ANNUAL REPORT 2018/19 2 AUSFILM | Annual Report 2018/19 CONTENTS

WHAT WE DO 4

OUR YEAR IN NUMBERS 6

MESSAGE FROM THE CHAIR & DEPUTY CHAIR 8

MESSAGE FROM THE CEO 10

CONNECTING WITH OUR CLIENTS 12

AUSFILM PARTNERS 18

MARKETING AND COMMUNICATIONS 20

MAKE IT IN AUSTRALIA: DIRECT FOREIGN INVESTMENT 30

CONNECTING WITH MEMBERS 32

OUR PERFORMANCE - POLICY AND GOVERNANCE 36

APPENDICES 38

AUSFILM | Annual Report 2018/19 3 WHAT WE DO

Ausfilm helps filmmakers find what they need in Australia The Ausfilm teams in Australia and USA provide to bring their stories to life. services, information and referrals to international filmmakers on the following: Ausfilm markets Australia’s Screen Production Incentive • Information about Australia’s federal, state and Scheme which comprises the 16.5% Location Offset; regional screen production incentives; the Location Incentive ($140m over 4 years); 30% PDV (post, digital and visual effects) Offset and 20-40% • Official co-productions; Producer Offset. The Location and PDV Offsets and the • Studio complexes, production services and Location Incentive are administered by the Department equipment providers; of Communications and the Arts. The Producer Offset is administered by Screen Australia. • Post-production, music, sound, digital and visual effects capability and facilities, travel, freight and Ausfilm is a unique partnership organisation between legal services; private industry and government. This successful • Facilitate online location presentations for partnership comprises Australia’s federal and state international producers, in partnership with the governments, the major studio complexes, production state screen agencies; service providers and leading post, visual effects, animation and sound/music studios. • Budget comparisons; and • Upon application, support for familiarisation Ausfilm is supported by the Australian Government scouts of Australia including meetings with through the Department of Communications and the key crew and Ausfilm member screen services Arts. . companies

Ausfilm’s head office is based in Sydney, and our subsidiary organisation, Ausfilm USA Inc. is based in Los Ausfilm is the gateway to Australia for international Angeles. filmmakers

Ausfilm USA Inc. works closely with the Sydney Ausfilm office in promoting Australia’s film and television production incentives; diverse locations; sound stages; post-production and visual effects companies; and award- winning filmmaking talent.

Ausfilm USA Inc. is incorporated in California and is governed by a Board of Directors.

4 AUSFILM | Annual Report 2018/19 OUR PURPOSE

TO MAXIMISE THE AMOUNT OF INTERNATIONAL PRODUCTION SPEND IN AUSTRALIA.

OUR STRATEGIC DIRECTIONS

1. SECURE OPPORTUNITIES & ENABLE GROWTH OF THE AUSTRALIAN SCREEN INDUSTRY 2. ENSURE ENGAGEMENT AND PROMOTION OF MEMBERS 3. ENSURE AN OPERATIONALLY SOUND & EFFICIENT ORGANISATION

AUSFILM | Annual Report 2018/19 5 OUR YEAR IN NUMBERS SALES LEADS

LA introductions189 for Ausfilm members, Australian producers and industry professionals

International75 projects tracking

International 56 Physical New project leads obtained Production 5Projects Attracted 4 AUSFILM & STATE AGENCY FUNDED SCOUTS 6 AUSFILM ASSISTED SCOUTS

International Post, Digital 39& VFX Projects MILLION Attracted ESTIMATED TOTAL DIRECT FOREIGN INVESTMENT 390[LARGE BUDGET UNTITLED MARVEL PROJECT ATTRACTED, BUT COMMENCING PRODUCTION IN 2019/20] 6 AUSFILM | Annual Report 2018/19 MARKETING & COMMUNICATIONS

8 Global marketing campaigns 31 Global direct digital client campaigns 109 Web blog posts promoting Australia’s screen industry

AUSFILM MEMBERSHIP AUSFILM’S 7 Federal & state screen agencies 5 Corporate members 30 GLOBAL 11 Platinum members 8 New corporate members PRESENCE USA, CANADA, CHINA 223 US/UK/CHINA meetings with studio executives & producers MEMBER ENGAGEMENT 4 76 Member engagement meetings Australia & USA Major international Ausfilm-hosted events 20 Prospective member pitches

AUSFILM | Annual Report 2018/19 7 MESSAGE FROM THE DEPUTY CHAIR & CHAIR

As a result of the introduction of the Location Incentive I also want to acknowledge the contribution of Wayne in the 2018/19 Federal Budget, there has been a very Borg, who resigned from the Board in February to take welcome increase in physical production in Australia. up a position as President and General Manager of Worth $140 million over four years, the Incentive is studios at Fox in Los Angeles. Wayne served two terms designed to raise the effective rate of the Location Offset on the Board and was also Chair of the Finance, Audit up to 30%. Australia’s competitiveness in attracting an and Risk Committee which greatly assists the Board in increasing amount of footloose production has been its work. I also want to thank the other members of the enhanced as a result. Ausfilm greatly appreciates this Committee during the year – Tracey Vieira (now Chair), initiative by the Australian Government and will continue Simon Rosenthal, Elle Croxford, John Hughes and Libby to advocate for the increase to be made permanent. Villa. The Board met six times during the 2018/19 year. I want to thank the Board for their service and contribution Also, very welcome has been the decision that from 12 during the year. April 2019 television streaming services are eligible for the Location and PDV Offsets. Ausfilm obtained key Two Corporate Member Board positions become available. legal advice from senior counsel on the interpretation of Simon Rosenthal’s three-year term expires at the 2019 the tax law, which was instrumental in the Government AGM and he is eligible for re-election. There is also a making this announcement. Ausfilm members have seen vacancy created by the resignation of Wayne Borg. an immediate upswing in interest in Australia from clients following this announcement. I also want to thank Debra Richards and the dedicated staff at Ausfilm for their work during the year. Ausfilm continued its extensive number and range of marketing & promotion, research and advocacy activities during the year. Ausfilm continued its work to encourage Zareh Nalbandian international screen production and post-production to Deputy Chair Australia, including major missions in LA and in Beijing, business matching projects and showcasing Australia’s talent, services and facilities.

At the end of 2018, Bob McMullan concluded his term as Ausfilm’s first independent Chair. I want to thank him and acknowledge the leadership and frank advice that Bob MESSAGE FROM THE CHAIR provided to the Ausfilm Board during his tenure. We wish him well for the future. It is with great pleasure that I take up my role as Chair of the Ausfilm Board and I look forward to meeting Ausfilm The Ausfilm Board invited Samantha Mostyn to take up members during the coming year. I step into the role that the role of independent Chair and is very pleased that she was so ably filled by Bob McMullan knowing that both the has accepted this invitation. The Board looks forward to Board and the staff of Ausfilm have created an efficient and working with her over the coming years. effective organisation that delivers positive results for its membership and the Australian screen sector. Ausfilm owes a great debt of gratitude to CEO, Debra Richards, who over the last almost nine years has built Ausfilm into a successful and well-run organisation, which Samantha Mostyn is well respected internationally and in Australia. Certainly, Chair the work of the Board has been made easier by the talent, skill and wisdom Debra has brought to the position. Debra is leaving Ausfilm at the end of August for an exciting new role and Kate Marks will act as interim CEO.

8 AUSFILM | Annual Report 2018/19 MESSAGE FROM THE DEPUTY CHAIR & CHAIR

Ausfilm owes a great debt of gratitude to CEO, Debra Richards, who over the last almost nine years has built Ausfilm into a successful and well-run organisation, which is well respected internationally and in Australia.

Zareh Nalbandian, top, and Sam Mostyn.

