POST MARKET REPORT SUMMER 2016

1 SUMMER 2016 POST MARKET REPORT OVERVIEW

NEARLY 23,000 2,700 BUYERS EXHIBITORS

Buyers from 50 22% of buyers 22% of attendees U.S. states and 73 were NEW were from VIP countries companies

18% of attending Attendance by unique Buyers per companies were store locations location VIP retailers increased by 8% increased by 2%

2 SUMMER 2016 POST MARKET REPORT ATTEND ANCE T RENDS BUYING POWER WAS STRONG

NEARLY 93% 7698% 4098% 2/398% % % of buyers found NEW products

75% of buyers were of buyers of buyers were single store retailers are exclusive to unique to – the most diffi cult NY NOW NY NOW Summer of attendees had purchasing power to fi nd and identify 67%

of buyers placed orders with NEW vendors Buyers indicated that they SPENT 14% MORE at the summer 2016 market than last year! 63%

of buyers placed orders with existing vendors

60%

of buyers will visit websites for more info after the market Nearly 80% of buyers Buyers spent MORE indicated that seeing a 50+% TIME at the market. product at NY NOW was The average days MORE infl uential to their of buyers indicated they will make purchasing decisions attended per buyer purchasing decisions over after the show based on what they saw and who they met was up 5% any other tradeshow or with at the market available resource

3 SUMMER 2016 POST MARKET REPORT WHY BUYERS ATTENDED MORE THAN 2/3 OF BUYERS CAME TO PURCHASE FOR 2% 88% of attendees consider NY NOW a must-attend event RETAIL SALES.

95% to shop for product

92% to see new products

85% to find new suppliers

70% to purchase products

67% to see existing suppliers

TOP 10 ATTENDEES BY BUSINESS TYPE

1. Brick & Mortar Retailers 6. Cart/Kiosk Retailer 2. Online Retailers 7. Importer 3. Distributor/Dealer 8. Special Events 4. Interior Decorator 9. Mail order/Catalog 5. Interior Design Firm/Architectural Firm 10. Buying Office/Purchasing Firm

4 SUMMER 2016 POST MARKET REPORT BUYERS VALUED QUALITY OVER PRICE “NY NOW is where I go to maintain my competitive edge. With the quality of their exhibitors I can always fi nd something new and of buyers indicated exciting that keeps my store interesting. In a that they were sourcing time when we all struggle to defi ne ourselves 83% above average or high and stay relevant, we need a market that attracts end luxury products with emerging brands and good design. No other higher price points. market does that as well as NY NOW.” – Amy Rutherford, Red Barn Mercantile

TOP 20 PRODUCT CATEGORIES OF INTEREST

1. Decorative Accessories 11. Tabletop 2. Contemporary Design 12. Made in USA 3. Home Furnishings 13. Fair Trade 4. Handcrafted 14. Gourmet Housewares 5. Jewelry 15. Floral/Garden/Outdoor Furnishings 6. Candles 16. Stationery/Publishing 7. Holiday/Seasonal 17. Games/Puzzles/Toys - Adult 8. Baby/Child/Tween 18. Personal Care/Wellness 9. Personal Accessories 19. Resort/Souvenir/Promotional Items 10. Home Textiles 20. Religious/Inspirational

5 SUMMER 2016 POST MARKET REPORT TOP 10 STATES IN ATTENDANCE: 1. NEW YORK 5. MASSACHUSETTS 8. MARYLAND 2. NEW JERSEY 6. CALIFORNIA 9. TEXAS 3. PENNSYLVANIA 7. FLORIDA 10. VIRGINIA 4. CONNECTICUT

