Which companies are you focused on DOING BUSINESS WITH? DIRECT’s 104,000* monthly readers influence purchasing decisions at companies across a variety of market categories, from automotive to financial to retail. Build a customized, integrated advertising program in DIRECT and focus on reaching ALL of your customers and prospects. You’ll reach multiple decision makers at senior levels inside major companies, and reach more direct marketing professionals with DIRECT than any other marketing publication. A PRIMEDIA Publication *Sources: Circulation: 43,510, BPA Initial Audit, July 2001; Pass along: 2.4, Harvey Research, Inc., 9/98 AGENCIES SSA Public Relations Mohegan Sun Casino Nat’l. Assoc. of Realtors General Motors Corp. Alliance Marketing Temerlin McClain MyPoints.com Nat’l. Audubon Society Goodyear Tire & Rubber Aspen Marketing Group The Integer Group Northrop Grumman Corp. Nat’l. Easter Seal Society Co. Bates USA The Phelps Group Northwest Airlines Nat’l. Geographic Society Harley-Davidson Motor Co. BBDO TMP Worldwide Norwegian Cruise Line Nat’l. Kidney Foundation iMotors.com Bernard Hodes Advertising True North Omni Hotels Nat’l. Motorists Assoc. Isuzu Motors Beyond DDB Communications Radisson Hotel Corp. Nat’l. Multiple Sclerosis Jiffy Lube Bozell Inc. W.B. Doner & Company Ramada Int’l. Society Johnson Controls Inc. Brann Worldwide Young & Rubicam Royal Caribbean Cruises Nat’l. Parkinson Foundation Kawasaki Motors Corp. Brouillard Zipatoni Saudi Arabian Airlines Communications Spa Finder Nat’l. Retail Federation Kia Motors Campbell Ewald AIRLINES/ Starwood Hotels & Resorts Nat’l. Rifle Assoc. Land Rover Carat USA HOTEL/TRAVEL Swissotel Nat’l. Sporting Goods Lincoln Mercury Assoc. Carlson Marketing Group Aeromexico Travelocity.com Mack Trucks Nat’l. Urban League Colle & McVoy Air France United Airlines Mercedes-Benz Nat’l. Wildlife Federation Comark-Bates Alaska Airlines US Airways Mitsubishi Motors New York Public Library Cramer Krasselt Aloha Airlines Virgin Atlantic Airways Monro Muffler Newspaper Assoc. of Creative Alliance America West Airlines Nissan Motor Corp. America Cyrk Inc. American Airlines ASSOCIATIONS/ Pep Boys North Shore Animal Porsche DDB Worldwide American Cruise Lines CHARITIES League SafeLite Autoglass Dentsu Inc. Amtrak AAA Auto Club Save the Children Saturn Corp. DMB&B Asiana Airlines AARP Smithsonian Institution Subaru of America Don Jagoda Associates Avis Rent-A-Car Advertising Specialty Special Olympics The Cooper Tire Co. Draft Worldwide Best Western Int’l. Institute The Nature Conservancy Toyota Motor Sales USA Edleman Worldwide British Airways Aircraft Owners & Pilots The Salvation Army Assoc. Volkswagen Eric Mower & Associates Budget Rent-A-Car UNICEF American Assoc. of Volvo FCB Worldwide Caesars Palace United Way Advertising Agencies Walker Tire Company Frankel & Company Cessna Aircraft Co. US Historical Society American Bar Assoc. Winnebago Industries Gage Marketing Group Choice Hotels Int’l. VFW American Cancer Society Yamaha Corp. Gramercy Group Continental Airlines Wildlife Conservation American Diabetes Assoc. Grey Advertising Days Inn Worldwide Society American Medical Assoc. Grizzard Advertising Delta Airlines World Wildlife Fund BUSINESS American Red Cross SERVICES Grubb & Ellis Foxwoods Resort Casino YMCA Impiric Grand Casinos Inc. Arthritis Foundation AC Nielsen Boy Scouts of America J. Brown/LMC Group Grand Circle Travel AUTOMOTIVE Alliance Data Systems J. Walter Thompson Grand Inns of America Boys & Girls Club of Andersen Consulting America Advance Auto Parts Jack Nadel Inc. Grand Pacific Resorts Aramark Direct Marketing Assoc. Advance Battery Systems Leo Burnett Harrah’s Entertainment Atlas Van Lines Foreign Policy Assoc. America Suzuki Motor Lowe Lintas Hawaiian Airlines Corp. Boston Consulting Group Goodwill Industries Marden Kane Hilton Hotels Corp. American Honda Motor Cintas Corp. Greater Los Angeles Zoo Marketing Drive Holiday Inns Worldwide Co. Emery Worldwide Guide Dog Foundation Mars Advertising Hyatt Hotels & Resorts American Van Equipment Federal Express Corp. Habitat for Humanity Int’l. McCann Erickson Japan Airlines Autobytel.com Forrester Research Magazine Publishers of OgilvyOne Worldwide Las Vegas Convention & Autoweb.com Gannett Company America Porter Novelli Visitors Bureau AutoZone Inc. Gartner Group March of Dimes Publicis Dialog Learjet Inc. BF Goodrich Co. Giga Information Group Metropolitan Museum of Lockheed Martin Gordon Food Service Rapp Collins Worldwide Art Bridgestone Firestone Lufthansa Airlines Kinkos Robinson & Maites Muscular Dystrophy Assoc. Cars.com Mandalay Bay Lexis-Nexis Ryan Partnership Mystic Seaport Museum CarsDirect.com Mapquest.com Mail Boxes Etc. Saatchi & Saatchi Nat’l. Arbor Day Daimler Chrysler Corp. Siboney USA Marriott