182 DAFTAR PUSTAKA Ahmed, MA, Ahmad, Z., Umar, M., Bukhari, S., & Ijaz, B

DAFTAR PUSTAKA

Ahmed, M. A., Ahmad, Z., Umar, M., Bukhari, S., & Ijaz, B. (2009). A Comparison Of Brand Awareness In High-Involvement And Low-Involvement Prouducts. September 2015. https://www.researchgate.net/publication/266736668_A_comparison_of_brand_aw areness_in_high-involvement_and_low- involvement_products_A_case_of_university_of_Gujrat Ajzen, I. (2005). Attitudes, Personality, and Behaviour. In BMC Public Health (Vol. 5, Issue 1). https://ejournal.poltektegal.ac.id/index.php/siklus/article/view/298%0Ahttp://repos itorio.unan.edu.ni/2986/1/5624.pdf%0Ahttp://dx.doi.org/10.1016/j.jana.2015.10.00 5%0Ahttp://www.biomedcentral.com/1471- 2458/12/58%0Ahttp://ovidsp.ovid.com/ovidweb.cgi?T=JS&P Alsamydai, M. J. (2016). The Trust of Viral Advertising Messages and Its Impact on Attitude and Behaviour Intentions of Consumers. International Journal of Marketing Studies, 8(5), 136. https://doi.org/10.5539/ijms.v8n5p136 Andrews, J. C., & Shimp, T. A. (1990). Effects of involvement, argument strength, and source characteristics on central and peripheral processing of advertising. Psychology & Marketing, 7(3), 195–214. https://doi.org/10.1002/mar.4220070305 Babakus, E., & Mangold, W. G. (1992). Adapting the SERVQUAL scale to hospital services: an empirical investigation. Health Services Research, 26(6), 767–786. http://www.ncbi.nlm.nih.gov/pubmed/1737708%0Ahttp://www.pubmedcentral.nih .gov/articlerender.fcgi?artid=PMC1069855 Ben Brahim, S. (2016). The Impact of Online Advertising on Tunisian Consumers’ Purchase Intention. Journal of Marketing Research and Case Studies, 2016, 1–13. https://doi.org/10.5171/2016.357783 Benjamin, R. (2020). How Much Engagement You Need To Go VIRAL on TikTok Revealed. Berger, J. (2012). What makes online content viral? Strategic Direction, 28(8), 90–91. https://doi.org/10.1108/sd.2012.05628haa.014

182

Berger, Jonah, & Iyengar, R. (2013). Communication channels and word of mouth: How the medium shapes the message. Journal of Consumer Research, 40(3), 567–579. https://doi.org/10.1086/671345 Berthon, P. R., Pitt, L. F., Plangger, K., & Shapiro, D. (2012). Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy. Business Horizons, 55(3), 261–271. https://doi.org/10.1016/j.bushor.2012.01.007 Boppolige, A. A., & Gurtoo, A. (2018). Exploring Viral Phenomenon Methodology for Tangible Purchased Products: Case of iPod and iPad. IEEE Transactions on Engineering Management, 67(2), 283–294. https://doi.org/10.1109/TEM.2018.2886293 Brackett, L. K., & Carr, B. N. (2001). Cyberspace Advertising vs . Other Media : Consumer vs . Mature Student Attitudes. 41(5). Chen, S. (2020). TikTok : A Look at China ’ s # 1 Up And Coming Social Me. Dragon Social. https://www.dragonsocial.net/blog/tik-tok-china-short-video/ Ching, R. K. H., Tong, P., Chen, J. S., & Chen, H. Y. (2013). Narrative online advertising: Identification and its effects on attitude toward a product. Internet Research, 23(4), 414–438. https://doi.org/10.1108/IntR-04-2012-0077 Chiu, H. C., Hsieh, Y. C., Kao, Y. H., & Lee, M. (2007). The determinants of email receivers’ disseminating behaviors on the internet. Journal of Advertising Research, 47(4), 524–534. https://doi.org/10.2501/S0021849907070547 Cruz, D., & Fill, C. (2008). Evaluating viral marketing: Isolating the key criteria. Marketing Intelligence and Planning, 26(7), 743–758. https://doi.org/10.1108/02634500810916690 De Vries, L., Gensler, S., & Leeflang, P. S. H. (2012). Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing. Journal of Interactive Marketing, 26(2), 83–91. https://doi.org/10.1016/j.intmar.2012.01.003 Dehghani, M., Niaki, M. K., Ramezani, I., & Sali, R. (2016). Evaluating the influence of YouTube advertising for attraction of young customers. Computers in Human Behavior, 59, 165–172. https://doi.org/10.1016/j.chb.2016.01.037 Dobele, A., Lindgreen, A., Beverland, M., Vanhamme, J., & van Wijk, R. (2007). Why

