SEE IT BE IT SPIKES SEE IT BE IT SPIKES ASIA SEE IT BE IT TUESDAY 24 SEPTEMBER WEDNESDAY 25 SEPTEMBER 18:30 – 22:00 SEE IT BE IT DINNER 16:15 – 16:45 YOU CAN’T MAKE A DIFFERENCE UNLESS Publico Ristorante In partnership with Salesforce Inspiration Stage, Suntec YOU ARE DIFFERENT Jessica Davey It is time to have a more “diverse” discourse on diversity, given the implications CMO, for our business. Diversity fosters creativity. Because it compels us to go beyond APAC McCann Worldgroup the obvious spaces and look beyond the obvious places to help brands be more meaningful and make more money. Sheena Jeng Chief Creative Office, We are in the business of creativity. The obvious is never creative in itself. WEDNESDAY 25 SEPTEMBER McCann Worldgroup Therefore, going beyond the obvious is a business imperative. Diversity is a business imperative. This is a panel session starting a new conversation with Yupin Muntzing a focus on one facet of diversity - reclaiming the power of being labelled as 10:20 – 10:30 OPENING ADDRESS Chief Executive Officer, different, overturning the accompanying signifiers as not being a disadvantage Inspiration Stage, Suntec Joe Pullos, Festival Director, Spikes Asia McCann Worldgroup but potentially the opposite - a strength. A fuel for creativity.

11:00 – 12:00 17:00 – 17:15 END OF DAY HUDDLE See It Be It Hive, Suntec See It Be It Hive, Suntec Kate MacNevin Global Chief Executive Officer, 17:00 – 19:00 OPENING NIGHT DRINKS MRM//McCann LEADERSHIP CHALLENGES Two of the industry’s most recognised leaders; Kate MacNevin and David Guerrero, Tiger Bar, Suntec Gaby Riddington share their most difficult work situations and challenges. Managing Director, Kipling Partners An insightful and engaging session facilitated by Gaby Raddington, where you will: David Guerrero • Hear firsthand how they solved those challenges, why they chose that path and Chairman and CCO, what they learned as a result BBDO Guerrero • Brainstorm, share how you would solve that particular challenge and test your THURSDAY 26 SEPTEMBER thinking • Have a unique opportunity to discuss your own work challenges and invite these leaders to address how they might address a similar situation. 08:00 – 10:30 Mandarin Oriental Hotel 12:30 – 13:00 LUNCH IPG WOMEN’S LEADERSHIP NETWORK Spikes Asia Café, Suntec BREAKFAST 13:00 – 14:00 CREATIVE LIKE A GIRL “The Silk Prologue” See It Be It Hive, Suntec We are made different. We think, feel and create differently too. We have unique At the first ever IPG WLN Breakfast held in Asia Pacific, we explore the dynamics creative gifts that has made beautiful history for our industry. Embrace yours and of being a woman within the social fabric of Asian cultures, celebrating the Valerie Madon start making your mark today. ascent of women to leadership positions in our region. A member of International Academy of Digital Arts and Sciences (IADAS) Session with See It Be It Ambassador. and founder of Licktionary Ice Cream 11:00 – 11:45 PRINCIPLES FOR INCLUSIVE MARKETING IN THE AGE Focus Stage, Suntec OF EQUALITY 14:00 – 15:00 TRUTH AND DARE Michael Peachey Businesses can be powerful platforms for social change and creating a culture See It Be It Hive, Suntec Kicking off the programme, See It Be It Leads, Knox Balbastro and Lizi Hamer Senior Vice President, of Equality isn’t just the right thing to do, it’s also the smart thing. will break down the See It Be It philosophy and give some advice on how to make Marketing Asia Pacific, Diverse companies are more innovative and better positioned to succeed in Knox Balbastro the most from the next three days. Set some personal expectations in this bold, Salesforce the Fourth Industrial Revolution. When businesses start prioritising equality, Staff Content Strategist, intimate, no BS talk session. they become platforms for positive social change, which in turn creates strong, Alibaba Group emotional connections with their customers. These principles for inclusive When you see it, you can believe it, then you can be it. Lizi Hamer marketing are the foundation for marketers to drive and champion the Age of Regional Creative Director, Equality. Octagon Join us to learn how we can lead with inclusive marketing to deepen connections with our customers, elevate the diverse voices and stories all around us, and 15:00 – 16:00 CREATIVE CULTURE - THE DIFFERENCE BETWEEN positively influence society. See It Be It Hive, Suntec STRIVING AND THRIVING IN YOUR CREATIVITY Ruchi Sharma The DNA of Creativity starts with creative culture. You might attract the best talent Creative and Culture Officer, and ideas once, a few times, but if you want to do it consistently, for decades, you Brands for Humans have to build the foundation first. We all know how toxic work culture can very quickly dry up our creative juices. Today’s leaders just can’t sustain creativity without a great creative culture, where everyone thrives. SPIKES ASIA SEE IT BE IT SPIKES ASIA SEE IT BE IT THURSDAY 26 SEPTEMBER FRIDAY 27 SEPTEMBER 12:00 – 13:30 PLAY TO YOUR STRENGTHS WITH LEGO® SERIOUS Ogilvy recently completed a study of over 50 CMOs of Asian companies - join this session to learn what they had to say, how