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C Ntentasia 21 March-3 April 2016 Page 2 #GreatJobs page 6 ! s r a ye 2 0 C 016 g 1 NTENT - Celebratin www.contentasia.tv l https://www.facebook.com/contentasia?fref=ts facebook.com/contentasia l @contentasia l www.contentasiasummit.com 21 March-3 april 2016 Vietnam tops Asia’s format charts MAIN COLOR PALETTE 10 GRADIENT BG GRADIENT R: 190 G: 214 B: 48 46 titles onR: 0 G:Q1 0 B:2016 0 slate,Take the green and the blue Take the green and the blue C: 30 M: 0 Y: 100 K: 0 C: 75 M: 68 Y: 67 K: 90 from the main palette. from the main palette. Opacity: 100% Opacity: 50% R: 0 G: 80 B: 255 R: 138 G: 140 B: 143 Blending Mode: Normal Blending Mode: Hue C: 84 M: 68 Y: 0 K: 0 withC: China49 M: 39 Y: 38 at K: 328 Vietnam was Asia’s most active formats market in Q1 2016, with 46 titles on air, in production or in waiting. ContentAsia’s updated Formats Outlook puts China sec- ond by volume, with 28 formats, although China is spending the most money by far. Full story on page 2 Streaming mania in Southeast AsiaC Battle heats up as Sky,M Astro pile in Y CM U.S. studios and everyone else with a MY show to peddle have a new best friend forever in Southeast Asia. Actually,CY call that a whole lot of new BFFs as OTTCMY plat- forms prepare for battle. K Full story on page 16 History Asia clears 4-nights for Roots Day & date Asia premiere set for 31 May History premieres mega-drama Roots in Asia at the end of May, scheduling the epic four two-hour episodes across four nights from 31 May. The Asia release fol- lows a red carpet world premiere screen- ing at Mip TV in Cannes on 4 April. Full story on page 7 C NTENTASIA 21 March-3 april 2016 Page 2. Vietnam, China, Thailand top Asia’s formats charts 188 formats signed, sealed and/or50 delivered in Q1 2016 46 45 Vietnam was Asia’s most active formats Markets40 with the most formats: Q1 2016 market in the first quarter of this year, with 46 titles on air, in production or signed and 35 in waiting. 30 ContentAsia’s updated Formats Outlook 28 puts China second in volume rankings, with No. of formats 26 25 28 formats, although China is by far the big- gest market in dollar terms, with production 20 20 budgets that dwarf anything being spent 15 in the region (excluding Australia). The 15 13 13 Voice of China season four, for instance, had a production budget north of more 10 77 than RMB100 million/US$16 million. 5 4 In third place is Thailand, with 26 for- 3 22 mats. These are primarily game/compe- 1 0 tition shows, topped by big-brand titles MasterChef Thailand and Thailand’s Got Source: ContentAsia’s Formats Outlook @ Mip TV 2016 Talent season six. The single drama on the list is Gossip Girl Thailand. format – Asia’s Next Top Model season C o u n t rof y Family Feud, including two seasons – 13 Vietnam’s position at the top of the vol- four – premiered in March on Fox Net- and 14 – in Vietnam. ume list is not a surprise. The country has works Group’s female-focused StarWorld. Endemol Shine has five MasterChef been a formats driver for years, and 2016 FremantleMedia Asia was the production series, including seasons one and two in kicked off with everything from the 10th house for season four; the series was pre- Cambodia; two versions of Big Brother season of Deal or No Deal Vietnam to sea- viously produced by IceTV, ActiveTV Asia (China, Philippines); and three versions of son seven of Vietnam’s Next Top Model. and Beach House Pictures. Your Face Sounds Familiar (Cambodia, FremantleMedia Asia and Endemol Excluding India, FremantleMedia Asia Thailand, Vietnam). Shine Group Asia are the clear leaders in and Endemol Shine Asia run neck and In China, FremantleMedia has three the region, separated by more than 20 neck with 39 formats each. NBCUniversal, format deals – Date With Fate, The Eureka titles from their closest rival. Both are also in third place, has 14, including two ver- Moment and To Tell The Truth. Endemol in the cross hairs on returns of two of the sions of Top Chef (Indonesia, Vietnam). Shine has four – Big Brother China, The three biggest regional formats last year FremantleMedia Asia’s slate includes Brain season three, Don’t Stop Me Now – Asia’s Got Talent (FremantleMedia for six versions of Got Talent (Cambodia, and Singer Takes It All. Sony Pictures Networks Asia’s AXN) and Mongolia, Myanmar, Philippines, Thai- MasterChef Asia (Endemol Shine for A+E land, Vietnam); three versions of X Factor From ContentAsia’s Formats Outlook Networks Asia’s Lifetime). The third big (Cambodia, Myanmar, Vietnam); six series @ Mip TV 2016, published on 24 March. NEW FORMAT MIPTV R7.K5 GLOBAL LEADERS IN NATIVE 4K WILDLIFE. 