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Exhibit 1 Local on Demand - Southeast Wisconsin Exhibit 1 Local on Demand - Southeast Wisconsin Presented by: Bev Greenberg Vice President of Public Affairs Time Warner Cable Southeast Wisconsin 9WIoD is a digital Video On Demand channel Milwaukee Journal Sentinel offering local programming. 0 221,000 digital cable customers in Southeast Wisconsin 0 over 50,000 digital cable customers in Green Bay/Appleton Division 9WIoD takes advantage of VOD technology. PWloD - Channel 1I I1 - local information and entertainment from Wisconsin. 0 Wlsconsin on Demand (WloD) is all local, all the time - with programs featuring high school basketball, football and soccer; college sports coaches and highlights; premiere tourist destinations within our state; locally produced programs; restaurant reviews, school plays and concerts; unique community arts programs and events. >Launch Event - October 25,2003 0 Miller Park - Breakdown of programming 3% > WloD Channel I11 I 7% 0 LocalSports Arts & Entertainment I1 3% Your Community 0 Around Wisconsin rn sports + Rockstar Project Arts & Entertainmen + Battle of the Bands 12% Your Community + Make My Space * For Kids Around Wisconsin e Dining and Leisure For Kids Local y Latino CI Dining & Leisure I v /u 21 % > Education on Demand Local y Latino Channel I112 1 I20 hours of content I ffff -Genyne Edwards Wisconsin Department of Tourism >Destination Wisconsin - Tourism >High School Sports >The Rockstar Project >Battle of the Bands PDesmolnd Mason Basketball Tips >Make My Space >Restaurant Reviews >Father’s Day Greetings >Time Warner Cable Hang Tough Video Contest 0 Emmy Award Winning Program >A&E Networks - Wisconsin Theme Programs 9 Frank Lloyd Wright 0 Laverne & Shirley 0 Chris Farley 0 Brewed in America w >High School Basketball: Milwaukee King vs. Milwaukee Vinc >Devil’s Lake - Tourism PThe Rockstar Project: Top 20 Concert >Door County - Tourism >The Rockstar Project: Auditions IPROJECT >High School Basketball: Marquette vs. Wauwatosa East >The Emmy Award Winning! 2004 Time Warner Cable Hang Tough Video Contest PThe Rockstar Project: Top 2 Concert PWIoD Exclusive: An Evening with Dr. William H. “Bill” Cosby PWloD Exclusive World Premiere: Spirit the Seventh Fire 0 Including Tom Brokaw Special Regional Manager Scripps Network PCity of Milwaukee Mayoral PU.S. Congresswoman Gwen Moore Forum 0 Housework (House of Representative) NMilwaukee ayor Tom Barre tt PUS. Senator Russ Feingold 0 City Challenges 0 Town Hall Meetings 0 State of the City Address >Lt. Governor Barbara Lawton PU.S. Senator Herb Kohl * WW=P Ready to Read 0 WloD Launch - Customer 0 Parental Controls Appreciation Event PElection Speeches from C-SPAN PWisconsin Governor Jim Doyle 0 Democratic Convention WloD promotion Republican Convention 0 State of the State Address >Jessica Doyle - First Lady of Wisconsin 0 Parental Controls &Legislative Update 0 Messages from state elected officials >An Evening with Dr. William H. “Bill” >High School Dance and Cheer Cosby - Town Hall meetings competition with the Milwaukee Wave > NAACP National Convention coverage ’PPearls for Teen Girls - Youth advocacy Business Salutes program * NAACP historical facts programs >Ronald McDonald House >National Hispanic Chamber of >Miracle on Canal Street - Supporting 20 Commerce Coverage local charities Hispanic Heritage Parade >Vietnam Veterans Memorial- “The Welcome to Milwaukee Moving Wall” 0 Hispanics Today >Troop Greetings - Holiday greetings >St. Francis Children’s Center from troops overseas >Zoological Society >Mother’s Day