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19-20 May 2015, Amsterdam, Netherlands 19-20 May 2015, Amsterdam, Netherlands PLMA’s "World of Private Label" International Trade Show PLMA’s "World of Private Label" International Trade Show PARKHAL FOOD, st. 8335 PARKHAL FOOD, st. 8335

Resavska 13-15 Resavska 13-15 11000 Belgrade, Serbia 11000 Belgrade, Serbia P: +381 11 3300 910 P: +381 11 3300 910 F: +381 11 3230 949 F: +381 11 3230 949 E: [email protected] www.pks.rs SERBIAE: [email protected] www.pks.rs SERBIA 19-20 May 2015, Amsterdam, Netherlands PLMA’s "World of Private Label" International Trade Show PARKHAL FOOD, st. 8335

Resavska 13-15 11000 Belgrade, Serbia P: +381 11 3300 910 F: +381 11 3230 949 E: [email protected] www.pks.rs SERBIA 19-20 May 2015, Amsterdam, Netherlands PLMA’s "World of Private Label" International Trade Show PARKHAL FOOD, st. 8335 ABOUT SERBIA Resavska 13-15 11000 Belgrade, Serbia „Owing to its position on the geographic borderline between the East and West, Serbia is often referred P: +381 11 3300 910 F: +381 11 3230 949 to as a gateway of Europe and a perfect place for a company to locate its operations if it wants to closely E: [email protected] www.pks.rs and most efficiently serve its EU, SEE or Middle Eastern customers. The ease of travelling from Belgrade SERBIA to almost every destination in the world, either directly or with a layover is provided by many major international airlines“

GENERAL DATA Location: Southeastern Europe, central part of the Western Balkans Geographic coordinates: 44 00 N and 21 00 E Territory: 88, 361 square kilometers Population: 7.2 million (the data for AP Kosovo and Metohia excluded)* Borders with: Hungary, Romania, Bulgaria, Macedonia, Albania, Montenegro, Bosnia and Herzegovina and Croatia Capital city: Belgrade, circa 1.6 million inhabitants State organization: Parliamentary Republic Official language: Serbian National currency: RSD – dinar Time zone: GMT+1 19-20 May 2015, Amsterdam, Netherlands PLMA’s "World of Private Label" InternationalAGRICULTURE Trade Show PARKHAL FOOD, st. 8335 Serbia has favorable natural conditions for the development of a variety of agricultural products: cere- als, industrial plants, grapes, fruits and vegetables, seeds and planting material, medicinal herbs, and livestock. Primary agricultural production enabled the development of food processing industry: confectionary, Resavska 13-15 vegetable oils industry, sugar industry, breweries, juices production, vegetables processing industry, 11000 Belgrade, Serbia production of flour, meat, etc. P: +381 11 3300 910 F: +381 11 3230 949 E: [email protected] www.pks.rs SERBIA Priority objective of Serbian agriculture is to increase general level of competitiveness, finds new markets, adapt to rules and standards of the EU and WTO, conquers new know-how and technologies that will change the existing structure of agriculture and be ready to meet competition on local and international market.

ADVANTAGES OF INVESTING IN SERBIA • Favourable geographic position, owing to which any shipment can reach any location in Europe within 24 hours • Highly educated and competitive labor force • Restructured and stable financial system • Simple procedures for a company start–up and registration • Simple procedures for foreign trade transactions and foreign investments • Several free trade agreements have been signed, ensuring supply of goods to nearly 800 million consumers: • Stabilisation and Association Agreement with the EU • CEFTA • Agreement with the EFTA members • Agreement with the Russian Federation, Belarus and Kazakhstan • Agreement with Turkey 19-20 May 2015, Amsterdam, Netherlands FAVORABLE TAX REGIME PLMA’s "World of Private Label" International Trade Show • Tax rate on personal income of 10% PARKHAL FOOD, st. 8335 • Corporate profit tax rate of 15% • VAT rate: • general – 20% Resavska 13-15 • special – 10% 11000 Belgrade, Serbia P: +381 11 3300 910 F: +381 11 3230 949 E: [email protected] www.pks.rs SERBIA ESENSA Slobodna zona, Viline vode bb, 11000 Belgrad, Serbia P: +381 11 4136 066 F: +381 11 2084 592 M: +381 64 8209 716 E: [email protected] www.esensa.rs

ESENSA is a company which produces dietary supplements, medical devices and cosmetics. The range of over 160 products is supported by new professional findings while taking in consideration the needs of users. Esensa’s products are unique formulations created as a result of its own development, based on knowledge and experience, in combination with already proven technologies.

