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© 2014 IJIRT | Volume 1 Issue 6 | ISSN : 2349-6002

A Review on Holographic Projection

Deepak Kumar, Divanshu Kaushik Department Of Information Technology Dronacharya College Of Engineering, Gurgaon, Haryana, India Abstract- This review paper examines the new and CGI technology, 3D holographic projection technology of Holographic Projections. It highlights the has transformed itself from its basic Victorian importance and need of this technology and how it origins into a futuristic audio visual display used by represents the new in the future of technology and the likes of Endemol (Big Brother), Coco-Cola and communications, the different application of the BMW. With almost limitless holographic technology, the fields of life it will dramatically affect including business, education, telecommunication and possibilities, from life like humans to blockbuster healthcare. The paper also discusses the future of style special effects, as well as the continual holographic technology and how it will prevail in the advances in technology, 3D holographic projection coming years highlighting how it will also affect and has a bright reshape many other fields of life, technologies and future ahead .A holoprojector will use holographic businesses. technology to project large-scale, high-resolution I. INTRODUCTION onto a variety of different surfaces, at different focal distances, from a relatively small- What is holographic projection? scale projection device. With many of the latest big Holographic projection is the new wave of budget cinema releases being available in 3D, and technology that will change how we view things in everyone talking about the 3D future of the new era. It will have tremendous effects on all television, many eyes are starting to focus on 3D fields of life including business, education, 1hologram projections without the glasses! science, art and healthcare. To understand how a holographic projector works we need to know II. IMPORTANCE AND NEED OF what a hologram is. Holography is the method we HOLOGRAPHIC PROJECTION use to record patterns of . These patterns are The interest in 3D viewing is not new. The reproduced as a three dimensional called a public has embraced this experience since at least the hologram. While Hungarian physicist Dennis days of , at the turn of the last Gabor invented the hologram in 1947. Today’s century. New excitement, interest, and enthusiasm new technology provides some outstanding then came with the 3D movie craze in the advantages to not only everyday consumers but middle of the last century, followed by the also large business corporations and governments. fascinations of holography, and most recently the Three-dimensional holographic projection advent of virtual reality. Recent developments in technology is loosely based on an illusionary computers and computer graphics have made technique called Peppers Ghost, and was first spatial 3D images more practical and accessible. used in Victorian theatres across London in the The computational power now exists, for example, 1860s. Pepper's Ghost was typically used to create for desktop workstations to generate stereoscopic ghostlike figures on stage. Hidden from the image pairs quickly enough for interactive display. audience's view, an actor dressed in a ghostly At the high end of the computational power costume would stand facing an angled plate of glass. spectrum, the same technological advances that The audience would be able to see the glass, but not permit intricate object databases to be the actor directly. 3D holographic projection is a interactively manipulated and animated now permit rapidly growing technology. With every business large amounts of image data to be rendered for desperately trying to get their product to stand out high quality 3D displays. Until currently, from the competitors, 3D hologram advertising and holographic data disks and holo technology drives promotion is fast becoming an eye catching were just a matter of research. success. Thanks to the latest in HD projection

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© 2014 IJIRT | Volume 1 Issue 6 | ISSN : 2349-6002