AUSFILM | Annual Report 2018/19 9 MESSAGE FROM THE CEO

This past 2018/19 year has delivered continued Partnerships. Our strategic marketing has delivered strategic success for Ausfilm and its members with the increased content for our clients and members with the attraction of five international physical productions and continued development of the Ausfilm website; the sixth 39 international post, digital and visual effects projects; edition of our high-end print publication; new video the sixth edition of our annual publication, being The content marketing; targeted digital campaigns, publicity Partnerships Issue; the launch of B2B Connect into the Los and events; and enhanced digital media strategies. Angeles market, and the most welcome announcement of the eligibility of streaming television services for the In July 2018, Ausfilm launched its B2B Connect service for Location and PDV Offsets. Australian-based producers to connect and expand their screen business relationships into the Los Angeles market. The international physical productions attracted included This is a fee for service and responds to an increase Paramount Pictures’ Dora and the Lost City of Gold and in demand from Hollywood to work with Australian Monster Problems, Legendary’s Godzilla Vs Kong, The Walt producers, writers and directors. Disney Company’s television series Reef Break and AMC and Sony Pictures Television’s Preacher Season 4. Also the Our strategic partnerships with government and screen announcement of the next Marvel Cinematic Universe industry organisations such as our sponsorship of and film to shoot here and major studio backed productions partnership with, Australians in Film and G’Day USA in such as Warner Bros. Mortal Kombat and Baz Lurhmann’s Los Angeles has been instrumental in leveraging increased Elvis Presley project working title: Cat King. promotional opportunities through large scale events, media and publicity. Again thank you to Australia’s Consul During the year Ausfilm membership increased, General in Los Angeles, Chelsey Martin and her team welcoming Mill Film, Technicolor, Blackbird, Simpsons who continue to be generous in their support of Ausfilm Solicitors, Heliguy and Alt.VFX, while a number of member companies and hosting events for Ausfilm. Not to corporate members moved into the enhanced Platinum mention the support of the Australian Embassy in Beijing membership level. for our annual Australia China Film Industry Exchange in partnership with Screen Australia. Add to this the increased engagement with international clients, ongoing support of the Australian government and Of course, our key invaluable and continuing government our invaluable strategic partnerships with government and relationship is with the Minister of Communications industry. and the Arts and his department, in particular the arts and screen team headed by Stephen Arnott and The support of the Australian federal, state and local Caroline Fulton. Ausfilm thanks the former Minister governments with a range of incentives to attract such for Communications and the Arts, Senator the Hon. production and post-production has continued to show the Mitch Fifield and welcomes the new Minister for vital importance of direct foreign investment, employment Communications, Cyber Safety and the Arts, the Hon. and use of our production services and businesses to the Paul Fletcher. local economy. I want to thank the Board and acknowledge the leadership Ausfilm continues its promotion of Australia and guidance provided by the Hon. Bob McMullan, internationally as the preferred destination for production during his term as Ausfilm’s first independent Chair. I and post-production, showcasing our members as “the would also like to welcome Samantha Mostyn who has best of the best” through our international missions; agreed to take up the appointment as Ausfilm’s new our presence in Los Angeles headed up by our EVP of independent Chair. Sam brings a wealth of experience in International Production, Kate Marks; and through corporate governance and strategy across business, arts, Ausfilm’s marketing campaigns under the leadership of sports, sustainability, climate change and public policy. Rachelle Gibson, our Director of Marketing and Industry

10 AUSFILM | Annual Report 2018/19

AUSFILM HIGHLIGHTS 2018/19

As always, I wish to acknowledge the excellent work of the Commencement of the Location Incentive resulting in Ausfilm team, Kate Marks, Michelle Sandoval and Vivien five US productions secured and shot since July 2019. Flitton in the Ausfilm USA office and Annie Lucas, Nick Herd, Rachelle Gibson and Vanessa Klingler in the Sydney office. Announcement in April by the Australian Government that SVOD television services are eligible for the Location This will be my last annual report message as your CEO. and PDV Offsets from 12 April 2019. It has been a true privilege representing Ausfilm and its members and I leave with a genuine mix of sadness and excitement knowing Ausfilm is in a great place; with a Continued to advocate for an increase in the Location strong, passionate and highly skilled team; a supportive and Offset to 30% through meetings with Government collaborative Board and extremely talented and engaged Ministers, advisers and department representatives. members. An organisation well respected by government, clients and stakeholders alike and as such an organisation which will continue to be the essential gateway to all that Hosted two major business development missions in Australia has to offer - continuing to work for you, our Los Angeles, and one in Beijing focusing on business members, advocating for your businesses and connecting matching, generating project leads and showcasing filmmakers worldwide to Australia. Australia’s talent, services and facilities.

Debra Richards Delivered four inbound location scouts, six Ausfilm CEO assited scouts and introduced prospective international clients to members: Australian studios, facilities, services and key crew that can assist in bringing productions to Australia. Thanks to the state screen agencies who also provide financial and on the ground support.

Launched Ausfilm B2B Connect program for Australian producers seeking tailored meeting schedules in Los Angeles. Five Australian companies have participated.

Strategic partnerships with the Department of Communications and the Arts, G’Day USA through the Department of Foreign Affairs and Trade; the Australian Embassy in Beijing; Australians in Film; Australian International Screen Forum New York.

Samantha Mostyn appointed by the Ausfilm Board as the new independent Chair.

AUSFILM | Annual Report 2018/19 11 CONNECTING WITH CLIENTS AUSFILM STRATEGIC DIRECTION 1: SECURE OPPORTUNITIES AND ENABLE GROWTH OF THE AUSTRALIAN SCREEN INDUSTRY

GLOBAL EVENTS & MARKETS AUSFILM WEEK, LOS ANGELES TORONTO INTERNATIONAL FILM FESTIVAL, CANADA 21 – 26 OCTOBER 2018 6 – 16 SEPTEMBER 2018

The purpose of Ausfilm Week 2018 was to create, build Ausfilm USA attended the 43rd Toronto International upon and develop relationships between Ausfilm members Film Festival (TIFF). TIFF continues to be one of the year’s and key clients in LA. This was done through targeted biggest public film festivals with a significant global industry business networking events to encourage international presence. productions to Australia and work opportunities for our member businesses. Ausfilm continued its partnership with Screen Australia, co- hosting a stand and marketing materials offering a central This year’s mission celebrated Ausfilm’s 20th Anniversary, destination at the Festival Industry Centre to promote the the 10th annual Ausfilm Week and the latest edition of the Australian films in the festival and the broader industry’s Ausfilm Publication – The Partnerships Issue was launched capabilities. during the week. Other events included a new Ausfilm Freshman Orientation session for new member companies; the annual VFX networking event and a session on Australia’s screen production incentives featuring federal and state government representatives.

The Australians in Film Awards Gala was held during the week and Ausfilm presented the Ausfilm International Award to producer Mark Johnson (Breath, Don’t be Afraid of the Dark, Chronicles of Narnia: Voyage of the Dawn Treader).

AUSTRALIAN SCREEN PRODUCTION INCENTIVES

TUESDAY, OCTOBER 23, 2018 8:30AM – 11:30AM 8:30AM REGISTRATION AND BUFFET BREAKFAST

MR. C BEVERLY HILLS 9:00AM STARLIGHT BALLROOM FEDERAL GOVERNMENT SCREEN INCENTIVES 1224 BEVERWIL DRIVE 10:00AM LOS ANGELES, CA 90035 AUSTRALIAN STATE GOVERNMENT SCREEN VALET PARKING (NON-HOSTED) & STREET PARKING AVAILABLE INCENTIVES 10:45AM In May, the Australian Government introduced a new Location Q&A, NETWORKING AND MEET THE EXPERTS Incentive of AUD$140 million available over four years to eligible big-budget productions that can be combined with the existing 16.5% Location Offset. SESSION SPEAKERS Join us for breakfast and hear from a panel of experts about this CAROLINE FULTON new Location Incentive and changes to some of Australia’s state AUSTRALIAN COMMONWEALTH GOVERNMENT government screen incentives and how you can maximize these Assistant Secretary - Creative Industries Branch, AUSFILM incentives for your production slate. Department of Communications and the Arts 2OTH ANNIVERSARY CELEBRATION MICHELE MCDONALD 16.5% LOCATION OFFSET (UNCAPPED) SCREEN AUSTRALIA Senior Manager Producer Offset & Co-Production THURSDAY, OCTOBER 25, 2018 THE HOUSE ON SUNSET Up to 13.5% LOCATION INCENTIVE (CAPPED AUD$140 MILLION OVER 4 YEARS) 7:00PM – 9:00PM 9169 SUNSET BLVD. 30% PDV OFFSET (UNCAPPED) ELIZABETH W. SCOTT CREATE NSW WEST HOLLYWOOD, CA 90069 Executive Director 40% PRODUCER OFFSET – 40% FILM / 20% TV (UNCAPPED) Investment & Engagement

THIS YEAR MARKS AUSFILM’S 20TH YEAR IN CONNECTING INTERNATIONAL FILMMAKERS TO KIRSTEN BADCOCK AUSTRALIA AND ENCOURAGING PARTNERSHIPS BETWEEN AUSTRALIA’S SCREEN INDUSTRY AND FILM VICTORIA Head of Marketing & Screen Production Attraction OUR FILMMAKING FRIENDS IN THE USA. COMBINE WITH DISCRETIONARY FUNDING FROM AUSTRALIAN STATE GOVERNMENT SCREEN AGENCIES. YOU AND A GUEST ARE INVITED FOR COCKTAILS AND HORS D’OEUVRES TO CELEBRATE TRACEY VIEIRA SCREEN QUEENSLAND AND THANK YOU FOR BEING PART OF AUSFILM’S 20 YEAR JOURNEY. REGISTER HERE TO SECURE YOUR SEAT CEO

