Which companies are you focused on DOING BUSINESS WITH?

DIRECT’s 104,000* monthly readers influence purchasing decisions at companies across a variety of market categories, from automotive to financial to retail. Build a customized, integrated advertising program in DIRECT and focus on reaching ALL of your customers and prospects. You’ll reach multiple decision makers at senior levels inside major companies, and reach more direct marketing professionals with DIRECT than any other marketing publication.

A PRIMEDIA Publication *Sources: Circulation: 43,510, BPA Initial Audit, July 2001; Pass along: 2.4, Harvey Research, Inc., 9/98 AGENCIES SSA Public Relations Mohegan Sun Casino Nat’l. Assoc. of Realtors General Motors Corp. Alliance Marketing Temerlin McClain MyPoints.com Nat’l. Audubon Society Goodyear Tire & Rubber Aspen Marketing Group The Integer Group Northrop Grumman Corp. Nat’l. Easter Seal Society Co. Bates USA The Phelps Group Northwest Airlines Nat’l. Geographic Society Harley-Davidson Motor Co. BBDO TMP Worldwide Norwegian Cruise Line Nat’l. Kidney Foundation iMotors.com Bernard Hodes Advertising True North Omni Hotels Nat’l. Motorists Assoc. Isuzu Motors Beyond DDB Communications Radisson Hotel Corp. Nat’l. Multiple Sclerosis Jiffy Lube Bozell Inc. W.B. Doner & Company Ramada Int’l. Society Johnson Controls Inc. Brann Worldwide Young & Rubicam Royal Caribbean Cruises Nat’l. Parkinson Foundation Kawasaki Motors Corp. Brouillard Zipatoni Saudi Arabian Airlines Communications Spa Finder Nat’l. Retail Federation Kia Motors Campbell Ewald AIRLINES/ Starwood Hotels & Resorts Nat’l. Rifle Assoc. Land Rover Carat USA HOTEL/TRAVEL Swissotel Nat’l. Sporting Goods Lincoln Mercury Assoc. Carlson Marketing Group Aeromexico Travelocity.com Mack Trucks Nat’l. Urban League Colle & McVoy Air France United Airlines Mercedes-Benz Nat’l. Wildlife Federation Comark-Bates Alaska Airlines US Airways Mitsubishi Motors New York Public Library Cramer Krasselt Aloha Airlines Virgin Atlantic Airways Monro Muffler Newspaper Assoc. of Creative Alliance America West Airlines Nissan Motor Corp. America Cyrk Inc. American Airlines ASSOCIATIONS/ Pep Boys North Shore Animal Porsche DDB Worldwide American Cruise Lines CHARITIES League SafeLite Autoglass Dentsu Inc. Amtrak AAA Auto Club Save the Children Saturn Corp. DMB&B Asiana Airlines AARP Smithsonian Institution Subaru of America Don Jagoda Associates Avis Rent-A-Car Advertising Specialty Special Olympics The Cooper Tire Co. Draft Worldwide Best Western Int’l. Institute The Nature Conservancy Toyota Motor Sales USA Edleman Worldwide British Airways Aircraft Owners & Pilots The Salvation Army Assoc. Volkswagen Eric Mower & Associates Budget Rent-A-Car UNICEF American Assoc. of Volvo FCB Worldwide Caesars Palace United Way Advertising Agencies Walker Tire Company Frankel & Company Cessna Aircraft Co. US Historical Society American Bar Assoc. Winnebago Industries Gage Marketing Group Choice Hotels Int’l. VFW American Cancer Society Yamaha Corp. Gramercy Group Continental Airlines Wildlife Conservation American Diabetes Assoc. Grey Advertising Days Inn Worldwide Society American Medical Assoc. Grizzard Advertising