183

pass on viral messages? Because they connect emotionally. Business Horizons, 50(4), 291–304. https://doi.org/10.1016/j.bushor.2007.01.004 Dobele, A., Toleman, D., & Beverland, M. (2005). Controlled infection! Spreading the brand message through viral marketing. Business Horizons, 48(2), 143–149. https://doi.org/10.1016/j.bushor.2004.10.011 Ducoffe, R. H., & Curlo, E. (2000). Advertising value and advertising processing. Journal of Marketing Communications, 6(4), 247–262. https://doi.org/10.1080/135272600750036364 Esmaeilpour, M., & Aram, F. (2016). Investigating the impact of viral message appeal and message credibility on consumer attitude toward the brand. Management and Marketing, 11(2), 470–483. https://doi.org/10.1515/mmcks-2016-0010 Greenwald, A. G., & Leavitt, C. (1984). Audience Involvement in Advertising: Four Levels. Journal of Consumer Research, 11(1), 581. https://doi.org/10.1086/208994 Guinaudeau, B., & Munger, K. (2020). Fifteen Seconds of Fame : TikTok and the Democratization of Mobile Video on Social Media Introduction to Politics on TikTok. 1–25. Haghirian, P., & Inoue, A. (2007). An advanced model of consumer attitudes toward advertising on the mobile internet. International Journal of Mobile Communications, 5(1), 48–67. https://doi.org/10.1504/IJMC.2007.011489 Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2014). Multivariate Data Analysis. In Pearson Education Limited. https://doi.org/10.4324/9781351269360 Hamed, E. (2017). INVESTIGATING EFFECTS OF VIRAL MARKETING ON CONSUMER’S PURCHASING DECISION (CASE STUDY: THE STUDENTS OF THE ADMINISTRATIVE SCIENCES COLLEGE- NAJRAN UNIVERSITY). Journal of Chemical Information and Modeling, 53(9), 1689–1699. Hansen, S. S., Lee, J. K., & Lee, S. Y. (2014). Consumer-generated ads on YouTube: Impacts of source credibility and need for cognition on attitudes, interactive behaviors, and eWOM. Journal of Electronic Commerce Research, 15(3), 254–266. Helm, S. (2000). Viral Marketing - Establishing Customer Relationships by “Word-of- mouse.” Electronic Markets, 10(3), 158–161. https://doi.org/10.1080/10196780050177053

