Remember the ice bucket challenge? It just funded an ALS breakthrough
The ice bucket challenge was a phenomenon in the summer of 2014 in which people dunked a bucket of iced water over their heads in order to solicit donations before nominating others to do the same.
Scores of celebrities including Mark Zuckerberg, Anna Wintour, Tom Cruise, Charlie Sheen, Robert Downey Jr and hundreds more made videos.
The campaign raised more than $100m in a 30-day period, and was able to fully fund a number of research projects. Cancer Research – No Make Up Selfie
This year cancer research raised a colossal £8 million pounds through the “No Make Selfie” social media campaign. Interestingly, this somewhat accidental campaign was not organised by Cancer Research. 18 year old Facebook user Fionna Cunningham was inspired to create the original page after watching Kim Novak receive an award at the Oscars without make-up.
What did they do? Fionna started the campaign by simply asking women to post photos of themselves on Facebook without wearing makeup for cancer awareness. Crucially, she asked them to use the hashtag “#nomakeupselfie”. Momentum began building and people started asking Cancer Research whether the campaign was theirs. Cancer research responded by posting their own no make-up selfie (below), saying that they loved the sentiment and provided a number for participants to donate to.
Within just a few hours tens of thousands of people shared the post on social networks. TV, radio and online news articles began reporting the viral phenomenon and repeated the donation code. Within a week Cancer Research had raised over £8 million. All this publicity was started by one girl and her invertible camera.
What were the results? • 826,000 Facebook likes • 140,000 Followers on Twitter • 8 Million raised in donations in 1 week • 10 more clinical trials able to take place
https://www.hallaminternet.com/5-social-media-campaigns/ https://www.successperformancesolutions.com/65-percent-of-todays-students-will-be-employed-in-jobs-that-dont-exist-yet/