6 x 60’ 4K & HD 7 x 60’ 4K & HD 5 x 60’ 4K & HD 6 x 60’ 4K & HD 3 x 60’ 4K & HD 3 x 60’ 4K & HD For more information on our content, please visit us at our NEW MIPTV Stand R8.D7 or contact [email protected] 4K NATURE & WILDLIFE • FACTUAL ENTERTAINMENT • DOCUMENTARIES • COMEDY www.blueantinternational.com 21 March-3 april 2016 page 3. Top ten contributors to adspend growth 2015‐2018 (US$m) China 18,313 USA 17,989 UK 5,029 C NTENTASIA Indonesia 4,073 21 March-3 april 2016 India 3,018 Page 4. Japan 2,342 Germany 2,010 Argentina 1,744 Spain 1,475 Global adspend acceleratesRussia to 4.6%1,338 Source: ZenithOptimedia 2016 growth “despite economic headwinds” The ranking of the world’s largest ad markets is currently very stable. The only change we expect between 2015 and 2018 is for Indonesia to displace Canada as the tenth‐largest ad market. The global ad market is on course for 4.6% Top 10 ad markets growth this year, up from 3.9% growth last Top ten ad markets year, according to ZenithOptimedia’s US$m, current prices. Currency conversion at 2014 average rates. new Advertising Expenditure Forecasts, 2015 Adspend 2018 Adspend published Monday (21 March). Global 1 USA 182,615 1 USA 200,603 advertising expenditure will total US$579 billion in 2016, and will exceed US$600 2 China 74,406 2 China 92,719 billion in 2017, reaching US$603 billion by 3 Japan 41,805 3 Japan 44,147 the end of the year. 4 UK 26,020 4 UK 31,049 The new forecasts show that despite 5 Germany 25,791 5 Germany 27,802 “clear challenges” facing the global 6 Brazil 14,364 6 Brazil 14,612 economy – including the ongoing slow- 7 France 13,349 7 France 13,662 down in China – “advertisers’ confi- 8 South Korea 12,208 8 South Korea 13,038 dence has remained largely unshaken”. 9 Australia 11,855 9 Australia 12,816 ZenithOptimedia gave three main rea- sons for its optimism – special events this 10 Canada 10,172 10 Indonesia 10,955 Source: ZenithOptimedia year (U.S. election, Summer Olympics, Source: ZenithOptimedia/IMF UEFA Football championships, which are forecast to add a combined net US$1.6 Global advertising expenditure by medium billion to the global ad market in 2016), pore continuing to suffer from a weak downgrades to television in Brazil and rapid recovery from the markets most Theproperty internet market is still the and fastest slowdown growing in medium China by somein China, distance. has We led estimate us to forecastthat internet internet affected by the eurozone crisis, and the adspendand other grew emerging 19% year onmarkets year in 2015,has hit and ex we- forecastadvertising an average to overtakegrowth rate television of 13% a yearadver - emergence of rapidly growing markets betweenports from 2015 all and markets. 2018. We ZenithOptimedia estimate that internet advertisingtising globally accounted in 2017, for a29.5% year of earlier global than ad that are now opening up to international expenditureexpects growth in 2015, in upAdvanced from 25.8% Asia in 2014. to av By- 2018we we expectforecast internet back advertising in December,” to attract the advertising. 37.6%erage of 2.2% all global a year advertising, through after to 2018. overtaking televisioncompany to become added. the world’s largest Six of the 30 rapidly growing markets advertisingFast-track medium Asia – inChina, 2017. India, Indonesia, Mobile is a major growth driver. “The are in Asia – Bangladesh, Cambodia, Malaysia, Pakistan, Philippines, Taiwan, great majority of new internet advertis- Laos, Mongolia, Myanmar, Sri Lanka. Thailand and Vietnam – is forecast to ing is targeted at mobile devices, thanks The report forecasts adex in these grow at 8.9% in 2016, and at an average to their widespread adoption and their 30 to grow at an average rate ofZenith 15% Optimedia Grouprate Limited of 8.5% a year between 2015 and ever-tighter integration24 into Percy Street consumers’ London W1T 2BS Registered in England number 4244479 T +44 (0)20 7961 1000 a year between 2015 and 2018 – Registeredmore office Pembroke2018, Building down Kensington fromVillage Avonmore 11.9% Road Londona year W14 8DG between daily lives,” ZenithOptimediaF +44(0)20 7961said. 1113 VAT number GB 707283633 www.zenithoptimedia.com than three times faster than the global 2010 and 2015. China is the main engine “We forecast that mobile advertising average – and to increase by US$3.9 bil- of growth in fast-track Asia, and accounts expenditure will increase by US$64 bil- lion to US$11.6 billion.
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