SAMPLE OF U.S. ATTENDEES

7 WEST CARPET BROOKSTONE GRACIOUS LIVING MACKENZIE-CHILDS SPENCER GIFTS A MANO THE BUNGALOW INC. GRAMERCY ATELIER MACY’S BACKSTAGE SPLURGE A MANO GALLERY BURLINGTON STORES HABITAT MACYS.COM SPROUT HOME A PET’S WORLD BUY BUY BABY HATCH/MODERN ECOLIFESTYLE MADEWELL HOME, LLC STAPLES A.I. FRIEDMAN CACHET HEART AND HOME METRO HOME STYLE STARBUCKS COFEE COMPANY ABACUS CAPE RESORTS GROUP HG BUYING THE METROPOLITAN MUSEUM STEIN MART, INC. ABC HOME FURNISHING THE CARAVAN SHOP HICKORY & TWEED METROPOLITAN MUSEUM OF ART STUFF ABC TOYS AND GIFTS CARNEGIE MUSEUM OF ART HIGH FASHION HOME THE METROPOLITAN OPERA THE SUMMER HOUSE ABODE NEW YORK CASA.COM THE HIGH MUSEUM OF ART MICHAEL’S STORES INC. SWAG BOUTIQUE ACES CELADON THE HOME DEPOT INC. MOMA DESIGN STORE TARGET CORPORATION ACORN TOYS CELEBRITY KIDS HOMEGOODS MUSEUM OF CONTEMPORARY ART TEN THOUSAND VILLAGES AERO CENTURY 21 DEPARTMENT STORES HOMESPUN NATHAN & CO. TERRESSENTIALS ALDEA HOME CHARLESTON GARDENS HOMESTYLE NEIMAN MARCUS/THE TJX COMAPNIES ALLIGATOR SOUP CHEQUERS HSN HORCHOW COLLECTION TOUCH OF CLASS ALPHABET SOUP CHRISTMAS TREE SHOPS HUDSON GRACE NEST TOYS “R” US ALPHABETS CLUB MONACO INDULGE NORDSTROM TWIGS AMAZON CONTEMPORARY ARTS MUSEUM J.CREW/MADEWELL OBJECTS OF DESIRE UNCOMMONGOODS AMERICAN EAGLE OUTFITTERS COW HARBOR FINE GIFTS JAYSON HOME ONEKINGSLANE UPRIVER HOME ANNEX COOKERY CRATE AND BARREL JENSS DECOR OVERSTOCK.COM URBAN COTTAGE ANTHROPOLOGIE THE DEPOT KANVAS THE PAPER PEDLAR URBAN OUTFITTERS ASIAN PACESETTERS DRUG MART KATE’S PAPERIE PARTY CITY THE URBAN MUSE B & B DEPARTMENT STORES DWELL KITCHEN CABOODLES POSH URBAN THREADS THE BANYAN TREE DYLAN’S CANDY BAR KOHLS CORP POTTERY BARN URBANIC THE BUNGALOW INC. EARTHSAVERS INC KRAVET PRESENT THYME VALUE DRUGS BARNES & NOBLE EVENT NETWORK L BRANDS RED BALLOON GIFT SHOP WALGREENS BARNES & NOBLE COLLEGE FAB LEARNING EXPRESS THE RED DOOR BOUTIQUE WANDERLUST BOOKSELLERS FAIRWAY MARKET LEGACY REFINERY WEST ELM BARNEYS NEW YORK FISHERS HOME FIRNISHINGS LILLIAN AUGUST DESIGNS RON ROBINSON INC. WEST ELM/WILLIAMS-SONOMA, INC. BED BATH & BEYOND FIVE BELOW FIVE BELOW LILLIAN VERNON CORP ROSS STORES, INC. WEST SIDE KIDS BEDHEADERS HOME FOLKLORICO THE LINEN SHOP RUE LA LA WHOLE FOODS MAKET BETWEEN THE SHEETS FRANCESCA’S COLLECTIONS LIVING GOODS SCULLY & SCULLY WILLIAM-WAYNE & CO. BLOOMINGDALE’S GALT TOYS+GALT BABY LONDON JEWELERS SERENDIPITY WINE ENTHUSIAST COMPANIES BOBBY’S DEPT STORES GEARYS BEVERLY HILLS LORD & TAYLOR SET YOUR TABLE WISTERIA BOUTIQUE HEAVEN THE GIFT BRIGADE LORI`S HOSPITAL GIFT SHOP SHUTTERFLY WORLD OF GOODS THE BREAKERS PALM BEACH GLOBAL HOME LOWES SMITHSONIAN ENTERPRISES THE ZEN SHOP