Delta Airlines World Wildlife Fund BUSINESS American Red Cross SERVICES Grubb & Ellis Foxwoods Resort Casino YMCA Impiric Grand Casinos Inc. Arthritis Foundation AC Nielsen Boy Scouts of America J. Brown/LMC Group Grand Circle Travel AUTOMOTIVE Alliance Data Systems J. Walter Thompson Grand Inns of America Boys & Girls Club of Andersen Consulting America Advance Auto Parts Jack Nadel Inc. Grand Pacific Resorts Aramark Direct Marketing Assoc. Advance Battery Systems Leo Burnett Harrah’s Entertainment Atlas Van Lines Foreign Policy Assoc. America Suzuki Motor Lowe Lintas Hawaiian Airlines Corp. Boston Consulting Group Goodwill Industries Marden Kane Hilton Hotels Corp. American Honda Motor Cintas Corp. Greater Los Angeles Zoo Marketing Drive Holiday Inns Worldwide Co. Emery Worldwide Guide Dog Foundation Mars Advertising Hyatt Hotels & Resorts American Van Equipment Federal Express Corp. Habitat for Humanity Int’l. McCann Erickson Japan Airlines Autobytel.com Forrester Research Magazine Publishers of OgilvyOne Worldwide Las Vegas Convention & Autoweb.com Gannett Company America Porter Novelli Visitors Bureau AutoZone Inc. Gartner Group March of Dimes Publicis Dialog Learjet Inc. BF Goodrich Co. Giga Information Group Metropolitan Museum of Lockheed Martin Gordon Food Service Rapp Collins Worldwide Art Bridgestone Firestone Lufthansa Airlines Kinkos Robinson & Maites Muscular Dystrophy Assoc. Cars.com Mandalay Bay Lexis-Nexis Ryan Partnership Mystic Seaport Museum CarsDirect.com Mapquest.com Mail Boxes Etc. Saatchi & Saatchi Nat’l. Arbor Day Daimler Chrysler Corp. Siboney USA Marriott Int’l. Foundation Ford Motor Company Maritz Inc. Pitney Bowes Skymall Planet Hollywood Polo Ralph Lauren Donaldson Lufkin & Royal Mail Spiegel Inc. Playboy Enterprises Pony Corp. Jenrette Standard Register Sportsman’s Guide Rand Bicycles Reebok Int’l. Dow Jones & Company Sysco Corp. Spring Hill Nurseries Sandbox.com Russell Corp. Dreyfus Corp. Trans Union Corp. The Orvis Company Schwinn Bicycle Company Ryka Fannie Mae Foundation TRW The Sportsman’s Guide Sea Ray Boats Skechers USA Farmers & Mechanics Uline Inc. Travelsmith Outfitters Sony Music The North Face Inc. Bank United Parcel Service US Toy Company Spalding Sports Federal Home Loan Bank US Food Service Vermont Country Store Worldwide FINANCIAL/ Fidelity Investments Valassis Communications Victoria’s Secret Sturm Ruger & Co. INSURANCE Fireman’s Fund Insurance First National Bank Wallace Computer Vitamin Shoppe Tacklemaster.com A.G. Edwards & Sons First Tennessee Bank Services Walt Disney Catalog Tampa Bay Lightning Aetna US Healthcare First Union National Bank Western Union Wearguard Turner Entertainment AFLAC First USA Bank Yankelovich Partners Inc. Williams-Sonoma Twentieth Century Fox AllState Int’l. Fisher Investments Tyco Electronics American Express Fleet Financial Group CATALO G E R S ENTERTAIN- Universal Music Group Ameritrade Inc. GE Capital 1-800 Flowers MENT/ Universal Studios BancOne Corp. GE Card Services Brookstone Co. RECREATION Walt Disney Attractions Bank of America GEICO Brylane Bally Total Fitness Warner Brothers Bank of California GMAC Cabela’s Belding Sports Wilson Sporting Goods Bank