SEE IT BE IT SPIKES ASIA SEE IT BE IT SPIKES ASIA SEE IT BE IT TUESDAY 24 SEPTEMBER WEDNESDAY 25 SEPTEMBER 18:30 – 22:00 SEE IT BE IT DINNER 16:15 – 16:45 YOU CAN’T MAKE A DIFFERENCE UNLESS Publico Ristorante In partnership with Salesforce Inspiration Stage, Suntec YOU ARE DIFFERENT Jessica Davey It is time to have a more “diverse” discourse on diversity, given the implications CMO, for our business. Diversity fosters creativity. Because it compels us to go beyond APAC McCann Worldgroup the obvious spaces and look beyond the obvious places to help brands be more meaningful and make more money. Sheena Jeng Chief Creative Office, We are in the business of creativity. The obvious is never creative in itself. WEDNESDAY 25 SEPTEMBER McCann Worldgroup China Therefore, going beyond the obvious is a business imperative. Diversity is a business imperative. This is a panel session starting a new conversation with Yupin Muntzing a focus on one facet of diversity - reclaiming the power of being labelled as 10:20 – 10:30 OPENING ADDRESS Chief Executive Officer, different, overturning the accompanying signifiers as not being a disadvantage Inspiration Stage, Suntec Joe Pullos, Festival Director, Spikes Asia McCann Worldgroup Thailand but potentially the opposite - a strength. A fuel for creativity. 11:00 – 12:00 17:00 – 17:15 END OF DAY HUDDLE See It Be It Hive, Suntec See It Be It Hive, Suntec Kate MacNevin Global Chief Executive Officer, 17:00 – 19:00 OPENING NIGHT DRINKS MRM//McCann LEADERSHIP CHALLENGES Two of the industry’s most recognised leaders; Kate MacNevin and David Guerrero, Tiger Bar, Suntec Gaby Riddington share their most difficult work situations and challenges. Managing Director, Kipling Partners An insightful and engaging session facilitated by Gaby Raddington, where you will: David Guerrero • Hear firsthand how they solved those challenges, why they chose that path and Chairman and CCO, what they learned as a result BBDO Guerrero • Brainstorm, share how you would solve that particular challenge and test your THURSDAY 26 SEPTEMBER thinking • Have a unique opportunity to discuss your own work challenges and invite these leaders to address how they might address a similar situation. 08:00 – 10:30 Mandarin Oriental Hotel 12:30 – 13:00 LUNCH IPG WOMEN’S LEADERSHIP NETWORK SINGAPORE Spikes Asia Café, Suntec BREAKFAST 13:00 – 14:00 CREATIVE LIKE A GIRL “The Silk Prologue” See It Be It Hive, Suntec We are made different. We think, feel and create differently too. We have unique At the first ever IPG WLN Breakfast held in Asia Pacific, we explore the dynamics creative gifts that has made beautiful history for our industry. Embrace yours and of being a woman within the social fabric of Asian cultures, celebrating the Valerie Madon start making your mark today. ascent of women to leadership positions in our region. A member of International Academy of Digital Arts and Sciences (IADAS) Session with See It Be It Ambassador. and founder of Licktionary Ice Cream 11:00 – 11:45 PRINCIPLES FOR INCLUSIVE MARKETING IN THE AGE Focus Stage, Suntec OF EQUALITY 14:00 – 15:00 TRUTH AND DARE Michael Peachey Businesses can be powerful platforms for social change and creating a culture See It Be It Hive, Suntec Kicking off the programme, See It Be It Leads, Knox Balbastro and Lizi Hamer Senior Vice President, of Equality isn’t just the right thing to do, it’s also the smart thing. will break down the See It Be It philosophy and give some advice on how to make Marketing Asia Pacific, Diverse companies are more innovative and better positioned to succeed in Knox Balbastro the most from the next three days. Set some personal expectations in this bold, Salesforce the Fourth Industrial Revolution. When businesses start prioritising equality, Staff Content Strategist, intimate, no BS talk session. they become platforms for positive social change, which in turn creates strong, Alibaba Group emotional connections with their customers. These principles for inclusive When you see it, you can believe it, then you can be it. Lizi Hamer marketing are the foundation for marketers to drive and champion the Age of Regional Creative Director, Equality. Octagon Join us to learn how we can lead with inclusive marketing to deepen connections with our customers, elevate the diverse voices and stories all around us, and 15:00 – 16:00 CREATIVE CULTURE - THE DIFFERENCE BETWEEN positively influence society. See It Be It Hive, Suntec STRIVING AND THRIVING IN YOUR CREATIVITY Ruchi Sharma The DNA of Creativity starts with creative culture. You might attract the best talent Creative and Culture Officer, and ideas once, a few times, but if you want to do it consistently, for decades, you Brands for Humans have to build the foundation first. We all know how toxic work culture can very quickly dry up our creative juices. Today’s leaders just can’t sustain creativity without a great creative culture, where everyone thrives. SPIKES ASIA SEE IT BE