19-20 May 2015, Amsterdam, Netherlands PLMA’s "World of Private Label" International Trade Show PARKHAL FOOD, st. 8335

Resavska 13-15 11000 Belgrade, Serbia P: +381 11 3300 910 F: +381 11 3230 949 E: [email protected] www.pks.rs SERBIA Esensa has certified quality management systems according to the requirements of ISO 9001:2008 with the certification body SGS, for the development and production of dietary supplements, ISO 13485:2003, for medical devices and general purpose devices ISO 22000:2005, for the production of dietary supplements. Some of our products from the medical devices program, such as Marisol, have received the CE mark and are exported to the EU market. Esensa has a HALAL certificate for 14 products from its range. Esensa’s brand Marisol has received the award “Best of Serbia 2011“.

19-20 May 2015, Amsterdam, Netherlands PLMA’s "World of Private Label" International Trade Show PARKHAL FOOD, st. 8335

Resavska 13-15 11000 Belgrade, Serbia P: +381 11 3300 910 F: +381 11 3230 949 E: [email protected] www.pks.rs SERBIA FRUCTUS Novosadski put 15/2 21400 Bačka Palanka, Serbia P: +381 21 752 898 F: +381 21 752 899 M: +381 64 6685 863 E: [email protected] www.fructus.rs

FRUCTUS was formed in year 2001 as a family company for contracting of farming, processing, sales and production of healing herbs and production and sales of classic and aromatized teas. The product range was enriched in 2004 with the development of a new production line of dietary supplements in capsule form, based on dry extracts of healing herbs. 19-20 May 2015, Amsterdam, Netherlands PLMA’s "World of Private Label" International Trade Show PARKHAL FOOD, st. 8335

Resavska 13-15 11000 Belgrade, Serbia P: +381 11 3300 910 F: +381 11 3230 949 E: [email protected] www.pks.rs SERBIA Another major step was taken in 2007 with the introduction of new technology process for production of tea in the form of instant granules. Now we are proud of more then 70 Fructus brand products and more then 100 private label products. Fructus – when you know what is goods for you...

19-20 May 2015, Amsterdam, Netherlands PLMA’s "World of Private Label" International Trade Show PARKHAL FOOD, st. 8335

Resavska 13-15 11000 Belgrade, Serbia P: +381 11 3300 910 F: +381 11 3230 949 E: [email protected] www.pks.rs SERBIA ITN GROUP Dubrovačka 22, 11080, Belgrade, Serbia P: +381 11 3160 328 F: +381 11 3161 770 E: [email protected] www.itn.rs www.allfresco.rs

ITN GROUP is a family company founded in 1992, with a goal to implement new technologies and tech- niques in food production and processing. With its references and around 200 employees ITN GROUP is for years a regional leader in implementation of new technologies. The company is formed of following departments: • ITN AgroTech (engineering in agriculture) • ITN FoodTech (engineering in the food industry) • ITN Eko Povlen Kosjerić (factory for production of fruits and vegetables in Kosjerić)

19-20 May 2015, Amsterdam, Netherlands PLMA’s "World of Private Label" International Trade Show PARKHAL FOOD, st. 8335

Resavska 13-15 11000 Belgrade, Serbia P: +381 11 3300 910 F: +381 11 3230 949 E: [email protected] www.pks.rs SERBIA ITN Eko Povlen Kosjeric has 50 year long tradition in manufacturing and trade. The factory had been applied all the latest technologies quality standards such as: HACCP, ISO 9001/2008, HALAL, BRC, Global GAP, IFS. This has enabled us in a very short time to become one of the leading exporters and producers of frozen fruits. Markets we cover are: France, Germany, Great Britain, Austria, Russia, Italy, Belgium, Greece, Turkey, USA, Japan, Kazahstan, Ukrain, Croatia, Slovenia, Serbia with either retail products (private label or All Fresco brand), food service products or industrial products.

