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Precision Team Work- Victory Depends on Team Work Save and Serve- Buy War Bonds and Stamps We Salute Our Fighting Team-Mates UNION POLISHING AND PLATING CO., INC. PROPHET A. J. McGUIRE 114 COMMERCIAL STREET ROCHESTER, N. Y.

FISKE AND HANDY SEAGER'S DINER Funeral Parlors FINE FOODS Air Conditioned Summer and Winter 215 STATE STREET 105 LAKE A VENUE Main 9023

STORE YOUR FURS Guarantee Iron Works at FOR BUILDERS 16-26 RAILROAD STREET CROSBY FRISIAN FUR COMPANY Rochester, N.Y. 752 LAKE AVENUE A. Kupweit Geo. Roller Estimates Given Cuiver 5534-5 Glenwood 206

CITY RADIATOR SERVICE Times Square Supper Club Radiators, Wheels, Axles, Brake Linings, Drums, Westinghouse Air Brakes, B ooster Brakes, Two Shows Nightly Frame Straightening, Wheel Alignment Complete Shock Exchange and Service 44 EXCHANGE STREET 18 NORTH UNIO STREET Stone 28

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For Safety 'The Flower Box 622 MAIN STREET EAST CALL A Flo,wers for Every Occasion Prophet Otto Ulrich Main 4712 TOWN TAXI MAIN 8000 Farmen - Florist 331 DRIVING PARK A VENUE Careful • Courteous • Service (Same Ownership) Glenwood 1240 'Take Time Out for Refreshment !

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A CORDIAL WELCOME TO EVERYONE !

As Monarch of Lalla Rookh Grotto, I wish to extend greetings to all. T know that you will consider your time well spent enjoying a grand performance at our tenth annual . Thank you for your patronage which is our success. LEON M. HILL, Monarch.

BALSAM WOOL BLANKET INSULATION ]. DILGER Easy to Apply Guaranteed to Save Fuel Jeweler Herb Taft Lumber Co. Masonic Emblems 1012 CHILI 'A VENUE Watch, Clock and Jewelry Repairin'g Ge-nesee 7796-7797 309 COMMERCE BLDG. Stone 4620 Open Sundays A.M. Closed Wednesdays P.M.

PROPHET KELVINATOR EDWARD H. DREIER DOMESTIC - COMMERCIAL REFRIGERATION Funeral Director Call Prophet N ohle for your 85 JOSEPH PLACE . Stone 5795 refrigerator problems NO,HLE ELECTRIC CO. Member National Funeral Directors Association 1150 MAIN ST. E. Culver 1261 Prophet Prophet ARTHUR H. BUSH OPTOMETRIST WM. C. RUDMAN Practice Limited to the Examination of the· Eye INTERNATIONAL TRUCKS and the Correction of Visual Defects 1982 RIDGE ROAD EAST 1001 CLINTON A VENUE SOUTH Rochester, N.Y. Monroe 6643 Phone: Culver 1598 Distributors Lowe Bros, Paints Huther Bros. Saw Manufacturing Co. Barnard, Porter &Remington Manufacturers of W. C. Remington R. ] . F owler Circular and Band Saws for Cutting Paints, Glass, Brushes Wood and Me·tal Artists' and Drawing Supplies 9-11-13 NORTH WATER STREET 1290 UNIVERSITY A VENUE Main 8140 Monroe 59 16

FOREWORD This is the lOth a nnual cowboys and cowgirls but on the stock. T he outlaw Rochest er rodeo, which is l;orses and Wild steers get more of a break than do not a Wild Weest show, but the cowboys and cowgirls. a real contest of In this contest no cowboy or cowgirl is permitted to ride the same horse or steer twice during an sports. engagement. and they never know what horse or The rodeo is under the steer they will draw till the notice is posted on the personal direction of Col. board, and in this way there is no chance of "fix- Jim Eskew, rancher from ing" to get a certain horse or steer. Garland, Texas, who has The cowboys and cowgirls come here at their .s taged many of the greatest throughout the own expense and compete for valuable prizes. The .Southwest before coming to the East. management is not responsible for any accident or The outlaw horses and wild steers are not trained injury to the contestants. but are like our gangsters with a mean streak in The R odeo is the world's greates t and . most their blood that will never clear up. dangerous sport. MAYY THE BEST COWBOY The success of the rodeo depends not only on the OR COWGIRL WIN!

HADLOCK PAINT CO., INC. JULIUS J . ANDERSEN Acme Quality Paints and Finishes CUSTOM TAILORING Bauer and Tilley For Ladies and Gentlemen Ladders and Scaffolding . MacMillan Ring Free Motor Oil 704 CASE BLDG. 82 ST. PAUL STREET 466-470 CENTRAL A VENUE Stone 1968 Stone 6283

Haubner & Stallknecht FRED KIMMEL Funeral Home Sheet Metal 828 J AY STREET 37 CURLEW STREET Genesee 300 Glenwood 577

WRIGHT & ALEXANDER CO. Contractors Hires Turner Glass Company HEATIN G, PLUMBIN G and John A. Hires, Manager AUTOMATIC SPRINKLER Chemical Fire Extinguishers, Supplies T elephone-Genesee 6750-51- 52 W rialco Concrete Inserts HAGUE STREET N E AR LYELL A VENUE 21-23 OTSEGO STREET Main 1056-6828 Buy Your Photo Supplies at MARKS & FULLER, INC. ROCHESTER'S PHOTOGRAPHIC HEADQUARTERS Since 1860 Stone 5771 332 MAIN STREET EAST

BUY THE THAT BEST EXTRA BUY WAR AT BOND $18.75

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Open Day and Night All Under Lights TURNER'S Downey Flake Doughnut Shop .and Willow Point Park Van Dyk Duchess Coffee The Most Beautiful Out Door Sport Field 385 MAIN STREET E. Main 8404 in Western New York Out Door Sports of Every Type PRICE'S FISH MARKET Prophet Jack Garliner, Owner Now owned by Turners Dancing Every Night 385 MAIN STREET E . Stone 163 BAY ROAD, WEBSTER STUART OLVER HOLTZ CO. G. F. HOLTZ, PROP. Plating - Lacquering - Metal Spinning Manufactures of metae Specialties Silver Ware Repairing 406 PLATT STREET PHONE, MAIN 5560

HOW RODEO EVENTS ARE JUDGED

Rodeo fans w l1 o attend loose-rope, one-band contest. and the rest of the the tenth annual Rochester ride is gove rned by the rules sam e as th e saddle contest. rodeo, ar e naturally puzz led T he judges ar e placed in various par ts of the how these various events arena so that t he r ider will be sure to w ith are judged. both feet a nd not on one side, then they compar e markings, and the lowest markings on the best In the saddle a nd bare- t hree rides produces the winner. back bronc riding, the con- In the and steer w r es tling events, testants are given points, they are judged by the stop watch, and three min- and it is necessary that utes are given the ropers and the steer w restlers, t hree experienced judges are selected, ones that are and if they fail to catch and throw their animal fair and impartial to all contestants. they are disqualified. The lowest amounts of second's will desig nate the In the bronc riding events, the better a horse three winners in the day money. bucks the better marking the rider is given, and In this contest it will be a fi ve calf or steer aver- the rules say that the first fiv e jumps out of the age, and in the bronc and steer ' riding contes ts it chutes, the rider must have his against the will be a five horse average, and any cowboy w ho horse's shoulder s, and if a rider fail s to comply has not been disqualified will be entitled to com- with the rules he will be disqualifi ed, regardless of pete for the final money. how good a ride he makes. The time consumed by the bronc rider or steer In the bareback bronc r iding contest, this is a . rider is usually ten seconds.

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RIGHT WAY CORRIGAN Compliments of RESTAURANT AND GRILL All Legal Beverages 204 GENESEE STREET M. IUPPA CONSTRUCTION CO. Genesee 7898 For Bathinette* CHOOSE A COMBINATION BATH AND TABLE That Little You'll find REAL pleasure in bathing your Broncho little Broncho Buster in a "Bathinette ". Buster On sale in infants depts. of leading stores.

IN YOUR HOME Trade-mark Reg. U. S. Pat. Off. and in Canada.

COLONEL JIM ESKEW, Arena Director

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Compliments of Compliments of KEYSTONE CARTING COMPANY FREY THE WHEELMAN, Inc. 23 NORTH WASHINGTON ST. Main 4626 79 HOWELL ST. Stone 3430 Frank Ashton Funeral Home PROPHET FRANK ASHTON Owner and Manager 1218 CULVER ROAD Telephone, Culver 2529 Mr. Ashton is now in the service of his country and the persoal service of this business continues under the· man- agement of his wife, Ma.ry R . Ashton, who is a licensed funeral director and embalmer.