IT SPIKES ASIA SEE IT BE IT THURSDAY 26 SEPTEMBER FRIDAY 27 SEPTEMBER 12:00 – 13:30 PLAY TO YOUR STRENGTHS WITH LEGO® SERIOUS Ogilvy recently completed a study of over 50 CMOs of Asian companies - join this session to learn what they had to say, how to take your brand to global markets See It Be It Hive, Suntec PLAY® and how to succeed in the multicultural ecosystem of Asia. Angela Koch Discover how “thinking with our hands” can open up the possibilities for taking Come, grab some breakfast and start your day one step ahead of anyone else. Founder and Chief Ideas Facilitator, your thinking to the Next Level. This mini workshop uses the LEGO® SERIOUS Invitro Innovation PLAY® method which creates an irresistible invitation to Lean-In and contribute. You will be in the safe hands of two career Strategy Directors, Angela Koch 11:00 – 13:00 SPEED MENTORING and Mylene Ong who will share their passion for work in playmode and lead See It Be It Hive, Suntec Three 25-minute discussions with three different industry leaders – a combination participants to explore their latent potential though building LEGO® models of award-winning senior creatives and business and brand leaders. Moderated by and sharing the stories behind those creations. our See It Be It Leads Lizi Hamer and Knox Balbastro. LEGO® SERIOUS PLAY® is a group based communication and problem solving method where colourful Lego bricks and 3D LEGO® Models put participants in playmode so that can imagine, build and share stories. 13:30 – 14:30 ILLUSIONS AND DELUSIONS: TRICKS TO GET YOUR Get ready experience the hands-on power of Serious Play and its potential for See It Be It Hive, Suntec IDEAS PAST YOUR BOSS WHO JUDGES WOMEN’S breaking through mental blocks and fueling imagination. Genie Gurnani CREATIVE WORK DIFFERENTLY Head of Creative for APAC, Do you ever have a feeling that your great ideas are dying in the first pitch? One 13:45 – 14:45 LUNCH VICE of the best creatives in Asia, Genie Gurnani will teach See It Be It participants how to bulletproof their ideas for internal presentation to creative leadership. An Spikes Asia Café, Suntec interactive session on how to create the connection between creative and creative management. 14:45 – 15:30 CHAMPIONS OF CHANGE Focus Stage, Suntec Champions of Change brings together a panel of Asia Pacific leaders who have 14:45 – 15:15 CONVERSATIONS THAT SHAPE CULTURE: used their creativity, vision and skill to help transform the world around them for Inspiration stage, Suntec Vibha Bakshi the better – from redefining public policy around sexual assault to challenging THE PARTICIPATION PLAYBOOK Honorary Doctorate and national deeply-ingrained cultural assumptions around gender. Together, they’ll examine Chloe Markowicz From #LetsGetThisBread to the ‘Don’t Say It’ meme and Elon Musk’s tweets, nobody award-winning Director & Producer the role communications strategy plays in social movements, the increasing Editor, knows what fuels today’s cultural conversation better than Twitter. Whatever you Valerie Pinto connections between profit and purpose throughout Asia Pacific’s complex Contagious heard, you heard it first in a tweet – and then added your two cents. CEO, economy and the surprising power of the individual to initiate real change on a But what does it take for brands to break through the noise? How do you become a Pedro Porto Weber Shandwick India massive scale. Director of Brand Strategy, global talking point – for the right reasons? And what are the audience behaviours Twitter, Latin America and APAC that drive culture-defining moments? 16:00 – 17:00 DRIVING CHANGE THROUGH INCLUSIVE MARKETING Twitter has partnered with Contagious, analysing the past five years of Cannes Lions winners to answer these questions and more. Join this talk to find out how the With diversity and equality now recognised as key drivers of both good See It Be It Hive, Suntec Participation Playbook can supercharge your next campaign launch. corporate citizenship and smart business practice, marketers are on the Wendy Walker frontline when it comes to ensuring these concepts are enacted through Senior Director Marketing inclusive marketing practices – rather than being just something that is talked 15:30 – 16:00 RELAX, THINK, RETHINK, BRAINSTORM, CRY AND Asia Pacific, about. Salesforce See It Be It Hive, Suntec SMILE, THINK, PLAN AND ACT. WE CAN DO ALL THAT In this session, we look at the principles for inclusive marketing and how to activate this approach on a local, regional and global scale; providing a TOGETHER. foundation for marketers to drive and champion the ‘Age of Equality’ both inside their own organisations and outside in the wider world. 16:00 – 17:00 See It Be It Hive, Suntec 17:00 – 17:15 END OF DAY HUDDLE Christine Monteiro See It Be It Hive, Suntec Executive Coach, Kipiling Partners SO NOW WHAT? 17:00 – 18:00 HAPPY HOUR A fun and interactive team coaching session to build your plan and pack for the trip home.