of New York Goldman Sachs Chadwick’s of Boston Bike USA World Wrestling Bankers Life & Casulty Coldwater Creek Blockbuster Entertainment Federation Co. H&R Block Inc. Columbia House BMG Zebco Corp. Barclay’s Global Investors Hawaii Nat’l. Bank Design Toscano Brunswick Corp. Bloomberg LP Hibernia National Bank Draper’s & Damon’s Buena Vista Home FASHION Blue Cross & Blue Shield HSBC Mortgage Figi’s Entertainment Abercrombie & Fitch Cantor Fitzgerald LP Invesco Funds Fingerhut Callaway Golf Co. American Eagle Cap Gemini Ernst & ITT Hartford Fredericks of Hollywood Carbite Golf Ann Taylor Young Janus Capital Corp. Galls Inc. Cleveland Indians Augusta Sportswear Capital One Financial John Hancock Godiva Fisher-Price Big Dog Sportswear Century 21 JP Morgan GPS Catalog Inc. Franklin Mint Birkenstock Champion Mortgage Kemper Insurance Grainger Green Bay Packers Brooks Brothers Charles Schwab & Co. Mass Mutual Life Insurance Hammacher Schlemmer Hasbro Brown Shoe Co. Chase Manhattan Bank MasterCard International Harriet Carter Gifts Huffy Bicyles Co. Bulova Watch Co. Chicago Mercantile Exchange MBNA America Harry & David Lego Systems Coach USA Chicago Stock Exchange Mellon Bank J. Crew Madison Square Garden Cole Haan CIGNA Group Insurance Merrill Lynch J. Jill Group Major League Baseball Diadora America CitiBank MetLife Insurance Co. J.C. Whitney & Co. Marvel Entertainment Dooney & Bourke Morgan Stanley Dean Group Dress Barn CitiCorp Lab Safety Supply Witter Mattel Inc. Citizens National Bank Lillian Vernon Corp. Eddie Bauer Mortgage.com MCA Universal Home CMGI LL Bean Esprit Mutual of Omaha Video Coldwell Banker Michigan Bulb Co. Fruit of the Loom NationsBank MGM Studios Conseco New England Serum Co. Hush Puppies Nationwide Insurance Mosaic Records Countrywide Home Loans Newport News Inc. Jockey Int’l. Navy Federal Credit National Basketball Assoc. Datek Outer Banks Outfitters Jos. A. Bank Clothiers Union National Basketball Hall Deloite & Touche Patagonia Jostens Nevada State Bank of Fame Delta Dental PetSmart Direct Justin Boot Company New York Life Insurance New Line Cinema Deutsche Banc Alex Plow & Hearth Lane Bryant Co. Nickelodeon Brown Reliable HomeOffice LensCrafters Norwest Bank Nintendo of America Discover Financial Services Road Runner Sports Movado Group Novus Financial Corp. PGA of America Dollar Financial Group Sharper Image Nike Inc. Ohio National Life Insurance Education Bristol Myers Squibb Cingular Wireless Panasonic PaineWebber Michigan State University Daiichi Pharmaceutical Cisco Systems Pioneer Philadelphia Stock MIS Training Institute Corp. Comdisco Inc. Polaroid Exchange National League of Cities Del Laboratories Compaq Computer Corp. RealTime Media PNC Bank New York University Dentrix Dental Systems Crutchfield Corp. SBC Communications PriceWaterhouseCoopers NY State Department of Gentex Corp. Dell Computer Corp. Sharp Electronics Primerica Agriculture Glaxo Wellcome Digitas Siemens Principal Financial Group Oklahoma State Humana Inc. DirecTV Sigma Micro Corp. Progressive Insurance University Kaiser Permanente EarthLink SkyTel Providian Financial Port Authority of NY/NJ King Pharmaceuticals Inc. Eastman Kodak Sony Prudential