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The-Australian-Rate-Card.-FY-2019 Index Newspaper 4 Enhanced advertising opportunities 34 • Rates 5 • Custom publishing 35 • Specifications 11 • Creative shapes 36 • Material 13 • Wraps 37 • Deadlines 15 • Adnotes 38 • Inserts 16 • Bespoke digital offerings 40 • News connect 41 Newspaper inserted magazines 21 • Commercial partnerships 42 • The Weekend Australian Magazine 22 • WISH Magazine 25 News Corp Australia 43 • The Deal 27 • Mansion Australia 29 Advertising terms and conditions 44 Digital 31 Contact us 45 • Specifications 32 • Deadlines 33 The Australian Rate Card FY19/20 The Australian Rate Card FY1718 2 The Australian The Australian, every day covers the latest and relevant news to an influential and premium audience across a range of topics including Politics, Business, State, National and International news, sport and culture. This content is supplemented by exclusive content from sister titles including The Wall Street Journal, The Times of London and Dow Jones. The Australian is available across a wide range of platforms that our audience chooses to consume on, from the six day a week newspaper, to web, mobile, the first tablet app in Australia and even new options like Apple Watch and podcasting. Read by a valuable audience who are the key business decision makers and earn an income well above the national average, The Australian represents an effective way to reach this audience. Newspaper Desktop browser Magazines Mobile browser Tablet browser Mon-Sat Every day Sat weekly Mobile apps Tablet apps Fri monthly Every day Every day The Australian Rate Card FY19/20 3 Newspaper The Australian is the largest national premium publication achieving substantial success in the competitive world of print and digital media. As a prominent and reliable brand that has been well established as the only publication nationwide to provide exclusive content from The Wall Street Journal, MarketWatch, The Times, Dow Jones, The Economist and Newswires, it’s evident to see why we cater to over one million people across the nation every week. Our audience are affluent C-Suites who rely on valuable and exclusive content to engage, inspire and keep them informed on a daily basis. With an in-depth analysis and national perspective coupled with expert commentary from leading industry journalists, The Australian has evolved as the national leading source for breaking news, business, lifestyle and travel. The Australian Rate Card FY19/20 4 Newspaper Rates Effective 1 July 2019 General rates by advertisement size for broadsheet Height in Width in Total Mon-Fri (exc. Saturday (excl. Ad Size (Name) GST Total (Incl. GST) GST Total (Incl. GST) Modules Modules Modules GST) GST) M17x8 (Full Page) 17 8 136 $51,680.00 $5,168.00 $56,848.00 $92,072.00 $9,207.20 $101,279.20 M9x8 (Half Page Horizontal) 9 8 72 $27,360.00 $2,736.00 $30,096.00 $48,744.00 $4,874.40 $53,618.40 M6x8 (Large Strip) 6 8 48 $18,240.00 $1,824.00 $20,064.00 $32,496.00 $3,249.60 $35,745.60 M5x8 5 8 40 $15,200.00 $1,520.00 $16,720.00 $27,080.00 $2,708.00 $29,788.00 M4x8 (Medium Strip) 4 8 32 $12,160.00 $1,216.00 $13,376.00 $21,664.00 $2,166.40 $23,830.40 M2x8* (Small Strip) 2 8 16 $6,080.00 $608.00 $6,688.00 $10,832.00 $1,083.20 $11,915.20 