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Salford 2025 A modern 2025 A modern global city

Contents Page

Chapter 1: Salford 2025 A modern global city 3

One city – one ambition 3 Delivering success 5 Growing Salford - a city punching above its weight 7 Salford’s ambition 9 Growing the 11

Chapter 2: Salford’s Regeneration Framework 15

A place-shaping role for the city 15

Chapter 3: Transforming places 19

1. MediaCityUK and 20 2. Key corridors 22 3. Revitalising town centres 27 4. Sustainable neighbourhoods 29 5. A quality sport and recreation offer 38

Chapter 4: Stimulating and sustaining growth 43

1. Delivery of major schemes 44 2. Supporting business growth 47 3. Stimulating and supporting cultural and heritage growth 52 4. Towards an Ecocity 54

Salford 2025 Chapter 5: Connecting people and opportunity 59

A modern global city 1. Investing in education 59 2. Raising employment – skills and 65 3. Investing in health 68

Chapter 6: Delivering strategic connectivity 73

1. A physically connected city 73 2. Digital connectivity 80

Chapter 7: Building blocks to delivery 85

Salford 2025 A modern global city 1 Chapter 1 Transforming the skyline of the city through Salford 2025 A modern global city outstanding One City - One Ambition and iconic new infrastructure For the last ten years Salford has progressed a transformational regeneration agenda founded on area based programmes that has initiated and delivered nationally significant projects such as Salford, MediaCityUK and Greengate. Salford’s track record, strategic positioning, vision and ambition have enabled the city to play a major role in the growth of Greater and the Ian Stewart, wider North West region. Salford City Mayor

But times are changing. There will be Salford 2025 A modern global city sets limited public sector investment available out that ambitious vision – founded on a to initiate and support innovative schemes commitment to complete the work already such as these. Greater collaboration started on Salford’s transformational regionally and nationally is now increasingly agenda, creating decent jobs, outstanding vital across the public and private sectors. environments where our communities can The diversification of Salford’s economic grow, and sustained economic growth. base across the city will become more Critical will be the ability to inspire, critical to enable residents within our upskill and connect Salford’s growing increasingly diverse communities to benefit (and increasingly diverse) population from decent jobs with a Living Wage, to the new opportunities created. economic growth and greater prosperity. This prospectus brings together the A new and refreshed approach is now scale and scope of projects across the required. One that builds on and brings city that have inspired investment and together the Central Salford Vision and collaboration – but remain incomplete Regeneration Framework and the Salford without continued commitment over the West Strategic Regeneration Framework and next decade. Projects include , Action Plan to provide a clear and ambitious MediaCityUK, Salford Central and Greengate new city-wide vision and commitment to where combined they bring a potential for delivery for Salford over the next 12 years. 36,000 new jobs over the next 15 years.

Importantly, this prospectus demonstrates a growing ambition to develop a shared Regional Centre with Manchester, with shared priorities that will enable the employment potential across the city to be realised.

New bridge connection at (Irwell River )

2 Salford 2025 A modern global city 3 Delivering this vision can only be achieved Local communities must – and will – play Delivering success in partnership, building on Salford’s their part in this journey. A global city is one collaborative culture. We have shared our that is comfortable with it’s diversity and Salford is changing – dramatically and The £650 million MediaCityUK development vision with partners, including the elected supports local long-term communities to positively. In the past five years, the city has at Salford Quays; unlocking over £138 million youth MP for Salford. Moving forward, new be part of its economic success, as well maximised its location, assets and capacity at Barton Strategic Site through Port Salford; strategic relationships embracing a shared as recognising the positive and dynamic to deliver tangible benefits for the growing the new £20 million Salford City Stadium; commitment to deliver jobs and growth are contribution that can be made from population of both Salford and the North the revitalisation of key corridors in being established through the City Plan welcoming new residents to Salford. West region. Embracing the vast potential and Chapel Street and riverside corridors (which sets out the City Mayor’s wider vision of both the public and private sectors, of the Bridgewater and for Salford over the period 2013-2016) and billions of pounds have been invested in - all signify this regeneration impact and they will drive this regeneration agenda new infrastructure and public realm, new commitment. forward. homes, education and health facilities, new businesses and shops - from major Visitor numbers to the city have grown every developments to city parks, revitalised year for the past seven years with 6.9 million This balanced, one city one ambition approach to regeneration across four inter- waterways and green spaces. visitors generating almost half a billion connected strategic themes will enable Salford to play a continued central role in spend¹. Together with an expanded transport developing the global distinctiveness and world ranking of the The ability to work innovatively with infrastructure, business investment and as a place to live and thrive. development partners to secure substantial online services enabling thousands more external investment - against a backdrop of residents to be connected to opportunities, competing priorities - has enabled Salford Salford has demonstrated a unique ability to to establish a national reputation and deliver jobs, growth and success. enviable track record for delivering major regeneration projects connected to the places and Estimated capital people that surround them. regeneration spend over the last five years • £425 million public sector • £1.3 billion private sector

New bridge connection at MediaCityUK (Irwell River Park)

1. Scarborough Tourism Economic Activity Monitor Report (2011)

4 Salford 2025 A modern global city 5 Thoughtful and targeted investment has Regional investment has enabled the local Growing Salford – a city Model and Office for National Statistics, played a key role. Working with national delivery of significant job and wealth creation punching above its weight in Salford is expected and international agencies and Greater schemes such as MediaCityUK, Port Salford to be higher than the , Manchester partners, (£15 million Regional Growth Fund) and the Salford’s population declined significantly North West and national averages up to has secured significant funding and Soapworks (£6 million Evergreen funding). It from around the 1930s until 2001, but 2025². The number of households in Salford investment for the city from a range of has also supported housing led regeneration concerted efforts to create the right has grown by 10% in the last ten years, sources including the Greater Manchester in , Lower and Higher Broughton, environment for sustainable growth has and the diversity of Salford’s population Regional Growth Fund and Evergreen, and and . halted and reversed this trend. Salford’s is changing rapidly, with over double the the Growing Places and Housing Market success thus far has been underpinned by proportion of Salford’s current population Renewal funds and the European Regional The delivery of quality homes, health, the ability to maximise its location, assets being born outside of the UK than in 2001³. Development Fund. Such funding has been educational, leisure, recreational and and capacity to deliver tangible benefits for There are similarly strong forecasts for used to develop partnerships which have commercial facilities will continue to the growing population of both Salford and economic growth – with the number of levered significant private sector investment contributed significantly to Salford’s the wider City Region. Salford has delivered forecast jobs and contribution to Gross into Salford. regeneration agenda – focused on delivery an outstanding contribution to the City Value Added (GVA) both outstripping the and real impact. Region’s growth over the last forecasts for Greater Manchester, decade, and the economic the North West and the UK4. benefits of an ambitious Growth agenda Over the last 20 years, programme of regeneration • Significant population increase Salford Quays has had a are tangible and clear. As a result, more people than ever before are choosing Salford as a • Number of jobs increasing by significant impact on the place to live, work, invest and visit. double the national average economy - providing a fifth Testimony to becoming a • Salford provides jobs of Salford’s total economic modern global city - Salford that support the Greater contribution totalling £1 is set to grow significantly. Manchester • GVA to double by 2025 billion. According to both the Greater Manchester Forecasting

Gross Value Added (GVA) 1992-­2025

10.0

8.0

6.0

4.0 Salford

2.0 GM

NW 0.0 UK

-­2.0 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 % GVA change per year % GVA change

-­4.0 Participants at a ‘Colour of Salford’ event -5.0 Year

2. ONS 2010 based population projections (March 2012) and Economics Greater Manchester Forecasting Model (December 2012) 3. 2011 Census, Office for National Statistics 6 4. Greater Manchester Forecasting Model (2012) Salford 2025 A modern global city 7 Salford’s ambition

Population change 1992-­2025 This prospectus provides a renewed, structured approach to regeneration. It focuses on jobs and investment, growth and opportunity and transformation 2.5 combined with local benefit.

2.0 By 2025 Salford will be a modern global city. The ambition is to:

1.5

1.0 Transform the skyline of the city Strengthen and diversify Salford’s through outstanding and iconic new economic base, focusing on economic Salford infrastructure. Working in collaboration growth, inward investment, infrastructure 0.5 GM NW with private sector partners, Salford will and jobs. A pipeline of outstanding new UK 0.0 set a new benchmark for civic realm, projects underpinned by a collaborative places, spaces and buildings across funding approach, together with a growing 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 -­0.5 the whole city. New collaborations business development focus will be critical % population change per year % population change with the private sector will be to this. The expansion and delivery of -­1.0 encouraged to develop world class developments and and deliver unique new transport infrastructure -1.5 and outstanding 2025 ambition such as Ordsall Year new developments • Transformed skyline – iconic Chord, present huge and spaces that will infrastructure, places and opportunities for spaces complement Salford’s economic growth. • Diversify economic base – Despite this growth, there remain significant It is the ability to tackle these challenges vision, promote the City world class development They also enhance challenges locally to be addressed against through a structured regeneration Region as a place to • Shape places delivering the degree to which outstanding environmental a continually difficult economic climate. framework, driven by a market facing live, work and invest the scale, quality and establish Salford as quality and diversity of the Deprivation and unemployment in some investment approach that will help shape • Connect people to vast parts of the city remain too high, health places and connect people to opportunity in an iconic, modern and opportunities created helps inequalities remain apparent and low wages/ the future. connected European city. to distinguish the skills and consequent poverty levels Greengate, the Soapworks Manchester City Region will continue to focus Salford City and MediaCityUK are already from other national and Council and its partners’ examples of the unique quality that will international competitors. A shared commitment to delivering a Our challenge stimulate further investment and growth. vision for the delivery of unique world class Housing led regeneration programmes infrastructure and development alongside balanced programme of • Deprivation levels in some parts regeneration. of the city are significant in Lower and Higher Broughton, Ordsall Manchester will be critical. • Levels of worklessness are still and Pendleton are also providing too high quality sustainable neighbourhoods to • Some families may have less than accommodate existing residents and £11 per person per day to live on the influx of people choosing to move to • One quarter of all children live in Salford. poverty • Salford has the second highest number of lone parents across Greater Manchester

8 Salford 2025 A modern global city 9 Growing the City Region This ambitious agenda can only be delivered through collaboration and partnership with Salford is working with Manchester to others – including government, regional grow a shared Regional Centre and further partners and the private and third sectors. strengthen Greater Manchester’s position as Salford City Council has a strong track the area outside of most likely to be record of partnership working internally able to increase its long-term growth rate, within the city (now enhanced through to access international networks and enjoy the City Plan) and externally - including 5 strong connections to the rest of the world . through the leadership provided by the« o This will be done in a way which benefits statutory . Partnerships Salford Central Station residents and attracts further investment extend to the Local Enterprise Partnership, towards the right places. Business Leadership Council, Transport for Greater Manchester and strengthening governance across key agendas to ensure the implementation of priority action plans. Shape places and deliver outstanding Fully connect people to the growth Salford’s position within the City Region environmental quality that will encourage opportunity. Salford is making great Salford’s growing and increasingly strides towards providing its citizens with a diverse population to remain, support transport network that meets their needs future families and promote the city in terms of connectivity, choice, safety, to others as a place to live and invest. affordability and reliability. Promoting Bury Investment in housing, health facilities educational excellence and up-skilling, and schools, as well as improving and connecting people to real jobs with a Living «o encouraging access to the vast green Wage as part of a city-wide Employment space in the west of the city will drive Standards Charter, and stimulating Salford’s ambition. ambition and drive amongst communities Salford will be the backbone of this enabling role.