Greetings >The Red Cross > Father’s Day Greetings PThurgood Marshal Scholarship Fund >City of Milwaukee Police Dept. >YWCA 0 Crime Line YSNL on Health” >MPS Business Curriculum Task Force >Boys & Girls Club PHERC (Holocaust Education Resource &Teacher Advisory Board (TAB) Center) Schools events become programs Portraits of Courage - Honor the Memory V V r 0 No 0 0 a,- u: U 5 Q S 0 CD Q 5 5 3 a, x CD 0 0 0 < S CD 3 1 v, Qe ZT 0z e ZT CD 3 0 -.3 3 CQ v, 3- 0 1 PWloD Viewer’s Choice Award 0 Award given to the most watched program for each cont 0 Interactive converters allow viewers to vote for their favorites 0 Programs that gave the Viewer’s Choice Award: 4 Holiday Lights 0 Holiday Decoration on Area homes 4 Time Warner Cable Hang Tough Video Contest 0 PSAs written by students are viewed on WloD 4 Battle of the Bands 0 High School Band Competition 0 Viewer’s Choice Award present at competition 4 Make My Space 0 Viewers helped to choose the most deserving room makeover winner - ToddGaufke Owner, Brass Bell Music Store PTWC VIP - Video Internship Program for High School Students 0 Assist in production of High School Events and Sport programs Students learn to produce their own School programs 0 14 Southeast Wisconsin High Schools participating PKidz Biz Reporters (Middle School Students) Interview Celebrities Darius Rucker 0 Debbie Reynolds Deanna Favre Naomi Judd Heather Mills McCartney Christopher Reeve Reggie White Candace Bergen Janet Reno Bob Uecker Sally Ride . And many more >The Time Warner Cable Hang Tough Video Contest Students write ant i-drug/ant i-violence PSAs >Save the Music 0 Music programs reinstated in 65 MPS elementary schools because of the partnership of VHI and Time Warner Cable. c,cn S a, 73 3 -cIcn -I--I0 S -. a, S .-> .-0 T3) c, 73 m S S m a, U c a, c, c cn a, .-cn U a, 12 m x L .- -a, 3 3 mo m rc Lc, S a, .- -3 L cn .- S a, 2 12 Q 0 m 0 > a, 0 - 5: -W cn -W m 73 3 0 .-S a, -W 0 c, cn U 0 m 73 a, -a, a, a, 7 c, 5: .-cn -Wm 0 -W m I m 0 3 L > S cn 0 c, cn S v) S E La, 0 a, .-0 L - -W + Q -I--r E3 m z L S m S m c, 0 m L 0 L T3) cn L U 0) 0 .-S a, S L S .- 0 Q U L 0 0 0 a, 0 0 .- cn 0 0- cn 3 2 0 0 0- N 0 0 .. 0 0 E UI) Y Lo i= ce is CIO ai II. +A .- A A A A A A 500000 400000 300000 200000 100000 0 Oct - Dec 2003 2004 2005 Projection Year-End 2004 Total = 436,526 views First IOmonths 2005 = 455,232 views 2005 projected total = 538,164 views - a 23% increase over 2004 964,510 Total Views since launch October 2003 All WIoD statistics acquired from N2BB OpenStream reporting from local BMS >Cable Television Association of Marketing (CTAM) Collaborative Case Studies Award >Cable Television Public Affairs Association (CTPAA) Beacon Award for +$+“Wisconsinon Demand’s Rockstar Project” in 2005 Beacon Finalist for *:*“Wisconsin on Demand’’ in 2004 and 2005 ommunications Association +:*Wisconsin on Demand in 2004 +Wisconsin on Demand’s Rockstar Project in 2004 +:*Wisconsin on Demand’s Make My space in 2005 +:+Wisconsin on Demand’s Rockstar Project 2 in 2005 9 Local 0 Colleges and universities 0 Continuing education credits + Real estate, lawyers, nursing and teachers >State-wide program sharing 0 Programming from Charter 0 Programming from Green Bay Division + “Wheels” + The Green and Gold Show - local interviews and behind the scenes 9 Regional 0 Begin sharing content with 5 other regional TWC divisions e Regional contests and tourism packages 9 National 0 Potentia for national interactive value 0 Expand ourism around the country e Potentia to promote colleges and universities .
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