HOW I HANDICAP. RODEO CONTESTS By "Fog Horn" Clancy Handicapping a rodeo is just like handicapping the rating of the horse, I know within a reasonable any other sport-you have to know what it is all degree of certainty whether the rider will measure about. up to the prowess of the animal or whether the Having spent nearly half a century watching contestant will be thrown, or disqualified. rodeo contestants, some of them from almost the As calves and steers are usually brought fresh time they left the ranch and they appeared in their from the range for the roping and wrestling con- first rodeo event, I can qualify there. tests, there are no figures available for these ani- In fact for more than forty years I have kept a mals. Then I have to draw on past experiences, by p rivate form chart of their performances and have estimating the size and weight of the animal and .accumulated a thorough working knowledge of their placing it alongside my rating of the contestants .ability. That is, I know pretty much the speed and to forecast the results. accuracy of ropers, the strength and ability of steer w restlers, and the riding chances of steer and Many of the best animal buckers in the wild b ronk riders. Brahma event are kept in contests for All contestants' reputations naturally, are based several years. But the first time I see them buck, on their past performances. My private book shows I am able to get a line on what to expect and can records and ratings of every outstanding rodeo pick the riders who will most likely ride them and contestant in the United States, and also those of those who will not. ever y worth while horse. Handicapping, My handicapping of a rodeo is not a crystal- then, boils down to a matter of figures and deduc- gazing feat, but a mathematical problem wherein I tions-not guesswork. measure the ring generalship, courage, ability and With these facts and fi gures I am able to tell endurance of the contestant against the brute. pretty accurately in advance what will happen when streng,th and the natural cunning of the animals. certain riders meet certain horses in a rodeo con- So do the followers of rodeos make their deduc- test. By placing the figures of the rider alongside tions and wagers.

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Beryl Jackson of Houston, Texas, clever cowgirl trick rider who performs the most diffi- cult stunts upon a fast running cowpony with an ease, grace and lightning-like rapidity that is amazing. She's as clever as she is good looking so you know. she's really clever.

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T.C. KEEP COOL enjoy the Finest Drinks and Food AT THE AIR-COOLED Powers Hotel Taproom Mgr.-Dir., M. }. Kelley Res. Mgr., E. }. Braun

BAREBACK BRONC RIDING CONTEST Riders will _be selected and stock for each day will judges. Horse must be spurred in sl1oulders first be furnished by the management. One hand rigging jump out of chute. Eight seconds will be allowed to be used. Riders may use their own rigging if for ride before signal is given by timer. Time to rigg ing is not over ten inches in width at hand hold start w hen horse leaves chute. and not over six-inch "D" ring, or not a freak- Any of the following offe nses will disqualify a judges to decide on all rigging. Horses to be num- rider: bered and drawn for. R iders who are knocked off Cheating in any manner; being bucked off; not at chute or when a horse falls out of a chute, the being r eady to ride when called; touching animal rider w ill be entitled to a re-ride. If horse fails to with free hand; use of any substance or preparation buck, re-ride to be granted at the discretio_n of the on any part of r ider's clothing or equipment.

Alliance Roofing & Siding Co. Morris Rosenbloom & Co. 538 H U DSON A V E NUE Importers, Wholesalers, Distributors, Prophet Frey, Prop. Glenwood 2108-M Manufacturers Agents You still have an opportunity to fix your roof or Watches, Diamonds, Jewelry, Premiums' sidewalls now without down payment Specialties, General Merchandise Free Estimates 29-33 ST. PAUL STREET CALL TODAY--DON'T DELAY--STONE 3845 Stone 2391

MOHAWK TAVERN Norbert E. Vay Joseph R~ Vay All Legal Beverages V AY FUNERAL HOME Fine Food 804 MAPLE STREET 2154 LYELL AVE. Glenwood 5386 Helen Bertram, P rop. Genesee 5938

The Rochester TRYNOSKI'S WOODCRAFT SHOP SNAPPY MUSTARD Inc. Home Builder's Products and Specialties Made Makes a Good Sandwich Better- of Wood AT ALL FOOD STORES 10c 300 NORTON ST. Glenwood 2017

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Arthur Allan, and his famous border collies, the most remarkable act of its kind in America, a great exhibition of canine training and an astounding demonstration of real dog-sense. Mr. Allan's work with these clogs will intrigue and immensely interest each spectator.

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CHAS. KENNEDY BEVIN CIGAR CO. Funeral Director Wholesale Cigars 1601 EAST .MAIN ST. Culver 3847 365 CENTRAL A VENUE FLAGG RESTAURANT PATSY'S GRILL Home Cooked Meals Our Specialty Beer - Ales - Wines - Liquors All Legal Beverages Dinners Served All Day FLOAT BRIDGE Culver 3046 It Pleases Patsy to Please You Charles Johnson, Prop. 507 .MAPLE STREET Genesee 3308

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FERNWOOD AUTO PARTS Ashley Machine Works AND MACHINE SHOP Incorporated Complete Line of Office and Factory AUTO PARTS 71-1- UNIVERSITY AVENUE 289 FERNWOOD A VENUE Stone 24 13-14 Rochester 7, New York

MUEHLEISEN BAKERY Compliments of A ugust Muehleisen,. Prop. THE SUBWAY FORGE High Grade Baked Goods J. Rowley Clark 602 J AY STREET Genesee 3742 25-31 FAVOR STREET Main 3517

STEER WRESTLING CONTEST Contestant will be disqualified if he attempts to, Hazer must retire from fi eld as soon as wrestler in any way, tamper with steers or chutes. Only one catches his steer and must not render any assis- hazer all owed. Contestant must furnish own hazers tance to contestant while contestant is working and horses. After catching steer, wrestler must with steer. Failure to observe this rule will impose bring it to a stop and twist it down. If steer is penalty on contestant. accidentally knocked down or thrown down before T here will be a time limit of two minutes in this being brought to a stop, or is thrown by wrestler contest. If. wrestler has not caught and t hrown his putting animal horns into ground, it must be let up steer in two minutes, he will retire from arena on on all four feet and then thrown. Steer will be con- signal and be given no time. sidered down only when it is lying flat on its side, Ten seconds penalty for beating or breaking all four feet out and head straight. The fa ir ness of barrier. catch and t hrow will be left to the judges and t heir decisions will be final. No penalty for breaking horn.

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Telephone Stone 2397 CHARLES H. LAMB ALLEN TIRE & VULCANIZING CO. Wholesale and Retail Complete Vulcanizing Service Oysters FISH' Clams New and Used Tires At the Esso Station All Sea Foods in Season 350 Clinton Ave. S. from Marshall to Gri ffith St. 70 FRONT STREET Main 1237 FRED M. SMITH FISHER'S RESTAURANT RESTAURANT All L egal Beverages 8 M ILL STREET 406 LYELL A VENUE

N. Y. S. License C-357 Culver 3300 WM c. WESTFALL BERGER-KLEIFGEN CO., Inc. FLORIST 10-12 P UBLIC MARKET Flowers for All Occasions Wholesale Foods and Beverages 1092 MT. HOPE AVE. Monroe 1205 Compliments of GEORGIA'S RESTAURANT HAUGHTON ELEVATOR CO. Fine Food - Good Coffee 350 MAIN ST. EAST Main 5621 21 SOUTH A VENUE Compliments of EMPIRE LAST WORKS DO-NUT CENTER Branch United Last Co. 497 MAIN ST. E. Main 7992 P AL MER ST REET Rochester, N.Y. Full details concerning the Berkshire New Monthly I n come Continuation Pipe Organ Policy w ill be gladly furnished you upon TUNING - REPAIRING - CLEANING request without obligation ; simply phone, write-or better yet-drop in to see us. TOWER CHIMES FRED 8. LYDDD N REPRESENTATIVE BRYANT G. PARSONS Policies for All Purposes 182 COMMODORE PKWY. Hillside 2864 600 REYNOLDS ARCADE BLDG. Main 7978

Claude Morris of Chandler, Arizona, one of America's g reatest steer wrestlers or - daggers, although he has sustained many injuries in this roughest of all sports, his iron nerve is still unimpaired and he is still downing the longhorns in thrilling, rapid manner.

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793 MONROE A VENUE MONROE 7480 Austin F. Grab, Pres. Robert F. Woerner, V . Pres. Leonard H. Henderson, V. P res. Roy A. Duffus, Sec. Philip C. Goodwin, Treas. JAMES JOHNSTON AGENCY INSURANCE 208 GRANITE BLDG. FIRE - CASUALTY - BONDS MAIN 697

UNION HOTEL THE WHITE KITCHEN 40 SOUTH UNION ST. Main 8469 RESTAURANT Home Cooked Meals J. L. F ico Louis Koehler Bill Gefeke "A Good Place to Eat" Sauerbrat'en Our Specialty 503 WEST AVE. . Genesee 6785 Compliments of HONEY KAUSCH'S GRILL ELAM SHOE CO. All Legal Beverages 1500 CLINTON A VENUE NORTH 901 JOSEPH A VENUE Main 8740 PULLMAN GRILL ADAM BROTHERS Chas. La R.oche ZEPHYR - FORD - MERCURY We Serve the Best Food, Beers and Liquors We Service All Makes of Cars 26 PULLMAN AVE. Glen. 4913 42 HAAGS ALLEY Stone 5330 Compliments of FRANK GRINNAN GEORGE RANDALL 1525 LAKE A VENUE Glenwood 6614-6615 PARKING STATION Open Nights and Sundays LAKE AVENUE opposite KODAK PARK Known for Fine Meats FRED A. FISHER Compliments of All Legal Beverages - Good Food DAN SOHN MACHINE COMPANY 1456 CLINTON AVE. N. Glen. 7246 24 MARlETT A STREET