to take your brand to global markets See It Be It Hive, Suntec PLAY® and how to succeed in the multicultural ecosystem of Asia. Angela Koch Discover how “thinking with our hands” can open up the possibilities for taking Come, grab some breakfast and start your day one step ahead of anyone else. Founder and Chief Ideas Facilitator, your thinking to the Next Level. This mini workshop uses the LEGO® SERIOUS Invitro Innovation PLAY® method which creates an irresistible invitation to Lean-In and contribute. You will be in the safe hands of two career Strategy Directors, Angela Koch 11:00 – 13:00 SPEED MENTORING and Mylene Ong who will share their passion for work in playmode and lead See It Be It Hive, Suntec Three 25-minute discussions with three different industry leaders – a combination participants to explore their latent potential though building LEGO® models of award-winning senior creatives and business and brand leaders. Moderated by and sharing the stories behind those creations. our See It Be It Leads Lizi Hamer and Knox Balbastro. LEGO® SERIOUS PLAY® is a group based communication and problem solving method where colourful Lego bricks and 3D LEGO® Models put participants in playmode so that can imagine, build and share stories. 13:30 – 14:30 ILLUSIONS AND DELUSIONS: TRICKS TO GET YOUR Get ready experience the hands-on power of Serious Play and its potential for See It Be It Hive, Suntec IDEAS PAST YOUR BOSS WHO JUDGES WOMEN’S breaking through mental blocks and fueling imagination. Genie Gurnani CREATIVE WORK DIFFERENTLY Head of Creative for APAC, Do you ever have a feeling that your great ideas are dying in the first pitch? One 13:45 – 14:45 LUNCH VICE of the best creatives in Asia, Genie Gurnani will teach See It Be It participants how to bulletproof their ideas for internal presentation to creative leadership. An Spikes Asia Café, Suntec interactive session on how to create the connection between creative and creative management. 14:45 – 15:30 CHAMPIONS OF CHANGE Focus Stage, Suntec Champions of Change brings together a panel of Asia Pacific leaders who have 14:45 – 15:15 CONVERSATIONS THAT SHAPE CULTURE: used their creativity, vision and skill to help transform the world around them for Inspiration stage, Suntec Vibha Bakshi the better – from redefining public policy around sexual assault to challenging THE PARTICIPATION PLAYBOOK Honorary Doctorate and national deeply-ingrained cultural assumptions around gender. Together, they’ll examine Chloe Markowicz From #LetsGetThisBread to the ‘Don’t Say It’ meme and Elon Musk’s tweets, nobody award-winning Director & Producer the role communications strategy plays in social movements, the increasing Editor, knows what fuels today’s cultural conversation better than Twitter. Whatever you Valerie Pinto connections between profit and purpose throughout Asia Pacific’s complex Contagious heard, you heard it first in a tweet – and then added your two cents. CEO, economy and the surprising power of the individual to initiate real change on a But what does it take for brands to break through the noise? How do you become a Pedro Porto Weber Shandwick massive scale. Director of Brand Strategy, global talking point – for the right reasons? And what are the audience behaviours Twitter, Latin America and APAC that drive culture-defining moments? 16:00 – 17:00 DRIVING CHANGE THROUGH INCLUSIVE MARKETING Twitter has partnered with Contagious, analysing the past five years of Cannes Lions winners to answer these questions and more. Join this talk to find out how the With diversity and equality now recognised as key drivers of both good See It Be It Hive, Suntec Participation Playbook can supercharge your next campaign launch. corporate citizenship and smart business practice, marketers are on the Wendy Walker frontline when it comes to ensuring these concepts are enacted through Senior Director Marketing inclusive marketing practices – rather than being just something that is talked 15:30 – 16:00 RELAX, THINK, RETHINK, BRAINSTORM, CRY AND Asia Pacific, about. Salesforce See It Be It Hive, Suntec SMILE, THINK, PLAN AND ACT. WE CAN DO ALL THAT In this session, we look at the principles for inclusive marketing and how to activate this approach on a local, regional and global scale; providing a TOGETHER. foundation for marketers to drive and champion the ‘Age of Equality’ both inside their own organisations and outside in the wider world. 16:00 – 17:00 See It Be It Hive, Suntec 17:00 – 17:15 END OF DAY HUDDLE Christine Monteiro See It Be It Hive, Suntec Executive Coach, Kipiling Partners SO NOW WHAT? 17:00 – 18:00 HAPPY HOUR A fun and interactive team coaching session to build your plan and pack for the trip home. Tiger Bar, Suntec A fun and interactive team coaching session to help you build your plan and pack for the trip home. Reflect on all of your insights, ideas and connections and decide 18:00 – 19:00 TANGRAMS STRATEGY & EFFECTIVENESS AWARDS on your next step before you leave, and your life shows up. Guaranteed to move Inspiration Stage, Suntec @ SPIKES 2019 this experience from possibility to reality and to encourage this amazing “tribe” to continue this journey with you.

