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ATF programme picks C NTENT page 16, 17 & 18 www.contentasia.tv l www.contentasiasummit.com 25 November-1 December 2019 HBO takes lead in new WarnerMedia SEA Asia team Distribution, program- ming, production, stream- ing & biz dev go to HBO; Turner keeps ad sales, consumer marketing WarnerMedia Entertainment Networks’ Clement Schwebig has unveiled his Southeast Asia leadership team, putting HBO Asia execs in five of the seven roles – including programming and original production – announced today, and flagging an upsized investment in origi- nal programming. Full story on page 2 Heliconia preps MasterChef Thailand All Stars 2020 prime-time premiere on Ch7 Thai production house Heliconia H Group premieres an All Stars edition of competition format, MasterChef Thai- land, in Feb 2020, expanding its five- season relationship with Endemol Shine. The new version will continue to air in the Heliconia-owned prime-time airtime block on Ch7. Full story on page 4 PLUS... Apple TV+’s See beats Disney+’s The Mandalorian in China; Rewind Networks breaks into Korea; mm2 launces short- form video streamer in 2020; and more... C NTENTASIA THE QUIZ25 novemberSHOW IN YOUR-1 December OWN HOME 2019 Page 2. Page 2. HBO execs take the lead in new WarnerMedia SEA team Distribution, programming, production, streaming & biz dev go to HBO; Turner keeps ad sales, consumer marketing xxxx xxxx formats that innovate Clement Schwebig, Managing Director, Southeast Asia, Pacific, China, WarnerMedia Entertainment Networks WarnerMedia Entertainment Networks’ Clement Schwebig has unveiled his Southeast Asia leadership team, putting HBO Asia execs in five of the seven roles – including programming and original production – announced today, and flagging an up- sized investment in original programming. The new team puts HBO Asia’s Yasmin Zahid in charge of af- filiate distribution and marketing for all HBO channels, as well as CNN International, Cartoon Network, Boomerang, Warner TV and Oh!K. HBO Asia’s Magdalene Ew will take charge of the compa- ny’s consolidated entertainment pillar, which includes all HBO channels, Warner TV and Oh!K, with HBO Asia’s Jessica Kam overseeing original Asia entertainment programming. HBO Asia’s David Simonsen will lead the development of streaming platform, HBO Go, and will be responsible for driving growth through telco partnerships and as a standalone OTT app. Shonali Bedi, also from HBO Asia, will be responsible for busi- ness development and strategy. The two Turner execs on Schwebig’s Southeast Asia team THE MORE YOU SCREAM, are Awantika Sood, who will lead ad sales, branded content THE MORE YOU LOSE and commercial opportunities for Southeast Asia; and Marianne Lee, based in Hong Kong, who takes an interim posi- tion as head of consumer marketing and central services, in- @all3media_int cluding creative services, social media, research and data. The combined Turner Asia Pacific/HBO Asia team for South- all3mediainternational.com east Asia will be based in Singapore. Leslie Lee, who joined Turner in April this year, continues to lead all the kids brands for the network in Asia Pacific, includ- ing in Southeast Asia. These are the first appointments announced for the organ- isation led by Schwebig as MD of SEA, Pacific and China. 25 November-1 December 2019 page 2. Contact: Tom Bairstow [email protected] www.kewmediadistribution.com CLINK Drama Series 10 x 60’ (Also available: 5 x 120’ version) FRANKIE DRAKE GRIFF’S GREAT MY PARANORMAL MYSTERIES AUSTRALIAN RAIL TRIP NIGHTMARE Non-Fiction Series Detective Drama Series 6 x 60’ (Also available: Non-Fiction Series Season 3: 10 x 60’ (Also available: 21 x 60’) Griff’s Great Kiwi Road Trip: 4 x 60’) 10 x 60’ THE BRIGADE: RACE TO THE HUDSON Challenge & Adventure Non-Fiction Series 8 x 60’ 25 November-1 December 2019 page 3. C NTENTASIA 25 november-1 December 2019 Page 4. Heliconia preps MasterChef Thailand All Stars Prime-time season premiere set for 2020 From left: M.L. Parsan Svasti (judge), Piyathida Mittiraroch (host), M.L. Kwantip Devakula (judge) and Ian Kittichai (judge) in MasterChef Thailand All Stars, Heliconia H Group Thai production house Heliconia H Group premieres an All Stars edition of big- brand cooking competition format, MasterChef Thailand, in Feb 2020, expanding its five-season relationship with rights holder Endemol Shine. The new version of the long-running format will continue to air in the Heliconia- owned airtime block on Sundays at 6.20pm to 7.50pm on free-TV station, Bang- kok Broadcasting & TV (BBTV Channel 7 aka Ch7). Previous series in the block include MasterChef Thailand seasons one, two and three, and MasterChef Junior Thailand seasons one and two. Heliconia has acquired free-TV and AVOD rights (YouTube, Facebook) for Thailand for both series, and is responsible for selling commercial space in the block;100% of the airtime revenues belong to Heliconia. The All Stars edition features select participants from previous seasons of Mas- terChef Thailand, excluding the winners. Actress/model