Warrington Manchester Rochdale Bury Bolton n High Peak Oldham Wigan Salford Tameside Greater Manchester

Warrington Trafford Manchester Manchester city region Stockport n High Peak and Nantwich

Liverpool city region The Central city region Macclesfield city region Congleton

5. Greater Manchester Strategy 2013-2020 (consultation draft), Greater Manchester Combined Authority (March 2013)

10 Salford 2025 A modern global city 11 Greater Manchester’s strategic ambitions It creates significant potential for further are closely connected with Salford’s investment in growth and infrastructure future. through the ‘earn back’ model, endorsement of the Greater Manchester Investment The Greater Manchester Strategy sets out a Framework and Business Growth Hub, clear and ambitious growth agenda for the Apprenticeship and Skills Hub, support City Region. This will ensure that together for Greater Manchester as an Inward we create the conditions for growth by Investment Beacon and through support for repositioning Greater Manchester within a package of transport proposals. changing global markets as a place in which to invest, do business, live and visit The Greater Manchester Investment – by addressing market failure, driving and Framework underpins delivery, ensuring diversifying business growth and creating investment resources are used most safe, sustainable and healthy places. The effectively across Greater Manchester. This strategy also prioritises actions to improve is increasingly important; public funding labour market productivity – by aligning the to support growth continues to be limited. Greater Manchester skill base with jobs Whilst a commitment to continued public to increase the productivity of businesses sector investment by government is critical and increasing self-reliance and reducing to the City Region’s future success, it is demand for public services to help Greater increasingly important to make smart Manchester residents get back into and decisions about how best to invest available remain in work. funds to support the City Region’s growth agenda. Greater Manchester has a strong track record of delivery. It was the first City Region Taken together, these arrangements will to agree a City Deal with government ensure Greater Manchester – and Salford – empowering the City Region to make – are well placed to realise our shared decisions to maximise its economic growth. ambitions. The City Deal cements the region’s relationship with government.

Greater Manchester’s strategic ambitions

• The Greater Manchester Strategy sets out a clear and ambitious growth agenda for the City Region • The Greater Manchester Investment Framework underpins delivery, ensuring investment resources are used most effectively across Greater Manchester

Public realm improvements along Chapel Street

12 Salford 2025 A modern global city 13 Chapter 2 A balanced approach to regeneration – focused on Salford’s Regeneration Framework

people and A place-shaping role for the city opportunity Salford’s ambitious regeneration agenda will The Local Plan will set out the city’s overall be delivered by pursuing a place-shaping approach to development until 2032 and approach across the city, driven thematically, is the place where Salford City Council will complementing the new City Plan and the make decisions about whether significant emerging Local Plan. This plan will connect greenfield or green belt release may be the city and its component parts to sustain required outside of the . Where a maximum contribution to the Greater necessary the Local Plan will allocate Manchester agenda, whilst delivering local sites and will update the framework for benefit and opportunity. development management. The overall scale of development requirements across Salford’s current Development Plan, which the city, and at a more local level, will be provides the planning framework for the defined by the Local Plan. Towards the end of city, comprises saved policies in the Unitary 2013 there will be extensive consultation on Development Plan and the Waste and options, prior to the production of an agreed Minerals Development Plan Document, document which will be subject to further supported by a number of supplementary consultation and Public Examination. planning documents. The saved policies in the Unitary Development Plan will in time be replaced by a new Local Plan, on which work has now commenced.

City Plan

Salford 2025 Local Plan

Strategic / thematic plans (e.g. culture, economic Supplementary planning development, flood risk, documents green space, heritage, housing, transport)

Shop front improvement scheme on Road

14 Salford 2025 A modern global city 15 Salford 2025 is therefore set clearly A key issue for the Local Plan will within the context of Salford’s existing be establishing the overall scale of planning framework and may need to be requirements and any consequent locations reviewed once the new Local Plan is in of currently unidentified new opportunities place. However, it is not anticipated that for development. Salford’s current focus on regenerating its neighbourhoods and attracting economic investment to support jobs and a thriving economy is going to change fundamentally.

Salford 2025 is driven by four inter-connected strategic thematic programmes that will focus actions aimed at delivering a balanced programme of investment and delivery. These themes are as follows:

Theme 1 Transforming Places Residents enjoying their following Decent Homes improvements Theme 2 Stimulating and Sustaining Growth

Theme 3 Connecting People and Opportunity A balanced approach to regeneration - The following chapters set out the focused on people and opportunity - means priorities that will be delivered Theme 4 Strategic Connectivity creating a quality of life offer by ensuring against these strategic themes to that the critical components are in place. enable Salford to continue to grow Salford will continue to deliver outstanding and prosper, for the benefit of all places, employment opportunities, desirable that live, work and play in the city. Focusing action against these themes will ensure that the positive momentum of change neighbourhoods, quality education, training across the city can be sustained. and health facilities, a quality leisure offer maximising the proximity of outstanding waterways, better quality town centres and an effective transport infrastructure. All of these elements will help knit the city together, breaking down barriers between neighbourhoods to foster unity of place.

16 Salford 2025 A modern global city 17 Chapter 3

Transforming Places

Salford will invest in places to create a network of attractive and sustainable neighbourhoods, offering an array of quality desirable homes, outstanding leisure and recreation opportunities and revitalised town centres. Co-ordinated investment will transform the key waterway and investment corridors which connect Salford’s neighbourhoods and an expansion of the world class facilities at Salford Quays will provide a variety of quality homes, businesses and leisure opportunities. This ambitious place-shaping agenda will benefit all that live, work and play in the city and establish Salford as an attractive, modern European city.

An ambitious Visualisation of proposed development at New Bailey place-shaping agenda Quality new public realm at Greengate Square

18 Salford 2025 A modern global city 19 MediaCityUK and Salford Quays

1. MediaCityUK and Salford Quays

The UK’s first media city – MediaCityUK MediaCityUK and Salford Quays are Infrastructure – and particularly transport This plan will consider how to accommodate provides a world class, purpose built home located adjacent to one of Europe’s largest connectivity, incorporating new bridge further significant growth, utilising for a range of creative and digital businesses employment and business hubs – Trafford connections between Salford and Trafford - improvements to infrastructure, transport which to date include BBC North, ITV, Park – where over 40,000 people are will be a critical next stage of development at and waterway connectivity. This next major , Satellite Information employed6. Over the last 20 years, Salford MediaCityUK and Salford Quays. phase of expansion will enable MediaCityUK Services, the and over Quays has had a significant impact on the to realise the delivery of 15,000 jobs. 80 small businesses. The UK’s newest and economy - providing a fifth of Salford’s total An Infrastructure Strategy and Masterplan most innovative digital media space, The economic contribution, totalling £1 billion. is being progressed to accommodate Landing, opened its doors at MediaCityUK the next phase of development at Salford in November 2012. The development The growth of MediaCityUK is critical to Quays (focused to the east of the current MediaCityUK of MediaCityUK has been guided by the maximising the capacity, connectivity, MediaCityUK site), linked to the preparation • Global project MediaCityUK and Quays Point Planning infrastructure and growth potential of the of Salford’s Local Plan. • International destination for Guidance (2007), prepared by Salford City Salford Quays area, incorporating Trafford creative industries Council and . Park. • 100+ new businesses onsite inc BBC, ITV and University of Salford • £650 million of investment • 3,800 jobs so far, 15,000 potential

6. Trafford Council, Trafford Local Plan: Core Strategy (January 2012)

20 Salford 2025 A modern global city 21 2. Key corridors Priorities will focus on enabling key corridors across the city to accommodate growth and facilitate the transformational agenda being delivered jointly with private sector partners. The aim is to achieve better connectivity between key destinations and create new public realm to stimulate usage and consolidate investment.

Unlocking opportunities to facilitate a growing population and increased employment opportunities both within Salford and Manchester will help to deliver new jobs, homes and community facilities. Greengate Square This will secure a positive future for some of the city’s most deprived communities located along these corridors.

The continued transformation and delivery This 15 year programme is a At the eastern tip of Chapel Street on of plans along the Chapel Street and Irwell Chapel Street key priority for delivery and the Salford-Manchester border, River Park corridor, connecting the city acceleration of substantial Greengate the medieval of the city benefits will be considerably at Greengate has been a key centre to Salford Quays, is the critical • Iconic public space linking priority for Salford. Opportunities to work in The Crescent/Chapel Street strengthened by the Salford and Manchester investment focus. The vision partnership with Manchester to develop the /Greengate corridor expansion of Salford Central • £13.3 million public sector is to create a new corporate Station as part of the £100 and £400 million private centre for Salford. This will shared Regional Centre must be embraced. sector investment million feature high quality public Connecting billions of pounds of economic The regeneration of the Salford Central • 5,000 potential jobs investment, linking the higher education area is Salford’s key priority and is being investment by . spaces, new homes and sectors physically as well as intellectually guided by the Salford Central Development Commercial districts linking offices. Development has across both cities, utilising vast green Framework (2009) and the Salford Central Salford and Manchester will been guided by The Exchange, spaces to unlock growth and aspiration, Planning Guidance (2008). effectively expand the employment Greengate Planning Guidance and transforming derelict sites into offer and growth prospects of the city centre (2007) which will be replaced in the near outstanding new developments The £10 million transformation of along this key corridor from east to west. future by the Greengate Regeneration This will build capacity to accommodate the Strategy. A key element of the proposals will have a significant Salford Central the Chapel Street corridor impact on both Salford and led by Salford City Council expanding employment potential. was the delivery of Greengate Square, which • £650 million investment Manchester’s ability to grow has significantly improved launched in February 2013, reuniting the • Over 800 new homes to their potential. Redevelopment of the Middlewood site will historic centres of Salford and Manchester. • 200 hotel bedspaces public realm and created the conditions conducive link the New Bailey commercial quarter The overall project is anticipated to deliver • Almost 186,000 m² office and the Chapel Street neighbourhood. A around £400 million of private sector space to bringing forward masterplan for the site is currently being investment and facilitate over 5,000 new jobs. • New retail opportunities English Cities Fund (ECf) developed, which aims to create a high • Vastly improved physical £650 million investment environment programme for Salford quality new neighbourhood in this location. Central.

