programme

ECSITE ANNUAL CONFERENCE 2015 The European Conference for Science Engagement 26TH EDITION programme

FOOD for CURIOUS MINDS ECSITE ANNUAL MUSE CONFERENCE 2015 MUSEO DELLE SCIENZE 11-13 JUNE 2015 TRENTO • ITALY 26TH EDITION

contents

preface 4 conference venues 9

programme tuesday june 9 24 wednesday june 10 36 thursday june 11 48 friday june 12 86 saturday june 13 140

Business Bistro 184 Speakers List 208 social events 219 A guide to Trento 229

practical information 236

Mechelen Declaration 249

2 3 Be Captivated ECSITE ANNUAL CONFERENCE SHAPING SCIENCE ENGAGEMENT SINCE 1989 Photo Courtesy of: Universeum AB, Gothenburg, Sweden Photo Courtesy of: Universeum

At the Industry’s Be Premier Event Liseberg There Sweden • Thousands of fellow 6-8 Oct. 2015 professionals from more than 80 countries. • 380 exhibitors with new products and services you can use in your business. Conference hashtags: • Next door to Liseberg — one of Europe’s finest amusement parks you can study and General: #Ecsite2015 learn from. Pizza room: #piz www.IAAPA.org/EAS Tiramisù room: #tir Gelato room: #gel Gothenburg, Sweden • 6–8 Oct. 2015 Caffè room: #caf The Swedish Exhibition & Congress Centre Risotto room: #ris Ravioli room: #rav Mozzarella room: #moz Forums Special Events Maccheroni room: #mac Networking Best Practices Spaghetti room: #spa Workshops Seminars Lasagne room: #las Parmigiano room: #par Chianti room: #chi Business Bistro: #BB Products Tours Exhibitions 4 5 welcome

rosAlia vargas catherine franche President Executive Director p reface ecsite Ecsite p reface

Ecsite and MUSE are delighted to invite you to the 26th Ecsite Annual Join the 2015 Ecsite Annual Conference, a powerful concentrate of trends Conference in the alpine city of Trento, Italy. watching and networking, a marketplace of ideas and business opportunities open to all, inside and outside Ecsite member organisations. We are gathering around 1,000 science communication professionals and 350 brilliant speakers from more than 50 countries, all connected by best I hope to be seeing many new faces in the crowds: Ecsite is a resolutely practice and shared knowledge. That is what makes this conference the open network, welcoming provocative thoughts, unexplored angles, ideal place for professional collaboration and co-creation, building effective transferable skills, critical stances… We strongly believe in cross-fertilization strategies that will inspire citizens to recognize the importance and share the – it is no coincidence that Mikko Myllykoski, the new Chair of the committee excitement of science. For me the Ecsite Annual Conference has always that puts together the conference programme, is a fusion cuisine advocate. been the focal point, inspiring us to push the boundaries of our field, as well I’ll join him in inviting conference regulars and first-time attendees to take part as a special place to make new friends, meet old ones and learn from each in “a unique forum to try a bite of countless new dishes”. other. It is also a showcase for the growing importance of museums and science centres in facilitating debate on themes of critical societal importance This year’s edition offers three days of keynote speeches and 86 parallel and creating an environment that fosters informed, evidence-based decision sessions, two days of in-depth pre-conference workshops, a buzzing making and action. professional fair, three un-missable evenings of entertainment and countless opportunities for exchange and networking… not to forget two special Imagine the potential that this meeting of minds, the largest science spaces dedicated to gaming and making, back on popular demand. communication event in Europe, will have in driving change and improvement in the public presentation of science and technology! As Make the most of this must-be yearly professional development event and regular attendees know, informality and friendliness are part of the appeal. pick and choose from a truly diverse programme: visitor tracking and And this year’s venue provides the ideal space for inspiration: the award- synthetic biology, activism and future cities, 21st century natural history winning MUSE building with its unique atmosphere, surrounded by the museums and self-guided experiences for school groups, corporate gorgeous Dolomite mountains. partnerships and science centre academies…

Our key topic this year is “Food for curious minds”, dealing with the issue of Listening closely to feedback received from previous editions, we have food and energy. We have set ourselves a major challenge: to generate boosted the conference’s marketing, management and fundraising offer. active citizenship that will engage with one of the most urgent questions of Two pre-conference workshops and several parallel sessions will be our time. exploring questions such as how to make a small marketing budget go a long way, how to optimize revenue generation or how to develop your Bring your curiosity, and join our inspiring community of science workforce using staff exchanges. communication professionals… I can’t wait to meet you all. Grow your network, widen your horizons, pick up new tools… and keep offering your audiences the best of science engagement. See you in Trento.

6 7 conference focus

Michele Lanzinger Director

MUSE focus Museo delle Scienze

“There is no sincerer love than the love of food” G.B. SHAW

Each year, the Ecsite Annual Conference challenges us to tackle topical issues. “Food for curious minds” offers room for countless metaphoric interpretations but also invites to tackle the concrete topic of food and energy, a burning global challenge echoing the theme of Universal EXPO 2015 in Milan.

Taken metaphorically, the food theme relates to cultural and intellectual nurture. For decades, science engagement professionals have played a Ph. Matteo De Stefano – MUSE crucial role in sourcing, preparing and serving this “mental food” to hungry audiences. Increasingly, they invite scientists, policy makers, citizens and business around the table – or even into the kitchen…

Understood more literally, food-related topics provide a powerful angle to raise awareness about global issues. The challenge of providing the world population with healthy, safe and sufficient food touches on scientific, technological but also social, cultural and political questions. Food and nutrition are relevant to each of us – while also raising universal questions. A fertile ground for science communicators.

The idea that human beings need both literal and intellectual food is at the very core of the MUSE mission. The museum forms the cultural heart of a social and urban project. It has become a lively arena for citizens to lead informed discussions about challenges of the future – or a kitchen where science and society meet and cook up surprising dishes.

Welcome to Italy and its tasty food. Welcome to Trento and its beautiful mountain environment. Welcome to MUSE and the 2015 Ecsite Annual Conference – feed your hungry mind!

8 9 Ph. Roberto Nova – MUSE conference venues

muse museo delle scienze trento fiere trade fair info enue v

Two closely located buildings will host the meetings and workshops of the Ecsite Annual Conference: MUSE and the Trento Trade Fair premises.

MUSE The new science museum opened in July 2013 forms the heart of the new Trento quarter designed by Renzo Piano. MUSE tells fascinating stories about mountain environments, from the beautiful local Dolomites through to the tropical setting of the Tanzanian Eastern Arc. It combines nature, science and technology with current ethical and social issues. Its innovative design intertwines science, arts, society and nature in an evocative building nestled in the Alpine skyline. MUSE has quickly established itself as a lively arena for

Ph. Matteo De Stefano – MUSE citizens to lead informed discussions about challenges of the future.

TRENTO fiere TRADE FAIR Located a 2 min walk from MUSE, the Trento Fiere trade fair building is an excellent location for business. Some of the sessions will be taking place there, as well as all coffee breaks and lunches during the conference. The Business Bistro will be hosted in these facilities.

11 Ph. Matteo De Stefano – MUSE conference venues a p a p muse museo delle scienze trento FIERE trade fair

area m enue ADIGE area m enue v v RIVER

STADIUM TRENTO BUS FIERE STOP

VIALE SAN SEVERINO BUS VIA CRISTOFORO MADRUZZO STOP

muse cemetery

VIA GIUSEPPE GIUSTI

• Registration • session rooms: • business bistro • session rooms: Risotto Pizza • Uploading room Ravioli • buon appetito Tiramisù Mozzarella Gelato Maccheroni Caffè Spaghetti Lasagne • networking rooms Parmigiano Chianti

12 13 conference venues

a p MUSE, MUSEO DELLE SCIENZE a p floor plans m enue m enue

v +3 v Registration Pre-conference lunch Lockers Uploading room Muse Café Cloackroom

Chianti

Maccheroni +2

Spaghetti Lasagne

Mozzarella Parmigiano +1 Risotto Ravioli

0 from trento fiere

-1

+5 +4 +3 +2 +1 0

-1

Conference area, section

14 15 conference venues

a p TRENTO FIERE, trade fair a p floor plans m enue m enue v v

Buon appetito Business Bistro Tinker Internet Lounge

Caffè Gelato Tiramisù +1

Pizza

0 from muse

-1

16 17 18 19 programme

ECSITE ANNUAL CONFERENCE 2015 MUSE The European Conference MUSEO DELLE SCIENZE for Science Engagement TRENTO • ITALY 26TH EDITION 11-13 JUNE 2015 programme keywords session formats guide e e Audiences & learning Panel In a panel session, the convenor introduces the 51, 52, 56, 67, 73, 74, 75, 77, 90, 91, 92, 93, 98, 104, 105, 106, 109, 112, Session speakers who then present their views to the 113, 127, 129, 131, 140, 141, 144, 145, 146, 151, 152, 155, 156, 161, 166, audience. There is time for discussion with 172, 174, 178, 179 participants at the end of the session. g ra mm p ro g ra mm p ro

Collections Reverse The aim of a reverse session is to give 69, 80, 88, 154 Session attendees a chance to actively participate in discussions with speakers. The speakers and one moderator guide the session following a Equity & inclusion short introduction to the topic. 81, 87, 130, 143 Workshop This type of session is structured for in-depth exploration of one topic. The session is Exhibits & design practical, interactive and actively involves all 49, 54, 60, 66, 79, 86, 89, 100, 101, 103, 110, 111, 126, 132, 142, 162, 163, participants. A workshop can be a science 177 demonstration, a game, a show or a short training course. gamelab 58, 71, 82, 95, 107, 118, 135 Roundtable This session has an extended number of Session speakers (from four to 20) wherein each has a short amount of time to present their views. Maker space Time is left at the end of the session for 57, 70, 117, 134, 148, 159, 169 discussion.

PECHA A session format in which 20 slides are shown Marketing & communication KUCHA for 20 seconds each. This format keeps 50, 64, 99, 114, 116, 158, 164 presentations concise and fast-paced.

World Café Participants are seated around tables and a Networking & partnerships series of conversational rounds begin. At the 53, 65, 76, 102, 133, 153, 165, 167 end the whole group gathers to share outcomes.

Operations & finance Project This is a showcase of collaborative projects 63, 78, 115 poster each described in a poster and presented by showcase one participant. Each poster describes one non-profit collaborative project. Research & evaluation 55, 68, 94, 128, 147, 157, 168, 175, 176 OPEN STAGE Twelve speakers have four minutes each to share an inspirational experience or idea with the audience.

22 23 programme

ECSITE ANNUAL CONFERENCE 2015 MUSE The European Conference MUSEO DELLE SCIENZE for Science Engagement TRENTO • ITALY 26TH EDITION 11-13 JUNE 2015 9 june ay e sd t u tuesday JUNE 9 mozzarella #moz pre-conference pre-conference PARMIGIANO #par muse muse workshop Innovate or die - Develop a workshop

time Creative LAB fundraising time 09.00 - 17.30 strategy 09.20 - 17.00 9 june ay 9 june ay SPEAKERS SPEAKERS e sd Maarten Okkersen, Giovanni Crupi, Head e sd t u Head of Communication, of Development, National t u Museon, The Hague, Museum of Science and Netherlands The Creative LAB is an intensive pre- The main focus of the workshop will be on Technology Leonardo da conference workshop for science centre and providing an overview of key issues related to Vinci, Milan, Italy Stan Boshouwers, museum professionals. It will be taking place fundraising. We will be tackling some of the Creative Director, Tinker at MUSE and we'll use the new museum as a fundamental questions when setting up a Pedro Albuquerque, Imagineers, Utrecht, starting point for the workshop. Lavinia Del membership programme, looking at best Business Development Netherlands Longo will tell us about her experience of strategies to keep donors loyal, considering Manager, Ecsite, Brussels, developing MUSE and inspire us to fire up approaches to capture those generous Belgium Lavinia Del Longo, Head our own initiatives. corporate partners and exploring the use of of MUSE Development, Together we’ll study the innovation projects crowdfunding. Dorian Druelle, MUSE, Museo delle everyone is working on. As an introduction to Case studies and strategies will be taken not Individual Giving Product Scienze, Trento, Italy natural creative thinking, everyone will work in only from the science centre and museum Development, SOS small teams on the challenges in his or her arena but also from the higher education Children’s Villages, Experts from museums own job. We will come to general conclusions sector or the humanitarian charities area Innsbruck, Austria and science centres about innovation and design management which, for many years, has been at the and professionals from and participants will leave with an open mind forefront of fundraising initiatives. Roberto Esposito, commercial companies and new tools for creative thinking and Speakers will include a mix of fundraising Founder and CEO, (MUSE, Techmania innovation. professionals working in the museum and DeRev, Milan, Italy Science Center, Northern We believe in the power of “design thinking” science centres sector, individual fundraising Light, Archimedes, Bruns and we know it can be used in many ways to experts with years of experience in some of Joanna Kalinowska, and Hüttinger) help us to manage innovation in content the largest international charities, fundraising Senior Sponsoring development, exhibition design, marketing consultants and the founder of DeRev, the specialist, Copernicus and management. crowdfunding platform that raised almost 1.5 Science Centre, Warsaw, We hope that the Creative LAB can be the million euros for the reconstruction of Città Poland platform and meeting point for people who della Scienza in Naples. work both in commercial and non-profit Jeff Snyder, Associate organisations. Consultant at Graham- Pelton Consulting and Director of External Relations, Antwerp International School, Belgium

26 27 MACCHERONi #mac pre-conference muse workshop Make engineering part

time of your programme 09.00 - 17.00 9 june ay 9 june ay SPEAKERS e sd Ioannis Miaoulis, e sd t u President & Director, t u Museum of Science, Boston, USA This workshop is meant for those who wish to Partners from the ENGINEER EU project, Chris Rogers, Professor examine the place of engineering in their leaders of Engineering Is Elementary in the at the Department of Lydia Beall, Design future exhibitions and programmes. United States, designers of LAB's, science Mechanical Engineering, Challenges Program Is it just a passing fad or can it help make museums, industrial companies and Co-Director, Center Manager, Museum of science museums more relevant to society researchers with deep interest in engineering for Engineering Education Science, Boston, USA and to young people in particular? Should we education will share experiences, brainstorm and Outreach, Tufts include engineering in our mission on innovative ways and new models, and University Medford, USA Sheena Laursen, statements? Should we present it as a discuss the next step – creating a community Director of International career? How can we best use the of practice through a new Ecsite thematic Ryan Jenkins, Affairs, Experimentarium, Engineering Design Process to help our group. Tinkering Studio Denmark visitors get soft skills? Who should the main Education Developer, target audience be? Are there opportunities The Exploratorium, San Marjolein van Breemen, for new partnerships? Where can we have Francisco, USA Director of Education, the strongest impact? Should we build a lab NEMO, Netherlands and what are the different models of Jean-Michel Molenaar, MakerSpaces / Tinkering zones/ Fab-Labs? Fab Lab Manager, CCSTI David Broström, La Casemate, The Director of Education & Exploratorium, Grenoble, Maria Adlerborn, Project France Manager, Teknikens Hus, Sweden Peggy Monahan, Exhibit Projects Creative Director, Sara Calcagnini, New York Hall of Science, Education & CREI, Museo USA Nazionale della Scienza e della Tecnologia Amos Blanton, “Leonardo da Vinci”, Researcher, Research & Milan, Italy Learning Group, LEGO Foundation, Billund, Varda Gur Ben Shitrit, Denmark Deputy Director of Content, Bloomfield Science Museum Jerusalem, Israel

28 29 CHIANTI #CHI pre-conference muse workshop Self-guided time experiences for 09.30 - 17.30 schools / SPEAKERS 9 june ay Research and 9 june ay Marie Hobson, e sd Learning Evaluator, practice e sd t u Natural History t u Museum, London, UK Day one of this two-day workshop focusses Jane Rayner, Senior Patricia Verheyden, Anne Kahr Hällman, on developing effective self-guided Audience Researcher, Experience Director, Head of Research, experiences for school groups. Science Museum, Technopolis ®, The Experimentarium, What does the perfect self-guided school London, UK Flemish Science Centre, Hellerup, Denmark experience look like? How can museums Mechelen, Belgium provide the structure that teachers seem to Katia Danieli, Education Aymard de Mengin want in an often open-ended learning manager, MUSE, Museo Tomasz Piątek, Fondragon, Evaluation environment? Should museums ban delle Scienze, Trento, Italy Evaluation and Analysis and Prospective, worksheets in favour of other engagement Department, Copernicus Universcience, Paris, methods entirely? Marjelle van Hoorn, Science Centre, Warsaw, France We will explore issues and opportunities Association Manager, Poland involved in catering for school groups on VSC network of science Emily Pringle, Head of gallery without a human facilitator present. museums and science Yuri Matteman, Head Learning Practice and The workshop will draw on the speakers’ and centers, Amsterdam, of Education, Naturalis, Research, Tate Modern, delegates’ experiences of designing and Netherlands Leiden, Netherlands London, UK evaluating activities for schools in order to provide participants with the skills and Nils Petter Hauan, Head Emma Pegram, knowledge necessary to critique their school of Development, VilVite, Research and Evaluation offer as well as ideas they can try in their own Bergen, Norway Manager, Natural History institutions. Museum, London, UK This workshop is organised by the Ecsite thematic group for research and evaluation, Ida Marie Bøe, Content the REV Group. developer and explainer, VilVite, Bergen, Norway

Ingrid Eikeland, PhD Student in Expand, NMBU, Norway

30 31 RISOTTO #RIS pre-conference MUSE workshop “Space for life” –

time Develop and share 09.00 - 17.15 resources 9 june ay 9 june ay Speakers e sd Marc Moutin, Exhibitions, e sd t u Shows and Development t u Director, Cité de l´espace, Toulouse, France In 2015, the Ecsite Space Group explores a After an introduction of these themes by Javier Martin Torres, new topic, “Space for life”. This pre- experts, two workshops will allow participants Chaired Professor in Ana Noronha, Executive conference workshop is the opportunity to to imagine potential collaborative projects. In Atmospheric Science and Director, Pavilion of brainstorm and imagine projects that could be 2015, volunteer museums, Ecsite, and the expert in exobiology, Knowledge, Pavilion of developed and shared within the Ecsite European Space Agency (ESA) will work Lulea University, Lulea, Knowledge - Ciência Viva, network. All institutions are welcome to towards the development of ready-to-use Sweden Lisbon, Portugal contribute. In particular, the workshop will resources on the basis of ideas born during focus on the importance of space for this workshop. The tools will be shared and Rosaria D’Antonio, Maria Menendez, Head monitoring changes in oceans and broadly used to engage audiences with life Communication and of Corporate Exhibitions atmosphere, improving our knowledge about and space topics. 2015 also marks the end of Public Relation Office, and Events, European life on Earth and beyond, and astronauts’ life the current chair of the Space Group. A Italian Space Agency Space Agency, on the International Space Station. general assembly will be organized to elect a (ASI), Italy France new Steering Committee. Nigel Savage, STEM Aude Lesty, This workshop is organised by the Ecsite Didactics and Hands-on Museographer / Designer, thematic group for space science, the Space Projects Coordinator, ESA Cité de l´espace, Group. Education Office Toulouse, France Antonina Khodzhaeva, Jose Antonio Gordillo, Project Manager, Ecsite, Ciudad de las Ciencias y Brussels, Belgium las Artes, Valencia, Spain Monica Talevi, ESA Fernando Doblas, Head Head of Coordination and of ESA Communication Outreach Unit, Education Department, France Office

Michael Rast, Head of Chiara Ganz, Telespazio ESA Science Strategy, VP Communication, Italy Coordination & Planning office; Earth Simonetta Cheli, Head of Observation Directorate, Coordination Office, Earth Frascati, Italy Observation programme

32 33 RAVIOLI #RAV pre-conference MUSE muse +2 FLOOR Ecsite workshop Create explainers LUNCH board time programmes for dinner 09.00 - 17.30 the outdoors 9 june ay 9 june ay Speakers (on invitation) e sd Matteo Merzagora, e sd t u Director, TRACES / t u Espace des Sciences Pierre-Gilles de Gennes, A laboratory and a science centre are time time Paris, France excellent environments for science and 13.00 - 14.00 20.30 science communication, respectively. They Sofia Lucas, Coordinator, both reconstruct reality in order to extract Professional development essential features and increase the quality of centre, Pavilion of understanding and communication for the Knowledge - Ciência Viva, public. However, scientists and museum Lisbon, Portugal The professionals know that the crucial step is the one taking audiences back into the real world, chef’s Brad Irwin, Senior thus ensuring that they link their science Learning Engagement choice centre experience with the social and natural Manager, Natural History environments in which they live. Museum, London, UK Explainers and the staff engaged in face to face interactions with the public play a key Kevin Crowley, Director, role in enabling this step. Centre for Learning in Out- This workshop will offer examples, thoughts of-School Environments and training activities on the way explainers (UPCLOSE), University of can use outdoor spaces (both natural and Pittsburgh, USA urban) to engage the public with science. We will present elements of “outdoor pedagogy”, Costantino Bonomi, investigate the difference between working Head of Botany with museum objects and objects as they are Department, MUSE, found in the “real world”, analyse specific Museo delle Scienze, skills and techniques used when working Trento, Italy outdoor... and engage in outdoor activities!

This workshop is organised by the Ecsite thematic group for explainers, THE Group.

34 35 programme

ECSITE ANNUAL CONFERENCE 2015 MUSE The European Conference MUSEO DELLE SCIENZE for Science Engagement TRENTO • ITALY 26TH EDITION 11-13 JUNE 2015 wednesday june 10 10 june ay NEsd eD w MOZZARELLA #MOZ pre-conference muse workshop Shape the future

time of natural history 09.00 - 17.30 museums

Speakers Henrik Sell, Deputy Director, Natural History Museum, Aarhus, Denmark Communicating natural sciences to a wide Programme of the day: Alessandra Pallaveri, Louise Fitton, Head of range of people is at the core of our mission. • Specimens on display: real or not real? Mediator, MUSE, Museo Content Production, Natural This special workshop will provide a unique • What can NHMs mean for society? delle Scienze, Trento, Italy History Museum, London, opportunity to discuss & investigate with • How to open up the museum, its collections 10 june ay UK natural history museum (NHM) colleagues and science for audiences Anna Omedes, Director, 10 june ay the best ways to communicate our topics and • How to work with partners without losing Museu de Ciències NEsd Reinhard Golebiowski, issues. You will meet colleagues who are the museum’s vision Naturals de Barcelona, NEsd E D Head of Exhibitions, Natural developing ways to engage visitors with the • Keynote lecture by prof. Telmo Pievani, Barcelona, Spain E D W W History Museum, Vienna, rich knowledge of NHMs. You will hear how philosopher of biology and evolutionist, Austria NHMs are changing to welcome new Dept. of Biology, Padua University (Italy) Antonia Caola, audiences, discuss the challenges we face as “Adapt to our world - the contribution of Head of International Telmo Pievani, Philosopher NHMs and share ideas and innovations. NHMs to our evolving society” Collaborations & PR, of biology and evolutionist, • And of course: a special tour behind the MUSE, Museo delle Dept. of Biology, Padua scenes of the new MUSE! Scienze, Trento, Italy University, Italy This workshop is organised by the Ecsite thematic Anne Charpentier, Michele Lanzinger, CEO, group for natural history, the Nature Group. Director, Insectarium of MUSE , Museo delle Montreal, Montreal, Canada Scienze, Trento, Italy David Tombolato Hanne Strager, Head of Cultural mediator of Exhibition Department, New technologies and Natural History Museum, sustainability, MUSE, Copenhagen, Denmark Museo delle Scienze, trento, Italy Uwe Moldrzyck, Head of Exhibitions, Natural History Costantino Bonomi, Museum, Berlin, Germany Head of Botany Department, Ilse van Zeeland, Senior MUSE, Museo delle Exhibition Developer, Scienze, Trento, Italy Naturalis, Leiden, Netherlands

38 39 PARMIGIANO #PAR pre-conference muse workshop Develop marketing time strategies on a 09.00 - 17.30 small budget

Speakers Julia Hankin, Head of Marketing and Communications, International Centre for Most marketing departments do not have the The workshop is designed for people working Nicola McIntosh, Life, Newcastle, UK luxury of big budgets. So how do you develop in marketing and communications but will also Communications Manager, successful strategies which have maximum be of interest to professionals across all International Centre for Life, Jo Taylor, Senior impact, when budgets and resources are disciplines. Newcastle, UK

Consultant, Morris limited? In short - creating a feast out of little! After the speaker sessions, there will be a 10 june ay Hargreaves McIntyre, chance for participants to have in depth Marit Teerling, Press

Manchester ,UK Join us for the Marketing Banquet, a practical one-on-one conversations with the Officer, Technoseum, NEsd workshop which explores various topics contributors. The day will conclude with an Mannheim, Germany E D W Ilona Ilowiecka-Tańska, including the importance of understanding interactive workshop to reflect on and build Head of Evaluation, visitors, the power of partnerships (for big ideas which can be shared and Copernicus Science Centre, marketing purposes) and maximizing the developed post conference. Warsaw, Poland impact of social media. The sessions will all have a common thread: how we can all be Katarzyna Modrak, innovative, creative and achieve our Deputy Head of Promotion objectives on small budgets. and Communication, Copernicus Science Centre, Warsaw, Poland

Vesna Pajić, Project Manager, Ustanova Hiša eksperimentov, Trubarjeva, Slovenia

Joana Lobo Antunes, Head of Communications Centro Ciência Viva de Sintra, Portugal

Pete Dickinson, Head of Communications, Science Museum, London, UK

40 41 MACCHERONI #Mac pre-conference pre-conference CHIANTI #chi muse muse workshop Set up and run Self-guided workshop

time a Maker Space experiences for time 09.00 - 17.30 schools / Research 09.30 - 16.30

Speakers and practice Speakers Jean-Michel Molenaar, Marie Hobson, Project Manager, CCSTI Learning Evaluator, La Casemate, Grenoble, Natural History Creating a space for making and tinkering in Day two of this two-day workshop focusses on France Museum, London, UK your museum can be an exciting, invigorating, embedding research and practice. and sometimes overwhelming experience. In Embedding research into practice is a topical, yet Lydia Beall, Design Anne Kahr Hällman, this hands-on workshop, leaders of the Maker challenging, issue for science museums and Challenges Program Head of Research, Space of the Ecsite conference will delve into centres. In this session, we will discuss the 10 june ay Manager, Museum of Experimentarium, Hellerup, 10 june ay what it takes to start and maintain spaces advantages of embedding research into practice and Science, Boston, USA Denmark ranging from fully outfitted FabLabs to table draw on participants’ experiences of doing so as well NEsd NEsd E D top activities in open areas. as what challenges they face. E D Sabina Barcucci, Fablab Aymard de Mengin W The group will share practical information Our keynote speaker, Emily Pringle from Tate W Manager, MUSE, Museo Fondragon, Evaluation about the logistics, infrastructure, budgets and (United Kingdom), will talk about the inspiring delle Scienze, Trento, Italy and Prospective, timelines and different models for managing Transforming Tate programme where evaluation and Universcience, Paris, tools, materials, and facilitation staff. reflection has been integrated into everyday practice Ryan Jenkins, France Additionally, we will consider the deeper through an action research approach. Tinkering Studio rationale for a space dedicated to tinkering We will end the day thinking about what small Education Developer, Emily Pringle, Head of and making in science centres and how these changes you can make in your museum to integrate The Exploratorium, San Learning Practice and programmes can support long-term research into practice. What is necessary for Francisco, USA Research, Tate Modern, educational goals. change? London, UK This workshop is organised by the Ecsite thematic Fabrizio Stavola, group for research and evaluation, the REV Group. Education & CREI, Emma Pegram, Research National Museum of and Evaluation Manager, Science and Technology, Katia Danieli, Patricia Verheyden, Natural History Museum, Milan, Italy Collaborator, MUSE, Experience Director, London, UK Museo delle Scienze, Technopolis ®, The Stefano Buratti, Trento, Italy Flemish Science Centre, Ida Marie Bøe, Content Education & CREI, Mechelen, Belgium developer and explainer, National Museum of Marjelle van Hoorn, VilVite, Bergen, Norway Science and Technology, Association Manager, Tomasz Piatek, Milan, Italy Sara Calcagnini, Education & CREI, VSC network of science Evaluation and Analysis Ingrid Eikeland, PhD National Museum of Science and Technology, museums and science Department, Copernicus Student in Expand, NMBU, Maria Xanthoudaki, Milan, Italy centers, Amsterdam, Science Centre, Warsaw, Norway Head of Education Netherlands Poland and CREI, National Jon Haavie, Exhibit Designer and Maker Jane Rayner, Senior Museum of Science and Ambassador, Norsk Teknisk Museum and Nils Petter Hauan, Head Yuri Matteman, Head Audience Researcher, Technology, Milan, Italy Norway Makers, Oslo, Norway of Development, VilVite, of Education, Naturalis, Science Museum, London, Bergen, Norway Leiden, Netherlands UK 42 43 RISOTTO #ris pre-conference muse workshop “Space for life” –

time Develop and share 09.00 - 17.00 resources

Speakers Marc Moutin, Exhibitions, Shows and Development Director, Cité de l´espace, Toulouse, France In 2015, the Ecsite Space Group explores a After an introduction of these themes by Javier Martin Torres, new topic, “Space for life”. This pre- experts, two workshops will allow participants Chaired Professor in Ana Noronha, Executive conference workshop is the opportunity to to imagine potential collaborative projects. In Atmospheric Science and Director, Pavilion of brainstorm and imagine projects that could be 2015, volunteer museums, Ecsite, and the expert in exobiology, 10 june ay Knowledge, Pavilion of developed and shared within the Ecsite European Space Agency (ESA) will work Lulea University, Lulea, 10 june ay Knowledge - Ciência Viva, network. All institutions are welcome to towards the development of ready-to-use Sweden NEsd Lisbon, Portugal contribute. In particular, the workshop will resources on the basis of ideas born during NEsd E D focus on the importance of space for this workshop. The tools will be shared and Rosaria D’Antonio, E D W W Maria Menendez, Head monitoring changes in oceans and broadly used to engage audiences with life Communication and of Corporate Exhibitions atmosphere, improving our knowledge about and space topics. 2015 also marks the end of Public Relation Office, and Events, European life on Earth and beyond, and astronauts’ life the current chair of the Space Group. A Italian Space Agency Space Agency, on the International Space Station. general assembly will be organized elect a (ASI), Italy France new Steering Committee. Nigel Savage, STEM Aude Lesty, This workshop is organised by the Ecsite Didactics and Hands-on Museographer / Designer, thematic group for space science, the Space Projects Coordinator, ESA Cité de l´espace, Group. Education Office Toulouse, France Antonina Khodzhaeva, Jose Antonio Gordillo, Project Manager, Ecsite, Ciudad de las Ciencias y Brussels, Belgium las Artes, Valencia, Spain Monica Talevi, ESA Fernando Doblas, Head Head of Coordination and of ESA Communication Outreach Unit, Education Department, France Office

Michael Rast, Head of Chiara Ganz, Telespazio ESA Science Strategy, VP Communication, Italy Coordination & Planning office; Earth Simonetta Cheli, Head of Observation Directorate, Coordination Office, Earth Frascati, Italy Observation programme

44 45 MUSE pizza #piz sala +2 FLOOR trento fiere deperO LUNCH Ecsite Annual Speakers' General Meeting reception (AGM) PALAZZO DELLA PROVINCIA AUTONOMA DI TRENTO

(on invitation) time time time 13.00 - 14.00 14.00 - 17.30 18.30 - 20.30

10 june ay The Ecsite Annual General Meeting (AGM) is More info open to all Ecsite members. on page 219 NEsd

The Only Full members of Ecsite have voting rights. E D W chef’s They will elect their representatives to the Ecsite choice Board.

