www.shootonline.com THE LEADING PUBLICATION FOR COMMERCIAL, INTERACTIVE, & BRANDED CONTENT PRODUCTION $5.00 JANUARY 13.2006 This Fours Score Week Déjà vu: Frank Stiefel Elected In DGA Spot To Serve As AICP Chairman Nominations By Robert Goldrich Bob Fisher Named Vice Chairman; Organization Unveils Insurance LOS ANGELES—The Directors 4 Flanagan Tops AICE Detroit’s Guideline, Plans To Step Up Direct Dialogue On Industry Issues Guild of America (DGA) named Filmspotting Competition its nominees for best commercial 4 Framestore, Digital Domain Earn VES Spot Award Noms By Robert Goldrich LOS ANGELES—In begins a yearlong term. Reelected to a two-year director of 2005—and the num- the “Flashback” sec- term as treasurer and for an additional year as sec- ber four figured prominently in 4 Crossroads Films Adds Director Lloyd Stein tion of SHOOT’s last issue of 2005, under the “10 retary were, respectively, Sally Antonacchio, VP the mix. For the first time, four Years Ago” designation, the lead entry was that of bicoastal The Artists Company, and AICP legal of the five nominees came from 4 Director Kenan Moran’s Frank Stiefel, then president of Stiefel + Company, counsel Robert L. Sacks, an attorney with Kane a single production company: Career Takes A Curious Turn had been elected to a one-year term as nation- Kessler, New York. bicoastal/international MJZ. The al chairman of the Association of Independent Matt Miller continues as AICP president/CEO, DGA-nominated MJZ helm- ScreenWork Commercial Producers (AICP). an appointed position. Steve Caplan is executive ers are: Craig Gillespie, Spike Fast forward to today and it’s déjà vu all over VP of the AICP. Jonze, Rocky Morton and Rupert 9 Top Spot: Dir. Bryan Buckley again as Stiefel, now executive producer/execu- Sanders. The latter was nominat- Does Lawn Work For Ace tive VP of bicoastal/international @radical.media, ISSUES ed on the strength of work he did Hardware Out Of Goodby has been elected to serve for the next year as AICP Among the areas addressed at the AICP board while at MJZ and earlier at now 10 Best Work: Fleisig Directs chair. He becomes the first person to have two session were labor and insurance issues, production defunct Omaha Pictures. Moving “Car” Shoot For separate tours of duty in that capacity. incentive prospects in various states, and means The other bit of “four-play” in Arnold Worldwide Elected along with Stiefel during last month’s to improve communication not only within the Continued on page 19 10 Best Work: Lisa Cholodenko AICP national board meeting in Los Angeles was organization but also between the AICP and other Helms “Mid-life Crisis” For AICP vice chairman Bob Fisher, executive pro- industry sectors. Ignited Minds Headquarters ducer/owner of bicoastal Celsius Films. Fisher also Continued on page 15 11 iWork: Director Kohl Norville, To Close At FCB Chicago Hit The Sauce For KFC Spotmakers Set For Sundance Festival Month’s End Midwest A SHOOT Staff Report has emerged this year. Bicoastal/ directed by Gwyneth Paltrow By Robert Goldrich PARK CITY, Utah—The com- international Moxie Pictures, a and Mary Wigmore, was select- NEW YORK—Bicoastal 12 Assessing the Heartland’s mercialmaking community will commercial production house that ed for Sundance’s Short Film Headquarters is set to official- production and post mar- again be well represented at the has diversified into varied film- Program. Sponsored by Nokia, ly close on January 31, accord- kets, with insights from annual Sundance Film Festival. making forms, has seen one of its Dealbreaker stars Arija Bareikis ing to president Tom Mooney executives and artisans. Artisans involved in the ad biz branded entertainment endeavors as a woman who is finally able who’s partnered in the 14- will have their work—ranging make the grade for screening at to look beyond superficial flaws year-old company with direc- Agency Creative from shorts to feature-length Sundance. Moxie partnered with when she finds the right man. tor David Cornell. At press fare—showcased at the 2006 Glamour magazine to produce Dealbreaker came from a time, Cornell was in Australia 16 New York gets a new Toy, fest, which will run from January Reel Moments, a series of five story written by Glamour reader wrapping the last job under the while Chicago welcomes two 19-29 in Park City. short films based on stories from Gail Hildebrandt as part of a con- Headquarters banner, a J.C. new chief creative officers to major ad shops. However, a new wrinkle in the magazine’s readers (SHOOT, test initiated by the magazine. Penney assignment. the crossover dynamic bridging 12/16/05, p. 4). One of those The competition asked Glamour Mooney said he would soon spot industry talent and Sundance shorts, Dealbreaker, written and