COURTNEY GIBSON SOUTH AUSTRALIAN FILM CORPORATION RSVP ESSENTIAL: [email protected] BY OCTOBER 23 Chief Executive THIS INVITATION IS NON-TRANSFERABLE DEBRA RICHARDS AUSFILM LUCKY DOOR PRIZE AUSFILM.COM CEO COME ALONG FOR YOUR CHANCE TO WIN FLIGHTS TO AUSTRALIA THANKS TO OUR PLATINUM MEMBERS SHOWFILM TRAVEL SERVICES AND STAGE & SCREEN TRAVEL SERVICES

12 AUSFILM | Annual Report 2018/19 AUSFILM BUSINESS DEVELOPMENT MEETINGS, LONDON PARTNER WITH AUSTRALIA, LOS ANGELES 4 – 8 NOVEMBER 2018 14 – 17 APRIL 2019

The Executive Vice President (EVP) and Director of The objective of the program was to provide opportunities Marketing & Industry Partnerships undertook a series for Australian producers to progress the development of meetings in London in the first week of November to of their slate of television series and feature films. The continue expanding Ausfilm’s global networks and enhanced program provided producers and the state screen sourcing production leads for Ausfilm member businesses. agencies unprecedented access to over 30 high-level US executives over the course of the three days. This year Ausfilm introduced a fee of AU$800 for the Australian producers to participate, providing an additional revenue AUSTRALIAN INTERNATIONAL SCREEN FORUM stream to the organisation. NEW YORK 19 – 22 MARCH 2019 Additional networking events for Ausfilm members were TORONTO INTERNATIONAL FILM FESTIVAL, CANADA held throughout the four days. 6 – 16 SEPTEMBER 2018 This was the second year of the forum and the goal of the forum was to showcase excellence in Australian film, television and digital content and promote industry and creative collaboration between Australia and the New York- based screen industry.

Ausfilm supported the forum and Ausfilm’s EVP International Production and Director of US Production attended. Ausfilm’s EVP International Production continued on the Advisory Board and moderated a discussion on the feature film Hotel Mumbai with producer Mike Gabrawy from Arclight.

The four-day forum had back-to-back masterclasses, in conversation with panels and screenings. The forum also provided Ausfilm with an opportunity to meet with New York-based clients. Screen Australia invited 13 Australian filmmakers under their Talent USA program, where they participated in networking and professional opportunities.

Ausfilm and Screen Australia co-hosted an industry networking reception as part of the forum following the Hotel Mumbai case study.

AFCI WEEK, LOS ANGELES 2 – 5 APRIL 2019 Ausfilm participated in the annual Association of Film Commissioners International conference, AFCI Week which took place in Los Angeles and included the following events: • Industry Networking Reception • Business-to-Business Industry Day • Second Annual Physical Production Power Brunch • AFCI’s Taste of the World Locations Expo • Industry Education Day.

AUSFILM | Annual Report 2018/19 13 NEW AUSFILM SERVICE AUSFILM B2B CONNECT

Reacting to an increasing number of requests from BUSINESS OBJECTIVES Australian producers for assistance in the Los Angeles • Following increased market demand, deliver an market and a need from US clients to widen their affordable and tailored meeting service for Australian Australian networks, the B2B Connect program was producers/production companies looking to expand established to provide a fee for service solution to their US business connection outreach. Australian producers and production companies to • Raise awareness of Ausfilm B2B Connect with address Ausfilm providing non-members with business experienced and eligible Australian companies. connection services. • To cover the costs of Ausfilm’s time and IP, raise B2B Connect offers Australian production companies, revenue for the organisation outside its federal who have appropriate experience and track record, a government grant through this program. tailored business matching program in the Los Angeles market with studio and production company creative executives. Marketing Mix • Website promotional page on Ausfilm.com B2B Connect had a soft launch in July 2018 and received • Online application and vetting process a positive response from the market demonstrated by the number of enquiries from Australian production • Print Sales Brochure companies. There has also been positive feedback and • Sales meetings with eligible Australian production support from the state screen agencies. The program will companies. be promoted with a stronger launch from July 2019.

14 AUSFILM | Annual Report 2018/19 V AUSFILM B2B CONNECT

EXPANDING YOUR SCREEN BUSINESS RELATIONSHIPS INTO THE LOS ANGELES MARKET

ELIGIBILITY & APPLICATION GUIDELINES WHO IS ELIGIBLE? •QUALIFICATIONS FOR ELIGIBILITY: APPLICATION PROCESS: ONCE APPLICATION IS APPROVED:

• Australian-based producers • Australian producer means • Applicant can schedule a • Full payment for the Applicant’s • Australian-based production Australian born or of Australian meeting or phone call with chosen number of meetings companies residency able to work in the Ausfilm USA office for initial must be paid prior to the Australia. consultation on the B2B Connect Applicant receiving the schedule • B2B Connect is for experienced program prior to submitting and arriving in Los Angeles. Australian producers. It is not • Australian producer must be their online application. There • Approved applicant to speak a program for emerging talent or based in Australia. is no cost for the consultation. career development with Ausfilm to discuss meeting/ • The track record of the producer • Application must be in English. introductions strategy. is of highest consideration during • Based on the menu of Fees and the application process. • If planning on visiting Los WHO IS NOT ELIGIBLE? Angeles, applicant must submit Services selected by the • The producer must be within their application at least one (1) successful applicant, Ausfilm will • Australian producers based the field of their expertise (e.g. month prior to their visit to set meetings/introductions in Los outside of Australia Longform, not light entertainment Los Angeles, including intended Angeles within a minimum of two • Australian digital webisode or reality) and must have at least travel dates. (2) weeks prior to the applicant producers two (2) previous feature films and/ arriving in Los Angeles. or television credits with notable • Application must be completed • Australian writers in its entirety. Incomplete • If visiting Los Angeles, approved international exposure. At applicants will need to cover • Australian directors Ausfilm’s discretion, a producer applications will not be considered. costs and arrange their own travel with limited credits could be to Los Angeles and cover their considered for the program. • The online application must own costs for accommodation • Producer must have experience be completed in one sitting. and incidentals. There is no option to revise or accessing Screen Australia’s • Applicant must apply for their change your application once Producer Offset. ESTA Visa to the USA themselves. completed online. Select Business trip. • If discussing specific projects during meetings, the producer • Applications are evaluated by • Ausfilm can highly recommend is to provide loglines and budgets Ausfilm. its travel partners for competitive for projects as indicated in the • Applications are not made flights and accommodation: application. available for review to anyone outside of Ausfilm. • Project budgets must be of – Showfilm a level that benefits Ausfilm • Applications not accepted will be Nick Smith, Head of Showfilm member service companies destroyed. [email protected] http://www.ausfilm.com.au/ 0 417 800 269 membership/ausfilm-members/ • Applicant to sign non-disclosure agreement. Producers’ production budgets – Stage & Screen Travel Services must be a minimum of AU$5 million. • Applicant to pay application fee. Jacqui Walter • Producer to provide details on • Applicant will be notified within Senior Business how their projects will benefit two weeks after their application Development Manager Ausfilm’s membership base is received if their application is [email protected] and the Australian film industry approved. 0 411 955 688 as a whole as indicated in the application.

AUSFILM’S PARTNER WITH AUSTRALIA SEMINAR, JUNE 2017. FRONT ROW: BRUNA PAPANDREA, STUART BEATTIE, SHAUN GRANT, MICHAEL IDATO, TOM WILLIAMS, JAMIE HILTON.