184

Hendijani Fard, M., & Marvi, R. (2019). Viral marketing and purchase intentions of mobile applications users. International Journal of Emerging Markets, 15(2), 287– 301. https://doi.org/10.1108/IJOEM-06-2018-0291 Hennig-Thurau, T., Gwinner, K. P., Walsh, G., & Gremler, D. D. (2004). Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? Journal of Interactive Marketing, 18(1), 38– 52. https://doi.org/10.1002/dir.10073 Hew, J.-J., Voon-Hsien, Keng-Boon, L., & Wei, O. J. (2015). What catalyses mobile apps usage intention: An empirical analysis. Industrial Management & Data Systems, 95(3), 1–32. https://doi.org/10.1108/02635577199500001 Ishaverma. (2014). Advertising Credibility : a Review of Literature. International Interdisciplinary Research Journal, 2(1), 189–199. Ketelaar, P. E., Janssen, L., Vergeer, M., van Reijmersdal, E. A., Crutzen, R., & van ’t Riet, J. (2016). The success of viral ads: Social and attitudinal predictors of consumer pass-on behavior on social network sites. Journal of Business Research, 69(7), 2603–2613. https://doi.org/10.1016/j.jbusres.2015.10.151 Kim, H. S., & Damhorst, M. L. (1999). Environmental attitude and commitment in relation to ad message credibility. Journal of Fashion Marketing and Management, 3(1), 18–30. https://doi.org/10.1108/eb022545 Kirby, J., & Marsden, P. (2006). Connected Marketing. In Connected Marketing: The Viral, Buzz, and Word of Mouth Revolution. https://doi.org/10.4324/9780080476797 Kotler, P., & Armstrong, G. (2016). Principles of Marketing (16th Edition). In Economica (Issue 19). https://doi.org/10.2307/2548367 Kotler, P., & Armstrong, G. (2018). Principles of Marketing (17th Edition). In BMC Public Health (Vol. 5, Issue 1). https://ejournal.poltektegal.ac.id/index.php/siklus/article/view/298%0Ahttp://repos itorio.unan.edu.ni/2986/1/5624.pdf%0Ahttp://dx.doi.org/10.1016/j.jana.2015.10.00 5%0Ahttp://www.biomedcentral.com/1471- 2458/12/58%0Ahttp://ovidsp.ovid.com/ovidweb.cgi?T=JS&P Kumparan.com. (2020). Ini Asal Muasal TikTok yang Kini Mendunia. Www.Kumparan.Com. https://kumparan.com/berita-hari-ini/ini-asal-muasal-tiktok-

185

yang-kini-mendunia-1ss18QadAEN/full Laczniak, R. N., & Muehling, D. D. (1993). Toward a better understanding of the role of advertising message involvement in ad processing. Psychology & Marketing, 10(4), 301–319. https://doi.org/10.1002/mar.4220100405 Lafferty, B. A., & Goldsmith, R. E. (1999). Corporate credibility’s role in consumers’ attitudes and purchase intentions when a high versus a low credibility endorser is used in the Ad. Journal of Business Research, 44(2), 109–116. https://doi.org/10.1016/S0148-2963(98)00002-2 Lee, J., & Hong, I. B. (2016). Predicting positive user responses to social media advertising: The roles of emotional appeal, informativeness, and creativity. International Journal of Information Management, 36(3), 360–373. https://doi.org/10.1016/j.ijinfomgt.2016.01.001 Lee, Y. H. (2000). Manipulating Ad message involvement through information expectancy: Effects on attitude evaluation and confidence. Journal of Advertising, 29(2), 29–43. https://doi.org/10.1080/00913367.2000.10673607 Lind, D. A., Marchal, W. G., & Wathen, S. A. (2012). Statistical Techniques in Business & Economics Fiftheenth Edition. Logan, K., Bright, L., & Gangadharbatla, H. (2012). Facebook versus television: advertising value perceptions among females. Journal of Research in Interactive Marketing, 28(2), 2–3. MacInnis, D. J., & Jaworski, B. J. (1989). Information from Processing Toward Advertisements : an Framework Integrative. Journal of Marketing, 53(4), 1–23. MacKenzie, S. B., & Lutz, R. J. (1989). An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context. Journal of Marketing, 53(2), 48. https://doi.org/10.2307/1251413 Malhotra, N. K., Hunan, D., & Birks, D. F. (2017). Marketing Research: An Applied Approach Fifth Edition. In Pearson Education Limited. https://doi.org/10.4324/9781315890005 Marenda, P. (2019). Fungsi Internet, Mengenali Kelebihan dan Kekurangannya. Liputan6. Fungsi Internet, Mengenali Kelebihan dan Kekurangannya MarketingHub, I. (2020). How to Feature on TikTok’s “For You” Page.