Continued on page 7 Continued on page 7 \ TRȎIJEFGTUVEJPQSPEVDUJPODPNQMFY^\4IPPU &EJU4PVOEEFTJHO^ \$POUFOUDSFBUJPO (SBQIJDEFTJHO"OJNBUJPO^\#SPBEDBTU 'FBUVSFT $PNNFSDJBM $PSQPSBUF^ 4FFFWFSZUIJOHZPVWFOFWFSTFFOJO$IJDBHP5PVST*OGPSNBUJPOPSSFTPMVUJPOEJHJUBMTUVEJPTDPN spot.com.mentary By Robert Goldrich A Tale Of Two Shows onsider it a tale of competition. Alternative the doomsayers who predicted that original fare produced for figuring more prominently—even two awards com- media spots thus will the demise of the thirty-second new platforms—computers, cell- becoming a driving force—in Cpetitions, but with be competing against spot, commercial production isn’t phones, PDAs—will be in line the creation and development similar storylines. In this and can potentially be dead; much of it is just changing to receive a traditional television of this new-media fare. It’s an week’s issue (page 16) is recognized alongside channels. There will always be award which until now had been awards milestone that parallels coverage of changes in commercials for televi- a call for the talent and expertise reserved exclusively for TV pro- in some respects the decision of store for the 2006 AICP sion and the cinema in needed to create motion picture grams. Entries for the competi- the North Hollywood-headquar- Show. For the first time, the Show’s Technique, imagery, and the same skills that tion must be produced for U.S. tered Academy of Television Arts the competition will be thorough- Concept and Specialty categories. make a brilliant television com- distribution and be created spe- and Sciences (ATAS) to create ly inclusive of work that appears For example, honorees in a cat- mercial are now being applied cifically for viewing online or via a primetime Emmy category for in nontraditional media such egory like Editorial could include elsewhere.” cellphone, iPod, video on demand commercials in ‘97. While that as iPods, PDAs and computer a TV commercial as well as a spot Meanwhile the New York- or other digital outlets. Content helped spotmaking gain broader screens. Across nearly all AICP created specifically for PDAs. based National Academy of distributed from Jan. 1, 2005 to based recognition, so too does Show categories, this fare will be Reflecting this expansion is the Television Arts & Sciences March 1, ’06 is eligible. The cat- the NATAS nontraditional media eligible for recognition alongside deletion of a single word from the (NATAS) has created an Emmy egory is open to Web site fare, category offer the opportunity for TV and cinema commercials. annual AICP Show’s longstand- Award category for Outstanding video blogs, mobisodes (short clients, ad agencies and produc- While several other major ing description, which changes Achievement in Content episodes made for viewing on tion houses to showcase their cre- advertising industry shows have from “The Art & Technique of the For Nontraditional Delivery phones), video on demand or ative prowess on a new stage—or set up separate categories and/or American Television Commercial” Platforms. The first such honor other content delivered digitally more accurately, platform. awards to recognize new media to “The Art & Technique of the will be bestowed at the 33rd or on wireless devices. content, the AICP Show becomes American Commercial.” annual Daytime Emmy Awards This represents a potential the first to honor work for all AICP president/CEO Matt on April 28. breakthrough for the advertising outlets virtually throughout its Miller explained, “Contrary to This will mark the first time community, which could find itself THE LEADING NEWS PUBLICATION FOR COMMERCIAL, INTERACTIVE, & BRANDED CONTENT PRODUCTION Meet the Commish By Emily Vines January 13, 2006 Volume 47 • Number 1 ith hurricanes activity was happening gearing up to go in the Greater Schott: I really don’t know Katrina and prior to the hurricanes. New Orleans area. what the state of it is. All of EDITORIAL Rita over- SHOOT: I under- SHOOT: Those are three fea- our time is taken up by those Publisher & Editorial Director • Roberta Griefer W 203.227.1699 ext 13 • [email protected] whelming the state of stand that productions ture films? productions, whether they are Editor • Robert Goldrich Louisiana, and the for- that were filming when Schott: Yes, one of them commercial[s] or feature films, 818.884.2440 • [email protected] mer storm devastating Katrina hit were redis- is Déjà Vu, that’s the big one, that qualify for the incentive pro- Senior Editor/Creative & Production • Kristin Wilcha New Orleans in 2005, Alex Schott, tributed around the that’s for Disney Films. That gram. Our office is administer- 203.227.1699 ext 16 • [email protected] SHOOT checked in with state. was planning to go before—they ing that program and it’s going