Securities St. Joseph’s University Mayo Clinic EDS Southwestern Bell Quick & Reilly Inc. State of California McNeil Consumer Ericsson Sprint PCS Sallie Mae State of Connecticut Products Fuji Photo Film USA Sun Microsystems Sentry Insurance State of New York Mead Johnson Gateway 2000 Inc. Sybase Inc. Nutritionals Solomon Smith Barney Temple University Gould Fiber Optics Symantec Corp. Merck & Company Standard & Poors Troy State University GTE Tandy Corp. Monsanto Co. State Farm Insurance Co. UCLA Hewlett-Packard Co. Tektronix Inc. Moore Medical Corp. Suntrust Banks Inc. United Nations Hitachi Texas Instruments Novartis Pharmaceuticals T. Rowe Price University of Florida IBM Toshiba Ortho-McNeil Texas State Bank University of Michigan Intel Corp. Uninsys Corp. Pharmaceuticals TheStreet.com University of Notre Dame Intuit Verizon Oxford Health Plans Inc. TIAA-CREF University of Wisconsin Iomega Corp. Voicestream Wireless Pfizer Pharmaceuticals Travelers Insurance US Air Force Iridium Inc. Zenith Pharmacia & Upjohn UBS Warburg US Army Juno Online Services Purdue Frederick US Bank US Cavalry JVC Roche Pharmaceuticals HOME/OFFICE USAA US Census Bureau Lexmark Int’l. PRODUCTS Schering-Plough Visa USA US Dept. of Agriculture Healthcare Lotus Development Corp. 3M Company Volvo Finance US Dept. of Commerce Smithkline Beecham Lucent Technologies Abbot Office Systems Wachovia Bank US Dept. of Defense Warner-Lambert Lycos Inc. Armstrong World Webster Bank US Dept. of Energy Whitehall-Robins Macromedia Industries Wells Fargo US Dept. of Health & Maxell Corp. Avery Dennison Human Services MCI Worldcom Boise Cascade US Dept. of Housing & HI-TECH/ GOVERNMENT/ Micro Warehouse Brother Int’l. Urban Development COMPUTERS EDUCATION Microsoft Corp. Culligan Water Company US Dept. of Justice 3Com City of Boston Minolta Corp. Day Timers Inc. US Dept. of the Treasury Advanced Micro Devices City of Detroit Motorola Epson America US Dept. of Agilent Technologies City of Las Vegas Transportation Aiwa Nat’l. Semiconductor General Business Forms Corp. City of Los Angeles US Mint Ameritech Genie Industries NCR Corp. Colorado State University US Naval Institute Apple Computer Ikon Office Solutions NEC Technologies Inc. Cornell University US Navy Arrow Electronics KitchenAid NextCard Fashion Institute of US Postal Service AT&T Konica Technology Nextel Communications Wake Forest University Audiovox Corp. La-Z Boy Chair Federal Reserve Bank Nokia Company Bell Atlantic Florida Lottery Nortel Networks Mikasa USA HEALTHCARE Bose Corp. govWorks.com Novell Inc. Moen Inc. Advanced Biotechnologies Cable & Wireless Indiana University Okidata Moore Business Forms Becton Dickinson & Co. Canon USA Johnson & Wales Olympus America Nat’l. Pen Corp. Biodex Medical Systems Casio Corp. University Omnipoint Oreck Corp. CDW Compter Centers Kaplan Companies Biogenex Communications Inc. Rheem Manufacturing Library of Congress Biolab Inc. Oracle Corp. Cellular One Ricoh Corp. Michigan Department of Block Drug Company Palm Inc. Cendant Corp. Rubbermaid Sherwin-Williams Reynolds Metal Corp. Elizabeth Arden The Clorox Co. Entrepreneur Steelcase Inc. Roadway Express Estee Lauder The Dial Corp. ESPN