186

https://influencermarketinghub.com/tiktok-for-you-page/ Martins, J., Costa, C., Oliveira, T., Gonçalves, R., & Branco, F. (2018). How smartphone advertising influences consumers’ purchase intention. Journal of Business Research, 94(December 2017), 378–387. https://doi.org/10.1016/j.jbusres.2017.12.047 Matsakis, L. (2020). TikTok Finally Explains How the ‘For You’ Algorithm Works. Wired. https://www.wired.com/story/tiktok-finally-explains-for-you-algorithm- works/ McCambridge, A. (2020). Where to Download Mobile Apps for Your Smartphone Where to Download Mobile Apps. https://ccm.net/faq/12324-where-to-download-mobile- apps-for-your-smartphone McKnight, H., & Kacmar, C. (2006). Factors of information credibility for an Internet advice site. Proceedings of the Annual Hawaii International Conference on System Sciences, 6(C), 1–10. https://doi.org/10.1109/HICSS.2006.181 Muehling, D. D., & Laczniak, R. N. (1988). Advertising’s immediate and delayed influence on brand attitudes: Considerations across message’involvement levels. Journal of Advertising, 17(4), 23–34. https://doi.org/10.1080/00913367.1988.10673126 Muntinga, D. G., Moorman, M., & Smit, E. G. (2011). Introducing COBRAs: Exploring motivations for Brand-Related social media use. International Journal of Advertising, 30(1), 37–41. https://doi.org/10.2501/IJA-30-1-013-046 Murillo, E., Merino, M., & Núñez, A. (2016). O valor propagandístico dos anúncios (Ads) no Twitter: Um estudo entre a geração do milênio mexicana. Revista Brasileira de Gestao de Negocios, 18(61), 436–456. https://doi.org/10.7819/rbgn.v18i61.2471 Nobre, H., & Silva, D. (2014). Social Network Marketing Strategy and SME Strategy Benefits. Journal of Transnational Management, 19(2), 138–151. https://doi.org/10.1080/15475778.2014.904658 Phelps, J. E., Lewis, R., Mobilio, L., Perry, D., & Raman, N. (2004). Viral marketing or electronic word-of-mouth advertising: Examining consumer responses and motivations to pass along email. Journal of Advertising Research, 44(4), 333–348. https://doi.org/10.1017/S0021849904040371 Putri, A. S. (2020). Apa yang Membuat Video Viral ? Kompas.Com.