17:00 – 18:00 HAPPY HOUR FRIDAY 27 SEPTEMBER Tiger Bar, Suntec 10.00 – 10:45 SPIKES ASIA BRAND BREAKFAST 19:00 – 21:30 SPIKES ASIA AWARDS Spotlight Stage, Suntec Powered by Ogilvy, Spikes Asia Brand Breakfast lets you discover the most exciting Victoria Theatre and future-oriented brands in Asia today and hear what were the golden rules that drove their dynamic success. 21:30 – 01:00 SPIKES ASIA AFTER PARTY As Asian brands globalise, what is the best approach in times of increasing protectionism and economic uncertainty? Is their domestic success transferable to The Fullerton Hotel, East Garden global markets? Is there an Asian way of going global? SPIKES ASIA SEE IT BE IT SPIKES ASIA SEE IT BE IT REGIONAL AMBASSADOR COACHES

Valerie Madon and went on to judge at all major shows such as Spikes Christine Monteiro Gaby Riddington Asia, Cannes Lions, D&AD, Clio, One Show and London A member of International Academy of International Awards. Executive Coach, Kipling Partners Managing Partner, Kipling Partners Digital Arts and Sciences (IADAS) and Valerie made her mark in all the above shows with Christine’s passionate curiosity for what accesses, Gaby has over a decade of experience partnering founder of Licktionary Ice Cream. multiple metals over the years and has been voted harnesses and raises human potential is what led with organisations to provide impactful and innovative Singapore’s Most Influential CD for 2011- 2015, 2017 her to Coaching. Her background is the technology Executive Coaching, Team Coaching and Leadership From the young age of five, Valerie was happiest when and 2018 by the Institute Of Advertising, Singapore sector where she spent over 20 years working in Development Programs. As Managing Director of she could paint. Her love for art led her to an amazing (IAS). senior regional positions in India and Singapore. Kipling Partners she leads a regional team of over 35 20-year creative career, building brands and creative Prior to joining Havas as the Regional CCO and Her extensive experience of leading strategic teams executive coaches and facilitators, working across Asia solutions for the likes of Hewlett-Packard, Procter & Chairwoman of Singapore office, she was Head of in multi-national corporations gives her a deep Pacific. Gamble, Singapore Airlines, HSBC, Burger King, VISA, Creative Shop for Facebook, Southeast Asia, where understanding of the challenges they face, and As a highly experienced executive coach, Gaby works Singapore Tourism Board, Changi Airport, Central the extraordinary organization inspired her to start valuable insight into navigating growth opportunities with C-Suite level clients across global geographies Provident Fund, Shell and many others. her own artisan ice cream shop, Licktionary, which she for individuals and organisations alike. and complex stakeholder environments. She has a In 2010, Valerie was made the first female chairperson runs with her husband, another advertising veteran, Christine has coached professionals of diverse demonstrated track record in supporting executives in the history of the Creative Circle Awards Singapore Farrokh Madon. nationalities and cultures from the technology, to realise their leadership aspirations and deliver manufacturing and legal sectors. She leverages her their strategy through building individual, team and experience to support organisational strategy and organisational capability. deliver concrete results in competitive and disruptive With 22 years in executive roles, she brings environments. commerciality, an understanding of organisational Christine combines a thought-provoking approach dynamics, and pragmatism. She creates a challenging with a robust and practical framework for addressing yet rewarding environment that accelerates REGIONAL LEADS the intersection of organisational and individual development and achieves sustained change. growth. This style of engagement allows for a shifting Gaby was named the Australian 2000 Telstra Young of ‘inner behaviour’ that becomes a powerful resource Business Woman of the Year in recognition of her Knox Balbastro Lizi Hamer for organisational transformation. Clients value the professional and personal achievements. Originally quiet, confidential space Christine facilitates to enable based on Sydney’s Northern Beaches, Gaby and her professional and organisational ‘shifts’. Staff Content Strategist, Alibaba Group Regional Creative Director, Octagon family moved to Singapore in early 2018. They now Born and raised in Mumbai, Christine has called call both home. A self-confessed bookworm, she is Knox’s personal slogan is “evolve always”. That’s why Lizi has been quoted to have the ‘creative enthusiasm Singapore home for the past 13 years where she lives passionate about travel, snow sports and smart social her career has spanned every shape and screen of a school bus on the way to the zoo’. And boy is it with her family and dogs. She is fluent in English and policy. advertising can fit in-- from activations to TVCs, contagious. Hindi. tech builds to social media. As the former social As a trailblazing Creative Director Lizi builds world- media creative lead at Digitas, she pushed creative class attention earning work through her highly crafted boundaries creating campaigns for Disney Studios, stories, her powerful network of collaborators and her Marvel, and Star Wars across the region. Her next unwavering belief that marketing can help solve the big leap: championing creativity at the Alibaba world’s problems. headquarters in Hangzhou, China. As a staff content strategist, her goal is to create a brand voice for Her infectious style, tireless story hunting and her belief global e-commerce platform AliExpress while driving in the power of generous ideas has put her on the content for the new retailtainment landscape. In 2016, Masters Stage of Creativity at Spikes Asia. Allowed her she was