Int’l. Foundation Ford Motor Company Maritz Inc. Pitney Bowes Skymall Planet Hollywood Polo Ralph Lauren Donaldson Lufkin & Royal Mail Spiegel Inc. Playboy Enterprises Pony Corp. Jenrette Standard Register Sportsman’s Guide Rand Bicycles Reebok Int’l. Dow Jones & Company Sysco Corp. Spring Hill Nurseries Sandbox.com Russell Corp. Dreyfus Corp. Trans Union Corp. The Orvis Company Schwinn Bicycle Company Ryka Fannie Mae Foundation TRW The Sportsman’s Guide Sea Ray Boats Skechers USA Farmers & Mechanics Uline Inc. Travelsmith Outfitters Sony Music The North Face Inc. Bank United Parcel Service US Toy Company Spalding Sports Federal Home Loan Bank US Food Service Vermont Country Store Worldwide FINANCIAL/ Fidelity Investments Valassis Communications Victoria’s Secret Sturm Ruger & Co. INSURANCE Fireman’s Fund Insurance First National Bank Wallace Computer Vitamin Shoppe Tacklemaster.com A.G. Edwards & Sons First Tennessee Bank Services Walt Disney Catalog Tampa Bay Lightning Aetna US Healthcare First Union National Bank Western Union Wearguard Turner Entertainment AFLAC First USA Bank Yankelovich Partners Inc. Williams-Sonoma Twentieth Century Fox AllState Int’l. Fisher Investments Tyco Electronics American Express Fleet Financial Group CATALO G E R S ENTERTAIN- Universal Music Group Ameritrade Inc. GE Capital 1-800 Flowers MENT/ Universal Studios BancOne Corp. GE Card Services Brookstone Co. RECREATION Walt Disney Attractions Bank of America GEICO Brylane Bally Total Fitness Warner Brothers Bank of California GMAC Cabela’s Belding Sports Wilson Sporting Goods Bank of New York Goldman Sachs Chadwick’s of Boston Bike USA World Wrestling Bankers Life & Casulty Coldwater Creek Blockbuster Entertainment Federation Co. H&R Block Inc. Columbia House BMG Zebco Corp. Barclay’s Global Investors Hawaii Nat’l. Bank Design Toscano Brunswick Corp. Bloomberg LP Hibernia National Bank Draper’s & Damon’s Buena Vista Home FASHION Blue Cross & Blue Shield HSBC Mortgage Figi’s Entertainment Abercrombie & Fitch Cantor Fitzgerald LP Invesco Funds Fingerhut Callaway Golf Co. American Eagle Cap Gemini Ernst & ITT Hartford Fredericks of Hollywood Carbite Golf Ann Taylor Young Janus Capital Corp. Galls Inc. Cleveland Indians Augusta Sportswear Capital One Financial John Hancock Godiva Fisher-Price Big Dog Sportswear Century 21 JP Morgan GPS Catalog Inc. Franklin Mint Birkenstock Champion Mortgage Kemper Insurance Grainger Green Bay Packers Brooks Brothers Charles Schwab & Co. Mass Mutual Life Insurance Hammacher Schlemmer Hasbro Brown Shoe Co. Chase Manhattan Bank MasterCard International Harriet Carter Gifts Huffy Bicyles Co. Bulova Watch Co. Chicago Mercantile Exchange MBNA America Harry & David Lego Systems Coach USA Chicago Stock Exchange Mellon Bank J. Crew Madison Square Garden Cole Haan CIGNA Group Insurance Merrill Lynch J. Jill Group Major League Baseball Diadora America CitiBank MetLife Insurance Co. J.C. Whitney & Co. Marvel Entertainment Dooney & Bourke Morgan Stanley Dean Group Dress Barn CitiCorp Lab Safety Supply Witter Mattel Inc. Citizens National Bank Lillian Vernon Corp. Eddie Bauer Mortgage.com MCA Universal Home CMGI LL Bean Esprit Mutual of Omaha Video Coldwell Banker Michigan Bulb Co. Fruit of the Loom NationsBank MGM Studios Conseco New England Serum Co. Hush Puppies Nationwide Insurance Mosaic Records Countrywide Home Loans Newport News Inc. Jockey Int’l. Navy Federal Credit National Basketball Assoc. Datek Outer Banks Outfitters Jos. A. Bank Clothiers Union National Basketball Hall Deloite & Touche Patagonia Jostens Nevada State Bank of Fame Delta Dental PetSmart Direct Justin Boot Company New York Life Insurance New Line Cinema Deutsche Banc Alex Plow & Hearth Lane Bryant Co. Nickelodeon Brown Reliable HomeOffice LensCrafters Norwest Bank Nintendo of America Discover Financial Services Road Runner Sports Movado Group Novus Financial Corp. PGA of America Dollar Financial Group Sharper Image Nike Inc. Ohio National Life Insurance Education Bristol Myers Squibb Cingular Wireless Panasonic PaineWebber Michigan State University Daiichi Pharmaceutical Cisco Systems Pioneer Philadelphia Stock MIS Training Institute Corp. Comdisco Inc. Polaroid Exchange National League of Cities Del Laboratories Compaq Computer Corp. RealTime Media PNC Bank New York University Dentrix Dental Systems Crutchfield Corp. SBC Communications PriceWaterhouseCoopers NY State Department of Gentex Corp. Dell Computer Corp. Sharp Electronics Primerica Agriculture Glaxo Wellcome Digitas Siemens Principal Financial Group Oklahoma State Humana Inc. DirecTV Sigma Micro Corp. Progressive Insurance University Kaiser Permanente EarthLink SkyTel Providian Financial Port Authority of NY/NJ King Pharmaceuticals Inc. Eastman Kodak Sony Prudential Securities St.