the Magazine Sunbeam Corp. Smurfit-Stone Container General Mills Inc. The Gillette Co. Esquire The Hoover Co. Corp. Gerber Products Co. The Iams Co. Essence The Trane Co. Snap-On Tools Corp. Goya Foods Inc. The Perrier Group Fairchild Publications Tupperware Stihl Inc. Great American Foods Triarc Beverages Faulkner & Gray Inc. Union Pen Company Sunoco Inc. Corp. Tropicana Products Forbes Inc. Viking Office Products Tampa Electric Great Brands of Europe Tyson Foods Inc. Fortune Whirlpool Corp. The Dow Chemical Corp. H.J. Heinz Co. Unilever HPC G&J USA Publishing Xerox Corp. The Stanley Works Hallmark Cards Inc. United Distillers USA Gale Group Union Pacific Railroad Hartz Mountain Corp, US Smokeless Tobacco Grey House Publishing INDUSTRIAL Unocal Corp. Heineken USA Co. Hachette Filipacchi ABF Freight System US Steel Corp. Heinz Pet Products US Tobacco Hanley Wood Inc. Alabama Power Co. Waste Management Inc. Hershey Foods Harvard Business School Allied Signal Westvaco Corp. Hickory Farms PUBLISHING/ Publishing American Aluminum Co. Yellow Freight System Hills Pet Nutrition Inc. MEDIA HBO American Cyanamid Co. Hormel Foods Corp. A&E Television Networks Hearst Magazines Ashland Chemical Co. PACKAGED J&J Snack Foods Advanstar Hollywood Reporter Bekins Van Lines GOODS Jamba Juice Company ADWEEK Hoyt Publishing Co. Brooklyn Union Gas Alberto-Culver Co. Johnson & Johnson American Family IDG Books Worldwide Carrier Corp. Allied Domecq Spirits Keebler Company Publishers Imagine Media Case Corp. American Greetings Corp. Kimberly-Clark Corp. American Lawyer Media INC Magazine Castol USA American Stationary Knott’s Berry Farm Foods AOL Time Warner internet.com Caterpillar Inc. Andrew Jergens Kraft Foods Baseball America Int’l. Masters Publishers Centex Homes Anheuser-Busch Land O’Lakes Bill Communications Investor’s Business Daily Chevron Corp. Armour Products L’Oreal USA Book of the Month Club John Wiley & Sons Cinergy Avon Products Lorillard Tobacco Co. Business Week Johns Hopkins Univ. Press Con Edison Beech Nut Nutrition M&M/Mars Cablevision Corp. Kansas City Star Curtis Rand Industries Mary Kay Cosmetics Cahners Business Benihana Knight-Ridder Inc. DuPont Molson USA Information Bestfoods Baking Co. Lifetime Television Exxon Mobil Nabisco Catholic Digest Brown & Bigelow Inc. Los Angeles Times General Electric Nestle USA CFO Publishing Corp. Brown & Williamson Martha Stewart Living Georgia Pacific Corp. Neutrogena Chicago Magazine Tobacco Omnimedia Honeywell Int’l. Norelco Chicago Tribune Corp. Brown Forman Beverages McGraw-Hill Co. Ingersoll Rand Co. Ocean Spray Children’s Television Campbell Soup Company Workshop NBCi Iroquois Pipeline Pepperidge Farm Inc. Cargill Foods New York Times Operating Co. Pepsi Cola Co. CIO Magazine Chiquita News Corp. John Deere Company Philip Morris USA CMP Media Clairol Newsday Keyspan Energy Pillsbury Company CNBC Classic Brands Newsweek Inc. Myron Manufacturing Procter & Gamble CNET Co. Clinique Laboratories Quaker Oats Comcast Corp. Parade Publications North Carolina Electric Coca-Cola USA R.C. Bigelow Inc. Conde Nast Publications Penton Media Inc. Corp. Colgate-Palmolive Co. R.J. Reynolds Consumer Reports Penwell