US 20080103875Al (19) United States (12) Patent Application Publication (10) Pub. No.: US 2008/0103875 A1 Kokernak et al. (43) Pub. Date: May 1, 2008
(54) METHODS AND SYSTEMS FOR AN (22) Filed: Oct. 31, 2006 INTERACTIVE DATA FINDER Publication Classi?cation (76) Inventors: Michael Kokernak, Boston, MA (US); Madeleine Noland, Quincy, (51) Int. Cl. MA (US); Jason Toy, Concord, G06F 17/30 (2006.01) NH (US); Jiongye Li, Quincy, MA (US); Tobias Burress, Boston, MA (52) U.S. Cl...... 705/10 (US); Christopher McClelland, Marblehead, MA (US); Jonathan (57) ABSTRACT Katz, Dobbs Ferry, NY (US); Andrew Mione, Roxbury The systems and methods disclosed herein include an inter Crossing, MA (US); Brian active data ?nder that allows an advertisement purchaser to Mitchell, Boston, MA (US); Jason associate media programs With demographics and subscriber Newton, N. Chelmsford, MA (US); information. The data ?nder comprise a search module for Michael Rosa, Boston, MA (US); processing input data to determine data representative of Brian Sinnett, Cambridge, MA media buying opportunities as a function of search options, (Us) Where the search options are representative of media buying criteria. The data ?nder also comprises a category module Correspondence Address: for re?ning the data representative of the media buying ROPES & GRAY LLP opportunities as a function of ?lter options, Where the ?lter PATENT DOCKETING 39/41, ONE INTERNA options are representative of media buying criteria related to TIONAL PLACE the media buying opportunities. The re?ned data provides BOSTON, MA 02110-2624 the advertisement purchaser With the information that asso ciates the media-buying opportunities With at least one of the (21) Appl. No.: 11/590,355 demographics and the subscriber information. / 100
MEDIA-BUYING/ 104 CRITERIA
1 LOADING // 08 SOURCE 1 MODULE \ / 10a
souRoE2—"" PARSER - ~ SEARCH // 110 11s I DATABASE MODULE : 120 j 112 I CATEGORY // SOURCEn 116 / MODULES
/ 114 MEDIA CONTENT / MODULES
MEDIA-BUYING / 102 INFORMATION Patent Application Publication May 1, 2008 Sheet 1 0f 20 US 2008/0103875 A1
o2 |\ §\\@2229 5802we ~:\\E855 5\\saw:Ewkzoo smmEmo 0:\\AA mom/mm $5002 5302$555 \3.5002ME .QEF
mmwmza \as wompowF/ wOmDOmc Patent Application Publication May 1, 2008 Sheet 2 0f 20 US 2008/0103875 A1
mm.3NE0820\ESE :m?rmmzwzQEo...... l/N: .A ...... -...... mmSNmoz_a
wo?mwkz/22 ‘ 82E855\ saw:Ewkzoo Eww?Eomm2
Patent Application Publication May 1, 2008 Sheet 5 of 20 US 2008/0103875 A1
LHome | DRTV Research DRTV General STARS 1 Technology I Services | Partner's Network | | DMAS warm 52m m l-‘Ind something off? Use Trac to report possible bugs, and to [Aliaska & Hawaii [Y] [General W @ch DMAs ) send feedback, suggestions, and comments. Region Data Type Advanced Search Top TV Programs Aired Today Oct 12, 2006 m N? Genres Shows 1 Paid Programmim Shopping 14,020 2 NBC Weather Plus Weather 3,233 3 Religious Programming Religious 2,882 4 my News, Talk 2,367 5 MLB Baseball Baseball, Playoti sports, Sports event, Sports nonevent 2,135 6 Ad Channel Public Affairs 2,112 7 The Tube Music Videos Music 2,066 B Up to the Minute News 1,636 9 ABC World News Now News 1,601 10 Good Morning America News, Talk 1,587 11 The Tonight Show with Jay Leno Comedy, Talk 1,460 12 The Early Show News, Talk 1,392 13 Late Night with Conan O'Brien Comedy, Talk 1,351 14 Sesame Street Children, Documentary. Educational, Entertainment. Special 1,313