chosen for the Cannes Lion See It Be It Class to support the industry on the Spikes Entertainment & of 2016-- a life-changing program that she wanted CannesLions Jury’s. She has shared her opinions on the more women in Asia to have access to. Now, that it’s TEDX stage for P&G and as an expert on the panel for debuting in Spikes, she can’t wait to help shape the Gruen TV show. future leaders who will no doubt turn the industry on Her generous ideas don’t stop there. Lizi leads SheSays its head in the fastest-growing region in the world, Singapore, a community built to support more women Southeast Asia. As part of her volunteer work, she into the creative and digital industries. The events has shared her thoughts and words with SheSays ‘Fabulous Female F+ckups’ and ‘Women Cannes Lah’ Singapore, Campaign Brief Asia, and Save the Children raise awareness and strength across Asia. Lizi co- Singapore. She was the social media consultant for the founded SisuGirls, a stunning and successful program first TEDxCanggu in Bali, . that builds confidence and grit in young girls through sport and adventure. SPIKES ASIA SEE IT BE IT SPIKES ASIA SEE IT BE IT CONTENT MASTERS

Angela Koch Kate MacNevin Ruchi Sharma Wendy Walker Founder and Chief Ideas Facilitator, Global Chief Executive Officer, Creative and Culture Officer, Senior Director Marketing, Invitro Innovation MRM//McCann Brands for Humans Asia Pacific, Salesforce Angela is the founder and Innovation Co-Creation Kate was promoted to Global Chief Executive Officer of Ever since she can remember, Ruchi has always dreamt Wendy brings more than 20 years of marketing Facilitator at Invitro Innovation a Human-Centred MRM//McCann in December 2018. In her previous role big. Her dreams were far too big for her boots, she experience spanning a variety of industries and Brand & Innovation Consultancy based in Singapore. as Global President and Chief Operating Officer, she was told. Thankfully, she never quite understood that covering all disciplines. Angela brings a wealth of Creativity and Innovation was responsible for spearheading all of the worldwide statement. Why would anyone want to dream small? In her role at Salesforce, Wendy leads marketing practice following a career as Strategic Planning network’s strategies and policies as well as overseeing And that’s the ambition she tries to ignite in all the across the region; helping businesses grow and Director with Global Brand and Communications daily operations across all of our departments and young minds, especially the talented young women of connect with their customers, partners and employees. companies TBWA South Africa, M&C Saatchi Singapore regions globally. Under her leadership, MRM//McCann this industry. As a passionate advocate for Equality, she is also and Leo Burnett Greater China and Singapore. experienced major growth in its overall business, Dreaming big has taken Ruchi to leadership roles in President of the Salesforce Asia Women’s Network; with creative reputation and capabilities offering. For the past 10 years, Angela’s Invitro Innovation New York, Bangkok, South East Asia, and a charter to empower, invest & amplify the progress work has her facilitating projects to discover the next Her leadership has resulted in MRM//McCann India. She has recently joined Brands for Humans, of women, creating gender-equality allies and taking growth engine for a business and creating experiential being recognized with some of the industry’s highest Bangkok as their Chief Creative & Culture officer. action on equality. experiences so that all employees feel empowered to accolades in the last three years, including being Fundamentally, at the core of what she does, Ruchi Prior to joining, Wendy led Intuit’s Global Expansion participate in big picture organisation issues such as designated three years in a row (2017, 2018 and 2019) cares about people. She believes that what drives our portfolio of 185 markets; accountable for leading the Innovation and Branding. She is most proud of her work as a “Leader” in Gartner Inc.’s Magic Quadrant for business are the two pillars of creativity and culture. growth, brand and marketing efforts for expansion into as Creativity and Innovation Facilitator for LVMH Group Global Digital Marketing Agencies, as Ad Age’s B-to-B Neither can thrive without the other. And when you new global markets across multiple regions. Agency of the Year in 2018, as the Top Large Agency of across Asia Pacific and Product Ideation Facilitator for invest in both equally, it pays back handsomely. Wendy also previously held global and regional Pizza Hut across North and South East Asia. the Year at the Digital Analytics Association’s Quanties Awards. Ruchi has won several international, regional and local positions as Global Director Brand & Content for iflix, Angela loves tinkering with facilitation and ideation awards. And served on many international juries. chief marketing officer of Manulife, & Mindshare’s chief Kate first joined the McCann network in Toronto in growth officer for Asia Pacific. methodologies such as Design Thinking and Business 2006, rising in 2009 to become General Manager She is a staunch supporter of inclusion, diversity and Model Canvas and is a Certified LEGO® SERIOUS in charge of the GM Canada business. In the spring equality. She co-created the first digitally-led global Passionate about creativity & effectiveness, she has PLAY® facilitator. of 2012, the Commonwealth//McCann agency was campaign on Human Rights for the UNHRC and devoted much of her career to building, growing, created to handle the consolidated global Chevrolet volunteers as a Personal Growth Officer with Women refreshing & transforming brands - from household account, with Kate joining the newly formed Detroit- Empowered Global. names to start ups; and is known for her ability to drive based unit as Director of Global Operations. In 