AUSFILM B2B CONNECT SERVICES FEES FAQ’s WHAT IS THE SERVICE? B2B CONNECT MEETING CAP APPLICATION FEE FOR PREVIOUSLY APPROVED APPLICANTS FEES & SERVICES • Ausfilm can identify suitable There is a cap of 30 meetings per WHICH TERRITORIES DOES THIS PROGRAM Ausfilm will refund the applicant CAN AUSFILM HELP SET UP SCREENINGS? viability in the Los Angeles market, WHAT IF THE APPLICANT CANCELS THEIR WHAT IF A PRODUCER IS IN LOS ANGELES BUT production companies and year for each Applicant. However if A producer does not need to pay an COVER? for the percentage of meetings not project information provided (if TRIP TO LOS ANGELES AFTER THE MEETING NOT PAID FOR B2B CONNECT? studios in both features the Applicant is unable to complete additional application fee beyond set, via EFT within seven days. No. Ausfilm does not arrange any), and benefits to Ausfilm’s SCHEDULE HAS BEEN BOOKED AND SENT, DOES CAN THEY STILL MEET WITH AUSFILM WHILE IN and/or television in Los Angeles meetings within the 12 month the first application fee as their Los Angeles. screenings. membership base. THE APPLICANT HAVE TO PAY? LOS ANGELES FOR A GENERAL MEETING? for Australian-based producers to period, please contact Ausfilm as credentials have been assessed and CAN THE APPLICANT HAVE AN ADDITIONAL meet. there may be some flexibility to this approved. Yes. If all introductions have been Yes. Ausfilm executives in Los CAN AUSFILM HELP TO ARRANGE CREATIVE JOIN THE B2B CONNECT MEETINGS? CAN AUSFILM’S SOCIAL MEDIA WHAT IF AUSFILM CAN’T SET ALL THE • Ausfilm can create and manage time limit subject to Ausfilm’s Black MEETINGS IN CANADA AND NEW YORK? PROMOTE MY MOVIE? made based on the selection from Angeles and Sydney will continue MEETINGS AS INDICATED IN THE PACKAGE a program of meetings for Out Dates. ADDITIONAL MEETINGS The Applicant can invite an the menu of Fees and Services the to meet with Australian-based SELECTED? Australian-based producers in Although Ausfilm is an additional creative to join the No. Ausfilm does not market successful applicant will still have to producers in either Los Angeles or The cost for any additional Los Angeles. • CONNECT (5 meetings): international organisation, the B2B Connect meetings at no projects. Speak to Screen Australia Ausfilm will do everything it can pay the full amount. Ausfilm’s “IP” is Australia, at no cost. MARKET: A producer can sign up for five meetings for Connect (5 meetings) program currently only covers additional cost however, all or your State Screen Agency. to arrange your meetings but the production company or studio • Based on the menu of Fees and meetings six times per year. and Connect Plus (10 meetings) Los Angeles. correspondence with Ausfilm is because of the nature of the market contact information provided. The WILL THE APPLICANT’S PRODUCTION LOS ANGELES Services, the applicant can is A U $15 0 per meeting capped at with the participating producer ARE THERE BLACKOUT DATES? place in Los Angeles, Ausfilm successful applicant is paying for COMPANY BE MARKETED GLOBALLY LIKE select a package that fits within • CONNECT PLUS (10 meetings): three (3) additional meetings, per CAN AN AUSTRALIAN PRODUCER BASED IN (the Applicant) only. Ausfilm will cannot guarantee all meetings or that contact information. AUSFILM MEMBERS? their budget and goals for their A producer can sign up for 10 fee package. LOS ANGELES STILL APPLY? only correspond with the Applicant Yes. Ausfilm will not set meetings introductions to be set. A refund visit to Los Angeles. meetings three times per year. regarding the meeting program and in the lead up to, or during its will be provided to the applicant for WHEN IS THE FINAL MEETING SCHEDULE No. Ausfilm only markets Ausfilm Connect Annual and Connect No. Only applications received client targets. membership missions to Los meetings not set. SENT? member companies to the global • Ausfilm will provide contact information for all meetings set. • CONNECT ANNUAL (20 meetings), Annual Plus do not have additional from Australian producers based in Angeles. Blackout dates to be screen markets. However, Screen 1-2 meeting fees. If the Applicant has Australia will be accepted. Ausfilm discussed between the applicant Ausfilm will continually provide Australia and the State Screen Connect Plus, Connect: CAN AUSFILM SEND CONTACT INFORMATION DOES THE APPLICANT NEED TO DEBRIEF ANNUAL • Market insight briefing by paid for a Connect Annual package encourages Australian producers and Ausfilm but could include the successful applicant with Agencies (who are Ausfilm WEEKS A producer can sign up for a OF EXECUTIVES OF THE APPLICANT’S CHOICE AUSFILM POST THE MEETING SCHEDULE? Ausfilm USA office. (20 meetings), they can sign up living outside of Australia to contact portions from the months of updates on meetings as well as the members) may supply Ausfilm combination of services until WITHOUT THE EXECUTIVE’S APPROVAL? for additional meeting packages Ausfilm’s Los Angeles office to February, March, September and Yes. Ausfilm would appreciate if confirmed meeting schedule as with press releases, interviews or • Access to Ausfilm industry events the producer reaches 30 meetings discuss what services are available No. Ausfilm will only send contact October. the applicant would complete a meetings are confirmed leading content about Australian production in Australia. within a twelve month period. (Connect or Connect Plus) until to them. details of a US executive once a US B2B Connect post-meeting survey. up to the applicant’s visit to Los companies and productions filming they reach the cap of 30 meetings executive gives permission to do so. HOW MUCH DOES IT COST TO PARTICIPATE? This helps Ausfilm to improve its Angeles. in their state. This information raises • CONNECT ANNUAL PLUS (30 per annum within a twelve month ONCE SELECTED, WHAT IS REQUIRED OF service and provide market insights awareness of Australian talent and WHO WILL I BE MEETING WITH? meetings): Once per year. period. THE APPLICANT? CAN AUSFILM HELP FINANCE PROJECTS See the detailed menu of Fees and if required. CAN OTHER MEETINGS BE BOOKED OUTSIDE OF creatives globally. OR SET MEETINGS WITH FINANCIERS? Services. AUSFILM’S SCHEDULE IN LOS ANGELES? • Los Angeles-based executives at Ausfilm will contact the approved WHAT IF AUSFILM SETS ALL MEETINGS production companies and applicant to discuss the strategy No. Ausfilm does not help WHAT CURRENCY IS PAYMENT ACCEPTED IN? AND CLOSER TO ARRIVAL IN LOS ANGELES, Yes. Ausfilm asks for date and studios. for meetings. If travelling to Los producers finance their project. SOME MEETINGS ARE CANCELLED? times to block off on the successful Angeles, the applicant will advise Australian dollars. applicant’s schedule so we do not CONNECT CONNECT WHO WON’T I BE MEETING WITH? Ausfilm of travel dates. Travel dates WILL AUSFILM SET MEETINGS WITH Ausfilm has no control over double-book times. CONNECT CONNECT ANNUAL to Los Angeles must be provided at DISTRIBUTORS? CAN YOU APPLY WITHOUT PROJECTS? the availability of the executive PLUS ANNUAL • Agents or managers for the sole least one (1) month prior from the meeting we have scheduled for WHAT IF THE APPLICANT CAN’T FLY TO PLUS purpose of finding representation date the application is received. No. Ausfilm will not set meetings Yes. Producers can submit the applicant. Their schedules LOS ANGELES. CAN AUSFILM STILL SET • Distributors Payment for the meeting program with distributors. applications without project are subject to availability and CONFERENCE CALLS AND WILL THE COSTS must be received before Ausfilm information. However, meetings can change at any moment. BE THE SAME? • Sales agents books meetings with clients. CAN MEETINGS BE WITH AGENTS AND are better tailored to those Cancelled meetings still count • Financiers MANAGERS SO THE APPLICANT CAN GET with project information. If the towards Ausfilm’s menu of Fees Yes. Ausfilm can set conference HOW DOES PAYMENT WORK? REPRESENTATION? applicant intends to apply without and Services as Ausfilm provides calls for the successful applicant. a project, the applicant will still the contact information of each Yes. The costs will still be the $1,200 $2,000 $4,500 $5,500 Applicant to pay the application No. Ausfilm will not set meetings need to provide details on what meeting or introduction prior to the same. The applicant is paying processing fee of $80. This is with agents and managers in their objectives are for visiting Los applicant’s arrival in Los Angeles. for Ausfilm’s “IP” and the value of non-refundable. order for the applicant to get Angeles. Ausfilm’s intellectual property the introductions the successful CALL AUSFILM TO SET UP A CONSULTATION MEETING representation. (“IP”) is the production company applicant receives, whether in The applicant will receive Ausfilm’s HOW ARE PRODUCERS SELECTED? or studio contact information person or in a conference call, is 5 x meetings 10 x meetings 20 x meetings 30 x meetings MICHELLE SANDOVAL invoice via email following DOES THE APPLICANT HAVE TO SUBMIT provided. The successful the same. scheduled by Ausfilm scheduled by Ausfilm scheduled by Ausfilm scheduled by Ausfilm Director of U.S. Production confirmation of acceptance into the SCRIPTS? Ausfilm, and Ausfilm only, reviews applicant is paying for that contact program. The invoice must be paid applications and selects the information. prior to Ausfilm booking meetings. No. Ausfilm does not require producers. Producers are selected AUSFILM USA Los Angeles If Ausfilm does not provide the scripts. As indicated in the based on Ausfilm’s assessment full number of meetings as per the application, Ausfilm only requires of a variety of factors including, T +1 ( 310 ) 229 2362 applicant’s selected program option loglines and budget information. but not limited to: experience, • MARKET INSIGHT BRIEFING BY AUSFILM USA OFFICE [email protected] in the menu of Fees and Services, • INTRODUCTION TO AUSFILM MEMBERS RACHELLE GIBSON • ACCESS TO AUSFILM’S INDUSTRY EVENTS IN AUSTRALIA Director of Marketing and Industry Partnerships AUSFILM AUSTRALIA Sydney T + 61 2 9383 4192 NOTE: COSTS ABOVE WILL INCUR GST WHEN INVOICED AND ARE IN AUSTRALIAN DOLLARS [email protected]