6 SUMMER 2016 POST MARKET REPORT AN INCREASINGLY GLOBAL MARKET

SAMPLE OF INTERNATIONAL ATTENDEES

ART GALLERY OF ONTARIO HUDSON BAY COMPANY CABANA HOME INDIGO CORTINA LOFT DA VINCI’S HOME OOH LA LA DESIGNHOUSE PAPER E. CLIPS ETTINGER PRESTO PAPER AND HOME TOP 10 COUNTRIES IN ATTENDANCE: FEATHER YOUR NEST TJX CANADA 1. AUSTRALIA 5. COLOMBIA 8. MEXICO GANT IMPRESOS Y REGALOS VANCOUVER AQUARIUM 2. BERMUDA 6. INDIA 9. PANAMA 3. CANADA 7. JAPAN 10. UNITED KINGDOM 4. CHINA

of buyers have experience with import of these buyers of buyers were regulations & logistics, came prepared 75% 78% able to handle international shipping, to meet higher 35% FOB and U.S. customs minimum orders! 5% clearance

7 SUMMER 2016 POST MARKET REPORT PRESS ATTENDANCE

353 media outlets attended NY NOW, offering an unparalleled opportunity for brand exposure unmatched by any other market

The International Press Tour, coordinated by Coyne PR, brought key trade media from Italy, Germany and the UK to NY NOW – many for the first time!

ACCESSORIES MAGAZINE FOOD & WINE KIDS TODAY RAPAPORT APARTMENT THERAPY FOOD NETWORK KITCHENWARE NEWS/HOUSEWARES REFINERY29 ASSOCIATED PRESS GIFT SHOP REVIEW SOUVENIRS, GIFTS & NOVELTIES BRIDES GIFTS AND DECORATIVE LDB INTERIOR TEXTILES STATIONERY TRENDS BUZZFEED ACCESSORIES LUXE. INTERIORS + DESIGN STYLE BEAT CBS CONSUMER PRODUCTS GIFTWARE NEWS MARTHA STEWART TABLETOP TODAY CELEBRITY BABY TRENDS GLAMOUR METROPOLIS TABLEWARE INTERNATIONAL COASTAL LIVING GOOD HOUSEKEEPING MILK MAGAZINE THE TODAY SHOW COSMOPOLITAN GOOD MORNING AMERICA MSNBC’S YOUR BUSINESS THE HUFFINGTON POST COUNTRY LIVING HANDMADE BUSINESS/SMART MUSEUMS & MORE THE NEW YORK TIMES DWELL RETAILER NEWSDAY VANITY FAIR ECO FASHION TALK HFN NY1 VOGUE ELLE DECOR HGTV O, THE OPRAH MAGAZINE W MAGAZINE ENTERTAINMENT TONIGHT HOME ACCENTS TODAY PARENTS MAGAZINE WCBS TV EVERY DAY WITH RACHAEL RAY HOME FASION FORECAST PEOPLE WEST COAST WOMAN

8 SUMMER 2016 POST MARKET REPORT HOSTED BUYER PROGRAM SAMPLING OF HOSTED BUYERS:

The Summer 2016 Hosted Buyer Circle Furniture, MA Scandia Home, MI + IL program included: Francesca’s, TX Stephen Frank Garden & Home, CA 89 Kuhl- Linscomb, TX The Paper Store, MA Retail Stores Louise Shanks Home Furnishings, TX The Silver Puffin, SC Red Barn Mercantile, VA Vermont Furniture Gallery, VT 139 Buyers

12 International

47 Home focused retailers

39 Lifestyle/Handmade focused retailers

9 SUMMER 2016 POST MARKET REPORT NY NOW DOMINATED THE CONVERSATION ON SOCIAL MEDIA DURING THE SUMMER MARKET SEASON:

Total Share of Voice (June 31-August 31) Total Mentions:

Atlanta Market 22,953 NY NOW

22% 11,409 Atlanta Market 6% Dallas Market 3,227 Dallas Market

44% 28% NY NOW 14,596 Las Vegas Las Vegas

10 SUMMER 2016 POST MARKET REPORT NY NOW SOCIAL FOLLOWERS CONTINUE TO GROW

FOLLOWERS LIKES FOLLOWERS 30k+ 18k+ 9.9+

50% increase 15% increase 11% increase over previous period over previous period over previous period 225% increase in followers acquired during the ENGAGEMENT ENGAGEMENT week of the Market compared to summer 2015 31,404 2,884 engagements engagements ENGAGEMENT 499% increase 15% increase 26,461 engagements in engagement during the week of the Market compared with during the week of the Market. Likes grew by 53% summer 2015 from last show

11 SUMMER 2016 POST MARKET REPORT EXHIBITOR MARKETING INFLUENCED ATTENDANCE

of buyers said that EXHIBITOR pre-show marketing had a 35% direct impact on their decision to attend – emails, direct mail and social media.