M12x6 (Portrait) 12 6 72 $27,360.00 $2,736.00 $30,096.00 $48,744.00 $4,874.40 $53,618.40 M6x6 6 6 36 $13,680.00 $1,368.00 $15,048.00 $24,372.00 $2,437.20 $26,809.20 M3x6 3 6 18 $6,840.00 $684.00 $7,524.00 $12,186.00 $1,218.60 $13,404.60 M17x5 (Dominant) 17 5 85 $32,300.00 $3,230.00 $35,530.00 $57,545.00 $5,754.50 $63,299.50 M17x4 (Half page Vertical) 17 4 68 $25,840.00 $2,584.00 $28,424.00 $46,036.00 $4,603.60 $50,639.60 M9x4 (Quarter Page) 9 4 36 $13,680.00 $1,368.00 $15,048.00 $24,372.00 $2,437.20 $26,809.20 M3x4 3 4 12 $4,560.00 $456.00 $5,016.00 $8,124.00 $812.40 $8,936.40 M12x3 12 3 36 $13,680.00 $1,368.00 $15,048.00 $24,372.00 $2,437.20 $26,809.20 M6x3 6 3 18 $6,840.00 $684.00 $7,524.00 $12,186.00 $1,218.60 $13,404.60 M5x3 5 3 15 $5,700.00 $570.00 $6,270.00 $10,155.00 $1,015.50 $11,170.50 M4x3 4 3 12 $4,560.00 $456.00 $5,016.00 $8,124.00 $812.40 $8,936.40 M3x3 3 3 9 $3,420.00 $342.00 $3,762.00 $6,093.00 $609.30 $6,702.30 M17x2 (Quarter page Vertical) 17 2 34 $12,920.00 $1,292.00 $14,212.00 $23,018.00 $2,301.80 $25,319.80 M6x2 6 2 12 $4,560.00 $456.00 $5,016.00 $8,124.00 $812.40 $8,936.40 M5x2 5 2 10 $3,800.00 $380.00 $4,180.00 $6,770.00 $677.00 $7,447.00 M4x2 4 2 8 $3,040.00 $304.00 $3,344.00 $5,416.00 $541.60 $5,957.60 M3x2 3 2 6 $2,280.00 $228.00 $2,508.00 $4,062.00 $406.20 $4,468.20 M2x2 2 2 4 $1,520.00 $152.00 $1,672.00 $2,708.00 $270.80 $2,978.80 • Rates are inclusive of colour. Prices based per module. 136 modules = Full Page. Modules not sold individually. • *Only available for Front Page Strips. Position loading will apply. The Australian Rate Card FY19/20 55 Newspaper Rates Effective 1 July 2019 Recruitment rates by advertisement size for broadsheet Height in Width in Total Mon-Fri (exc. Saturday (excl. Ad Size (Name) GST Total (Incl. GST) GST Total (Incl. GST) Modules Modules Modules GST) GST) M17x8 (Full Page) 17 8 136 $52,713.60 $5,271.36 $57,984.96 $93,913.44 $9,391.34 $103,304.78 M9x8 (Half Page Horizontal) 9 8 72 $27,907.20 $2,790.72 $30,697.92 $49,718.88 $4,971.89 $54,690.77 M6x8 (Large Strip) 6 8 48 $18,604.80 $1,860.48 $20,465.28 $33,145.92 $3,314.59 $36,460.51 M5x8 5 8 40 $15,504.00 $1,550.40 $17,054.40 $27,621.60 $2,762.16 $30,383.76 M4x8 (Medium Strip) 4 8 32 $12,403.20 $1,240.32 $13,643.52 $22,097.28 $2,209.73 $24,307.01 M12x6 (Portrait) 12 6 72 $27,907.20 $2,790.72 $30,697.92 $49,718.88 $4,971.89 $54,690.77 M6x6 6 6 36 $13,953.60 $1,395.36 $15,348.96 $24,859.44 $2,485.94 $27,345.38 M3x6 3 6 18 $6,976.80 $697.68 $7,674.48 $12,429.72 $1,242.97 $13,672.69 M17x5 (Dominant) 17 5 85 $32,946.00 $3,294.60 $36,240.60 $58,695.90 $5,869.59 $64,565.49 M17x4 (Half page Vertical) 17 4 68 $26,356.80 $2,635.68 $28,992.48 $46,956.72 $4,695.67 $51,652.39 M9x4 (Quarter Page) 9 4 36 $13,953.60 $1,395.36 $15,348.96 $24,859.44 $2,485.94 $27,345.38 M3x4 3 4 12 $4,651.20 $465.12 $5,116.32 $8,286.48 $828.65 $9,115.13 M12x3 12 3 36 $13,953.60 $1,395.36 $15,348.96 $24,859.44 $2,485.94 $27,345.38 M6x3 6 3 18 $6,976.80 $697.68 $7,674.48 $12,429.72 $1,242.97 $13,672.69 M5x3 5 3 15 $5,814.00 $581.40 $6,395.40 $10,358.10 $1,035.81 $11,393.91 M4x3 4 3 12 $4,651.20 $465.12 $5,116.32 $8,286.48 $828.65 $9,115.13 M3x3 3 3 9 $3,488.40 $348.84 $3,837.24 $6,214.86 $621.49 $6,836.35 M17x2 (Quarter page Vertical) 17 2 34 $13,178.40 $1,317.84 $14,496.24 $23,478.36 $2,347.84 $25,826.20 M6x2 6 2 12 $4,651.20 $465.12 $5,116.32 $8,286.48 $828.65 $9,115.13 M5x2 5 2 10 $3,876.00 $387.60 $4,263.60 $6,905.40 $690.54 $7,595.94 M4x2 4 2 8 $3,100.80 $310.08 $3,410.88 $5,524.32 $552.43 $6,076.75 M3x2 3 2 6 $2,325.60 $232.56 $2,558.16 $4,143.24 $414.32 $4,557.56 M2x2 2 2 4 $1,550.40 $155.04 $1,705.44 $2,762.16 $276.22 $3,038.38 • Rates are inclusive of colour. Prices based per module. 