Among other, they will be invited to discuss and vote on:

• new admission criteria for Full membership • a new type of membership offered to one- person companies • resulting modifications to the Internal Regulations.

They will also vote on:

• activity and financial reports for year 2014 • budget and membership fees for year 2015.

46 47 programme

ECSITE ANNUAL CONFERENCE 2015 MUSE The European Conference MUSEO DELLE SCIENZE for Science Engagement TRENTO • ITALY 26TH EDITION 11-13 JUNE 2015 thursday JUNE 11 11 june ay r sd t hu

49 muse pizza #piz BB TRENTO FIERE #bb Exhibits & design pizza #piz café Trento Fiere GROUND FLOOR trento fiere New- Opening Business What’s new in panel

comers Ceremony Bistro travelling time break- Opening exhibitions? (part 1) 11.15 - 12.30

fast Convenor Preview current and upcoming travelling science Audrey O’Connell, on registr. exhibitions across Europe. This fast-paced Principal, Audrey time time time session will give you a glimpse of the enormous O’Connell + Associates, range of exhibitions on offer, leaving it up to you to Washington, USA 08.00 - 09.00 09.30 - 10.30 10.30 make contacts and find out more. Speakers Speakers Grand Opening of the The secret world inside Space dreams Auschwitz Marco Andreatta, 2015 Business Bistro you Ines Prieto, International Luis Ferreiro, Director, San President, MUSE, Museo Audrey Chang, Assistant Projects Manager, Cité Sebastián, Barcelona, delle Scienze Director of Sales, Global de l’espace, Paris, France Spain Business Development, Rosalia Vargas, American Museum of Mammoth - The Ice Age Of oceans and men President, Ecsite Natural History, New is back! Claire Forest, Co-Founder,

York, USA Marcus Lidén, CFO, Columbia River, Paris, Catherine Franche, Universeum AB, France Executive Director, Ecsite Shaun the sheep - Gothenburg, Sweden

11 june ay A healthier you Sink or sail? 11 june ay Michele Lanzinger, Christopher Owen, Cats and dogs Mathis Bogens, r sd Director, MUSE, Museo r sd Responsible for New François Vescia, Communication and delle Scienze t hu Business, Explorado International Project Marketing Manager, t hu Productions, Cologne, manager, Universcience, AHHAA Science Centre, Dr. Peter Dröll, Acting Germany Paris, France Tartu, Estonia Director, ‘Innovation Union and European Research Animals in war Dwarfs and Giants - A About animal tales and Area’, DG Research and Hanne T. Rasmussen, question of perspective fairy-tale animals Innovation Project Manager – Melanie Wunsch, Sybill Ebers, Director, Exhibitions, Økolariet, Curator, Neanderthal Westphalian Horse Denmark Museum, Mettmann, Museum, Muenster, Germany Germany EXTRA Olivier Retout, CEO, Renewable energy Random bits - A SPL Lascaux Intern. sources travelling exhibition on Exhibition, Périgueux, Katerina Chabova, probability France Manager for VIP partners, Laila Samuel, Exhibition Touring Manager, Mathematikum, Exhibitions´Manager, Giessen, Germany Techmania Science Center, Pilsen, Czech 50 Republic 51 tiramisÙ #tir Marketing & communication Audiences & learning GELATO #gel trento fiere trento fiere workshop Corporate Hands-on workshop

time partnerships - Make “science capital” - time 11.15 - 12.30 them attractive workshop 11.15 - 12.30

Convenor Convenor Joanna Kalinowska, Heather King, Research Sponsoring Specialist, Associate, King's College Copernicus Science London, London, UK Centre, Warsaw, Poland This session will present a few short Join our hands-on workshop to sample examples of cooperation between science classroom activities inspired by museums Speakers Speakers centres and corporations. An expert from and developed by teachers to help build Effrosyni Nomikou, Anna Redaelli, Corporate each science centre involved and the students’ “science capital”. “Science capital” is Research Associate, Membership and coordinator of the partnership will gather for a a key concept in science engagement and King's College London, Fundraising Manager, joint presentation. refers to the attitudes, experiences and life London, UK MUSE, Museo delle skills that we hold and which help us Scienze, Trento, Italy Each pair will first present their common appreciate the relevance of science. Beth Hawkins, Learning project and the highs and lows of their Resources Projects Patricia Verheyden, experience. This will be followed by a round All the activities that we will share have been Manager, Science Experience Director, table workshop. Presenters will lead the trialed by British or Swedish science teachers. Museum Group, London, Technopolis ®, The audience to come up with new ideas for But in this workshop we will also explore ways UK Flemish Science Center, further cooperation with sponsors. These of amending these activities for your particular

11 june ay Mechelen, Belgium ideas will be presented to a jury of sponsors’ contexts. The workshop is aimed at Cecilia Hartikainen, 11 june ay representatives. The best idea will get a educators, but will also be of interest to Director of Education, Tom r sd r sd Enrico Tombesi, Director, prize… researchers and policy-makers keen to learn Tits Experiment,

t hu Fondazione POST, how museums and science centres can Södertälje, Sweden t hu Perugia, Italy support the growth of science capital across their communities. Anna Dziama, Head of the Education Department, Copernicus Science Centre, Warsaw, Poland

52 53 CAFFè #caf Audiences & learning Networking & partnerships RISOTTO #ris trento fiere muse Panel Food as a way into Partnerships - Meeting panel

time history of science societal challenges time 11.15 - 12.30 and medicine and financial needs 11.15 - 12.30

Convenor Convenor Jan Alfred Andersson, Sheena Laursen, Manager, Norsk Teknisk Director of International Museum, Oslo, Norway Affairs, Experimentarium, Traditional “science in the kitchen” initiatives Working with a variety of partners is the key Hellerup, Denmark Speakers seldom foster a historically nuanced and for advancing our missions and engaging Anne Jorunn Froeyen, politically engaged perspective on science. culturally and socio-economically diverse Speakers Project Manager, This panel explores three innovative projects audiences. Partnerships with schools, Aliki Giannakopoulou, Jaermuseet, Naerboe, using food and cooking to engage audiences industry, foundations and public authorities Project Manager, Norway with the past, present, and future of science aim to support integration of resources across Ellinogermaniki Agogi SA, and technology. contexts, provide cohesive experiences and Athens, Greece Massimiano Bucchi, overcome financial barriers. Professor, University of Norsk Teknisk Museum offers evening Antonio Gomes da Trento, Trento, Italy cooking classes as a venue for dialogue Case studies will precede an open Costa, Consultant in about the history of health and medicine; discussion. Hear from Ellinogermaniki Agogi, Science Communication, Phil Loring, Curator of the Jærmuseet Vitengarden (Science Farm) a school-museum partnership in Greece; the Lisbon, Portugal History of Medicine, Norsk engages audiences with the ethics and American Museum of Natural History’s New

11 june ay Teknisk Museum, Oslo, politics of industrial farming through live York City Urban Advantage programme that Jim Short, Director, 11 june ay Norway demonstrations of animal slaughter; and sees eight institutions working with the school Gottesman Center for r sd r sd Professor Massimiano Bucchi’s book Il Pollo system; the Bloomfield Science Museum’s Science Teaching and

t hu di Newton (Newton’s Chicken, 2013) explores partnership with INTEL promoting excellence Learning, American t hu how and why the kitchen gets used as arena in problem-based learning; and the PLACES Museum of Natural where science confronts common sense, project which helped develop City History, New York, USA from Renaissance anatomy to molecular Partnerships between science gastronomy. communication institutions and local policy Maya Halevy, Director, makers. The Bloomfield Science Museum Jerusalem, Jerusalem, Israel

54 55 RAVIOLI #rav Exhibits & design Research & evaluation MOZZARELLA #moz muse muse Reverse Language A learning research Reverse

time matters – Why? agenda for informal time 11.15 - 12.30 science 11.15 - 12.30

Convenor organisations Convenor Paula Bäckman, Head of Maria Xanthoudaki, Educational Development, Director of Education and Balthazar Science Center, of International Relations, Skövde, Sweden In a science centre environment, language is Understanding the learning impacts of Museo Nazionale della of great importance. How much language informal science settings is a topical and Scienza e della Tecnologia Speakers support should we provide to our visitors? challenging issue. Learning in such places 'Leonardo da Vinci', Milan, Antonia Caola, Head of Should we expect our staff to be bilingual? has been under-researched and under- Italy International The choice of languages can be a tricky theorised, hampering the field’s ability to Collaborations & PR, question, as well as their order and equal address policy and broader concerns around Speakers MUSE, Museo delle presentation. What about adding Braille, sign impact. Brad Irwin, Senior Scienze, Trento, Italy language and pictograms? Learning Engagement Initiatives from within the sector have begun Manager, Natural History Päivi Garner, Exhibition Not every scientist can write a good exhibition to address these issues. In the UK, King’s Museum, London, UK Secretary, Heureka - The text and not every translator can provide a College London has been running a series of Finnish Science Centre, science-centre-worthy translation. If we use seminars to develop a learning research Jennifer DeWitt, Vantaa, Finland professional science writers to write our panel agenda for natural history museums. Other Researcher, King's

11 june ay texts, why not have communication informal science institutions have started to College London, London, 11 june ay Dorothée Vatinel, specialists doing our presentations? Should develop learning research centres in order to UK r sd r sd Curator, Universcience, we use interpreters more? A cross between a establish a culture of research-led practice.

t hu Paris, France reverse session and a roundtable discussion, Kevin Crowley, t hu this session will be valuable for all language In this session, researchers and practitioners Professor, University of John Downey, Senior enthusiasts who appreciate and understand will outline current movements they are Pittsburgh, Pittsburgh, Educator (English), the value of peer support. undertaking and participants will be invited to USA Balthazar Science Center, discuss how these relate to their own Skövde, Sweden organisations. Brian Levine, Manager of Youth Programs, Yuko Okayama, American Museum of Manager, National Natural History, New York, Museum of Emerging USA Science and Innovation (Miraikan), Tokyo, Japan Lene Hybel Kofod, Development and evaluation Experimentarium, Copenhagen, Denmark

56 57 MACCHERONI #mac Audiences & learning maker space SPAGHETTI #spa muse muse Panel Using space I have a Maker Space! REVERSE

time technologies to What do I do now? time 11.15 - 12.30 protect future food 11.15 - 12.30 supply Convenor Convenors Ana Noronha, Executive Jean-Michel Molenaar, Director, Pavilion of Project Manager, CCSTI Knowledge - Ciência Viva, La Casemate, Grenoble, Lisbon, Portugal This official Ecsite Space Group session Your museum or science centre just installed France explores how space science and technology a tinkering studio, Maker Space or FabLab. Speakers can raise public awareness on the Great! But what now? How do you engage Sabina Barcucci, Penny Fidler, CEO, The responsible use of water and food. the public? What kind of workshops can you FabLab Manager, MUSE, Association for Science host? Should you allow outside organisations Museo delle Scienze, and Discovery Centres, Seen from far away, Earth is a pale blue dot. to use the space? And if so, what are the Trento, Italy Bristol, UK This is our spaceship, with its limited life constraints? support system. Besides generating images SPEAKERS Marc Moutin, Exhibitions, that capture the public imagination, satellites In this reverse session, we’ll discuss what’s Peggy Monahan, Exhibit Shows and Development now collect real time information on the being done in Maker Spaces in several Projects Creative Director, Director, Cité de l'espace, transformation of forests, deserts, polar ice or museums and science centres, and have a New York Hall of Science, Toulouse, France oceans, giving us new responsibilities conversation about what steps you can take New York, USA regarding the limited resources at our to create a space that meets your goals.

11 june ay Fabrice Messal, disposal. Stefano Buratti, 11 june ay Multimedia Project Education & CREI, r sd r sd Manager, Mercator Science centres and museums have a role to National Museum of

t hu Océan, Ramonville, play in engaging the public on these important Science and Technology, t hu France issues. No other institutions are more skilled Milan, Italy to transform space images into tools to communicate with different audiences, Fabrizio Stavola, contributing to a responsible society. Education & CREI, National Museum of Science and Technology, Milan, Italy

Marjolein van Breemen, Head of Education, NEMO, Amsterdam, Netherlands

Jon Haavie, Exhibit Dick de Jong, Head of Designer and Maker Exhibitions & Programs, Ambassador, Norsk NEMO, Amsterdam, Teknisk Museum and Netherlands Norway Makers, Oslo, 58 Norway 59 lasagne #las GameLab buon appetito muse trento fiere WORKSHOP GameLab

time LUNCH 11.15 - 12.30

Convenors Malvina Artheau, Head of the digital department, Science Animation, Toulouse, France Gaming is a powerful trigger to engage time people and is being more and more widely 12.30 Marc Jamous, used in industry, entertainment, advertising, Coordinator of Serious management and… science communication. Game projects, In the GameLab, we would like to take the Universcience, Paris, time to play, experiment with a variety of France science based games; we think that there is The no better way of developing our opinions Fabrice Jouvenot, about games than taking the time to try a few. chef’s Transmedia Designer & choice Manager, Universcience, A time we usually lack in our everyday work. Paris, France In the GameLab, you can find a selection of games (including video-games, but not only),

11 june ay Martin Howe, CEO, some of which are “on the market” and some 11 june ay TEQ4, Brighton, UK still under construction. Come and try them r sd r sd out any time. The GameLab will also be what

t hu Micol Molinari, Learning you’ll make of it: want to discuss a specific t hu projects coordinator, topic? Dreaming of designing and prototyping Enterprising Science, a game of your own? You’re more than Science Museum, welcome! London, UK

Beth Hawkins, Learning Projects Manager, Science Museum, London, UK

60 61 PIZZA #piz Exhibits & trento fiere Design Panel What’s new

time in travelling 13.45 - 15.15 exhibitions? (part 2)

Convenor Audrey O’Connell, Principal, Audrey O’Connell + Associates, Preview current and upcoming travelling Washington, USA science exhibitions across Europe. This fast-paced session will give you a glimpse of speakers the enormous range of exhibitions on offer, Fragments of leaving it up to you to make contacts and find extinction - The out more. intelligent sound of ecosystems David Monacchi, Professor of Electro- Science future science Ötzi the iceman - The Nature walk under Above and beyond acoustic Music & Eco- fiction millennium mystery the stars Lisa R. Tucci, acoustics, Conservatorio Sarah Woods, Petra Rotthoff, M.A., Kinga Grege, Exhibitions Manager, “G.Rossini”, Pesaro, Italy Communications Director of exhibitions, Responsible for The Exhibitions

11 june ay Manager, Scitech, Perth, Museumspartner travelling exhibitions, Agency, London, UK 11 june ay Physics classics Australia GmbH Innsbruck, National Natural r sd r sd Achim Englert, CEO, Austria History Museum, EXTRA

t hu Phänomenta, Flensburg, Heureka goes crazy Paris, France Olivier Retout, CEO, t hu Germany Heidi Rosenström, Food - Science from SPL Lascaux Intern. Exhibition Producer, seeds to supper A History of Life Exhibition, Périgueux, Imitation Heureka, the Finnish Vittorio Bo, President, Through Fossils France Patricia Verheyden, Science Centre, Helsinki, Codice.Idee per la Amina Darwish, Experience Director, Finland Cultura srl, Torino, Italy Sales Manager Technopolis®, The Touring Exhibitions, Flemish Science Centre, VIRAL, a contagious Cervorama / 1000s The Natural History Mechelen, Belgium experience of brains Museum, London, UK Claudia Velhas, Exhibition Nathalie Caplet, IMAGINATE - Imagine, developer, Ciência Viva, Scientific resources Orchestra of Giants: create, innovate Lisbon, Portugal and international open air music Heather Farnworth, relations manager, exhibiton Director, International Cap Sciences, Michael Bradke, Sales, Ontario Science Bordeaux, France Mobile Music Centre, Toronto, Canada Museum, Düsseldorf, Germany

62 63 Operations & finance tiramisÙ #tir trento fiere Planning, budgeting panel

and evaluating time customer services 13.45 - 15.15

Convenor

Tiina Brunetto, Manager, Customer Services, Heureka - The Finnish Professionals from four different countries will Science Centre, Vantaa, share tools and tips about planning, budgeting Finland and evaluating customer services. National laws and employment regulations might differ, Speakers but all speakers share the same goal: a happy Pilvi Kolk, Member of the EXPLORE customer served effectively by adequate staff Management Board, and in accordance with an annual or daily AHHAA Science Centre budget. Foundation, Tartu, Estonia Introduced in 1989 with scientists and engineers in mind, JMP® software links powerful statistics to interactive graphics. It keeps data in flow, no matter whether it’s small, tall or wide. Because there is a graph for every Alberta Giovannini, statistic, you can pursue your analysis without restraint. A sampling of Head of Human its capabilities: Resources and Public Services, MUSE, Museo

• Regression, GLM and ANOVA • Data Mining Capabilities: delle Scienze, Trento, Italy 11 june ay • Generalized Regression: Cross-Validation, Multi-Layer

Ridge, Lasso, Elastic Net* Neural Networks, Bootstrap r sd • Mixed Models and Repeated Forests, Gradient-Boosted Kamil Rogulski, Deputy

Measures* Decision Trees, Model Head of Operations t hu • Univariate and Bivariate Analysis Comparison* Departement, Copernicus • Multivariate Analysis • Nonlinear Modeling Science Centre, Warsaw, Poland • SAS®, R, MATLAB and Microsoft • Categorical Data Analysis Excel Connections • Reliability and Survival Analysis • Time Series Analysis • Quality and Process Control • Design of Experiments • One-Click Bootstrap* • Consumer and Market • Data Visualization, Mapping Research Methods and Animated Graphs

*JMP Pro Only

Try the new release of JMP® 12 software! jmp.com/trial

Available for Mac® and Windows

SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. ® indicates USA registration. Other brand and product names are trademarks of their respective companies. © 2015 SAS Institute Inc. All rights reserved. 1157134UK0415 65 GELATO #gel MARKETING & COMMUNICATIONS Networking & partnerships CAFFè #caf trento fiere trento fiere panel Should we pay Involving Reverse

time journalists? stakeholders in time 13.45 - 15.15 exhibition making 13.45 - 15.15

Convenor Convenor

Wiktor Gajewski, Paola Rodari, European Copernicus Science Projects Manager and Centre, Warsaw, Poland Exhibitions Developer, Paying journalists in exchange of media The session explores the importance of a Sissa Medialab, Trieste, Speakers coverage is not ethical. Isn’t it, really? Media strong involvement of stakeholders (including Italy Vesna Pajić, Project have changed and are changing and the so called “public”) in all phases of an Manager, Ustanova Hiša journalists are not what they were yesterday exhibition’s life. Speakers eksperimentov, Ljubljana, (see bloggers, vloggers, FB-publishers, civil Matteo Merzagora, Slovenia journalists...). Your everyday choices as a Three presentations set the scene. Antonio Director, TRACES / science communicator are no longer black Gomes da Costa will recall how the PLACES Espace des Sciences Chiara Veronesi, Head of and white. project used exhibitions to build collaborations Pierre-Gilles de Gennes, Press Office at MUSE Join in the workshop and discussion. Dare to at a local level. Matteo Merzagora will Paris, France Museo delle Scienze, ask provocative questions about cooperation propose an ideal 30-30-30 model for Trento, Italy with contemporary media and how money exhibition development: 30% of the resources Vida Konikovic, Director, can enhance (or spoil?) it. for ‘soil’ preparation, 30% for traditional Exploradôme, Vitry-sur- Anna Charko, Specialist We aim to end the session with a list of good exhibition development, and 30% for Seine, France

11 june ay at Communication and practices and fresh ideas for the year to animation of the exhibition by local 11 june ay Promotion Department, come. stakeholders. Vida Konikovic will introduce Antonio Gomes da r sd r sd Copernicus Science the project QSEC2, funded by the Ile-de- Costa, Consultant in

t hu Centre, Warsaw, Poland France government, in which exhibitions Science Communication, t hu co-conceived and co-produced with groups of Lisbon, Portugal citizens will tour the region.

66 67 RISOTTO #ris Exhibits & design Audiences & learning ravioli #rav muse muse reverse Fostering Activities to pick workshop time time (very) your brain - Grand 13.45 - 15.15 13.45 - 15.15 early learning Bazaar Convenor Convenor Ed Sobey, Outreach Michał Buława, Main Instructor, Teknikens Exhibition Specialist, Hus, Redmond, US Instytucja Kultury “EC1 Łódź – Miasto Kultury”, How early can a child eat a piece of scientific Curiosity is at its best when our brain is faced Speakers Łódź , Poland cake? Learning begins with the first sounds with a challenging task, e.g. solving a non- Jamila Al Khatib, reaching a child’s ears even before birth, the trivial problem or puzzle or creating Coordinator of Mediation Speakers first time they open their eyes, the first contact something new. Challenges engage Activities, CNAM - Yumi Miyahara, of their senses with the surrounding world. creativity, critical thinking, problem solving, Conservatoire National Manager, National and create a fun learning environment. des Arts & Métiers, Museum of Emerging The first years are the prodigy period in a Paris, France Science and Innovation child’s development. How to make the best of A series of activities will be presented at (Miraikan), Koto-ku, Japan it when hosting a child in a science centre? distinct tables, demonstrating how to cultivate Anna Gunnarsson, We will look for possible approaches in terms the “organic food” that will stimulate curiosity: Teacher/Developer, Owain Davies, Creative of design, technology, ergonomics, didactics challenging activities that engage learners NAVET, Borås, Sweden Director, Techniquest, and – last but not least: pure joy of discovery. and tease the brain. The session also Cardiff, UK encourages creative exploration with specific John Downey, Senior

11 june ay Feeding children’s curiosity, showing them engagement techniques. Educator (English), 11 june ay Jelena Blank-Muhr, science as a playful experience needs close Balthazar Science r sd r sd Head of Unit Interactive cooperation of designers, staff and parents. At Participants will be served hands-on open- Center, Skövde,

t hu Exhibits, Triad, Berlin, the same time exhibitions should be ended learning, guided only by a few Sweden t hu Germany universally accessible. Join us to find possible instructions that demonstrate best practices answers! in learning science. At the conclusion of the Martin Kulhawczuk, Giorgia Bellentani, session, attendees will gauge their “virtual Head of Education, Coordinator “Scuola delle crops”. Trondheim Science idee” (Unit for 0-13 years Centre, Trondheim, old), Fondazione Golinelli, Norway Bologna, Italy Ian Russell, Director, Ömer Ayyıldız, Ian Russell Science Communicator, Elin Roberts, Head of Samuela Caliari, Head of Interactives, High Eskişehir Science and Public Engagement, Public Programs, MUSE, Peak, UK Experiment Center of International Centre for Museo delle Scienze, Eskişehir Metropolitan Life, Newcastle upon Trento, Italy Nur Uluhan, Science Municipality, Turkey Tyne, UK Communicator, Eskişehir Science and David Price, Science Melissa Finali, Head of Experiment Center of Communicator, science Explainers, Gruppo Eskişehir Metropolitan made simple, Bolton, PLEIADI, Padova, Italy Municipality, Turkey UK

68 69 MOZZARELLA #moz Research & evaluation Collections MACCHERONI #mac muse muse Panel Sharing evaluation Real/virtual/staged - panel

time and reflective Pros and cons time 13.45 - 15.15 museum practice 13.45 - 15.15

Convenor Convenor

Maria Xanthoudaki, Yuri Matteman, Head of Director of Education and Education, Naturalis of International Relations, Biodiversity Center, Museo Nazionale della By collecting and analysing data about the Science centres and museums aim at tickling Leiden, Netherlands Scienza e della Tecnologia impacts on the learning, attitudes, perceptions the curiosity of visitors, provoking questions 'Leonardo da Vinci', Milan, and behaviour of participants in informal and scientific thinking. A unique strength is Speakers Italy learning environments and experiences, we that we can offer the public real objects, real Patrizia Famà, Scientific discover “what works” for whom and under experiences and real examples. Communicator, MUSE, Speakers what conditions. Museo delle Scienze, Jamie Bell, Project This can be challenging. Some topics seem Trento, Italy Director, Center for In addition to helping us improve our design too difficult, big, tiny, or distant in time or Advancement of Informal and implementation strategies for exhibits, space, like biotechnology or space travel. We Lauren Nemroff, Science Education, programmes and projects, how can we plan also worry that the reality of scientific work, or Program Manager, Washington, D.C., US and document reflective practices so that our the rare accessible examples thereof, may Google Cultural Institute, findings contribute evidence and build not create an engaging experience, so we London, UK Pedro Casaleiro, Head of knowledge for our growing professional field? sometimes rely on theatrical approaches to

11 june ay Exhibitions and Conducting systematic, independent stimulate interest. At the same time, more and Alison Boyle, Deputy 11 june ay Collections, Museu da evaluation is one way to guarantee that there more museums are going virtual and offer Keeper, Science and r sd r sd Ciência da Universidade will be written reports that project leaders and online visits. What’s gained and what’s lost? Medicine, Science

t hu de Coimbra, Coimbra, the wider field can draw on and learn from. In this session we discuss what we can learn Museum Group, London, t hu Portugal from several case studies. Bring your own UK In this session presenters will share a range examples, and you will leave with a firmer grip Sheena Laursen, of approaches to creating local knowledge, on reality. Director of International and some ideas about sharing it globally. Affairs, Experimentarium, Hellerup, Denmark

70 71 SPAGHETTI #spa MAKER SPACE gamelab lasagne #las muse muse WORKSHOP Open Make - gamelab Workshop

time Tools for tinkering time 13.45 - 15.15 13.45 - 15.15

Convenors Convenors Jean-Michel Molenaar, Malvina Artheau, Head Project Manager, CCSTI of the digital department, La Casemate, Grenoble, Science Animation, France Here’s your chance to spend some time Gaming is a powerful trigger to engage Toulouse, France making and tinkering! people and is being more and more widely Sabina Barcucci, used in industry, entertainment, advertising, Marc Jamous, FabLab Manager, MUSE, In this session, we’ll play with new management and… science communication. Coordinator of Serious Museo delle Scienze, technologies, share activities, and provide a Game projects, Trento, Italy venue for informal conversations. Our special In the GameLab, we would like to take the Universcience, Paris, guests will give a sense of how Maker time to play, experiment with a variety of France Ryan Jenkins, Tinkering Spaces can involve the larger community and science based games; we think that there is Studio Education expand possibilities. no better way of developing our opinions Fabrice Jouvenot, Developer, The about games than taking the time to try a few. Transmedia Designer & Exploratorium, San In this session we’ll explore tools in several A time we usually lack in our everyday work. Manager, Universcience, Francisco, USA ways: Paris, France may 22 may In the GameLab, you can find a selection of 22 may

11 june ay Lydia Beall, Design • Laser Cutter 101 - We’ll explain the pros games (including video-games, but not only), Martin Howe, CEO, 11 june ay Challenges Program and cons of different laser cutters, talk about some of which are “on the market” and some TEQ4, Brighton, UK r sd r sd Manager, Museum of how to choose the right machine for your still under construction. Come and try them t hu t hu thursday thursday Science, Boston, USA space, and learn about a couple basic out any time. The GameLab will also be what Micol Molinari, Learning thursday projects. you’ll make of it: want to discuss a specific projects coordinator, Jon Haavie, Exhibit topic? Dreaming of designing and prototyping Enterprising Science, Designer and Maker • Intro to Soldering - We’ll share a few a game of your own? You’re more than Science Museum, Ambassador, Norsk introductory projects for soldering irons and welcome! London, UK Teknisk Museum and try one out together. Norway Makers, Oslo, Beth Hawkins, Learning Norway • littleBits Workshop - littleBits can help Projects Manager, people take their ideas from concepts to Science Museum, prototypes easily and quickly. London, UK

72 73 BB TRENTO FIERE Audiences & learning pizza #piz GROUND FLOOR trento fiere COFFEE #bb Science Panel