15 NBA League Pass Basketball, Sports non-event 1,200 16 Great Performances Anthology, Art, Biography, Dance, Documentary, Drama, 1,174 Holiday music, Music, Music special, Musical, Opera, Performing arts, Special 17 To Be Announced not available 1,134 18 The NewsHour with Jim Lehrer News, Talk 1,125 19 Program Pagado not available 1,123 20 Oprah Winfrey Talk 1,081 /- 400 21 Charlie Rose Interview, Talk 1,066 22 Dr. Phil Talk 1,066 23 The Daily Buzz , Newsmagazine 1,052 24 Jewehy Television Shopping 1,003 25 m Animated, Children, Comedy 988 26 The People's Court Law, Reality 9B3 27 Curious George Children 966 28 NHL Center Ice Hockey. Spore nonevenl 963 29 my Talk 959 30 Remaking American Medicinel... Heallhcare Health 945 for the 21st Century 31 Montel Vl?lliams Talk 927 32 The Tyra Banks Show Talk 900 33 Judge Mathis Law, Reality 894 34 Cliiiord the Big Red Dog Animated, Children 874 35 Weather Radar Weather 866 36 Live with Regis and Kelly Talk 866 37 M Adults only, Adventure, Children, Comedy, Drama, Musical 853
38 Praise the Lord Religious, Variety 846 39 CSI: Crime Scene Investigation Action, Adventure, Crime Drama, Suspense 828 40 3 Drama, Holiday, Medical 826 41 Grey's Anatomy Drama, Medical, Special 823 42 Late Show with David Letterman Comedy, Talk 820 43 The View - Talk 816 44 General Hospital Soap 813 45 Deal or No Deal Game Show 807 46 Passions Soap 804 47 The Young and the Restless Soap 800 48 The Ellen DeGeneres Show Talk 800 49 Survivor. Cook Islands ' Action, Adventure, Game show, Reality 798 50 Days of Our Lives Soap 796 FIG. 5
Patent Application Publication May 1, 2008 Sheet 7 0f 20 US 2008/0103875 A1
cow
£32;FF6.6%cemmlwv“LAw.626:255 w EE$0@5528g3:gammag5:822Em9 6632>._.mo8892£28mA _“Ea:guiommmamo Patent Application Publication May 1, 2008 Sheet 14 0f 20 US 2008/0103875 A1 /1300 l Home I DRTV Research | DRTV General | STARS ] Technology I Services | Partners Network | | DRTVRimAnchorage DMAs Media Platfonns Programs ICable Systemsl Find something 011? Use Trac 1o reponpossible bugs, and to [Company [v] [General | (Search cable Sys) Send leedba?k, 811999500118. and mmmemi Search Type Company Advanced Search DMA: Anchorage -Rank 154 1304 \ IQlCHORAGEALASKA \] [ ] l | \DemographicDah iVSlationsll] Guerel: Call Sign Allililtiorr Rank: 154 KAKM PBS Fopolalion: 404.423 110100 I Households: 142,000 KIMO ABC Weekly lotalPaid Prog.Hrs: 250 Ki0Y Fox OvtnerOccupled Households: 50.0% 0100 NBC Avg.l1ouseboldl1e1ticles: 2.0 KIVA CBS . KYES MyNeleorlrTV Income: KYUK PBS IotalRetallErpendilnre: $3.697.991,157 Household: 579.421 llelrby DIAs Median: $59,113 Rank DMA Name PerCaplta: $20,012 W 207 Juneau Age: Avg. Age: 34.2 Kids: 56 Ieens: 39 Men: 130 Men (10-34) 41 Men (1049) 00 Women. 