PRODUCT CATEGORY Frozen fruits Frozen vegetables

MAIN PRODUCTS IQF raspberry (Willamette and Meeker) IQF Sour – cherry (Oblacinska) IQF blackberry (Cacanka, Thorn Free) IQF strawberry (Senga Sengana, domestic varieties) IQF plum (Stenley) Fruit mixes made of various conventional and wild fruits 19-20 May 2015, Amsterdam, Netherlands TURNOVER PLMA’s "World of Private Label" International Trade Show EUR 18.000.000 PARKHAL FOOD, st. 8335

NUMBER OF EMPLOYEES Resavska 13-15 Around 200 11000 Belgrade, Serbia P: +381 11 3300 910 F: +381 11 3230 949 E: [email protected] www.pks.rs SERBIA LUČIĆ GROUP Staparski put bb, 25000 Sombor, Serbia P: +381 25 5434 501 F: +381 25 5434 501 M: +381 63 390 290 E: [email protected], [email protected] www.lucic.rs

LUČIĆ GROUP consists of two companies: “Lučić Prigrevica” (vegetable production) and “Panonka” (processing, freezing and storage). With 2.000 ha of high quality cultivated land, with two harvests, LUČIĆ GROUP is one of the largest single producer of vegetables and field crops in Serbia and the region.

19-20 May 2015, Amsterdam, Netherlands PLMA’s "World of Private Label" International Trade Show PARKHAL FOOD, st. 8335

Resavska 13-15 11000 Belgrade, Serbia P: +381 11 3300 910 F: +381 11 3230 949 E: [email protected] www.pks.rs SERBIA The land on which we grow our vegetables is concentrated in large complexes next to the Danube-Tisa-Danube Canal, and more than 70% of the soil is the type chernozem, the top quality soil. 80% of land is under an irrigation system with 12 km of roads through fields. Our factory has a processing capacity of 20.000 tons of frozen vegetables and 11.000 tons of storage. We produce on our fields: green peas, green beans, carrots, sweet corn, peppers, onions, broccoli and cauliflower. In addition, we are able to purchase and process cherries, plumes, raspberries and strawberries. Our factory is also equipped with the processing line for French fries, which is our next project. Also, we provide processing and storage of vegetables to other manufactures. LUČIĆ GROUP produces a wide variety of mixed as well as single product packaging of frozen vegetables. With full control of the quality and health safety we monitor all the phases of production and processing of our vegetables from the production on the field, through receiving, processing, packaging and distribution. From the field to the frozen product in just 120 min.

19-20 May 2015, Amsterdam, Netherlands PLMA’s "World of Private Label" International Trade Show PARKHAL FOOD, st. 8335

Resavska 13-15 11000 Belgrade, Serbia P: +381 11 3300 910 F: +381 11 3230 949 E: [email protected] www.pks.rs SERBIA MASTER FRIGO Vojislava Ivetića bb, 11211 Borča, Belgrade, Serbia T: +381 11 3325 159 F: +381 11 3328 770 E: [email protected] www.mffruits.com www.masterfrigo.com www.pkzlatibor.com

MASTER FRIGO was founded in 1992 as a private company dealing with designing, engineering, sales and installation of refrigeration equipment. It’s a leading company in the refrigeration in the whole Danube region, covering around 80% of the domestic market. Master Frigo is a distributor of the world famous brands such are Danfoss, Bitzer, Dorin, Guntner, GEA, Witt, and BAC. Cold store MASTER FRIGO FRUITS is repurchasing, freezing, processing and exporting raspberries and other fruits. Processing capacity is 20t of fruit per day and the storage capacity is 3000t. Master FF imple- mented BRC (A level), IFS (Higher level), ISO 22000:2005, HACCP, KOSHER and GLOBAL GAP. Our export products on the worldwide market are primarily raspberries I.Q.F. whole, whole and broken, crumble and block, as well as blackberries, mix of red berries, blueberries, plum, strawberry, sour cherry, red/ 19-20 May 2015, Amsterdam, Netherlands black currant and frozen fruit puree. PLMA’s "World of Private Label" International Trade Show PARKHAL FOOD, st. 8335