They were too costly and clumsy to use to be III. APPLICATION OF HOLOGRAPHIC consumer markedly feasible. However, recent PROJECTION improvements in the availability and cost With the use of the latest HD projectors, CGI reduction of , digital , and optical animation, specialist HD film techniques and encoding substances are helping to turn the long- special effects created in post production, Pepper's expected potential of into a Ghost technology has been upgraded to the 21st commercial reality. The first holographic information century. Instead of a real object or person's reflection disks were marketed consumer markedly in the appearing on a plate of glass, high definition past year. Thus far, these holographic disks are still video and CGI animation is beamed directly onto very costly and only Holographic Read Only a specially designed, chemically treated Memory (HoloROM) is out. Nonetheless, transparent film via a high power HD projector. rewritable holographic disks should come out in the Although much more expensive, this modern next couple years. Further, manufacturing costs approach results in a much clearer, believable will decrease as product volume grows. hologram projection. In August 2009, Endemol, This is the same configuration of improved product the producers of the famous reality TV show Big advancement and affordability that happened after Brother, working together with activ8-3D CDs and were first launched. Modern holographic projections, beamed housemates' three-dimensional (”3D”) display technologies are friends and families into the house to deliver increasingly popular and practical not only in messages of support and encouragement. computer graphics, but in other diverse The messages were pre-recorded using HD environments and technologies as well. Growing cameras and specifically angled lighting. A stage examples include medical diagnostics, flight was rigged inside the Big Brother house task simulation, air traffic control, battlefield room, compiling of a HD projector, media player, simulation, weather diagnostics, entertainment, lighting, and audio equipment. Each housemate advertising, education, animation, virtual reality, entered the room in turn and took a seat in front robotics, biomechanical studies, scientific of the stage. On cue, the housemate’s family visualization, and so forth. member or friend was beamed into the stage before The increasing interest and popularity are due to delving their message. Although the hologram many factors. In our daily lives, we are surrounded displays were difficult to judge on 2D television by synthetic computer graphic images both in screens, the event was hailed as a great success, print and on television. People can nowadays even evoking brilliant reactions from the housemates generate similar images on personal computers at which made for great TV. home. We also regularly see holograms on credit In January 2009 Coco-Cola gave a holographic sales cards and lenticular displays on cereal boxes. There conference presentation in Prague for over 800 is also a growing appreciation that two people. Senior directors of the company were beamed dimensional projections of 3D scenes, into the stage as 3D holograms before giving a traditionally referred to as “3D computer presentation about how the Coco-Cola brand has graphics”, can be insufficient for inspection, evolved over the years. The content of the navigation, and comprehension of some types of presentation was also in the form of 3D multivariate data. Without the benefit of 3D holographic projections. rendering, even high quality images that have The centre piece was a giant 3D hologram Coco- excellent depictions still appear Cola branded spinning clock, representing the unrealistic and flat. For such application progression of time. A showcase of previous environments, the human depth cues of stereos is, Coco-Cola bottles, logos, and labels amongst other motion , and (perhaps to a lesser extent) objects were also projected as3D holograms to ocular accommodation are increasingly recognized create Prague's first 3D holographic projection as significant and important for facilitating image display. 3D Medical Animation Studio - 3d understanding and realism. medical illustrations, has the capability of

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© 2014 IJIRT | Volume 1 Issue 6 | ISSN : 2349-6002 displaying 3d medical animations through demonstration can be seen at The Movieum of holographic displays including the option of London Museum, located in Westminster, England. interactivity. Medical simulations company Tres The company behind it, activ8-3D holographic 3d is pushing the boundaries of traditional MOA's projections, are showcasing their large scale show (method of action) by creating holographic/3d and event , their medium and animations to be viewed on holographic film small size exhibition and retail hologram displays, as without the need of special glasses. well as motion capture and interactive systems. By using film with holographic properties and For a free demonstration visit their website creating custom 3d computer medical animations www.activ8-3d.co.uk or send an email to Tres3d is able to create a holographic . [email protected] Real people can be filmed This process enables the audience to view the 3d giving a speech, dance or presentation, for example, medical animations with the illusion of depth. and then be projected as 3D holograms. Holographic “Holographic Projection and 3d is special effects can be added in post-production to nothing new to most of us. We all remember the make a lifelike person beam into the room, Star- first few 3dmovies that required those silly paper Trek style, or have their product appear and spin glasses, picture a boardroom filled with top above their head at the click of their fingers. executives wearing them. I guess, that's why the In August 2009, Endemol - the producer of Big technology never truly caught on.” Noted David Brother - working with Activ8-3D beamed Gonzalez, President of Tres3d Computer Medical housemate's friends and families into the house to Animation Studio (medical illustration studio) deliver messages of support and encouragement. Conceptual medical illustrations and education The messages were pre-recorded using HD illustration medical produced by Tres3d makes the cameras and specifically angled lighting. A stage top list of many conceptual medical illustration was rigged inside the Big Brother house task companies providing high quality 3d medical room, comprising a HD projector, media player, graphics. 3D illustration medical renders from the lighting, and audio equipment. Each housemate development of high quality models. Medical entered the room in turn and took a seat in front of illustrator specialists from Tres 3d can create and the stage. In January 2009, Coca-Cola gave a sales render of any scientific visualization, illustration conference presentation in Prague for more than medical for high resolution print collateral. Human 800 people. Senior directors of the company were anatomy illustrations, medical graphics and beamed into the stage as 3D holograms before conceptual medical illustration. 3d visualizations giving a presentation about how the Coca-Cola through mechanism of action illustrations. brand has evolved over the years. The content of Conceptual medical illustration companies do not the presentation was also in the form of 3D use global illumination technology when rendering holographic projections. 3d illustration medical. Tres 3d provides the most The centre piece was a giant 3D hologram Coca- realistic renders available by using simulated Cola branded spinning clock, representing the natural light sources. Education illustrative medical progression of time. A showcase of previous are reviewed by Specialists on each 3d medical Coca-Cola bottles, logos, and labels among other MOA. We have worked for companies like Johnson objects were also projected as 3D holograms. One & Johnson, Glaxo Smith Kline and Unilever. can find many potential uses of holotechnology Our clients and work speak volumes of our information systems in the general area of professionalism and high quality 3d graphics and interactions and imaging. "HoloCams" will use medical artwork. Tres3d produces animation holotechnology information storage and retrieval to that loads quickly, DVD's to educate and train store and virtually display 3D visual worlds. more effectively. Stills can be generated from Holotech computer graphic interfaces and interfaces, each MOA method of action video for print such as gesture interpretation systems, will allow materials. For 3d illustration medical campaigns of considerably more natural communication between 3D conceptual medical illustrations models would be a person and computer than can be done with produced. A 3D holographic projection