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LADY LUCK CAN ATTEND THE DRAW While precision in casting the lariat in calf roping, strength, agility and weight in bulldogging, science, stamina in bronk riding play an important part in the rodeo contest, yet lady luck can sit in on the drawing for any contestant, as all stock is drawn by lot, and no contestant is allowed to pick the animal he is to attempt to subdue or work with the same animal twice. Therefore each contestant is interested in the drawing and knows that luck in the draw, backed by ability and courage, is usually enough to take one of the big prizes, but bad luck in the draw is a handicap hard to overcome. This is especially true in the bronc riding. Should a rider draw a bucker that is too rough and is sure to throw him, he is as good as out of the fin als where the biggest awards are made, yet if he should draw a bucker of just mediocre ability, it takes a lot of good riding ability to overcome such a handicap as the animal as well as the rider is judged. In the cowboy and cowgirl bronc riding at the rodeo here the mounts will be drawn from Colonel Eskew's large string of outlaw buckers, of which the following are tops : 1-Harris Black 12-Strawberry Roan 23--Miles City 34--Double Trouble 2---Waverly 13- Ace of Spades 24--Alonzo 35-Kluney 3- Yo Yo 14-War Paint 25-Black Diamond 36--High Voltage 4-J esse James IS- Farmer Boy 26-Eight Ball 37-Stretch 5-Mickey Mouse 16-Case Bay 27-Lovely Lady 38-Dakota Red 6-Eagle 17-Wincl Mill 28-Rio Grande 39-Deadwood 7-Pictures 18-Banjo 29-Big Stoop 40--Dark Alley 8- Buckskin Joe 19- Honky-Tonk 30--Jackson 41-Leather Puller 9--Pay Day 20--Blue Jay 31-Yellow Fever 42-Rough as Hell 10-Hell Diver 21 - Power House 32-Pretty Boy 43-Sun Fisher 11-Pacos 22-Reckless Reel 33-Zebra Dunn

"Why Buy When We Supply" Compliments of Modern Coat and Apron Service Incorporated Rochester Plumbing Supply Co. LINEN SUPPLY SERVICE 281 MILL SREET Telephone Main 7887 Main 6235 534 ST PAUL STREET Roches ter, N.Y.

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AND NOW DELICIOUS BOND HAS LOTS OF BODY-BUILDING PROTEIN TO HELP YOU TO REPLACE RATIONED MEAT

English Saddle English Bridles National Tool & Machine Co. Manufacturers of Bridles - Boots - Spurs Tools - Dies and Special Machinery Horse - Dog - Sporting Goods Repair Work Promptly Done Jobbing and Stamping Est. Chas. H. Weniger 41-43 SOUTH WATER STREET 122-124 SOUTH AVENUE Stone 4717 Rochester, N. Y.

BOEHMER'S RESTAURANT Compliments of AND TAP ROOM ARCHIE LIPSKY Sea Foods Home Cooking Legal Beverages POULTRY Special Attention Given to Parties 264 CLINTON AVE. N. Phone Main 8997 60 FRONT STREET Main 6969

Best Wishes for a Successful Rodeo from- V. VALENTE MR. L. B. FINEWOOD

URBAN RITZ MR. WILLIAM ELSER

EDW. WEGMAN MR. WILLIAM CURTIS

DR. S. A. LINDSAY A. W. "GIMP" WEGMAN

MR. GUY MICHAEL WEBER MACHINE CORP.

MR. SAUL FRANKEL DAVIS HOWLAND OIL CORP.

MR. PAUL MOONAN AMERICAN HOME FOODS, Inc. Clapp's Baby Food Division . All Kinds of Accordions Tuned and Repaired Compliments of Shabbarrasi Music Store Musical Instruments of Every Description PAUL A. MAC INNES TOOL Co. Piano Accordions Our Specialty CARBIDE TIPPED TOOLS Teacher of Piano Accordions and All Instruments 857 PORTLAND AVENUE 764 CLINTON AVENUE NORTH Rochester 5, N.Y. Stone 2191

Performers in the Service You may miss some of your favorite performers of former years. Their absence is due to the fact that they answered Uncle Sam's call to arms.

Tom Mix Eskew, trick rider and pickup man, months ago and is now probably again in the South youngest son of Col. Eskew, in the artillery division Pacific. somewhere in the Pacific. Mark Rossi, former fancy rope spinner, and Jim Eskew, Jr. (Junior Eskew), featured fancy Rabbit Quirk, bull rider, are two JE boys who roper, calf roper and all around star of the rodeo, made the supreme sacrifice, both killed in action eldes t son of Col Eskew, in Special Service, some- in the South Pacific. where in the Pacific. ] unior is with the entertain- Freddie Faulkner, bareback bronc and bull rider, ing unit called "Yanks a Poppin'." In March he in service in the South Pacific. Has been back in obtained a 30 day furlough, flew from Guadalcanal the states for some time for a much needed rest to Ardmore, Oklahoma to visit his wife and little and will probably be sent back to the Pacific. daughter, and entered the roping at Fort Worth, making the longest trip that any cowboy ever made Freddie Lorenze, former steer wrestler and bull to a rodeo. rider, with a bomber group in South Pacific. Jack Kennedy, former bull rider, Heavy Artillery Buttons Yonnick, bull rider and bareback bronc in Germany, twice wounded, and has points enough rider, was in the Aleutians, and is probably now in for a discharge and is expected home this fall. the South Pacific. George Ward, former bronc rider and favorite Pat Clancy, youngest son of Fog Horn Clancy, with rodeo audiences, has been overseas for second seeing action for the second time in the South time and present address is unknown. Pacific with the U. S. Navy. Lou Rudolph, former JE announcer, in the serv- Bob Matthews, former trick rider, bull rider and ice, but present whereabouts not known to us. ar ena secretary, in India with the cavalry. Helped with the building of the Ledo Road, and last fall Billy Beutler, bull rider, with U. S . Navy in the assisted with the first rodeo ever staged in India. South Pacific. Frank Quirk, bull rider, was in the South Pacific, Buddy Herndon, bull rider and bareback bronc obtained a furlough and was in the states a few rider, with U. S. Navy in South Pacific.

Sergeant Motor Corp. Compliments of FORD Eber Bros. & Co., Inc. SALES AND SERVICE PRODUCE High Grade Used Cars 52 PUBLIC MARKET 727 MAIN ST. EAST Stone 2695

GILLIARD GRILL STERLING DINERS All Legal Beverages 811 WEST MAIN STREET 250 CLINTON AVE. N. Main 8113 1860 EAST A VENUE Tenth Annual Rodeo

Operated and Conducted by Lalla Rookh Grotto, M.O. V.P.E.R:

Wild Stock, Saddle Horses and Special Features Furnished by Col. Jim Eskew, Cattle and Horse Rancher of Garland, Texas and Owner of the J. E. Ranch, Waverly, N.Y.

RODEO OFFICIALS Col.. Jim Eskew, Garland, Texas ...... Director and Producer

Bill Parks, Gordon, Nebraska ...... Assistant Arena Director Buck Dowell, Sundown, Texas ...... :Superintendent Wild Stock Mary LQuise Eskew, Ardmore, Oklahoma...... Arena Secretary and Timer Ruby Rea Collier, Coleman, Texas Timer Clay Hockman, Strousburg, Virginia ..... Master of Ceremonies

CONTEST JUDGES Speedy Densmore Tekamah, Nebraska Bill Parks Springtown, Texas

LALLA ROOKH GROTTO RODEO COMMITTEE Leon M. Hill, Monarch Honorary Chairman Past Monarch Bryant G. Parsons General Manager Dr. Barton Baker Secretary Past Monarch Fred B. Lyddon . Treasurer Carl L. Drexler .. Assistant Manager

Advisory Committee: Grotto Secretary, Charles Visitors Committee: All Past Monarchs. M. Colton, Archie Bubier, Past Monarch Robert Awards Committee: Leon M. Hill. E. Burns, Carl Johnson, Barton Baker, Carl Drexler Carl Ayen William A. Doane, Fred Parade Co_mmittee: Past Monarch Frank J . Helbing, George Holtz, Charles Kortz,' George Buehlman, Marshal; Greeters-Chas. L. Kortz, Lawn, Walter H. Woodworth, Louis E. Hall, President; Hy Malley, Captain. Patrol-Eric Fred B. Lyddon, Charles Kirby, Frank Van Redshaw, President; Howard E. French, Cap- Lare, Norman Kreckman, Ralph F. Rohlin. tain. Pipe Band - Francis Love, Pre sident; Reserved Seats: Mrs. Punnett. Charles Ewart, Pipe Major. Military Band- William Melville, Director; Chas. , Van Norman, Advance Ticket Committee: Car I Johnson, Manager. Chairman; Charles L. Kortz, Assistant Chair- mail; Committee-Every member of the Grotto. Arena Protection Maintenance: Isaac DeRoo. Finance Committee: Walter Couchman, Past Publicity Committee: Charles B. Tutty, Sr., Fog Monarch Fred B. Lyddon, Past Monarch S. G. Horn Clancy. Bowie. Grotto Grounds Foreman: Willard Punnett. Ushers Committee: Past Monarch Carl Ayen, Chairman; Harry Burrows, General Admission; Minute Men: Stan Harris, Erie French, Wil- Bob Griffin, Bleachers. Fred Helbing. liam Beldue, Milton Crissy, A. J . Thompson, Program Committee: . CarL Drexler, Fred Eb- Pete Van Neil, Hugh Barnum, Roy Baird, Wil- becke. liam Craw. Tailors and Furriers to gentlewomen 39 EAST A VENUE - PROGRAM EVENT NO.1 Overture--The Cowboy Band, AI Lay, Director

EVENT NO.2 Grand Entry of Contestants and Serpentine Maze led by the Charming California Drum Majorette Bobbie Knapp Introduction of Officials and Special Characters

EVENT NO. 3 The Dance of Rangeland, Quadrille on Horseback

EVENT NO.4 Bareback Bronc Riding Contest Contestants must ride ten seconds to qualify.