Resavska 13-15 11000 Belgrade, Serbia P: +381 11 3300 910 F: +381 11 3230 949 E: [email protected] www.pks.rs SERBIA Dairy MASTER MILK has a daily processing capacity of 100 thousand liters of milk. Production is fully automated. Its portfolio ranges from pasteurized and sterilized milk and fermented milk products to fruit yogurt, sour cream and cheese. PK ZLATIBOR was founded in 1946 and is one of oldest agriculture association in Serbia. Its main activities are farming and milk and meat production. PK ZLATIBOR owns a farm with herd of 485 Simmental cows. Milk processing is done in our own dairy with a daily capacity of 100.000 l. Our Zlatibor range of healthy products include yogurt, diet yogurt, sour milk, sour cream, peppers in sour cream, Zlatibor cheese in slices, skimmed cheese and yellow cheese.

19-20 May 2015, Amsterdam, Netherlands PLMA’s "World of Private Label" International Trade Show PARKHAL FOOD, st. 8335

Resavska 13-15 11000 Belgrade, Serbia P: +381 11 3300 910 F: +381 11 3230 949 E: [email protected] www.pks.rs SERBIA MINI PANI Hipodromska bb, POB 2, 24107 Subotica, Serbia P: +381 24 621 521 F:+381 24 621 522 Е: [email protected], [email protected] www.minipani.com

The main activity of MINI PANI Ltd. is the manufacturing, storage and distribution of deep-frozen pastries. We intensively develop MiniPani products with value-added properties which are the result of our own knowledge. A careful selection of raw materials, the highest level of quality control and adherence to

19-20 May 2015, Amsterdam, Netherlands PLMA’s "World of Private Label" International Trade Show PARKHAL FOOD, st. 8335

Resavska 13-15 11000 Belgrade, Serbia P: +381 11 3300 910 F: +381 11 3230 949 E: [email protected] www.pks.rs SERBIA standards for food safety along with a high level of our employees’ expertise results in superior products with impeccable quality which can be measured with the products of the world’s leading baking industry companies. Our products are placed in the market under its own trademarked brand name MiniPani. • activities began in 2002 • domestic production of pastries takes place since 2005 • production facility extends over 5.000 m2 • product range consists of more than 30 kinds of pastries • MiniPani products are present in Serbia, in the markets of the Western Balkans, the EU and Russia

19-20 May 2015, Amsterdam, Netherlands PLMA’s "World of Private Label" International Trade Show PARKHAL FOOD, st. 8335

Resavska 13-15 11000 Belgrade, Serbia P: +381 11 3300 910 F: +381 11 3230 949 E: [email protected] www.pks.rs SERBIA NECTAR Kiš Ernea 1, 21000 Novi Sad, Serbia P/F: + 381 21 6302 470 M: + 381 64 8684 983 Е: [email protected] www.nectar.rs

THE STORY ABOUT THE BEGINNING Back in the late 1990s, when people gathered around a small family venture and made plans to take the main place on the tables of even the pickiest consumers, few believed that something like that would be possible in such a short time. Still, the power of vision was boundless.

THE STORY ABOUT VERSATILITY Behind such strong development lies the belief of 19-20 May 2015, Amsterdam, Netherlands the company founders that without full quality con- PLMA’s "World of Private Label" Internationaltrol Tradeand the Show careful monitoring of the entire process PARKHAL FOOD, st. 8335

Resavska 13-15 11000 Belgrade, Serbia P: +381 11 3300 910 F: +381 11 3230 949 E: [email protected] www.pks.rs SERBIA of making fruit products, there can be no top-quality products. That is why Nectar is the only factory in the region with a fully completed production process: from cooperation with fruit farmers and the purchase of fruit, through the production of purees and concentrates, to the production of juices, nectars, brandies, and marma- lades.