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© 2014 IJIRT | Volume 1 Issue 6 | ISSN : 2349-6002 present day two- dimensional image projections and during his speech that, “There are one billion keypad/mouse. people (in the world) who have a personal Holotech imaging with temporal gated pulses will computer each but there are five billion others enable clear watching of things surrounded by light who don’t. Microsoft also wants to reach these refracting matter such as body fluid or translucent people.” After the flurry of 3D TVs we’ve seen over atmospheres. Among the hindrances to widespread the past week or so, we’ve kind of got commercialization of holographic applied science accustomed to the technology, but in China is the price of integrated storage, processing, and researchers have pushed those limits of 3D to display equipment, but prices of liquid crystal another new level, we may still not be so ready displays and digital chipsare dropping. We for. The researchers in China have developed are probably on the verge of widespread consumer what they call the largest 3D holographic display. marketization of holographic applied science. Sub- Measuring 1.8 × 1.3 m2 the screen is touted to be page toward lower cost holographic data storage perfect for a great viewing experience with its covers additional useful information. continuous natural 3D image production. With the use of the latest HD projectors, CGI The 3D holographic display with the help of 64 animation, specialist HD film techniques and digital cameras within is able to capture 3D special effects created in post production, Pepper's images and with 64 projectors it is also able to Ghost technology has been upgraded to the 21st recreate those images by projecting them on a century. Instead of a real object or person's reflection holographic functional display screen at various appearing on a plate of glass, high definition angles. Because size of the magnification depends video and CGI animation is beamed directly onto on the projector’s ability and the camera array, a specially designed, chemically treated there is no limit here on the holographic display, transparent film via a high power HD projector. it can be used to create 3D images in any size, and Although much more expensive, this modern still retain a high-quality image. The goal of the approach results in a much clearer, believable research team is to commercialize the display, but hologram projection. Due to the modern approach until then they expect to optimize the system and of projecting CGI animations and pre-recorded develop the requisite applications, software etc. In footage, almost anything is possible. the area of marketing, holographic marketing or The “blank canvas” approach is often adopted, "holopromotion" is the application of creating a storyboard only limited by imagination. holotechnology science to three-dimensional, high- The storyboard can then be handed over to a resolution advertising. Multiple aspects of product CGI animation team who can make it come to life marketing and purchasing might be put together in using the latest 3D software such as Maya or bidirectional holograms that both draw people's 3ds-Max. Real people can be filmed giving a attention and sell a product in real time. speech, dance or presentation for example, and then Holographically interactive booths and vending be projected as 3D holograms. Holographic special machines that can project consumer-responsive effects can be added in post production to make a images several times their size will occupy much life-like person beam into the room, Star Trek style, less space than traditional kiosks and vending or have their product appear and spin above their machines. The site on telecommunications and head at the click of their fingers. Bill Gates, holographic technology for more holotech Chairman of Microsoft Corp, made a virtual information. Many holographic information storage appearance at the “World Congress on systems have a that splits a Information Technology 2008”, where he was ray into two rays. One ray, known as the object reproduced on stage as a holographic simulation. beam, goes through a Spatial Light Modulator The size of the projection was 4.6m and appeared in (SLM), like a LCD, that imprints data into the ray. front of the audience of around 400 at the Kuala The object ray intersects the people can be filmed Lumpur Convention Centre. Apparently, the giving a speech, dance or presentation for example, holographic image was very realistic and the and then be projected as 3D holograms. Holographic crowd was impressed with the results. Gates stated special effects can be added in post production to