AUSFILM | Annual Report 2018/19 15 AUSTRALIAN FAMILIARISATION AUSFILM’S PROGRAM AUSTRALIAN The Australian Familiarisation Program is a means by which Ausfilm can promote Australian capacity and FAMILIARISATION capability by inviting producers and executives to Australia to meet with members and scout locations. Ausfilm funds PROGRAM the international and domestic travel costs and on the ground costs are funded by state screen agency members. Most often these visits are associated with a project that 2013 – 2019 OUTCOMES is making a serious consideration of filming or post- producing in Australia. The breakout box lists those projects that have come to Australia as a result of this Since 2013 – the following program since 2013. productions have happened in Australia as a result of Ausfilm’s SONY PICTURES TELEVISION/AMC funded familiarisation tours: 23 JULY – 4 AUGUST 2018 Filmmakers and executives for the television series Preacher 2013 season 4, travelled to New South Wales, Queensland and Unbroken Victoria. The Preacher producers subsequently decided to The King’s Daughter shoot in Melbourne in 2019. 2014 UNIVERSAL PICTURES The Light Between Oceans 29 MARCH – 12 APRIL 2019 Alien: Covenant Universal Pictures scouted South Australia, New South Wales, Queensland and Victoria for a big budget feature 2015 film production. Hacksaw Ridge BLISS MEDIA, CHINA 2016 6 – 30 MAY 2019 The Leftovers Bliss Media travelled to New South Wales, Victoria, South Tomb Raider Australia, Western Australia, the Northern Territory, and Substantial VFX Queensland and met with Ausfilm members, producers, HODs and scouted locations to better familiarise 2017 themselves with Australian locations and infrastructure. Legend of Sun and Moon EXTRAORDINARY ENTERTAINMENT Film not released. 6 – 16 JUNE 2019 Bleeding Steel Extraordinary Entertainment scouted South Australia, Not an official scout however Ausfilm Queensland, Victoria, and New South Wales for a big provided introduction assistance to budget sci-fi feature film. state agencies and key crew 2019 Preacher Season 4 Buckley’s Chance Not an official scout however Ausfilm provided financial assistance to visit Australian states The Whistleblower

16 AUSFILM | Annual Report 2018/19 AUSFILM’S AUSTRALIAN FAMILIARISATION PROGRAM

2013 – 2019 OUTCOMES

Top: US clients surveying a vista Above left: Universal and Film Victoria Above middle: Bliss Media and Big Bang Sound Above right: Animal Logic, Bliss Media, Stage and Screen; Fox Studios and Fox Production Services Right: Ausfilm and Extraordinary Entertainment,

AUSFILM | Annual Report 2018/19 17 AUSFILM PARTNERS AUSFILM STRATEGIC DIRECTION 1: SECURE OPPORTUNITIES AND ENABLE GROWTH OF THE AUSTRALIAN SCREEN INDUSTRY

G‘Day USA AUSTRALIA CHINA FILM 25 – 27 JANUARY 2019 INDUSTRY EXCHANGE Ausfilm re-signed its sponsorship agreement with 3 – 6 JUNE 2019 G’ Day USA and 2019 is the first year of a three-year agreement. The package includes participation in the Now in its 9th year, Ausfilm and Screen Australia G’Day USA Gala and the Australian Film Industry partnered once again for its annual China business Showcase. development program Australia China Film Industry Exchange (ACFIE). This program successfully connects As a supporting sponsor of the G’Day USA 16th Gala, Australian screen businesses (Ausfilm members) and attended by over 700 people, Ausfilm hosted two VIP Australian producers to Chinese screen executives and tables of key US screen industry contacts co-located entertainment and media companies in China. with key government and screen industry decision- makers. This year’s program consisted of 15 targeted meetings with Chinese companies in Beijing over four days. The A special advance screening direct from the Sundance Australian Embassy, Ambassador Jan Adams, Deputy Festival of I am Mother was held on Sunday, 27 January Ambassador Gerald Thomson and the public and cultural to showcase Australian talent and innovation in the affairs team were invaluable once again with their support screen sector and included a Q&A with the filmmakers of the ACFIE Networking event. The networking event attended by over 200 guests. was held at the Australian Embassy and attracted senior executives from a range of production companies. The Hon. Simon Birmingham, Australian Minister for Trade, Investment and Tourism travelled to the USA at the same time. As did Steven Marshall, Premier of South Australia and SA’s Industry and Skills Minister, David Pisoni, for whom Ausfilm organised meetings.

Left: G’DAY USA 16th Gala Above: ACFIE Debra Richards, Beijing China.

18 AUSFILM | Annual Report 2018/19 AUSTRALIANS IN FILM AWARDS 24 OCTOBER 2018

Australians in Film (AiF) is a Los Angeles based non-profit film, television and digital content foundation that supports and promotes Australian screen talent and culture in the United States. Ausfilm has been an industry partner for many years. Our sponsorship provides opportunities to showcase Australian talent (both in-front and behind the camera) to US clients; and keeps Ausfilm connected with emerging and established Australian filmmakers in Los Angeles, enabling us to ensure they remain aware of the Above: Craig Rowsell, opportunities for them to create content back in Australia. Lynne Benzie and Nick Smith Ausfilm is also an industry partner and major sponsor of Right: Mark Johnson the AiF Awards and Benefit Gala held during Ausfilm and Debra Richards. Week, where the Ausfilm International Award was Below: Courtney Gibson, presented to producer Mark Johnson. Ausfilm was also Simonne Overend, Emma a presenting sponsor of the Heath Ledger Scholarship Cooper; Kate Marks and held on 20 September 2018 celebrating ten years of the Bruna Papandnea scholarship.

AUSFILM | Annual Report 2018/19 19 MARKETING & COMMUNICATIONS AUSFILM STRATEGIC DIRECTION 1: SECURE OPPORTUNITIES AND ENABLE GROWTH OF THE AUSTRALIAN SCREEN INDUSTRY

AUSFILM WEBSITE AQUAMAN CAMPAIGN Ausfilm continues to provide a broad range of content Ausfilm launched a digital campaign celebrating Warner about Australia’s film and television industry such as blog Bros. and the Ausfilm members who worked on Aquaman. posts, press releases and video content to promote the work This coincided with Ausfilm and the Department of of Ausfilm members in production and post and visual Communications and the Arts Parliament House screening effects and provide a portal for international filmmakers of the film on 4 December, 2018 in Canberra, hosted by to find information about Australia’s screen incentives and the Minister, and the launch of the film globally later easily accessible information about Australia’s production in the month. industry (key crew, talent, studios, locations). Sales & Marketing Proposition Over the financial year the Ausfilm website had a total of HOLD YOUR BREATH – Aquaman Made in Australia 263,975 pageviews and 114,999 unique pageviews. Both pageviews and unique pageviews are up 10% compared Campaign objectives to 2017/18. Website analytics show an 89.7% increase • Raise awareness of the success of the film globally (over in new users to the site with 41% of these language $1billion at the box office) and that it was made in demographics deriving from the USA, 32% from Australia Australia with a majority of Australian talent, facilities and 17% from the UK. The average time users spend and crew on the Ausfilm website increased by 93% and pageviews • Promote Screen Queensland, Village Roadshow Studios increased 90% over the year compared to 17/18, and other Ausfilm members who delivered services to demonstrating longer duration and more engagement this production with Ausfilm’s content. Ausfilm’s bounce rate continues to average around 7% meaning the percentage of visitors • Promote the support of the Australian Government and who navigate away from the site after viewing only one state screen agencies who supported the film page is extremely low and are moving through the website • Showcase the visual effects completed by Method to find more content. This is a direct result of Ausfilm Studios and Luma on this film. encouraging its members to supply new and engaging content relevant to Ausfilm’s target audience, helping us to keep users on the site for longer.