22 Salford 2025 A modern global city 23 The University of Salford’s Campus Plan number of void properties by consolidating will guide the transformation of its campus, the retail offer and encouraging the including through the development of a new conversion of empty properties outside of student and Gateway building. the neighbourhood centres to residential Irwell River Park use. Work with land owners and private • International waterfront The Meadows The plans aim to revive and regenerate developers to bring forward vacant and destination the campus environment, ensure Salford’s under-used sites will continue. The building • Connects £3 billion investment young people see their local university as a front improvement and streetscene • £660 million overall destination of choice, provide a safe, vibrant, improvement programmes will also continue investment to date the surrounding area. • £734 million new GVA growth The new bridge link and sustainable and accessible place to live, work in targeted areas. The actions within the Work to date has involved connection across The and study and create a distinctive new part of Station Strategy will be delivered the removal of invasive • 13,000 potential jobs Meadows site form an the city that can be shared by the people of and the South Regeneration weeds and diseased trees, important component Salford and the university. Strategy will be adopted. woodland and meadow planting, of a wider package of the creation of a wetland area, the connections to be delivered through New landmark bridge connections between The Irwell River Park corridor opening up of views to the site and the the Irwell River Park project known as the University of Salford, Peel Park and provision of new seating areas, sculptures the Middlewood Loop. The Middlewood The Crescent are being explored to Irwell River Park is already creating an and a site information board. Loop proposals seek to create new direct underpin the university of Salford’s physical international waterfront destination that will pedestrian and cycle linkages between campus investment. There are significant act as a catalyst for the economic resurgence A new perimeter pathway has improved a new viaduct superstructure and cross opportunities to deliver wider linkages from of the Manchester City Region over the access around the site itself but a lack of river connections at Ordsall Chord, through the University campus across the Regional next decade. It connects over £3 billion of access to the site from The Crescent / Chapel major development sites at Salford Central Centre to higher education institutions investment by using the natural connectivity Street corridor and the historic Peel Park is Riverside, Middlewood, through to Chapel in Manchester (via a Scholars Walk), of the River Irwell and Manchester Ship currently restricting the level of use that such Street, The Crescent and onwards to The facilitating greater operational and academic Canal. Over £660 million of investment an outstanding asset deserves. Meadows, the University of Salford and Peel collaboration. to date is transforming the riverside Park. environment and creating new opportunities A proposed new landmark bridge connection Proposals for the wider area will be for residential and commercial investment, will link the site to The Crescent and open up Strategic pedestrian and cycle routes across co-ordinated through the Crescent which will build confidence in future growth. access from the Chapel Street regeneration Irwell River Park will also continue to be Development Framework which will provide area and the re-opening of an existing bridge created, focusing on the Salford Quays and guidance on how vacant and underused land The Meadows is the largest greenspace at link will provide access from Peel Park Ordsall area, underpinning the new riverside to the south of The Crescent could be utilised the heart of the Regional Centre. Located and the university campus. The proposed routes as strategic transport corridors. New to provide new homes, business space and in a tight meander of the River Irwell, it is new bridge connection will strengthen and sustainable pedestrian and cycle bridge local amenities. a unique and highly attractive green jewel accelerate existing private sector delivery connections between Trafford and Salford at which is currently vastly under-used. Sitting programmes (particularly Salford Central Clippers Quay, and Salford and Manchester, The Liverpool Road corridor to the east of the university campus, it forms led by English Cities Fund) and contribute linking Salford Central to the Museum of the northern anchor of Irwell River Park and to the transformational profile of this part Science and Industry, will further remove The Liverpool Road Corridor 10 Year is a key gateway to the wider of Salford. It also provides an opportunity the barriers historically created by one of the Strategy (2007-2017) sets out a vision greenspace network. to set a benchmark for future development North West’s most unique waterways – the to create a high quality, economically activity in the area. Salford City Council, River Irwell. Animation of the river stretch sustainable corridor into Salford and a Work is already underway to revitalise in partnership with the Royal Institute of between Salford Quays and Greengate will number of building front, streetscene and The Meadows as an ecologically focused British Architects, recently launched an become of paramount importance. environmental improvements have already greenspace for the enjoyment of local international design competition for this been delivered along this corridor. communities and visitors, ensuring it fulfils key piece of new infrastructure. Future priorities include tackling the its potential as a catalyst for regenerating

24 Salford 2025 A modern global city 25 Right Royal Regatta event - Bridgewater Canal

Bridgewater Canal Masterplan • £150 million investment over Bridgewater Canal Corridor next 15 years opened once again to the • Restoration of key heritage sites public, bringing the story The Bridgewater Canal is of • New residential, commercial of the canal and Industrial huge historic significance, and leisure developments Revolution to life. Other and played a pivotal role in • Potential 113,000 additional improvements will see the visitors and £2.1 million spend the spread of the Industrial per year remainder of the towpath Revolution. In 2011 a in Salford improved, as masterplan was adopted to part of the wider Bridgewater regenerate the canal which over the Way project which aims to upgrade Eccles market traders Eccles Town Team event next 10 – 15 years will see investment of the full 39 miles of towpath along the approximately £150 million in new waterside canal and create a strategic transport residential developments, a 5 star hotel and corridor connecting Salford to Manchester 3. Revitalising town centres golf course, new and improved employment City Centre. These improvements will help and commercial space and a new marina at to cement the canal’s role as a key visitor Town centres are at the heart of key gateways are currently being developed Monton. destination and are expected to generate Salford’s communities. They encourage through a signage and wayfinding strategy. an additional 116,000 visitors to the canal neighbourliness, provide important The council and its partners have already annually, contributing a net additional spend local services and act as hubs for social The Eccles Town Centre Development Group invested around £5 million improving the of over £2 million per annum to the local interaction. They create opportunities for has prepared a Town Centre Action Plan public realm along the canal – upgrading economy. local jobs and investment and function as the which sets out the proposed interventions for and widening the towpath, installing seating shop windows of the city, providing an instant the area. A new Town Team for Eccles has and signage, creating a new neighbourhood This investment in the public realm is visible indicator of how the local economy is been established with funding allocated from park at Dukes Drive and restoring Old Warke already beginning to give confidence to and performing the Department for Communities and Local Dam. These improvements have seen use of unlock private sector investment along the Government and from the Government’s the canal increase dramatically. canal, with new residential developments In Eccles,the delivery of a new Gateway High Street Innovation Fund. The Town Team under construction. It is anticipated that this Centre, restoration of the Carnegie Library has representatives from the public, private Further planned improvements (subject investment will accelerate over the next few and a range of shop front and streetscene and voluntary sectors and is focusing on to support through the Heritage Lottery years. improvements have started to transform the delivering a range of town centre marketing Fund) will see , a Scheduled town centre. This work will be complemented and promotion priorities, which are aimed at Ancient Monument, remediated and re- by improvements to Eccles Station to provide improving the vibrancy of the town centre. a new ticket office and improved forecourt. Swinton Town Centre will be enhanced Further environmental improvements to through the development of a new Asda store

26 Salford 2025 A modern global city 27 4. Sustainable neighbourhoods Housing plays a key role in meeting We know that there are some critical issues residents’ aspirations and improving facing Salford over coming years. Increases lives, and appropriate affordable property in the population of Salford means that will support the future growth of the city. there is a need for a significant number of Salford’s aim is to provide good quality new homes in the future. This demand is homes to accommodate the growing number within the context of 78% of extant planning of residents that are actively choosing the permissions being for apartments that are city as a place to live, work and bring up their difficult to deliver in the current housing families. market and economic climate.

Visualisation of Swinton Gateway Centre

and Swinton Gateway Centre. The Gateway new public realm, facilitated by the closure Centre will provide a range of Salford City of Pendleton Way. These development Council, health and children’s services all proposals will complement the significant under one roof using the successful and regeneration activity in the adjoining area. popular model which has already been New links between implemented in other parts of the city. These and the new Extra store have been proposals will help to improve the image of delivered to improve the customer shopping the town centre, provide better pedestrian experience. links and a new public space for the local community. town centre is currently undergoing Residents receiving keys to new local authority homes in Weaste a £70 million revamp to help it adapt and Work is ongoing to identify further compete in a transformed and challenging development opportunities around Salford marketplace. The comprehensive Salford’s priorities and plans for housing will The city has over 12,000 people on the City Council’s administrative centre and redevelopment of the Ellesmere Centre be set out in a new housing strategy that will waiting list for social rented accommodation. adjoining sites. Independent market advice has transformed the town centre through aim to: There has been an increase in the private will inform the type of development that the delivery of one of the largest Tesco rented sector in the city, from 12% to 19% could come forward. Development will be Extra stores in the UK. Salford City Council • increase the supply of affordable of the overall housing stock, however 25% enhanced with a series of public realm will work in partnership with the owners to housing, promoting opportunity and of this sector fails the decency standards. improvements, in particular improving attract new retailers to the centre. A range of supporting the retention of Salford’s The number of people coming to Salford City linkages across the A6. new shops housing a mix of major national growing population Council for homelessness assistance has retailers have been delivered, with more • improve homes, transforming risen by 28% in the last two years, however, Salford Shopping City in Pendleton was shops to come in the future. neighbourhoods we have been able to meet our legal duties acquired by Salford Estates Limited in recent • support vulnerable people. and continue to prevent homelessness years and re-branded as Salford Shopping A programme of building front improvements wherever possible. There has been a Centre. Plans for the future include the along Bolton Road and proposals for further reduction of long term empty properties development of new retail units, a new state streetscene improvements in the town centre across the city from 3.4% in 2009 to 1.3% in of the art indoor market and high quality are also being developed. 2012. These issues, coupled with the housing investment needs of the council owned housing stock, means that the city faces significant challenges.

28 Salford 2025 A modern global city 29 New housing in Ordsall

River View Primary School - New Broughton Ordsall • Over 500 new homes – further 400 planned • Redevelopment of District Centre Significant and co-ordinated investment, tenure homes with new community facilities Transforming neighbourhoods • New school and community intervention and partnership working including a school, park and shopping facilities across some of Salford’s most deprived facilities resulting in an overall investment in Ordsall Development Framework Agreement • Environmental improvements neighbourhoods over recent years is helping the region of £209 million. • New allotments and public square to turn around a pattern of decline. In 2006, Salford City Council and Legendary Monmouth • 111% population increase over Salford’s focus is the continuation Property Company Living (LPC) signed up Park and period 2001-2011 Average house prices in the former Housing and completion of major housing led to the Ordsall Development Framework Salford’s visitor Market Renewal pathfinder areas increased regeneration programmes where significant (produced in 2004), securing a partnership offer has been from £43,531 in 2002 to £111,624 in 2010. public investment has taken place through commitment to regenerating an area revitalised through the This was coupled with reductions in turnover Housing Market Renewal, plus the imminent totalling almost 73 hectares. Since then, award winning refurbishment and long term empties. Long-term site Pendleton Private Finance Initiative. This regeneration activity has progressed at an of and the opening of a new 156 assembly programmes are also helping will provide a range of tenures, sizes and astounding rate and the population of Ordsall bed Travelodge on Trafford Road. to create the necessary conditions for types of high quality homes in desirable ward as a whole increased by 111% over the significant private sector investment in the neighbourhoods to enable the current trend period 2001-20117. Ordsall is now the fastest This positive momentum of change will be future. For example, New Broughton is an of population growth and positive change to growing neighbourhood across the city. maintained through the delivery of a further ambitious programme to provide 3,500 mixed be sustained. 400 new homes in the area across a number More than 500 new homes have been of sites, the redevelopment of Ordsall District created, supported by a new primary Centre and the provision of a range of new school (Primrose Hill) and children’s community facilities and environmental centre. The initial phase of a £50 million improvements, including new allotments and mixed use scheme at Radclyffe Park was a new public square at Hulton Square. also completed in 2011, providing much needed health, retail and leisure facilities and housing. The recreation offer has been strengthened through improvements to