Piyathida Mittiraroch, food critic M.L. Parsan Svasti, chef M.L. Kwantip Devakula and chef Ian Kittichai return as host and judges. The first local adaptation of the MasterChef format was introduced to Thailand in 2017, followed by season two and a junior edition in 2018. In Feb this year, Heli- conia premiered season three of the adult version and a second kids edition in Sept. www.rabbitformats.com Season three of MasterChef Thailand (17 eps) earned an average TVR of 3.68 across all 17 episodes (total individuals, Nielsen Thailand, 3 Feb-9 June 2019). Season two of MasterChef Junior Thailand garnered an average TVR of 4.04 so Find out more at Rabbit’s stand J23 far, across the first five episodes (of 14) for total individuals, Nielsen Thailand (Sept 2019-current). 25 November-1 December 2019 page 4. CCONTENTONTENT AASIASIA FFULLULL PPAGE-2.aiAGE-2.ai 1 225/11/20195/11/2019 44:24:09:24:09 pp.. mm.. C M Y CM MY CY CMY K 25 November-1 December 2019 page 5. C NTENTASIA 25 november-1 December 2019 Page 6. Mark Francis expands mm2 launches short-form video streamer iflix content role April 2020 debut, targets Chinese-speaking market iflix’s global director of original pro- gramming, Mark Francis, is taking on an expanded role as chief content officer of the Kuala Lumpur-based regional streamer, effective December. The new position follows a reshuffle led by the exit earlier this month of CEO, Mark Britt, who shifts to driving ad sales out of Jakarta, and the promotion of COO, Marc Barnett to managing director. Hooq expands Thai AVOD Streaming platform Hooq has rolled back its subscription ambitions in Thai- land, widening its free-to-air advertis- Chang Long Jong, Chief Executive Officer, mm2 Asia ing-supported layer. The Singtel-owned streamer has also renewed its long- Singapore-listed mm2 Asia subsidiary, Targetting “young urban professionals running partnership with Thailand’s mm2 Entertainment, launches short-form who seek fun and informative videos”, M Pictures, and sealed a deal with video streaming service, mPlay Asia, in mPlay will be offered free to consumers. ride-sharing service Grab to use Grab April 2020. Videos will be between three and five points to buy a month’s subscription In an announcement to the Singapore minutes, with live streaming and down- to Hooq and a THB240/US$7.90 movie Stock Exchange on Wednesday (27 Nov), load options. Future plans include person- rental ticket. Hooq also said it has six mm2 said the platform would go live in alisation, interactivity and e-commerce. “originals” in Thailand in first half 2020; Chinese-speaking markets, with the fo- The company said the platform would Hooq’s definition of originals includes cus on Singapore, Malaysia, Taiwan and leverage mm2’s regional production licensing deals with a clause that al- Hong Kong. capabilities. lows Hooq to label the show “original”. Hooq hasn’t said yet what kind of “originals” the 2020 Thai slate are. New channels for Malaysia’s RTM Eros wins latest round in Minister promises factual focus details in early 2020 long-running legal battle Malaysia’s Communications and Mul- He was responding to a question Eros International has won a default timedia Ministry (KKMM) is setting up a about what the ministry was doing to judgement in New York in a long- bouquet of new channels that will be encourage local producers to create running battle against alleged “market operated by national broadcaster Ra- content that promoted knowledge manipulator” Manuel Asensio. Eros dio Televisyen Malaysia (RTM). instead of entertainment in the form of filed the latest suit at the end of Sept Answering questions in parliament, horror or love stories. against Asensio and others, alleging KKMM minister Gobind Singh Deo, prom- Another question involved payment they distributed “material false, mis- ised details at the beginning of 2020, rates for drama, short story and docu- leading and defamatory information... and said the new channels would focus mentary producers. Gobind said the and are engaging in other misconduct on documentaries and information, par- finance ministry was looking at proposals that has harmed the company”. Eros ticularly about technology, according to which involved an increase of between is seeking “damages and injunctive state-backed news service, Bernama. 20%-50% depending on the genre. relief for defamation, civil conspiracy, and tortious interference”, including interfering with customers, producers, contentasia investors and lenders. 25 November-1 December 2019 page 7. C NTENTASIA 25 november-1 December 2019 Page 8. Astro ups kids value, Subhash Chandra steps down localised Pinkfong/Baby Zee founder to stay on as board member and mentor Shark debuts on Ceria Zee Entertainment Enterprises godfather, board seat was not accepted, and the Malaysia’s Astro debuts two new kids Subhash Chandra, is stepping down from board requested that he stay on as a shows in Nov on in-house channel Astro his role as chairman in a board shuffle mentor to company leaders in addition Ceria.
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