EVENT NO.5 Trick and Fancy Roping Featuring Auvil Gilliam and Buddy Mefford

EVENT NO.6 Rodeo Varieties Jack and Bobbie Knapp Jack the undersized cowboy in rope manipulations,

EVENT NO. 7 Jack Andrews and His Trained Brahma Bull "Henry"

"ONE TRIP PLUMBER Heberle Riding Academy Call Culver 3457 and Boarding Stable Prophet FRANK H. SCHUTH 3 AND 5-GAITED HORSES 670 WINTON ROAD NORTH Plumbing, Heating 751 BROWNCROFT BLVD. Culver 5977 "We have our tools with us"

PROPHETS Prophet Francis Love Charlie Rebscher Gen. 16 Scottie's Auto Glass Shop Bill Cameron Monroe 4268 Glass for All Purposes Cameron Realty Company SAFETY GLASS FOR ALL CARS REALTORS and TRUCKS 214 POWERS BLDG. Main 5847 456 MT. HOPE A VENUE Mon. 6222 LISTINGS WANTED Bring your real estate pro.blems to us. SEARS, ROEBUCK & CO. TWO STORES IN ROCHESTER MONROE AT SOUTH UNION 476 RIDGE ROAD WEST MAIN 7000 GLENWOOD 556

PROGRAM Continued EVENT NO. 8 Bronc Riding Exhibition by America's Smallest Cowgirl Bronc Rider, Mary Parks

EVENT NO. 9 Western Songs by the Ranch Boys

EVENT NO. 10 Calf Roping Contest

EVENT NO. 11 Tom Hunt, Noted Rodeo , and His Educated Mule "Mae West"

EVENT NO. 12 Cowboys Saddle Bronc Riding Contest Ten seconds minimum time limit.

EVENT No. 13 Funny Ford Count Ernesto and his Dizzy Lizzie.

FIFTEEN MINUTE INTERMISSION During this rest period you are invited to visit the Refreshment Stands where you will find quality foods and soft drinks.

AT INTERMISSION REFRESH YOURSELF AT SOL'S STANDS At either side of the Bleachers and under the Grandstand After 'the Show-- at SOL'S, CULVER ROAD, SEA BREEZE

Nickel Alloy Marbral Products Semi Steel MARION BRASS AND ALUMINUM B. G. COSTICH & SONS FOUNDRY, Inc. Agent Allied Van Lines, Inc. Manufacturers of Local and Long-Distance Moving Packing - Shipping BRASS BRONZE ALUMINUM IRON Fireproof Warehouse, Rigging and Erecting SOLDER BABBITT Heavy Hauling, Freight, Crane Service Alloys to Your Specifications Light Carting and Deliveries 101 LOUISE STREET Genesee 2634 271 HAYWARD AVE. Cul. 700-701-702 CULVER 4017 751 BROWNCROFT BLVD. LEO H. LEWIS Valley Echo Caterers No Parties Too Large or Too Small Clambakes Picnics Luncheons Receptions Bridge Parties Church and Lodge Suppers

PROGRAM - Continued

EVENT NO. 14 The Shooting Mansfields Plus a death defying knife throwing stunt.

EVENT NO. 15 Allan's Borderland Collies

EVENT NO. 16 Cowboys' Contest

EVENT NO. l7 Jack Andrews and His Australian Bull Whips

DRAWING FOR FOUR UNITED STATES WAR BONDS (Evenings Only)

NURSERY STOCK For Your Next Suit See DRIVEWAYS WALKS POOLS SPRAYING TRIMMING CHARLIE DENGLER WM. LAUWERET Landscape Contractor Custom Clothes Designer Tree Moving a Specialty 55 CLINTON A VENUE SOUTH 43 WISCONSIN STREET Culver 4014 Opp. B. Forman Co.

Phone, Monroe 1864 You'll find the best in Toys, Awnings and Camp Supplies THE GRAY CARPET CLEANING WORKS JAMES E. FIELD CORP. Oriental and Domestic Rug Washing 330 EAST MAIN STREET Stone 794 251 SANFORD STREET SIMON FELDMAN AGENCY INSURANCE AGENTS UNDERWRITERS BROKERS LIFE FIRE AUTO BONDS LINCOLN-ALLIANCE BANK BUILDING Phone, Stone 7250-7251 ASSOCIATE HARVEY FELDMAN

PROGRAM - Continued

EVENT NO. 18 Jumping Horses

EVENT NO. 19 El Toro "Y" Toreadors, Jack and Bobbie Knapp

EVENT NO. 20 Cowbo.ys' Wild Brahma Contest Another timed event.

EVENT NO. 21 Cowboys' and Cowgirls' Trick and Fancy Riding

EVENT NO. 22 Beautiful and Colorful Finale

THE Tom Hunt - Jack Knapp - Brahma, Hank

GEORGE'S DINER Lewis Ness Carting Company See the Rodeo for Pleasure 333 SOUTH AVENUE See Prophet Bolton for Good Food Service since 1869 48-52 LAKE A VENUE Furniture and Freight Mo·vers Open 6 A. M.-12 Midnight LEON M. HILL, Pres . Phone Main 7351

Compliments of Thos. F. Street & Sons All Kinds of lnsurance Brown Chevrolet Co. Including Life Insurance and Surety Bonds 769 MAIN STREET WEST 47 STATE STREET Main 584 Brand Your Printing AUTOCAR with this label TRUCK SERVICE of the Allied Printing Trades Council and THOMAS HUGHES, Prop. you will rope more business. Remember thousands buck when it is omitted. 4 ALEXANDER STREET ALLIED PRINTING TRADES COUNCIL OF ROCHESTER, N.Y. MAIN 1036 35 EAST MAIN STREET MONROE 7744

FAST RECORDS You will probably be watching to see if any of the contestants in calf roping or s'teer wrestling break any world records, and while it might be possible, it is not probable, as the records are now so fast that it seems improbable that either of them will be broken for a long time.

Calf Roping: Jack DcGraftenried at Graham, eleven times until Rube Roberts set a new record Texas in 1922 lowered the world's calf roping record of 3 3/5 seconds at Fort Worth in 1929. to 18 seconds. It was broken five times within the R.obert's record held until 1936 when both Hugh next three years and Lee Robinson at St. Peters- Bennett and Dave Campbell, at Salt Lake City; burg, Florida in 1925 made it 12 seconds. Utah, set the record at 3 1/5 seconds which is still In 1927 John Bowman at Hupup, California, es- the lowest record. tablished the world's calf roping record at 11 sec- In March, 1944, Buck Dowell, at Houston, Texas onds flat, and the nearest approaches to this record made a time of 4 4/5 seconds. In May with the JE are Buddy Mefford, St. Clair, Canada, 1935, 12 sec- Ranch Rodeo at Providence, R. I. Claude Morris onds; Junior Eskew, Cortland, New York, 1943, made 4 3/5 seconds, while a week later at New 12 seconds; Irby Mundy, Toronto, Canada, 1944, Haven, Conn. Jack Jackson made 4 2/5 seconds. 12 1/5 seconds. Then on June 3rd, at Hartford, Conn. Speedy Dens- Steer Wrestling: Mike Hastings at the New more made 3 1/5 seconds equalling the world's York Stampede in 1916 set the world's steer wres- record and making three co-holders of a record that tling record at 12 seconds. This record was broken is liable to stand for a long time.

We Pay Murder for Used Cars Trade, Your Late Model for a Cheaper Car and Cash PRICES AT PEAK NOW! May Drop as Much as 300 Over Night

SAGAMORE MOTORS 3§0 EAST AVENUE MAIN 7680 Enjoy a Bag of Peanuts! Special Machinery Main 6149 Furnished by Manufacturers Tool & Die Co., Inc. GARGANO BROTHERS, Inc. Makers of 284-290 ALLEN STREET Tools, Dies and Fixtures Roasters, Salters, Packers of 24 VERONA STREET High Grade Peanuts A. W. Fromen, Pres.