BREAK popularisation time events – A diversity 16.00 - 17.30

of formats Convenor

Mikko Myllykoski, Experience Director, Heureka - The Finnish time Join a special “buffet” for a science Science Centre, Vantaa, 15.15 popularisation fest. Formats for science Finland popularisation programmes are exploding today all around the word: science festivals, Speakers picnic, days, weeks, happenings, etc. Carlos Catalão Alves, Head of Communication, Promoted by science centres, science events Pavilion of Knowledge organisations or national agencies, all of them - Ciência Viva, Lisbon, are well-embedded in the local context with Portugal the involvement of cities, governments and universities. Formats are very innovative, Vincenzo Lipardi, CEO, mixing art performances, talks, shows and Fondazione IDIS - Città use social networks and advertising tools to della Scienza, Naples,

11 june ay massively engage people. Italy 11 june ay r sd r sd What’s the secret of a successful recipe? Annette Klinkert, CEO,

t hu What is the impact of science popularisation city2science - Science t hu events? The session will discuss the Communication and ingredients needed for a successful event by Strategy Consulting, comparing approaches and formats from a Bielefeld, Germany panel of speakers with different origins and experiences. Joachim Lerch, President Science & Technologie e.V., Rust, Germany

74 75 tiramisÙ #tir Audiences & learning Audiences & learning gelato #gel trento fiere trento fiere Panel What role for Science Workshop

time planetariums in communication at the time 16.00 - 17.30 science centres? dinner table 16.00 - 17.30

Convenor Convenor Weronika Śliwa, Head of John Downey, Senior the Planetarium Educator (English), Department, Copernicus Balthazar Science Center, Science Centre, Warsaw, Sometimes in a science centre or nearby The dinner table is an excellent venue for Skövde, Sweden Poland there is one huge exhibit: a planetarium, communication, but science is seldom the hosting at least a few dozen visitors topic of choice. Yet a full table offers many Speakers Speakers simultaneously. How to treat it? Is it a objects and utensils, not to mention food, Paul Hix, Project Thomas Kraupe, separate place with distinct aims from the rest which can be used to present a variety of Manager, Deutsches Director, Planetarium, of the science centre or does it complement scientific topics. Museum, Munich, Hamburg, Germany the offer? Germany In this interactive session, four tables will be Maciej Mucha, Head of During the session we will discuss different laid out by the speakers to communicate on Elin Roberts, Head of the Production Studio approaches to placing the dome within the various aspects of physics, nanotechnologies Public Engagement, (Heavens of Copernicus), science centre. Do we want it to be a place to or the genetics of taste. They will then give International Centre for Copernicus Science rest after an exhausting tour of the exhibition hands-on demonstrations of how to use the Life, Newcastle upon Centre, Warsaw, Poland or a space for active adventure? In the last dinner table to present their subject, and how Tyne, UK

11 june ay case sometimes a live guide is a key factor, this can initiate discussions. Diners will move 11 june ay Marc Moutin, Exhibitions, and other times unusual equipment can play from table to table, thus visiting all four in the Ann-Marie Pendrill, r sd r sd Shows and Development that role. course of the session. Director, National resource

t hu Director, Cité de l'espace, centre for physics t hu Toulouse, France The session will end with an open discussion education, Lund, Sweden on simple, informal science communication, Anna Öst, Project including a brainstorming session on where Patrizia Famà, Scientific Manager, Norrköping and how it can be implemented. Communicator, MUSE, Visualization Center, Museo delle Scienze, Norrköping, Sweden Trento, Italy

76 77 CAFFè #caf Networking & partnerships Audiences & learning RISOTTO #ris trento fiere muse Roundtable The highs and lows Dealing Panel

time of opening a new with difficult time 16.00 - 17.30 science centre science 16.00 - 17.30

Convenor Convenor

Colin Johnson, Honorary Kayte McSweeney, Member of Ecsite, Cardiff, Audience Advocate and Wales, UK Researcher, Science Are you planning to set up a new science Science isn’t always appetizing. The nature Museum Group, London, Speakers centre? If so, this is the session for you. You and impacts of scientific research can UK Bistra Kirova, Executive will meet people who are now in the throes of sometimes be hard to swallow. This session Director, MUZEIKO - opening a new centre. Come and learn from explores the approaches taken by museums Speakers America for Bulgaria their challenges and successes. Ask about across Europe to engage visitors with Jessica Bradford, Children's Museum, Sofia, exhibit procurement, approaching sponsors, challenging science topics. It includes a Content Manager, Bulgaria and how you might go about planning and diverse range of examples from exhibitions, Science Museum, managing your new centre. Come and share art and events programmes that have London, UK Elton Micallef, Executive your experience, and ask the questions that supported audience understanding of science S&T Officer, Malta Council others are afraid to ask! that is difficult, controversial, misunderstood, Ling Lee, Content for Science and and not motivating to engage with. Developer, Science Technology (MCST), This will be a round-table session. After a Museum Group, London, Kalkara, Malta very short scene-setting presentation from Two speakers directly address the global UK

11 june ay each speaker you will be invited to choose a obesity crisis and another focuses on feeding 11 june ay Lukas Richter, Director, table where you can meet a speaker and put the world. Whilst the topics in question might Lucia Martinelli, r sd r sd VIDA! Science Centre / your questions. In the time available you be vastly different, many of the tools, Researcher, MUSE,

t hu Moravian Science Centre should be able to take part in a question and techniques and tricks for dealing with difficult Museo delle Scienze, t hu Brno, Brno, Czech answer exchange with at least three science can be applied across institutions. Trento, Italy Republic speakers. Julia Ellrich, Interface Ali Çetinkaya, Managing Designer, Triad, Berlin, Director, Konya Science Germany Center, Konya, Turkey Louise Windfeldt, PhD Victor Manuel Simões Fellow, Department of Gil, Director, Exploratório Science Education, - Centro Ciência Viva de University of Copenhagen, Coimbra, Coimbra, Copenhagen, Denmark Portugal

78 79 RAVIOLI #rav Operations & finance Exhibits & design MOZZARELLA #moz muse muse Panel International Using art and design Panel

time training courses for to convey complex time 16.00 - 17.30 science centre content 16.00 - 17.30

Convenor professionals Convenor Simona Cerrato, Science Victoria Hurtig, Science Communicator, Sissa Educator, Universeum AB, Medialab, Trieste, Italy Gothenburg, Sweden All around the world science museums and In this session we explore the intersection of Speakers science centres are experiencing a strong science communication, graphic design and Speakers Anthony Richards, growth. At the same time more and more artistry in exhibitions. We show examples of Audrey Chang, American Learning and Operations research institutes develop exhibitions as a how complex scientific data and principles Museum of Natural Consultant and Advisor, major tool to communicate current research, can be expressed concisely and effectively History, New York, US KCA, London, UK and visitor centres are created everywhere to through various aspects of design. help citizens engage with natural and Hannah Sundqvist, Maissa Azab, Head, historical heritage. Exhibitions should make exhibit content Editor & Web Manager, Educational and accessible at multiple intellectual levels and Universeum AB, Promotional Publications Despite that, in the majority of countries there present it through more than one sensory Gothenburg, Sweden - NAMES Secretary, are neither academic nor informal training channel. Artist Caroline Hobkinson will show Alexandria, Egypt courses to empower all actors required for you how to design spaces and experiences Thomas B. Berg, Senior such complex, specialized enterprises. In the for all senses, using science studies in Scientist, Curator,

11 june ay Erik Jacquemyn, Chief majority of cases architects, 3D designers, neuroscience as base. Naturama, Svendborg, 11 june ay Executive Officer, multimedia developers, content developers, Denmark r sd r sd Technopolis ®, The etc. learn their jobs on the ground. The We will also share experiences of using tools

t hu Flemish Science Center, session presents case studies of a few to evaluate design and text-based Caroline Hobkinson, t hu Mechelen, Belgium international training courses designed to communication in the exhibition. We will look Artist creating multi address this lack of training, and discusses into new exhibition concepts to reinvent the sensory experiences, Paola Rodari, European recruitment, training schemes and outcomes. zoological museum, by introducing theatrical London, UK Projects Manager and means and use of storytelling. Exhibitions Developer, Sissa Medialab, Trieste, Italy

80 81 MACCHERONI #mac Collections Equity and Inclusion spaghetti #spa muse muse Panel Natural history Is making for REVERSE

time museums and science everyone? time 16.00 - 17.30 centres - Common 16.00 - 17.30

Convenor grounds Convenor Anna Omedes, Director, Ryan Jenkins, Tinkering Museu de Ciències Studio Education Naturals de Barcelona, Developer, The Barcelona, Spain Natural history museums and science centres Questions have been raised by Leah Exploratorium, San both address the wonders of the natural Buechley and others about who can Francisco, USA Speakers world, the science behind it and the global participate in the “Maker movement”. We ask Eric Dorfman, Director, challenges of the future. But communication ourselves: in our spaces, do robotics and 3D SPEAKERS Whanganui Regional approaches can be very different. Which role printers take precedence over dance and Matteo Merzagora, Museum, Whanganui, could interactive experiences play in music? Do girls and women have the same TRACES / Espace des New Zealand addressing these issues? encouragement to be makers as men and Sciences Pierre-Gilles de Within this session we aim to explore the boys? Does making represent people-of- Gennes, Paris, France Noel Jackson, Head of common ground of natural history museums colour and relate to families living in low- Education, International and science centres. income communities? Lydia Beall, Design Centre for Life, Newcastle, Challenges Program UK To trigger imagination on this challenge, In this reverse session, we will consider Manager, Museum of speakers from science centres and national together how making and tinkering can be a Science, Boston, USA

11 june ay Bernhard Kehrer, history museums will give short impulse more inclusive practice in our science centres 11 june ay Managing Director, studio presentations on international case studies. and educational programmes. Elisabeth Rebekka Killie- r sd r sd klv, Berlin, Germany Panellists will discuss these different Kanebog, Pedagogue,

t hu approaches, map opportunities and Nordnorsk Vitensenter, t hu Martin Cepek, Head of challenges and generate ideas on how we Tromsø, Norway Central Museum could move forward in using interactive Development, experiences to communicate about nature. Mona Holmø, Educator, Senckenberg Gesellschaft Nordnorsk Vitensenter, für Naturforschung, Tromsø, Norway Frankfurt, Germany Hanne Madsen, Science Alexina Thorén Communicator, Williams, Educator/ Jaermuseet, Sandnes, Project Manager, Norway Universeum AB, Gothenburg, Sweden

82 83 lasagne #las GAMELAB CANTINE ROTARI muse MEZZOCORONA WORKSHOP GameLab

time gala 16.00 - 17.30 dinner

Convenor Malvina Artheau, Head of the digital department, Science Animation, Toulouse, France Gaming is a powerful trigger to engage time people and is being more and more widely Shuttle buses to the Gala Marc Jamous, used in industry, entertainment, advertising, dinner venue leave Coordinator of Serious management and… science communication. at 19.30 from MUSE Game projects, In the GameLab, we would like to take the front door. Universcience, Paris, time to play, experiment with a variety of France science based games; we think that there is Buses to return to Trento no better way of developing our opinions city centre will depart Fabrice Jouvenot, about games than taking the time to try a few. from Gala dinner venue Transmedia Designer & starting at 23.30. Manager, Universcience, A time we usually lack in our everyday work. Paris, France In the GameLab, you can find a selection of More info on page 221 games (including video-games, but not only),

11 june ay Martin Howe, CEO, some of which are “on the market” and some 11 june ay TEQ4, Brighton, UK still under construction. Come and try them r sd r sd out any time. The GameLab will also be what

t hu Micol Molinari, Learning you’ll make of it: want to discuss a specific t hu projects coordinator, topic? Dreaming of designing and prototyping Enterprising Science, a game of your own? You’re more than Science Museum, welcome! London, UK

Beth Hawkins, Learning Projects Manager, Science Museum, London, UK

84 85 programme

ECSITE ANNUAL CONFERENCE 2015 MUSE The European Conference MUSEO DELLE SCIENZE for Science Engagement TRENTO • ITALY 26TH EDITION 11-13 JUNE 2015

FRiday JUNE 12 may 22 may 12 june AY F R iD thursday thursday

86 pizza #piz Exhibits & design Equity & Inclusion tiramisÙ #tir trento fiere trento fiere Interactive - Future visions Social inclusion - A Workshop Pecha Kucha for science centres fashionable trend? time time 09.00 - 10.15 09.00 - 10.15 Convenor Convenors Barbara Streicher, Johannes-Geert Executive Manager, Hagmann, Curator, Science Center Netzwerk, Join leaders from a range of disciplines as they Social inclusion - A fashionable trend? The Physics, Deutsches Vienna, Austria offer a rapid-fire series of visions for the future of fundamental question is: why do we want to Museum, Munich, science museums and science centres. be inclusive? Are we missing someone or do Germany Speakers we think “they” are missing out on the Matteo Merzagora, Different prospects for museums and science wonderful experiences we have to offer? Do Alison Boyle, Deputy Director, TRACES / centres have included neutral “third places” for we programme inclusive activities to get Keeper, Science and Espace des Sciences communities to interact, cultural spaces as special sponsoring or raise visitor numbers? Medicine, Science Pierre-Gilles de Gennes, confidently intellectual as art galleries, or active Do we consider inclusion as a trend that we Museum Group, Paris, France agents in political agendas. Or is there an entirely must follow? Or are we truly curious about our London, UK new kind of movement waiting to happen, non-visitors? What learning are we missing Simona Cerrato, Science re-invigorating and challenging established out on personally and as an institution by Speakers Communicator, Sissa institutions? We will round up these ‘future being non-inclusive? Ann Follin, Museum Medialab, Trieste, Italy imaginaries’ with commentary from a leading Director, Tekniska expert, followed by a lively discussion with the Let´s watch out if our inclusion efforts are born Museet - Teknorama, Anna Gunnarsson, audience. out of deficit-thinking! This workshop Stockholm, Sweden Teacher/Developer, encourages participants to challenge their NAVET, Borås, Sweden own practices of inclusion. Following short, Ulrich Kernbach, provocative input, participants will use Head of Exhibitions liberating structures to discuss attitudes and and Collections, practices in small groups. Deutsches Museum, Munich, Germany may 22 may

Michele Lanzinger,

12 june AY Director, MUSE, Maarten Okkersen, Ken Arnold, Head of 12 june AY Museo delle Scienze, Head of Public Programmes, F R iD F R iD

Trento, Italy Communication, Wellcome Collection, thursday Museon, The Hague, London, UK Barry Lord, Cultural Netherlands Planner, Toronto, Canada Claire Pillsbury, Program Director, Walter Staveloz, Osher Fellowships, Director International Exploratorium, San Relations, ASTC, Francisco, US Washington, US 88 89 gelato #gel Collections Exhibits & design caffè #caf trento fiere trento fiere Workshop Making objects speak Making your own Panel

time touring exhibition time 09.00 - 10.15 09.00 - 10.15

Convenor Convenor

Kayte McSweeney, Heather Farnworth, Audience Advocate and Director, International Researcher, Science Sales, Ontario Science Museum Group , London, Objects are at the heart of science museums, It takes more than a great idea or unique Centre, Toronto, Canada UK but they very rarely speak for themselves. collection to produce a traveling exhibition They may be historically unique or significant other science centres will want to host. This Speakers Speakers to those that understand them, but to others session will uncover what it takes to get Didier Laval, Manager of Jessica Bradford, they can seem banal and disconnected from started in touring exhibitions. We will cover: the Mediation Service and Content Manager, any meaning. These objects may not look Living Lab, Cap Sciences, Science Museum, particularly appetising, but visitors are hungry • The differences between producing an Bordeaux, France London, UK for knowledge. exhibition for your own organisation and one intended to tour. Bruno Araújo-Gomes, Sonja Neumann, What tools and techniques can we use to • The cost of travelling exhibitions and how Exhibitions Coordinator, Scientific Employee, help visitors delve into the stories, science they can get funded. Pavilion of Knowledge Deutsches Museum, and history underpinning these objects? In • How to know if your touring exhibition idea - Ciência Viva, Lisbon, Munich, Germany this interactive session, speakers will describe will work. Portugal the challenges of interpreting a diverse range • The main barriers in terms of cost, time, Marie Hobson, Learning of objects from natural history specimens, to ideas and expertise (in-house or external). Lisa R. Tucci, Exhibitions Researcher, Natural musical instruments and early personal • The steps involved, starting from the original Manager, The Exhibitions History Museum, London, computers. The session will then guide idea, exhibition concept, design, build, Agency, London, UK UK participants through a series of steps for educational material, logistics, marketing, recognising and overcoming the challenges finding venues to host the exhibition, and Gail Symington, Head of of their own collections. everything in between. Exhibition and Gallery • How to measure results. Projects, National

Maritime Museum & 22 may Royal Observatory

12 june AY Greenwich, London, UK 12 june AY F R iD F R iD thursday thursday

90 91 risotto #ris Audiences & learning Audiences & learning ravioli #rav muse muse Reverse Towards the 21st Strategies Reverse

time century natural to engage time 09.00 - 10.15 history museum teenagers 09.00 - 10.15

Convenor Convenor

Heather King, Research Alex Burch, Head of Associate, King's College Visitor Experience, London, London, UK Learning and Outreach, Natural history museums are more than In informal science learning we often have to The Natural History Speakers simple storehouses – they share a mission of face the “no-show” of teenagers. It is difficult Museum, London, UK Emma Pegram, Head of promoting appreciation, understanding and to get in touch with them, and they often Learning Evaluation and conservation of the natural world. But are we seem to shy away from the term “science”. Speakers Research, Natural History getting this across to our visitors? Once they do visit places of informal science Elisa Maria Casati, Public Museum, London, UK learning, they often have a good time, but Engagement, MUSE, In this reverse session, round tables will be how can we get them there in the first place? Museo delle Scienze, Justin Dillon, Professor hosted by education and research experts Or should we rather meet them at the places Trento, Italy of Science and from the natural history world. These where they already hang around? Environmental Education, speakers will help frame rich discussions Heidrun Schulze, Project University of Bristol, UK exploring effective practice. Topics will include Teenagers are not a homogeneous group. Manager, Science Center the affordability of digital media for extending The reasons why they do not show up vary in Netzwerk, Vienna, Austria Ilse van Zeeland, Senior engagement, the role of scientists and different contexts, different social groups or Content Developer educators in brokering new passions for different “traditions” of science learning. How Talila Yehiel, Museum Exhibitions, Naturalis natural history, and the role of institutions in can we address these different aspects when Expert,@thewandering. Biodiversity Center, supporting and sustaining the development of conceptualising attractive informal science net, Tel Aviv, Israel Leiden, Netherlands interest over time and across settings. We will learning activities for teenagers? In this also discuss ways in which we are able to session we will share experiences and Henrik Sell, Deputy “see” the impact of our work. discuss different examples of youth Director, Natural History involvement together with the audience. Museum, Aarhus,

Denmark 22 may

12 june AY Karen Knutson, 12 june AY University of Pittsburgh, F R iD F R iD

Pittsburgh, US thursday

92 93 mozzarella #moz Audiences & learning Audiences & learning maccheroni #mac muse muse Reverse Humour in science Children panel

time communication as experts time 09.00 - 10.15 09.00 - 10.15

Convenor Convenor Ian Simmons, Science Amy Seakins, Research Communication Director, Associate, King's College International Centre for London, London, UK Life, Newcastle Upon Humour eases all sorts of communication – Adults make visits possible but children often Tyne, UK where does it work when communicating take the lead once inside the science centre Speakers science? Panellists will share their thoughts or museum, directing the visit and acting as Rooske Franse, Senior Speakers on successful uses of humour in science experts for the rest of their group. This Project Manager Thierry Brassac, communication and on not so successful session explores the role of children as Education, Science center Science & Culture ones and invite thoughts from the audience. If experts in museums and science centres. NEMO, Amsterdam, Department, Montpellier you are considering to host a science comedy Netherlands Science University / night, having a cartoon character narrate your To guide our discussions, Amy will begin with Science&Culture next exhibition, or think you might qualify for an overview of learning theory and research Claudia Velhas, Department, Montpellier, an IgNobel Prize, this session is for you! around children as museum/science experts. Exhibition Developer, France Rooske will then describe how parents might Pavilion of Knowledge facilitate a visit whilst still enabling children to - Ciência Viva, Lisbon, Elin Roberts, Head of be the leaders. Claudia will discuss a project Portugal Public Engagement, where children are supported to run activities International Centre for as explainers. Sarah will present longitudinal Sarah Funk, Project Life, Newcastle upon work on the lasting impacts of these types of Manager, Science Center Tyne, UK programmes. Each presentation examines Netzwerk, Vienna, Austria what child as “expert” means in each context John Downey, Senior and the relevant practical implications. Educator (English), Balthazar Science Center,

Skövde, Sweden 22 may 12 june AY 12 june AY F R iD F R iD thursday thursday

94 95 spaghetti #spa Research and Evaluation GameLab lasagne #las muse muse REVERSE Making and tinkering GameLab WORKSHOP

time research share-out time 09.00 - 10.15 09.00 - 10.15

Convenor Convenors Lydia Beall, Design Malvina Artheau, Head Challenges Program of the digital department, Manager, Museum of Science Animation, Science, Boston, USA Spaces for tinkering, making and design in Gaming is a powerful trigger to engage Toulouse, France museum settings have been the subject of people and is being more and more widely SPEAKERS much discussion, but too little focus has been used in industry, entertainment, advertising, Marc Jamous, Ryan Jenkins, Tinkering placed on research/evaluation efforts in these management and… science communication. Coordinator of Serious Studio Education spaces. In the GameLab, we would like to take the Game projects, Developer, The time to play, experiment with a variety of Universcience, Paris, Exploratorium, San This session will present the findings from science based games; we think that there is France Francisco, USA evaluation studies on design/maker spaces, no better way of developing our opinions and include a follow-up conversation to about games than taking the time to try a few. Fabrice Jouvenot, Peggy Monahan, Exhibit discuss how research and practice can A time we usually lack in our everyday work. Transmedia Designer & Projects Creative Director, impact each other. In the GameLab, you can find a selection of Manager, Universcience, New York Hall of Science, games (including video-games, but not only), Paris, France New York, USA some of which are “on the market” and some still under construction. Come and try them Martin Howe, CEO, Maria Xanthoudaki, out any time. The GameLab will also be what TEQ4, Brighton, UK Head of Education and you’ll make of it: want to discuss a specific CREI, National Museum topic? Dreaming of designing and prototyping Micol Molinari, Learning of Science and a game of your own? You’re more than projects coordinator, Technology, Milan, Italy welcome! Enterprising Science, Science Museum, London, UK may 22 may

Beth Hawkins, Learning

12 june AY Projects Manager, 12 june AY Science Museum, F R iD F R iD

London, UK thursday

96 97 pizza #piz BB TRENTO FIERE trento fiere GROUND FLOOR keynote Coffee #bb speech Break

#piz

time Andrea Illy is the Chairman and CEO of time 10.30 - 11.30 illycaffè S.p.A., a family coffee business 11.30 founded more than 80 years ago. speaker

Andrea Illy, Chairman/ In 2012, he was appointed Chairman of the CEO of illy S.p.A, Trieste, Promotion and Market Development Italy Committee of the International Coffee Organization and Chairman of Altagamma, a foundation dedicated to promoting the excellence of the Italian industry.

Under Andrea's leadership, revenues have grown by more than 130% and the illy brand has become the world famous coffee we all know. may 22 may 12 june AY 12 june AY F R iD F R iD thursday thursday

98 99 pizza #piz Audiences & learning Marketing & Communication tiramisÙ #tir trento fiere trento fiere Reverse Lessons learnt from Can museums and Panel

time explainers training science centres be time 12.00 - 13.15 schemes porwerbrands? 12.00 - 13.15

Convenor Convenor Vesna Pajić, Project Maarten Okkersen, Head Manager, Ustanova Hisa of Communication, eksperimentov - The Museon, The Hague, House of Experiments, We all have expertise on how to work with The success of a science center or museum Netherlands Ljubljana, Slovenia and inspire regular visitors. There are is based on being perceived as special. Look countless studies on how to engage different at the big “powerbrands” like Apple and you’ll Speakers Speakers kinds of audiences. But do we really know find they each own a place in the consumer’s Svein Anders Dahl, Paola Rodari, European how to work with and train our museum staff? mind. They have positively differentiated CEO, VilVite, Bergen Projects Manager and Our human interface with the public is made themselves from the rest of the competition. Vitensenter AS, Bergen, Exhibitions Developer, up of individuals from very diverse Branding is creating that individual niche in Norway Sissa Medialab, Trieste, backgrounds, whose job title varies from the consumer’s mind and owning it. More Italy organisation to organisation. than just marketing, branding is the entire Hans Gubbels, CEO, programme that creates a memorable Continium, Kerkrade, Miha Kos, Director, In the last years several projects at local, identity. Netherlands Ustanova Hisa national or international level, were dedicated eksperimentov - The to developing and testing training schemes to Effective branding sets you apart from the Jörg Ehtreiber, Director, House of Experiments, empower this human interface. THE group, competition. Factors affecting the brand of an Frida & Fred Children’s Ljubljana, Slovenia the Ecsite thematic group dedicated to organisation can be both tangible and museum, Graz, Austria explainers, also facilitated discussions and intangible, including the organisational Sven Dražan, Program training programmes. What has and hasn’t philosophy, product & service quality, design Manager, VIDA! Science worked? What still needs to be done? Have of printed materials and website. In other Centre / Moravian Science we discovered the ultimate recipe? words, “brand” is your image as seen from Centre Brno, Brno, Czech Participants are invited to share their own the outside. Your brand is who you are, a Republic experiences. promise of quality… It’s not simply how your

logo is displayed, but rather the emotional and 22 may Tal Berman, Head of the intellectual response your logo triggers for

12 june AY Exhibits, R&D Wing, visitors. 12 june AY MadaTech – The Israel F R iD F R iD

National Museum of thursday Science, Haifa, Israel

Didier Laval, Manager of Kathrin Unterleitner, the Mediation Service and Project Manager, Living Lab, Cap Sciences, Science Center Bordeaux, France Netzwerk, Vienna, Austria

100 101 gelato #gel EXHIBITS & DESIGN Exhibits & design caffè #caf trento fiere trento fiere Interactive Redefining science Multimedia systems Panel Roundtable centres for visitor time time orientation and 12.00 - 13.15 12.00 - 13.15 tracking Convenors Convenor Bernd Holtwick, Justin Dillon, Professor Assistant Director, DASA, of Science and Dortmund, Germany Environmental Education, Join a facilitated conversation that will All curious minds will be grateful for hints and University of Bristol, UK question some of the basic assumptions in signs that show them the best way to what Anne Kahr Hällman, the science centre movement, asking they are looking for. We will present best Director of Research, Speakers whether there are any essential ingredients practice examples of indoor navigation Experimentarium, Andy Lloyd, Head of for making a science centre. Our speakers systems and visitor tracking, and will discuss Copenhagen, Denmark Special Projects, will first present brief provocations, asking the concepts of different projects. This will International Centre for whether science centres really do need enable a comparison of different objectives Speakers Life, Newcastle upon scientists, exhibits, buildings, or even and technical bases like Wifi or RFID. The Christophe Chaffardon, Tyne, UK science… focus will be on opportunities and limitations Head of Education, Cité from the visitor's perspective as well as from de l'espace, Toulouse, Lynn Scarff, Director, Participants will then join a table discussion the museum's point of view. What worked France Science Gallery, Trinity around one of these questions (or an open, well, what went wrong – and where we go College, Dublin, Ireland “free choice” table for new questions). from here. Wencke Maderbacher, Everyone will change seats at least once Deputy Head of Barbara Streicher, during the session so that everyone works on Department, Museum Executive Manager, more than one topic. Collectively we will try Education, Technisches Science Center Netzwerk, and establish what it truly takes to be a Museum Wien, Vienna, Vienna, Austria science centre in the 21st century, stripping Austria away some of the legacies of previous times. Jennifer Santer, Vice President, Content and

Programs, Patricia and 22 may Philip Frost Museum of

12 june AY Science, Miami, US 12 june AY F R iD F R iD thursday thursday

102 103 risotto #ris Networking & partnerships Exhibits & design ravioli #rav muse muse Panel Questioning Brace yourself, Panel

time organisational prepare for immersion! time 12.00 - 13.15 strategies 12.00 - 13.15

Convenor Convenor

Robert Firmhofer, Ana Rita Claro Director of Copernicus Rodrigues, PhD Science Centre, Researcher, Imperial Copernicus Science At science centres, we strive for perfection Immersion is a new trend in visitor College Centre for Centre, Warsaw, Poland and innovation. We design learning experiences, but what does it look and feel Engagement and experiences and raise revenue, manage like? Get engrossed in this showcase of a Simulation Science, Speakers visitor flows and enhance creativity. We care variety of immersive concepts that use rich London, UK Michiel Buchel, General about toilet cleanliness and scientific environments, strong narratives and sensory Director, Science center accuracy. We employ educators and engagement to create personal, emotional Speakers NEMO, Amsterdam, technicians, artists and accountants, lawyers and direct interactions; and get involved in a Roger Kneebone, Netherlands Herbert and explainers, scientists and marketers. discussion about the concepts, resources and Professor of Surgical impact behind these scenarios. Education, Imperial Muender, General Which organisational strategies allow us to College London, London, Manager, Universum deal with this diversity of challenges? Are our UK Managementges GmbH, organisations a perfect, smooth and efficient Bremen, Germany mechanism or rather a complex living Esther Hamstra, Content organism with its own ecosystem of Manager, NorthernLight Goery Delacote, competences? Or perhaps a cyborg Design, Amsterdam, President and Chief combining organic flexibility with technological Netherlands scientific Consultant, At abilities? Bristol, Bristol, UK Julia Pitts, Project This reverse session will start with short Leader: Information Age, DISCUSSANT inspirational and thought-provoking Science Museum Group, Catherine Franche, presentations by experienced CEOs, followed London, UK

Executive Director by group discussions moderated by the 22 may Ecsite, Brussels, presenters. Debora Nucci, Explainer,

12 june AY Belgium Fondazione POST, 12 june AY Perugia, Italy F R iD F R iD thursday thursday