Publishing Co. Payless Cashways Inc. ConAgra Frozen Foods Ralston Purina Co. Cox Communications PR Newswire Pennzoil Products Co. Coors Brewing Co. Revlon Crain Communications Prentice Hall Perkin Elmer Instruments Cott Beverages USA Sara Lee Corp. Cygnus Business Media PRIMEDIA Peterbilt Motors Co. Dannon Company Sargento Foods Dallas Morning News Publishers Clearing House Philips Lighting Dole Food Company SC Johnson & Sons Discovery Channel Rand McNally & Co. Company Dr. Pepper/Cadbury Seneca Foods Corp. Doubleday & Company Randall House Beverages Publications Pratt & Whitney Stroh Brewery enews.com E&J Gallo Winery Random House PSE&G Sun Diamond Growers Entertainment Weekly Reader’s Digest Wired Magazine Eastern Mountain Sports MusicLand Group The Company Store Red Herring Yankee Publishing Inc. eBags.com NBA Store Group The Sports Authority Reed Exhibition Co. Ziff-Davis eBay.com Neiman Marcus Tiffany & Company Reiman Publications Eckerd Drug Co. Nine West Group Tower Records Rodale Press Inc. RETAILERS eToys.com Nordstrom Toys R’ Us Seattle Times Ace Hardware Family Dollar Stores Inc. Office Depot Vermont Teddy Bear Co. Showtime Networks Albertson’s Famous Footwear OfficeMax Walgreen Company Simon & Schuster Ames FAO Schwartz Outback Steakhouse Wal-Mart Smart Money Amway Corp. Federated Dept. Stores Outpost.com Wegman’s Smithsonian Magazine Arby’s Filenes Papa John’s Int’l. Wendy’s Tampa Tribune Athlete’s Foot Food.com Pathmark Stores Wine.com Taunton Press Barnes & Noble Footaction USA Pearle Vision Inc. Winn-Dixie Stores Tennis Magazine Bass Pro Shops Footlocker Pet Warehouse The Baltimore Sun Bath & Body Works FTD.com Petco Animal Supplies The Daily News Bed Bath & Beyond Gap Inc. Pier 1 Imports The Miami Herald Best Buy Corp. General Nutrition Co. PlanetRX.com The Wall Street Journal Big Y Foods Inc. Giant Eagle Inc. Quizno’s Time Life Inc. Bloomingdale’s Home Depot QVC Tribune Co. Burger King Corp. Home Shopping Network Radio Shack TV Guide Buy.com J&R Music World Rite Aid Corp. US News & World Report CDNow.com JC Penney Safeway Inc. USA Today Circuit City Stores Kmart Corp. Saks 5th Avenue USA Weekend Cohen’s Fashion Optical Kohl’s Sam’s Club Variety CompUSA Kroger Sears Roebuck & Co. Veronis Suhler & Costco Wholesale Corp. Liggett Group Inc. Service Merchandise Associates Crate & Barrel Loehmann’s Spencer Gifts Viacom CVS Lord & Taylor Square D Company VIBE Dayton Hudson Corp. Lowe’s Companies Inc. Staples Inc. Village West Publishing D’elias Macy’s Starbucks Coffee Co. Walt Disney Publishing Dick’s Sporting Goods Marsh Supermarkets Stop & Shop Washington Post Co. Dillard’s May Dept. Stores SunglassHut Int’l. weddingchannel.com Domino Pizza McDonald’s Corp. Talbot’s Weider Publications drugstore.com Modell’s Sporting Goods Target Stores Wine Enthusiast Dunkin Donuts Montgomery Ward The Body Shop Inc.

Contact DIRECT today to build an advertising program that will deliver your message to decision makers at these top companies and thousands more.

Elizabeth O’Connor Joelle Pyle John Guadagno (203) 358-4391 (312) 840-8468 (203) 358-3736 [email protected] [email protected] [email protected]

WWW.DIRECTMAG.COM A PRIMEDIA Publication