Exhibit 1 Local on Demand - Southeast Wisconsin

Exhibit 1 Local on Demand - Southeast Wisconsin

Exhibit 1 Local on Demand - Southeast Wisconsin Presented by: Bev Greenberg Vice President of Public Affairs Time Warner Cable Southeast Wisconsin 9WIoD is a digital Video On Demand channel Milwaukee Journal Sentinel offering local programming. 0 221,000 digital cable customers in Southeast Wisconsin 0 over 50,000 digital cable customers in Green Bay/Appleton Division 9WIoD takes advantage of VOD technology. PWloD - Channel 1I I1 - local information and entertainment from Wisconsin. 0 Wlsconsin on Demand (WloD) is all local, all the time - with programs featuring high school basketball, football and soccer; college sports coaches and highlights; premiere tourist destinations within our state; locally produced programs; restaurant reviews, school plays and concerts; unique community arts programs and events. >Launch Event - October 25,2003 0 Miller Park - Breakdown of programming 3% > WloD Channel I11 I 7% 0 LocalSports Arts & Entertainment I1 3% Your Community 0 Around Wisconsin rn sports + Rockstar Project Arts & Entertainmen + Battle of the Bands 12% Your Community + Make My Space * For Kids Around Wisconsin e Dining and Leisure For Kids Local y Latino CI Dining & Leisure I v /u 21 % > Education on Demand Local y Latino Channel I112 1 I20 hours of content I ffff -Genyne Edwards Wisconsin Department of Tourism >Destination Wisconsin - Tourism >High School Sports >The Rockstar Project >Battle of the Bands PDesmolnd Mason Basketball Tips >Make My Space >Restaurant Reviews >Father’s Day Greetings >Time Warner Cable Hang Tough Video Contest 0 Emmy Award Winning Program >A&E Networks - Wisconsin Theme Programs 9 Frank Lloyd Wright 0 Laverne & Shirley 0 Chris Farley 0 Brewed in America w >High School Basketball: Milwaukee King vs. Milwaukee Vinc >Devil’s Lake - Tourism PThe Rockstar Project: Top 20 Concert >Door County - Tourism >The Rockstar Project: Auditions IPROJECT >High School Basketball: Marquette vs. Wauwatosa East >The Emmy Award Winning! 2004 Time Warner Cable Hang Tough Video Contest PThe Rockstar Project: Top 2 Concert PWIoD Exclusive: An Evening with Dr. William H. “Bill” Cosby PWloD Exclusive World Premiere: Spirit the Seventh Fire 0 Including Tom Brokaw Special Regional Manager Scripps Network PCity of Milwaukee Mayoral PU.S. Congresswoman Gwen Moore Forum 0 Housework (House of Representative) NMilwaukee ayor Tom Barre tt PUS. Senator Russ Feingold 0 City Challenges 0 Town Hall Meetings 0 State of the City Address >Lt. Governor Barbara Lawton PU.S. Senator Herb Kohl * WW=P Ready to Read 0 WloD Launch - Customer 0 Parental Controls Appreciation Event PElection Speeches from C-SPAN PWisconsin Governor Jim Doyle 0 Democratic Convention WloD promotion Republican Convention 0 State of the State Address >Jessica Doyle - First Lady of Wisconsin 0 Parental Controls &Legislative Update 0 Messages from state elected officials >An Evening with Dr. William H. “Bill” >High School Dance and Cheer Cosby - Town Hall meetings competition with the Milwaukee Wave > NAACP National Convention coverage ’PPearls for Teen Girls - Youth advocacy Business Salutes program * NAACP historical facts programs >Ronald McDonald House >National Hispanic Chamber of >Miracle on Canal Street - Supporting 20 Commerce Coverage local charities Hispanic Heritage Parade >Vietnam Veterans Memorial- “The Welcome to Milwaukee Moving Wall” 0 Hispanics Today >Troop Greetings - Holiday greetings >St. Francis Children’s Center from troops overseas >Zoological Society >Mother’s Day Greetings >The Red Cross > Father’s Day Greetings PThurgood Marshal Scholarship Fund >City of Milwaukee Police Dept. >YWCA 0 Crime Line YSNL on Health” >MPS Business Curriculum Task Force >Boys & Girls Club PHERC (Holocaust Education Resource &Teacher Advisory Board (TAB) Center) Schools events become programs Portraits of Courage - Honor the Memory V V r 0 No 0 0 a,- u: U 5 Q S 