7. 2011 Census, Office for National Statistics

30 Salford 2025 A modern global city 31 Weaste and Seedley and Langworthy

The regeneration of Seedley and Langworthy was the focus of significant investment from 1999-2011 under round five of the Single Regeneration Budget and through the Housing Market Renewal Pathfinder. This included significant investment in upgrading owner occupied and private rented accommodation and land assembly to support new private sector led housing delivery. There has been over £72 million spent in this area since 1999 on regeneration activities, with over 900 homes improved Visualisation of New Pendleton and 350 new homes built. Two new primary schools also now serve the community. The award winning housing development Chimney Pot Park, new community facilities Creating a New Pendleton and an improved park have all helped attract new residents to an area that Pendleton will see extensive change In March 2012, Pendleton Together was had faced significant decline. Chimney Pot Park resulting in the creation of a New Pendleton. selected as the preferred partner to create Anticipated investment in the region of £650 the New Pendleton and Seedley and Langworthy The impacts of the million will transform the area back to a for the proposals, informed by Salford City • 900 homes improved economic downturn Future priorities focus on thriving community and a neighbourhood of Council’s adopted Pendleton Planning • 350 new homes built and decision to end the completing the programme choice. Guidance (2009), was secured in August • Award winning development – 2012. Housing Market Renewal Chimney Pot Park of acquisition of commercial The ambitious proposals for the area will Pathfinder programme • Two new schools properties and bringing have meant that the pace of complemented by new forward development across deliver around 1,600 new homes, modernise Work is now underway to deliver this community facilities regeneration activity in the Salford City Council owned around 1,250 existing homes major project. By 2016, it is anticipated area has inevitably slowed. sites with partners. The (including improvements to that around 1,000 homes will be However, Salford City Council management of privately rented existing tower blocks) and Pendleton refurbished and almost 300 and its partners remain committed properties in the area will also continue will provide a wide range of • 1,600 new homes new homes will have to delivering the original vision, resulting to be improved through the ongoing private exciting new facilities for • 1,250 homes modernised been developed, along in continued investment of £9 million in the rented licensing scheme. the community including • New look for tower blocks with two new parks and area over the 2012/13 financial year. around ten hectares of • New green spaces and sports a range of public realm quality new public space. pitches improvements. • New pedestrian and cycle routes • Range of new community facilities

32 Salford 2025 A modern global city 33 Higher Broughton Partnership Lower Broughton (New Broughton)

In 2004, the Higher Broughton Partnership The £500 million regeneration of 75 was formed with Salford City Council, The hectares of Lower Broughton to create a Royal Bank of and regeneration New Broughton is being delivered through specialists Sigma Inpartnership. Working Salford’s partnership with Countryside in partnership with the local community Properties, formed in 2006. (including the large Orthodox Jewish community) almost 250 new homes, Reinforced by a Development Agreement, consisting of a range of housing types, sizes the aspiration is to deliver a sustainable new and tenures that are culturally appropriate community comprising of approximately and built to award-winning standards 3,500 mixed-tenure homes and a range of have now been delivered along with new community, retail and leisure, employment, community facilities. This development is education, commercial and training facilities. helping to turn around the fortunes of this area, resulting in reductions in burglary and Since development commenced in 2006, New homes at Unity Quarter car crime and increases in average house 1,275 new homes have been delivered and prices. this figure will rise to over 1,500 once the current phase of the scheme is complete. Much needed local services, including a A new school (Riverside Primary) opened Charlestown and Lower new library, nursery, youth club and sports in 2011 and Green Grosvenor Park provides (Former area) facilities have also been provided through the a high quality new facility for the local opening of the Broughton Hub in 2011. community. In 2001, parts of Kersal and in improving the existing housing stock, with were designated as a New Deal for in excess of 1,000 terraced houses improved A further phase of housing development is The next phase of development focuses Communities area and awarded £53 million through the area’s block improvement being delivered to provide 250 homes and on the area around and including Mocha to spend on improvements. programme. In terms of publicly owned a new facility on Bury New Road to provide Parade, to provide almost 190 new homes stock, almost 1,100 homes have benefited a medical centre, dental practice, and a revamped retail offer. These have included major construction from environmental improvements, with pharmacy, optician and projects such as Salford Sports Village, most also benefiting from internal Decent convenience retail store. the Salford Innovation Forum, the Beacon Homes works. Further environmental New Broughton Youth Centre, as well as the Willow Tree and improvements are planned in 2013 for • 1,275 new homes since 2006 Energise Healthy Living Centres. Two local another 117 homes on the Whit Lane estate. • Aspiration for 3,500 new community centres (Lower Kersal Centre Development of new housing stock has homes in total and the St Sebastian’s Centre) have begun at the Unity Quarter site and, • New school (Riverside Primary) also been refurbished. Significant when completed, will yield 229 new • Green Grosvenor Park progress has also been made homes. Charlestown • Revamped retail offer at and Lower Kersal Mocha Parade • 1,000 terraced homes improved • Aspiration for 1,500 new homes • Salford Sports Village • Salford Innovation Forum • New community facilities

34 Salford 2025 A modern global city 35 There are also a number of sites in the area There is potential being explored for a that have the potential to deliver additional number of new developer-led opportunities quality homes, within a waterside setting, across the area that could deliver significant and within relatively close proximity to the city housing numbers in the future. This will be centre. Most notable of these is Charlestown balanced against the priorities emerging Riverside which, along with adjacent sites, through the Local Plan with the aim of could generate up to 1,500 new homes. The securing additional affordable family immediate priority is to develop an agreed accommodation to accommodate growth. vision for the wider area which not only reflects the needs of the local community Affordability and Quality and other interested parties, but is also realistic and deliverable from a commercial Salford City Council works with the Homes perspective. and Communities Agency and other partners to deliver affordable homes in the city. The west of the city Between 2007/08 and 2012/13 around 1,350 affordable homes of various sizes, types and In the west of the city, concentrations of tenures were delivered in Salford, through New homes in deprivation and low income households investment in the region of £179 million, in some neighbourhoods are balanced by with around half of this funding levered in significant opportunities in others. City West externally from outside the public sector. Housing Trust has invested £180 million in delivering decent homes work since 2008. In As well as providing new homes, a Empty properties seeking to identify ways to bring homes addition it has ambitious development plans, government approved formula has been back into use, secure funding and enter into with 94 new affordable homes currently used to demonstrate that such delivery Empty homes represent a waste of a partnerships to achieve this. being built and a further 164 in the pipeline. created and sustained over 2,100 jobs. resource and can contribute to the decline Furthermore, affordable housing delivery has of a neighbourhood. The vast majority of Salford City Council is now the fifth most generated £8.3 million in New Homes Bonus empty homes are in the private sector and improved council in the country for reducing awards for Salford (18% of New Homes Salford’s hard work in this area helped the number of empty homes. The aim is to Bonus monies) and generates around £1.5 reduce the number of long term recorded maintain the level of empty properties at a million in council receipts per year. empty properties from 3.6% to 1.3% of the maximum of 2.5% of the total stock moving total housing stock between 2009 and 2012. forward. Salford City Council is also continuously

Empty Properties • Fifth most improved council in the country for reducing the number of empty homes • Aim to maintain the level of empty properties in the city at a maximum of 2.5% of total stock moving forward

36 Salford 2025 A modern global city 37 5. A quality sport and recreation offer Successful and prosperous communities are about more than just desirable homes and thriving town centres. Quality parks and sports facilities which are well maintained, safe and attractive, that people are proud of and want to spend their time in, are just as important.

Such facilities can play a key role in improving health and wellbeing, helping to address health inequalities and providing skills and work, as well as supporting both formal and informal leisure opportunities.

Improving parks and sports facilities

Salford’s park improvement programme has significantly improved the quality of many parks over recent years but there is still much to do. The current focus is improving facilities to District and Peel Park Buile Hill Mansion Neighbourhood Park standards, and the continued retention of the city’s five Green Flag awards, including . The Grade II Listed Buile Hill Park is one Peel Park was the first public park in the of the largest and most popular parks UK. The priority now is to deliver a new vision in Salford. The Friends of Buile Hill Park for Peel Park: “to create an attractive, well and Salford City Council are committed used park fit for 21st century living providing to its continued future development and a place for enjoyment, inspiration and improvement. The challenge is to identify reflection and a source of local pride.” This alternative funding opportunities to deliver vision is driving the development of a strategy improvements to the park while also and masterplan that will be integral to a developing proposals for the future use of Heritage Lottery Fund bid to secure funding Buile Hill Mansion. to implement a range of improvements, underpinning the transformation of the university campus and improving connectivity with the campus, The Meadows and The Crescent. Firework display at Buile Hill Park

38 Salford 2025 A modern global city 39 Triathlon at Salford Quays vs. Italy international, Salford City Stadium

International sporting events have As a flagship project, the £20 million Planning improvements to the city’s future Future priorities include updating Salford’s become synonymous with Salford Quays, development of Salford City Stadium not only sports facilities will increasingly be linked Playing Pitch Assessment and Strategy where events such as the international provides a new international venue playing to strategic plans and developments for (2007), the continual enhancement of triathlon, open water swimming and a high host to the World Cup 2013, it economic growth, housing, transport facilities at Salford Sports Village, identifying performance rowing venue based at the has assisted in unlocking the strategic site at (including , cycling and priorities for community and specialist sports Watersports Centre has sustained a growing Barton. walking), skills and work, health and facility provision and securing capital finance interest in water-based activity. wellbeing and lower carbon use. to invest in improvements. Presenting a new skyline as commuters The ability to host international teams enter the city’s boundary from Trafford and participating in the recent London Olympic home to and , Games has demonstrated the potential role the stadium is now to expand its hosting the city can develop for the future. Using potential as a football venue for the future. newly transformed key corridors for high The wider infrastructure improvements profile sporting events and activity will be around the stadium will vastly improve this actively promoted. capacity for events growth at the stadium itself.

Participants at World Sport Day, Salford Sports Village

40 Salford 2025 A modern global city 41 Chapter 4

Soapworks: Stimulating and sustaining growth

a modern and It is clear from employment and population growth forecasts that Salford must build dynamic centre capacity and plan for significant growth. Embracing the private sector as a critical partner, an emphasis on game changing projects and a market facing regeneration for business, approach are seen as fundamental to success. The production of the Local Plan will ensure that local communities are fully involved in developing the approach to planning creativity and for Salford’s future growth.

leisure A key element of Salford’s economic strategy focuses on protecting and improving existing employment sites. However, some sites are vacant / underused, with little likelihood of being used for employment purposes in the foreseeable future. This land could potentially be freed up for new development. In appropriate circumstances there will be support for the reuse or redevelopment of such sites for non-employment use, in line with the approach set out in Salford’s Established Employment Areas Supplementary Planning Document (2010).

Quality office accommodation at Business Park

The Soapworks, Ordsall

42 Salford 2025 A modern global city 43 Salford City Stadium Visualisation of Port Salford

1. Delivery of major schemes Planning permission for the stadium Cutacre included outline permission for more than Work will continue with partners to support It will provide a significant boost for local 20,000m2 of non-food retail development The north-western parts of Salford around delivery of the major schemes that will businesses, improve economic prosperity across six sites. The Stadium Company is Walkden and Little Hulton generally stimulate further growth across the by creating up to 10,000 jobs over its lifetime currently marketing these sites with a view look more towards Bolton in terms of whole city, creating significant levels of and breathe new life into the Manchester to securing occupiers to bring forward this employment needs. The Cutacre site is a investment and a range of benefits for local Ship Canal. significant development opportunity. former surface coal mine which spans the communities. local authority areas of Salford and Bolton It will see the creation of the Port Salford Further priorities will be to exploit the and comprises 80 hectares of development 2 Port Salford and the Barton Strategic Site National Import Centre, a 153,000m full potential of the Barton Strategic Site, land. Harworth Estates plan to develop the warehouse facility and a container facility exploring new links towards the M62 in site for a major industrial and distribution One of the most critical schemes on the capable of handling 300,000 containers and the west, masterplanning the A57 corridor complex which is being marketed as Barton Strategic Site is Port Salford, a 37 million freight pallets per year. There will to bring forward optimum employment Logistics North. This scheme has the £138 million development and the UK’s only also be environmental benefits from the potential, and assessing the potential for potential to create thousands of jobs for inland multimodal distribution park building of Port Salford, including a reduction bringing forward new infrastructure links local residents and Salford’s part of the site served by rail, road and short sea in road use that will save millions of and additional house building opportunities. has the potential to accommodate around shipping. Delivered through a tons of carbon, as waterway and 2 Port Salford 20,000m of industrial and warehousing collaboration between The rail use increases. space. A new country park will also be Peel Group and Salford City • UK’s first tri-modal port The eastern part of the facility delivered between the employment area and Council and supported by Barton Strategic Site is now • £138 million investment the area in Bolton. the Regional Growth Fund, home to the £20 million • £15 million Regional this 15-year development is Growth Fund Salford City Stadium. one of the biggest in Greater • Potential for over 10,000 Manchester in half a century. jobs as part of the wider Port Salford delivery