2014, When she isn’t juggling her many hats, Ruchi is playing creative effectiveness combined with operational David Guerrero Kate was promoted to EVP, Executive Director of Global devoted mom to her five-year-old son. This is the job excellence & strong commercial results. Operations. She was named Global Chief Operating she enjoys the most. Wendy regularly participates as a jury member across Chairman and CCO, BBDO Guerrero Officer for MRM//McCann in 2016, and was promoted many industry award programs, & also frequently to Global President in December 2017. David founded BBDO Guerrero in 1998 – after just contributes as chair or speaker at major advertising over 10 years in the business. He gained his experience Kate’s success comes from more than 25 years of Genie Gurnani industry events. in London, and Manila. In the 20 years marketing communications experience throughout She was named as Most Influential Global Brand since, the office has been one of the most consistently a wide spectrum of categories. She knows how to Head of Creative, APAC, VICE Leader in 2016, 2017 & 2019, & as one of the Top 100 awarded agencies in the region. It has won the build strong brands and deliver award-winning Most Talented Global Marketing Leaders by the World country’s first Film, Outdoor, Press, Radio, Cyber work, and is uniquely skilled at providing the vision By day, Genie is Head of Creative for VICE and its Marketing Congress in both 2014 & 2015. necessary to ensure global efficiency, consistency and Promo Lions. David was also the first Cannes creative agency Virtue across Asia-Pacific. At night She has held several Board positions over the years and excellence. She began her career in 1992 in her jury president from South East Asia. In 2012, the and on weekends, Genie is a nightlife entertainer and and is currently a Non-Executive Director for Kaplan native Canada working on the Procter & Gamble agency’s ‘It’s more fun in the ’ campaign host who recently starred on the reality TV competition Higher Education Industry Advisory Board for account at Grey Canada. In 1994, she moved to was awarded the WARC Asia Strategy Grand Prix for Drag Race Thailand. Their life as a performer Marketing, Media, Communications & Public Relations. effectiveness. In 2013 the authoritative Gunn Report Cossette Communications Marketing Toronto, where intersects with their life as a creative leader in many ranked the agency as one of the top 50 creative she developed integrated communications solutions ways, and both careers have influenced each other. Wendy is based in Singapore. agencies in the world. And in 2014 Campaign Asia for accounts across diverse sectors such as retail, You can follow Genie on Instagram at @wishforgenie. named David as its ‘SE Asia Creative Person of the financial services and telecom. It also led to her Year.’ In 2015, the agency won the Effectiveness Grand entry into automotive marketing. In 2004, she was Prix at the Asia Pacific Adfest. In 2016 the agency promoted at Cossette to VP, National Business Leader was named Kidlat Agency of the Year for the second with responsibility for a range of accounts, including year running and in 2018 the agency also celebrated General Motors of Canada Ltd, Shoppers Drug Mart, winning Campaign Asia Philippines agency of the the Ontario Lottery Corporation and Petro-Canada. year title twice in a row. At the start of 2019 David was Kate’s drive and passion are always evident, she brings elected Chairman of the 4As of the Philippines, which a unique level of commitment to everything she does. represents all the leading advertising agencies in the industry. David and the agency are looking forward to more exciting milestones ahead. SPIKES ASIA SEE IT BE IT SPIKES ASIA SEE IT BE IT MENTORS

innovation. In December 2017, Joanne was awarded Ali Rez Belle Baldoza Eddie Azadi Agency Head of the Year Greater China at Campaign Magazine’s, Agency of the Year Awards, and awarded Regional Executive Creative Director, Director Global Communications, Executive Creative Director, at the Asia Pacific Women Leading Change Awards for Impact BBDO Middle East, Pakistan ByteDance Google Asia Pacific Business Leadership. In 2018, Joanne joined the WARC ZOO Partner Innovation Prize for Asian Strategy Jury and in 2019 joined the Ranked amongst the Top 15 Creative Directors and the A strategic communications professional with a Cannes Lions Creative Effectiveness Jury. Top 10 Art Directors in the world by The Directory and passion for brand storytelling and all things pop After dedicating more than a decade to agencies like Joanne is part of the Omniwomen Global Advisory named the 2018 South Asia Creative Person of the Year culture, Belle has pioneered and led PR efforts in the Ogilvy, McCann and TBWA, a series of fortunate events by Campaign magazine, Ali has won more than 350 region for some of the world’s most innovative global Council and leads Omniwomen Greater China Chapter led Eddie to Google. As part of a regional partner with the mission to increase female leadership within international awards in his 19+ year career across USA, consumer technology brands. In 2019, she was named innovation team, Eddie spars with a motley crew of the Middle East, Asia and Africa. These include Grands by Holmes Report among the 12 Global Rising Stars Omnicom. She has been a speaker at Ted-X and multi-talented creatives, technologists, entrepreneurs Campaign Asia’s 360 on gender diversity. Prix, Golds and several other metals across Cannes set to become influential chief communications and and futurists who want to make meaningful things that Joanne held senior roles at TBWA\ Hong Kong and Lions, Clios, D&AD, Effie, One Show, Dubai Lynx, Spikes marketing officers of the future. matter to users. To date, the team has helped children Singapore before assuming her role as CEO Greater and many more. Currently one of the