104 105 mozzarella #moz Audiences & learning Audiences & learning maccheroni #mac muse muse Panel Preparing Learning Panel

time scientists to engage from toys time 12.00 - 13.15 with youth 12.00 - 13.15

Convenor Convenor Jim Short, Director, Ian Simmons, Science Gottesman Center for Communication Director, Science Teaching and International Centre for Learning, American Many scientists are eager to work directly with Children’s toys are uniquely successful in Life, Newcastle Upon Museum of Natural youth. We have access, resources, and attracting and holding children’s interest, Tyne, UK History, New York, US expertise in engagement – we should help. stimulating their curiosity, empowering their Each panellist has developed training and creativity and inspiring their imagination. Speakers Speakers support for these scientists, and will discuss Surely, as professional communicators of Katerina Ruban, Brian Levine, Manager of pedagogical strategies in use including science, technology, engineering and Manager of Business Youth Programs, session content planning, youth engagement mathematics, we should study the Development, AZPI American Museum of tips, learning styles, reframing questions, and effectiveness of toys very carefully… Electronics, Moscow, Natural History, New York, use of exhibits, collections, and research tools Russia US as teaching elements. In this session involving many practical demonstrations, we shall explore four different Peeranut Kanhadilok, Sally Collins, Senior Participating scientists work in various formats examples of toys providing such valuable Head of Exhibition Section Learning Programme including guest speaking, teaching, visitor benefits: ingenious traditional toys from of the Science Museum, Developer, Natural History engagement, meet-the-scientist discussions, Thailand; toys that inspired an interactive Thailand, National Museum, London, UK and mentoring research projects. We will exhibit designer; toys created by children and Science Museum, Khlong outline goals, trainings, supports, timelines, toys used for an educational outreach project. Luang, Thailand Yuri Matteman, Head of and evaluations, with time for an extensive Education, Naturalis question and answer session, as we attempt Jana Bittnerová, Biodiversity Center, to encourage widespread trainings and Programme Manager, Leiden, Netherlands opportunities. iQLANDIA Science Center Liberec, Liberec, Czech Ange Ansour, Project Republic Manager & Research 12 june AY 12 june AY Assistant, Center for Ian Russell, Director, Ian 12 june AY Research and Russell Interactives, High F R iD F R iD D F RY Interdisciplinarity, Peak, UK University Paris Descartes, Paris, France

106 107 spaghetti #spa Audiences & Learning GAMELAB lasagne #las muse muse WORKSHOP Repair, GameLab WORKSHOP

time recycle, remake, time 12.00 - 13.15 redesign, rethink 12.00 - 13.15

Convenor Convenors

Mona Holmø, Educator, Malvina Artheau, Head Nordnorsk Vitensenter, of the digital department, Tromsø, Norway Science Animation, The Maker movement keeps growing all over Gaming is a powerful trigger to engage Toulouse, France Speakers the world. With an increased awareness of people and is being more and more widely Hanne Madsen, Science climate change and the environmental impact used in industry, entertainment, advertising, Marc Jamous, Communicator, of what we do, many makers and designers management and… science communication. Coordinator of Serious Jaermuseet, Sandnes, focus on the R-words: repair, reuse, refuse, In the GameLab, we would like to take the Game projects, Norway reduce, recycle, remake, redesign and time to play, experiment with a variety of Universcience, Paris, rethink. We are talking about a coming shift science based games; we think that there is France Anna Gunnarsson, from a linear to a circular economy, where no better way of developing our opinions Teacher/Developer, materials are reused and get a new life. about games than taking the time to try a few. Fabrice Jouvenot, NAVET, Borås, Sweden A time we usually lack in our everyday work. Transmedia Designer & Science centres have for many years offered Manager, Universcience, Elisabeth Rebekka Killie workshops where we make toys and other In the GameLab, you can find a selection of Paris, France Kanebog, Pedagogue, things from scrap, which often end up in the games (including video-games, but not only), Nordnorsk Vitensenter, bin at the end of the session. We want this some of which are “on the market” and some Martin Howe, CEO, Tromsø, Norway practice to change and invite you to a still under construction. Come and try them TEQ4, Brighton, UK workshop where we up-cycle waste, giving it out any time. The GameLab will also be what Sabine Haake, Edutainer, a prolonged life instead and producing items you’ll make of it: want to discuss a specific Micol Molinari, Learning VilVite, Bergen Vitensenter our audience will proudly bring home and topic? Dreaming of designing and prototyping projects coordinator, AS, Bergen, Norway use. a game of your own? You’re more than Enterprising Science, welcome! Science Museum, Aina Fiskå, Educator, London, UK Jaermuseet, Sandnes, Norway Beth Hawkins, Learning

12 june AY Projects Manager, 12 june AY Science Museum, D F RY D F RY London, UK

108 109 BUON APPETITO Audiences & learning PIZZA #piz trento fiere trento fiere LUNCH Feeding Reverse

creativity - The time earlier, the better 14.30 - 15.45

Convenors

Sally Montgomery, Consultant, DSM Consulting, Castlewellan, time Children are the best innovators and UK 13.15 inventors! We only need to help them put their amazing imaginations to use, in a stimulating SPEAKERS environment, with suitable tools and Olga Zinovieva, Advisor for materials, sensitive guidance and a little International Affairs, coaching. All-Russia Science festival, The Moscow, Russia Too often, adults overlook the importance of Ekaterina Mruchko, chef’s children’s playful creativity, but this is the Reseacher in Egyptology, crucial formative period of young lives, when choice All-Russia Science Festival, future paths become fixed. Soon, this window Moscow, Russia of opportunity closes and a curtain comes down. There is no time to waste. Childhood is Ian Russell, Director, Ian short. Russell Interactives, High Peak, UK Each of our speakers will stimulate discussion Alexey Zemko, CEO, AZPI of a different context in which young people’s Electronics, Moscow, creativity can be empowered. Russia

Axel E. Hüttinger, Managing Director, Kurt

Hüttinger GmbH & Co. KG, 22 may Schwaig bei Nürnberg,

12 june AY Germany 12 june AY

F R iD Alessandra Crusi, F R iD thursday thursday Sognando al Museo Project Coordinator, Fondazione POST, Perugia, Italy

Jeanette Schuppe- Krahn, Educational Toy Designer, EuroScience GmbH, Kappeln, Germany

110 111 tiramisÙ #tir Exhibits & design Exhibits & design gelato #gel trento fiere trento fiere Reverse Do experts kill Human body Panel

time curiosity? exhibitions and time 14.30 - 15.45 science centres/ 14.30 - 15.45

Convenor museums Convenor

Anna Schaefers, Head of Luigi Amodio, Director, Concept and Research, Fondazione IDIS - Città Archimedes Exhibitions, della Scienza, Naples, Berlin, Germany The consensus: texts and exhibits in an Exhibitions on the human body are among Italy exhibition have to be scientifically correct. visitors’ most remembered and enjoyed The question: how do we come by this experiences. Even if the general topics Speakers correctness and what does “correct” actually tackled by human body exhibitions are similar, Speakers Ines Prieto, Exhibits mean? Science centres and museums often science centres and museums can deal with Guglielmo Maglio, Head Design, Cité de l'espace, employ teams of experts to ensure the them in very different ways, reflecting the of Exhibitions and Live Toulouse, France correctness of their exhibitions. organisation’s points of view, its visitors’ Events, Fondazione IDIS preferences and the target it wants to reach. - Città della Scienza, Gérard Cobut, Head of The potential problem: experts know the Naples, Italy Exhibition Development, science but not necessarily what makes good This is particularly evident with topics like sex, Royal Belgian Institute of interaction, or how visitors behave and react diseases and death, which are often Robin Hoyle, Director of Natural Sciences, in exhibitions. Still, their knowledge is crucial considered “uncomfortable” by some visitors, Science, Glasgow Brussels, Belgium for the museum. parties or sponsors. Do designers have to Science Centre, Glasgow, take these reactions into account? In this UK Lauren Deere, Museum This reverse session will bring together session we will hear from existing exhibitions Manager Thinktank, curators, writers, and experts who will be in Glasgow Science Centre and Granada Cristina González Birmingham Museums, giving short presentations of their experiences Parque de las Ciencias as well as from Sevilla, Communication Birmingham, UK to then get into a discussion with the audience stakeholders focus groups developed in Manager, on how to make the cooperation between Naples to prepare the “Corporea” exhibition. Parque de las Ciencias, Cornelia Reichert, institutions and experts worthwhile for all Granada, Spain Freelance Science Writer, parties, including visitors.

Bremen, Germany 22 may

12 june AY Lenka Mynarova, Head 12 june AY of Expert Team, Dolni F R iD F R iD

oblast Vítkovice / Lower thursday Vítkovice, Czech Republic

112 113 caffè #caf Audiences & learning Audiences & learning risotto #ris trento fiere muse REVERSE Combining informal Visitor tracking and Panel

time and formal science related mobile time 14.30 - 15.45 education traditions technologies 14.30 - 15.45

Convenor Convenor

Ronen Mir, Director, Claire Pillsbury, Program Science Learning Centers, Director, Osher Clore Garden of Science Fellowships, - Davidson Institute of How can science centres set up meaningful Emerging mobile and indoor tracking Exploratorium, San Science Education, collaborations with formal science education technologies are of great interest for research Francisco, US Rehovot, Israel across the Globe? How can we contribute to and interpretation in science museums. As deliver science curricula? This session the cost of hardware decreases for indoor Speakers Speakers highlights situations when formal science wifi, iBeacon, RFID and near field Joe Martin, Exhibit Gillian Thomas, President/ education calls upon science centres to communication, science centres can afford to Design Manager, KCA CEO, Miami Science provide overall learning environments and run experiments. They can also support London, London, UK Museum, Miami, US teaching for school students. focused projects to enhance visitor research by automating consent, anonymizing and Joonas Juutilainen, Miha Kos, Director, Speakers will describe the need that drives recording whole-visit data histories or to Senior Graphic Designer, Ustanova Hisa their project, the techniques used to explore possibilities for location-specific or Heureka - The Finnish eksperimentov - The House implement it, and the initial outcomes of context-aware content and interactivity. Science Centre, Vantaa, of Experiments, Ljubljana, operating formal learning environments by Finland Slovenia free choice learning institutes. Participants will Yet current theoretical use cases and ideal be able to share additional examples, ideas scenarios have little resemblance to real Lærke Mygind Ian Simmons, Science and suggestions for new developments world experiences. In the quest for robust Grønfeldt, Student Communication Director, combining the strengths of formal and free mobile tracking apps for general visitors, Research Assistant, International Centre for Life, choice learning institutions. This is an panellists will report on their own research PULSE, Steno Health Newcastle Upon Tyne, UK opportunity to forge collaborations for and results and the promising indicators that Promotion Center, launching new projects. are starting to emerge from this rapidly Gentofte, Denmark Ariel Heimann, CEO, evolving field. Davidson Institute of Science Education, Clore 12 june AY 12 june AY Garden of Science - 12 june AY Davidson Institute of F R iD F R iD D F RY Science Education, Rehovot, Israel

Raffaella Spagnuolo, Pedro Pombo, Director, Coordinator “Scienze in Fábrica Science Centre, pratica” (Unit for 14-18 years Aveiro, Portugal old), Fondazione Golinelli, Bologna, Italy

114 115 ravioli #rav Marketing & Communication Operations & finance mozzarella #moz muse muse Panel Building your Human Panel

time audience development resources time 14.30 - 15.45 plan for science centres 14.30 - 15.45

Convenor Convenor

Joanna Kalinowska, Erik Jacquemyn, Chief Sponsoring Specialist, Executive Officer, Copernicus Science Technopolis ®, The Centre, Warsaw, Poland This session will start with a case study A science centre is only as good as the Flemish Science Center, presentation of the audience development people working there. This session will Mechelen, Belgium strategy developed at the London Museum of present ways to attract the best people, to Speakers Transport. Representatives of different train them, to keep them engaged and Speakers Sharon Ament, Director, science centres and museums from around motivated, to offer them opportunities to grow Vlasta Volak, CEO, Museum of London, Europe will then discuss what they consider and incentives to make them feel part of all Techmania Science London, UK the key aspects of a successful audience activities in the science centre. Center, Pilzen, Czech development plan. Republic The session will not only focus on front-of- Speakers will explore audience research and house staff but also on all possible jobs in a Svein Anders Dahl, segmentation, data collection, core and science centre, from workshop staff to project CEO, VilVite, Bergen underrepresented audiences, managers, from designers to marketing Vitensenter AS, Bergen, programming… They will discuss the difficult experts. Examples from a number of science Norway balancing act of prioritising audiences and centres will be given, each with a different wonder whether it is possible to keeping background or history. Topics will cover Michiel Buchel, General existing ones while reaching out to new finding the right person for the job, developing Director, Science center groups. They will share successes and the competencies of new and existing staff, NEMO, Amsterdam, mistakes before engaging in a discussion with and dealing with changes in organisational Netherlands the audience. structure or expansions. Marie-Christine Van der Sman, Director, Museon,

The Hague, Netherlands 22 may

12 june AY Kim Gladstone Herlev, 12 june AY Executive Director, F R iD F R iD

Experimentarium, thursday Hellerup, Denmark

116 117 maccheroni #mac Marketing and Communication MAKER SPACE spaghetti #spa muse muse Workshop Be here in 2016 Open Make - WORKSHOP

time - Crafting a Playing with food time 14.30 - 15.45 successful 14.30 - 15.45

Convenor session proposal Convenors

Julie Becker, Lydia Beall, Design Communications and Challenges Program Events Manager, Ecsite, Manager, Museum of Brussels, Belgium This workshop will give you an insight into the Here’s your chance to spend some time Science, Boston, USA behind the scenes work undertaken each making and tinkering! Our special guests will Speakers year by the Annual Conference Programme give a sense of how Maker Spaces can Sabina Barcucci, Fablab Mikko Myllykoski, Chair Committee (ACPC), when 80+ session involve the larger community and expand Manager, MUSE, Museo of the Annual Conference proposals are chosen among hundreds of possibilities. delle Scienze, Trento, Italy Programme Committee received submissions. In this session we’ll explore food in several (ACPC), Experience Representatives of Ecsite and the ACPC will ways: Jochen Hunger, Exhibition Director, The Finnish outline how to create a successful session for • Food MaKey MaKey - Experiment with Designer, Jochen Hunger Science Centre, Vantaa, any future Ecsite Annual Conference. resistance and conductivity of different foods Museum & Exhibition Finland Discover how to develop a session idea, find by using MaKey Makey to make music with Design, Erlangen, Germany speakers and write a good abstract. By your favorite fruits and vegetables. Amito Haarhuis, Deputy stepping into the ACPC’s shoes and having a • Food Automata - Playing with our food Ryan Jenkins, Tinkering Director / Programme go at assessing session proposals, you will takes on a new meaning through making Studio Education Manager, Science Centre also learn about selection criteria as well as moving toys out of edible materials inspired Developer, The NEMO, Amsterdam, other insider’s tips. by the Cabaret Mechanical Theater. Exploratorium, San Netherlands • Harvest, create, enjoy - Find out what Francisco, USA grows outside MUSE and create a herbal Maarten Okkersen, Head still-life, or make a 3D-scan of it, before Sarah Alexander, Director, of Communication, everything goes into Mr. Magic and becomes Cabaret Mechanical Museon, The Hague, a truly vitalizing drink. Theater, London, England Netherlands • (Almost) everything that normally dwells

behind glass in a museum can be converted Francesco Bombardi, 22 may into a tangible 3D model and printed in 3D or Maker and founder of

12 june AY shared with other people. This opens new FabLab Reggio Emilia, 12 june AY perspectives on collections – and is Spazio Gerra, Reggio F R iD F R iD

surprisingly easy to do. We’ll scan objects, but Emilia, Italy thursday we also try to scan plants. • Several local artists and makers will take Marcello Pirovano and cuisine to new levels as they demonstrate Patrizia Bolzan, Makers their whimsical food tools - a NonnaBot for and founders of Tecnificio, cutting homemade pasta, food tattooing with Milan, Italy squid ink and a food printer for chocolate. Evelyn Leveghi, Food designer and chocolate artist, Trento, Italy 118 119 lasagne #las GAMELAB BB TRENTO FIERE muse GROUND FLOOR WORKSHOP GameLab coffee #bb

time break 14.30 - 15.45

Convenors

Malvina Artheau, Head of the digital department, Science Animation, Toulouse, France Gaming is a powerful trigger to engage time people and is being more and more widely 15.45 Marc Jamous, used in industry, entertainment, advertising, Coordinator of Serious management and… science communication. Game projects, In the GameLab, we would like to take the Universcience, Paris, time to play, experiment with a variety of France science based games; we think that there is no better way of developing our opinions Fabrice Jouvenot, about games than taking the time to try a few. Transmedia Designer & A time we usually lack in our everyday work. Manager, Universcience, Paris, France In the GameLab, you can find a selection of games (including video-games, but not only), Martin Howe, CEO, some of which are “on the market” and some TEQ4, Brighton, UK still under construction. Come and try them out any time. The GameLab will also be what Micol Molinari, Learning you’ll make of it: want to discuss a specific projects coordinator, topic? Dreaming of designing and prototyping Enterprising Science, a game of your own? You’re more than Science Museum, welcome! London, UK may 22 may

Beth Hawkins, Learning 12 june AY 12 june AY Projects Manager, 12 june AY Science Museum, F R iD F R iD D F RY

London, UK thursday

120 121 BB TRENTO FIERE #BB improving skills such as critical participated in the programme since GROUND FLOOR thinking, question asking, reflection its launch last year. project and more.

showcase José Antonio Millan, Parque de Thierry Brassac, Head of las Ciencias, Granada, Spain time Science&Culture Departement - 15.45 - 16.45 Montpellier University, Montpellier, Gergor Ingeborg, DASA, France Dortmund, Germany Convenor

Maria Zolotonosa, Senior Project атоме отель / ATOM HÔTEL: an Applied sciences and Manager, Ecsite, Brussels, Belgium interactive hyper-ludic periodic exhibitions: A European co- table operation on prevention and This is a showcase of collaborative 1869: Dmitri Mendeleiev sorts the prospection at the workplace projects each described in a poster 63 known chemical elements. Parque de las Ciencias (Granada) and presented by participants. The 2014: 114 atoms are officially and DASA (Dortmund) are two showcase runs outside the confines confirmed. Much of our human science museums sharing some of conference sessions in a special history hides in the periodic table: common topics of interest - but with time slot during an extended coffee use of metals, radioactivity, geology, their own singularities. break. Each poster will describe one atomic bombs, pollutions and They are working together on the non-profit project. Posters will be nutrition… development of two complementary displayed for the duration of the Let’s blow away dust from the exhibitions on the topic “disasters entire conference. periodic table. Dmitri Mendeleiev and emergency situations” and invites you to visit his ATOM HÔTEL “prevention and prospection at the Speakers web-platform: one room per workplace”. Scientists, engineers Ana Santos-Carvalho, PharmD promotes knowledge acquisition element, each “adopted” by a and professionals are also involved. PhD, Instituto de Educação e and equality among students with researcher. What about you… Some results of this challenging Cidadania, Mamarrosa, Oliveira do different backgrounds. Which atom do you prefer? cross- collaboration will be Bairro, Portugal presented.

Exposing students to Carmel Bar, Davidson Institute of Hanaa Al Mousawi, Assistant experimental science improves Science Education, Rehovot, Israel Manager Projects, Abu Dhabi Asli Samadova, Founder of the learning of science and Technology Development Caspian Sci Fest, Caspian Sci Fest, may 22 may nourishes individual capacities Ants and Facebook: Committee, Abu Dhabi, United Arab Baku, Azerbaijan Instituto de Educação e Cidadania Communicating physics for the Emirates 12 june AY 12 june AY (IEC) transfers the practice of youth Starting from scratch - How to

F R iD experimental sciences from An innovative method to Cross cultural collaborations: introduce a science F R iD thursday thursday academia to the community through communicate physics of complex Lessons from a United Kingdom- popularisation activities in a new programmes that go beyond school systems is to address youth in their Gulf partnership country curricula. Knowledge acquisition of own language, using an online “Lema?” is a traveling programme The idea to launch Caspian Sci Fest students aged 9-13 was tested education platform. Concrete of three hands-on workshops and a as a tool to advocate for a world- before and after each session. examples from their own emotional stage show – all offered free of class science centre in Baku, Despite heterogeneous levels of world (Facebook) and physical life charge to private and public schools Azerbaijan was formed during the prior knowledge, at the end of the (ants) engage students and create across Abu Dhabi. Latest figures 2014 Ecsite Annual Conference. In course all students obtained similar motivation. Once motivated, have shown that more than 30,000 medium-term the Caspian Sci Fest marks. Thus, this programme students are open to practicing and students in 90 schools have team aims to launch the first 122 123 science festival in the country by quantify different exhibition Vassilis Papakonstantinou, Head systems, facilities for coal coupling local resources with environments and provide novel of Hydrobot Project Team, transportation and for the storage of international partners' knowledge insights into how visitors perceive Eugenides Foundation, Palio Faliro, ash and slag. and experience. different exhibition environments. Greece

Hydrobot project - STEAMing Ivone Fachada, Coordinator, Jana Pivonkova, Business and Jessica Norberto Rocha and underwater exploration Centro Ciência Viva de Bragança, Marketing Manager, iQLANDIA, Mônica Santos We are presenting a simple Portugal Liberec, The Czech Republic Dahmouche, Fundação Centro de remotely operated vehicle (ROV) Ciências e Educação Superior a made by students using everyday Marina D’Alessandro, Scientific iQLANDIA science center Distância do Estado do Rio de materials. During construction communicator, Grupo Pleiadi, iQLANDIA science center opened in Janeiro, Cecierj – Rio de Janeiro, students build STEAM skills, learn Cadoneghe, Italy Liberec in the north of the Czech Brazil to work in teams and explore certain Republic in March 2014. It is the professions. Robots can be Paulina Kortas, Head of successor of the iQpark science Travelling science exhibitions: upgraded with underwater cameras, Exhibitions and Education center (in operation since 2007). Experiences from Brazil sensors and other components, to Department, Centrum Nauki Visitors to iQLANDIA enjoy a 3D In this session we present two increase exploration capabilities. EXPERYMENT, Gdynia, Poland planetarium and 10 exhibition halls famous pioneering Brazilian Some teams get the Hydrosensor, adressing topics such as geology, experiences in scientific travelling an arduino-based sensor kit that Regional treats: when local human senses or natural elements exhibitions: “Caravan of Science” can measure certain parameters media discloses science - with a total of more than 400 new and “Ponto UFMG Itinerant from the water environment and log We aim to present pioneering exhibits. One of the halls is also Museum”. Thanks to mobile units, them on an SD card. projects of science communication dedicated to a very popular sex life they can visit schools and towns in Measurements can be uploaded to in the media, specially designed to exhibition. We offer science shows the states of Rio de Janeiro and a cloud DB for further analysis. bring scientific and cultural for the general public, topical shows Minas Gerais which would not have knowledge to the general for school groups and much more. access to this kind of activity. They population, at a regional level, in Come meet us! aim to make science more popular, Pawel Zuromski, EC-1 Project three different countries. These reaching audiences in their own Manager, EC-1 Centre of Science projects demonstrate multiple space and time. These two and Technology in Lodz, Lodz, benefits, as in each case they Regan Forrest, University of repurposed tractor trailers do not Poland regionally increased the supply of Queensland, Brisbane, Australia only transport artifacts and science contents in paper and digital equipment to build and set up Setting demonstrations and publications, relevant from a Perceived Atmosphere: A novel exhibitions, shows and workshops, experiments in an industrial scientific and social perspective but way for characterising exhibition but also offer activities in their heritage site also an educational one. environments internal spaces. Travelling science The EC-1 Science and Technology 12 june AY 12 june AY Perceived Atmosphere (PA) was is challenging, specific and Centre is located in a historic power

F R iD developed as part of a doctoral unlimited: you have to be creative plant built in 1929. It includes shows F R iD research project exploring the because of the reduced space, you and experiments integrated with the relationship between the exhibition need a sharp didactical approach historical infrastructure. Internal and environment and the visitor because of the short time, you must external technological relics are experience in museums. The PA go straight to the point because you selected for the exhibition: coal- Instrument comprises 30 semantic can afford just a few exhibits. boilers, water pumps, turbo- differentials; this poster will describe generator, cooling tower, distribution a selection of exhibitions that have station and control room, coal boiler been characterised using the drums, installation of water Instrument. It will show its ability to demineralization, dust collection 124 125 Florence Huron, French Neama Al Marshoudi, Manager of Coordinator of the Mr.Goodfish Content + Dr. Linda Abraham Silver, Programme, Nausicaa, Boulogne- Associate Director, Content, Abu sur-mer, France Dhabi Technology Development Committee, Abu Dhabi, United Arab Mr.Goodfish, a European Emirates programme mobilising civil society and stakeholders on Evolution of informal science sustainable seafood education from non-existent to consumption sustained commitment in Abu Launched in 2010 in France, Italy Dhabi and Spain, Mr.Goodfish provides a This poster will present the new approach to the promotion of development of informal science sustainable seafood production and education activities in Abu Dhabi consumption, based on positive over the past four years. It will recommendations. The highlight the links to the Emirates programme’s advice is always workforce development goals and constructive and involves the entire discuss recruitment, training and fishing sector: fishermen, fostering long-term commitment. wholesalers, restaurant chefs, canteens, fishmongers, and consumers’ associations. Mr. Goodfish provides the tools for

Ph. Simome Cargnoni – MUSE consumers to make informed choices when buying seafood products. 12 june AY F R iD

126 127 Ph. Enrico Pretto – MUSE pizza #PIZ Exhibits & design Audiences & learning tiramisÙ #TIR trento fiere trento fiere Reverse No exhibition Maintaining Panel

time needs to be boring teenage science time 16.30 - 18.00 engagement 16.30 - 18.00

Convenor Convenor

Maarten Okkersen, Head Kevin Crowley, of Communication, Professor, University of Museon, The Hague, Pittsburgh, Pittsburgh, US Netherlands What can the designer and the content Children are science-interested, curious planner do when faced with an exhibition explorers. Typically, science interest and Speakers Speakers topic that is neither fancy nor sexy, but just engagement tends to drop during Brian Levine, Manager of Sophie Bougé, Curator, plain boring? This can happen if the topic is adolescence, but if maintained can prompt Youth Programs, Universcience, Paris, dated, narrow, far removed from our everyday future involvement with STEM. Science American Museum of France life or perhaps in conflict with one’s own museums can trigger short-term interest and Natural History, New York, ethical outlook. engagement but can also offer long-term US Anssi Ahlgrén, Designer, programmes to maintain these, develop Heureka - The Finnish This session will help participants understand science identities, increase ability, confidence Alexander Moss, PhD Science Centre, Vantaa, that any topic can be turned into an interesting and career aspirations. Student, King's College Finland and exciting exhibition if you really put your London, London, UK heart into it and explore the topic with an open We present courses, internships, and Axel E. Hüttinger, mind. With the help of practical examples, the research engaging students for weeks, Sónia Ferreira, Instituto Managing Director, Kurt speakers will share their own experiences months, or even years. With frameworks, Educação e Cidadania, Hüttinger GmbH & Co. and tools for managing these challenges. evaluation findings, and theoretical and Mamarrosa, Portugal KG, Schwaig bei The presentations and the following research perspectives, these can be taken as Nürnberg, Germany discussion will round up the best practices successful, replicable models. Join our Silvia Grabner, Director, and ideas. conversation about the importance of not only NaturErlebnisPark, Ian Russell, Director, Ian triggering interest, but also maintaining it Science Education Center, Russell Interactives, High long-term. Panellists have overcome diverse Graz, Austria Peak, UK challenges, and have many tips to share!

