Who Framed Belinda Stronach? National Newspaper Coverage of the Conservative Party of Canada’s 2004 Leadership Race Paper presented to the 2005 Canadian Political Science Association Conference London, Ontario June 4, 2005 Linda Trimble, Professor Political Science Department University of Alberta 12-26 HM Tory Bldg. Edmonton, Alberta T6G 2H4
[email protected] 2 Who Framed Belinda Stronach? National Newspaper Coverage of the Conservative Party of Canada’s 2004 Leadership Race Paper presented to the 2005 Canadian Political Science Association Conference London, Ontario June 4, 2005 Linda Trimble, Professor Political Science Department University of Alberta 12-26 HM Tory Bldg. Edmonton, Alberta T6G 2H4
[email protected] Abstract If masculine norms define political leadership roles and shape media coverage of leadership contests they are likely to be revealed by press coverage of serious challenges by women for the leadership of competitive political parties. The new Conservative Party of Canada’s inaugural leadership race featured such a candidate, Belinda Stronach. While Stronach lost the leadership to Stephen Harper on the first ballot, she ran a well-financed, staffed and organized campaign, enjoyed considerable backing from party insiders, and placed a respectable second. This paper reports the results of a content analysis of all news stories, opinion pieces, editorials and columns published about the leadership race in Canada’s national newspapers, the Globe and Mail and the National Post, from January 13 to March 22, 2004. It reveals striking differences in the amount of coverage accorded the candidates, as well as sexist framing and gendered evaluations of the female candidate. While Belinda Stronach’s campaign received a plethora of media attention, a considerable amount of it scrutinized her looks, wardrobe, sexual availability and personal background while mocking her leadership aspirations and deriding her qualifications for political office.