Bull Riding Basics
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BULL RIDING BASICS BULL RIDING BASICS 20 FOUNDING MEMBERS OF THE PBR ...................... 2 THE PBR STORY ......................................... 3 THE PBR AT A GLANCE ................................... 4 ON THE DIRT MILESTONES ................................ 6 PBR GLOBAL CUP ........................................ 10 TELEVISION SCHEDULE ................................... 12 TELEVISION PRODUCTION ................................ 13 THE PBR ON TELEVISION ................................. 14 TELEVISION BROADCASTERS ............................. 15 PBR LICENSING .......................................... 18 BE COWBOY ............................................ 19 WESTERN SPORTS FOUNDATION .......................... 20 FLINT RASMUSSEN ....................................... 21 VOICES OF THE PBR ...................................... 22 PBR BULLFIGHTERS ...................................... 23 PBR CHAMPIONSHIP TROPHY ............................. 24 PBR BELT BUCKLE ....................................... 25 DR. TANDY FREEMAN .................................... 26 SPORTS MEDICINE TEAM ................................. 27 RIDE SCORE & JUDGES ................................... 28 UNLEASH THE BEAST SCORING ............................ 29 WORLD FINALS SCORING ................................ 31 VELOCITY TOUR, TOURING PRO, INTERNATIONAL SCORING ... 32 GUIDE TO THE GEAR ..................................... 33 PBR GLOSSARY .......................................... 35 THE PBR PBR (Professional Bull Riders) is strictly bull riding, and the first step is just staying on the bull. There are no timeouts. No four-corners offense. No taking a knee. No towels to throw in. There is only one cowboy, one bull and 8 desperate seconds. In 1992, 20 cowboys broke from the rodeo and invested $1,000 each to pursue a dream of a standalone league dedicated to bull riding. In the 27 years since, the PBR has grown into a global phenomenon that has awarded more than $185 million in prize money. This season, the PBR will award an additional $10 million-plus in prize money, including a $1 million bonus to the 2020 PBR World Champion, the season’s best bull rider. 20 FOUNDING MEMBERS OF THE PBR DAVID BAILEY JR. CODY CUSTER MICHAEL GAFFNEY TY MURRAY CLINT BRANGER JEROME DAVIS TUFF HEDEMAN TED NUCE MARK CAIN BOBBY DELVECCHIO CODY LAMBERT AARON SEMAS ADAM CARRILLO MIKE ERIKSON SCOTT MENDES JIM SHARP GILBERT CARRILLO DAVID FOURNIER DARYL MILLS BRENT THURMAN THE PBR STORY retired founding riders and brings every moment of elite THE PBR STORY invest in the growth of the tour action to fans as well as organization. Those first the Velocity Tour, Global Cup 20 bull riders had turned and marquee rodeo events. their $1,000 into millions. Collectively, PBR broadcasts In May 2015, PBR was then reach nearly half a billion acquired by Endeavor , households, and RidePass a global leader in sports, brings its growing subscriber entertainment and fashion. base more than 450 annual More than 700 bull riders from hours of never-before- around the world including broadcast western sports the United States, Australia, action, anywhere, anytime. Brazil, Canada and Mexico On social media, PBR is hold PBR memberships. They the fastest-growing major compete in more than 200 sport with the highest fan- Headquartered in Pueblo, CO, bull riding events each year engagement rates. From PBR was created in 1992 on the nationally-televised January through November by a group of 20 visionary Unleash The Beast series, 2019, PBR generated more bull riders who broke away Pendleton Whisky Velocity than two billion impressions from the traditional rodeo Tour which is carried on on social media, 450 million scene, seeking mainstream Ride-TV, and Touring Pro video views and 400 million attention and new riches for Division, in addition to video minutes viewed. the most popular sport in those held by international rodeo, professional bull riding. divisions in Australia, Brazil, The combination of incredible athleticism, raw sport and “We wanted to create a better Canada and Mexico. quality entertainment for the product for the fans, so that For every rider, the ultimate whole family has propelled when they tuned in they goal is to qualify for the PBR live attendance growth as were seeing the best of the World Finals in Las Vegas, the well. Annual event attendance best every time,” said PBR richest bull riding event on has grown from 310,000 co-founder and nine-time the planet, with the season in 1995 to more than 3 World Champion Ty Murray. champion receiving the million fans each season. “Those expectations have golden World Championship been exceeded immensely, buckle and $1 million bonus. PBR has rapidly transformed one of the fastest-growing and the fact that this sport The 20 original founders sports in America into a continues to grow is a took a substantial gamble gratifying notion, one that when pooling their limited worldwide phenomenon. supports all the hard work resources to fund the Capitalizing on the popularity and