Leonel Alegre, Head of

12 june AY Education, Science and 12 june AY Culture, Pavilion of F R iD F R iD Knowledge - Ciência Viva, Lisbon, Portugal

128 129 gelato #GEL Research & evaluation Audiences & learning caffè #CAF trento fiere trento fiere Lecture and The impact Psychological Panel Round Table of science centres and educational time time research in science 16.30 - 18.00 16.30 - 18.00 centres Convenors

Convenors Marjolein van Breemen, Rosalia Vargas, Head of Education/ President of Ecsite, Science Learning Center, Director, Pavilion of This presentation summarizes the scientific Museums and science centres increasingly Science center NEMO, Knowledge - Ciência Viva, literature on the impact of science centres on involve themselves in psychological and Amsterdam, Netherlands Lisbon, Portugal their respective communities, with a focus on educational research. The type of research learning and education, local economic initiated greatly varies within and among Maartje Raijmakers, Per-Edvin Persson, development and community development. centres. Research ranges from theory- Affiliated Professor Professor, Helsingfors, These effects contribute to the goals of the motivated academic studies on the one side University of Amsterdam Finland Mechelen Declaration, approved at the 2014 to prototyping on the other, each with their NCTW/NEMO, Science Centre World Summit. own aims, benefits and drawbacks. Amsterdam, Netherlands

Science centre visits also deepen the learning In this session four science centres will Speakers process, enhance motivation, strengthen present the range of psychological and Karen Davies, Head of confidence in science, affect attitudes towards educational research that they have been Learning Research and it and influence career choices. Every year, initiating. They will present choices they make Projects, Science they host more than 300 million visitors about the types of research, the designs and Museum Group, London, worldwide, with a total economic impact in the setups, the things they learned from research, UK range of 5 to 15 billion euros. Science centres and how they share new insights within the have been instrumental in many urban organisation. Most of all, they will share their Anne Kahr Hällman, redevelopment schemes around the world. own curiosity-driven learning process. Director of Research, Experimentarium, Copenhagen, Denmark

Varda Gur Ben Shitrit, 22 may Head of Science and

12 june AY Society, Bloomfield 12 june AY Science Museum F R iD F R iD

Jerusalem, Jerusalem, thursday Israel

130 131 risotto #RIS Equity & Inclusion AUDIENCES & LEARNING ravioli #RAV muse muse Panel Motivating Awakening Panel

time people to identify vocations in science time 16.30 - 18.00 with science centres 16.30 - 18.00

Convenor Convenor

Louise Windfeldt, PhD Nicolas Didier, President, Fellow, Department of Luxembourg Science Science Education, Centre, Bertrange, Many people think that science is not for Encouraging youngsters to pursue STEM University of Luxembourg people like them: they are not the ‘right’ (Science, Technology, Engineering and Copenhagen, gender, they do not have the ‘right’ Mathematics) related studies and careers, is Copenhagen, Denmark Speakers background, or they are perhaps not ‘good a challenge faced by most European Eric Siegel, Director and enough’ students. In this session, we will countries. How can this objective be Speakers Chief Content Officer, highlight why thinking about identities is achieved? Karin Örnborg, New York Hall of Science, important in understanding the needs and Pedagog, Universeum New York, US behaviours of visitors young and old. By This session focuses on the role science AB, Gothenburg, Sweden sharing a range of international examples and centres have played until now and will Judy Diamond, research findings, we will draw attention to the address the challenging question of how Aiyana Hudgins, Head Professor and Curator, potential of science museums and science current results could be further improved. of Education, Norsk University of Nebraska centres to help people embrace broader Awakening vocations will for example be the Teknisk Museum, Oslo, State Museum, Lincoln, ideas about who science is for. We look primary mission of the future Luxembourg Norway US forward to engaging the audience in thinking Science Centre poised to open in 2016. about their views about what it means to be a Heidrun Schulze, Project Hannu Salmi, University ‘science person’ and how this might be Panellists from the US and Europe will review Manager, Science Center of Helsinki, Heureka - The reflected in their own practice. current studies and experiences. In addition, Netzwerk, Vienna, Austria Finnish Science Centre, the panel will examine new methodologies Vantaa, Finland aimed at awakening scientific and 21st Spela Godec, PhD century economy related studies and careers Student, King's College among youngsters. London, London, UK may 22 may 12 june AY 12 june AY F R iD F R iD thursday thursday

132 133 mozzarella #MOZ Exhibits & design Networking & partnerships maccheroni #MAC muse muse Panel Distilling Maker Faire Exchanging Reverse

time craze into long term ideas by exchanging time 16.30 - 18.00 projects people 16.30 - 18.00

Convenor Convenor

Lorna Williams, Head of Tuomas Olkku, Content Interactive Development manager, Gallery, National Media Heureka - The Finnish Science centres are using the Maker Faire As an industry, we are able to share and copy Museum, Bradford, UK Science Centre, Vantaa, craze as inspiration for exhibitions. But can good practices more freely than many other Finland Speakers visitor curiosity be held for 3 months with few fields of business. Sometimes the best way to facilitators? What are the key ingredients for a learn is to move into a new culture and work Inês Oliveira, Education Speakers successful recipe? side by side with peers there. A new face in Officer - Project Manager, Anthony Richards, the organisation can bring novel views and Pavilion of Knowledge Learning and Operations Firstly, this session looks at Faires that have shake up the way things are done. For the - Ciência Viva, Lisbon, Consultant and Advisor, been “cooked” into longer displays to bring individual, breaking routines is inspiring. Portugal KCA, London, UK the Maker ethos to science centres. Pavilion of Knowledge are finding ways to promote This session will shed light on a few Elin Roberts, Head of Ian Brunswick, higher contact with the maker and artist professional exchange initiatives in our field Public Engagement, Exhibitions & Events communities while Centre for Life have and gather ideas and experiences of how to International Centre for Manager, Science Gallery, learned lessons from their growing Maker maximize the benefits of professional Life, Newcastle upon Trinity College, Dublin, Faire experiences. exchanges for all parties involved. Three Tyne, UK Ireland different cases will be presented, after which a Secondly, we ask if these approaches are brainstorm to generate and evaluate ideas for Christof Börner, Phaeno Heidi Ekelund, Exhibition different from the tried and tested exhibit professional exchange activities will take GmbH, Wolfsburg, Producer, Heureka - The development process. Phaeno will share place. Germany Finnish Science Centre, thoughts on providing a suitable environment Vantaa, Finland for creative exhibits and Hüttinger will give the Matthias Rudloff, Project fabricators’ view: has client appetite changed? Manager, Kurt Hüttinger Claudia Velhas,

GmbH & Co. KG, Exhibition Developer, 22 may Schwaig bei Nürnberg, Pavilion of Knowledge

12 june AY Germany - Ciência Viva, Lisbon, 12 june AY Portugal F R iD F R iD thursday thursday

134 135 fridayFRiDAY june may 2312 136 Norway Norway Makers,Oslo, Teknisk Museum and Ambassador, Norsk Designer andMaker Jon Haavie,Exhibit Erlangen, Germany & ExhibitionDesign, Jochen HungerMuseum Exhibition Designer, Jochen Hunger, Switzerland Hackteria, Zurich, and DIYbioactivist, Marc Dusseiller,Scientist Ireland Science Gallery, Dublin, Programme Manager, Ian Brunswick, Finland Science Centre,Vantaa, , Heureka theFinnish Experience Director, Mikko Myllykoski, speakers Trento, Italy Museo delleScienze, FabLab Manager, MUSE, Sabina Barcucci, C 16.30 -18.00 muse sp tim REV onv a e ghetti ERSE enor #SPA institution Hacking the M proper radicaltrustwithincommunities. institutional “hacks”abletogenerateanext, what arethosepracticalfurthersteps, and taketheopportunitytograsptogether thoughts onneeds,constraintsandepicfails, participative. The purposeisto share grassroots communityinclusiveand by definition–arefacingwhilestrivingtobe museums -sofar, verticalandbureaucratized to openlyconfrontonthosecriticalissuesthat museum expertsandcommunitymanagers “Hacking theinstitution”isaninvitationto organisations. to commitwithbottom-upphenomenaand shape andtobecomeaplayground,suitable institution tokeepevolvingalsoinitsessential engage withcommunitiesrequiresthe inclusive vocation.Nevertheless,toconcretely toward amorecommunity-sensitiveand leading culturalandscientificinstitutions BioLabs andFabLabs-likesettlements–is museums tothehackerculture-through The opennessofsciencecentersand aker Spaaker ce GameLab gamelab welcome! a gameofyourown? You’re morethan topic? Dreamingofdesigningandprototyping you’ll makeofit:wanttodiscussaspecific out anytime. The GameLab will alsobewhat still underconstruction.Comeandtrythem some ofwhichare“onthemarket”and games (includingvideo-games,butnotonly), In theGameLab,youcanfindaselectionof A timeweusuallylackinoureverydaywork. about gamesthantakingthetimetotryafew. no betterwayofdevelopingouropinions science basedgames;wethinkthatthereis time toplay, experimentwithavarietyof In theGameLab,wewouldliketotake management and…sciencecommunication. used inindustry, entertainment,advertising, people andisbeingmorewidely Gaming isapowerfultriggertoengage London, UK Science Museum, Projects Manager, Beth Hawkins,Learning London, UK Science Museum, Enterprising Science, projects coordinator, Micol Molinari,Learning TEQ4, Brighton,UK Martin Howe,CEO, Paris, France Manager, Universcience, Transmedia Designer & Fabrice Jouvenot, France Universcience, Paris, Game projects, Coordinator ofSerious Marc Jamous, Toulouse, France Science Animation, of thedigitaldepartment, Malvina Artheau,Head C 16.30 -18.00 tim W muse lasa onv ORK e gne enors SH OP

#LA 137 S

thursdayFRiDAY june may 12 22 BB TRENTO FIERE muse GROUND FLOOR Happy #bb nocturne hour

time time 18.15 Doors open 19.30 Programme The Business Bistro 20.00 - 00.00 Happy Hour is a networking highlight - More info on page and an opportunity for 223 participants to collect the “stamps” they'll need to enter this year's competition for a chance to win free registrations for the 2016 Ecsite Conference.

Ecsite invites participants to come together for a drink among exhibitors' booths. Traditionally exhibitors may 22 may bring specialties from their home countries. 12 june AY F R iD thursday thursday

138 139 programme

ECSITE ANNUAL CONFERENCE 2015 MUSE The European Conference MUSEO DELLE SCIENZE for Science Engagement TRENTO • ITALY 26TH EDITION 11-13 JUNE 2015

SATURday JUNE 13 may 22 may 13 june AY R D U AT S thursday thursday 141 pizza #piz Audiences & learning Audiences & learning tiramisÙ #tir trento fiere trento fiere Reverse Presenting waste A wake-up call for Panel

time in a new light learning research time 09.00 - 10.15 and practice! 09.00 - 10.15

Convenor Convenor

Nathalie Caplet, Scientific Heather King, Research Resources & International Associate, King's College Relations Manager, Cap London, London, UK Sciences, Bordeaux, We throw things away because we want to In this provocative session three France forget them. But they don’t cease to exist. internationally renowned panelists will Speakers Dealing with the vast quantities of waste from challenge the audience to think afresh about Marianne Achiam, Speakers our modern lives is a major environmental learning and teaching in informal settings. Assistant Professor, Alex Johnson, Associate and economic concern. Department of Science Curator of Science, You may be familiar with the sector’s most Education, University of Science Museum Group, This is an important message, but engaging popular texts, but are you really applying them Copenhagen, London, UK audiences with this topic – which is in your practice? Indeed, should you be? Copenhagen, Denmark unpleasant, boring, and sometimes a bit La Vergne Lehmann, smelly – presents quite a challenge. Perhaps your institution was established Justin Dillon, Professor Researcher and Waste along particular lines, but is it now timely to of Science and Educator, University of Adelaide, Adelaide, This reverse session explores how innovative consider a newer theoretical paradigm? One Environmental Education, Australia artistic and creative approaches can mediate that builds on more recent understandings of University of Bristol, UK new encounters with waste, and perhaps how learners learn? Anna Gunnarsson, even encourage people to adopt more Kevin Crowley, Teacher/Developer, sustainable behaviours. Speakers will In what ways does your institution currently Professor, University of NAVET, Borås, Sweden highlight the opportunities and challenges of engage with contemporary research? Could Pittsburgh, Pittsburgh, US projects in their organisations, before it, should it, be doing it better? discussion is opened up to the audience. Themes under discussion will be relevant for These questions and others will be posed anyone seeking to engage audiences with and answered by scholars Marianne Achiam, challenging subjects. Justin Dillon and Kevin Crowley. Join us for what promises to be a very stimulating discussion! may 22 may 13 june AY 13 june AY R D R D U AT U AT S S thursday thursday 142 143 gelato #gel Exhibits & design Equity & Inclusion caffÈ #caf trento fiere trento fiere Workshop A sample Barrier-free and Panel

time of scientific food accessible exhibitions time 09.00 - 10.15 exhibitions - Challenges and 09.00 - 10.15

Convenor opportunities Convenor

Gérard Cobut, Head of Nicolas Köster, Project Exhibition Development, Manager, Triad, Berlin, Royal Belgian Institute of Germany Natural Sciences, There is a lot of science in food, but how do Nowadays it is common that new exhibitions Brussels, Belgium we present it in our exhibitions? Can we build must be barrier-free and meet high participatory events and activities around accessibility requirements. Legitimate Speakers Speakers food? Many other aspects are also worth demands of organisations representing Junko Anso, Science Anna Schaefers, Head of investigating: the chemistry and physics of disabled people and official guidelines for Communicator, National Concept and Research, cooking, the digestion process, genetically accessibility are a major challenge for the Museum of Emerging Archimedes Exhibitions, modified organisms, cultural differences in concept development, design and Science and Innovation Berlin, Germany taste, or the use of collections as a starting implementation of exhibitions. Often this is (Miraikan), Tokyo, Japan point and context for the multi-layered stories considered a difficulty in terms of technical Irena Cieślińska, Head of we want to tell, “matching” food and objects. constraints, content requirements and Karoline von dem Education and Science With this workshop, speakers will bring financial framework. Bussche, Creative Communication samples of the food topics they have worked But maybe this is a mistaken view. It can also Director Concept Text, Department, Copernicus on in their projects or have always dreamed be regarded as a chance to develop totally Triad, Berlin, Germany Science Centre, Warsaw, of showcasing. In groups, participants will new approaches, ideas and solutions that can Poland then invent exhibits or participatory models benefit every visitor in the end. In this panel Nathalie Puzenat, Exhibit around these tasks. Additionally, there will be session we will investigate these challenges Developer, Universcience, Friso Visser, Head of actual food for curious tongues! and opportunities, based on practical Paris, France Education and examples from the field. Presentations, Museon, Jessica Bradford, The Hague, Netherlands Content Manager, Science Museum, Jaakko Pöyhönen, London, UK Exhibition Manager, Heureka - The Finnish Michał Buława, Main Science Centre, Vantaa, Exhibition Specialist, Finland Instytucja Kultury “EC1 Łódź – Miasto Kultury”, Maria Zolotonosa, Senior Louise Windfeldt, PhD Łódź , Poland Project Manager, Ecsite, Fellow, Department of Brussels, Belgium Science Education,

University of Copenhagen, 22 may

13 june AY Copenhagen, Denmark 13 june AY R D R D U AT U AT S S thursday thursday 144 145 risotto #ris Audiences & learning Audiences & learning ravioli #rav muse muse Reverse The future Intergenerational Panel

time of citizen dialogue in science time 09.00 - 10.15 science centres 09.00 - 10.15

Convenor Convenor

Joanna Kalinowska, Paweł Barczyński, Sponsoring Specialist, EC1 and University of Copernicus Science Lodz, Lodz, Poland Centre, Warsaw, Poland Citizen science projects offer a new form for “When an old man dies, a library burns to the the engagement of citizens in scientific ground”, says an African quote. Speakers Speakers research. In this session we will explore the Vanessa Mignan, Project Paulo Mota, Museu da opportunities and challenges of this emerging Older people are a source of information manager, TRACES, Paris, Ciência da Universidade area by looking at different case studies about “modern times a long time ago” and France de Coimbra, Coimbra, covering a wide range of scientific disciplines can share their experiences with younger Portugal and approaches. generations. How was life 60 years ago? Orna Cohen, Partner and How to use a typewriter? How to age happy Chief Creative Officer, Lucy Robinson, Citizen We will use examples from the Socientize and fulfilled? How to find one’s way without a Dialogue Social Enterprise Science Programme project, and present case studies involving GPS and friends without Facebook? Homo GmbH, Hamburg, Manager, Natural History collective music experiments, climate risk analogis meets digital natives and engages in Germany Museum, London, UK assessment, environmental monitoring and a lively exchange about science and citizen cyberlabs. technology, life and society. Fermin Serrano Sanz, Executive Director, The presentations will lead to what we expect Two examples of intergenerational Fundación Ibercivis, to be a lively discussion on the future of programmes are presented: “Dialogue with Zaragoza, Spain citizen science in science communication. Time”, an exhibition where seniors over 70 work as mediators; and the workshop Muki Haklay, Professor of “Raconte-moi tes techniques” where old and GIS, UCL, London, UK young share their knowledge about objects of different times, demonstrating that science Antonio Parodi, Project and technology can foster intergenerational Leader, CIMA Research dialogue. Foundation, Quiliano, Italy

Claudia Göbel, Coordinator, European Citizen Science Association (ECSA) Headquarters, Berlin,

Germany 22 may 13 june AY 13 june AY R D R D U AT U AT S S thursday thursday 146 147 mozzarella #MOZ Audiences & learning Research & evaluation maccheroni #MAC muse muse Debate Competitions Linking visitors, panel

time for schools - Win, motivations time 09.00 - 10.15 lose, or draw? and their experiences 09.00 - 10.15

Convenor Convenor

Michael Creek, Freelance Bernadette Schrandt, Consultant, Brussels, Researcher Experience Belgium Design for Crossmedia Science centres and museums often resort to We eat for all sorts of reasons: a hurried Content, University of Speakers competitions as a way to engage young breakfast meets a physiological need; a Applied Sciences Aliki Giannakopoulou, people, using prizes as incentives and finding leisurely meal with family and friends meets a Amsterdam, Amsterdam, Project Manager, original ways to get kids involved with the social and spiritual one. Similarly, visitors to Netherlands Ellinogermaniki Agogi SA, museum. In European projects, they can also museums and other educational leisure Athens, Greece be a go-to solution for the much sought-after settings come with a variety of needs, goals Speakers European added value. and expectations, i.e. different motivations. Regan Forrest, University Maria Xanthoudaki, of Queensland, Brisbane, Director of Education and But do competitions motivate young people There are various models for visitor Australia of International Relations, for all the wrong reasons? Are we celebrating motivation, such as Packer’s (2004) Museo Nazionale della creativity or reinforcing a culture of winners motivational categories, and Falk’s (2009) Andrea Giron, Manager Scienza e della Tecnologia and losers? “identity” model. Research has shown that of Audience Insights,The 'Leonardo da Vinci', Milan, visitor motivations help shape the visit Denver Museum of Italy In this session the two speakers will bring experience, determine what visitors find Nature & Science, Denver, forward their best arguments in order to object satisfying and influence their long-term US or support the use of competitions as a tool to meaning making. In this session, you will hear engage young people. The audience will be from researchers who have developed tools Siëlle Phelan, PhD forming an active “jury”, supporting, rejecting for quantifying visitor motivation and Student, Technische or adding to the arguments. Whether you are experience, and a museum professional with Universität München, against or in favour of using competitions, join experience in implementing such tools. Munich, Germany and decide whether competitions are indeed guilty or not… 13 june AY 13 june AY R D R D U AT U AT S S 148 149 spaghetti #spa Maker Space pizza #piz muse trento fiere reverse Failures in the Keynote Maker Space time speech 09.00 - 10.15

Convenors

Ryan Jenkins, Tinkering Studio Education Developer, The Exploratorium, San In this experimental session, we’ll shift from Following the critical success of his first book, time Francisco, USA sharing the glowing success stories around The Bloodless Revolution (2006), Tristram 10.30 - 11.30 Maker Spaces, workshops and hands-on has become a renowned campaigner, speakers sessions in our centres to talking about the working in several countries to help improve Speaker Jean-Michel Molenaar, things that didn’t work so well. These the environmental and social impact of food Tristram Stuart, Author Project Manager, CCSTI challenging moments should be celebrated production. His latest international prize and Founder of Feedback, La Casemate, Grenoble, as learning opportunities that give us the tools winning book, Waste: Uncovering the Global London, UK France to make our spaces the best they can be. Food Scandal (2009), revealed that Western countries waste up to half of their food, and Marjolein van Breemen, Come with stories of activities, programmes that tackling this problem is one of the Head of Education, and environments that didn’t go as planned simplest ways of reducing pressure on the NEMO, Amsterdam, and together we’ll discuss what went wrong environment and on global food supplies. Netherlands and try to come up with positive ways of thinking about these shared experiences. Tristram set up Feeding the 5000, the Dick de Jong, Head of flagship event of a global food waste Exhibitions & Programs, Through this discussion, we hope to give you campaign where 5,000 members of the NEMO, Amsterdam, a taste of what it means to actually have a public are given a free lunch using only Netherlands Maker Space or FabLab in your center, and ingredients that otherwise would have been how to run it well! wasted. Held twice in London, replica events have since been held worldwide. Through Feedback, the charity he founded, Tristram continues to work with a range of NGOs, governments, and private enterprises internationally to tackle the global food waste scandal. 13 june AY 13 june AY R D R D U AT U AT S S 150 151 BB TRENTO FIERE Audiences & learning pizza #piz GROUND FLOOR trento fiere

Goal-related #bb INTO THE WILD - coffee Panel SCIENCE CENTRE AND break ACTIVISM (part 2) time 12.00 - 13.15

Convenor Nico Pitrelli, Co-Director Master's Course in time Many activists use scientific evidence to Science Communication, promote social change. Other pressure ICS - SISSA, Trieste, Italy 11.30 - 12.00 groups deny or distort scientific evidence to support irrational beliefs, misconceptions and/ Speakers or partisan interests. Wiktor Gajewski, Deputy Head of Exhibitions and This is a follow-up of the 2014 session “Action Science Communication or Restraint – activism, scientific evidence Department, Copernicus and social change”, in which it was stated that Science Centre, Warsaw, science centres should not be afraid to Poland engage with activist issues. Anna Darron, Assistant The focus of this year’s session will be on Content Developer, how dialogue about activist issues can be Science Museum, achieved in science centres. The theme will London, UK be developed discussing recent case studies: large carnivores conservation on the Italian Carlo Maiolini, Assistant Alps; public engagement with food guidelines Project Manager, MUSE, and regulation policies in the UK; and GM Museo delle Scienze, crops debates and controversies around Trento, Italy sexual education in Poland. may 22 may 13 june AY 13 june AY R D R D U AT U AT S S thursday thursday 152 153 TiramisÙ #tir Audiences & learning Networking & partnerships gelato #gel trento fiere trento fiere Workshop Experiments in Science Round Table

time scientific co- and the cities 2020 time 12.00 - 13.15 creation 12.00 - 13.15

Convenor Convenor

Malvina Artheau, Head Michael Creek, Freelance of the Digital Department, consultant, Brussels, Science Animation Belgium Midi-Pyrénées, Toulouse, Science centres are wonderful places to ignite Science communication at urban level has France curiosity and raise awareness about science been in the spotlight in the very last years and Speakers or technology topics. But how good are they thanks to European projects, building Jan Riise, Director, Eusea Speakers when it comes to stimulating visitors to start partnerships at local level is becoming more European Science Events Didier Laval, Manager of their own projects, to build with others or to widespread. At the same time experiences Association, Onsala, the Mediation Service and co-create with a company’s Research & developed in some national contexts – i.e. in Sweden Living Lab, Cap Sciences, Development staff? Do we have the know- Germany, Spain, Netherlands – are solid Bordeaux, France how and the infrastructure to go beyond mere examples to follow and emulate. Ernesto Páramo Sureda, curiosity and empower visitor to co-design, Parque de las Ciencias, Gène Bertrand, Head of experiment and debate research and This session will focus on the following points: Granada, Spain program and co- innovation? • which actions should be developed at operations, Continium European level taking into account new Antonio Gomes da - Discovery Center Shifting from being a customer in the 2014-2020 programmes? Costa, Consultant in Kerkrade, Kerkrade, research and innovation restaurant, the visitor • can coordinated action at local level help us Science Communication, Netherlands could be redefined as one of the cooks – or respond more adequately to the economic Lisbon, Portugal even the chef in person. This workshop will and financial crisis affecting countries and empower participants to build their own impacting our institutions? Luigi Amodio, Director, formats focusing on idea generation, • to what extent can the construction of local Fondazione IDIS - Città prototyping and testing, using case invention networks and the resulting dialogue with della Scienza, Naples, Italy or creative data projects. different stakeholders change our visions and practice? Leonardo Alfonsi, Director Perugia Science Fest, Psiquadro scarl, Perugia, Italy

Robin Hoyle, Director of Science, Glasgow Science Centre, Glasgow, UK

Annette Klinkert, CEO,

city2science - Science 22 may

13 june AY Communication and 13 june AY

R D Strategy Consulting, R D Bielefeld, Germany U AT U AT S S thursday thursday 154 155 caffè #caf Collections Audiences & learning risotto #ris trento fiere muse Panel The new fusion - Real Building Reverse

time objects in digital or bringing in time 12.00 - 13.15 contexts communities 12.00 - 13.15

Convenor Convenor

Jessica Bradford, Holly Hasted, Owner, Content Manager, Collective Experiences, Science Museum, Tromsø, Norway London, UK In recent years, museums and science How does an institution encourage curious centres have been experimenting with minds to connect? How and why does it Speakers Speakers bridging the gap between real objects and generate or foster the building of a Nathalie Caplet, Scientific Marieke Meijers, digital experiences. The meSch (Material community? What do the various parties gain Resources & International Projectleider Publiek en Encounters with Digital Cultural Heritage) from it? Relations Manager, Cap Presentatie, Museum project has this challenge at its heart: bringing Sciences, Bordeaux, Boerhaave, Leiden, the physical dimension of museums together Two cases will be rapidly presented about two France Netherlands with relevant, innovative and engaging digital different types of communities connecting to experiences. The latest innovation in this an institution: teenagers and a diverse mix of Ian Brunswick, Stan Boshouwers, journey has been the use of digital media to visitors. The speakers will focus on why their Exhibitions & Events Creative Director, Tinker augment reality, adding virtual contexts to an institution decided to connect to such Manager, Science Gallery, imagineers bv, Utrecht, object’s immediate surroundings. This communities, how they went about building Trinity College, Dublin, Netherlands session will include a discussion on the use of them or fostering their growth, how they stay Ireland transparent screen technology, which allows connected and “work” with them, how the Anne Prugnon, New an almost seamless relationship between communities evolve, what they gain… Nazım Enes Altan, Media Manager, Science objects and changing digital contexts in the Project Expert, Bursa Museum Group, London, Science Museum’s major new The challenges and opportunities of building Science and Technology UK communications gallery and at the Museum various communities or connecting with them Center, Bursa, Turkey Boerhaave’s spectacular Anatomical Theatre. (they could also be artists, entrepreneurs or Kayte McSweeney, other professionals) will be discussed with Senior Audience Advocate participants with ample time for debate. Science Museum Group, London, UK

Elena Not, Researcher, Intelligent Interfaces and Interaction Research Unit, Fondazione Bruno Kessler, Trento, Italy may 22 may 13 june AY 13 june AY R D R D U AT U AT S S thursday thursday 156 157 ravioli #rav Audiences & learning Research & evaluation Mozzarella #moz muse muse Panel Public engagement Participatory Panel

time with synthetic practices in science time 12.00 - 13.15 biology centres 12.00 - 13.15

Convenor Convenor

Liesbeth de Bakker, Justin Dillon, Professor Lecturer in Science of Science and Communication Environmental Education, Utrecht University, Synthetic biology (SynBio) represents the The roles of science centres are changing. University of Bristol, UK Netherlands latest phase in the development of Exhibitions with right or wrong answers are biotechnology and addresses some of the not enough in today’s complex world, where Speakers Speakers greatest challenges of today’s societies. At the beauty is in the detail and knowledge is Merethe Froyland, David Sittenfeld, same time, it raises crucial ethical questions, negotiable. Science centres are in a unique Associate Professor, Oslo, Program Manager, calls for adapted policies and requires to position to build bridges between research Norway Forum, Museum of anticipate public reactions. and practice, and participate in the Science, Boston, US Many initiatives have already been taken for establishment of new audiences. Julie Bønnelycke, PhD public engagement on socio-scientific issues. Fellow, Experimentarium, Patrizia Famà, Scientific Mikko Rask will provide an overview of the The session will address the need to develop Copenhagen, Denmark Communicator, MUSE, most innovative procedures in Europe and collaborative methods to achieve this goal. Museo delle Scienze, beyond. Catharina Thiel Trento, Italy Through the two EXPAND and PULSE Sandholdt, PhD Fellow, In the case of SynBio, science centres and projects, speakers will share their experiences Experimentarium, Markus Schmidt, museums are anticipating some new on developing participatory practices and Hellerup, Denmark Founder and CEO, challenges such as the lack of a clear research methods suitable for exhibition Biofaction KG, Vienna, definition for the field and misconceptions development as well as science centre Mette Stentoft Austria about Do-It-Yourself communities. Our development in general. Therkildsen, Project speakers Patrizia Famà, Markus Schmidt and Manager, Exhibition Mikko Rask, Senior David Sittenfeld will share their ways of Consultant, Researcher, University of tackling these issues. Experimentarium, Helsinki, Helsinki, Finland Hellerup, Denmark

Antonina Khodzhaeva, Dagny Stuedahl, Project Manager, Ecsite, Professor, Norwegian Brussels, Belgium University of Life Sciences, Oslo, Norway may 22 may 13 june AY 13 june AY R D R D U AT U AT S S thursday thursday 158 159 maccheroni #mac Marketing & Communication MAKER SPACE spaghetti #spa muse muse Panel NEw SERVICES ON THE Open Make - WORKSHOP

time HORIZON Recipes for art and time 12.00 - 13.15 science 12.00 - 13.15

Convenor Convenors Pedro Albuquerque, Sabina Barcucci, Fablab Business Development Manager, MUSE, Museo Manager, Ecsite, Brussels, delle Scienze, Trento, Italy Belgium In this session, participants will be introduced Here’s your chance to spend some time to very different tools – all very useful! making and tinkering! In this session, we’ll Jean-Michel Molenaar, speakers play with new technologies, share activities, Project Manager, CCSTI Julie Becker, Make the most of Ecsite’s new website and provide a venue for informal La Casemate, Grenoble, Communications and Did you know that as an Ecsite member you conversations. France Events Manager, Ecsite, can publish news directly onto the new Ecsite Brussels, Belgium website? Learn how to do so! We’ll explore art and science through several Ryan Jenkins, Tinkering activities: Studio Education Carlos Catalão Alves, A new Ecsite service – Ecsite Move • Scratch Programming - A quick introduction Developer, The Head of Communication, Developed thanks to the Ciência Viva Ecsite to Scratch (a visual programming language Exploratorium, San Pavilion of Knowledge presidency, this new service will allow staff of developed at MIT) that allows participants to Francisco, USA - Ciência Viva, Lisbon, Full members to visit each other’s contribute to a collaborative “dance party”. Portugal organisation for free. Get an exclusive first • Homemade Arcade - Create a chain Ian Simmons, Science demonstration of this online tool and give us reaction pinball machine using simple Communication Director, Julie Stone, JMP SAS your feedback. everyday materials like foam and elastic International Centre for UK, European Marketing, bands. Life, Newcastle Upon Buckinghamshire, UK From our Conference Partner JMP - • Digital Fashion - In this workshop, Tyne, UK A Primer on Statistical Discovery participants will learn how to size, personalize This presentation is delivered by JMP, a and make their own pair of felt Kuluska Sebastian Martin, Division of SAS Institute, a global provider of slippers using a digital customization platform Scientific Content statistical software for more than thirty-five and a laser cutter. Developer, The years. • Circular Knitic - Costantino Bongiorno will Exploratorium, San It introduces 'Statistical Discovery’, a process perform a demo of the Circular Knitic Francisco, USA that allows you to work with data to discover machine, a completely DIY and Open Source new, useful, insights that drive cycles of tool for Maker Spaces. Costantino Bongiorno, learning. After a brief overview to introduce Maker and co-founder of the concept, an example involving property WeMake Makerspace, prices in the US will be used to demonstrate Milan, Italy how the process works in practice. JMP provides a synergistic blend of

visualisation and statistical modeling 22 may

13 june AY capabilities, and does not require you to be 13 june AY

R D an expert in statistics to make effective use of R D this body of knowledge. U AT U AT S S thursday thursday 160 161 BUON APPETITO Audiences & learning PIZZA #piz trento fiere trento fiere LUNCH Using food to show Workshop

scientific processes time 14.30 - 15.45

Convenors

Ramon Sanguesa, Founder and Co-Director, La Mandarina de Newton time Food can help us learn about science and SL, Barcelona, Spain 13.15 about food itself. We’ll explore novel methods to engage audiences with a familiar material Irene Lapuente Aguilar, and to show scientific ideas and processes. Director at La Mandarina This will allow us to: de Newton SL, Barcelona, Spain 1. visualise scientific data The 2. stimulate scientific creativity SPEAKERS chef’s 3. define new types of exhibitions Laurence Humier, 4. communicate and do research on the Engineer, Milan, Italy choice scientific concepts behind haute cuisine 5. “programme” food. Marc Bretillot, Food Designer, Paris, France This is a participatory workshop. We expect participants to bring ideas for their own projects. We will try to develop them together as much as possible within the workshop itself. The role of several concepts in learning will be explored: materiality, kinaesthetic learning, group learning, etc. may 22 may 13 june AY 13 june AY R D R D U AT U AT S S thursday thursday 162 163 Tiramisù #tir Exhibits & design Exhibits & design Gelato #gel trento fiere trento fiere Workshop Kitchen labs Multidisciplinary Panel

time and edible science programming in time 14.30 - 15.45 science museums 14.30 - 15.45

Convenor Convenor

Noel Jackson, Head of Robert West, President, Education, International Informallearning.com, Centre for Life, Newcastle, Denver, US UK Working in a lab is somehow similar to Science is not isolated from other aspects of cooking and lab procedures may look like human endeavour, such as history, culture, Speakers Speakers recipes. art, music etc. Science centres must Guy Labine, Chief Alessandro Saracino, This hands-on session will welcome effectively tap into multiple disciplines. Some Executive Officer, Science Senior Explainer, participants into a familiar kitchen-like have done this for considerable time, while North, Sudbury, Canada Fondazione Golinelli, environment and offer short experiments and others are discovering the multidisciplinary Bologna, Italy hands-on activities, exploring the science world. Linda Conlon, Chief behind food preparation, production and Executive, International Inês Oliveira, Education taste. Panellists will present examples of science Centre for Life, Newcastle, Officer - Project Manager, centres with substantial multidisciplinary UK Pavilion of Knowledge Different experiments will allow participants to: experience and others currently expanding - Ciência Viva, Lisbon, • explore the chemistry, biology and physics their missions and visions. Lynn Scarff, Director, Portugal involved in cooking and take it to another Science Gallery, Trinity level; This exploration of multidisciplinary College, Dublin, Ireland Debora Nucci, Explainer, • understand how tasting experiences can programming will touch on partnerships, Fondazione POST, allow to explore what neurosciences reveal planning strategies and programme Tom Rockwell, Director Perugia, Italy on crossmodal and multisensory studies; evaluation, as well as possible challenges of Exhibits and Media • understand how the familiar setting of a raised by mission, political situation or Studio, Exploratorium, Ivonne Delgadillo, kitchen affects the informal science learning finances. San Francisco, US President of the experience; Management Committee • learn how particular foods are produced by Collaborations with the general public will be - Coordinator The Kitchen mixing artisanal know-how and scientific discussed – they bring unique skills, is a Laboratory, Fábrica knowledge. information, perspectives and community Science Centre, Aveiro, resources in fields such as music, history or Portugal art.

