FEB20-Cover-Web_Layout 1 3/3/20 4:33 PM Page 1 Art World News FEBRUARY 2020 THE INDEPENDENT NEWS SOURCE SURTEX 2020 BRINGS GOLD LEAFING ADDS NEWER CONTACTS DIMENSION TO WORK TO PUBLISHERS As gold, silver, and metal The 2020 SURTEX show for leafing trends more in the the surface design industry, art industry, Los Angeles- co-located with the National based Victor Raphael dis- Stationery Show and the NY cusses how his work has Contessa Gallery is located in Palm Beach, FL. NOW winter market at the evolved over the years Javits Center in New York using the technique to City featured work of some make his art more multi- WCAF EXPO: STILL VITAL TO 1,000 professional artists dimensional and textured. from 300 exhibitors during Page 26 to learn more. its annual four-day show. THE ART & FRAMING INDUSTRY Read more on page 16. The 2020 West Coast Art and Frame Expo took place in CREATIVE FRAMING: January and featured more than 100,000 square feet of art- ROCK ON WITH and-framing exhibitors, new product launches, equipment SETTING ACHIEVABLE REFLECTION CONTROL demonstrations, and over 100 seminars designed specifically AND SMART GOALS for the industry. Held for the first time at the Rio All-suite Hotel For Sheldon Pierce of and Casino, the three-day trade show was housed in one, Industry expert Katherine Frame of Mind in Alberta, easily accessible location with all seminars and exhibitors Hébert discusses how gal- Canada, it’s not every day located nearby. Longtime ex- up big from last year and leries can set achievable that he ships a custom hibitors, Framerica Corp., re- our new designs were really goals for 2020 by having a order to Barbados. Rarer ported having a successful well-received. We actually had realistic and focused plan still, is when the framing show and were able to get our best show ever in terms using the SMART goals project is a collection of the most out of it. “The show of written orders but it’s really criteria to increase the 13 photos of the legendary was fantastic,” said Josh Eich- just an unintended bonus. bottomline. Go page 28. rock band U2. Page 31. ner, executive vice president. If well attended, it’s always a “Attendance in our booth was continued on page 10 QUOTE OF THE MONTH: Click on advertisers’ “Many of our sales from the WCAF Expo came from gallery owners looking to refresh their Web addresses windows and showrooms with new images.” throughout the issue. John Munnerlyn, Image Conscious, page 10. FullPageAdTemplate_Layout 1 3/2/20 11:35 AM Page 1 FullPageAdTemplate_Layout 1 3/2/20 11:36 AM Page 1 FullPageAdTemplate_Layout 1 12/5/19 9:40 AM Page 1 FEB20-TOC-_Layout 1 3/3/20 1:27 PM Page 1 VOLUME XXV INSIDE THIS ISSUE ISSUE 2 DEPARTMENTS SURTEX Brings WCAF Expo 2020 Gold Leafing Adds Newer Contacts Highlights Dimension to Work ARTISTS & PUBLISHERS Page 8 The 2020 SURTEX show for At this year’s West Coast Art With the resurgence of the surface design industry, and Frame Expo, highlights artists using gold, silver, and FRAMING Page 14 co-located with the National of the show feature new metal leafing trends, mixed Stationery Show and the NY product launches, equipment media artist Victor Raphael NOW winter market in New demonstrations, and semi- discusses how his work has WCAF EXPO York, saw a combined atten- nars held during the three- evolved over the years using HIGHLIGHTS Page 21 dance of 20,000. day event in Las Vegas. the technique. AMERICAN FINE ART Page 16 Page 21 Page 26 Page 22 Calendar: Rock On with What’s Hot in CREATIVE TECHNIQUES Industry Events Reflection Control Open Editions Page 26 The busy spring season Framer Sheldon Pierce dis- This month’s What’s Hot in BUSINESS TRENDS kicks into high gear with cusses a project that consisted Open Editions features a va- Page 28 shows such as The Armory of a collection of 13 photo- riety of the latest best selling Show, Art Boca Raton, the graphs of the rock band U2 for open edition prints, some CALENDAR Affordable Art Fair, Art Van- a customer located a continent available as print-on-demand Page 30 couver, Artexpo New York, away and the importance of images, and it includes con- and artMKT San Francisco. properly protecting the work. tact information as well. CREATIVE FRAMING Page 31 Page 30 Page 31 Page 34 OPEN EDITION PRINTS Page 33 WHAT’S HOT IN OPEN EDITIONS Page 34 NEW ART Page 36 CLASSIFIEDS Page 37 AD INDEX Page 38 Shown is “John’s World,” an oil on canvas by John Powell. Go to page 8 for more information. ART WORLD NEWS PAGE 5 FEB20-Opinion_Layout 1 3/3/20 1:16 PM Page 1 IN OUR OPINION THE PLAYING