home, the Reflection Vue’s website located at: in expert hands.” the metal print was framed Control finish would offer www.tru-vue.com.

ART WORLD NEWS PAGE 31 FEB20-FrSoftwareAdPg_Layout 1 3/2/20 1:59 PM Page 1

PAGE 32 ART WORLD NEWS FEB20-OE_Layout 1 3/2/20 4:53 PM Page 1

OPEN EDITION PRINTS

SunDance Image Conscious Graphics

“Playa Escondida” “Freeform” by Patricia Pinto by Duy Huynh Image Size: Paper Size: 24” x 36” 30” x 22” $30 Image Size: 30” x 20” 800.617.5532 Available to resize and print on canvas, acrylic, metal and wood. 9564 Delegates Dr., Building B, Orlando, FL 32837 800.532.2333 www.sdgraphics.com www.sundancegraphics.com www.imageconscious.com

Editions Image Conscious Limited

“Technicolor Trees 1” “Rainbow Dock” (One of a set of three) by by E. Loren Soderberg Steve Vaughn Image size: 24” x 24” Paper Size: $35 Available as POD on 36” x 26” paper and canvas. Image Size: 36” x 24” 800.228.0928 www.editionslimited.com Available to resize and print on canvas, acrylic, metal and wood. E-MAIL: [email protected] 4090 Halleck Street, Emeryville, CA 94608 800.532.2333 www.imageconscious.com

Sagebrush Haddad’s Fine Art Inc. Fine Arts Inc.

“Trust the Journey” “Repose” by by E. Jarvis Katie Doucette Image Size: 26” x 26” Also available as Image Size: a custom size giclée. 16” x 20” $22 800.942.3323 Fax: 714.996.4153 5165 South 900 East, Murray, UT 84117 www.haddadsfinearts.com E-MAIL: [email protected] 800.643.7243 www.sagebrushfineart.com 3855 E. Mira Loma Ave., Anaheim, CA 92806 ART WORLD NEWS PAGE 33 FEB20-NOE-pg1_Layout 1 3/2/20 4:49 PM Page 1

WHAT’S HOT IN OPEN EDITIONS

Plant Pictorial Here are the “Plant Pictorial” by Karl Bloss- feldt is available in five sizes from best selling prints 16 by 12 inches ($24) to 48 by 36 from some of the inches ($168). Telephone Rosen- stiel’s, , at (011-44) 207 leading open edition 352 3551 for further information, publishers. or go to the company’s website at: www.rosenstiels.com. Happy Land Aged

“Aged” by Kimberly Allen is a large format custom giclée on matte paper measuring 30 by 30 inches. The retail price is $108. Call A.D. Lines in Monroe, CT, for more de- tails at (800) 836-0994 or visit: www.ad-lines.com.

“Happy Land” by Tom Reeves measures 36 by 27 inches and retails for $65. The image is also available in customized sizes. For further information, call PI Creative Art, Toronto, at (800) 363-2787 or go to All Year Round the company’s website located at: www. picreativeart.com. “All Year Round” by Lanie Loreth meas- ures 20 by 16 inches and retails for $18. Painted Horses Run For details, phone SunDance Graphics, located in Orlando, FL, at (800) 617- 5532, or visit the company’s website lo- cated at: www.sdgraphics.com. Bloom & Grow Home

“Bloom & Grow Home” by Annie La- Point meas- “Painted Horses Run” by Carol Walker ures 18 by 6 inches and retails for $10. For further information, call Penny measures 40 by 34 inches. The retail price is Lane Publishing, New Carlisle, Ohio, at (800) 273-5263 or go to the web- $109.95. Call Classy Art in , TX, at site located at: www.pennylanepublishing.com. (800) 372-8007 or visit: www.classyart.net.

PAGE 34 ART WORLD NEWS FEB20-NOE-pg2_Layout 1 3/2/20 4:51 PM Page 1

Fine Day Sailing Here are the “Final Day Sailing” by Nan meas- ures 20 by 16 inches and retails for best selling prints $15. For further information, phone from some of the Galaxy of Graphics in East Ruther- ford, NJ, at (888) 464-7500 or go leading open edition to the company’s website located publishers. at: www.galaxyofgraphics.com. Macarons Eucalyptus Vase II

“Eucalyptus Vase II” by Cynthia Coulter measures 12 by 12 inches and retails for $10. Call Roaring Brook Art, Elmsford, NY, at (888) 779-9055 for further information, or visit the company’s website located at: www.roaringbrookart.com.

“Macarons” by Kyra Brown measures 16 by 16 inches and retails for $20. Call Sage- brush Fine Art, Murray, Utah, at (800) 643- Interwoven Metallics I 7243 for more details, or visit the website at: www.sagebrushfineart.com. “Interwoven Metallics I” by Jennifer Goldberger is a hand embellished giclée Super Bowl 54 Champions: print with gold leaf accents printed on Kansas City Chiefs archival fine art cotton rag paper meas- ures 18 by 18 inches ($65). Call World “ S u p e r Art Group in Richmond, VA, at (804) Bowl 54 213-0600, www.theworldartgroup.com. Champions: Kansas City 2020 NHL Winter Classic Chiefs” by W i s h u m “2020 NHL Gregory is a Winter Clas- giclée on sic” by Chris- paper meas- topher Gjevre uring 20 by has an image 24 inches. that meas- The retail ures 40 by price is $35. 13 1/2 inch- For further information, call Bruce Teleky Inc., es ($30). Call Blakeway Worldwide Panoramas Inc., Minnetonka, MN, for Jersey City, NJ, at (800) 835-3539 or go to: more information at (800) 334-7266 or visit: www.panoramas.com. www.teleky.com.