dedication of every grassroots operation. Yet, of bull riding around the member of the PBR.” the risk has certainly paid off. world, and the growing appeal of cowboy values, The founders believed that Investors like Spire Capital the PBR has attracted many bull riding deserved to be Partners and Endeavor, international athletes who in the limelight and could and partnerships with Ford, travel to the United States to succeed as a standalone Monster Energy, Wrangler, compete exclusively in the sport. Each rider invested a and the city of Las Vegas world’s elite bull riding tour. hard-earned $1,000, some have helped the PBR annually The PBR Global Cup now borrowing from family and award more than $10 million. offers these athletes a chance friends, to start the PBR. The success of PBR has made to ride in a five-country it one of the most prolific “This is the only sport in the competition for national pride. sports on television. The world that I can take anyone premier series is televised With cowboys continuing to to see, whether they know weekly on CBS Sports, CBS enter the mainstream, extreme anything about it or not, and Sports Network and networks sports featuring jaw-dropping I guarantee you that they around the world. A new 2019 bursts of action all night won’t be able to take their agreement ensures CBS will long growing in popularity, eyes off of it,” Murray said. remain PBR’s television home PBR’s reach increasing across In 2007, Spire Capital Partners the next 10 years. Additionally, broadcast, cable and digital finalized a deal with the PBR RidePass, the league’s 24/7 channels, and fan support Board of Directors to acquire over-the-top (OTT) digital continuing to grow, the the interests of many of the network launched in 2018 sport’s future is very bright. THE PBR AT A GLANCE THE PBR AT A GLANCE • World’s premier bull riding organization. • Founded in 1992 by bull riders for bull riders. • Features the world’s best bull riders against the rankest bucking bulls in the business in 8-second showdowns. • 700+ bull riders compete in PBR-sanctioned competitions in Australia, Brazil, Canada, Mexico and the United States. • Conducts more than 200 bull riding events annually across its elite Unleash The Beast, Pendleton Whisky Velocity Tour, Touring Pro Division and international circuits (PBR Australia, PBR Brazil, PBR Canada and PBR Mexico). • Annually awards more than $10 million in prize money through its tours. • Since its founding, has awarded more than $185 million in prize money; 39 riders have earned more than $1 million. • J.B. Mauney became the first rider to earn more than $7 million in career earnings after winning Round 4 of the 2016 PBR World Finals, becoming the richest bull rider in western sports history now with more than $7.3 million in career earnings. • The PBR’s premier series has visited more than 100 cities, making the most stops in California, which has hosted 64 events. In 2019, the sport debuted at STAPLES Center in Los Angeles with the Iron Cowboy Major. • A bull rider must be 18 years of age to purchase a PBR membership, when a riding permit is received allowing entry to the Touring Pro Division. After winning $2,500 in prize money, the rider will be upgraded to cardholder status. A rider must continue to win at least $2,500 each year to maintain cardholder status. • In 1995, more than 310,000 fans attended PBR events across the nation. Today the PBR attracts more than 3 million live event attendees each year around the world. • The premier series is televised every week on CBS Sports, CBS Sports Network, RidePass and networks around the world. The PBR on CBS averages 1 million viewers per event. • PBR broadcasts reach nearly a half a billion households in 130 territories around the world. • The PBR World Champion is annually presented with the coveted PBR World Champion’s gold buckle, the ultimate symbol of achievement in bull riding. The custom-made belt buckle is valued at more than $20,000. THE PBR AT A GLANCE THE PBR AT A GLANCE • Bushwacker’s buckoff streak of 42 riders is the longest of any premier series bull. • Roughly 120,000 pounds of bull are brought to each arena on a weekly basis. (Note: Statistic based on a two-day event.) • Genetically bred bulls begin bucking at two or three years of age. Though a bucking bull is often in his prime as an athlete around age five or six, many bulls buck past the age of 10 then retire to stud. The average bovine not in the PBR has a three-year life span. • The bulls in the PBR receive excellent care and are the main draw to many fans; in some seasons official bull merchandise has outsold cowboy gear. • 750 tons of dirt are typically brought into each arena, which is the equivalent of 1,500,000 pounds of dirt. • A PBR arena typically averages 85 feet by 140 feet. The steel bucking chutes, panels, gates and posts that encircle the arena collectively weigh 50,000 pounds and, when assembled, equal 1,800 feet or six football fields worth of connected steel. The steel materials travel from event-to-event on a 53-foot long flatbed trailer pulled by a tractor-trailer.