136 modules = Full Page. Modules not sold individually. The Australian Rate Card FY19/20 666 Newspaper Rates Effective 1 July 2019 Public notices rates by advertisement size for broadsheet Height in Width in Total Mon-Fri (exc. Saturday (excl. Ad Size (Name) GST Total (Incl. GST) GST Total (Incl. GST) Modules Modules Modules GST) GST) M17x8 (Full Page) 17 8 136 $41,344.00 $4,134.40 $45,478.40 $73,657.60 $7,365.76 $81,023.36 M9x8 (Half Page Horizontal) 9 8 72 $21,888.00 $2,188.80 $24,076.80 $38,995.20 $3,899.52 $42,894.72 M6x8 (Large Strip) 6 8 48 $14,592.00 $1,459.20 $16,051.20 $25,996.80 $2,599.68 $28,596.48 M5x8 5 8 40 $12,160.00 $1,216.00 $13,376.00 $21,664.00 $2,166.40 $23,830.40 M4x8 (Medium Strip) 4 8 32 $9,728.00 $972.80 $10,700.80 $17,331.20 $1,733.12 $19,064.32 M12x6 (Portrait) 12 6 72 $21,888.00 $2,188.80 $24,076.80 $38,995.20 $3,899.52 $42,894.72 M6x6 6 6 36 $10,944.00 $1,094.40 $12,038.40 $19,497.60 $1,949.76 $21,447.36 M3x6 3 6 18 $5,472.00 $547.20 $6,019.20 $9,748.80 $974.88 $10,723.68 M17x5 (Dominant) 17 5 85 $25,840.00 $2,584.00 $28,424.00 $46,036.00 $4,603.60 $50,639.60 M17x4 (Half page Vertical) 17 4 68 $20,672.00 $2,067.20 $22,739.20 $36,828.80 $3,682.88 $40,511.68 M9x4 (Quarter Page) 9 4 36 $10,944.00 $1,094.40 $12,038.40 $19,497.60 $1,949.76 $21,447.36 M6x4 6 4 24 $7,296.00 $729.60 $8,025.60 $12,998.40 $1,299.84 $14,298.24 M5x4 5 4 20 $6,080.00 $608.00 $6,688.00 $10,832.00 $1,083.20 $11,915.20 M4x4 4 4 16 $4,864.00 $486.40 $5,350.40 $8,665.60 $866.56 $9,532.16 M3x4 3 4 12 $3,648.00 $364.80 $4,012.80 $6,499.20 $649.92 $7,149.12 M2x4 2 4 8 $2,432.00 $243.20 $2,675.20 $4,332.80 $433.28 $4,766.08 M12x3 12 3 36 $10,944.00 $1,094.40 $12,038.40 $19,497.60 $1,949.76 $21,447.36 M9x3 9 3 27 $8,208.00 $820.80 $9,028.80 $14,623.20 $1,462.32 $16,085.52 M6x3 6 3 18 $5,472.00 $547.20 $6,019.20 $9,748.80 $974.88 $10,723.68 M5x3 5 3 15 $4,560.00 $456.00 $5,016.00 $8,124.00 $812.40 $8,936.40 M4x3 4 3 12 $3,648.00 $364.80 $4,012.80 $6,499.20 $649.92 $7,149.12 M3x3 3 3 9 $2,736.00 $273.60 $3,009.60 $4,874.40 $487.44 $5,361.84 M17x2 (Quarter Page Vertical) 17 2 34 $10,336.00 $1,033.60 $11,369.60 $18,414.40 $1,841.44 $20,255.84 M9x2 9 2 18 $5,472.00 $547.20 $6,019.20 $9,748.80 $974.88 $10,723.68 M6x2 6 2 12 $3,648.00 $364.80 $4,012.80 $6,499.20 $649.92 $7,149.12 M5x2 5 2 10 $3,040.00 $304.00 $3,344.00 $5,416.00 $541.60 $5,957.60 M4x2 4 2 8 $2,432.00 $243.20 $2,675.20 $4,332.80 $433.28 $4,766.08 M3x2 3 2 6 $1,824.00 $182.40 $2,006.40 $3,249.60 $324.96 $3,574.56 M2x2 2 2 4 $1,216.00 $121.60 $1,337.60 $2,166.40 $216.64 $2,383.04 M3X1 3 1 3 $912.00 $91.20 $1,003.20 $1,624.80 $162.48 $1,787.28 M2X1 2 1 2 $608.00 $60.80 $668.80 $1,083.20 $108.32 $1,191.52 M1X1 1 1 1 $304.00 $30.40 $334.40 $541.60 $54.16 $595.76 • Public notice rates are exclusive of colour.
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