www.spotsndots.com Subscriptions: $350 per year. This publication cannot be distributed beyond the office of the actual subscriber. Need us? 888-884-2630 or
[email protected] The Daily News of TV Sales Friday, May 29, 2020 Copyright 2020. AD SPENDING FORECAST PAINTS GRIM VIEW OF 2020 THE SILVER LINING? IT’S NOT AS BAD AS 2009 ADVERTISER NEWS Brands reeling from COVID-19 will cut $50 billion from their With COVID-19 having hit automakers hard, Tesla has ad budgets in 2020, leading to a global spending decline of lowered prices on most of its models. Its lowest-priced 8.1% — but political ad outlays will keep the industry from Model 3 now starts at $37,990. The move was a surprise falling as far as it did during the 2009 recession. to automotive analysts who had expected demand might That’s according to a forecast from WARC, a research firm exceed supply for the unique brand… It was a good quarter that services marketers, media companies and agencies. for the “dollar stores.” Dollar General led the results with a WARC’s projection, which is based on data from 96 global 21.7% same-store gain, fuelled by customers stocking up markets, shows declines across the board, with traditional during the pandemic. Dollar Tree’s overall comp store gain media taking the biggest hit, Ad Age reports. amounted to 7%. The Dollar Tree banner itself Spending on cinema ads will fall 31.6%, followed was actually down 0.9%, but a big 15.5% gain in by out-of-home (21.7%); magazines (21.5%); same-store sales at Family Dollar stores picked newspapers (19.5%); radio (16.2%); and TV up the corporate numbers… With stores closed (13.8%).