RODEO SCORE CARD EVENT NO. 4 No. Name Horse Time

EVENT NO. 10 No. Name Time

EVENT NO. 12 No. Name Horse Time

EVENT NO. 16 No. Name Time

EVENT NO. 20 No. Name Time

"MIDGE" WEBER Compliments of RESTAURANT PALACE COFFEE SHOPPE "Food that Satisfies" All Legal Beverages 75 CLINTON A VENUE NORTH 66 CLINTON AVE. N. Phone, Main 8276 Main 8992

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RODEO RULES Only the principal points in the rules are given, catch wit h either must r etire from the arena and believing that the rules in their entirety are too will be given no time. voluminous to interest the average layman and that Principal Points in Steer Wrestling Rules the principal points given will enable the spectator All wr estlers draw their steers by lot. Wrestler to understand the conditions under which the con- and hazer a re all owed to leave the chute with steer, t estants are working. but must not touch steer or leap until after the Cowboy Turtle Association standing and regula- steer has crossed the starting line and starter's flag tions governing entries will be in force. has dropped. No mistreatment of stock will be tolerated, any Wrestlers must leap from horse, catch steer and contestant g uilty of this offense will be immediately twist the animal down. If steer is thrown by disqualified and barred from further competition. wrestler pressing horns against the ground, steer Judges' decisions shall be final, and they may dis- must be let up and twisted down. If steer falls in qualify any contestant for any of the following opposite way fr om w hich it is being twisted (Dog offenses ; Rowdyism, quarreling with judges or Fall) then steer must be let up and twisted down officials, abusing stock, not being r eady for events. again, or rolled over to where all four feet are out No contestant will be allowed to withdraw from from under steer. any event unless disabled and must then furnish The official recorded time is the time elapsing certificate· from official rodeo physician. between the starter's flag and the flag of the field judge who signals that the throw has been com- Princi.pal Points in Bronk Riding Rules pleted. All r·iders draw their mounts by lot and must at- tempt to ride the horse they draw. R iders will be Principal Points in Bareback Bronk Riding Rules disqualified if they cheat the horse to keep him from Rules in bareback bronk riding are principally doing his b est. the sam e as in saddle bronk riding, except riders If saddle comes off, rider is entitled to a re-ride ride with a circingle, one hand on the circingle, the on same horse. Should horse fall before ride is other hand in the air, horses have no r eins in bare- completed rider will be given a re-ride, but if rider back riding, riders must not change hands on makes an honest effort and horse fails to buck rider circingle or touch horse in any manner with free w ill be allowed to draw another horse for a re-r ide. hand. Any of the following offenses disqualifies rider; The masterfulness of the manner in which the Losing stirrup, change-hands on r ein or losing rein, r ide is made with the amount of scratching done being bucked off, failing to scratch (keeping feet by the rider .and the roughness of the horse are the moving in kicking motion), wrapping r eins around deciding factors with the i11dges. hand, pulling leather, hitting horse with hat or Principal Points in Steer Riding Rules hand. Riders draw their mounts by lot and must at- Principal Points in Calf Roping Contest tempt to ride each animal drawn, to turn one ani- Roper must not start before starter's flag drops. mal clown or refuse to ride would disqualify rider. Penalty for breaking starting barrier 10 seconds. Steer or bull r iding is done with loose rope drawn Roper must m'ake catch that will hold calf until around animal's wethers, riders must ride with one he gets to him, five to ten seconds fine for roper hand on this rope, the other hand in the air, must jerking down or busting calf with lariat in making keep feet moving in a kicking motion, must not the catch. Roper's horse must not drag calf over touch animal w ith free hand. No knots or bitches three feet at any time; penalty 20 seconds. Roper in rope is permitted. Judgment on rides is based must t hrow calf by hand, if calf has fallen down upon the masterfulness of the manner in which the when roper gets to calf he must allow calf to regain ride is made, the roughness of the animal and t he feet and then throw by hand. Roper may cross any amount of scratching done by rider. three feet and tie. Tie must hold until after judge has passed upon same. Rules Governing other Events Will Be E xplained Each r oper is allowed two loops and failing to by the Announcer

Compliments of Compliments of Geo. E. Hazard Co., Inc. Wholesale Retail NATIONAL ICE CO. 546-548 MAIN STREET EAST 99 OAK STREET Main 3380, We Supply the ]E Ranch Rodeo- S. J. WALLACE DEALER HARNESS AND WAGONS HAY - STRAW - GRAIN 139 PARK AVENUE

MONROE 2783 -J ROCHESTER, N. Y.

WALKER'S CHICKEN PIES Bus. Phone, Main 8466 Filled with Choicest Chicken-No Vegetables CODY'S GARAGE 26 VELOX STREET Glenwood 3783 Towing Service-Gas and Oil Delivery and Special Price on Quantity Orders 379 HUDSON AVE. Cor. HERMAN ST.

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BENEDICT MEISENZAHL FRANK WEH'S GRILL Coal - Coke - Fuel Oil All Legal Beverages 377 MAIN STREET W. Main 63 6863 46 SOUTH A VENUE Main 7995

Compliments of Established 1848 JIM'S CANDY SHOP CROSS BROS. CO., Inc. Peter Calles, Prop. Manufacturers of "FLEX-O" LEATHER BELTS Noted for Fine Candies Dealers in Transmission Appliances 1521 LAKE A VENUE Glenwood 989 112-114 MILL STREET

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WM. T. JACKLING & SONS, Inc. THE HOME STORE Wrecking Contractors Quality Clothing for the Entire Family 678 CLINTON AVE. S. Monroe 6776 12 STATE STREET Main 3928

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FLOWER CITY BUILDERS & FEED KELLY'S GRILL SUPPLY CO. Leonard Kelly, Prop. Mason Supplies - Feed Supplies All Legal Beverages 1284 MT. READ BLVD. Glenwood 5310 662 SOUTH A VENUE Monroe 9369

CHATTERBOX GRILL DUNNE'S BICYCLE SHOP All Legal Beverages Repairs on All Makes of Bicycles 659 CLINTON AVE. N. Main 7792 371 JEF FERSON AVE. Genesee 628 EAGLE HOME INSULATION Towing -Crane Service Saves up to 40% of Fuel Warmer in Winter-Cooler in Summer TIMKEN OIL BURNERS ELMER'S Brighton Garage ELECTRIC WIRING and FIXTURES General Repairing-Cylinder Reboring Laube Electric Corp. Body and Fender Work-Batteries "40 Years in Business" 1848 MONROE AVE., Near Twelve Corners 219 EAST A VENUE Hillside 2105 Stone 104

CALF ROPING CONTEST

T here shall be three timekeep- ers, a tie or fi eld judge, a dead- line referee and as many other o ffici als as the local management finds necessary. Arena conditions w ill determine start and deadl ine. Rules should be imposed as local conditions warrant, but such penalties should be sufficiently drastic to prevent deliberate in- fractions that bring advantage to contestant. Animals used for this event should be inspected and objectionable one eliminated. CATCH AS CATCH CAN Two loops will be permitted a nd should he miss with both he must retire and no time will be allowed. Roping calf without re- leasing loop from hand is not p ermitted. Rope must be on calf when roper gets hand on three feet. If calf is down when roper reaches it, calf. the calf must be let up to his feet and thrown by Contestant must adjust rope and reins in a man- hand. The tie must hold until passed on by the ner that will pr event horse from dragging calf. judge and roper must not touch calf after giving Contestants must receive no assistance of any kind finish signal until after judge has completed his from outside. If horse drags calf, fi eld judge may examination. If tie comes loose or calf gets to his stop horse. feet before t he tie has been ruled a fair one, the When roper busts a calf intentionally, in the roper will be marked no time on calf. Untie man opinion of the judges, the roper is disqualified. must not touch calf other t han take rope off until Rope may be dallied or tied hard and fast-eith er judge has passed on tie. is permissable. Contestant m ust dismount, go down Ten seconds penalty for beating or breaking rope and throw calf with hands and cross tie any barrier.

SEAGER'S RESTAURANT Compliments of All Legal Beverages COURT STREET PHARMACY 222 CLINTON AVE. N. Main 7971 401 COURT STR EET Main 746 1

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ZIMBRICK HOTEL M. J. ZONNEVYLLE SONS F ish Fry Friday Nights - 40c Manufacturers of Pure Soaps All Legal Beverages Soap Chips a Specialty 805 J OSEPH A VENUE Works: 2052 MAIN ST. E. Culver 3208

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MAIN 3398 448 POWERS BUILDING GENESEE 1000-W

COWBOYS' BRONC RIDING CONTEST

Riders a nd horses for each cla y will be selected by manage- ment: horses to be furnished by m anagement and riders will draw fo r mounts_ If rider draws a horse he has once ridden during this contest, he must draw again. Contestants must ride as often, and on a ny horse, as judges deem n ecessary to determine winner_ Rid- ing to be done with plain halter, ONE r ein and saddle, all of which will be furnished by the managem ent. Saddles to be recognized and accepted association 14½ to 15-inch tree made and rigged on the H ambley des ign. When new saddles are bought they shall be 15-inch tree. Rein to be three. or four strand braided grass or cotton rope a nd not to exceed one inch in diameter, without tape and knots and must not be wrapped around hand. One arm free. R iders must not change hands on r ein and r ein hand must show daylight a bove horse's neck as riders leave chute. Riding rein and hand must be on same side. Horses to be saddled in chute. Rider may cinch own saddle or examine same to determine is satisfactory. T he matter of re-ricles will be decided by the judges. After the horse leaves the starting place, everything the rider clo e.s will be counted for or against him. Horse must be spurred first jump out of starting place and rider must continue to spur throughout ride to satisfaction of judges. Where three judges are used, one judge to mark horse a nd two judges to mark the ride, the three figures only to be added to determine the total p'oints. A ny of the following will disqualify rider: Use of any substance or preparation on any part of rider's. clothing or on any part of his equipment ; riding otherwise than with straight r ein from halter ring to rider ; riding with locked rowels or rowels that will lock spurs.