This is significant for the art- and-framing business. As the FIELD IS gap in pricing among online ART WORLD NEWS and brick-and-mortar galleries LEVELING Editor in Chief Koleen Kaffan and frameshops has been di- [email protected] he confluence of e-com- vergent for years, Walmart’s merce and brick-and- decision reflects the logic that Editor Emeritus Sarah Seamark Tmortar took a leap non-uniform pricing negatively forward this week with Wal- effects demand. Our industry Production Manager Sue Bonaventura mart’s announcement of shift- has suffered immeasurably ing their approach to how they from disruptive pricing identical Editor at Large Jo Yanow-Schwartz buy and price products that goods sold in parallel chan- are sold in both channels. The nels. Both top and bottom Columnists Todd Bingham new guiding assumption is that lines of suppliers’ and retailers’ [email protected] uniformity of price matters. It balance sheets illustrate the Barney Davey matters to customers and to loss of margin has the hands [email protected] the retailer. of the Web. Joshua Kaufman [email protected] This change in perspective However, now, large and is another example of the small retailers and vendors Contributing Writers Greg Perkins Internet’s evolution in the alike are starting to clean the Cristi Smith retail environment. Tradition- pricing platforms in the market- Zella Hannum ally, the surge of consumer place. Consumers will still be Publisher John Haffey purchasing activity online has able to shop around, but their [email protected] been driven by the perception final decisions is apt to be less that prices are better than effected by competitive pricing Associate Publisher Brooks Male in traditional outlets. Secondly, than other factors. As the eco- the variety of product choices nomy expands, this is a good Information Technologist Joe Gardella motivate consumers followed trend that could help our indus- by ease of use. Now, it seems try regain a large piece of the Editorial Advisory Board that convenience and price consumers’ disposable income Phillip Gevik, Gallery Phillip, Toronto, Canada are changing places in the than we have been enjoying. Steven Hartman, The Contessa Gallery, Cleveland, OH mind of the consumer. Price John Haffey Jeff Jaffe, POP International Galleries, New York does still matter to people, Heidi Leigh, AFA, Belcastel, France but a little less so it seems. Publisher Ruth-Ann Thorn, Exclusive Collections, Cedros Design Center, Solana Beach, CA ADVERTISING SALES INFORMATION Eastern U.S. & International Midwest & West Coast John Haffey, Publisher Brooks Male, Associate Publisher Phone (203) 854-8566 Phone (203) 854-8566 Fax (203) 900-0225 Fax (203) 900-0225 [email protected] Art World News (Volume XXV, Number 2) ISSN 1525 1772 is published 10 times a year by Wellspring Communications, Inc.: P.O. Box 129, Rowayton, CT 06853. Phone (203) 854-8566 • Fax (203) 900-0225; To order additional copies or back issues e-mail: [email protected] or fax to (203) 900-0225. Please indicate which month and year you are requesting. Single copy price is $10.00. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photography, recording, or any information storage and retrieval system, without permission, in writing, from the publisher. PAGE 6 ART WORLD NEWS FullPageAdTemplate_Layout 1 2/13/20 1:18 PM Page 1 FEB20-A&P_Layout 1 3/2/20 3:48 PM Page 1 ARTISTS & PUBLISHERS Road Show’s Chad Smith Tour R. Michelson Galleries Gives Back Road Show R. Michelson Company, lo- G a l l e r i e s , cated in Las Northampton, Vegas, is col- MA, was the laborating with setting for a artist, Red Hot show titled, Chili Peppers “Mo Willems: drummer, Rock You Are a and Roll Hall of G i f t / F a n c y Fame inductee, Hotel Maga- and six-time zines” featur- G r a m m y ing a collection Award-winner of drawings, Artist Mo Willems is pictured with some of the Chad Smith to doodles, and artwork in his fundraising exhibition. release his defacements contemporary, by artist Mo Willems. A portion of the proceeds to this 4th an- mixed media “Mother’s Finest” is a mixed media by Chad nual benefit exhibit will be donated to Northampton Shelter Sun- work. Many of Smith measures 24 by 24 inches. day Coalition. “Having spent a great deal of time in hotels this the dates on past year, I am acutely aware of the joys and comforts in know- the artist’s tour where he will be in attendance meeting with col- ing where I will spend the night,” Willems says. “Consequently, lectors and the media, will coincide with his band’s tour dates.