132 Women (10-34): 40 Women (1049): 00 Elltinieily: Percentage While: 15'1 Percenlage Black: 4'1 Percentage Asian: H Percentage Native Americans: 71 Percentage Hispanic: 5% IV Slalions [0] Company lane Subscribers Eyecorn.lnc. Eyecon.lnc.GirduroodQMM 562 601 CGICable AnchorageCLlel?giial 01.949 661 CGlCable l1o1zebue (111M 056 001 CGlCableWasitlaCiM nodala G01 CGlCableSerrardCableM 1.091 601 CGlCablelalesboreiourersAnchoragemM 01,949 601 CGlCable Soldatno 0AM 4.303 /_1306 G01 CGlCable Hornergi?w 1203 None ihe Private Cable Co Kiana mm no data None Nalznuslta ielephone DIV Wasilla M03151 no data None AntennaSotdalna SoldatnoC_alt?g_i_|a_l 4.303 None Shungual Cable Co Sbungnalr CAM no data None SneotyalslandAnchorageCableM 01.949 lotalCable Subscribers 250.965 Satellite Providers [1] Company lame Subscribers DIRECIV DIRECTV USA no dala DIRECIV DIRECIVAncborageAlosalta 11.919 /—1308 EchostarCommunicalions Corp. DISH Neltrorlr USA no data EcbostarConnrunications Corp. 01811 Anchorage Alaska 01.949 none C-Band USA no data none AFN Salellite USA no data none 10111 USA no dala lolalSalellileSubscribers 163.090 Patent Application Publication May 1, 2008 Sheet 15 of 20 US 2008/0103875 A1 /14o 0 Home I‘DRTV Research ] DRTVGeneral STARS | Technology | Services | Panner'sNelworkl | DRTV Research > Boston Manchester) > WBZDT uJMAs I Media Platforms Programs Cable Systems Click fur Television Adver?sln Info We,“ Central 1') I General I Qseamh DMAS) WBZDT £30) R991” Data Type Advanced Search 08894 $41.15; {Manchesml Week of October so, 2006 w “e I Af?llalion Eek Selenlor ° 9% 1404 DEMOGRAPHICS - DMA #7 I w “m m Oll'rer Related Slalions" Lsl??qmge? 1 waz ' 1 402 14 0 e as _ e lo ls Paid Programming (30min Blodrs - Week 010d 30. 2006) [1 Paid Programming [1 Slrcroplng General In nose :: ee Mon Tins Wad Tlrur Fri Sal Sun DAY ACCESS ll. H E. 01 rrr. lil ri, llor al. vn, or ill! or rrrlh aie III ale ale lone ndrrcnver arid lellrrrrnan avid lellermal avid lellerrn an arid Le rm n via to no an e a are in ale lair how e are late or he [are are on he Lalr are rrrr ilh Craig Ferguson illr Craig Ferguson Craig Ferguson illl Craig Ferguson ill Craig Ferguson ring 9 all lreel I lull 1 lreel ring lreel gWall rreel llainSlreel llain Slrrrrl Main Slreel ll el llrirr a rrgrarrm g aid rogrararning aid rogranrrning aid Program n in zirr Prograrnrn g arirrrrrr Exposure ing rograrurn g rogranllr rngranrming rogramnl g rogranrm g lrain Srreel alerla rncnl Ilelll MM nlrrla nrenl mm meal o M on hr 0 lll (II er our on or: 00 x! perer land: Ioardallallllen Unil e Hi1! Ill" 10 ?lllE I: e CHE resligalr'on rerligalion In New Aoranlrrres l0ld Chrirline llorrrs llrslery 8W5 UH BIS ale I lrr ale 0! rr alr how arid lellernrarr arid lellerrnan arid tellemao ed. or r. or or 1408 o a our lame he or owner 0 oralioo hanue el'leen and r ornrn n: ?annel: banner 1 ml ornurrrnrr.‘ n: ne arner able arlh I: o 1420 1412 1414 1416 FIG. 15 Patent Application Publication May 1, 2008 Sheet 17 0f 20 US 2008/0103875 A1 /1600 | Home | DRTV Research | DRTV General STARS I Technology | Services I Partners Network | | DRTV Research > Boston (Manchester) > Comcast Boston DMAs Media Platforms Programs |Cable Systems] Find something off‘? Use Trac to repolt possible bugs. and to | Zip JV) I 02114 | @ardl Cable SB send feedback, suggestions. and comments. Region Data Type Advanced Search Cable System: Comcast Boston Digital 12:00AM - 3:30AM, 10I3I2006 Cable Systam Name: ComcstBosmn Cable System Compmy: Oomcast Corporation State: MA DMA: Boston (Malchester) DMA DMA Rmk: 5 Time Znne: Eastern 1604: s _ _ /-1606 m0 ubscnberswmam-n 11, @ vim David Letlermal Prugrammlng Mimesota FIG. 17