Global Communications to code with candy; protected endangered species and China. Besides leading BBDO to be named Campaign Brief leaders at ByteDance, she is responsible for driving the planet with AR; and created a host of experiences, Asia Agency of the Year three years in a row and communications and media relations efforts for South platforms and stories that showcase the power of Prior to joining the creative industry, Joanne worked for being named Agency of the Year 2019 at Dubai Lynx, East Asia and India for the tech company’s wide array Google technology. As a result, Eddie has acquired Hyatt International and Banyan Tree Hotels & Resorts Rez has also been part of prestigious jury panels at of content platforms, including TikTok, the world’s an eclectic collection of gizmos, apps, devices, and a in senior marketing communication roles across Hong Cannes Lions, Clios, Effies, and President of the Design leading short video app. chronic addiction to caffeinated sodas. Kong, Macau, Thailand and Singapore. Jury at Spikes Asia and Adfest. Rez focuses on socially Prior to ByteDance, Belle led Consumer Born in Macau, Joanne grew up living between Asia responsible campaigns and is the proud recipient of Communications for Asia-Pacific at Uber to tell the and Australia. She is a graduate of Monash University the Glass for Change Award at both Spikes Asia and story of Uber and Uber Eats in creative and inspiring Jessica Davey ’s David Syme Business School, Bachelor of Business Dubai Lynx, while also mentoring for the Dubai Lynx ways through brand campaigns. (Marketing) and Omnicom University’s Senior See It Be It program. Prior to Uber, she was leading Consumer PR for CMO, McCann Worldgroup APAC Management Program. Ali has lectured at Oxford University, exhibited at South East Asia at Netflix and before that, Head of Tate UK, spoken at Tedx, captained a cricket team in Communications for Asia at Spotify. At both roles, she Jessica has over 15 years experience working with California, and - being a firm believer that curiosity led the launch of these global consumer tech brands’ some of the world’s leading FMCG brands, including Marga Mathijssen leads to creativity - has travelled to 125 countries. media outreach efforts across several markets in the Coca-Cola, Unilever, Heineken, Mondelēz, Philips and region. She has also served stints with WPP agencies Mars. Global VP Marketing Health & Ogilvy & Mather and Mindshare. Jessica has led integrated teams that span advertising, Wellbeing, Unilever Annette Male A self-confessed music and entertainment junkie, digital, PR and shopper marketing at a regional and Belle has close to 15 years of experience as a global level and prides herself on working closely with After graduating from University, Marga worked CEO, Wunderman Thompson, Singapore communications professional through various relevant clients to unlock great brand work that will drive sales. for five years with AstraZeneca, a pharmaceutical roles held in Singapore, Thailand and the Philippines. Having spent several years in Asia-Pacific, working in company and held a range of roles, starting of as a As a 20-year industry veteran, Annette has built a Shanghai, Hong Kong and Singapore, in 2011 Jessica sales representative and later responsible to lead the reputation for inspiring growth for clients. She joined When she’s not wearing her PR girl hat, Belle indulges in binge-watching, travelling with her husband or moved to London to become a Global Managing marketing and sales of the cardiovascular division. WPP in March 2019 to take on the role of integrating Partner at Ogilvy and Mather. JWT and Wunderman across the 11 Asia markets. taking live concert snapshots at music festivals. In October 1999 Marga joined Unilever and worked Building a new team and capabilities to deliver Jessica led the global launch of the Masterbrand for for 13 years in margarines and foods and led four a better-connected experience for Wunderman world’s second biggest advertiser, Unilever, and won of the marketing teams in those businesses to grow Thompson clients across data, creative and Calvin Soh four Cannes Lions. the Benelux Foods business. In 2010 she was named technology. She started her career at Mars before In late 2015, Jessica returned to Asia, joining McCann Regional Category Vice President for Spreads & Dressings in SEAA and AMET and in 2012 she moved joining agency life. Over the years, Annette has Executive Director of Growth, Worldgroup as the Chief Marketing Officer for Asia- worked with a renowned portfolio of clients including: Pacific, based in Singapore, and overseeing the to China to become the Regional VP of the Foods HSBC, Shangri-La, Visa, Disney, Friesland Campina R/GA Asia growth and development of 12 markets across all the business, both roles focusing on market development and Unilever. Prior to joining Wunderman Thompson, in D&E countries. In 2016 Marga made a switch to the R/GA Executive director of Growth Asia, former CCO Worldgroup disciplines. Annette was the APAC CEO at Digitas, where she regional VP role in Singapore, leading Icecream and vice chairman Publicis Asia, creator of One Kind House, was responsible for the China, India, Australia, Hong Tea categories in SEAA region. After spending her founder One Kind Ideas, urban farmer, auditioned Kong, Singapore and Malaysian markets. While at whole Unilever life in Foods, Marga started in March Masterchef Asia, successful Kickstarter Growityourself Digitas, Annette helped the agency win Agency of the Joanne Lao 2019 in her current role as Global VP Marketing Health stick, speaker, co-wrote The Big Red Dot, advisory Year twice in Australia and Singapore, as well as win & Wellbeing which is very close to her heart and board of Taff, German accelerator mentor, son to numerous local creative and people awards. A fan of Chief Executive Officer, purpose. Mummy Soh and father to Dylan and Ava. Muay Thai training (not fighting) and wife to Andy and TBWA\Greater China Her purpose is to make the world a bit healthier to mum to Harrison and Maggie. unlock the energy needed to get the most out of life. Joanne oversees an agency group in one of the world’s She is married to Koen, has three children and loves to most significant markets. Her primary responsibility run and travel. is to drive overall strategic vision and agency growth. Joanne has built one of China’s leading creative agencies known for Disruption®, integration and SPIKES ASIA SEE IT BE IT SPIKES ASIA SEE IT BE IT MENTORS FINALISTS