PHILOSOPHY “IT DOES MATTER” The philosophy “It Does Matter” affects people’s atti- tude toward life: everything in life matters, even what juice you drink. Nectar is the biggest fruit processor in South-East Europe, the biggest fruit juice maker in the region, has the most important international quality certificates, the most modern technology, and a com- plete production process – from growing, through fruit processing to the end product. All this has helped mil- lions of consumers choose Nectar and use that choice to say: it does matter! 19-20 May 2015, Amsterdam, Netherlands PLMA’s "World of Private Label" International Trade Show PARKHAL FOOD, st. 8335

Resavska 13-15 11000 Belgrade, Serbia P: +381 11 3300 910 F: +381 11 3230 949 E: [email protected] www.pks.rs SERBIA PIP Tekelijina street 43, Novi Sad, Serbia Т: +381 21 423 330 F: +381 21 523 954 Е: [email protected] www.pip-ns.com

Since its foundation in August 1992, when we had only four employees and in times when it was bold to start and maintain any business, the Company has established a clear vision – to create a recogniz- able brand and to become one of the major players in baking industry in the region, applying advanced expertise, latest technical and technological solutions with capacities for targeting the market needs and enabling implementation of our own ideas and solutions.

19-20 May 2015, Amsterdam, Netherlands PLMA’s "World of Private Label" International Trade Show PARKHAL FOOD, st. 8335

Resavska 13-15 11000 Belgrade, Serbia P: +381 11 3300 910 F: +381 11 3230 949 E: [email protected] www.pks.rs SERBIA All these years, quality was always our priority. Our satisfaction is also reflected on our clients. Therefore, we have recruited over 1, 300 truly satisfied buyers. We were among the first in the industry to reach our goal of meeting new challenges and improving our operation when at the beginning of the year 2007, we adopted the stand- ardised quality management system ISO 9001:2008 for the whole range of our products, and HACCP system for the production of wheat tortillas and powdery products. In the realisation of this project, we had the best possible support from The Chamber of Com- merce and Industry of Serbia, GTZ (Germany) and TÜV (Germany) and their members in our country. PIP D.O.O. Company has its own laboratory and experimental bakery (DEMO CENTRE). We sell our products on the following markets: B&H, FRY Macedonia, Bulgaria and Mon- tenegro and other countries in our region.

19-20 May 2015, Amsterdam, Netherlands PLMA’s "World of Private Label" International Trade Show PARKHAL FOOD, st. 8335

Resavska 13-15 11000 Belgrade, Serbia P: +381 11 3300 910 F: +381 11 3230 949 E: [email protected] www.pks.rs SERBIA PFI POLIMARK FOOD INDUSTRY Autoput Beograd - Novi Sad 100 B, 11080 Belgrade, Serbia P: + 381 11 3771 715 F: + 381 11 3771 726 M: + 381 63 1026 475 E: [email protected] www.pfi.rs

With over 20 years of experience in food production, PFI d.o.o. stands for one of most experienced and well established producers of Ketchup, Passata di Pomodoro, Mayonnaise, Sauces, Mustard, Margarine and vegetable based whipping and cooking cream in Balkans.

19-20 May 2015, Amsterdam, Netherlands PLMA’s "World of Private Label" International Trade Show PARKHAL FOOD, st. 8335

Resavska 13-15 11000 Belgrade, Serbia P: +381 11 3300 910 F: +381 11 3230 949 E: [email protected] www.pks.rs SERBIA PFI cooperates with well-established domestic and foreign suppliers of raw material as well of production equipment and packaging material. Our production facil- ities are one of the most modern food factories in South- Eastern Europe and are IFS and BRC certificated by SGS. Reference list of PFI is as follows: METRO Cash & Carry (Serbia, Croatia), BILLA (Croatia), Delhaize (Serbia, Roma- nia), POLIMARK (Serbia, Bosnia&Herzegovina, Montene- gro, Romania), Foltin Globe (Hungary), Gaston (Hungary).

19-20 May 2015, Amsterdam, Netherlands PLMA’s "World of Private Label" International Trade Show PARKHAL FOOD, st. 8335

Resavska 13-15 11000 Belgrade, Serbia P: +381 11 3300 910 F: +381 11 3230 949 E: [email protected] www.pks.rs SERBIA VENAC Karađorđeva 119, 22300 Stara Pazova, Serbia P: +381 11 3086 885 F: +381 11 3441 465 E: [email protected] www.venac.rs

Venac from Stara Pazova is family owned company, established 60 years ago. Our main activity is fruit processing and we are specialized for production of jams and fruit preserves. We produce spreads, toppings and fillings as well. We offer our products in glass jars of various sizes, plastic buckets and portions, under our brands and private labels.