44 Salford 2025 A modern global city 45 2. Supporting business growth Salford already has a strong and dynamic attract corporate and international investors business base with just under 8,000 and in the last two years alone, nine major businesses choosing to locate in the city. But inward investments have created 600 new our ambition is to do more to diversify the jobs. In the last year, 14 major lettings have economy, support indigenous investors been secured, with an investment value to and attract further substantial the city of over £3.7 million. new investment that will support future growth and Business The business base in Salford employment aspiration. • A dynamic business base with is fairly balanced and This will now become the just under 8000 businesses distributed across a number • Nine major inward investments remit of a new Building in the last two years created 600 of sectors that match well Capacity Partnership new jobs and therefore make a established through the • 14 major lettings in last year significant contribution to City Plan process. This with an investment value of over the key growth sectors in The Soapworks, Ordsall £3.7million forum will bring together Greater Manchester. The key players to agree a largest sector in Salford is strategy of business growth, business administration and including the Centre for Construction support services, providing nearly The Soapworks new mixed-use floorspace within the former Industry North West, the British Research 20,000 jobs. works. A further new build element has the Establishment, the University of Salford and The £70 million Soapworks development at potential to deliver up to 13,385m² of new Salford City Council, led by the City Mayor. Ordsall Riverside is already transforming floorspace on the roof of the building in the the former Colgate Palmolive soap form of three pods. It is estimated that the The business base, although predominately into a modern and dynamic centre for future phases of the re-development could micro sized (80%), is consolidating each business, creativity and leisure. The project deliver a further 1,200 jobs. year as more new businesses make Salford is targeted at end users in the digital and their home and existing businesses innovate media sector and new business start–ups, The Soapworks development has been a and grow. The city’s very healthy business complementary to the MediaCityUK offer. The game changing project for Salford, and sets start up rates and the comparatively high office product is aimed at a niche market and a new benchmark for public/private sector number of newly established businesses at a rental level that will provide a Grade A collaboration. It is the only development (in their first three years of trading), are a office product at a city centre Grade B office outside the South East to have been awarded clear demonstration that the micro and rental price. the maximum amount of available Evergreen small and medium sized enterprise market funding (£6 million) from the North West is voting with its feet. Salford’s business The development has already delivered Fund - which was established to support survival rates are above average and with 2,000m² of new office floorspace in the projects considered to be critical to the North the greatest number of businesses being Boilerhouse along with 50 new jobs. Blocks West’s economy and is already transforming concentrated in the knowledge sectors A, B and C will deliver 22,000m² of new office Ordsall’s waterfront. It is a project that will (professional, scientific and technical), there and mixed-use floorspace and around 1,720 drive Salford’s ambition to deliver similar is great potential for further growth and new jobs, with a further phase of 16,000m² schemes across the city. jobs as many of these businesses are large (Block D) delivering a total of 38,000m² of employers. This also means Salford can

Salford Business Awards

46 Salford 2025 A modern global city 47 Salford Business Awards

Other large sectors include health, city’ from the city council’s Business Team, The policy development work of colleagues To secure further international inward education, wholesale, accommodation and who act as an entry point to Salford City in the Greater Manchester Chamber of investment, Salford will continue to work food services, tourism and retail. Tourism, Council’s many business-facing services, and Commerce, the local Salford Chamber with existing internationally-focused hotel and leisure industries have held up well provide information on key business support Council and the New Economy will be partners such as UK Trade and Investment, in the economic downturn and Salford is in a providers and to the business networks supported and Salford will continue to make Invest Hong Kong, and the University of good position to benefit from further growth that operate across Salford and Greater referrals to colleagues in the Business Salford around key markets such as China, in the sector. Manchester. Each year the business team Growth Hub and Manchester Solutions, India, and Narbonne. Work will continue handles around 1,200 business enquiries, so that Salford businesses benefit from to develop new relationships with other Salford City Council leads the way in dealing with issues such as business finance, key programmes such as Growth partners that might help further Salford’s supporting businesses, listening and property searches, market intelligence, and Programme. The work of MIDAS, the international agenda, such as the newly responding to their needs, recognising recruitment. City Region’s inward investment agency, formed Manchester China Forum. The that they are the real wealth creators will continue to help generate interest in city and its business community will be providing jobs for the people of Salford Salford as a key business destination and promoted in a positive light through Salford’s and the rest of the Greater Manchester provide timely and top quality propositions to business website – Locate in Salford - and conurbation. The activity of Salford City potential investors. other media such as the Business In Salford Council and its partners is focused on magazine. Salford City Council will continue attracting international business and inward to promote business networks and events investment and helping businesses grow. and deliver key events such as the annual Every business receives a ‘welcome to the Salford Business Awards and Meet the Buyer.

48 Salford 2025 A modern global city 49 Salford Innovation Forum The Landing, MediaCityUK

Salford City Council will also continue to Projects include: Salford City Council has made a major Salford’s Economic Development Plan will make referrals to the Orchid Business contribution to the development of The be refreshed to ensure Salford remains Start Up Programme, and ensure the • Pre-start test trading fund - a small Landing - a state of the art digital operation an attractive business location capable numerous start up services are joined up grant fund to assist individuals that are at the heart of MediaCityUK set up to support of retaining and growing its existing and focused on meeting the needs of Salford considering starting up a retail business, the development of the creative, digital and businesses and attracting new businesses. but aren’t yet ready to take on a shop, to media cluster. The council aims to secure A new Economic Development Partnership residents. test trade, for example on a stall. This will be targeted at Eccles town centre the improvement and expansion of Salford will be established that includes and is The vibrancy of Salford’s town centres is Innovation Park to exploit the potential representative of the business community, • Retail business support - a business for developing more knowledge based and with key businesses, investors and an important priority and business support one-to-one mentoring support service targeted to help the retail sector forms a key available for existing retail businesses spin-off businesses from the University developers as well as small and medium part of Salford’s plan. The retail sector will trading within the four main town centres of Salford. Work with local construction enterprise businesses and traders. be a priority going forward as part of broader in Salford to help them survive and thrive companies through the Salford Construction efforts to revitalise town centres. in difficult operating conditions Partnership will help to secure employment • Business rates support fund – extension opportunities for local residents of 100% business rates relief to through the supply chain properties with rateable values from opportunities generated by the The Landing, MediaCityUK £6,000 - £12,000 (targeted at Salford’s major projects contained in four main town centres) The Landing this prospectus. • Inspired and delivered by Salford • Partnership with traders – working in City Council partnership through initiatives such • New unique state of the art £9 as the Eccles Town Team to create million digital operation at the an environment conducive to doing heart of MediaCityUK business. • Supports the creative, digital and media cluster

50 Salford 2025 A modern global city 51 enhancements will see the creation of a new 100 metre long boulevard from the entrance of the Hall to the River Irwell, linking to a new landing stage.

The role of Salford Quays as a major visitor destination will be further enhanced. The Quays Cultural Strategy and Framework (2012-2015) will be delivered through the Quays Culture Programme a thrilling programme of world-class commissions, collaborations and events to further raise the profile of the city.

There are a wealth of historic and culturally significant buildings and spaces in Salford Ordsall Hall and the potential of these assets to improve quality of life and develop Salford’s tourism economy is yet to be fully realised. Work has commenced on the development of a 3. Stimulating and supporting cultural and heritage growth programme of projects and strands of work ‘Factory Girls’, Salford Quays artwork which are realistically deliverable, to ensure Salford has always been a city of creativity Salford City Council is currently working with that Salford is able to protect and make the and talented and innovative individuals Arts Club to secure funding most of these valuable heritage assets. will create the opportunities of the future. for the development of new residency/live- Our vision is the preservation and Salford has an excellent track record of work spaces, continuing to build on Salford’s enrichment of the city’s heritage assets to supporting cultural growth and is now reputation as a creative, forward thinking city. enable and encourage people of all ages to home to a thriving artistic community which engage in and learn about Salford’s heritage. has grown over recent years through the Salford Museum and Art Gallery aims to The aims of the heritage programme will be development of the Casket Works (home to become a nationally significant centre for to: Hot Bed Press Printmaker’s Studio and the appreciation and study of social history. Suite Studio Group), Manchester Artists The first phase of works to improve the • Ensure the custodianship of Salford’s Studio Association and Islington Mill. museum is now complete resulting in a new heritage ground floor café, reception and retail sales • Improve quality of life for the city’s area. Funding options are currently being residents explored to deliver the long-term vision for • Attract visitors and investment to Salford. the building.

Ordsall Hall re-opened to the public in 2011 Speed of Light event, Salford Quays after an extensive £6.5 million restoration and in 2012 won the Small Visitor Attraction Award in the Manchester Tourism Awards. Islington Mill Underpinning the redevelopment of the Ordsall neighbourhood, the next phase of

52 Salford 2025 A modern global city 53 Water quality and flood risk

Salford’s waterways have provided some unique opportunities for significant investment and regeneration and will continue to do so. However, they require effective management. The immediate priority is the production of the Local Flood Installation of green technology Risk Management Strategy and Salford City Council will also update its current Flood Risk and Development Planning Guidance (2008), reflecting experience 4. Towards an EcoCity in Lower Broughton where the approach has been extremely successful in allowing Climate change is now with us. There Green infrastructure regeneration to proceed safely through flood is a growing body of evidence which resilient design. demonstrates that heavily urbanised areas High quality green infrastructure can help to are particularly vulnerable to the likely mitigate the impacts of pollution and climate impacts of climate change. Research carried change and minimise flood risk. It also plays out at the University of Manchester8 has an important role in improving the perception shown that parts of Central Salford are of the city and wider Greater Manchester some of the most vulnerable to climate conurbation and has been identified as a key change in the North West. For the future, priority for the Greater Manchester growth mitigation remains a priority, but adaptation agenda. Chat Moss makes a significant contribution to flood risk and urban heat island effects to the wider Greater Manchester green in particular will become increasingly The proposals for parks and waterways infrastructure network. Salford is working to important in the design and delivery of across the city have been outlined previously bring an end to extraction in the city and developments in the city. and will make an important contribution to maximise opportunities for lowland raised enhancing Salford’s green infrastructure. habitat restoration in the ‘biodiversity These complex challenges cross boundaries Salford’s Greenspace Strategy has been heartland.’ Chat Moss is part of the Greater and Salford is working closely with other successful in protecting existing open spaces Manchester Wetlands Nature Improvement Greater Manchester council’s through the and recreation areas and improving provision Area Partnership and Salford City Council is Greater Manchester Natural Capital Group and will be updated to ensure this continues. working with the Lancashire Wildlife Trust (the Local Nature Partnership for Greater Trees are a vital element of this green and other partners to maximise funding Manchester) which is providing leadership infrastructure and Salford will undertake for this work. Salford City Council will also and co-ordination around the management a comprehensive tree audit to enable a work with The Wildlife Trust to deliver of green and blue infrastructure. Red Rose planned approach to future removal and conservation and habitat restoration work Forest are key partners and are involved replanting. at Little Woolden Moss, coupled with access in a number of pioneering projects to improvements for walkers. Funding will maximise the positive contribution of green be also be sought to enhance Salford’s 33 infrastructure to creating more liveable Sites of Biological Importance through environments. positive management, including Salford’s five Sustainable Urban Drainage scheme designated Local Nature Reserves. at Primrose High School