Hui Chong is a Singaporean strategist who began her career in Ruth Stubbs Timo Otsuki Tokyo, doing everything from distributing coupons to community management, until she found her calling in brand planning. She Global President, Founder/CEO at Connection likens her style of planning to a 50-50 blend of strategy and therapy, where her various experiences have helped her become iProspect Dentsu Aegis Network Timo grew up between Germany and . In his a better listener and given her a desire to understand what a As President, Ruth is responsible for iProspect’s early 20s, he decided Tokyo was where he wanted to good life means to people. global proposition, business growth strategy and be. Timo cut his teeth at the small Japanese production Now she’s back in Singapore, honing her craft through her role the development of focused initiatives supported firm Ame before moving to Creative Hybrid, a as Senior Planning Manager at ADK, for iconic brands such as by Dentsu Aegis, with over 4,600 people in 55 production company aimed at bringing the best of NTUC FairPrice, Shell and Yakult. Her work has been instrumental markets around the world. Ruth has over 25 years’ east and west together in Tokyo. After Hybrid, Timo in leading the way on effective marketing, earning the agency 6 experience in Media and Digital Marketing. She took a position at Japan’s largest production company, effectiveness awards, including the Warc Prize for Asian Strategy joined iProspect APAC in 2011 and during her tenure Tohokushinsha. He was the company’s international and APAC Effies. Hui Chong is also passionate about championing supported the integration of seven acquisitions producer. Trilingual in Japanese, English and German, the fight against gender stereotypes in advertising and in real and achieved over 50% growth in revenue YoY. Ruth Timo handled any project with an international life and aspires to become a role model for young strategists, previously held leadership roles with Mediabrands element. In 2012, Timo joined Cutters and helped open especially women. and GroupM Interaction APAC. Ruth also serves as the company’s Tokyo studio changing and influencing Hui Chong Yong executive sponsor of Female Foundry, an accelerator the Post-production landscape in Japan. Timo is Senior Planning Manager, greatly responsible for the deep influence and grand programme designed to mentor and fund female-led S.E.A, ADK, Singapore start-ups. reputation the company has garnered on the Japanese market. And in 2018 he opened a new company named Connection (Production& Post) and is trying to change Mai has won more than 30 international creative / young awards the landscape in the industry again. Timo is no- with her expertise in designing new experiences with cutting- nonsense. He tells it how it is and believes open, honest edge technology combined with her past experience as an communication to be the key to effective commercial account executive and strategic planner at Leo Burnett. filmmaking. Timo is a problem-solver. He approaches Her recent works include “Delicious Supplement,” a new challenges with giddy delight, seeing problems as personalized lunch capsule prescribed to regain the nutritional opportunities. He understands that there are many balance and “Washable Book,” a picture book which educates answers to a problem, and that it is his job to deliver children in emerging countries the importance of hand washing the best one. whilst enjoying the picture book. Now not only does she create advertising communications but also innovative services and products for patients and doctors to build a healthier society in Japan. She was recently selected as “One Under 30: Creative Spotlight” by Branding in Asia. Mai Kaneda Senior Designer and Senior Copywriter, FINALISTS McCann Health Japan

After starting out in the world as a kind of hybrid radio presenter I’m the Associate Creative Director at Toaster Pvt Ltd, an slash advertising creative, it took Hannah a while to find a place independent creative agency with offices around the world. I that nurtured her love of pop culture and long snack-laden support Google’s marketing effort in South East Asia with a focus brainstorm sessions. Now, as a Senior Creative at VICE APAC, on Indonesia - my home country. With the help of my team I’ve she blends the two daily to help brands engage with culture conceptualised and produced integrated campaigns that are in a meaningful way. She believes brands have the ability to culturally relevant and creatively effective. I’ve been fortunate create a real social, environmental and cultural impact and is enough to win over clients, consumers, and few awards and palpably excited when one of them comes to her to do it. Hannah nominations at Spikes, Smarties, Effies and The Work. My team’s is especially passionate about gender and LGBTIQ+ issues and effort helped Toaster pick up several Golds and the coveted champions them within the industry and outside it, but at the best of show at Smarties 2018 for Google Maps. I take pride in same time she’s more than happy to serve up something funny knowing that my work is helping my clients connect with people in and weird – because the world could probably do with some more meaningful and helpful ways. of that.

