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Geo TV Network Geo TV Network Lamha Lamha Geo A Project On Geo TV Network Geo TV Network Lamha Lamha Geo The Islamia Uni61versity Of Bahawalpur Geo TV Network Project On Geo TV Network Submitted to: Sir Shahid Nawaz Submitted by: Naveed Ahmed Roll # 37 BBA (HONS) 2nd Semester The Islamia Uni61versity Of Bahawalpur Geo TV Network Session (2008-12) Date: June 12, 2009. Department of management Sciences ACKNOWLEDGEMENT First of all, we are thankful to Almighty Allah, who has given us the strength and determination to make this research.s I would like to express our sincere gratitude to Sir Shahid Nawaz our teacher, for his valuable guidance, constructive comments and continuous encouragement through out the research. Special thanks are also extended to Mr. Mir Ibrahim-Ur-Rehman (CEO, GEO), Mr. Shaheen Raza (Regional Sales Manager, GEO), Mr. Syed Zulfiqar Ali shah (HR Head, GEO), Mr. Shadaat Tayyab (Corporate Head, GEO) and Mr. Saddiq Bloch (Cameraman, GEO), for their assistance in data collection. Also thanks to all of my friends Mr. Hafiz M.Behzad, Mr. Muhammad Ahmed, Mr.umer and others .They all put their efforts together in the form of an excellent group with coordination and high spirits. Sincere thanks are also extended to all those who have helped me to complete my report. The Islamia Uni61versity Of Bahawalpur Geo TV Network EXECUTIVE SUMMARY Geo network is a subsidiary of Jung Media Group whose CEO is Mir IBARAHIM REHMAN. It comprises of a set of four different channels, namely, Geo News, Geo entertainment, Geo Super, AAG. The programs are distributed through a cable network. The main product through which Geo earns it revenue is airtime. The marketing department is divided into two departments i.e. product marketing which deals with programs and events while the other is trade marketing which deals with airtime. Therefore, this marketing plan mainly concerns with the marketing strategies related to airtime. The market of electronic media is expanding with increasing speed, causing an intense competition among the industry participants. It is a Private limited Company and has 100% internal shares (family shares only). This is part of the Jang Group of Companies, the biggest and strongest group in media of the Private Sector. It is basically a family business they have no external shares. Its revenues are generated only through sale of commercial airtime. (Advertising on the channel).So far Geo has not reached even its break-even The Islamia Uni61versity Of Bahawalpur Geo TV Network point and have not earned any profits yet. It is not actually a manufacturing business rather a service business that generates cable TV channels. TABLE OF CONTENTS COMPANY DESCRIPTION……………………………………………….4 History of GEO…………………………………………………………………………….…....4 GEO Television Network………….……………………………………………..……………………….6 Introducing GEO TV……………….…………………………………………….……………………….6 Mission Statement………………….…………………………………………….……………..7 Vision Statement………………………………………………………………………………...8 Basic Objective…………………….…………………………………………...…………………………9 Value Statement………………………………………………………………...…………………………9 Company Logo………………………………………………………………...………………………….10 Logo Application………………………………………………………………………………………...10 (PLANNING) GOALS & STRATEGIES……………………………..11 Short Term Goals………………….……………………………………………...………………………7 Intermediate Goals………………………………………………………………...……………………..7 Long Term Goals………………………………………………………………...……………………….7 Strategic Planning Operational Planning The Islamia Uni61versity Of Bahawalpur Geo TV Network Growth Strategy………………………………………………………………...…………………………8 Crisis Management………………………………………………………………………………….…...8 SWOT ANALYSIS…………………………………………….13 Strengths…………………………….…………………………………...…………………………………13 Weaknesses………………………………………………………………...………………………………14 Opportunities………………………………………………………………..........................................14 Threats………………………………………………………………....................................................15 CORPORATE PROFILE…...…………………………………15 Nature of Business………………………………………………………………..................................15 Target Market……………………………………………………………….........................................15 Type of Ownership………………………………………………………………..................................15 Financial Resources ………………………………………………………………..............................15 Revenues……………………………………………………………….................................................16 Types of Products………………………………………………………………...................................16 Channels……………………………………………………………….................................................16 Market Share………………………………………………………………..........................................16 Competitors………………………………………………………………............................................19 Production Capacity…………………………………………………………………………...19 External Environment…………..