Specialists in Good Used Parts Since 1820 Automotive Machine Shop Monroe 6930 PAINE DRUG CO. EAST SIDE AUTO PARTS EXPERT PRESCRIPTIONIST PARTS FOR ALL MAKES OF CARS "It IS better to have your prescription filled at Brake Lining - Victor Gaskets Paine's than wish you had" American Hammered Piston Rings 545-547 BROADWAY 24 EAST MAIN STREET 25 Years of Fair Dealing Main 1820

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37 Other Varieties of Sausage .. Sold by Tour Dealer

RODEO DICTIONARY

Bicycling The act of Community Loop-A slang expression to convey scratching with first one the idea that the roper threw an extra large loop foot and then the other, or noose. in the manner of riding Crow-hops--A term contemptuously applied to mild a bicycle. bucking motions. Blowing a Stirrup-Losing Dog-fall- Putting a steer down with its feet under stirrup, which disqualifies him. The throw is not complete until steer is flat rider. on side with all four feet out. Broncho Mexican word Eating Gravel-Catching an animal by the feet with for "mean" shortened to a rope in order to throw same for handling. "bronc," in cowboy par- Hazer--Bull-dogger's assistant. After buH-dogger lance a vicious unbroken has leaped from pony to steer, the hazer, mounted, horse. picks up former's mount and also protects him Bronc-Buster-cowboy who "breaks" broncs. from being gored when he releases steer. Bucking, Buck-jumping, Pitching-The gyrations H oolihaning The act of leaping forward and of a bronc trying to unseat rider. alighting on the horns of a steer in bull-dogging Bulldogging Often termed steer wrestltng, the in a manner to knock the steer down without throwing of a steer by his horns in a rodeo event, having to resort to twisting the animal down with subject to rules of the contest. a wrestling hold. Hoolihaning is barred at prac- Bulldogger-A steer wrestler. tically all recognized contests. --The leather or hair leggings worn by the Losing a Stirrup-Pulling the foot out of a stirrup cowboy to protect his limbs from the thorns or while keeping the feet moving in a kicking motion from rain. in compliance with contest bronc-riding rules. Chuck Wagon-The rangeland cafeteria which fol- Losing a stirrup disqualifies the rider. lows the round-ups, and to which the cowboys Mail Order Cowboy--A tenderfoot in custom-made come for their meals. The chuck wagon is fur- cowboy regalia and devoid of range experience. nished by the rancher for days during the round- Man-killer-A wild horse with homicidal mania, ing up of the herds the cowpunchers do not that strikes at mounted or unmounted men. return to the ranch headquarters but take all Maverick-An unbranded stray; a term well known their meals at the chuck wagon. in the lands of ranches and cattle breeding.

Compliments of Compliments of Turnbull & Thatcher, Inc. 203 PROFESSIONAL BUILDING ZUTES, INC. Rochester, N. Y. 51 SOUTH AVENUE

WISE & PHILLIPS (Lotus Flower) PONTIAC SERVICE CHINESE-AMERICAN RESTAURANT Rochester's Oldest Pontiac Dealers Chow Mein to Take Out 1850 DEWEY AVENUE 48-50 EAST A VENUE Main 8892 Phone Glenwood 3164

LIVE STOCK INSURANCE PERRY'S BOWLING HALL A. L. Griffith All L egal Beverages Hartford Live Stock Insurance Company 583 WEST A VENUE Represented by Genesee 1236 EGBERT F. ASHLEY CO. 212 Union Trust Bldg., 19 Main St. W., Main 444 We Want To Help YOU Rochester Gas and Electric recognizes an obligation 'to help you get the utmost in economy, comfort and convenience from the 'use of the electricity and gas which we supply. T he advice and assistance of our Industrial and Lighting Engineers and our Home Service Advisor are at your disposal w ith- out cost or obligation. Let us help you with problems of your home or your business. ROCHESTER GAS and ELECTRIC

EAST MAIN GRILL GOOD FOOD Liquors, Wines, Beers and Ales QUALITY RESTAURANTS DANCING -East Side- 474 N. GOODMAN ST. Cul. 3069 Wednesda.y - Thursday - Friday - Saturday -West Side- 1076 EAST MAIN ST, Culver 5946 414 BROWN ST. . Glen. 693 1

PETER VAN REMOORTERE JOSEPH WUNSCH MARKET Bavarian Restaurant 1256 CLINTON AVE. N. Main 675 1 746 JAY STREET Ge nesee 3497

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LAEMLEIN'S MARKET BORLEN'S GRILL 883 PORTLAND AVENUE All Legal Beverages Stone 6721-6722 CHILI A VENUE AND HINCHEY ROAD

ROGERS RESTAURANT CHAMBERLIN RUBBER CO. FINE FOODS 94 CLINTON A VENUE NORTH 75 SPRING ST. Roger Dolliver, Prop. Stone 3391-92-93

WEEKS HOUSE RAPPL & HOENIG CO. We Cater to Weddings, Luncheons and Bridge Parties Dealers in Call Grace Weeks at Glen. 7009 Building Supplies Sand and Gravel 1239 LAKE A VENUE 1441 RIDGE ROAD E, Stone 218

BEN MILLER HARDWARE HERBERT'S De Voe Paints Glass Plumbing Steaks - Chops - Sea Food Electric Supplies Rochester's Outstanding Diner 551-53-55 STATE ST. Main 6818 503 MONROE AVE. Monroe 9332

EDDIE'S CHOP HOUSE LA MAY DRUG CO. Best of Foods and Legal Beverages Prescriptions Called For and Delivered 155 MAIN ST, E. Main 8056 1800 EAST AVENUE Monroe 1733

Compliments of HARMAN'S REST LOUIS JACOBSON Meats and Provisions Good Food-All Legal Beverages 35 FRONT STREET 384 RIDGE ROAD W. Glen. 7675 THE LARGEST-SELLING· PREPAR.ED MUSTARD IN THE U.S.A. TODAY!

THE RODEO ASSOCIATION OF AMERICA is to the rodeo game, or all cowboy sports, about are totalled, and from these total points the R. A. A. the same thing as the governing body of other Championship titles are awarded, to hold until the sports. It was organized in 1929 for the purpose of next yearly accounting, keeping alive the great sport of the cattle country, The contestant winning the most points in any to assist its members to place the great American certain event throughout the year is awarded the sport of the cowboy on a firm oases, for the mutual championship for that event, while the contestant interest of all those engaged in producing cowboy winning the greatest number of points in combined contests. events is awarded the title of Grand Champion or Rodeos that are now members of the R. A . A. Champion All Around Cowboy. number more than a hundred of the leading con- tests of the Unitied States. The Rodeo Association of America has been un- Each contestant winning one or more prizes at tiring in its efforts to elevate the sport and has any member rodeo during the season is credited been immensely successful. The sport under its with a certain number of points in accordance with guidance has greatly increased in popularity, and the amount of money won in prizes. These points is now r ecognized by press, radio and public as a are compiled monthly and at the close of the year standard sport.

FRANKLIN STREET GARAGE GEO. H. BLIVEN, JR. DAY AND NIGHT SERVICE WATER WORKS CONTRACTOR General Repairing and Towing Installations - Maintenance Storage, Washing, Oiling and Greasing 2010 MONROE A VENUE 89-91 FRANKLIN STREET Stone 6365-6366 Office, Hillside 1735 House, Mon. 7173-R

SYRACUSE SUPPLY COMPANY COMBINATION LADDER COMPANY Established 1885 Manufacturers of the Construction Equipment Division TIEFEL LADDERS 1349 UNIVERSITY A VENUE 818 SOUTH AVE. Monroe 4473

VAN'S SERVICE STATION WINTON GRILL H. C. Van Lone, Prop. Rae W els.h, Prop. 1132 EAST MAIN STREET All L egal Beverages Tap Room in Rear Phone Culver 5779 1784 EAST AVE. Monroe 9346

Motor Rebuilding Machine Shop Service M. DI VINCENZO VAN'S MACHINE CO. QUALITY BREAD 118 GENESEE STREET Wholesale and Retail BAKED GOODS H. O. Vancott, Prop. Genesee 2092 255 CENTRAL PARK Culver 3516

CLARENCE H. EDMONDS COMMUNITY COFFEE SHOP Dental Laboratory and Restaurant 6 NORTH STREET Phone Stone 7021 1851 EAST AVE. Monroe 9061