0 CD Q 5 5 3 a, x CD 0 0 0 < S CD 3 1 v, Qe ZT 0z e ZT CD 3 0 -.3 3 CQ v, 3- 0 1 PWloD Viewer’s Choice Award 0 Award given to the most watched program for each cont 0 Interactive converters allow viewers to vote for their favorites 0 Programs that gave the Viewer’s Choice Award: 4 Holiday Lights 0 Holiday Decoration on Area homes 4 Time Warner Cable Hang Tough Video Contest 0 PSAs written by students are viewed on WloD 4 Battle of the Bands 0 High School Band Competition 0 Viewer’s Choice Award present at competition 4 Make My Space 0 Viewers helped to choose the most deserving room makeover winner - ToddGaufke Owner, Brass Bell Music Store PTWC VIP - Video Internship Program for High School Students 0 Assist in production of High School Events and Sport programs Students learn to produce their own School programs 0 14 Southeast Wisconsin High Schools participating PKidz Biz Reporters (Middle School Students) Interview Celebrities Darius Rucker 0 Debbie Reynolds Deanna Favre Naomi Judd Heather Mills McCartney Christopher Reeve Reggie White Candace Bergen Janet Reno Bob Uecker Sally Ride . And many more >The Time Warner Cable Hang Tough Video Contest Students write ant i-drug/ant i-violence PSAs >Save the Music 0 Music programs reinstated in 65 MPS elementary schools because of the partnership of VHI and Time Warner Cable. c,cn S a, 73 3 -cIcn -I--I0 S -. a, S .-> .-0 T3) c, 73 m S S m a, U c a, c, c cn a, .-cn U a, 12 m x L .- -a, 3 3 mo m rc Lc, S a, .- -3 L cn .- S a, 2 12 Q 0 m 0 > a, 0 - 5: -W cn -W m 73 3 0 .-S a, -W 0 c, cn U 0 m 73 a, -a, a, a, 7 c, 5: .-cn -Wm 0 -W m I m 0 3 L > S cn 0 c, cn S v) S E La, 0 a, .-0 L - -W + Q -I--r E3 m z L S m S m c, 0 m L 0 L T3) cn L U 0) 0 .-S a, S L S .- 0 Q U L 0 0 0 a, 0 0 .- cn 0 0- cn 3 2 0 0 0- N 0 0 .. 0 0 E UI) Y Lo i= ce is CIO ai II. +A .- A A A A A A 500000 400000 300000 200000 100000 0 Oct - Dec 2003 2004 2005 Projection Year-End 2004 Total = 436,526 views First IOmonths 2005 = 455,232 views 2005 projected total = 538,164 views - a 23% increase over 2004 964,510 Total Views since launch October 2003 All WIoD statistics acquired from N2BB OpenStream reporting from local BMS >Cable Television Association of Marketing (CTAM) Collaborative Case Studies Award >Cable Television Public Affairs Association (CTPAA) Beacon Award for +$+“Wisconsinon Demand’s Rockstar Project” in 2005 Beacon Finalist for *:*“Wisconsin on Demand’’ in 2004 and 2005 ommunications Association +:*Wisconsin on Demand in 2004 +Wisconsin on Demand’s Rockstar Project in 2004 +:*Wisconsin on Demand’s Make My space in 2005 +:+Wisconsin on Demand’s Rockstar Project 2 in 2005 9 Local 0 Colleges and universities 0 Continuing education credits + Real estate, lawyers, nursing and teachers >State-wide program sharing 0 Programming from Charter 0 Programming from Green Bay Division + “Wheels” + The Green and Gold Show - local interviews and behind the scenes 9 Regional 0 Begin sharing content with 5 other regional TWC divisions e Regional contests and tourism packages 9 National 0 Potentia for national interactive value 0 Expand ourism around the country e Potentia to promote colleges and universities .

View Full Text

Details

  • File Type
    pdf
  • Upload Time
    -
  • Content Languages
    English
  • Upload User
    Anonymous/Not logged-in
  • File Pages
    17 Page
  • File Size
    -

Download

Channel Download Status
Express Download Enable

Copyright

We respect the copyrights and intellectual property rights of all users. All uploaded documents are either original works of the uploader or authorized works of the rightful owners.

  • Not to be reproduced or distributed without explicit permission.
  • Not used for commercial purposes outside of approved use cases.
  • Not used to infringe on the rights of the original creators.
  • If you believe any content infringes your copyright, please contact us immediately.

Support

For help with questions, suggestions, or problems, please contact us