……………………………………………………………………….19 LEADING……………………………………………………….20 Leadership Style…………………………………………………………………………………………20 The Islamia Uni61versity Of Bahawalpur Geo TV Network Internal Environment……………………………..……………………………………………………20 Internal Communication……………………………………………………………………………….20 Level of Informality………………………………………………………………….. ………………..21 Internal Culture…………………………………………………………………………………………21 Motivation…………………………………………………………………………………………… ..22 ORGANIZING…………………………………………………23 Level of Management/Designation..………………………………………………………………....23 Organization Structure……………..………………………………………………………………....24 Span of Control…………………….,…….………………………….………………………………...24 Organizational Chart……………..…………….…………………………………………………….24 Decision making Style………………………………………………………………………………..26 Delegation Process…………………………………………………………………………………...26 Leading Designation………………..………….…………………………………………………….26 Departmentalization of GEO………..………………….………………………………………….27 i. Functional Departmentalization……………………………...........................................27 ii. Geographical Departmentalization………………………….………………………………….28 Departments/Divisions……………..…………….………………………….………………………31 Human Resource Management of .GEO………………………………………………………….36 CONTROLING Achievements and Awards………………………………………………………………………….44 Conclusion…………………………………………………………………………………46 References…………..……………………………..…………………………………………………47 The Islamia Uni61versity Of Bahawalpur Geo TV Network History of Formation of GEO Network 1966 Letter to the President of Pakistan asking him to permit private sector television to combat the propaganda war Sep 1990 First feasibility/research paper on TV potential in Pakistan completed for GEO followed by national and International study tour Dec 1991 Made first pilot for first new show for GEO, then named "Newsreel" Dec 1995 Transponder leased/reserved for GEO on Asia Sat 1 Aug 1996 Due to political confrontation GEO launch postponed 1998 First advertisement in all major newspapers of Pakistan looking for television talent and announcing GEO for the first time July 2001 Largest HR recruitment campaign launched Nov 2001 BBC Technologies hired as technical consultants for GEO 15-Nov 2001 Core team of the channel is established to chalk out policies, strategy and implementation plan 2-Dec 2001 String of nationwide interviews, consisting 25 cities, begin as recruitment campaign attracts attention of 40,000 applicants 20-Dec 2001 Contracts with builders, key vendors, technology partners, transponder and Dubai Media City are finalized 5-Jan 2002 Construction of state-of-the-art HQ studios and offices begins 10-Jan 2002 Construction begins at Dubai Media City for offices and transmission studios The Islamia Uni61versity Of Bahawalpur Geo TV Network 1-Feb 2002 A senior team of int'l consultants lands in Pakistan to complete recce for training 1-Mar 2002 the initial batch of 200 candidates for training are recruited 1-Mar 2002 Television equipment worth millions begin to arrive in Pakistan for the training process 1-Apr 2002 Training by 16 foreign producers, reporters, writers and camera operators starts! 1-Jun 2002 First batch of trainees graduate are sent to different areas of Pakistan equipped with necessary recording equipment 14-Jun 2002 Bomb blast at US consulate takes place, about a kilometer from training camp. The under training news team is put to the test with 4 hours of non-stop test transmission. Exclusive footage makes headlines across the world. BBC shows GEO footage. BBC producer visits training camp and commends GEO team for excellent coverage. Jul 30, 2002 A team of senior journalists takes over Dubai office to prepare for test transmission 5-Aug 2002 First signals from satellite are tested 14-Aug 2002 Geo's test transmission starts at 12:00 noon PST with 24-hour news content; frequency kept secret 15-Aug 2002 Cable Operators start tuning into secret frequency and begin airing GEO's test transmission without channel's consent 5-Sep 2002 Geo team begins nationwide 5-day tour marketing the channel to cable operators, introducing them to the channel and getting their feedback 5-Sep 2002 Signs of brand power begin to emerge as GEO's logo is copied and imitated by local brands i.e. GEO Biryani, GEO Water and GEO Washing Powder 11-Sep 2002 First advertisement announcing GEO frequency 30-Sep 2002 Construction of state-of-the-art, HQ and offices completed. Team moves in from training camp The Islamia Uni61versity Of Bahawalpur Geo TV Network 11-Jan 2003 Launching ceremony of infotainment and entertainment programs, with duration of 2 hours per day, is held at Mohatta Palace in Karachi 11-Mar 2003 London and New York Bureaus made operational 20-Mar 2003 Geo and CNN sign partnership contract for collaboration 7-Apr 2003 Geo begins transmission in UAE through E-Vision 14-Aug 2003 Geo completes its 12 months of non-stop on air transmission
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