There was a significant spike in users to the site during the month of July 2018 of 16,400 unique users compared to 5,800 unique users in the month of July 2017. This was a result of users seeking the guidelines and criteria for the Australian Government’s newly announced Location Incentive. Ausfilm’s Incentives page had a 79% increase in unique users in this financial year. A direct result of the Australian Government’s work in evolving and improving Australia’s federal screen incentives.

20 AUSFILM | Annual Report 2018/19 Marketing Mix Print • Ausfilm Factsheet showcasing the Ausfilm members who provided incentives and services on this production. A digital version is also available on the Ausfilm website. Digital • EDM raising awareness in the international entertainment market of the locations, facilities and services provided by Australia. • Screening of the film at Parliament House in Canberra for Parliamentarians and staff. Metrics Email Opens: 38.64% CTR: 4.65% Top Country Opens: USA, Australia, UK, France.

AUSFILM | Annual Report 2018/19 21 AUSFILM PUBLICATION 2019 THE PARTNERSHIPS ISSUE NO 6.

This year Ausfilm’s annual keystone marketing campaign During Ausfilm Week 2018, Ausfilm launched the 6th to promote Australia and its incentives focused on the edition of its annual Publication. successful working relationships between members of the Australian screen industry and international studio Sales & Marketing Proposition executives and producers. Partner up with Australia: Trust, Honesty & Respect

The annual Ausfilm Publication this year entitled The Campaign Objectives Partnerships Issue, featured seven editorial articles on the • Raise awareness of Australia’s federal screen production successful and innovative film and TV partnerships with offsets and state government incentives an emphasis on the partnerships developed by Australia’s • Motivate clients to work with Australia’s experienced state government screen agencies and international clients. screen industry and Ausfilm members. Distribution USA, Canada, UK, Australia

22 AUSFILM | Annual Report 2018/19 Marketing mix Print • 1000 x 72 page high-end magazine • 8 x Banners – Make it in Australia featuring international films and television made in Australia over the last 20 years.

Digital Website campaign page on Ausfilm.com consisting of: • 500-word feature article • 5 x testimonials from clients at Warner Bros.; Paramount; Edko Films, Village Roadshow Entertainment Asia and Perfect Village Pictures • Promotion of campaign to global database via EDMs.

Metrics Email Opens: 33.67% CTR: 10% Top Country Opens: USA, Australia, UK, Canada.

ustralia’s Animal Logic is recognised as one of the world’s leading independent creative digital studios having produced award-winning design, VFX and animation for more than 25 years. For A20 of those they’ve worked with Warners Bros. Pictures ® to create incredible stories, compelling characters, “BATMAN DOESN’T DO SHIPS,” SAYS LEGO ground-breaking technology and breathtaking visuals. BATMAN, BUT LUCKILY FOR AUDIENCES The Australian studio’s first collaboration with the Hollywood heavyweight was on the Academy Award® AROUND THE GLOBE, WARNER BROS. AND winning film,The Matrix, brought Down Under by ANIMAL LOGIC ARE PROUD TO BE CELEBRATING Warner Bros.’ veteran Steve Papazian. The Animal Logic team was an integral partner in creating the A CREATIVE PARTNERSHIP SPANNING 20 YEARS. unique look of the film, including the iconic green STORY BY TESSA CROZIER. matrix code. The two studios next partnered on the first digitally- animated feature film ever produced in Australia. When George Miller’s Happy Feet was just a script, Animal Logic had a challenging creative problem to solve: how can you teach penguins to dance? With the support of Warner Bros., Animal Logic developed incredibly complex CGI technology and a pipeline to capture the motion of great choreography and dancers that ‘taught’ the digital penguins to dance. Their innovative ideas paid off and the film went on to win the Academy Award® for Best Animated Feature. Warner Bros. and Animal Logic’s creative partnership is built on a shared vision to push the boundaries of visual storytelling. From bringing to life the thriving energy of 1920s New York City in The Great Gatsby to designing the stylised look of Zack Snyder’s remake of the graphic novel 300, the two studios have never wavered from their continued determination to create ground-breaking storytelling. When working on 300, Animal Logic’s creative team wanted to use VFX techniques to make the film look not only realistic, but aesthetically unique. It was this out-of-the-box approach and experimentation that Warner Bros. admired and continues to support. Once again, Warner Bros. and Animal Logic pushed the envelope of innovation with The LEGO® Movie. In collaboration with Lin Pictures and directors Phil Lord and Chris Miller, The LEGO® Movie rewrote the animation rulebook by convincing audiences that plastic minifigs were real, breathing, emotive characters. The success of The LEGO® Movie led to two more LEGO® worlds being created, The LEGO® Batman Movie and The LEGO® Ninjago Movie. With each film, Animal Logic developed new and exciting environments, from the crime-ridden streets of Gotham City to naturalistic elements in a realistic jungle. LEGO® mania eventually gave rise to a second Animal Logic animation studio in Vancouver, Canada, which is currently in production on The LEGO® Movie 2: The Second Part. So, what’s next for the two studios? So much more! Animal Logic Entertainment and Warner Bros. recently announced a new partnership with Imagine Entertainment. This collaborative powerhouse will co- develop, co-produce and co-finance a slate of animated Clockwise from main: Happy and hybrid family films, bringing fun, emotional and Feet, 300 and The LEGO® Movie. inventive animated and hybrid movies to audiences in Courtesy of Warner Bros. Australia and across the globe.

28 AUSFILM | The Partnerships Issue AUSFILM | The Partnerships Issue 29

AUSFILM | Annual Report 2018/19 23 VFX IT IN AUSTRALIA CAMPAIGN A digital and print advertising campaign was launched Content in October 2018, first appearing in the Visual Effects A branded campaign page on the Ausfilm website to direct Society’s print magazine and website VFXVoice.com to and motivate users to contact Ausfilm, its post and VFX coincide with a spotlight on Australian and New Zealand members or state screen agencies for more information. VFX companies and Ausfilm Week in Los Angeles. Digital Sales & Marketing Proposition Ausfilm delivered an EDM campaign directing clients VFX IT IN AUSTRALIA! Save up to 40% on your post back to Ausfilm’s website and promoting Ausfilm post and and VFX spend in Australia VFX member companies.

Campaign Objectives Social Media • Increase enquiries to Ausfilm for the 30% PDV Offset Branded banner for Linked In; Facebook & Twitter pages. and enquiries into the state screen agencies for more Branded Instagram post template. information about their PDV Offsets Metrics • Promote the world-class post and VFX facilities that From the launch of the campaign to 1 February 2019, the Australia has to offer campaign page on the Ausfilm website was the third most • Support and extend the life of pre-existing Ausfilm visited page behind the Home Page and What We Do member, incentives and talent marketing initiatives. section. In total to date there have been over 5,866 unique pageviews of the Ausfilm PDV member profile pages generated by the VFX it in Australia campaign page on Marketing Mix the Ausfilm website since October 2018. There were also Advertising increased views to the PDV member pages in the Work Print advert in the VFX Voice magazine and digital ad With The Best section – indicating the campaign led our banners across its website for the month of October. The audience to seek out more information on Ausfilm VFX print advert also included the logos of all Ausfilm VFX membership companies. members. Website pageviews: 5,866 Email Opens: 38.64% CTR: 4.65% Top Country Opens: USA, Australia, UK, France.

24 AUSFILM | Annual Report 2018/19 AAA

AUSTRALIA OFFERS UP TO

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Y

CM

MY SPEND IN AUSTRALIA!

CY

CMY The Australian Federal Government, through the Department of Communications and the K Arts offers a 30% Post Digital VFX (PDV) tax incentive for qualifying post, digital and/or visual effects spend in Australia.

Combine this with discretionary funding of up to 10% with varying minimum spends from five of Australia’s states governments plus work with Australia’s best VFX companies.

Contact Ausfilm today for more details AusfilmUSA@ausfilm.com 310-229-2362

AUSFILM | Annual Report 2018/19 25 AUSSIES AT THE OSCARS® CAMPAIGN

Ausfilm released its annual Aussies at the Oscars® Campaign on 25 February 2019. This campaign is a digital timeline from 1929 to 2019 detailing all Australian Academy Award® winners and nominees during this time. We were down by 62% of unique pageviews for this campaign compared to the 2017 campaign. However CTR metrics of the EDM are above industry standards.

Campaign Objectives • Increase awareness of the breadth of award-winning Australian talent and crew celebrated on the international stage • Activate a digital conversation about Australia’s Academy Award® successes through social media.

Marketing Mix • Email campaign to global database • Website campaign page on Ausfilm.com • Social Media promotion.

Metrics Email opens: 36% CTR: 6% Top Country Opens: USA, Australia, UK.