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© 2014 IJIRT | Volume 1 Issue 6 | ISSN : 2349-6002 make a life-like person beam into the room, Star machines that can project consumer-responsive Trek style, or have their product appear and spin images several times their size will occupy much above their head at the click of their fingers. Bill less space than traditional kiosk sand vending Gates, Chairman of Microsoft Corp, made a machines. The site on telecommunications and virtual appearance at the “World Congress on holographic technology for more holotech Information Technology 2008”, where he was information. Many holographic information storage reproduced on stage as a holographic simulation. systems have a beam splitter that splits a laser The size of the projection was 4.6m and appeared in ray into two rays. One ray, known as the object front of the audience of around 400 at the Kuala beam, goes through a Spatial Light Modulator Lumpur Convention Centre. Apparently, the (SLM), like a LCD, that imprints data into the fray. holographic image was very realistic and the The object ray intersects the second ray, known as crowd was impressed with the results. Gates stated the reference ray, inside optically sensitive during his speech that, “There are one billion recording media -- especially a . The people (in the world) who have a personal intersection of these rays, called an interference computer each but there are five billion others pattern, is a holographic image that is recorded in who don’t. Microsoft also wants to reach these the media. When a reference beam is shown into people.” After the flurry of 3D TVs we’ve seen over the storage media at the same angle and the past week or so, we’ve kind of got used to store the holographic image, then accustomed to the technology, but in China the holographic image is recreated and the researchers have pushed those limits of 3D to information configuration may be extracted and another new level, we may still not be so ready changed into electronic pulses. Data on for. holographic storage disks are expected to last as The researchers in China have developed what long as 50 years, while data on magnetic tape can they call the largest 3D holographic display. erode in under a decade. For these reasons, uses for Measuring 1.8 × 1.3 m2 the screen is touted to be which archival durability is critical may perfect for a great viewing experience with its increasingly switch from tape to holo disks. continuous natural 3D image production. The 3D Linked page shape flexibility for holographic data holographic display with the help of 64 digital storage also may be of interest to you. cameras within is able to capture 3D images and IV. FUTURE OF HOLOGRAPHIC PROJECTION with 64 projectors it is also able to recreate those images by projecting them on a holographic 3D holographic projection technology clearly has functional display screen at various angles. a big future ahead. As this audio visual display Because size of the magnification depends on the continues to get high profile credibility, we are projector’s ability and the camera array, there is likely to see more companies advertising their no limit here on the holographic display, it can be products or marketing their business in this way. used to create 3D images in any size, and still Whether it belarge scale, big budget product retain a high-quality image. launches or smaller retail POS systems, they are The goal of the research team is to likely to become a common feature in the commercialize the display, but until then they advertising world. expect to optimize the system and develop the The holographic projectors that are under requisite applications, software etc. In the area of development will be able to be much smaller marketing, holographic marketing or and portable than image projectors that rely on "holopromotion" is the application of conventional, incoherent light beams. Ultimately, holotechnology science to three-dimensional, high- holographic projectors may become sufficiently resolution advertising. Multiple aspects of product small to be incorporated into future generation marketing and purchasing might be put together in cell phones. Holographic techniques are being bidirectional holograms that both draw people's used for three dimensional (3-D) rendering of attention and sell a product in real time. medical pictures including MRI and CT pictures. Holographically interactive booths and vending Medical holotechnology imaging can enable doctors