ROSENBAUM CO. Compliments of Dealers in LIPPA'S GRILL Scrap Iron, Metals, Rags, etc. All Legal Beverages 295 ORMOND STREET Stone 964 292 ORANGE STREET

Compliments of Compliments of WHITMORE, RAUBER & VICINUS GIOIA MACARONI CO. Compliments of ROCHESTER CANTEEN CO. 441 MAIN STREET WEST

HANLON & CO., Inc. JOSEPH MAZUR Dealers in Complete Auto Collision Service Scrap Iron, Metal, Rags, Rubber Factory Experts on Body, Fender and Radio and Paper Stock Work 417 STATE STREET 12 Years with Cunningham Auto Builders Telephone Main 4287 118 ST. PAUL ST. Main 7914

Music Dancing MAYFLOWER DONUT SHOP DODGE GRILL 239 MAIN STREET EAST Dinners and Lunches All Legal Beverages WAFFLES - DONUTS 1479 LYELL A VENUE GRIDDLE CAKES Glenwood 7291 Pearl M. Dodge, Prop. MAXWELL HOUSE COFFEE

GREEN CABS LEONARD'S SEA FOODS Ann Bob MAIN 211 Lobsters, Sea Foods, Steak FOUR CAN RIDE FOR PRICE OF ONE All Legal Beverages GREEN CAB COMPANY 1162 CLINTON AVE. N. Main 8468

APEX GRILL SOURS CARTING AND STORAGE CO. All Legal Beverages Incorporated 2001 MAIN STREET EAST Furniture Movers Frank Parizek, Prop. 41 GROVE STREET

BAKER BROS. F. Kessler, Prop. Tel. Main 8659 JUNK DEALERS KESSLER'S HOTEL Iron - Metal - Rags All Legal Beverages 191 HUDSON AVENUE Stone 7063 230 NORTH STREET

JERRY'S GRILL RED & WHITE STORE FINE FOODS Scottsville. . Road-at--Barge Canal All Legal Beverages GENERAL . FOOD STORE 325 GENESEE STREET Harry Seccombe, Prop. Genesee 5292

WM. B. DUFFY CARTING CO. CHARLIE JENKS 62 SCIO STREET Every Meal and, EveryE Drink a Pleasant Furniture, Freight and Machinery Movers Memory Phone : Main 3286-3287 26 SOUTH A VENUE Main 7960

KRIEGER FRED I. PARRISH WASTE PAPER COMPANY Plumbing and Heating Dealers in All Waste Material 96-98 NASSAU ST. Stone 293 121 GREELEY STREET Culver 1805

BAB'S GRILL BENDER BROTHERS All Legal Beverages Funeral Home 1055 HUDSON A VENUE 301 ALEXANDER ST. Stone 1179

Compliments of DODD & MILLER THE BLACK DIAMOND COAL CO. All Legal Beverages 190 YORK STREET 564 CHILI AVE. Gen. 7597

MONROE DINER Compliments of Fine Foods Reasonable Prices A. L. PROUDFOOT COAL & COKE CO. 37 MONROE A VENUE 1066 MAIN ST. E. Culver 3140

Compliments of Compliments of THE DELAWARE HOTEL DOC KOEHLER EASTERN SALES COMPANY DIRECT SALES AGENTS FOR Manufacturers of Coin Operated Equipment 1824-26 MAIN STREET EAST ROCHESTER 9, NEW YORK

BULL AND STEER RIDING CONTEST

Riders, and bulls and steers will be selected by the manage- ment for each performance. All bulls or steers to be numbered. Stock will be drawn for by the judges. If rider draws a bull or steer he has once ridden at this contest, he must draw again. Riding to be done with one hand and loose rope, with or with- out hand bold, or rigging and one hand. No knots or hitches to prevent rope from falling off bull or steer when rider leaves him. Rope must have bell-no bell, no marking. Eight seconds will be allowed for ride before signal is given by timer. Time to start when bull or steer leaves chute. Riders who are knocked .off at chute or, if bull or steer fa)ls, to be entitled to a re-ride at discre- tion of judges. Rider not to use sharp spurs. or locked rowels, and not to spur bull in the chute before gate opens.

Compliments of Compliments of R. J. VELEPEC ROWE ELECTRIC CO.

Compliments of Compliments of TUSCARORA Max Lowenthal & Sons RED MEN'S CLUB 422 CLINTON A VENUE SOUTH 700 MAIN STREET EAST

Compliments of WALTER WOJTCZAK Famous for Riding Equipment Bakery WEST MAIN AND BROAD STREET 990 HUDSON A VENUE

RAY STREB HOTEL HUDSON LUNCH All Legal Beverages Fine Food 4464 RIDGE ROAD WEST 11 HUDSON A VENUE Main 8010

PERRY DRUGS Compliments of Prescriptions ABE VAN BORTLE Fountain Service - Magazines All Legal Beverages 1453 CLINTON AVE. N. Glen. 7286 40 MONROE AVENUE RICH

AFTER THE SHOW VISIT KEENE & KEENE WALT'S LUNCH P ioneer Chiropractors of Rochester FAMOUS FOR BAR-B-Q Established 1912 New Modern up-to-date Building Graduates of Palmer School of Chiropractic At Same Location Neurcalometer and X-ray Service East End of Driving Park Bridge 16 STATE STREET :M ain 5020 FRIENDLY GRILL GREEN WELDING· WORKS H . W. Horton, Prop. Electric and Acetylene_Welding and Cutting All Legal Beverages and Good Food We Weld Anything Broken 164 MONROE A VENUE Monroe 8051 450 COURT STREET Main 1853

Compliments of DAN'S TAVERN MONROE AUTO SALES All Legal Beverages -Good Food SOUTH A VENUE. cor. H owell Street 293 CLARISSA STREET Main 8111 FARRELL'S GRILL SAM AMICO Home of the Irish Wholesale 617 LEXINGTON A VENUE FRUIT and PRODUCE Glenwood 7185 20 PUBLIC MARKET Culver 1887

Compliments of BAY AND GOODMAN GRILL Charles Salvaggio, Prop. ANDY EFFINGER MARKET All Legal Beverages Fine Food 1582 MAIN ST. E. Culver 125 553 BAY STREET

For a Quick Bit and a Good Bite Meet Your Friends at the JOE LEONE'S GRILL BARREL OF FUN W ine, Beer and Liquor Lunches Served 173 ANDERSON A VENUE Monroe 9345 664 CLIFFORD A VENUE Main 7823 F rank Kane, Mgr.

GEORGE ROST RESTAURANT Compliments of Real Old Fashioned Food Frank Kinderman All Legal Beverages 688 LEXINGTON AVE. Glen. 5858 ROCHESTER RESTAURANT Compliments of PECK'S DRUG STORE DAVE'S DINER 326 PLYMOUTH A VENUE SOUTH 116 AMES STREET Gen. 7869 Main 7345 E. MAIN RICHMOND LIQUOR STORE Compliments of 533 MAIN ST. E. Stone 5388 ROCHESTER Near University COOP. G. L. F. SERVICE, Inc. H. ]. Behrman, Prop. 120 RAILROAD STREET

Compliments of Compliments COON SHOE CO. H & B SANDWICH SHOP Compliments of PROGRESSIVE FOUNDRY WORKS, INC. 10 MT. READ BLVD.

T.RAINING A HORSE TO NECK-REIN By Bill Parks To train a horse to neck-rein take both reins in If you want to train your horse so that you can one hand, but have the inside rein a little ' tighter drop the reins and walk off and leave your horse than the other one, but the outside rein fairly tight and find him there when you come back, called by and laying against the horse's neck, start the horse the cowboys hitching him to the ground, ride the galloping in a circle to the left; gradually make the animal up to a certain sp·ot, dismount, drop both circle smaller with each lap until you have the reins on the ground and stroll off for a few feet, but horse going in a small circle. Now reverse and keep your eye on the horse and if he starts to move start circling to the right again galloping in a large speak to him. If this does not work, take a small circle, now you have the reins with the right rein a rope or heavy cord and tie to the bit. Ride up to little tighter than the left and again you work down the spot, dismount and throw the reins on the to a small circle. ground but keep hold of one end of the small rope After you have gone through this routine with or cord, allowing this to lie upon the ground also, vour horse for several days start making figure- and walk some little distance from the horse. If eights, start the horse making large figures and the horse starts to walk away, jerk him slightly, gradually work down to where they are small and get back on him and repeat the operation until he the turns sharp. stands. Then after he has stood in one spot for a Always remember that if you can train a horse few minutes do not fail to reward him with a to do anything without causing him pain, it is much friendly pat. better. A horse does not like to do anything that People often ask what kind of a bit to use? That has once caused him pain. I do not mean that a is hard to say, but one should never use a bit that horse should not be punished when they do wrong, is too severe or will hurt the horse's mouth. Just but a little tap, that will let them know that they get a bit that your horse likes, one that he will not have done wrong is far better than a beating. fight, and one that will not injure his mouth or After you have trained your horse to neck-rein, cause him pain when you pull a fairly tight rein, you will probably want to train him .to stop quickly. and in closing I would say if you don't like your To do this, pick out a given spot where you want horse sell him, but if you do like him, never fight to stop and gallop the horse up to that spot or line him and especially never beat a horse over the and pull him quickly to a stop. However, if the head. Hoping that this little bit of horse talk will horse is inclined to be cold jawed, use a gate or help some of you have more fun with your horse I fence as the mark and gallop him right up close to am, a friend to every horselover. the fence or board gate and start stopping him and he will stop before he will run headlong into it. BILL PARKS.