19-20 May 2015, Amsterdam, Netherlands PLMA’s "World of Private Label" International Trade Show PARKHAL FOOD, st. 8335

Resavska 13-15 11000 Belgrade, Serbia P: +381 11 3300 910 F: +381 11 3230 949 E: [email protected] www.pks.rs SERBIA Our products are in full compliance with relevant regulations and are produced according to GMP. Our company has been HACCP, ISO and BRC certified. We are committed to maintain the trust of our customers by providing continual quality, competitive prices and full traceability of raw materials we use. We are always open to listen our clients and to provide contract manufacturing products, from formulation of recipe to package design. Venac exports products to EU countries, South-Eastern European countries and Russia.

19-20 May 2015, Amsterdam, Netherlands PLMA’s "World of Private Label" International Trade Show PARKHAL FOOD, st. 8335

Resavska 13-15 11000 Belgrade, Serbia P: +381 11 3300 910 F: +381 11 3230 949 E: [email protected] www.pks.rs SERBIA CHAMBER OF COMMERCE AND INDUSTRY OF SERBIA A century and a half of the Serbian chamber system tradition and the devel- oped chamber network, Representative Offices abroad, are the guarantor of Resavska 13-15, 11000 Belgrade, Serbia efficient implementation of the support mechanisms for the economy and P: +381 11 3300 910 businesspeople in their activities. F: +381 11 3230 949 E: [email protected] We have been and will remain your responsible partner and support to your www.pks.rs business through: • Representing interests of our members before the governmental bodies 19-20 May 2015, Amsterdam, Netherlands and institutions Reliable partner • Exercising public powers by issuing various documents PLMA’sChamber "World of Commerce of Private and Industry Label" of International Serbia is an independent, Trade Show modern • Upgrading international economic cooperation PARKHALand responsible FOOD, non-budgetary st. 8335 institution, a national association of all Ser- • Promoting the economy in the country and abroad bian businesspeople, which serves the best interests of its members and the • Disseminating business information to our members Serbian economy, owing to its tradition, experience and knowledge. Our key • Consultancy services Resavska 13-15 commitment is to make Serbia visible as a market economy country, with in- • Business education 11000 Belgrade, Serbia vestment opportunities, open borders, and ready to join the European trends • Fostering good business practice and business ethics P: +381 11 3300 910 in a competitive way. • Work of Courts and Arbitration hosted by CCIS F: +381 11 3230 949 E: [email protected] www.pks.rs SERBIA Government of the Republic of National Bank of Serbia Belgrade Fair USEFUL ADDRESSES Serbia www.nbs.rs www.sajam.co.rs www.srbija.gov.rs Statistical Office of the Novi Sad Fair Ministry of Foreign Affairs of the Republic of Serbia www.sajam.net Republic of Serbia webrzs.stat.gov.rs www.mfa.gov.rs Nikola Tesla Airport SBRA - Serbian Business Registers www.beg.aero Ministry of Trade, Tourism and Agency 19-20 May 2015, Amsterdam, Netherlands Telecommunications www.apr.gov.rs Automobile and Motorcycle PLMA’s "World of Private Label" International Trade Show www.mtt.gov.rs Association of Serbia (AMSS) PARKHAL FOOD, st. 8335 Customs Administration www.amss.rs Ministry of Agriculture, Forestry www.upravacarina.rs and Water Management Resavska 13-15 www.mpzzs.gov.rs Tourist Organization Belgrade 11000 Belgrade, Serbia www.tob.rs P: +381 11 3300 910 F: +381 11 3230 949 E: [email protected] www.pks.rs SERBIA 19-20 May 2015, Amsterdam, Netherlands 19-20 May 2015, Amsterdam, Netherlands PLMA’s "World of Private Label" International Trade Show PLMA’s "World of Private Label" International Trade Show PARKHAL FOOD, st. 8335 PARKHAL FOOD, st. 8335