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© 2014 IJIRT | Volume 1 Issue 6 | ISSN : 2349-6002 to test the insertion of medical instruments into an In the areas of telecommunications and instruction, artificially constructed, three-dimensional version remote conferencing and distance education of the surgical field before the operation. An array technologies featuring 2D screen pictures will of micro- , whose movements are controlled evolve into three-dimensional, engaging by computer, may be used to divide and focus an holographic projection systems. Holographic array of laser beams to make moving, three- applied science is, even now, being used for dimensional holographic pictures of internal "HoloCells" (holographic cell phones that record anatomic features. and play three-dimensional, real time pictures of Holographic projectors will be able to render sharp the communicating parties that maybe viewed from projected images from relatively small projection different angles). The site three dimensional devices (e.g. cell-phones) because they do not medical imaging also provides information on these require high intensity, high-temperature light topics. sources. Investigators at companies and A holographic memory device that can hold up universities are working toward applied science to several gigabytes could compete with flash that could make television with holographic memory for several usages. It would be a boon projections (holovisions) that can project moving, to handheld machines especially smart phones and three-dimensional pictures outside of the screen. PDAs. Future versions of smart phones may use Genuine holographic motion picture science lets holotechnology applied science for both memory people see travelling, three- dimensional images and display functions. For memory, absent special glasses. One means of creating holotechnology information recording and playback animated holotechnology images is to send laser can greatly increase the memory capacity of light by means of a lithium niobate waveguide phones. For display, holographic projection can covered by piezoelectric material. A modulator show pictures that are not constrained by the converts video impulses into vibrations of the small size of a mobile device. The prospect of piezoelectric material that, in turn, alters the watching TV on a mobile phone is in vogue now, but configuration of the light beam going through it. who wants to watch television on a 3" diagonal When this ray is shone into a translucent volume, it screen? If it were possible to project a large picture creates a 3D travelling image. Two and three from one's cell phone onto the wall nearby, that dimensional interference patterns presents some would transform the use of cell phones for visual alternative perspectives. media. Linked page media for holographic data A holographic memory device that can store as storage also has different information on this topic. much as five gigabytes could replace flash memory Holographic applied science can also create new for many usages. It would be a boon to handheld methods for three- dimensional visual contact machines like PDAs and smart phones. Next from computing systems to human beings. This generation smart phones may use holotechnology starts with screen displays with improved 3D applied science for data storage and display projection qualities and then improves to mid-air, projection. For memory, holographic information three- dimensional computer projections that do recording and playback could significantly not require a screen. Similar holotech coverage at increase the memory capacity of phones. For holographic technology and navigation may be of display, holo technology projection can show interest. Design is central to applied science, new images, unconstrained by the tiny size of a product development and model building, building handheld device. The idea of watching television design and construction, pharmaceuticals, on one's cell phone is in vogue now, but who wants biological, and nano pharmacology, biochemistry to watch TV on a 2" screen? If it were possible to and modeling at the molecular scale, biomedical project a large picture from a cell phone onto a technology and prostheses, the apparel industry, nearby wall, that would transform the use of cell the fine arts, and other areas as well. Holotech phones for visual media. Also, storing data three- applied science can help design for: manipulation of dimensionally with holographic storage has 3D models of molecules or biological structures; interesting notes on this holotechnology topic. assembling electronics; and other design-related