AUSTRALIA CHINA FILM INDUSTRY EXCHANGE 2019

Campaign Objectives • Raise awareness in the Chinese film and television marketing of Australia’s screen production incentives • Showcase Australian VFX and post companies • Promote Australia’s diverse locations.

Marketing Mix Print • Mandarin Ausfilm Incentives Factsheet • Mandarin Australian Production Directory • Signage for business to business meetings Digital • Co-branded signage for Embassy Networking event • Mandarin website on Ausfilm.com with Screen Australia • Mandarin Visa Factsheet • Delegate Handbook • Mandarin digital newsletter including blog posts in • Ausfilm branded micro-fibre towel showcasing locations Mandarin promoting Ausfilm member companies and around Australia. Australia’s screen production incentives.

26 AUSFILM | Annual Report 2018/19 TAILORED DIGITAL MARKETING AUSFILM CHANNEL CAMPAIGNS FOR MEMBERS SHOWREELS & INTERVIEWS

As part of Ausfilm membership services each member • Make It In Australia Showreel 2018 company has the opportunity to promote their business Online interviews with: or service to Ausfilm’s global database. In the 2018/19 period Ausfilm delivered eight tailored EDMs over this • Director and the two co-producers of Official Treaty period. Industry standard for CTR is 21%. Ausfilm EDMs Australia China Co-production At Last with English and continue to exceed industry standards. Mandarin subtitles • Producers of Peter Rabbit 2 • Cutting Edge – Halloween/Blumhouse CTR: 31% • Resin now offers VFX in Brisbane and Melbourne • Producer and Director of Dora and The Lost through The Post Lounge CTR: 45.8% City of Gold • Village Roadshow Studios CTR: 35% • Actors and Producers of Preacher Season 4. • Film Victoria Series Mania CTR: 32% • Rising Sun Pictures – Animal World CTR: 32% • The Appointment Group / Screen Forever CTR: 43% ADDITIONAL GLOBAL MARKETING • Cutting Edge in LA CTR: 46% ASSETS • Fin in LA CTR: 40%. • Ausfilm Guide | Growing & Nurturing Business Relationships in the US Entertainment Industry SOCIAL MEDIA • Ausfilm Guide | Code of Conduct & Travel Safety Policy Ausfilms’ social media strategy is to reach a broader audience outside of its existing database and deliver • Ausfilm & Screen Australia co-branded TIFF booth engaging content about Australia’s screen industry • Ausfilm & Screen Australia co-branded Incentives through social channels. There has been significant brochure (managed by Screen Australia in English and growth in followers and reach across Ausfilm’s social Mandarin versions used in China and at TIFF). media platforms over the last financial year (see table below). There was a momentous growth on LinkedIn as a result of increased efforts to engage with a new audience.

AUSFILM SOCIAL MEDIA FOLLOWER GROWTH PLATFORM 2017/2018 2018/2019 GROWTH Facebook 2,700 3,100 +13% LinkedIn 1,800 3,100 +68% Twitter 9,100 9,500 +4% Instagram 1,100 1,400 +30%

AUSFILM | Annual Report 2018/19 27 28 AUSFILM | Annual Report 2018/19 AUSFILM | Annual Report 2018/19 29 MAKE IT IN AUSTRALIA: DIRECT FOREIGN INVESTMENT & JOBS AUSFILM STRATEGIC DIRECTION 1: SECURE OPPORTUNITIES AND ENABLE GROWTH

PHYSICAL PRODUCTIONS UNDERTAKEN IN AUSTRALIA PRODUCTION FORMAT PRODUCTION COMPANY/DISTRIBUTOR TERRITORY

DORA AND THE LOST CITY OF GOLD FEATURE PARAMOUNT PICTURES USA

GODZILLA VS KONG FEATURE LEGENDARY ENTERTAINMENT USA

MONSTER PROBLEMS FEATURE PARAMOUNT PICTURES USA

PREACHER (SEASON 4) TV SERIES SONY PICTURES TELEVISION AND AMC USA

REEF BREAK (SEASON 1) TV SERIES DISNEY/ABC STUDIOS USA

POST, DIGITAL & VFX PRODUCTIONS ATTRACTED TO AUSTRALIA PRODUCTION FORMAT PRODUCTION COMPANY/DISTRIBUTOR TERRITORY

AQUAMAN FEATURE WARNER BROS. USA MEN IN BLACK: INTERNATIONAL FEATURE SONY PICTURES USA JOHN WICK CHAPTER 3: PARABELLUM FEATURE LIONSGATE USA IT: CHAPTER TWO FEATURE WARNER BROS. USA CHRISTOPHER ROBIN FEATURE WALT DISNEY STUDIOS MOTION PICTURES USA TERMINATOR: DARK FATE FEATURE PARAMOUNT PICTURES USA DOWNHILL FEATURE FOX SEARCHLIGHT USA FENGSHEN TRILOGY FEATURE BEIJING CULTURE CHINA STRANGER THINGS TV SERIES NETFLIX USA THOMAS THE TANK ENGINE TV SERIES MATTEL USA THE LEGO MOVIE 2: THE SECOND PART FEATURE WARNER BROS. USA DC SUPERPETS FEATURE WARNER BROS. USA

30 AUSFILM | Annual Report 2018/19 POST, DIGITAL & VFX PRODUCTIONS ATTRACTED TO AUSTRALIA cont

THE BOYS TV SERIES SONY PICTURES / AMAZON STUDIOS USA

HALLOWEEN FEATURE BLUMHOUSE / UNIVERSAL PICTURES USA

DORA AND THE LOST CITY OF GOLD FEATURE PARAMOUNT PICTURES USA

CATS FEATURE UNIVERSAL PICTURES USA

BIOS FEATURE AMBLIN ENTERTAINMENT USA

GODZILLA VS KONG FEATURE LEGENDARY ENTERTAINMENT USA

MONSTER PROBLEMS FEATURE PARAMOUNT PICTURES USA

REEF BREAK TV SERIES DISNEY/ ABC STUDIOS USA

PREACHER TV SERIES SONY PICTURES TELEVISION AND AMC USA

TIDELANDS TV SERIES NETFLIX USA/AUSTRALIA

DARK PHOENIX FEATURE TWENTIETH CENTURY FOX USA

SPIDER-MAN: FAR FROM HOME FEATURE MARVEL STUDIOS USA

DUMBO FEATURE WALT DISNEY STUDIOS MOTION PICTURES USA

CAPTAIN MARVEL FEATURE MARVEL STUDIOS USA

ALITA: BATTLE ANGEL FEATURE TWENTIETH CENTURY FOX USA

THE PREDATOR FEATURE TWENTIETH CENTURY FOX USA

THE EIGHT HUNDRED FEATURE HAINING SEVENTH IMAGE MOVIE AND MEDIA COMPANY CHINA

TURANDOT FEATURE DONGYANG LE FLOWER FILM AND TV CO LTD CHINA

I AM MOTHER FEATURE THE PENGUIN EMPIRE USA

FORD V FERRARI FEATURE TWENTIETH CENTURY FOX USA

PINE GAP TV SERIES NETFLIX USA/AUSTRALIA

JUNGLE CRUISE FEATURE WALT DISNEY STUDIOS MOTION PICTURES USA

PETER RABBIT 2 FEATURE SONY ENTERTAINMENT USA

JOJO RABBIT FEATURE FOX SEARCHLIGHT USA

MARY POPPINS RETURNS FEATURE WALT DISNEY STUDIOS MOTION PICTURES USA

THE NUTCRACKER AND THE FOUR REALMS FEATURE WALT DISNEY STUDIOS MOTION PICTURES USA

BUREAU FEATURE BEIJING CULTURE CHINA

Note: Titles In the list represent PDV work undertaken during 2018/19. Some projects commenced PDV work in the previous financial year. AUSFILM | Annual Report 2018/19 31 Preacher S4, Dominic Cooper, © Sony Pictures Television & AMC

32 AUSFILM | Annual Report 2018/19 CONNECTING WITH MEMBERS AUSFILM STRATEGIC DIRECTION 2: ENSURE ENGAGEMENT WITH MEMBERS

MEMBER ENGAGEMENT MONTHLY PRODUCTION CALL SCREEN FOREVER AUSFILM MEMBER MIXER Ausfilm hosts a monthly production leads conference call MELBOURNE for all members. This also provides an opportunity for the 21 NOVEMBER 2018 state screen agencies to update members on production in their state and for the Ausfilm teams in both Sydney and Ausfilm hosted its fourth annual Screen Forever Ausfilm Los Angeles to provide an update on current and future Member Mixer during the Screen Forever conference to activities. maximise connecting with national members and the team from the Department of Communications and the Arts MEMBER MEETINGS attending the screen producers annual conference. Ausfilm staff in both Sydney and Los Angeles continued to engage and meet with Ausfilm member businesses, conducting 76 meetings during the year.