NY NOW MARKETING – WHAT WE DID TO ATTRACT ATTENDEES

NEW!

Segmented email Multiple direct Daily social media Provided a Promoted Promoted Together with Ran advertising campaigns to mail campaigns engagement dedicated online exclusive exhibitors Coyne PR, campaigns 70,000+ buyers to pre-registered across Instagram, profi le and on-site launching new NY NOW agency with 22 including newly attendees Facebook and matching tool displays and and exclusive of record, offered domestic media launched nurture including the Twitter, including for exhibitors awards products exhibitors partners and campaign Pre-Show Planner, social medial and buyers to opportunities 12 international a market preview including contests connect, and assist for high level media partners catalog mailed to with prizes to exhibitors with press exposure 65,000 buyers! create excitement attracting buyers across major among the buyer to their booth media (trade and community consumer)

12 SUMMER 2016 POST MARKET REPORT WHAT BUYERS HAD TO SAY ABOUT NY NOW SUMMER 2016:

“ T he most cutting edge “I thought the mix in Handmade was “ NY NOW was the only market I exceptionally good and I placed several attended this summer and the show of new ideas and artisan orders with new artists and reordered inspired me on many levels. I found products.” from others.” five new suppliers, wrote lots of orders - Leslie Genszler, Madison Museum of with my current vendors, kept many - Michelle Schechtman, Greater Good Contemporary Art new lines in mind for the spring - summer season, and reconnected with “ The summer 16 edition of NY NOW was “ W e come to NY NOW many clients. I was so excited about all fantastic. I think lots of people had the fresh new product introductions a great show; buyers and exhibitors two times a year and I have been actively sharing posts on alike. I wrote almost 60 orders, always find good products my Instagram account and have lots of approximately 80% with new vendors, likes and comments!” and still have at least 7 – 8 reorders for our store.” - Ginette Lorrain, Boucherie Lorrain to finalize. There was so much energy - Victoria Leister, Pharo Garden Centre and buzz in the aisles I think the upbeat vendors, busy booths, aisles, “ W e have a travel budget “ We have been attending NY NOW for 20 and product mix had everyone feeling years and have always found it to be the of one show a year and optimistic and buying with confidence. best of all the shows in other cities that This was my 70th consecutive trip to we choose this one. we have seen. Always the best vendors NY NOW!” and always well organized as it was There’s so much to see - Kristen Kreider National Museum of this year. We ordered new items from American Jewish History and always something vendors we had been working with for years, and we found several new vendors new in season.”

with exciting products we added to the - Neil Schwartz, Senate Gift Shop mix. We look forward to returning.” - Eratus & Meg Corning, The Silver Puffin

13 SUMMER 2016 POST MARKET REPORT THE NY NOW TEAM

HOME LIFESTYLE HANDMADE

Jaime Sikorjak Melissa Engongoro Allison Garafalo Accent on Design® Baby + Child, Gift, Personal Artisan Resource®, Handmade® Accessories, Personal Designer Maker, Handmade® Care + Wellness Global Design Ashley Ciofrone Accent on Design®, Handmade® Designer Maker, Jami Collins Nicole Climent Handmade® Global Design Gift Handmade® Designer Maker, Handmade® Global Design

Angela Gonzalez Stephanie Gaspari Home Furnishings + Textiles Gift Ashley Ciofrone Accent on Design®, Handmade® Designer Maker, Handmade® Global Design Britney Simone Lauren Sweder Home Furnishings + Textiles Baby + Child, Personal Accessories, Personal Care + Wellness SHOW DIRECTORS Marc Delman Tabletop + Gourmet Housewares Sarah Collins Randi Mohr Baby + Child, Personal Accessories, Personal Michelle Losapio Care + Wellness Home Furnishings + Textiles, Scott Kramer Tabletop + Gourmet Housewares

14 SUMMER 2016 POST MARKET REPORT