Project 3 Collaboration The oriental myth monster exhibition innovation

Qiao Yu (MA Animation YU_14435390)

Collaboration starting point: Nowadays, a variety of cultural communication is developing prosperously.Despite of this,, is still less understood.Our team, named as Table topic, This is a fashion exhibition project inspired by an old Chinese book, The Classic of Mountains and Seas ,formerly romanized as the Shan-hai Ching, which is a Chinese classic literature and a compilation of mythic geography and myth that have existed since the 4th century BC.

Aim of project: -Using a funny exhibition to spread Chinese Myth cultural though the platform Table Topic. -Practicing working in a group. -Gaining knowledge from other students. -Preparing for working in the future.

Outcomes of project: 1. Raising the awareness of fashion brand platform Table Topic.

2. Building relationship with current and potential customers.

3. Foot traffic get into exhibition average 20 people per day.

4. Invite and attractive who work in media industry and buyer in fashion, arts industry.

Selling products and art pieces at least half of stock. ( the buyer from concept store can purchase and monopoly the products and only sell to other customers.)

Team Introduction -Marketing, Management： Yuan Li Li Ouyang

-Designing, production: Zhenhao Guo Fashion designer

Qiao Yu animation designer （1：make a short animation for the atmosphere；2： Illustration for the cloth；3：Poster and postercard design) -Curator Yolanda Liu is a fashion writer and curator specializing in contemporary art and fashion.

Research

-about the book The book is not a narrative, as the "plot" involves detailed descriptions of locations in the cardinal directions of the Mountains, Regions Beyond Seas, Regions Within Seas, and Wilderness. The descriptions are usually of medicines, animals, and geological features. Many descriptions are very mundane, and an equal number are fanciful or strange. Each chapter follows roughly the same formula, and the whole book is repetitious in this way. (Pictures of Shan Hai Ching)

It contains many short myths, and most rarely exceed a paragraph.In this geography book,it contain the a lot of interesting creatures,especially some monsters.They are different from those monsters which often appear in and they are not that familiar with people.

(monsters from Shan Hai Ching)

There are gaps between traditional niche cultural, contemporary method and fashion. This project will conduct and organize an exhibition: Using the concept monster images from Shan Hai Ching, Taking the garments, motion pictures, illustrations as the carrier to present the ancient Chinese mysterious monster and myth stories and create an exhibition event that offer entertainment experience for audiences. -about the materials In order to promote this aspect of our funny eeriness monster oriental culture , we intend to demonstrate the clothing as the main body,with the atmosphere animation, illustration , lighting and other art forms, while adding other art products,like Chinese traditional art paper cutting, postcard, arts piece of garment, Eco bag.

All the art piece, garments, and all other products in exhibition will related to four main monster elements and myth stories: Hello fish, , Aoyin Monster and Bird.

-about the monsters

-Hello fish ,何罗鱼: Hello fish,actually named Heluo, fish with one head and ten bodies. -Pixiu，貔貅: Originally known as Bixie (Chinese: 辟 邪 ), is a Chinese mythical hybrid creature considered to be a very powerful protector to practitioners of . It resembles a wingedlion. Pixiu is an earth and sea variation, particularly an influential and auspicious creature for wealth. It is said to have a voracious appetite towards only gold and silver. Therefore, traditionally to the Chinese, Pixiu has always been regarded as an auspicious creature that possessed mystical power capable of drawing Cai (財氣 wealth) from all directions. Thus, it is helpful for those who are going through a bad year according to . There are two different types of Pixiu. The difference is with their horns. The one with two horns is known as Pi Ya (possibly a corruption from pi xie (辟邪) and the one with one horn is called Lu (天祿) (Pi Chen). -Aoyin， 獓狠 Giant cannibal monster, who lives in the dark mountain,looks like bull with four long corns and long hair. -Jingwei bird, 精卫 Jingwei (simplified Chinese: 精卫) is a bird in Chinese mythology, transformed from the daughter of Yandi named Nüwa (different from the goddess Nüwa who created mankind and repaired the ). After she drowned when playing in the Eastern Sea, she metamorphosed into a bird called Jingwei. Jingwei is determined to fill up the sea, so she continuously carries a pebble or twig in her mouth and drops it into the Eastern Sea. Jingwei has a dialogue with the sea where the sea scoffs her, saying that she won't be able to fill it up even in a million years, whereupon she retorts that she will spend ten million years, even one hundred million years, whatever it takes to fill up the sea so that others would not have to perish as she did. From this myth comes the Chinese idiom "Jingwei Tries to Fill the Sea" (精卫填海), meaning dogged determination and perseverance in the face of seemingly impossible odds.

-about the garment -about the exhibition

Place： -Conclusion of research First meeting： I tried these design in Chinese paper cutting style,but we decide not to use these.Too much details and the shape is too well-disciplined. Second meeting: During the second meeting,I started another style,looks like the comic draft.The shapes of the animal are not that clear,but we agreed to use this patterns on cloth.But I am going to adjust these draft to a final ones.

Our project is still ongoing,we plan to have this exhibition during the first week of May.Here is our timetable:

-Conclusion of research I have learned a lot from this collaboration. Although this is not the first time ,I do some collaboration with other students,we still meet some problems. -We come to the same viewpoint by doing more research and discussing . -Different students have their different talent. - We share resources. -We have more ideals and solutions when collaborate. -We make plan together and supervise each other. -We share the risks.

From this project, I have a deeper understanding of the of ancient monsters now . I learned some basic tailoring skills and theory fashion design from the fashion designer in our team. I also saw how to layout an exhibition by working with marketing management student. These are good resources and inspiration for creating future works.