Ruth Murray, Learning Manager - Special Projects, At Bristol, Bristol, UK may 22 may 13 june AY 13 june AY R D R D U AT U AT S S thursday thursday 164 165 Caffè #caf Marketing & communication NETWORKING & PARTNERSHIPS Risotto #ris trento fiere muse Reverse Exhibition reviews – Digital Panel

time Shall we give up on guiding tools in time 14.30 - 15.45 mainstream media? science museums 14.30 - 15.45

Convenor Convenor

Julie Becker, Sergio Cagol, Program Communications & Manager, Trento Rise Events Manger, Ecsite, Innovation Agency, Trento, Brussels, Belgium When mainstream media report on art Audio guides, video guides and other apps Italy exhibitions, they tend to publish in-depth are not very common in science museums. Speakers reviews by specialists commenting not only App experiences on mobile devices can Speakers Olivier Retout, CEO, SPL on the art on show itself, but also on curator provide an opportunity for visitors to engage Davide Dalpiaz, Lascaux Intern. Exhibition, choices like narrative, object selection or with exhibitions pre-, in-, and post-visit, Multimedia Manager, Périgueux, France design. When it comes to science exhibitions enhancing their overall museum experience. MUSE, Museo delle however, coverage seems often limited to We will show how apps can create interactive, Scienze, Trento, Italy Ioannis Miaoulis, either copy-paste articles of self-promotional free-choice learning experiences presenting President & Director, press releases or discussions of the science five case studies. Jane Rayner, Senior Museum of Science, topic at hand. Audience Researcher Boston, USA Can apps give the visitor owner- and user- (Digital), Science Why this superficial reviewing? Does it ship? We will explore the philosophy behind Museum, London, UK Jan Alfred Andersson, matter? Are science museums too quiet the idea of a mobile digital guide and share Head of Oslo Science about their editorial and design choices, or how the presented tools were evaluated. Peter Slavenburg, Centre, Oslo, Norway are the media (and their audiences) just not The session is a workshop and participants Director, NorthernLight interested? Shall we change our stories? Try will try the MUSE video guide in situ. Design, Amsterdam, Elisabetta Tola, Science to “educate” the media? Or give up on them Netherlands journalist, formicablu, and find other avenues? Case studies: Digital Learning Resource Bologna, Italy (Science Museum – London); the Wandering Talila Yehiel, Museum Join this provocative session allowing ample Project (Israel); Explora MUSE (Trento); the Expert,@thewandering. time for discussion. Eureka quest (Philips Museum – Eindhoven); net, Tel Aviv, Israel the Rijksmuseum app (Amsterdam). may 22 may 13 june AY 13 june AY R D R D U AT U AT S S thursday thursday 166 167 Ravioli #rav Audiences & learning NETWORKING & PARTNERSHIPS Mozzarella #moz muse muse Reverse Self-guided Changing Panel

time experiences for society - New recipes time 14.30 - 15.45 schools for science centres 14.30 - 15.45

Convenor Convenor

Marjelle van Hoorn, Vincenzo Lipardi, CEO, Association Manager, Fondazione IDIS - Città VSC network of science della Scienza, Naples, museums and science How can science museums and centres Science centres are constantly questioning Italy centers, Amsterdam, create memorable experiences that inspire their strategic plans and repositioning their Netherlands students about science and the natural world institutions to answer today’s ever-evolving and that also support the school curriculum, economic and social context. Speakers Speakers without any facilitator? What does the perfect Anthony Rock, CEO, Marie Hobson, Learning self-guided school experience look like? How Have the ingredients of this “nouvelle cuisine” ASTC, Washington, US Researcher, Natural can museums provide the structure that – stakeholders and audiences – changed? History Museum, London, teachers seem to want in an often open- How can science centres adapt their recipes? Sawsan Dalaq, UK ended learning environment? Should New cultural and commercial activities are President, NAMES, museums ban worksheets in favour of other already being tested out, strengthening new Amman, Jordan Sally Collins, Senior engagement methods entirely? alliances and partnerships to position our Learning Programme institutions in a new relation between science Rosalia Vargas, Developer, Natural History Speakers will present the challenges they and society. President of Ecsite, Museum, London, UK have faced while developing self-guided Director, Pavilion of activities and share how they have tried to Speakers from different horizons will report on Knowledge - Ciência Viva, Nils Petter Hauan, Head overcome them. Delegates will then be trends in our field, taking into account the Lisbon, Portugal of Development, VilVite, invited to discuss the questions raised. We Mechelen Declaration, and will reflect on the Bergen Vitensenter AS, hope to facilitate fruitful discussion and following questions: What is the place for Director of Science Bergen, Norway generate ideas that delegates can use to science centres in today’s society? How do Communication, Beijing inform their strategies for school provision at they respond to the needs of growth and Association for Science Marjolein van Breemen, their institutions. competitiveness? How do they integrate and Technology (BAST), Head of Education/ emerging social needs? China Science Learning Center, Science center NEMO, Michele Lanzinger, Amsterdam, Netherlands Director, MUSE, Museo delle Scienze, Trento, Italy Karen Davies, Head of Learning Research and Projects, Science Museum Group, London,

UK 22 may 13 june AY 13 june AY R D R D U AT U AT S S thursday thursday 168 169 Maccheroni #Mac Research & evaluation MAKER SPACE spaghetti #spa muse muse Reverse Citizen Science - Meta-Making - How PANEL

time Reflecting on technology is time 14.30 - 15.45 processes changing the way we 14.30 - 15.45

Convenor make things Convenors

Carole Paleco, Jean-Michel Molenaar, Responsible for European Project Manager, CCSTI Projects, Royal Belgian La Casemate, Grenoble, Institute of Natural Citizen Science can result from various In this panel session we ask three guests France Sciences, Brussels, recipes, and notably from a participative or a from different realms of the ever broadening Belgium collaborative process. Some institutions maker culture about their own use of Jochen Hunger, collaborate with amateurs for their research technology in making things. Exhibition Designer, Speakers and together produce data that nourish Marc Dusseiller, from the world of DIYbio, Zoe Jochen Hunger Museum Anna Omedes, Director, science. Some are good at consulting citizens Romano, fashion activist and maker guru, & Exhibition Design, Museu de Ciències on their tastes, but lack a common menu for and Fiore Basile, a node of the global FabLab Erlangen, Germany Naturals de Barcelona, their projects. Some are experiencing both network will each share their unique Barcelona, Spain approaches but have not yielded results yet. perspective on a rapidly changing world in Sabina Barcucci, Fablab which design is open source, physical Manager, MUSE, Museo Henrik Sell, Deputy This session will present approaches at work products are sent by email and makers can delle Scienze, Trento, Italy Director, Natural History in three institutions (in Spain, Denmark and become international companies. Museum, Aarhus, Belgium) and will give the floor to the But is the success of the maker movement SPEAKERS Denmark audience to collect other experiences in rooted in access to technical gadgets only? Marc Dusseiller, Citizen Science. Together we will try to Or is 3D printing and Arduino just the tip of an Scientist and DIYbio activist, Hackteria, Zurich, increase appetite for Citizen Science projects iceberg called “democratization of Switzerland between research institutions, science technology”, and finally empowering us to centres, decision makers and civil society. hack reality towards our own needs? Fiore Basile, Maker and We summon you to dream with us. FabLab manager, FabLab Technology is changing the way we learn and Cascina, Pisa, Italy teach, communicate, get dressed, eat and drink, but is 3D printing going to save the Zoe Romano, Activist and world? Will we grow a computer in 10 years, co-founder of WeMake or will this stay science fiction forever? makerspace, Milan, Italy may 22 may 13 june AY 13 june AY R D R D U AT U AT S S thursday thursday 170 171 BB TRENTO FIERE open stage Pizza #piz GROUND FLOOR trento fiere Coffee #bb Food for Workshop

break curious minds - Open time stage 16.30 - 18.00

Convenor

Maarten Okkersen, Head of Communication, Museon, The Hague, time Have you recently discovered an amazing Netherlands 15.45 app, read an incredible book, watched a deeply moving film? Are you working on a Didier Laval, Manager of mind-blowing project or idea? Do you have a the Mediation Service and four-minute experience that will sweep the Living Lab, Cap Sciences, audience off their feet or an eye-opening Bordeaux, France concept you’d like to share? This is your chance to share your epiphany with the Ecsite community. We are looking for innovative, future-looking ideas, tips or jewels that will inspire us all in our professional lives – in short: food for curious minds. You have exactly four minutes on stage and a video projector at your disposal… may 22 may 13 june AY 13 june AY R D R D U AT U AT S S thursday thursday 172 173 TIRAMISÙ #tir Audiences & learning trento fiere Workshop Bringing hot issues

Exhibits.nl is a leading supplier of interactive time to science centres exhibits, operating worldwide to the highest 16.30 - 18.00 before they chill quality standards.

Convenor Our exhibits are innovative, fun, educational Leonel Alegre, Head of and above all, of a world class built quality. Education, Science and Culture, Pavilion of Knowledge - Ciência Viva, Everybody talks about it on the street, it Lisbon, Portugal stands on the front page of all newspapers and TV news programmes are fighting to get Speakers the best scientists in town. But how is your Inês Oliveira, Education science centre addressing this hot topic? Officer - Project Manager, Pavilion of Knowledge In this gamified workshop, participants will be - Ciência Viva, Lisbon, divided into groups representing fictional Portugal science centres. Each group will pick up cards and rely on chance to determine the Carmen Guerra, budget, resources, constraints and Program Coordinator, opportunities to develop creative

Parque de las Ciencias, communication strategies that aim to present Micropia Granada, Spain and debate scientific and technological topics Authority Surface area m2 Natura Artis Magistra 850 m2 currently on the social agenda. Design Opening Ian Brunswick, Kossmann.dejong 30-09-2014 Exhibitions & Events At the end of the session we will evaluate the Manager, Science Gallery, strengths and weaknesses of each strategy Trinity College, Dublin, and discuss the wonders (and difficulties) of Ireland bringing scientific hot topics to museums and science centres.

Photography : Thijs Wolzak

Micropia is a unique museum that is set to inspire the public and allow them to see how microbes move around, eat and reproduce.

We are Bruns, specialized in the development, production and installation of interactive exhibits and exhibitions. Our contribution is driven by an ambitious goal: to offer visitors a complete experience and maximum educational value. You will find it in the way we cooperate, in our flexibility and in our dedication.

Read more about the story behind Micropia and other projects at www.bruns.nl.

174 Bruns B.V. • Stökskesweg 11 • 5571 TJ Bergeijk • The Netherlands 175 T +31 (0)497 57 70 27 • E [email protected] • I www.bruns.nl Gelato #gel Audiences & learning Research & evaluation Caffè #caf trento fiere trento fiere Panel Is the science centre Forming opinion - But Workshop

time experience the same in how? time 16.30 - 18.00 all countries? 16.30 - 18.00

Convenor Convenor

Luisa Massarani, Katharina Handler, Museum of Life/Oswaldo Project Manager, ZSI - Cruz Foundation, Rio de Centre for Social Janeiro, Brazil In the last two decades, hundreds of hands- A substantial element of Responsible Innovation GmbH, Vienna, on science centres have been opening their Research and Innovation (RRI) requests the Austria Speakers doors around the globe, many of them in the engagement of all societal actors. The Sally Duensing, Free- developing world. Some of them follow the change from isolated research to research Speakers lance consultant and “philosophy” of the Anglo-Saxon world (e.g. with shared responsibilities is a long process Maïté Debry, Project King's College, US and the San Francisco Exploratorium), even that requires a considerable change of Coordinator, European UK replicating exhibits in some cases. This attitudes. Schoolnet, Brussels, strategy has been adopted to avoid Belgium Karen Bultitude, Director reinventing the wheel. On the other hand, it But change can be difficult: resistance, of Research (STS), can happen that cultural issues are not uncertainty, aversion to risk, and even fear Margit Hofer, Senior University College properly considered when importing these can accompany the challenge of publicly Researcher, ZSI - Centre London, London, UK models. debating new emerging technologies. Thus it for Social Innovation is vital to launch effective processes of GmbH, Vienna, Austria Supara Kamolpattana, This session aims to discuss how much the engagement. But how can that this be done? Science Communicator, experience of visiting a hands-on science How can opinion forming be supported National Science centre differs (or not) from country to country without being influenced? How can education Museum, Bangkok, and how understanding these differences contribute to opinion forming and critical Thailand can inform effective design practice. thinking? This interactive workshop will We will share experiences from Asia compare learnings from several projects and (Thailand), Europe (UK), North America (US) will give participants a chance to examine and Latin America (Brazil), with different visitor their own processes, projects and ideas. studies perspectives. may 22 may 13 june AY 13 june AY R D R D U AT U AT S S thursday thursday 176 177 Risotto #ris Research & evaluation EXHIBITS & DESIGN Ravioli #rav muse muse Panel Transforming Designing Panel

time science centres learning spaces - time 16.30 - 18.00 through responsible Recipes for success 16.30 - 18.00

Convenor innovation Convenor

Sheena Laursen, Beth Stone, Head of Director of International Visitor and Learning Affairs, Experimentarium, Engagement, Natural Hellerup, Denmark Responsible Research and Innovation (RRI) Learning takes place across galleries and History Museum, London, is a very topical concept at European Union exhibition spaces of a science centre or UK level, and an inspirational one for science museum. Still, very often dedicated learning Speakers centres and museums. This session spaces are necessary to augment learning or Speakers Ignasi López Verdeguer, highlights how RRI tools can be used to engage learners in ways that are difficult in Jeroen van der Brugge, Director - Department of create development processes that put users galleries. However, creating inspiring, Coordinator Content Science - La Caixa at the centre of attention. The implementation engaging and yet practical dedicated learning Education, Naturalis Foundation, CosmoCaixa, of RRI policies in European research spaces, often for varied audiences, is an Biodiversity Center, Fundacio “la Caixa”, programmes means a new era, where we ever-present challenge. Leiden, Netherlands Barcelona, Spain focus not only on “what”; but also on “how” we develop responsibly. It requires inclusion, Research suggests that the context in which Kevin Crowley, Mai Murmann, Exhibition diversity, openness, transparency, anticipation learning takes place is important and fosters Professor, University of Developer / Project and responsiveness. Dialogue and learning so it is vital that we get it right. What Pittsburgh, Pittsburgh, US Manager, participatory actions should be embedded in are the key ingredients for success? This Experimentarium, projects from the very beginning. In turn this panel session will take case studies from Pernille Hjort, Head of Copenhagen, Denmark will give us engaged and enlightened organisations at different stages in their Outreach, Natural History audiences, and will support science centres journeys to create new learning spaces and Museum of Denmark, Carlos Catalão Alves, and museums as important players of the share the design process and lessons Copenhagen, Denmark Head of Communication, science and society agenda. learned to support others looking to re- Pavilion of Knowledge imagine their learning environments. Ian Simmons, Science - Ciência Viva, Lisbon, Communication Director, Portugal International Centre for Life, Newcastle Upon Anne-Marie Bruyas, Tyne, UK Responsible for International Relations, Fondazione IDIS - Città della Scienza, Naples, Italy

Marzia Mazzonetto, 22 may

13 june AY Senior Project Manager, 13 june AY

R D Ecsite, Brussels, Belgium R D U AT U AT S S thursday thursday 178 179 Mozzarella #MOZ Audiences & learning Audiences & learning maccheroni #MAC muse muse Reverse Digital The view Reverse

time possibilities - A new from the floor time 16.30 - 18.00 blend 16.30 – 18.00

Convenor Convenor

Charlotte Koldbye, Matteo Merzagora, Science Journalist, TRACES / Espace des Experimentarium, Sciences Pierre-Gilles de Digital technology can deliver engaging, Hellerup, Denmark How do emerging trends in science centres Gennes, Paris, France personalised experiences that combine with and museum observed during this year’s more traditional elements of the science Speakers conference impact on the current roles and Speakers centre and create a whole new setting – a Bent Johan Poulsen, training practices of explainers, and on the Brad Irwin, Senior digital blend. Project Manager, Digital value of face-to-face interactions on science Learning Engagement Learning, centres’ floors? To discuss this question, the Manager, Natural History Do these digital interpretation methods Experimentarium, Ecsite thematic group on explainers and Museum, London, UK enhance the science centre learning Hellerup, Denmark human interfaces (THE group) organises a experience, or does the use of new ‘Hub’ session. Everyone interested in the role Kamil Rogulski, Deputy technology distract from learning by Marjolein van Breemen, and management of explainers (animators, Head of Operations overpowering other aspects? Head of Education/ facilitators, etc.) is invited to play an active Department, Copernicus Science Learning Center, role, and participate to the session by Science Centre, Warsaw, Three case studies will be presented, Science center NEMO, reporting interesting ideas and trends Poland introducing new ways of using digital Amsterdam, Netherlands emerging from the conference, as seen from technology. Attendees will be encouraged to the perspective of the floor staff engaged in Anne-Lise Mattieu, debate the pros and cons of using digital Jane Rayner, Senior face-to-face interactions with visitors. Three Universicience, Paris, technology, both inside science centres and Audience Researcher sparkers-speakers will set the scene with France as an extended experience outside of a visit. (Digital), Science short provocative statements to challenge Museum, London, UK and extend our current thinking. By drawing The session will give attendees a fresh ideas together through a facilitated discussion viewpoint, encouraging them to embrace the between attendeed, we will consider the new technologies available to us while roles, competencies and training needs of providing an understanding of the associated explainers, and discuss the impact of new challenges trends on practice. may 22 may 13 june AY 13 june AY R D R D U AT U AT S S thursday thursday 180 181 MUSE gallerie di Front Garden piedicastello the FAREWELL closing & PARTY handover (on registration)

time time 18.15 - 19.00 21.00 - 02.00

Speakers More info on page Mikko Myllykoski, Chair of the Annual 225 Conference Programme Committee (ACPC), Experience Director, The Finnish Science Centre, Vantaa, Finland

Rosalia Vargas, President of Ecsite, Director, Pavilion of Knowledge - Ciência Viva, Lisbon, Portugal

New President of Ecsite 2015-2017

Michele Lanzinger, Director, MUSE, Museo delle Scienze, Trento, Italy

The team of the AC 2016 Co-Hosts: Frida&Fred MOVING SCIENCE Children’s Museum and Universalmuseum Joanneum, Graz, Austria INTO THE HEART OF PEOPLE

ARCHIMEDES

M O V I N G • SCIENCE

VISIT US at booth 12 in the Business Bistro and at www.Archimedes-Exhibitions.de

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ECSITE ANNUAL CONFERENCE 2015 MUSE The European Conference MUSEO DELLE SCIENZE for Science Engagement TRENTO • ITALY 26TH EDITION 11-13 JUNE 2015

business bistro Tinker Internet Lounge

184 185 business bistro floor plan bistro business bistro business

to pizza

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32 31 16 15

33 30 17 14

40 05 34 29 18 13

35 28 19 12 08 07 27 20 39 09 06 26 21 poster 38 area 10 57 25 22 37 11 tinker 24 23 36 internet lounge 53

to from to tiramisÙ muse tiramisÙ gelato gelato caffè caffè

buon appetito

186 187 TRENTO FIERE Business Bistro #bb tinker Internet Lounge bistro business bistro business

Business Bistro BUSINESS BISTRO COMPETITION The Ecsite Business Bistro is the social and commercial hub of the Ecsite Annual Conference. Part coffee bar, part trade show, it’s a relaxed WIN 1+3 FREE REGISTRATIONS FOR THE 2016 Ecsite Annual environment in which to explore cutting-edge products and strike commercial Conference in Graz. deals. Your task is simple: Visit the five Business Bistro exhibitors listed at the back Tinker Internet Lounge of the entry card you'll find in your delegate's bag. Explore possible A great place to meet other people and share online experiences. This cooperations and leave them your contact details in exchange of stamping Internet cafe is sponsored by Dutch experience designer, Tinker imagineers. your card! Use our PCs or bring your own laptop. Browse through different design books on our reading table. In this zone, meet real, live tinkerers, who can How to win: help you tackle any creative question or craze that’s on your mind. Deposit the filled in card at the Ecsite booth (n°26) to get the chance to win 1 free registration for next year’s conference!

OR go the extra mile, cooperate and multiply your chances. Visit the Graz 2016 booth (n° 27) and find two other participants with cards of different colours and from different countries.

Team up, get briefed by the Graz 2016 team and deliver a short performance during the Closing & Handover ceremony on Saturday at 18.15. You will be competing with 4 other teams to win 3 free registrations! Good luck!

27th Ecsite Annual Conference Graz, Austria, 7–11 June 2016

Win 1+3 FrEE rEgistrAtions! 188 189 exhibitors exhibitors

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Pavilion of Knowledge Fondazione Golinelli Situated in the Parque das Nações, Lisbon, the Pavilion of Knowledge- Fondazione Golinelli was established in Bologna in 1988 as a project of Ciência Viva is the largest interactive science and technology centre in entrepreneur Marino Golinelli, with the goal of promoting education and bistro business bistro business Portugal. Major thematic exhibitions and hundreds of interactive exhibits training, spreading culture and encouraging the ethical growth of young encourage visitors of all ages to explore and experiment the physical world. people. Physics, mathematics, technology and other areas of knowledge are spread It is based on the model of the large American foundations: pragmatism, over an area of 11,000sqm. Workshops, seminars, scientific laboratories vision and efficiency in project delivery make it an example of best practice and other activities make this place a house of science for everyone. The in Italy. Pavilion of Knowledge is now working intensively on the conception and Its activities combine art with social sciences, creating contacts between production of interactive exhibitions, autonomously or in association with school, research and business. It is a question of civil responsibility: other international science centres. education is the key for a better society, prepared for the complex challenges the near future holds in store.

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Natural History Museum, London NGO Prof. Baltazar / Aquis Ltd (cooperative) The Natural History Museum’s International Engagement team offers A group of Professor Balthazar fans founded the Association Professor consultancy services and touring exhibitions to institutions worldwide. Balthazar whose main goal is to promote the development of creativity, Exhibitions feature the world-renowned “Wildlife Photographer of the Year”, innovation and knowledge in youngsters and young scientists, and to foster crowd-pleasing dinosaur exhibitions as well as specimen-rich exhibitions sustainable development through innovative programmes. like “Sexual Nature” and “Extinction”. New exhibition projects which feature In 2012 we became a lead partner of the following science popularisation unique objects from our extensive collections are currently in development projects in Croatia: ZEZ (Science Edutainment Centre) and Science picnic and will be launched from 2016. As a leading international research (1-day science event attracting 70,000 visitors). institution, our work draws on the experience and expertise of the 300 We will show our projects and activities and exchange experiences with scientists working at the Museum. EU colleagues, and promote this year’s Science picnic (time: September / place: old Roman Arena - city of Pula).

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and 4 Science Projects Muséum national d’Histoire naturelle We create inspiring interactive exhibits and exhibitions. Science Projects A daily commitment… At the crossroads of Earth, life and human sciences, have been continuously designing and building exhibits for venues around the Muséum has been devoting its resources to the study of nature for the world since 1986. We have worked with science centres, museums, almost 400 years. Our fivefold mission is to: - maintain our exceptional aquariums, visitor centres and schools to develop hands-on exhibits and collections, - conduct state of the art research, - provide multidisciplinary exhibitions that engage and educate audiences of all ages. We also have education, - offer recognized expertise, - ensure the dissemination of our own science centre – The Observatory Science Centre in Herstmonceux knowledge needed to protect biodiversity. The Muséum is a unique UK and we operate travelling exhibitions that cover a range of subjects from repository with a major scientific legacy that combines knowledge and art to ancient science. know-how. From the time of its creation, the Muséum’s vocation has been to transmit naturalist knowledge. Today this involves raising awareness about the importance of biodiversity and the future of the planet.

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08 and medicine, and is the only Dutch museum listed in The Times Top 50 museums of the World (2013). Cabaret Mechanical Theatre is based in the Universcience. UK, and famous for its touring collections of beautiful, humorous hand-made As a centre of excellence for scientific culture and a promotional platform for automata. French expertise, Universcience aims to develop science and technology bistro business bistro business awareness, encourage vocations and foster innovation. It plays an active role in science in society initiatives through cooperation, traveling 11 exhibitions and consultancy. Available in different sizes and for all audiences, Universcience traveling exhibitions cover a wide range of engaging topics. Sea for Society New interactive exhibitions coming up this year: “Darwin” (in coproduction The Sea for Society (SfS) project gathers 28 partners from 12 European with the National Museum of Natural History of Paris) and “Cats and Dogs”. countries, including Ecsite and Ecsite members. In addition, we are now touring “Voice, the talking exhibition”; “Risk or not During the project, stakeholders and young citizens were invited to generate to risk?” and “Housing for tomorrow”. For more details on these exhibitions, ideas to tackle marine societal challenges at local, national and European visit: www.universcience.fr/exhibitionservices levels. SfS now presents the concept of a Blue Society, inspiring action through a Mobilisation phase and Mutual Learning Action Plan. The SfS booth will present the results of these consultations, information on 09 the Blue Society and on activities that every organisation can set up in their own country. Engineered Arts Ltd www.seaforsociety.eu is funded by DG Research and Innovation of the Since 2004, Engineered Arts have been creating imaginative, interactive European Commission/Science in Society. humanoid robot exhibits for science and technology centres worldwide. All of our robots are multi-lingual and fully programmable, making them perfect exhibits to deliver educational content and demonstrate state of the art 12 technology, such as motion capture and age/emotion recognition. From the desktop size SociBot mini to the visitor favourite, life sized RoboThespian, Archimedes Exhibitions we have robots to suit most budgets. A growing number of universities are Archimedes Exhibitions designs multisensual experiences in three- now adopting our robots as platforms for serious academic research, so dimensional space. For this, we develop and realise interactive experience you are assured that EA robots are always at the cutting edge of technology. platforms and exhibits, scenographies, and exhibitions that appeal to all five Our experience of supplying robot exhibits to prestigious public venues such senses. Our customers include science centres, international companies, as NASA’s Kennedy Space Center and the National Science Museums of museums, research institutions all over the world, and even the German Spain, Australia, Israel and Macau qualifies us to build robots capable of Parliament. Archimedes develops location-based shows but also tours its working tirelessly, every day, in busy science centre environments exhibitions across the globe.