8. Sarah Lindley et al (2011) ‘Climate change, justice and vulnerability’

54 Salford 2025 A modern global city 55 This policy framework will be complemented Low carbon economy by work on the ground. Developing a low carbon economy is a key The £1.7 million (Salford Sustain) priority of the Greater Manchester Strategy programme, being led by the Environment and the newly formed Greater Manchester Agency, is improving existing flood defences Low Carbon Hub is responsible for ensuring along a key stretch of the River Irwell. Greater Manchester takes forward the Funding has also been secured to deliver commitments set out in the 2011 Greater a flood storage basin at Castle Irwell to Manchester Climate Change Strategy. This complement the existing basin in Lower has committed Greater Manchester to a Kersal. Salford City Council is also supporting reduction of 48% in CO2 emissions by 2020 the Broughton Trust who recently secured (on 1990 levels), complementing Salford £1 million of funding over five years from the City Council’s own 2010 Climate Change BIG Lottery Fund for the ‘Communities Living Strategy. Sustainably’ project. An ambitious low carbon retrofit programme Water quality improvements are required to is needed to achieve this commitment and ensure that Salford’s waterways can support the Association of Greater Manchester Volunteers at Blackleach Country Park an abundance of wildlife, improving their Authorities’ positive engagement with the value in both biodiversity and recreational Green Deal has already secured funding of terms. Salford City Council is working £3 million for Greater Manchester. In Salford with partners to secure the continuation this is benefitting Salix Homes, its tenants Salford City Council will continue to explore Community Commitment and extension of the successful aeration and leaseholders. The current priority is opportunities to integrate new heating and project at Salford Quays and a £90 million to implement the Greater Manchester cooling networks into new developments and Over 60% of Salford is made up of precious package of sewer improvements along the Green Deal and maximise ECO funding into actively work with the Association of Greater green spaces which include parks, playing will be delivered by the city with a view to retrofitting around Manchester Authorities to support the fields, playgrounds, sports facilities and to improve water quality and 1,400 homes and securing over £6 million delivery of locally generated power networks. allotments. Salford’s paternalistic approach sewer networks so that they are less likely to investment in housing stock. The immediate focus is to collaborate with to supporting community engagement overflow into local watercourses. energy providers to unlock the potential of will be felt across the green infrastructure the River Irwell at Jubilee and Adelphi Weirs agenda. Local people will be encouraged Salford City Council is also working with the to generate hydro electric power. to participate actively in growing and Environment Agency to improve the water protecting the environment around them, quality of the Irwell Catchment to comply from developing new green projects such as with the Water Framework allotments, to managing new eco-spaces Directive and identify opportunities for habitat within their community. and other environmental improvements.

56 Salford 2025 A modern global city 57 Chapter 5 Stimulating ambition and drive amongst Connecting People and Opportunity communities Through the newly established Salford Learning Partnership, Salford will promote educational excellence and up-skilling, incorporating a city-wide Employment Standards Charter into the development aspiration to connect people to real and decent jobs. Additional investment for new schools will be required to enable Salford to accommodate significant household and population growth. Stimulating ambition and drive amongst communities and supporting institutions will be the backbone of our enabling role.

1. Investing in education Ending family poverty and improving the life chances of Salford residents is a major priority for the city. Aspiration and ambition, coupled with high quality education opportunity, plays a major role in securing and progressing into work.

While the proportion of Salford’s population with five or more GCSE’s at grade A-C (or Primary school children graduate equivalent) is now slightly above the national from careers programme average, the proportion of Salford’s working age population with no formal qualifications is significantly higher than the North West The participation of 16 year olds ‘in learning’ and national average. Salford also has in Salford has increased to 95% ahead of less of its population achieving high level the first phase of the Raising Participation qualifications compared to national and Age implementation in summer 2013. This regional averages, though this trend is is the largest increase amongst all North reversing. West local authorities and will lead to an increase in the numbers of young people It is vital that these issues are addressed with qualifications (including higher level so that future generations can access the qualifications). wealth of future employment opportunities that will be generated, both in Salford and across Greater Manchester.

Pupils from

58 Salford 2025 A modern global city 59 The Chapman Building following recent refurbishment works Students at the University of Salford

University of Salford the health care, IT, business, media and may require a new collaborative approach The strategic linkages to green space at cultural areas, and the university has an with other higher education institutions in Peel Park and The Meadows, connecting the Great cities have great universities. The outstanding reputation for placing students the North West to underpin the Manchester student population on campus to the wider University of Salford currently has around into employment. City Region’s reputation as a recognised and redevelopment and regeneration opportunity 20,000 students9, with its main campus internationally acclaimed academic host. along Chapel Street and Salford Central located at Peel Park and Frederick Road, The relocation of its media-related teaching Physical improvements are also required via new landmark bridge connections will along with a recently opened campus at and research to MediaCityUK to enable to improve and extend the environment promote an enhanced environmental quality MediaCityUK. students to work side-by-side with industry around the campus and improve the student around the university site. leaders and take advantage of the wealth accommodation offer. The university has a key role to play in of opportunity generated by MediaCityUK’s Developing sustainable physical connections Salford’s future success, not only by presence in Salford is an excellent example Salford City Council has worked in across the Regional Centre to higher improving the skills and educational of the commitment to link students to real, partnership with the university in educational institutions in Manchester attainment of residents, but through its role decent jobs. It also helps create a unique developing its Campus Plan, which has city centre (a Scholars Walk) will develop in attracting a significant number of overseas offer in attracting students nationally and been prepared to guide the comprehensive a synergy between the student environs, students to Salford, its research activities internationally. redevelopment required to deliver its vision reinforcing the area as a central mass of and links with Salford’s business community. of transformational change of the campus academic quality. The university has a strong reputation for In addition to this investment at MediaCityUK, environment. The immediate priority is delivering high quality teaching, undertaking significant improvements are needed to the delivery of its new student village and world-class research and facilitating enable the university to compete for students Gateway Building in 2015. business enterprise. Many of its courses in the future and offer the very best possible are nationally acclaimed, particularly in learning environment. These improvements

9. UCAS http://www.ucas.ac.uk/students/choosingcourses/choosinguni/instguide/s/s03

60 Salford 2025 A modern global city 61 Primary school provision An Education Contributions Supplementary Planning Document is being prepared by Salford’s Primary Capital Programme Salford City Council to set out a formal policy has delivered significant improvements to basis for requiring financial contributions Salford’s schools, including three high quality from new housing development to fund such new schools which opened in 2011. However, capital works. the new challenge is that The Department for Education anticipates that nationally High schools building programme there will be an additional 800,000 children aged 11 or under in state education by 2020. Salford was included in wave three of the Projections for Salford identify a requirement national Building Schools for the Future for around 4,500 additional places by programme and more than £150 million 2018/19. The immediate priority is therefore of investment is transforming secondary to extend and enlarge existing schools to school provision across the city. Salford’s full meet this demand. However, the significant secondary school estate will be refreshed by capital costs of developing new schools and 2014. extending existing ones require additional funding and government must play its role in this.

River View Primary School, opened in 2011

Walkden High School, opened in 2011

62 Salford 2025 A modern global city 63 2. Raising employment – skills and work Many people in Salford successfully enter and sustain employment. However, employment trends show there are a significant number of people facing real challenges to accessing and progressing in employment and particularly high end jobs. Adult skills directly impact on the likelihood of finding and progressing in work and can also impact on their children’s aspirations FutureSkills@MediaCityUK opened in 2013 and learning outcomes. It is vital that Salford works with its working age population to Skills and Work trainee improve skills to enable them to access the best jobs. Colleges best possible preparation for the world of work. Trinity Business Training and Trinity Supporting Salford residents to maximise included providing large scale recruitment was established in 2009, Business and Management School also form employment and training opportunities support to MediaCityUK and major retail following the of Eccles, Pendleton part of Salford City College, delivering high- is a major priority over the next decade. and construction projects. Over the last and Salford Colleges. The institution consists end business training and assistance to help Thousands of jobs will be created across the two years, the Future Jobs Fund Legacy of a number of sixth form centres including employees and businesses shape up for a city from major growth programmes and programme and Salford Futures programme Eccles, Pendleton, Walkden and City Sixth brighter, more productive future. projects, and Salford City Council wishes to have provided nearly 200 voluntary unpaid Form Centres, general Further Education ensure these jobs provide a Living Wage. The work experience placements and 145 paid centres and Local Skills centres, offering a In May 2012, the Department for Education population numbers are growing, but the work trial placements. wide range of courses and apprenticeships announced support for a new University disconnect between skills and work remains for both school leavers and adults. Its Technical College at MediaCityUK. The a critical problem for many thousands of An intelligence-driven approach to skills is to ‘inspire and empower people to proposal has been developed through a local people. is required to ensure the skills profile of create and take opportunities to enrich lives comprehensive network of partners across Salford people meet the requirements of through learning.’ education and industry, led by the Aldridge Salford’s Skills and Work Service has employers. Work is ongoing with partners Foundation, The University of Salford, Salford continued to deliver significant job outcomes to tackle youth unemployment through the FutureSkills@MediaCityUK, Salford City City College and . The college will in the face of an increasingly challenging Greater Manchester Commitment to Youth College’s brand new £6 million state of the specialise in creative and digital industries economic climate. The skills and work Unemployment. Salford will continue to play art centre at MediaCityUK opened in 2013. and work directly with some of the most service provides support to customer groups a lead role in the Greater Manchester Skills The centre will offer a range of cutting edge prestigious names in the digital and media who are at greater risk of disadvantage and Employment Partnership. This brings courses for school leavers, adult learners industry to revolutionise the way young within the labour market, including people employers together with skills providers and and those seeking to re-train. Central to people develop crucial skills and pathways to with low skills levels, people with alcohol and government agencies to help narrow the gap FutureSkills are dedicated academies jobs. This new facility is due to open in 2014. substance misuse issues and those with an between the skills of the Greater Manchester designed to provide hands-on, specialist offending history, to enable them to access workforce and the demands of employers. training using professional, industry- employment and training opportunities. standard equipment, to give students the Over the last six years the service has At the local level, Salford’s Skills and Work provided support to over 11,000 Salford Team are involved in commissioning and residents, with nearly 3,000 accessing delivering a range of interventions to connect training and education and over 3,600 local residents to employment and training residents entering employment. This has opportunities.