The EVP and Director of US Production travelled to Australia in August 2017 and met with members across Australia. The Director of Operations travelled to Sydney and met with Sydney based members. AUSFILM CONNECTING YOU FOR 20 YEARS The Director of Marketing & Industry Partnerships AUSFILM CONNECT GEAR and the Marketing Executive travelled to Brisbane and KƏˈNƐKT ɡɪƏ | NOUN the Gold Coast in April and June 2019 to meet with EQUIPMENT OR APPARATUS DEPLOYED FOR THE PARTICULAR PURPOSE OF ASSISTING members. The Head of Policy and Research travelled to AUSFILM MEMBERS TO CONNECT TO A GENUINE (TRUE-BLUE) NETWORK South Australia in May 2019 to meet with Adelaide based members.

AUSFILM’S MEMBERSHIP RETENTION CAMPAIGN 16 AUGUST 2018 The marketing team delivered 43 membership retention packs to members. This year’s theme was focused on “Connecting You”. A branded ‘Ausfilm Connect Gear’ box of merchandise was given to each member company to thank them for their continuing support.

AUSFILM

AUSFILM | Annual Report 2018/19 33 NEW CORPORATE MEMBER COMPANIES

NON-RENEWING MEMBERS

34 AUSFILM | Annual Report 2018/19 MEMBERSHIP AS AT 30 JUNE 2019

GOVERNMENT AGENCY PARTNERS

PLATINUM MEMBERS

METHOD STUDIOS

AUSFILM | Annual Report 2018/19 35 CORPORATE MEMBERS

POST SOUND

DRONE CINEMATOGRAPHY

36 AUSFILM | Annual Report 2018/19 OUR PERFORMANCE POLICY & GOVERNANCE AUSFILM STRATEGIC DIRECTION 3: ENSURE AN OPERATIONALLY SOUND & EFFICIENT ORGANISATION

BOARD AND GOVERNANCE

Zareh Nalbandian and Tony Clark were re-elected as an exchange of industry related information and to keep Corporate Board members. Elizabeth Scott (Create NSW) the Department abreast of productions flows and issues joined the Board as a Screen Agency Board member. concerning Australia’s place in the offshore production Seph McKenna ceased being a Board member when he sector. Ausfilm also invited the Department representatives left Screenwest and was replaced by Willie Rowe, the new to attend missions and to undertake set visits. CEO. Ausfilm maintains and develops effective communication Wayne Borg resigned as Corporate Board member. The with both the Government and with the non- Board decided not to fill the casual vacancy created, until Government parties, meeting through-out the year with the AGM. parliamentarians and government representatives across a range of portfolios that have an impact on the film On the Finance, Audit and Risk Committee, Tracey Vieira sector. Aside from the Communications and the Arts these became Chair on the resignation of Wayne Borg. John include Treasury, Finance, Foreign Affairs and Trade, Hughes (Fox Studios Australia) and Libby Villa (Big Bang Industry, Education and Home Affairs. These meetings Sound) joined Tracey Vieira, Simon Rosenthal and Debra focused on explaining the need for a permanent increase Richards on the Committee. to the Location Offset in order for Australia to remain competitive in attracting big budget, international screen The Hon. Bob McMullan finished his term as production to Australia for the benefit of the industry and independent Chair in December 2018. the economy.

The Board appointed Samantha Mostyn as new Ausfilm USA also facilitated meetings with studio independent Chair from May 2019. executives for Premier of South Australia, the Hon. Steven Marshall and the SA Minister for Industry and Skills, the ADVICE AND INFORMATION Hon. David Pisoni.

Ausfilm maintained relationships with the Department of Communications and the Arts throughout the reporting period including meetings with Stephen Arnott, First Assistant Secretary, Arts Division, Department of Communications and the Arts and Caroline Fulton, Assistant Secretary, Department of Communications and the Arts.

Ausfilm and staff from the Department of Communications and the Arts communicate on a regular informal basis for

AUSFILM | Annual Report 2018/19 37 REPORT ON THE ACTIVITIES OF THE FINANCE, AUDIT AND RISK COMMITTEE

The committee at 30 June 2019 is Tracey Vieira (Chair), Simon Rosenthal, Libby Villa, John Hughes and Debra of these reports the government advances that allocated Richards (Secretary). funding tranche early in the relevant financial and calendar years. The committee considered a range of matters including the draft audited statements; regular cost reports and proposed budgets for Ausfilm International and PARLIAMENT HOUSE SCREENING Ausfilm USA; financial and bookkeeping systems; risk management issues, and funding reports for the AQUAMAN SCREENING Department of Communications and the Arts. As part of the Department of Communicatons and the Arts Parlimentary screening program Ausfilm presented FUNDING AGREEMENT a screening of Warner Bros. Aquaman which filmed in The Funding Agreement with the Department of Queensland. The screening took place on 4 December Communications and the Arts contains a budget and key 2018 at Parliament House, Canberra. The Minsiter for performance indicators. Ausfilm is required to report to Tourism and Trade at that time, The Hon. Steve Ciobo on the Department twice a year in relation to these indicators behalf of the Minister for Communications and the Arts and Ausfilm’s income and expenditure. Upon acceptance opened the screening for parliamentarians and their staff.

Minister for Trade & Tourism, Steve Ciobo. Screen QLD Chair, Ausfilm CEO and Chair and Ausfilm members.

38 AUSFILM | Annual Report 2018/19 Spider-Man Far from Home © Sony Pictures Entertainment

AUSFILM | Annual Report 2018/19 39 APPENDICES ORGANISATIONAL CHART

DEBRA RICHARDS CEO

ANNIE LUCAS NICK HERD RACHELLE GIBSON KATE MARKS EXECUTIVE ASSISTANT & HEAD OF POLICY DIRECTOR OF MARKETING & EXEXECUTIVE VICE PRESIDENT OPERATIONS MANAGER & RESEARCH INDUSTRY PARTNERSHIPS INTERNATIONAL PRODUCTION

AUSFILM USA INC VANESSA KLINGLER MADI DU PLESSIS MARKETING & DIGITAL MARKETING & CONTENT COMMUNICATIONS EXECUTIVE COORDINATOR (P/T CONTRACT) DEBRA RICHARDS SOLE DIRECTOR

KATE MARKS, PRESIDENT, VIVIEN FLITTON, MICHELLE SANDOVAL VIVIEN FLITTON SECRETARY AND VICE PRESIDENT, DIRECTOR OF US PRODUCTION DIRECTOR OF OPERATIONS CHIEF FINANCIAL ASSISTANT SECRETARY OFFICER

40 AUSFILM | Annual Report 2018/19 AUSFILM BOARD

CHAIR BOB MCMULLAN to 30 December 2018 SAMANTHA MOSTYN from May 2019

DEPUTY CHAIR ZAREH NALBANDIAN Animal Logic ELECTED CORPORATE MEMBER TONY CLARK Rising Sun Pictures ELECTED CORPORATE MEMBER LYNNE BENZIE Village Roadshow Studios ELECTED CORPORATE MEMBER WAYNE BORG Fox Studios Australia ELECTED CORPORATE MEMBER SIMON ROSENTHAL Method Studios Australia SCREEN AGENCY BOARD POSITION COURTNEY GIBSON South Australian Film Corporation SCREEN AGENCY BOARD POSITION ELIZABETH W. SCOTT Create NSW SCREEN AGENCY BOARD POSITION TRACEY VIEIRA Screen Queensland SCREEN AGENCY BOARD POSITION CAROLINE PITCHER Film Victoria SCREEN AGENCY BOARD POSITION GRAEME MASON Screen Australia

BOARD OBSERVERS

AUSTRALIAN GOVERNMENT BOARD OBSERVER CAROLINE FULTON Department of Communications and the Arts

SCREEN AGENCY BOARD OBSERVER WILLIE ROWE Screenwest

FINANCE AUDIT AND RISK COMMITTEE (AT 30 JUNE 2019)

CHAIR TRACEY VIEIRA Screen Queensland MEMBER SIMON ROSENTHAL Method Studios Australia MEMBER LIBBY VILLA Big Bang Sound MEMBER JOHN HUGHES Fox Studios Australia SECRETARY DEBRA RICHARDS Ausfilm CEO

AUSFILM | Annual Report 2018/19 41 Dora and the Lost City of Gold © Paramount Pictures

42 AUSFILM | Annual Report 2018/19 AUSFILM | Annual Report 2018/19 43 AUSFILM PLATINUM MEMBERS

(AS AT 1 AUGUST 2019)

METHOD STUDIOS

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