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Mechanical Circus Exhibition

The Mechanical Circus touring exhibition is a collaboration between Museum Boerhaave and Cabaret Mechanical Theatre. This entertaining, circus-style exhibition combines modern mechanical sculpture with centuries-old physics games and artefacts. The Museum Boerhaave is the Netherlands’ state museum of science

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Cité de l’Espace - Muséum de TOULOUSE American Museum of Natural History The Toulouse Museum is an information and debate platform about science, The American Museum of Natural History is a leading provider of engaging culture and social issues, which developed a real expertise in the production scientific content to partners around the world. Each year, we produce two bistro business of exhibitions and now offers quality touring exhibitions. bistro business 7,000 square foot traveling exhibitions as well as a variety of immersive An edutainment park aimed at the general public and fully dedicated to planetarium shows, HD science videos, and other offerings drawn from the popularising space activity, the Cité de l’espace gives visitors the chance to Museum’s vast scientific expertise and collections. Our content presents truly discover every aspect of space and to really live experiences related forward-looking scientific questions and inspires intellectual curiosity and to it. discovery while engaging visitors of all ages. More than 250 venues have presented Museum-produced content, in more than 39 countries on six continents. 17

BWC Visual Technology 14 Science On a Sphere-Technology uses 3-4 video projectors to seamlessly Science Gallery INTERNATIONAL render image contents on the outside of a sphere. It produces a bright, colourful and high resolution 3D display. iGlobe 3D-View allows to see We support the Global Science Gallery Network and promote its associated high resolution 3D spherical data on a flat panel display without the use of touring exhibitions, bringing together a wide and multidisciplinary selection glasses. of cutting edge ideas from artists, engineers, designers and scientists. They are designed to open up debate, challenge opinion and create a dynamic visitor experience that is at once surprising, participative and stimulating. 18 We provoke curious young minds, presenting ideas to audiences of all ages in a highly engaging, conversational way. We will be promoting exhibitions JMP, a division of SAS including “STRANGE WEATHER”, “BLOOD”, and “ILLUSION”. JMP is a business unit of SAS that produces interactive software for desktop statistical discovery. Pronounced “jump”, its name suggests a leap in interactivity, a move in a new direction. John Sall, SAS co-founder 15 and Executive Vice President, created this dynamic software and remains The Exhibitions AgencY its chief architect and leader of the JMP division. Introduced in 1989 with scientists and engineers in mind, JMP has grown into a family of statistical We are touring exhibition specialists, and represent museum exhibitions and discovery products used worldwide in almost every industry. From its collections from a variety of institutions worldwide. Our portfolio of traveling beginnings, JMP software has empowered its users by enabling interactive exhibitions goes beyond the science, family and natural history fields, to analytics on the desktop. include art, design, history, music, popular culture and entertainment. We JMP products continue to complement – and are often deployed with – assist you in every step of the way to help you select the best exhibition SAS solutions that provide server-based business intelligence. The SAS for your needs, taking into account all your requirements, including commitment to accuracy, value and quality is evident in every JMP software themes, sizes, budgets and target audiences. We also offer consultancy to release. Training, technical support, licensing and distribution are provided to museums, collection owners and brands seeking to produce new touring JMP users the world over through SAS. Teams specializing in JMP products exhibitions. are located in the United States, Europe, China and Japan.

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EuroScience GmBh D3D Cinema Our expertise lies in the development and construction of interactive D3D Cinema is a Chicago-based company that offers complete digital 3D exhibits. Many are dedicated to maths and physics, some focus on cinema solutions and services to museum and attraction industry clients bistro business bistro business sensuous experiences in general and others cover more specific topics, e.g. worldwide. We offer a fresh and unique partnership approach to cinema geography. design and 3D content production; a value proposition built around four core Our full-service operation of approx. 80 touring exhibitions per year is capabilities: Theatre Design and Installation, Touring Exhibition Theatres, continuously creating a valuable pool of experiences as to function, stability Award-winning Library 3D Film Content, Signature Film Production. D3D and joy factor of each constructed element. At the moment, we can proudly not only provides its clients with a seamless, “one-stop shop” solution to their offer you about 120 different approved exhibits and some dozens of film exhibition and programming needs, but can, by bundling both hardware mathematical games. and software, provide digital 3D theatre system pricing that none of our The exhibits spark interest in children and adults of all ages, animating competitors can match. them to join in, experiment and discuss. Visitors’ spirit of enquiry and natural curiosity are fostered in an easy atmosphere, enabling engaging activities and scientific learning at the same time. 22

Megalodon Creations

20 Megalodon Creations is specialized in creating high quality, customized, large scale exhibitions for rent or sale. We have close collaborations Techmania Science Center with scientists, engineers and artists, making the exhibitions scientifically Techmania in Pilsen is based on the explanations of particular physical or accurate, safe and visually pleasing for the audience. Through our extensive mathematical principles by means of game-like activities. Our interactivity experience, comprehensive knowledge and passion for perfection, we principle involves visitors making exhibits move, so a natural principle will be can serve all your needs, creating the exhibition you desire. Megalodon demonstrated by the particular process. In these cases, learning is based Creations - Adding life to dreams on personal experience. Techmania completed an extension in spring 2014 and currently offers programmes and exhibitions on almost 10,000 sqm. With the aim to come up with new ideas for the popularisation of science, 23 KYP INT Techmania created a very special planetarium. It is called the first 3D Planetarium in the Czech Republic because it enables full dome projections Skypoint srl in 3D. It is a great experience just to step inside: modern technology from Skypoint is a highly specialized company in astronomical instruments and the Sky-Skan company set up in a historical building from 1917 creates a planetariums, one of the biggest companies in Europe for telescopes and unique example of genius loci. The 3D or 2D movie programmes, the Space accessories for professional observatories, schools, universities and science exhibition developed by the Techmania team and the “Science On a Sphere” centres. experience make up a unique offer for family and kids, school groups and Through our division Skypoint Planetariums, we exclusively represent in other fans of science. Europe some of the best brands in the planetarium market such as Evans & Sutherland or Digitalis Education Solutions or we can offer hybrid systems using Megastar products. Skypoint Planetariums can offer complete solutions for every budget including latest audio and cove light technologies thanks to its partnership with Bowen Technovation, professional Spitz domes or also TecnoDome, our own exclusive domes.

196 197 exhibitors exhibitors

24 27

Imagine Exhibitions 2016 Ecsite Annual Conference in Graz Imagine Exhibitions, Inc., headquartered in Atlanta, GA, USA is the global “Colours of Cooperation” will be the focus of next year's conference in the resource for all things related to traveling exhibitions and attractions. From charming, lively city of Graz in Austria. A cooperation of 3 host organisations bistro business bistro business design to creation, placement to presentation, marketing and operations, – FRida & freD Children’s Museum, Joanneum Universal Museum and Imagine has the experience and inspiration to bring the best possible Association ScienceCenter-Network - is determined to make your visit to the experience to any venue. Imagine is currently producing and touring 25 2016 Ecsite conference an outstanding experience. Visit our booth to get a exhibitions in museums, science centres, integrated resort properties and taste of the hospitality and energy of Graz, with its picturesque old town, arts non-traditional venues throughout the world. For more information, visit www. community and cuisine. Start cooperating now! Use the competition card imagineexhibitions.com. in your conference bag to build connections, gather stamps, and engage in creative cooperation to win your free entrance to the 2016 Ecsite Annual Conference during the closing & handover ceremony. 25

Kubik Maltbie, Inc. 28 For more than 50 years, Maltbie has focused on developing its ability to produce industry-leading permanent museum exhibitions and memorable Techniquest visitor experiences. Our portfolio of over 300 national and international Techniquest, based in Cardiff, Wales, is the UK’s longest established installations includes work in interpretive history, interactive science, and science centre. We welcome over 250,000 visitors a year to our sites children’s museums. Today we offer state-of-the-art facilities in the US and around Wales. Our mission is to educate and inform thousands more Canada, providing services that include project development, management, through our educational programmes and community outreach. We provide fabrication, interactive exhibit, media and software development, artefact exhibits, programmes and consultancy to science centres and museums mounting, custom showcase systems and graphic production. around the world. Our team have expertise in every area of the design and manufacture of hands-on exhibits, development of educational programmes and the operational management of a world class visitor attraction. We pride 26 ourselves on an outward looking, partnership-based approach. We have proven experience in working with others, and have the staff and skills to Ecsite deliver high quality results to a wide range of organisations. Ecsite is much more than “just” a conference… Discover what the European network of science centres and museums is up to on the 360 other days of the year and how we can collaborate. Meet Ecsite staff at each coffee 29 break. Hear of European projects and networking, publications and training, try a demo of “Ecsite Move”, an upcoming new service… and put your Institute for Plastination e.K. Business Bistro competition entry card into the urn for a chance to win a free BODY WORLDS is the original anatomical exhibition series displaying registration for next year’s conference. authentic human bodies, willed by donors through the Institute for Plastination’s Body Donor Program, and preserved using a process called plastination. Invented by Dr. von Hagens, plastination is a ground-breaking process in which real human specimens are preserved through the science of plastination. The specimens resulting from the revolutionary process are called plastinates. Plastinates show the inner workings of the body and the striking whole-body specimens show the human body in real-life poses, like never seen before.

198 199 exhibitors exhibitors

30 33

MUSEKO Pufferfish Ltd MUSEKO is an exhibition design, engineering and building company. Pufferfish Ltd develops dynamic digital display solutions and offers a full Our mission is to turn your novel exhibition ideas into unforgettable range of media services to complement our products. Our interactive bistro business bistro business visitor experiences. Our integrated approach to design, engineering and spherical display solutions, known as PufferSpheres, come in a range of programming allows us to build stunning exhibits that are attractive, intuitive sizes delivering intimate hands-on engagement through to large touchscreen to use and work flawlessly. We really do go the extra mile to fascinate and controlled room pleasers. We are privileged to have worked with some of the educate your visitors. Using this recipe we have been making attractive and most prestigious museum and visitor attractions from around the world and engaging exhibitions, completing over 70 projects in the last 10 years, all on believe that the quality of our displays, as well as the care we take ensuring time and within budget. that our solutions meet and exceed our client’s expectations, mark us out as the leading provider of spherical displays and interactive globes in the marketplace. 31

Musealia Entertainment SL 34 Musealia is a European company based in Spain, dedicated to creating traveling exhibitions for museums and similar venues worldwide. We create Kurt Hüttinger GmbH & Co. KG special hearts-on exhibitions that are fascinating and emotionally interactive. Hüttinger is a one-stop shop for exhibition planning, design and fabrication, With two internationally recognized exhibitions touring worldwide since 2000, working for clients throughout Europe and on an international scale. We more than 30 prestigious museums have hosted one of our creations. The develop exhibitions that promote exploration and understanding through company is now proud to announce its third creation, a new exhibition called multi-sensory experience. “AUSCHWITZ”. For the first time, original artefacts from the concentration camp will be brought together within the context of a superbly designed and touching exhibition that will be premiered in 2016. www.musealia.net 35

Robetoy AB

32 Robetoy AB is a family run company started in 1950. We provide museum shops with very nice quality items that also bring museums with a good WoW Factor Pictures profit. It is very easy to use our webshop on www.robetoy.eu and every order Wow Factor Pictures is a distribution company of 3D short films for science we get is sent within 24 hours. centres, museums, zoos and parks. Our distribution activity is managed by Dominique Rigaud, a leading producer and distributor in the special format films industry. Clemence Sother works in the company as project and communication manager. Our library combines 3D EDUTAINMENT FILMS (produced in cooperation with the scientific community), RIDE FILMS and 3D-4D ATTRACTION FILMS.

200 201 exhibitors exhibitors

36 39

JCOM - Journal of Science Communication Effektschmiede GmbH JCOM, the Journal of Science Communication published by Sissa Medialab, Effektschmiede works with natural physical phenomena. We conceive is an open access, peer reviewed journal. Since 2002 JCOM investigates and create installations for science centres, gardens and parks and public bistro business bistro business the needs of communication between science and citizens and within the spaces. As an experience factory, our work is about inspiring astonishment scientific community itself; the problems that are to be faced when models and inviting people to dream. It plays with fire and water, light and mist, for theoretical analysis or practical means to popularize science are used; voltage and energy. All installations respond to the highest technical the changing relation between science and social institutions; and the standards, are tailor-made for the space or room and all are individually informative, pedagogical, interpretative and political dimensions of science planned and conceived by Judith Mann and her team. communication. In addition to research articles, each issue contains a thematic commentary composed by several essays from multidisciplinary and international authors. 40

Museum of Science, Boston

37 The Museum of Science, Boston introduces 1,5 million visitors a year to science, technology, engineering, and math (STEM) via interactive exhibits EXPONA & CONTEMPORANEA PROGETTI and programmes. It is an international leader in introducing engineering into EXPONA & CONTEMPORANEA PROGETTI are partners of museums museums and schools. Its engineering materials for schools have reached and science centres for the touring, development and the coproduction of an estimated 6,2 million students and 71,000 teachers. The Museum leads exhibitions.and international authors. the U.S. Nanoscale Informal Science Education Network and its Star Wars exhibit, created with Lucasfilm Ltd., has reached 3 million people (http://www. mos.org). 38

Interspectral AB 43 44 Interspectral creates interactive visualization experiences based on computer tomography data and 3D surface scans. We develop and sell the Sky-Skan visualisation software Inside Explorer and offer professional services within Since 1967, Sky-Skan has been a global leader in defining planetarium the field of 3D digitization and digital heritage. and immersive fulldome theatre experiences. We offer innovative and Inside Explorer enables users to interactively explore digitized objects. It is multi-media products, services and content to communicate science using used for science communication allowing users to explore everything from award-winning cutting edge visualization technologies. Today, Sky-Skan’s the human anatomy to mummies and Martian meteorites. Interspectral is Definiti® theatres immerse audiences in other worlds. Presenters use our based in Sweden and our technology is today used by museums, science dome display technologies to make a simple show about the solar system centres and research labs worldwide. become a fantastic voyage through space. Or they might take audiences inside a tree’s leaves to discover an incredibly active micro-sized world! Sky-Skan is continuously pushing the boundaries of technology, offering the highest resolution projection systems on the market. Powering every system is our DigitalSky software, which includes the largest collection of scientifically accurate data sets available, together with advance multimedia presentation capabilities. With our Definiti Systems and DigitalSky, audiences can journey from the smallest known particles to the edge of the known universe. Sky-Skan is proud to be an Ecsite Partner since 2002. Please stop by our booth to say hello. 202 203 exhibitors exhibitors

45 49

National Geographic Studios Parque de las Ciencias National Geographic Studios is the video/film production arm of the Society, Parque de las Ciencias is the first science museum of its kind in southern which creates research-based television, film and digital entertainment Europe. With 70,000 sqm it is one of the most important scientific bistro business bistro business content. dissemination centres in Spain. Besides working on exhibition contents, it develops modules of experimental physics, produces planetary programmes and temporary international travelling exhibitions, as well as 46 making plastinated organs for educational and exhibition purposes. www. parqueciencias.com Heureka Overseas Productions Ltd Since 1989 Heureka, the Finnish Science Centre, has produced 28 touring exhibitions. Our exhibitions have travelled to 27 countries and over 22 50 million people worldwide have seen them. Heureka’s newest show “GOING UNDERGROUND” exhibits everything we do with and inside bedrock. Bruns B.V. It is a place where we see what we have never seen before. “GOING Bruns B.V. is specialized in the development, production and installation of UNDERGROUND” is about geology, mines and underground spaces. innovative mechanical, electromechanical interactive exhibits and complete “HEUREKA GOES CRAZY” is the first-ever science centre exhibition on (interactive) exhibitions for science centres, museums and information and mental health. This exhibition aims to dispel prejudices associated with visitor centres, including maintenance. We also manufacture showcases mental health problems and to encourage people to take care of their own including lighting. With an “engineer and build” approach on a very wide well-being. It will be available for touring in autumn 2016. In addition we scale, we have a full concept approach where we develop exhibits and are now touring “20X0 – A Journey into the Future”; “The Dinosaurs”; and exhibition together with: client – designer – engineering/fabrication. “Move and play!” For further information please contact Heureka Overseas Productions Ltd. www.heureka.fi 51

47 48 Exhibits.nl Exhibits.nl is a leading supplier of interactive exhibits, operating worldwide to European Space Agency the highest quality standards. Our exhibits are innovative, fun, educational Since 1975, the European Space Agency (ESA) has been pooling the and above all, of a world class built quality. Exhibits.nl produces high-quality, resources of its Member States and leading cooperation with other nations innovative and interactive off-the-shelf exhibits. The exhibits can be supplied to build a European space capability, undertaking programmes beyond the in any colour. Most exhibits are plug and play, making them easy to install. scope of any single European country. Of course, we can arrange the installation of the exhibits on location as well ESA develops the launchers, spacecraft and ground facilities needed to as the maintenance of the exhibits. Please check out details of over one keep Europe at the forefront of global space activities. Today it launches hundred exhibits online at www.exhibits.nl satellites for Earth observation, navigation, telecommunications, space science, and cooperates in the human exploration of space. ESA has 20 Members States.

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The Field Museum notes Since 1893, The Field Museum has dedicated itself to exploring the Earth and its people, combining innovative science with award-wining design to bistro business create unparalleled international traveling exhibitions ranging in topics for geology, anthropology, botany, and zoology. Institutions the world over have enjoyed these engaging exhibits and exceptional service and support.

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Scitech Scitech is a not-for-profit organisation that seeks to increase awareness, interest, capability and participation by all Western Australians in science, technology, engineering and mathematics. The Scitech success story is all due to its passionate staff and volunteers who are committed to making science and technology engaging, a personally rewarding experience, and a way of thinking about and enjoying the world in which we live. Scitech reaches over 500,000 people annually and works directly with over 90% of Western Australia’s schools, teachers and students. This vast reach would not be possible without the generous financial support of the Western Australian Government, major corporate partnerships and close professional partnerships with Universities, the Department of Education, the Science Teachers Association of Western Australia, and many more. Scitech’s mission leads to broad-based benefits to the State through the generation of a population skilled and appreciative of science and technology.

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de pinxi has been in operation since 1991, and is a pioneer in the world of interactive shows, with the best of references on a world-wide scale. Their experience means they are able to deploy actual film footage, a virtual world, original sound tracks, special effects and interaction interfaces, all provided for the visitors. de pinxi have been able to incorporate interactive facilities into very popular venues such as museums, theme parks and tourist destinations, and to present this interactivity as a competitive edge for the benefit of the venue in question.

206 207 programme

ECSITE ANNUAL CONFERENCE 2015 MUSE The European Conference MUSEO DELLE SCIENZE for Science Engagement TRENTO • ITALY 26TH EDITION 11-13 JUNE 2015

speakers list

208 209 speakers speakers

A Amos Blanton 27 Katerina Chabova 49 Justin Dillon 90, 100, 141, 157 Vittorio Bo 61 Christophe Chaffardon 101 Fernando Doblas 30, 42 Marianne Achiam 141 Ida Marie Bøe 28, 41 Audrey Chang 49, 79 Eric Dorfman 80 Anssi Ahlgrén 126 Mathis Bogens 49, Anna Charko 64 John Downey 54, 67, 75, 92,

s p ea k ers list Jamila Al Khatib 67 Patrizia Bolzan 117 Anne Charpentier 37 Sven Dražan 98 s p ea k ers list Neama Al Marshoudi 125 Francesco Bombardi 117 Simonetta Cheli 31, 43 Peter Dröll 48 Hanaa Al Mousawi 121 Costantino Bonomi 32, 37 Irena Cieślińska 142 Dorian Druelle 25 Pedro Albuquerque 25, 158 Julie Bønnelycke 157 Ana Rita Claro Rodrigues 103 Sally Duensing 174 Leonel Alegre 126, 172 Christof Börner 132 Gérard Cobut 110, 142 Marc Dusseiller 134, 169 Sarah Alexander 117 Stan Boshouwers 24, 154 Orna Cohen 145 Anna Dziama 50 Leonardo Alfonsi 153 Sophie Bougé 126 Sally Collins 166 Nazım Enes Altan 155 Alison Boyle 69, 86 Linda Conlon 163 E Sharon Ament 114 Jessica Bradford 77, Michael Creek 146, 153 Luigi Amodio 111, 153 88, 143, 154 Kevin Crowley 32, 55, Sybill Ebers 49 Jan Alfred Andersson 52, 164 Michael Bradke 61 127, 141, 177 Jörg Ehtreiber 99 Marco Andreatta 48 Thierry Brassac 92, 121 Giovanni Crupi 25 Ingrid Eikeland 28, 41 Junko Anso 143 Marc Bretillot 161 Alessandra Crusi 109 Heidi Ekelund 133 Ange Ansour 104 David Broström 26 Julia Ellrich 77 Bruno Araújo-Gomes 89 Tiina Brunetto 63 D Achim Englert 60 Ken Arnold 86 Ian Brunswick 133, Roberto Esposito 25 Malvina Artheau 58, 71, 82, 134, 155, 172 Marina D’Alessandro 123 95, 107, 118, 135, 152 Anne-Marie Bruyas 176 Rosaria D’Antonio 31, 43 F Ömer Ayyıldız 67 Massimiano Bucchi 52 Svein Anders Dahl 99, 115 Maissa Azab 78 Michiel Buchel 102, 115 Sawsan Dalaq 167 Ivone Fachada 123 Michał Buława 66, 143 Davide Dalpiaz 165 Patrizia Famà 69, 75, 156 B Karen Bultitude 174 Katia Danieli 29, 41 Heather Farnworth 60, 89 Stefano Buratti 40, 57 Anna Darron 151 Sónia Ferreira 127 Paula Bäckman 54 Alex Burch 91 Amina Darwish 61 Luis Ferreiro 49 Carmel Bar 120 Owain Davies 66 Penny Fidler 56 Sabina Barcucci 40, 57, 70, C Karen Davies 129, 166 Melissa Finali 67 117, 134, 159, 169 Liesbeth de Bakker 156 Robert Firmhofer 102 Paweł Barczyński 145 Sergio Cagol 165 Dick de Jong 57, 148 Aina Fiskå 106 Fiore Basile 169 Sara Calcagnini 26, 40 Aymard de Mengin Fondragon Louise Fitton 36 Lydia Beall 26, 40, 70, Samuela Caliari 66 28, 41 Ann Follin 86 81, 94, 117 Antonia Caola 37, 54 Lavinia Del Longo 24 Claire Forest 49 Julie Becker 116, 158, 164 Nathalie Caplet 61, 140, 155 Maïté Debry 175 Regan Forrest 122, 147 Jamie Bell 68 Pedro Casaleiro 68 Lauren Deere 110 Catherine Franche 48, 102 Giorgia Bellentani 66 Elisa Maria Casati 91 Goery Delacote 102 Rooske Franse 93 Thomas B. Berg 79 Carlos Catalão Alves 73, 158, Ivonne Delgadillo 162 Merethe Froyland 157 Tal Berman 98 176 Jennifer DeWitt 55 Sarah Funk 93 Gène Bertrand 152 Martin Cepek 80 Judy Diamond 131 Jana Bittnerová 105 Simona Cerrato 78, 87 Pete Dickinson 38 Jelena Blank-Muhr 66 Ali Çetinkaya 76 Nicolas Didier 131

210 211 speakers speakers

G Pernille Hjort 177 k Ignasi López Verdeguer 176 Caroline Hobkinson 79 Barry Lord 86 Wiktor Gajewski 64, 147 Marie Hobson 28, 41, 88, 166 Anne Kahr Hällman 28, Phil Loring 52 Chiara Ganz 31, 43 Margit Hofer 175 41, 101, 129 Sofia Lucas 32

s p ea k ers list Päivi Garner 54 Mona Holmø 81, 106 Joanna Kalinowska 25, s p ea k ers list Aliki Giannakopoulou 53, 146 Bernd Holtwick 101 50, 114, 144, 242 m Alberta Giovannini 63 Martin Howe 58, 71, Supara Kamolpattana 174 Andrea Giron 147 82, 95, 107, 118, 135 Peeranut Kanhadilok 105 Wencke Maderbacher 101 Kim Gladstone Herlev 115 Robin Hoyle 111, 153 Bernhard Kehrer 80 Hanne Madsen 81, 106 Claudia Göbel 144 Aiyana Hudgins 130 Ulrich Kernbach 86 Guglielmo Maglio 111 Spela Godec 130 Laurence Humier 161 Elisabeth Rebekka Killie-Kanebog 81 Carlo Maiolini 151 Reinhard Golebiowski 36 Jochen Hunger 117, 134, 169 Heather King 51, 90, 141 Joe Martin 113 Antonio Gomes da Costa 53, Florence Huron 125 Bistra Kirova 76 Sebastian Martin 159 65, 153 Victoria Hurtig 79 Annette Klinkert 73, 153 Javier Martin Torres 31, 43 Cristina González Sevilla 111 Axel E. Hüttinger 109, 126 Roger Kneebone 103 Lucia Martinelli 77 Jose Antonio Gordillo 30, 42 Lene Hybel Kofod 55 Karen Knutson 90 Luisa Massarani 174 Silvia Grabner 127 Charlotte Koldbye 178 Yuri Matteman 29, Kinga Grege 61 I Pilvi Kolk 63 41, 69, 104 Lærke Mygin Grønfeldt 113 Vida Konikovic 65 Anne-Lise Mattieu 79 Hans Gubbels 99 Andrea Illy 96 Paulina Kortas 123 Marzia Mazzonetto 176 Carmen Guerra 172 Ilona Ilowiecka-Tańska 38 Miha Kos 98, 112, 243 Nicola McIntosh 38 Anna Gunnarsson 67, Gergor Ingeborg 121 Nicolas Köster 143 Kayte McSweeney77, 88, 154 87, 106, 140 Brad Irwin 32, 55, 179 Thomas Kraupe 74 Marieke Meijers 154 Varda Gur Ben Shitrit 26, 129 Martin Kulhawczuk 67 Maria Menendez 30, 42 j Matteo Merzagora 32, 65, H l 81, 87, 179 Noel Jackson 80, 162 Fabrice Messal 56 Sabine Haake 106 Erik Jacquemyn 78, 115 Guy Labine 163 Ioannis Miaoulis 26, 164 Amito Haarhuis 116 Marc Jamous 58, 71, Michele Lanzinger 36, 48, Elton Micallef 76 Jon Haavie 40, 57, 70, 134 82, 95, 107, 118, 135 86, 167, 181 Vanessa Mignan 145 Johannes-Geert Hagmann 86 Ryan Jenkins 27, 40, Irene Lapuente Aguilar 161 José Antonio Millan 121 Muki Haklay 144 70, 81, 94, 117, 148, 159 Sheena Laursen 26, 53, 68, 176 Ronen Mir 112 Maya Halevy 53 Colin Johnson 76 Didier Laval 89, 98, 152, 171 Yumi Miyahara 66 Esther Hamstra 103 Alex Johnson 140 Ling Lee 77 Katarzyna Modrak 38 Katharina Handler 175 Anne Jorunn Froeyen 52 La Vergne Lehmann 140 Carlos Moedas 48 Julia Hankin 38 Fabrice Jouvenot 58, 71, Joachim Lerch 73 Uwe Moldrzyck 36 Cecilia Hartikainen 51 82, 95, 107, 118, 135 Aude Lesty 30, 42 Jean-Michel Molenaar 27, 40, Holly Hasted 155 Joonas Juutilainen 113 Evelyn Leveghi 117 57, 70, 148, 159, 169 Nils Petter Hauan 29, 41, 166 Brian Levine 55, 104, 127 Micol Molinari 58, 71, Beth Hawkins 51, 58, Marcus Lidén 49 82, 95, 107, 118, 135 71, 82, 95, 107, 118, 135 Vincenzo Lipardi 73, 167 David Monacchi 60 Ariel Heimann 112 Andy Lloyd 100 Peggy Monahan 27, 57, 94 Paul Hix 75 Joana Lobo Antunes 38 Sally Montgomery 109

212 213 speakers speakers

Alexander Moss 127 Antonio Parodi 144 Petra Rotthoff 61 Dagny Stuedahl 157 Paulo Mota 144 Emma Pegram 28, 41, 90 Katerina Ruban 105 Hannah Sundqvist 79 Marc Moutin 30, 42, 56, 74 Ann-Marie Pendrill 75 Matthias Rudloff 132 Gail Symington 89 Ekaterina Mruchko 109 Per-Edvin Persson 128 Ian Russell 67, 105, 109,

s p ea k ers list Maciej Mucha 74 Siëlle Phelan 147 126 t s p ea k ers list Herbert Muender 102 Tomasz Piątek 29, 41 s Mai Murmann 176 Telmo Pievani 36 Monica Talevi 31, 43 Ruth Murray 162 Claire Pillsbury 86, 113 Hannu Salmi 131 Jo Taylor 38 Mikko Myllykoski 73, Marcello Pirovano 117 Asli Samadova 121 Marit Teerling 39 116, 134, 181 Nico Pitrelli 151 Laila Samuel 49 Mette Stentoft Therkildsen 157 Lenka Mynarova 110 Julia Pitts 103 Ramon Sanguesa 161 Catharina Thiel Sandholdt 157 Jana Pivonkova 122 Jennifer Santer 100 Gillian Thomas 112 n Pedro Pombo 112 Mônica Santos Dahmouche 122 Alexina Thorén Williams 80 Bent Johan Poulsen 178 Ana Santos-Carvalho 120 Elisabetta Tola 164 Lauren Nemroff 69 Jaakko Pöyhönen 142 Alessandro Saracino 162 Enrico Tombesi 50 Sonja Neumann 88 David Price 67 Nigel Savage 31, 43 Lisa R. Tucci 61, 89 Effrosyni Nomikou 51 Ines Prieto 49, 110 Lynn Scarff 100, 163 Jessica Norberto Rocha 122 Emily Pringle 28, 41 Anna Schaefers 110, 142 u Ana Noronha 30, 42, 56 Anne Prugnon 154 Markus Schmidt 156 Elena Not 154 Nathalie Puzenat 143 Bernadette Schrandt 147 Nur Uluhan 67 Debora Nucci 103, 162 Heidrun Schulze 91, 130 Kathrin Unterleitner 98 r Jeanette Schuppe-Krahn 109 o Amy Seakins 93 v Maartje Raijmakers 129 Henrik Sell 36, 90, 168 Audrey O’Connell 49, 60 Mikko Rask 156 Fermin Serrano Sanz 144 Marjolein van Breemen 26, 57, Yuko Okayama 54 Hanne T. Rasmussen 49 Jim Short 53, 104 129, 148, 166, 178 Maarten Okkersen 24, 86, Michael Rast 30, 42 Eric Siegel 131 Jeroen van der Brugge 177 99, 116, 126, 171 Jane Rayner 29, 41, 165, 178 Ian Simmons 92, 105, Marie-Christine Van der Sman 115 Inês Oliveira 132, 162, 172 Anna Redaelli 50 112, 159, 177 Marjelle van Hoorn 29, 41, 166 Tuomas Olkku 133 Cornelia Reichert 110 Victor Manuel Simões Gil 76 Ilse van Zeeland 36, 90 Anna Omedes 37, 80, 168 Olivier Retout 49, 61, 164 David Sittenfeld 156 Rosalia Vargas 48, 128, 167 Karin Örnborg 130 Anthony Richards 78, 133 Peter Slavenburg 165 Dorothée Vatinel 54 Anna Öst 74 Lukas Richter 76 Weronika Śliwa 74 Claudia Velhas 60, 93, 133 Christopher Owen 49 Jan Riise 153 Jeff Snyder 25 Patricia Verheyden 29, Elin Roberts 67, 75, 92, 132 Ed Sobey 67 41, 50, 60 p Lucy Robinson 144 Raffaella Spagnuolo 112 Chiara Veronesi 64 Anthony Rock 167 Walter Staveloz 86 François Vescia 49 Vesna Pajić 38, 64, 98 Tom Rockwell 163 Fabrizio Stavola 40, 57 Friso Visser 142 Carole Paleco 168 Paola Rodari 65, 78, 98 Julie Stone 158 Vlasta Volak 115 Alessandra Pallaveri 37 Chris Rogers 27 Beth Stone 177 Karoline von dem Bussche 143 Vassilis Papakonstantinou 123 Kamil Rogulski 63, 179 Hanne Strager 36 Ernesto Páramo Sureda 153 Zoe Romano 169 Barbara Streicher 87, 100 Heidi Rosenström 60 Tristram Stuart 149

214 215 speakers

w

Robert West 163 Lorna Williams 132

s p ea k ers list Louise Windfeldt 77, 130, 142 Sarah Woods 60 Melanie Wunsch 49

x

Maria Xanthoudaki 40, 55, 68, 94, 146

y

Talila Yehiel 91, 165

z

Alexey Zemko 109 Olga Zinovieva 109 Maria Zolotonosa 120, 142 Pawel Zuromski 123

216 217 programme

ECSITE ANNUAL CONFERENCE 2015 MUSE The European Conference MUSEO DELLE SCIENZE for Science Engagement TRENTO • ITALY 26TH EDITION 11-13 JUNE 2015 social events sala depero PALAZZO DELLA PROVINCIA

speakers' AUTONOMA DI ents reception TRENTO date

Wednesday June 10 e v social

time 18.30

address Piazza Dante 15, Trento, Italy

Originally a luxury hotel built in 1875 a few steps away from Trento railway station, the neo-Renaissance style palace of the Autonomous Province of Trento now houses the local government representative quarter. The Sala Depero hall – the most colorful room of the building - is the seat of the local government. The room is decorated with a series of 1950s paintings by famous Futurist artist Fortunato Depero that illustrate the history and monuments of the Trentino area.