64 Salford 2025 A modern global city 65 Commissioned programmes the whole family to achieve and sustain better outcomes and prevent problems from Increasing economic prosperity is a major repeating. focus for ending family poverty and improving life chances in Salford and a new Family Successful delivery of the Helping Families Poverty Commissioning Framework was programme will see the lives of 835 Troubled launched in November 2012. The Economic Families turned around and Salford being Prosperity Targeted Support projects have able to claim Payment by Results payments been commissioned to focus on key property from the Department for Communities and Langworthy resident who secured work at Dock 10, MediaCityUK, following work experience gained through the Future Jobs Fund Legacy Programme groups, who are most likely to be adversely Local Government. However, this would only affected by family poverty. The overall aim of constitute a relatively minor success in a the Targeted Support provision is to increase much broader strategy. skills, employment and household income. Salford is also looking to improve the on maximising employment and skills Helping Families is positioned as a change co-ordination of activities through the opportunities for local people. Salford has a growing number of vibrant catalyst to deliver a sustainable way of development of an Economic Development and diverse black and minority ethnic (BME) working with families that is more effective Partnership and reconfigured skills, work Targeted programmes communities and as such, all commissions and efficient than business as usual. It will and family poverty stream within the new will be working to engage BME communities release real savings through structural Salford City Partnership. This will help to A range of targeted programmes have to remove barriers to employment and skills service delivery reform in the short term. maximise the opportunities available through been developed to help local, unemployed opportunities. All commissions will also In the longer term it will deliver cashable Salford’s links with Greater Manchester and residents into employment. Salford Futures be working with those affected by welfare savings by stemming the flow of families beyond. aims to support local employers to create reform and specifically, a number of projects requiring expensive acute services and and develop new jobs, work experience will work with those in debt and facing targeting an effective and co-ordinated Creating opportunities opportunities and apprenticeships. The money management issues. package of support to resolve issues before Inspired to project provides they develop. As a Public Service Reform There is an integrated, partnership approach support, work and skills development and Helping families vehicle, Helping Families will leave behind to employer engagement in Salford which volunteering opportunities in the media/ the legacy of an early help system. seeks to maximise opportunities for Salford creative sector for young people who are Salford’s Helping Families programme residents. This work has a key focus on not in education, employment or training. is a targeted and joined up approach to A Living Wage city MediaCityUK and supporting the delivery The immediate focus is on reviewing and supporting families with multiple problems of major regeneration and development reshaping these two programmes. to improve economic prosperity, raise Following Salford City Council’s lead, seven schemes and opportunities generated aspirations and achievement, make a public sector organisations in the city through the Rethinking Construction Information, advice and guidance positive contribution to a safe and stable have now also agreed to pay staff a Living Framework and wider investment pipeline. living environment, and improve long-term Wage of £7.45 per hour – the University of The Bridges to MediaCityUK Partnership, There are a number of services available life chances for the whole family. Salford, Salix Homes, City West Housing for example, works with to to support young people and adults to Trust, Salford Community Leisure, Together provide a ‘one stop’ business support and participate in education and learning and Helping Families will deliver Salford’s Housing Trust, Helping Hands and Great recruitment service to employers located in progress into employment. These include: commitment to the Department for Places Housing Group. Salford has made or providing services to MediaCityUK. The a new targeted Careers, Information, Advice Communities and Local Government an excellent start to becoming the first partnership will continue to provide support and Guidance (IAG) service for young people Troubled Families programme over the next Living Wage city in the country by bringing to Salford residents seeking employment at in Salford aged 13-24 (and up to 25 for three years. The focus is on working together these key public sector organisations on MediaCityUK by offering help in developing young people with learning difficulties and to ‘turn around the lives’ of families with board, the challenge now is to encourage interview skills, CV writing, training and disabilities); a targeted IAG service for adults multiple problems. This means supporting private and third sector organisations to more. The City Mayor has recently launched in Salford aged 25-64 and an Employer sign up to help end poverty pay in Salford. an Employment Standards Charter focusing Brokerage and Support Service.

66 Salford 2025 A modern global city 67 Eccles Gateway Centre Walkden Gateway Centre Walkden Gateway Centre

3. Investing in health A healthy workforce increases stability and productivity. Communities that offer While Salford has made significant strides Health inequality affects all aspects of life a healthy, productive, stable workforce in improving its residents’ life expectancy in and is a strategic link underpinning this are attractive places for both people and recent years, there has been a significant document. Many predictors of health and businesses. gap between Salford and the rest of the UK, wellbeing fall outside of the health care which remains at approximately three years setting. Social, economic, and environmental In response to these challenges, Salford has for both men and women. The differences factors all influence health. led the way nationally in improving access between the best and worst wards in Salford to vital services for residents. Salford City 10 is also approximately seven to eight years . People benefiting from good education, Council and Salford Primary Care Trust (PCT) Despite an overall improvement, a significant stable employment, safe homes and took a radical approach to public service proportion of the population (7.6%) still neighbourhoods, and with access to high provision, creating a joint services model consider they are in bad or very bad health quality preventive services tend to be that built on a new joint brand and produced and typical life expectancy is also below the healthier throughout their lives and live three new state of the art gateway centres. North West and national average for both longer. A healthy start in life means that our More than £35 million investment was 11 males and females . This suggests a need to children grow up in communities, homes, secured for the centres in Walkden, Eccles go further and faster than current activities and families that nurture them. and Pendleton. The Swinton Gateway Centre to ensure we are improving the health of will also be developed in 2014. These centres Eccles Gateway Centre Salford people faster than the rest of the UK. offer residents a range of health and council services under one roof, while also providing valuable community spaces.

10. 2011 Census, Office for National Statistics 11. 2011 Census, Office for National Statistics

68 Salford 2025 A modern global city 69 Salford Royal, one of the biggest employers The board is currently developing the Joint in the city, has also been transformed Health and Wellbeing Strategy, based on through a £200 million redevelopment information contained in the Joint Strategic programme and is a huge asset to both Needs Assessment, which gathers Salford and Greater Manchester as whole. information from a range of sources about the issues affecting health. The strategy will Salford’s new Health and Wellbeing Board focus on a small number of local health and has also been established, bringing together wellbeing priorities and provide advice to leaders from across the NHS and social care local organisations and communities about alongside agencies such as the police and what they can do to improve health and fire services. Members of the board will work wellbeing. It aspires to improve health and together to improve the health and wellbeing wellbeing at every stage of life and to close of local people through the continued the life expectancy gap between Salford and development and understanding of local the UK by over 25% over the next three years. issues, agreeing spend, work priorities and Information stand at ‘Taste of Salford’ encouraging more joined up services. Healthwatch Salford, the new, independent community event consumer champion for health and social care is represented on the Health and Wellbeing Board and will ensure that patient representatives and Salford residents play their part in decisions about local services.

Unlimited Potential, a social enterprise based in Salford which aims to help people fulfil their potential through leading healthier, happier lives, will be supporting Healthwatch Salford in this role during 2013 and 2014. Salford City Mayor signing The Tobacco Declaration

Health and Wellbeing board priorities



70 Salford 2025 A modern global city 71 Chapter 6

Delivering Strategic Connectivity

Salford’s residents, businesses and visitors will be provided with quality transport and digital networks which fully meet their needs in terms of connectivity, choice, safety, affordability and reliability.

1. A physically connected city The ambition of a well-connected city will ensure Salford’s transport system, land-use decisions and environment benefits residents and all that travel within, into and through Salford for years to come. Transport in Salford 2025 sets out in detail how future challenges will be met as the city continues to grow.

A well New bridge connection at Spinningfields (Irwell River Park) connected

Metrolink at MediaCityUK city

72 Salford 2025 A modern global city 73 Visualisation of Ordsall Chord Salford Central Station

Rail infrastructure improvements Work will continue with Network Rail, Station improvements Salford City Council is working with Transport and Transport for for Greater Manchester to assess the Approximately £530 million is being invested Greater Manchester to seek rail service Network Rail’s £85 million investment in potential to manage Eccles Station as a in improving the rail network across the improvements for Salford as part of the Ordsall Chord between 2013 and 2017 will key interchange and deliver a range of north of England and the government future refranchising process, and to provide a direct route between Victoria improvements. Salford City Council has recently announced the preferred route ensure that any future development of Station and Station, enabling more adopted the Irlam Station Strategy and is for the second phase of its High Speed the rail timetable and rail and Metrolink options for train routes to/from the east focusing on delivering new parking facilities Rail (HS2) link. In the long-term this infrastructure takes the needs of Port Salford (e.g. Leeds) and the west (e.g. Liverpool). and redevelopment of the station house, with will complement the by into account. Opportunities to increase the The Ordsall Chord route will pass directly further work to improve the station being halving journey times between London and amount of freight on the railway to reduce through Salford Central Station. The priority brought forward as funding is identified. Manchester. the impact of lorries on the road network and is to provide new platforms to enable these Salford City Council will also continue to work environment will also be embraced. new services to stop there and to improve the with partners to secure improvements at platform environment. , Swinton, Moorside, Walkden and Clifton stations as funding and opportunities The improvement of Salford Crescent arise, with a view to ensuring all stations are Station is a key element of the Northern accessible to elderly and disabled people as Hub proposals and work will be completed a minimum. by April 2014, delivering a range of improvements, including longer platforms, lift access and a new ticket office.

74 Salford 2025 A modern global city 75 Highway improvements Bus In the longer term, Salford City Council will Salford benefits from an excellent highway seek to improve direct access to the M6 While there are good radial routes into the infrastructure, boosting connectivity with via the A57 and are working with Trafford Regional Centre from the west of the city, surrounding areas. But these routes suffer Council to explore the potential to provide a orbital public transport routes are limited. from significant congestion at peak times new link across the Manchester Ship Canal, The urban core of the city faces similar (principally from traffic passing through to improve access to Carrington from the issues, with excellent road and public Salford rather than to/from Salford), north and to Irlam and Cadishead from the transport routes into Salford / Manchester negatively impacting on journey times and south. City Centre but much less well developed local environmental quality. Salford City orbital routes (particularly by bus) to key Council is working with the Association Capacity on the motorway network will employment locations such as Salford of Greater Manchester Authorities, the be improved by the Highways Agency, Quays and . Congestion is Highways Agency and Transport for Greater through the provision of an additional lane also impacting on journey times. Salford Manchester to deliver improvements to help anticlockwise on the M60 between Junctions City Council will support service and accommodate current levels of traffic at 12 and 15. A number of Managed Motorways infrastructure improvements to increase peak times and reduce congestion across / hard shoulder schemes have also been capacity and ensure services are fast, the network. identified which will help to better manage frequent, reliable and accessible. traffic flows during peak times. The current The funded priority project is delivering focus is the delivery of a scheme between Salford City Council is working with partners the initial phase of the Western Gateway M60 Junctions 8 to 12, but similar measures to deliver the Leigh Salford Manchester Infrastructure Scheme works that will will be pursued between Junctions 12 and 18 (LSM) Busway and Cross City package to facilitate delivery of Port Salford. This will and M62 Junctions 10 to 12, with a decision improve bus travel between Wigan and Leigh, provide a new section of dual-carriageway expected following a post-2015 government through Salford and across Manchester city linking the A57 Liverpool Road with the M60, spending review. centre out to Middlewood and . together with a new road bridge across the The proposals also include new park and Improvements are already underway Manchester Ship Canal. As development accelerates across the ride facilities and pathways alongside the at Salford Crescent Station to improve city a number of highway schemes will be guided busway section that can be used by integration between buses on the A6 and rail developed to improve the highway network, pedestrians and cyclists. Salford City Council services. Salford City Council is also working reduce congestion and accommodate will continue to work with Transport for with Transport for Greater Manchester to projected household growth. Greater Manchester to improve access to key review the free Metroshuttle service running leisure, retail and employment destinations in Manchester / Salford City Centre to ensure including the significant Port Salford and it continues to meet the needs of a growing Cutacre sites and continue to seek ways to Regional Centre. alleviate congestion on radial routes through the introduction of Quality Bus Corridors, bus Park and ride facilities help intercept car priority measures and more general capacity traffic before it enters areas closer to the improvements where feasible. city centre which already suffer from high Chapel Street design and delivery team receive the levels of congestion. Salford City Council National Street Design Award 2013 for Chapel Street will work with partners to deliver park and ride facilities at Irlam Station and along the A580 to complement the LSM / Cross City schemes.

