BRAZIL Insidious 2 Online Media Plan

Marketing Online – Campaign and more Internet Audience - Brazil

92.1MM

20.1MM

Source: ComScore August 2013 Insidious 2 - Online Campaign Insidious 2 - Online Campaign Digital Campaign - Target

Target: Male 14-24 Fans of franchise Insidious 2 - Online Campaign

Strategy The campaign is composed by:

- 4 most important Brazilian horror sites using standard formats and video layer; - The major website Cinema with Take Over and standard formats; - Aggressive Facebook Social Ads and Sponsored Stories reaching 3 million fans of genre; - Interaction between 2 major fanpages kidding about the horror genre; - Google search and media display (Google Display Network); - YouTube coverage with True View format; - Showtime tickts campaign covered by ingresso.com. Insidious 2 - Online Campaign Strategy Horror sites Facebook social ads, targetted 3 most important Magazines site by 14~24 years old fans of the Brazilian horror sites: horror genre. Boca do Inferno, 2 sites of magazines on Sobretural, Isso é knowledge Bizzaro and Assombrado Google search, Display Social Media and Youtube will reach Movie Site fans of the horror genre.

1 major Brazilian movie Interaction between 2 websites 1-day pre-site major fanpages kidding roadblock. about the horror genre. Roadblock during the release weekend Insidious 2 - Online Campaign

Roadblock on the release weekend of the movie. Insidious 2 - Online Campaign

137 mil impressions of super and arroba banner during 14 days. Insidious 2 - Online Campaign

350 mil impressions of Arroba, Super banner and Background, beyond 1 publieditorial on top of site for 48 hours. Insidious 2 - Online Campaign

Action on 2 sites including Background, Arroba banner, Vídeo Layer, totaling 770 mil impressions. Suport in Social Media with 4 posts on each fanpage, Facebook coverphoto exchange for 1 day and 4 posts in each site. Insidious 2 - Online Campaign

Posts with interaction between the 2 pages, enjoying the religious comic side used by 2 characters. Insidious 2 - Online Campaign

7 days of campaign with arroba banner in 2 portals, totaling 314.000 impression. Insidious 2 - Online Campaign

Reach the target male 14-24, fans of franchise

Ads on Search Banners ads on Google Display Desktop and Mobile Network Insidious 2 - Online Campaign YouTube True View InStream Reach the target male 14-24 fans of franchise

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The trailer is shown before The advertiser 300x60 banner is shown during partner’s videos only pays full view the whole partner’s video Insidious 2 - Online Campaign

Reach the target male 14-24 fans of franchise. Estimated 3 millions fans of genery terror

#Terror, #Terror (gênero), #The Conjuring, #Evil Dead (2013 film), #The Evil Dead, #Atividade Paranormal, #Atividade Paranormal 2, #Paranormal Activity, #Insidious (film), #The Last Exorcism, #The Devil Inside (film), #Saw 3D, #Saw VI, #Saw (film), #Saw IV, #Saw II, #Saw III, #Evil Dead II, #The Conjuring (film), #Hostel: Part II, #The Blair Witch Project, #Devil (2010 film), #A Casa de Cera (2005), #The Ring (2002 film), #Premonition (2007 film), #O Exorcista, #O Exorcismo de Emily Rose, #O Exorcista (livro), #O Exorcista III, #The Exorcist (film), #The Exorcism of Emily Rose, #Exorcismo, #Exorcism, #The Last Exorcism Part II, #Premonition (2004 film), #The Ring Two, #Carrie (1976 film), #Prometheus (2012 film), #Prometheus (film), #Silent Hill, #Silent film, #Silent Hill (film), #The Rite (2011 film), #O Ritual, #System of a Down, #Dawn of the Dead, #Dawn of the Dead (2004 film), #A Nightmare on Elm Street (2010 film), #A Nightmare on Elm Street, #A Nightmare on Elm Street (franchise), #Freddy vs. Jason, #Sexta-Feira 13 (2009), #Chucky (Child's Play), #Sexta-Feira 13 (série), #Scream (1996 film), #Scream 4, #Silent Hill: Revelation 3D, #Hell Razah, movies, evil dead, atividade paranormal 2 brasil, cuentos de terror, actividad paranormal, insidious, saw, saw 7, saw 6, last exorcism, saw 1, saw 3, saw 2, saw 5, saw 4, hostel 2, hostel part ii, devil inside, hostel, hostel movie, devil, blair witch project, o chamado, house wax, final destination movie, grudge, premonition, exorcist, ring 2, ring, rosemarys baby, seed chucky, el exorcista, freddy vs jason, chucky, texas chainsaw massacre, exorcism emily rose, el rito la película, nightmare on elm street, amityville horror, cabin in woods, hellraiser ou descent Insidious 2 - Online Campaign

Brazil

Reach % 26.80% Target Unique Users 20.1 MM Total unique users 92.1 MM Number of Days 21 Imps / Unique Users 3+

Total Imps. Campaign 74 MM Recommend Investment R$ 150,000.00 Insidious 2 (Reais)