220 221 cantine rotari mezzocorona

date gala dinner ents Thursday June 11

time

Shuttle buses to the e v social Gala dinner venue leave at 19.30 from MUSE front door.

ADDRESS Via Tonale 110 - SS 43 Val di Non, San Michele all'Adige, Trento, Italy

At the foot of the majestic Italian Dolomites mountains, 16 km north of Trento, Mezzocorona is a village renown for its vineyards. A small reconstitution features tools, tales and memorabilia about wine- manufacturing, illustrating the century-long winemaking tradition of this area. The Mezzacorona winery is located in a newly designed building, ideal example of “landscape architecture” where the production site is perfectly integrated into the surrounding environment. Its roof, whose shape is reminiscent of waves, echoes hilly vineyards. Here vinification occurs in stainless steel tanks at controlled temperature. The whole process is constantly looked over by the team of oenologists who manage the fermentation and organic evolution, the pumping over and the ageing of the wine. The steel tanks, casks, oak barrels and bottling equipment are extremely sophisticated and are a symbol of the area's oenological excellence.

Dinner will be served under the waved roof and will allow guests to visit the areas dedicated to aging and refinement of the local sparkling wine. Over 8 million bottles of Trentodoc are kept there for maturation to obtain the aromas and perfumes characteristic of Rotari sparkling wine.

Get ready to join the Yellow Gala Dinner, a sensorial journey among the flavours of Italian cuisine with sparkling entertainment. Speed dating will rule the dinner: when the bell rings, everybody changes table to start a new, interesting conversation. Don’t worry, relax and enjoy: the rules of the game are so easy!

Buses to return to Trento city centre will depart from Gala dinner venue starting at 23.30.

222 223 muse

date nocturne ents Friday June 12

time

19.30 - 00.00 e v social

MUSE will reveal its after hours heart during this special evening. The Big Void with “flying animals” hung from steel cables will become even more attractive thanks to the numerous guests who will stroll around it. The five levels overlooking the basement, where the whale skeleton swims under the pterodactyl's and ichthyosaur's hostile gaze, allow visitors to get a glimpse of exhibition spaces and immerse themselves in the attractive mountain landscape. Tonight, at dusk, MUSE turns its exhibition galleries into amazing corners, vibrating with scientific thrill. The programme of the Nocturne includes unmatched entertaining activities, small experiments, music and a tasty buffet dinner. Guests will be challenged to guess the secret yellow ingredient of this exclusive evening… that we keep top secret for now! Ph. Giacomo Vadalà

224 225 Ph. Hufton and Crown LE GALLERIE DI PIEDICASTELLO

date FAREWELL PARTY ents (on registration) Saturday June 13 time

21.00 - 02.00 e v social

address Piazza di Piedicastello, Trento, Italy

The Piedicastello Tunnels are just what the name suggests: two former highway tunnels reconverted in 2008 into the history museum of Trento and the surrounding region.

The tunnels were built in the early 1970s as part of the development of the Trento ring road to allow quicker crossing of the city along the provincial North-South highway, running from Verona to the Brenner Pass. These black and white dichotomist exhibition spaces are now used to display temporary exhibitions (in the black tunnel) and host events and meetings (in the white one).

First World War movies exhibition in the black tunnel will be specially open for Ecsite guests during the Farewell Party. On 46 big screens located along 300 meters of tunnel, the exhibition shows 12 hours of shots taken from films on this catastrophic event. The white tunnel will host the Farewell dancing party.

Kick off your high heels and tuxedos, and put on your dancing shoes for this dancing party.

Do not forget to take a jersey with you (temperature in the gallery could be cool).

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ECSITE ANNUAL CONFERENCE 2015 MUSE The European Conference MUSEO DELLE SCIENZE for Science Engagement TRENTO • ITALY 26TH EDITION 11-13 JUNE 2015 a guide to trento

229 about TRENTO TRENTO about

At the bottom of the Adige Valley, surrounded by mountains, Trento (117,000 inhabitants) is a city of arts and history, a place where Italian and central European culture meet. It is the city of the Catholic Church Council (1545 – 1563) whose traces are visible in the architecture of the old town. The Renaissance also left a strong mark on the urban landscape, with characteristic colours and architecture that make Trento unique in the entire Alpine arc. Thanks to its geographical position, it has always been a gateway between Southern Europe and the German speaking world. Trento is an ideal place for visiting museums and exhibitions, castles and sanctuaries, wine cellars and typical restaurants, and also for enjoying archaeological, historical, and natural discoveries. Bike or mountain trails lead to beautiful lakes and Ph. Hufton and Crow gorgeous peaks. Come and discover Northern Italy's place of great innovation, economic dynamism and social cohesion, ranked first Italian city for quality of life in 2014.

Not to be missed places in town Buonconsiglio Castle This former seat of the Trento Prince Bishops is now a magnificent palace hosting art exhibitions during the summer. Opening hrs.: 10.00 - 18.00 Tel. +39 0461 23 37 70 (closed on Mondays)

San Vigilio Cathedral Centrally located on one of the most beautiful squares of Northern Italy, surrounded by houses decorated with frescoes, the Cathedral is worth a visit. Also discover its underground early Christian Basilica remains. Opening hrs.: 10.00 - 12.00 | 14.30 - 17.30 Tel. +39 0461 23 44 19 (closed on Mondays)

Tridentine Diocesan Museum Dedicated to the local history of the Church and the Council of Trento. Opening hrs.: 9.30 – 12.30 | 14.30 – 18.00 Tel. +39 0461 23 44 19 (closed on Mondays) 230 231 © Archivio APT Trento, Monte Bondone, Valle dei Laghi - Ph. R. Magrone Monte Bondone, Valle Trento, APT Archivio © TRENTO about

Gallerie di Piedicastello Two reconverted road tunnels host exhibitions on the modern history of Trentino and its communities. Opening hrs.: 9.00 - 18.00 Tel. +39 0461 23 04 82 (closed on Mondays)

SASS: underground archaeological site The ancient Roman city called Tridentum is located below Trento's Cesare Battisti square. It was the first settlement by Emperor Claudius in 46 A.C. Opening hrs: 9.30 - 13.00 | 14.00 - 18.00 Tel. +39 0461 23 01 71 (closed on Mondays) Ph. Giacomo Vadalà

Sardagna cable car Overlook the whole Adige River valley, embrace the whole town from this ancient glacier terrace, and enjoy the thrill of a cable car lift up to 600m of altitude.

Monte Bondone Just a few minutes away from the city, the mountain offers natural beauty, quiet & peaceful relaxing prairies and forests, as well as mountain trails, lakes, hang gliding and mountain bike trails for sport enthusiasts.

Guest card Ask your accommodation for the Guest Card Trentino to get free entrance to museums, castles, nature parks and unlimited travel throughout the region by the Trentino Trasporti buses and trains for your entire staying. Guest Card Trentino is personal and non-transferable. Guest Card Trentino allows you to taste the best local products directly at the producers' stores and all purchases enjoy a 10% discount. (check the list of associated shops).

232 233 Ph. Anna Giuliani or k The MUSE or k Network w m use net w m use net

MUSE is the headquarter of a far-reaching network of museums and Geological Museum of Dolomites – Predazzo science dissemination centres around the Trento Province, and also The Dolomites are included in the UNESCO world heritage site list for their contributes to community based research in Africa. uniqueness and beauty. The geology of these mountains is illustrated in this museum with a comprehensive selection of local paleontological samples and many minerals. Gianni Caproni Air Museum Founded in 1927 by engineer Gianni Caproni and his wife, the museum is Udzungwa Ecological Monitoring Centre, Tanzania the first Italian private company museum and the oldest air museum in the Established in the Udzungwa Mountains National Park of Tanzania in 2006, world. The current premise in Mattarello (3 km south of Trento) exhibits the this centre is part of a nature conservation programme MUSE has been world-famous collection of airplanes and historical mementoes collected by conducting in Tanzania for more than 12 years. The mission of this centre is the Caproni family. Of the many notable pieces of the collection, nine are to support the National Park in the development of biodiversity monitoring unique examples of historical airplanes. and environmental education programmes for primary schools. Moreover the centre runs the first African site of a pan-tropical network of research Lake-Dwellings Museum of Lake Ledro stations for the standardized monitoring of biodiversity. The Centre includes The eastern coast of Lake Ledro in Trentino is the location of very important living quarters for researchers, an office and resources for assisting research archaeological findings. Several excavation campaigns during the last activities, a large hall for seminars and a hostel for conducting high education century revealed the remains of a lake-dwelling village dating back to the courses on tropical biodiversity, aimed at local and international scholars. early-middle Bronze Age (2200 to 1350 B.C.). The area is UNESCO world heritage site since 2011.

Alpine Botanic Garden Viote di Monte Bondone At 1,550m altitude the Botanic garden is one of the oldest and largest Limnological Station mountain flora gardens in the Alps. Today it nurtures more than 1,000 of Lake Tovel species of Alpine plants, especially medicinal plants and species of the red list of endangered plants. The seeds of the latter are preserved in a seed Geological Museum of bank accessible to the international network of botanical gardens. Dolomites – Predazzo Alpine Botanic Garden Viote di Monte Bondone

Terrace of the Stars Viote del Monte Bondone Terrace of the Stars Viote del Monte Bondone The open air observatory, located on the Viote plateau on Monte Bondone, Gianni Caproni is the ideal venue to watch stars without light pollution. Powerful telescopes Air Museum and specialized explainers give a clear image of our universe.

Lake-Dwellings Museum of Lake Ledro Limnological Station of Lake Tovel The research station hosts yearly summer school camps for university Udzungwa Ecological Monitoring Centre, Tanzania students, educational activities for schools and public engagement events.

234 235 programme

ECSITE ANNUAL CONFERENCE 2015 MUSE The European Conference MUSEO DELLE SCIENZE for Science Engagement TRENTO • ITALY 26TH EDITION 11-13 JUNE 2015

practical information

236 237237 practical info discovertrento.it and tobookyourseatonwww. this directconnectionto Trento highly recommendyoutoconsider back tothesameairports.We there willbeatransferfrom Trento on 9and10June2015.On14 and BergamoOrioalSerioairports Venice MarcoPolo,Verona Catullo organized fromMilanoMalpensa, Special airbusshuttlewillbe H GETTIN practical inform ANNUAL CONFERENCE 238 the bridge,take5 roundabout “tutteledirezioni”,cross (south), takethefirstexitof motorway, exitat TRENTO SUD If youarrivebycarfrom A22 BY CAR from PiazzadelDuomo. the citycentre,just10minuteswalk Lavoro edellaScienza3,closeto MUSE islocatedinCorsodel H to thesouth). vicinity, “MonteBaldo” (400meters There isafreecarpark inthe available atMUSE(€ 1/h). An undergroundcarparkingis museum. the continue alongviaSanseverinountil roundabout, turntotherightand Exit at“exit4”,getthe3rdexitof roundabout direction(citycentre). O O W TO REACH TRENTO W TO REACH MUSE ERE G HERE th exit of the exitofthe a tion Sanseverino forabout1km. along theriver. ProceedalongVia flyover. Atthe roundabout turnleft traffic light. Turn right,crosstherails hall, taketherightandpassfirst from thetrainstation.Exitmain The museumisabout1.5kmsouth BY FOOT from the railway station 1.20, onedayticket€3.00). the trainstationlobby(singlefare€ the railway. You canbuyticketsin the cemeteryalleyandpassunder MUSE. Fewstepfurther, turnrightin second stopRosminiCemetery/ 2 -4121314andgetoff at one ofthefollowingfrequentlines: In frontoftherailwaystationtake BY BUSfromtherailwaystation MUSE. either takeabus,taxiorwalkto TRENTO STATION. You canthen If youtravelbytraingetoff at BY TRAIN

+39 3209224757. conference thehotlinenumberis For allyourquestionsduringthe Hotline hashtag. #Ecsite2015 andeachroom's conversation byusingthehashtag Follow uson Twitter andjointhe Join Twitter MUSE at+2floor. The uploadroomislocatedin Upload room to [email protected]. that inadvancebysendinganemail hesitate tobookaroom. You cando meeting withyourpartners,donot If youwouldliketoschedulea for participantsat Trento Fiere. Networking roomswillbeavailable Two meetingroomscalled Meeting rooms get intouch another timetoavoidqueues. busiest time.Ifyoucan,registerat Thursday morningislikelytobethe Saturday Friday Thursday Wednesday Tuesday They willbeopenasfollows: MUSE's foyer. Registration deskswillbesetupin REGISTRATION D 08.30 to17.00 08.30 to17.30 08.00 to18.00 08.30 to17.30 08.00 to17.30 ESK S 239

practical info locations locations locations

Ecsite Conference locations trento

MUSE – Pre-conference, Main Conference and Nocturne MUSE is located in Corso del Lavoro e della Scienza, 3. See the previous page to see how to get here. THE REGISTRATION DESK IS LOCATED AT MUSE Corso del Lavoro e della Scienza 3, Trento, Italy

Trento Fiere – Main Conference and Business Bistro The building is a 2 min walk from MUSE. Via di Briamasco, 2, Trento, Italy

Sala Depero – Speakers’ Reception In the city centre in front of the railway station in the Local government headquarter (Palazzo della Provincia autonoma di Trento). Piazza Dante 15, Trento, Italy

Cantine Rotari – Gala Dinner Mezzocorona. This location is 16 km north of Trento. Shuttle buses to mezzocorona the venue depart at 19.30 from MUSE front door, and return to town from 23.30. Via Tonale 110 - SS 43 Val di Non, San Michele all'Adige, Trento, Italy

Gallerie di Piedicastello – Farewell Party The site is located a 15 min walk from MUSE. (Bus number 6) Piazza di Piedicastello, Trento, Italy

240 241 the 2015 ecsite g e annual conference

is organized atrona p with the patronage of Ph. Hufton and Crow

with the support of Protezione Civile

Ph. Hufton and Crow 243 ecsite

Ecsite: About us ecsite about ecsite about

About ecsite Key offerings for Ecsite members Join or partner up

Ecsite is the European network of Ecsite Annual Conference Thematic Groups Ecsite welcomes organisations in science centres and museums, Ecsite members send delegates THE Group: developing explainer the field of science engagement, be with 380 members in more than 50 at a reduced fee to the largest training they public or private, non-profit or countries who connect and engage European science engagement Nature Group: cultivating commercial. Different membership with over 40 million people per year. conference, gathering 1,000 environmental and natural history packages are available – see www. Ecsite links science centres, science professionals. topics ecsite.eu for more information and and natural history museums, Research & Evaluation (REV) the online application form or email zoos, aquaria, universities and Pan-European projects Group: assessing the impact of our [email protected] with questions. research organisations in Europe Ecsite is involved in up to a dozen institutions who participate as active members EU-funded projects, championing Space Group: enhancing access to Ecsite also offers a range of sharing a strong commitment science engagement and the science of space partnerships and sponsorships, to public engagement and the developing tools that benefit all. as well as advertisement options. communication of science through Members regularly gain access to Don’t hesitate to get in touch accessible, interactive exhibits and projects through Ecsite. with Business Development programmes. Manager Pedro Albuquerque at Ecsite promotes public engagement Ecsite Directors Forum [email protected]. of science and technology by Open to Directors and Senior staff facilitating cooperation among of Full member organisations, science centres, museums and this intimate low-key event offers related institutions throughout strategic insights and an unrivalled Europe. In this spirit, we strengthen networking scene. citizen’s engagement and interaction with science. We are the Ecsite magazine Spokes European focal point for institutions A selection of features, trends, who wish to take action in the field insiders news and happenings of science communication. compiled and deciphered by Ecsite – also broadcasting members’ news to a worldwide audience.

244 245 ecsite

The Annual Conference Programme Ecsite governance Committee (ACPC) ernance P C AC v g o

Ecsite Board – Executive Committee Board members

President Pilvi Kolk, Member of the Mikko Myllykoski, Joanna Kalinowska, Vlastimil Volak, Rosalia Vargas, Director, Ciência Management Board, AHHAA Science Experience Director, Senior Sponsoring Director, Techmania Viva – Pavilion of Knowledge, Centre, Tartu, Estonia Heureka, Vantaa, Specialist, Copernicus Science Center, Lisbon, Portugal Finland - Chairperson Science Centre, Pilsen, Czech Vincenzo Lipardi, CEO, Città della Warsaw, Poland Republic Vice-President Scienza, Naples, Italy Antonia Caola, Svein Anders Dahl, Chief Head of International Heather King, Julie Becker, Executive Officer, Vilvite, Bergen, Kim Gladstone Herlev, Director, Collaborations & PR, Research Associate Communications & Norway Experimentarium, Hellerup, Denmark MUSE, Trento, Italy, King’s College Events Manager, Host AC 2015 London, UK Ecsite, Brussels, Treasurer Michele Lanzinger, Director, MUSE, Belgium Jean-Baptiste Desbois, Executive Museo delle Scienze,Trento, Italy Laurent Chicoineau, Maarten Okkersen, Director, Cité de l’Espace, Toulouse, Director CCSTI Head of Catherine Franche, France Ernesto Páramo Sureda, Director, La Casemate, Communication, Executive Director Parque de las Ciencias, Granada, Grenoble, France Museon, Ecsite, Brussels, Past President Spain The Hague, Belgium Robert Firmhofer, Director, Amito Haarhuis, Netherlands, Copernicus Science Centre, Helen Jones, Head of Strategy and Deputy Director / Host AC 2014 Warsaw, Poland Planning, Science Museum, London, Programme Manager, UK Science Centre Gerlinde NEMO, Amsterdam, Podjaversek, Helena Lilja, Director of Programs Netherlands Exhibitions & and operations, Teknikens Hus, Luleå, International Projects, Sweden Johannes-Geert FRida & freD children Hagmann, museum, Graz, Herbert Münder, Managing Director, Curator and Austria, Host AC 2016 Universum® Bremen, Bremen, Cooperation Officer Germany Deutsches Museum Barbara Streicher, Munich, Germany Executive Manager, Miha Kos, Director, Ustanova Hiša Association Science eksperimentov, Ljubljana, Slovenia Center Netzwerk, Vienna, Austria Jan Alfred Andersson, Manager, Vitensenteret, the Norwegian Museum of Science and 246 Technology, Oslo, Norway 247 ecsite

Ecsite Executive office office office

Contact

Catherine Franche, Executive Marzia Mazzonetto, Senior Project Ecsite Executive Office YouTube Director, [email protected] 1 Manager, Avenue Louise / Louizalaan 89/7 Watch the Ecsite Executive Office [email protected] 5 1050 Brussels Pedro Albuquerque, Business Belgium Flickr Development Manager, Andrea Troncoso, Project Manager, Browse through hundreds of [email protected] 2 [email protected] Phone pictures on the “Ecsite Executive +32 (0)2 649 73 83 Office” page (including ones taken Julie Becker, Communications & Anne Urger, Office Manager, during this conference) Events Manager, [email protected] 6 E-mail [email protected] 3 [email protected] Issuu Mariette Wennmacher, Leaf through Ecsite publications Raquel da Cunha, Events & Administrative Assistant, Internet on the Ecsite Executive Office Communications Officer, [email protected] 7 www.ecsite.eu publisher’s page. [email protected] 4 Maria Zolotonosa, Spokes digital magazine Antonina Khodzhaeva, Project Project Manager, Sign up on our website’s front page Manager, [email protected] [email protected] 8 Twitter Follow @Ecsite 1 2

Facebook Have your say on the page “Ecsite, the European network of science centres and museums” 3 4 5 LinkedIn Join the group “Science centres and museums in Europe”

6 7 8

248 249 Mechelen Declaration

Mechelen Declaration h elen Mec Declaration

Ecsite was one of the eight science centres networks to sign the Mechelen Declaration at the Science Center World Summit at Technopolis® in Mechelen (Belgium) on 19 March 2014. Discover this forward-looking agenda for science centres around the world.

Introduction The leaders of science centres and museums from 58 countries around the world came together at the Science Centre World Summit, in Mechelen, Belgium from March 17-19, 2014. This high-level international gathering of 443 attendees built upon the contributions of the previous six World Congress meetings held since 1996 on different continents. During this © Technopolis Summit, science centre leaders met with global policy makers, scientists and leading business representatives to exchange ideas about science, public engagement with science and the role that science communication and science centres should play in our rapidly changing society. With a continuing commitment to impact, the science centre field puts forward this Declaration as a worldwide action plan. Since 1996, there has been a marked increase in the number of science- based public policy issues in areas such as climate and energy, pandemic disease, digital privacy and research. Public engagement with science has increased, and the digital revolution that has radically changed our relationship with technology has created new modes of communication and learning. Science centres have shown a remarkable range of diverse responses, adapting to local contexts, responding to community needs and reflecting policies of inclusiveness. Governments, scientific enterprises, international institutions, multinational corporations and the education field all recognise that citizen engagement in current global scientific and technological issues is crucial to the advancement, prosperity and welfare of everyone. Nearly 3 000 science centres worldwide are spearheading hands-on, enquiry-based learning, and have achieved a high trust rating among their more than 310 million annual participants. Increasingly, science centres are moving beyond the traditional hands-on exploration of scientific phenomena. Many centres are engaging with their

250 251 © Technopolis The Mechelen Declaration 19 March 2014 h elen Mec Declaration

audiences in the dialogues that address global challenges, and equipping them to become active players within their communities – thereby helping to achieve the current Millennium Development Goals of the United Nations, and the Sustainable Development Goals to be launched in 2015.

Science Centre World Impact Considerable progress in our field has been made since the World Congress in 2011. Numerous new science centres have been established - especially in Africa, Latin America, around the Mediterranean, in Eastern Europe and in Asia - with increased attention to local context, indigenous knowledge and diverse audiences. There are many more examples of increased dialogue between scientists and the general public, through which © Technopolis public opinions on science and technology can be heard and incorporated into decision-making. People are now better able to comment on science investment and policy development processes, and are encouraged and educated to make active commitments to solving global and regional problems. A significant increase in the extent to which science centres have promoted creativity, invention and innovation has led to more sustainable lifestyles.

The Science Centre World Summit 2014 There has been an unprecedented development of partnerships, promoting science awareness and engagement across cultural, political, economic and geographical boundaries. Stronger collaborations have now been created with formal education, the arts, business, policy makers and media worldwide. The Science Centre World Summit 2014 provided the opportunity to continue this process, to retool existing partnerships and to build new collaborative efforts with shared visions for the future. It was a valuable occasion for addressing the challenges presented by continually changing multifaceted circumstances for both science centres and partners. The 2014 Summit worked to convince more policy makers, scientists, global companies and multinational institutions of the importance of collaborations with science centres throughout the world. Such collaborations will be steps towards the common goal of bridging the gap between citizens and science

252 253 © Technopolis The Mechelen Declaration 19 March 2014 The Mechelen Declaration 19 March 2014 h elen Mec h elen Mec Declaration Declaration

and technology, and thus to resolving many global problems. Science Therefore science centres, worldwide, and their partners commit to these centres are not simply places where visitors have nice learning experiences goals toward the future: or a great time on a rainy afternoon; they are unique institutions that We will … transform the way in which people of all ages think and act. Reinforcing the 1. Investigate how to engage even more effectively with local communities collaborations will advance issues related to the public engagement with and increasingly diverse audiences, and keep the focus on gender science and technology at a higher strategic level than before. At the same differences in engagement. time, these partnerships will create a climate in which all parties support one 2. Continue taking actions that have a positive global impact and that will another’s messages and tasks. make people everywhere more aware of the opportunities that science and technology hold for the sustainable advancement of humankind. 3. Draw the attention of decision makers and the media to the essential role of public engagement with science and technology by setting up high-profile global activities. 4. Endeavour to leverage the position of science centres as “trusted” places to introduce the public to new technological solutions and sustainable technologies, and to broaden the potential use of these solutions. 5. Take the lead in developing the best methods for engaging learners and optimizing their education in both formal and informal settings using appropriate technologies in widely varying contexts. 6. Engage the public more directly with research, using this engagement to help empower people, broaden attitudes and ensure that the work of universities and research institutions is relevant to society and to wider social concerns on a global scale. 7. Work together in a creative celebration of the International Science Centre Year 2019, encouraging people throughout the world to take part in shared experiences relating to science and technology and society.

254 © Technopolis 255 ecsite ac 2016 2016 date Ecsite Annual 9-11 June 2016 Conference Hosts FRida & freD Children’s Museum, Joanneum Universal Museum, Association Science Center Network – Graz (Austria) In the long history of humankind those who learned to collaborate and improvise most Theme effectively have prevailed. (C. Darwin) Colours of Cooperation

This conference is the first to be organized as a cooperation of three part- ners, with colourful contributions of the Austrian-wide network. The 2016 Ecsite Annual Conference invites you to look at the diversity and nuances of cooperation and at the colouring they show when seen through various filters. With whom do we cooperate, how do we choose these people, why do we cooperate and what do we invest and gain with this type of cooperation? Cooperation requires respectful relationships, negotiations, mutual expectations and roles, agreement on compromises. It is often a time-consuming and laborious effort, yet it can yield benefits that an individual actor could not achieve on its own and may lead to unexpected results and learnings. Colours can be light or dark, glaring or muted, they can clash or harmonize and be mixed into endless new combinations. Our community is diverse, Ecsite Annual Conference representing many colours and shades of science communication. Do we Graz, Austria, 9–11 June 2016 showcase a bright picture of science or do we allow mixed or even muddy colours? Partners from the arts community will inspire us to creatively Hosted by use colours to generate new ideas and encourage us to view our work in variegated lights. FRida & freD Children`s Museum Joanneum Universal Museum Let us use this conference: Association ScienceCenter-Network • to cooperatively work on topics and common goals while strengthening our individual hue. • to enjoy the city of Graz because no other city offers so much variety Stay till Sunday to participate in packed into such a small space, together with a touch of sunny southern „Ecsite for all“ with the public! flair: futuristic architecture alongside medieval houses, alleys and squares, colourful farmer markets, cultural and culinary treats on every corner. • to discover cultural treasures ranging from the oldest Austrian museum through the friendly arty alien to the vibrant children's museum. • to interact with the public and establish networking in action. • to experience Austrian hospitality and what „everybody waltz!“ 256 means for the whole Ecsite community. 257 at-a-glance

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PLATINUM SPONSOR conference partner

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