76 Salford 2025 A modern global city 77 Loopline Visualisation of water taxi

Walking and cycling Salford City Council will work with partners Waterways Bridge during peak periods, and reduce to improve walking and cycling connections North-South congestion on the national Salford’s vision is to create a liveable city to key public transport links and improve In addition to improving walking and motorway network generally. Crucially, where walking and cycling are preferred cycling facilities at key destinations. These cycling facilities along Salford’s waterway it will save millions of tons of carbon by modes of transport, by making walking will include cycle parking facilities at corridors linking to the designated strategic reducing lorry miles and increasing the use and cycling safer and providing convenient Metrolink stops on the and new cycle network, the potential of waterways of the Manchester Ship Canal as a more connections throughout the city. The cycle hubs at MediaCityUK, Eccles station themselves as sustainable transport routes sustainable transport connection linking to current focus is to use funding secured and Salford Central station. is being maximised. the Port of Liverpool and beyond. from the ’s Local Sustainable Transport Fund, to High quality car free routes will play an The £138 million development at Port Salford Salford has also secured Local Sustainable deliver improved cycle routes to Salford important part in encouraging people to led by The Peel Group in partnership with Transport Funding to deliver the Quays from surrounding residential areas. leave their cars at home. Salford City Council Salford City Council will create a new port infrastructure needed to provide a water taxi Following on from this, Salford’s cycling will therefore continue to identify funding and warehousing facility in Barton, next to service between MediaCityUK and Chapel strategy will be updated following the launch opportunities to deliver improved recreation/ the Manchester Ship Canal. It will be the Wharf in the heart of the Regional Centre. of a new Greater Manchester Cycling walking routes along the Bridgewater Canal UK’s first inland ‘tri-modal’ port facility Working alongside The Peel Group who Strategy, expected in spring 2014. This Corridor, Irwell River Park, Chapel Street and and distribution park, served by rail, road will procure an operator for the service, the will focus on the delivery of an ambitious the former line of the Manchester, Bolton and short sea shipping, and is a critical project will animate the Manchester Ship network of routes connecting residential and Bury Canal. component of the Atlantic Gateway Scheme. Canal and River Irwell and build the profile of neighbourhoods to surrounding leisure and The use of the waterway corridor will reduce the Manchester City Region as a place to live, employment facilities. congestion on local roads around the site, work and invest. particularly the existing A57. It will also reduce congestion on the M60 at Barton

78 Salford 2025 A modern global city 79 Public service reform is now driving the digital agenda, with the advent of welfare reform changes and universal credit, which will be delivered online as the primary channel. Increased demand for services against a backdrop of reduced budgets means Salford must shift its own services online where possible to better manage demand and protect the vital services which Residents getting online at local libraries still need to be delivered face to face.

2. Digital connectivity Up-skilling people to use internet technology will unlock significant economic and social While high quality physical connectivity The use of digital technology clearly offers benefits and the national Go On campaign remains a key driver of future growth it is no opportunities for growth, both economic has been developed to try and address the longer enough to enable us to compete on and social, to citizens and businesses. issue of digital exclusion. The initiative aims a global stage. Salford’s vision is to become Salford competes for business, investment to make the UK the most digitally capable recognised as one of the world’s top super- and jobs with the world’s top digital cities. nation in the world by encouraging people connected, digital and media cities. A city But digital capability offers so much more: who are digitally excluded to develop basic that offers the opportunity to everyone who improvements in education, connecting the online skills. Students at Oasis Academy, MediaCityUK lives, learns or works here to become a elderly and isolated to their communities super-connected global citizen. A city where more effectively, helping people back into A number of local authorities across the the business, voluntary and community work, and better health and social services. country have already launched their own Salford residents and business need more sector is continually developing its skills in All these benefits make their greatest impact digital inclusion campaign and the City than just skills to get online, they also need the use of technology and where the media on the lives of the marginalised sections of Mayor launched ‘Go On IN Salford’ in June affordable and appropriate connectivity. sector is well connected to Salford’s diverse society. 2013. Salford is working with a diverse range Salford is securing funding from the communities to mutual benefit. of partners, community groups and key government’s Urban Broadband Fund to Salford’s residents and businesses also stakeholders across Salford and beyond transform Salford into a ‘Super-Connected The recent opening of The Landing, a expect to be able to do things in a way that to encourage and support businesses and City’. This investment will significantly high class digital media and technology is more convenient and cost effective. They citizens to get on-line. increase the number of residents and business centre, offers huge opportunities expect to be able to transact online and businesses with access to high speed for investors. However, it is important that communicate with Salford City Council This builds on work undertaken as part of internet at home, in work and wirelessly Salford does not stand still; continuing to through social media and other electronic the MediaCityUK Local Project. This project across the city, including free access to high- provide the necessary support to enable means. Customer self management provides worked with a diverse range of community speed wireless in high footfall public spaces Salford residents, students and businesses the opportunity to manage demands for groups to offer digital skills training to such as public buildings and along public to become confident and skilled digital services within constrained budgets, whilst enable them to reduce dependance on transport corridors. citizens will become increasingly important. giving people true transparency around their external providers and manage their own As more and more services move online and lifestyles. digital strategies, thus increasing local physical boundaries become less relevant sustainability. than ever, Salford needs to be in a strong position to compete in this global digital market.

80 Salford 2025 A modern global city 81 M61 Key

Major regeneration projects areas M 1 Port Salford and Barton strategic site 2 MediaCityUK and Salford Quays M60 3 Ordsall Development Framework BOLTON A Ordsall Riverside 6 4 M 5 Weaste and Seedley and Langworthy 6 Creating a New Pendleton Walkden M 7 Lower Broughton Town Centre BURY M60 8 Higher Broughton G M 9 Charlestown and Lower Kersal A6 Key Corridors A 6 Chapel Street / Crescent / Greengate Corridor 6 6 A57 Liverpool Road Corridor M Bridgewater Canal Corridor A580 Broughton Irwell River Park Corridor G R IRW Swinton IVE EL M Town centres R L WIGAN Town Centre A 5 M Manchester / Salford City Centre M60 6 Worsley Ordsall Chord Leigh Salford Manchester Busway 8 Western Gateway Infrastructure Scheme (WGIS) M 9 Metrolink line A6 M Metrolink stops AL Salford WATER CAN Rail stations IDGE BR Shopping 7 A Salford Museum and Art Gallery Centre C U University of Salford A576 G G Gateway centres H 5 U M M62 H M602 A M M 6 S Salford City Stadium M M M C Crescent Development Framework Eccles G M M M Salford Innovation Park Town A5 MANCHESTER / Centre 2 7 SALFORD Flood defence works CITY CENTRE M Mosslands M 3 U M M M Green belt M 4 B RID Major greenspace improvement 7 GEW M A5 S M Urban areas ATER 1 C AN M AL M60 M MANCHESTER AL N M CA IP H S R E M T TRAFFORD AD S RO E OL H O C RP E N M IV L A 7 5 M A

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© Crown copyright and database rights 2013 Ordnance Survey 100019737 Salford Salford2025 A2025 modern A modern global global city city

82 Salford 2025 A modern global city 83 Chapter 7

Building Blocks to Delivery

Salford 2025 establishes a hugely ambitious vision for the city. The City Plan will put in place new partnerships that will strengthen Salford’s capacity to deliver real and lasting change across its communities.

The ability to deliver this refreshed Salford 2025 ambition against a backdrop of competing priorities will present a challenge in itself. New approaches are now required to ensure longer term success. The following building blocks will now steer Salford’s approach to regeneration delivery:

1. Enhancing our collaborative with the private sector, that maximise the approach with Greater Manchester contribution to economic growth across partners to maximise the leverage of Greater Manchester. resources into Salford and the City Expanding and linking the key corridors Region. of investment between Salford and Salford will continue to use its investment Manchester (e.g. Chapel Street, Irwell framework to engage investment funds Corridor through to Salford Quays) must be and private sector investors to increase prioritised. The need for shared investment the funding available to support Greater focus and an effective joint agreement Manchester investment priorities. about joint developments between Salford and Manchester, will deliver this central Gross Value Added (GVA) growth and growth. jobs will increasingly become key factors in determining priorities for investment A shared investment and masterplanning across the city. The challenge will be to approach with neighbouring authorities deliver game changing projects such such as Warrington and Bolton will also as MediaCityUK, Port Salford, Salford facilitate continued growth across the Central and Soapworks in partnership western fringes of the city.

The City Plan will put in place new partnerships that will strengthen Salford’s capacity to deliver real and lasting change across its communities

New bridge connection at MediaCityUK (Irwell River Park) Working in partnership with the private sector to bring forward development at New Bailey

84 Salford 2025 A modern global city 85 2. Promoting the need for continued 3. Delivering a market facing Regeneration and Investment To facilitate this, a new partnership government support and public investment strategy by promoting a three year action plan regeneration and investment forum will sector investment – these remain strong collaborative approach with private be established by the City Mayor bringing critical to delivery of future growth sector partners. It will be opportunities To translate Salford 2025 into delivery and together key senior public and private sector and prosperity. most attractive to the market that our help measure the success of prioritised partners from across the Manchester City attentions will become focussed upon. interventions, a rolling three year action plan Region. government MUST continue to invest in has been developed. A new regeneration infrastructure and regeneration. Moving Salford will be increasingly proactive, and investment plan will be monitored by This forum will shape and influence the forward, Salford’s commitment will be positioning itself in a market facing way the City Mayor in consultation with Cabinet, direction of the regeneration and investment to target the increasingly limited amount in order to secure continued levels of the Corporate Management Team and the plan approach. Meeting twice a year it will of public sector investment carefully, significant inward investment. Growth Senior Leadership Team and will become determine the scope of the market facing promoting projects that maximise a return is also going to be linked to Greater an integral component of the new City Plan. investment approach, examine and consider on investment and make a real difference. Manchester’s ability to secure investment The plan will be refreshed every three years further opportunities for private and public and trade with new markets - especially The approach will be one of self-reliance, to ensure change and new development / investment opportunity and collaborate to those outside Europe (Brazil, India and taking smart and effective investment investment opportunities can be captured. secure economic growth across the city and China). Similarly, growth will need to reflect decisions, examining how Salford City the region. It will also be responsible for changes in trading patterns, particularly Council can use its own assets and brand Many of the priorities set out in this plan developing a pipeline of projects in readiness the influence of electronic trading replacing to support the overall growth and trading involve delivery by a wide range of partners, to take advantage of new joint funding traditional sectors. agenda. Working with the private sector, both public and private. Scrutiny and opportunities and scrutinise delivery against Salford City Council’s role will be an These building blocks, complemented governance of the plan’s progress and jobs and growth indicators. enabling one, creating the best possible by a balanced, city-wide approach to success will need to embrace and involve environment in which the private sector regeneration across four inter-connected each of the partners, within the context of can secure new funding and invest. strategic themes, will enable Salford to play a new city-wide corporate responsibility. a continued central role in developing the global distinctiveness and world ranking of the Manchester City Region as a place to live and thrive. This will be achieved by working in partnership with Greater Manchester Government partners across the City Region (via the support and public Combined Authority, Association of Greater Manchester Authorities and the Local sector investment are Enterprise Partnership), with the private critical to delivering sector and Central Government. Most future growth and crucially, local communities must - and will prosperity - play their part in this journey.

City Mayor, Ian Stewart speaks at the 2012 Meet the Buyer IN Salford event

86 Salford 2025 A modern global city 87 The Urban Market: Stall at Greengate Urban Market

Participants at ‘Colour of Salford’ event

‘Nine Dock’ sculpture – Unlocking Salford Quays project 88 Regeneration Team Road Swinton Salford M27 5BY

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