Hannah McElhinney Meyvi Wedelia Senior Creative, Associated Creative Director, VICE APAC Toaster, Singapore SPIKES ASIA SEE IT BE IT SPIKES ASIA SEE IT BE IT FINALISTS FINALISTS

These past six years, Nikki Sunga has been nothing but willpower Rica is a polymath explorer who loves connecting the dots & and grit—rising from her first industry role as a Multimedia Artist unearthing insights across cultures & categories. Nominated as to Creative Director. Needless to say, her experience in the field 2016 Campaign Asia’s Young Achiever of the Year, she has shape has been no walk in the park but she has found that true joy shifted across various roles & disciplines in the region such as comes in the journey of learning how to win, fail, persist, and most Unilever, Rappler, Publicis, Saatchi, QUO and Iris. importantly—forcing one’s foot in the door, when necessary. Now she’s a Cultural Strategist, passionate about two things. First, As a Creative Director, she sees to it that she is responsible for two to bring back the humanity of strategy & insights in an adland things—her work and her team. Rallying for young creatives and being dominated by big data & algorithms. Second, to advocate accessible creative mentorship are things that she feels strongly for learning sideways & shaping your own path in an increasingly about and advocates for through and through. Nikki firmly complex career landscape. believes that, for young creatives to carve out opportunities for She loves writing & talking about culture whether on stage, on themselves—they need to see the path is achievable through their Instagram, her podcast or with her friends over a coffee or a drink mentors. If she thrives, others thrive. (or two.) Her work has been awarded and recognised in multiple international & local award shows but she believes that her greatest achievement to date was being chosen to represent the Nikki Sunga Philippines in Cannes Lions, Spikes Asia, and AdStars as a young Rica Facundo Creative Director, creative competitor. Cultural Strategist, BBDO Guerrero, Manila Iris Singapore

Paige Lee is a senior art director with work experiences in A passionate creative during the day, a digital geek in client Singapore, China, Germany and . She firmly believes meetings, a patriarchy buster in professional and social settings, that today’s creative environment can be enriched with empathy. and a yogi on most Sundays. I strongly believe in the collective This is why her creative process starts with empathy. She thinks power of my work, my passion and my gender; for it helps me strange and puts herself in the shoes of others to understand nudge the chaotic waves of change towards equality, tolerance what drives and motivates people on an emotional level. She and freedom. stays objective to craft relatable content that truly connects with I am on a constant quest for opportunities to engineer change people. With her strangely objective perspective, she is driven to through my work and aspire to work with at least one client that design meaningful stories. can see beyond immediate commercial targets. Till that happens, I remain to be a stern advocate and follower of “be the change you want to see in the world”. I staunchly advocate women empowerment under my command and as the only female lead in the company, I fight on multiple fronts to provide women with equal footing in the workplace and outside. Such issues are also a regular feature on my recently initiated Instagram blog. My professional highlight this year has been the #Blurfie Page Lee Sidra Salman campaign. An initiative to raise awareness towards Multiple Senior Art Director, Associate Creative Director, Sclerosis - a rare autoimmune disease Leo Burnett Singapore Synite Digital

Back in 2006, in a classroom filled with budding IT professionals Zara is an art-based creative who believes in moving culture. writing codes, Priyanka was writing short stories and comedy After graduating from Central Saint Martins, she moved back sketches. 13 years later, Priyanka’s love for writing and creative home to Singapore to work at The Secret Little Agency, DDB and thinking continues. Only now, it’s for leading brands like R/GA on a variety of accounts such as EDB, Evian, Uber, Google Mondelez, Unilever, Marico and Love Matters. and Nikon. Despite having spent just eight years in the industry, Priyanka She represented the country at the first Portfolio Night All Stars has managed to create work that has been awarded at Cannes, program in New York, Young Spikes 2016 and at Cannes as a One Show, Kyoorius and DMA International ECHO to name a Young Lion during the Festival in 2017. Today, she’s helping to few. She has also won individual recognition by some of the most shape the next wave at 72andSunny together with great clients important advertising forums. Most recent of which is Campaign like Carousell, Google and Grab. Asia’s (South Asia) ‘Young Achiever of the Year.’ While in the past, Zara aims to bring an insightful perspective to work that stirs the she has been part of India’s ‘30 under 30’ list and chosen as the heart and mind. You’ll also catch her obsessing over science- ‘Rising Star’ in advertising. fiction movies and ceramics, while making a mean cup of tea.

Priyanka Joshi Zara Kok Creative Controller, Creative/Art Director, Ogilvy Mumbai 72andSunny, Singapore SPIKES.ASIA