ART WORLD NEWS PAGE 35 FEB20-NewArt-_Layout 1 3/2/20 3:35 PM Page 1

NEW ART

Waterborne The Highest Bounty

Acme Archives Limited, Burbank, CA, debuts “The Highest Bounty” by Adam Schickling, inspired by the Disney+ series The Mandalorian. This lithograph is in an edition of 395 meas- uring 20 by 14 1/2 inches and retails for $50. For more details, Artist Shima Shanti, San Diego, CA, presents “Waterborne” an call (818) 252-1500 or visit: www.acmearchivesdirect.com. encaustic painting using beeswax and fire, measuring 36 by 36 inches, framed, retailing for $7,800. For further information, call (619) 920-1954 or visit the artist’s website located at: www.shimashanti.com. Salmon Breath Heron in Mangrove

The Greenwich Workshop located in Seymour, CT, introduces Flick Ford’s “Heron in Mangrove” as a gi- clée on canvas in an edition of 25. The image size is 24 by 36 inches and the retail price is $425. For further informa- Limelight Agency, Los Angeles, presents “Salmon Breath” tion, call (800) 243- by Tom Everhart as a mixed media print on deckled edge 4246 or go to the paper in an edition of 125 and measuring 41 by 27 inches. company’s website: Price available upon request. For further information, phone www.greenwich (213) 765-0870 or go to the company’s website located at: workshop.com. www.limelightagency.com.

PAGE 36 ART WORLD NEWS FEB20-Classifiedsw_1_2_Layout 1 3/2/20 1:56 PM Page 1

CLASSIFIEDS

Small AdBIGResults Classified Advertising Works To learn more about affordable advertising rates in Art World News magazine, call John Haffey at 203.854.8566 or e-mail: [email protected].

ART WORLD NEWS PAGE 37 FEB20-Index_Layout 1 3/3/20 1:43 PM Page 1

ADVERTISERS

COMPANY LISTING PHONE PAGE COMPANY LISTING PHONE PAGE

888 Manufacturing Corporation ...... 17 MAC Art ...... 2, 3 www.888mfgcorp.com 888.338.3318 www.macfineart.com 954.990.5420

American Fine Art Inc...... 13, 22, 23, 24, 25 Max Art Productions LLC ...... 37 www.warhol.me 800.466.8276 www.maxartpro.com 702.478.3305

Easy Leaf Products...... 27 Michelangelo Moulding ...... 11 www.easyleafproducts.com 800.569.5323 www.michelangelomoulding.com 877.422.8812

Editions Limited...... 33 Park West Gallery...... 17 www.editionslimited.com 800.228.0928 www.parkwestgallery.com 800.521.9654

Frame Destination ...... 37 Pease Pedestals ...... 30 www.framedestination.com/gp 972.479.1188 www.peasepedestals.com 847.901.4440

Framerica ...... 1, 40 Sagebrush Fine Art ...... 33 www.framerica.com 800.372.6422 www.sagebrushfineart.com 800.643.7243

Framers Only ...... 32 Santa Barbara Art Frame Co...... 29 www.websites4framers.com www.sbartframeco.com 805.966.1300

FramingEngine.com...... 32 Shima Shanti ...... 7 www.framingengine.com 877.932.2329 www.shimashanti.com 619.920.1954

Gallery Fuel ...... 32 SunDance Graphics ...... 33 www.galleryfuel.com www.sundancegraphics.com 800.617.5532

Gallery Funding ...... 15 Tru Vue Inc...... 4 e-mail: [email protected] www.tru-vue.com 800.621.8339

Haddad’s Fine Arts Inc...... 33 Wall Moulding ...... 9 www.haddadsfinearts.com 800.942.3323 www.wallmoulding.com 800.880.9315

Image Conscious ...... 33 Wellspring Communications ...... 19 www.imageconscious.com 800.532.2333 e-mail: [email protected] 203.854.8566

Lifesaver Software ...... 32 Wild Apple ...... 39 www.lsscloud.com 800.381.0600 www.wildapple.com 800.756.8359

Art World News, (ISSN 1525 1772) Volume XXV, Number 2, is published 10 times a year by Wellspring Communications, Inc., PO Box 129, Rowayton, CT 06853. (Phone 203.854.8566) (Fax 203.900.0225). Single copy price $10. Send address changes to: Art World News, P.O. Box 129, Rowayton, CT 06853.

PAGE 38 ART WORLD NEWS FullPageAdTemplate_Layout 1 2/24/20 3:26 PM Page 1 FullPageAdTemplate_Layout 1 2/27/20 3:14 PM Page 1