187

Putri, N. K., & Ernawaty, E. (2019). Viral marketing content for Universal Health Coverage campaign in Indonesia. International Journal of Pharmaceutical and Healthcare Marketing, 14(1), 21–36. https://doi.org/10.1108/IJPHM-07-2017-0041 Rakhmayanti, I. (2020). Pengguna TikTok di Indonesia Didominasi Generasi Z dan Y. Sindonews.Com. https://autotekno.sindonews.com/berita/1523692/207/pengguna- tiktok-di-indonesia-didominasi-generasi-z-dan-y Rayana, U. (2020). Meski Indonesia Salah Satu Pengguna TikTok Terbesar, ByteDance Pilih Singapura Sebagai Sasaran Investasi. Selular.Id. https://selular.id/2020/09/meski-indonesia-salah-satu-pengguna-tiktok-terbesar- bytedance-pilih-singapura-sebagai-sasaran-investasi/ Rodgers, S., & Thorson, E. (2000). The Interactive Advertising Model. Journal of Interactive Advertising, 1(1), 41–60. https://doi.org/10.1080/15252019.2000.10722043 Saadeghvaziri, F., & Hosseini, H. K. (2011). Mobile advertising: An investigation of factors creating positive attitude in Iranian customers. African Journal of Business Management, 5(2), 394–404. https://doi.org/10.5897/AJBM10.431 Sallam, M. A., & Algammash, F. A. (2016). The effect of Attitude toward Advertisement on Attitude toward Brand and Purchase Intention. International Journal of Economics, Commerce and Management United Kingdom, 4(2), 21–29. http://ijecm.co.uk/ Schiffman, L., & Wisenblit, J. (2015). Consumer behavior. In Consumer Behavior. https://doi.org/10.5005/jp/books/11120_9 Sehl, K. (2020). 20 Important TikTok Stats Marketers Need to Know in 2020. In Hootsuite. https://blog.hootsuite.com/tiktok-stats/ Sensor Tower. (2020). Top Apps Worldwide for September 2020 by Downloads (Issue September 2019). https://sensortower.com/blog/top-apps-worldwide-september- 2020-by-downloads SimilarWeb. (2020). Mobile App Ranking. SimilarWeb. https://www.similarweb.com/apps/top/google/app-index/gb/finance/top-free Singh, M. (2020). Douyin, TikTok app in China, hits 400 million daily active users. Tech Crunch. https://techcrunch.com/2020/01/06/douyin-tiktok-app-in-china-hits-400-

188

million-daily-active-users/#:~:text=The Chinese version of TikTok,users in January last year. Skrob, J. (2005). Open Source Software To Reach the Critical Mass for Global Brand Awareness. January. Taylor, D. G., Lewin, J. E., & Strutton, D. (2011). Friends, fans, and followers: Do ads work on social networks? How gender and age shape receptivity. Journal of Advertising Research, 51(1), 258–275. https://doi.org/10.2501/JAR-51-1-258-275 Tiruwa, A., Yadav, R., & Suri, P. K. (2017). Going Viral : An Effective Strategy for Marketing Going Viral : An Effective Strategy for Marketing. January 2014. Trivedi, J. (2017). The Effect of Viral Marketing Message on Consumer Behavior. Journal of Management Research, 17, 84–98. van der Lans, R., van Bruggen, G., Eliashberg, J., & Wierenga, B. (2010). A viral branching model for predicting the spread of electronic word of mouth. Marketing Science, 29(2), 348–365. https://doi.org/10.1287/mksc.1090.0520 Walsh, G., Gwinner, K. P., & Swanson, S. R. (2004). What makes mavens tick? Exploring the motives of market mavens’ initiation of information diffusion. Journal of Consumer Marketing, 21(2–3), 109–122. https://doi.org/10.1108/07363760410525678 Wang, A. (2006). Advertising engagement: A driver of message involvement on message effects. Journal of Advertising Research, 46(4), 355–368. https://doi.org/10.2501/S0021849906060429 Wang, S. L., & Lan, N. (2018). A Study on the Attitude of Customer towards Viral Video Advertising on Social Media: A Case Study in Viet Nam. The International Journal of Engineering and Science (IJES), 7, 19–23. https://doi.org/10.9790/1813- 0706035460 Wang, Y., & Sun, S. (2010). Assessing beliefs, attitudes, and behavioral responses toward online advertising in three countries. International Business Review, 19(4), 333–344. https://doi.org/10.1016/j.ibusrev.2010.01.004 We Are Social. (2019). Golbal Digital Report. https://wearesocial.com/global-digital- report-2019 Woerndl, M., Papagiannidis, S., Bourlakis, M., & Li, F. (2008). Internet-induced

189

marketing techniques Critical factors of viral marketing. International Journal of Business Science and Applied Management, 3(1), 33–45. Zernigah, K., & Sohail, K. (2012). CONSUMERS ’ ATTITUDE TOWARDS VIRAL MARKETING IN PAKISTAN. 7(4), 645–662.

190