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© 2014 IJIRT | Volume 1 Issue 6 | ISSN : 2349-6002 tasks. Linked page 3D imaging using micro- scientists have broken a barrier by making the first arrays also deals with these technologies. updatable three-dimensional displays with The quantity of realized and potential usages of memory. holographic science in the area of interpersonal According to Peyghambarian, they could be interactions is also increasing quickly. A constructed as a screen on the wall (like flat holographic camera (holocam) records and panel displays) that shows 3-D images, with all conveys radial three-dimensional real-time pictures the image writing lasers behind the wall; or it from a central point using holographic applied could be like a horizontal panel on a table with science. A holo viewer projects these images for holographic writing apparatus underneath. viewing in another location. Holocams and So, if this project is realized, you really could have a holographic viewers will probably be integrated football match on your coffee table, or horror- into internet access, television, and cell phones in movie villains jumping out of your wall. the next ten years. New telecommunication networks Peyghambarian is also optimistic that the built on holo technology science may be technology could reach the market within five to developed with uses in both personal and ten years. He said progress towards a final business interactions. Holographic science may also product should be made much more quickly now enhance the transferrable speed and channel capacity that a rewriting method had been found. However, it for interactions systems based on fiber . To is fair to say not everyone is as positive about this continue on related topics, see also holographic prospect as Peyghambarian. communication between humans and computers . Justin Lawrence, a lecturer in Electronic At the present time, DVDs and CDs are still the Engineering at Bangor University in Wales, told main formats for mobile information storage media CNN that small steps are being made on technology for music, video, and information. These like 3-D holograms, but, he can't see it being traditional data storage media store information as ready for the market in the next ten years. "It's distinct bits on the surface of the recording one thing to demonstrate something in a lab but medium and the medium should be spun around to it's another thing to be able to produce it cheaply recover the information. The price of saving and efficiently enough to distribute it to the mass information is dropping but the need, however, market," Lawrence said. Yet, there are reasons to be for long-term information storage has optimistic that more resources will be channeled beenincreasing even more promptly. Holotech into developing this technology more quickly. informationstorage opens possibilities for saving The Japanese Government is pushing huge financial information at much higher densities than CDs and and technical weight into the development of DVDs by storing information three- dimensionally three dimensional, virtual-reality television, and throughout the thickness of the recordable media. the country's Communications Ministry is aiming Visit also holographic data storage process . at having such technology available by 2020. Peyghambarian said there are no major sponsors of It sounds a lot like a wacky dream, but don't be the technology at present, but as the surprised if within our lifetime you find yourself breakthroughs continued, he hopes that will change. discarding your and LCD sets in exchange for REFERENCES a holographic 3-D television that can put Cristiano Ronaldo in your living room or bring you [1] Apple Progressing with 3D Holographic face-to-face with life-sized versions of your Projection Technology (The Macintosh News gaming heroes. The reason for renewed optimism Network] http://www.aboutprojectors.com/ in three-dimensional technology is a breakthrough 2008. in rewritable and erasable holographic systems [2] Apple Working on 3D Holographic made earlier this year by researchers at the Projection Displays March 20, 2008. The University of Arizona. Dr Nasser Peyghambarian, Macintosh News Network. chair of and lasers at the university's [3] Chinese researchers debut largest 3D Optical Sciences department, told CNN that holographic display. Bharat.

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http://www.gizmowatch.com/entry/chineseresear chers-debut-largest-3d-holographic-display. [4] Church Via Holographic Video. June 24, 2008. http://churchrelevance.com/church-via- holographictelepresence-video/ [5] Cisco Telepresence 'On-Stage' Holographic Video Conferencing. http://www.eyeliner3d.com/cisco_telepresence_h olographic_video_conferencing.html [6] Holographic Projectors Australia. http://www.holographicprojectors.com.au [7] Holographic projection technology creates impact - An Activ8-3D product story. Edited by the Marketingweek Marketplace editorial team Sep 2, 2009 [8] http://www.aboutprojectors.com/news/2008/05/2 0/billgates-makes-use-of-holographic-projection- technology/ [9] http://holographicprojectors.com/ [10] http://www.holographic-projector.com/ [11] http://www.holographictelevisions.com/http://w ww.holographiccellphone.com/ http://holoprojector.com/ [12] Illustration Medical. Medical and Scientific Animation. Copyright 2008 Medical Animation Studio5105 Route 33 http://medical-animation studio.com/MedicalIllustrationMOAAnimation.h tml [13] Newest Technology: 360Brandvision™ Offers 3D Video Holograms in 360 Degrees. Las Vegas, NV (PRWEB) November 10, 2008. PR WEB Press Release. (www.prweb.com)

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