AVON DAIRIES, INC. 721 Clinton Avenue S. Monroe 2177 F . J. "MAC" McCRALEY Ice Cream and Dairy Products Pontiac BUICK Chevrolet At the following locations 721 Clinton Ave. S. 3 Hudson Ave. General Repairing and Overhauling 761 Genesee Street 350 Driving Pk. 501 Lyell Avenue Culver and Ridge 16 GARDINER PARK Main 8538 Olympian, 8 E. Main St.

Since 1902 JARDINE PHARMACY WAGG'S A. J. Ortolani, Pharmacist DEPARTMENT STORE Drugs, Medicines and Chemicals WAGG'S CORNERS Prescriptions Filled Accurately Corner Lake and Ridge 392 STATE STREET Main 7521 EDW. BROCKMANN'S SONS PHILIP ENDERS & SON Flowers for All Occasions LUMBER 1495 RIDGE ROAD EAST Wholesale Distributing Yard Culver 3912 Norton and Hollenbeck Sts. Glen. 129

COMPLIMENTS OF A FRIEND (80) Compliments of Complim.ents FLOWER CITY GLASS CO. of 124 MONROE AVE. Stone 3160 LIEDERKRANZ CLUB

Compliments of Compliments of WARSAW ELEVATOR CO. MEISENZAHL FOOD CO.

BARON'S RESTAURANT Compliments of Fine Foods - All Legal Beverages EAST A VENUE HOTEL Hall f or Banquets, Parties, Weddings All Legal Beverages 486 CLIFFORD A VENUE Main 7897 Pat Crough, Prop. THE PEPPER POT Night Dinners Home-Made Pies Joseph Wehs, Prop. Sandwiches, etc. Rochester's Newest and Most Up-to-date THE DO-NUT SPOT Restaurant We Specialize in Catering All Legal Beverages Meals at All Times Do-Nuts Fresh Every 3 Hours 1392 ST. PAUL ST ., cor. Driving Pk. Glen. 7161 530 THURSTON ROAD Genesee 7835

THE COWBOY TURTLE ASSOCIATION is in reality a rodeo contestants' union. lt was and we will git to where we started." That speech, organized for the protection of the cowboys who chat·acteristic of the cowboy, seemed to them to make a business of traveling over the circuit of depict the determination a nd patience of the lead- rodeos to enter the competition. It has clon e much ers and so the name was adopted. for the sport. It has held in check those whose greed might cause them to be unfair, and has been instrumental in ridding the field of unscrupulous THE COWBOYS IN THE SERVICE promoters. Ever v letter received from cowbovs in the service One is a lmost sure to wonde r about the queer indicates that their morale is of the h ighest, but they name. The story is that six years ago there was a are all anxious to get through with the job and get meeting to select a name. After several names had back in the arena at the rodeos. Just watch those been proposed that failed to strike the popular cowboys step when they get into the . grand finals chord, one cowboy arose saying, ''Boys, let's don't of this war, w hich seem to be drawing near. They, give this outfit no hifalutin name, let's don't try to like a ll the other American soldiers, are out to win go too fast, but be like an old turtle, slow, but sure and w ill be unbeatable.

SHOP AT A lvah F. Stahl, President-Treasurer William F. Strang, Secretary Alfr ed S. Bates, V ice-President ROCHESTER AGENCY, Inc. Incorporated 191 2 Insurance Protection - Insurance Service 2040 EAST A V ENUE HOME OWNED (Down Rockwood Street) :Mo nroe 1345

CHAS. HELBERG Compliments of All Legal Beverages GOODS TONE MFG. CO, Inc . . 1260 NORTH STREET Main 8234 470 HOLLENBECK STREET

Compliments of Compliments of BENNIE HELFER'S E. A. TIMMERMAN All Legal Beverages - Good Food Funeral Home

Compliments of Compliments of H. M. CROSS & SONS ROCHESTER STATIONERY 232 MILL STREET 108 MILL STREET Main 7186

BRADLEY Compliments of MOTOR FREIGHT TERMINAL JOSEPH MADONIA 291 JAY STREET Gen. 2161 Contractor Compliments of Republican County Committee

Evinrude and Elto Outboard Motors Bicycles-Guns J. S. McCONNELL Sales and Service Tin, Slating and Gravel Roofing Bicycles, Guns, Motors Rented by Day, Week, Month Practical Tin, Sheet-Iron and Cornice Work, Terms and Trades Roofing and all kinds of Jobbing, Blow Pipe Work, Smoke Stacks, Heavy Sheet-Iron Work, TOWNER BROS. CO. Standard Labeled Tin Clad Fire Doors 710 UNIVERSITY AVE. 49 ATLANTIC AVE. 271 MILL STREET, Cor. FACTORY See Prophet Towner Phone, Main 3081 Res.: Glen. 641 Quality Foods at Reasonable Prices We specialize in Nut Meats, Candied Fruits and DIAMOND BAR Peels. Nuts in Shell in Season Chet Fowler, Manager FINE COFFEES AND TEAS Entertainment Every Night Atlantic Supply House, Inc. In the Intimate Manner 79-81 ST. PAUL STREET 70 EAST A VENUE

Phone Main 8168 Res. Genesee 3502-R DeVonia Nursing Home Towing and Expert Repairing Under Medical Supervision Exclusive Residential Home for Mild Mental, CLARISSA ST. GARAGE Chronic and Convalescent Cases of All Ages Wm. H. Smith, Prop. Ora M. Boyce, Supt. General Auto Repairing Reasonable Rates - Graduate Nurses Battery Charging- Towing 163 RESERVOIR A VENUE Storage-Painting-Collision Work Monroe 4675 209 CLARISSA STREET Rochester, N.Y.

License No. L-4229 Compliments of Compliments of Wm. B. Morse Lumber Co. Livadas Liquor Store WM. B. MORSE 183 MONROE A VENUE OTIS LUMBER CO. Stone 5549 MORSE SASH DOOR CO.

Culver 1714 Res., Culver 2014 Compliments of Clancy Carting & Storage Co., Inc. WAX-RITE PRODUCTS "Service Since 1885" COMPANY, Inc. Moving - Packing - Storage 330 LYELL A VENUE Wm. J. Clancy 9 GRAND AVENUE Rochester, N.Y. Glenwood 7096

BALTA BROS. & CO. AL TURNER High Grade Pies Excavating and Grading Contractor "WE MOVE THE EARTH" 625 ATLANTIC AVENUE 316 ALV ANAR ROAD Culver 2161 Glenwood 7653 SCHU'S GRILL Compliments of All Legal Beverages FINCHER MOTORS, INC. 1428 DEWEY AVENUE 18 SOUTH UNION STREET Glenwood 7275 Main 2262 FENCES FOR THE RODEO ERECTED BY

DERoo. WiRE WORKS .PROPHET ISAAC DEROO Wire-Guards, Machine-Guards, Wire Partitions, Light Iron Work, Brass Rails . . IRON AND WIRE FENCES 342 NORTON STREET GLENWOOD 6288 Lorenzo's Restaurant THOMAS F. TROTT . Food Fit for a King Funeral Home 29 CHESTNUT STREET 683 MAIN STREET EAST Main 732 Stone 1524

.Estimates Furnished ROCHESTER MAGNETO GEO. SPALTY & SONS and STARTER SERVICE Metal Work and Roofing Authorized Dealer for Exide Batteries Air Conditioning ' . Repairs on All Makes of Generators, Starters Magnetos, Distributors, Ignitions, Fuel Pumps 1811 CULVER ROAD Culver 825 and Carburetors Shop, 120 oodman Park W 265 HAYWARD AVENUE Culver 27- -WM. BROWN CO. COBBS HILL GRILL Dealers in STEAKS CHOPS SEA FOOD Scrap Iron and Metals BEER WINE LIQUOR Stone 3139 Office 18 RHINE STREET Where Good Fellows Meet and Prices Are Yard ALEXANDER STREET 1104 MONROE AVENUE M BERNARD T. FLANNERY Schulz Bros. Funeral Home DINNERS and L NCHES 17 PHELPS A VENUE SODA and CANDY Glenwood 4251 355 DRIVING PARK A VENUE

NONE BETTER SCHRADER'S Truly Delicious Designers and Builders of Sausage Products Special and Automatic Machinery 651 -655 PLYMOUTH AVENUE NORTH, Phone Main 2410 17 FAVOR STREET THE PLACE TO PARK WHEN YOU SHOP DO IDEAL PARKING STA NO DUST --ASPHALT PAVEMENT Elm, Euclid and Atlas Streets Rear of Manhattan Restaurant and Laube's O

Drexler Print Shop, Inc. 36 St. Paul St., Rochester, N. Y.