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Kintrishi Protected Areas Tourism Development Strategy and Action Plan

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Kintrishi Protected Areas Tourism Development Strategy and Action Plan KINTRISHI PROTECTED AREAS TOURISM DEVELOPMENT STRATEGY AND ACTION PLAN PROVISION OF SERVICES FOR ELABORATION OF ADJARA PROTECTED AREAS SYSTEM SUSTAINABLE TOURISM DEVELOPMENT STRATEGY AND PLAN OF ACTION UNDP-supported and GEF-financed Project: Expansion and Improved Management Effectiveness of the Adjara Region´s Protected Areas November 2016 KINTRISHI PROTECTED AREAS TOURISM DEVELOPMENT STRATEGY AND ACTION PLAN The strategy was elaborated by HIDRIA Ciencia, ambiente y desarrollo S.L. with support from the Global Environmental Facility (GEF) United Nations Development Programme (UNDP) in Georgia, and the Agency of the Protected Areas of the Ministry of Environment and Natural Resources of Georgia. The views expressed in this publication are those of the author/s and do not necessarily represent those of the United Nations or UNDP. Contract: #064/09/2015 – Provision of Services for Elaboration of Adjara Protected Areas System Sustainable Tourism Development Strategy and Plan of Action TABLE OF CONTENTS 1. EXECUTIVE SUMMARY ....................................................................................................... 7 2. INTRODUCTION ............................................................................................................... 12 2.1. BACKGROUND ................................................................................................................................ 12 2.2. PURPOSE AND OBJECTIVES OF THE PLAN ..................................................................................... 13 2.3. GENERAL APPROACH ..................................................................................................................... 13 2.4. METHODOLOGY ............................................................................................................................. 15 3. KINTRISHI PROTECTED AREAS AND SUPPORT ZONE .......................................................... 16 3.1. GENERAL INFORMATION ............................................................................................................... 16 3.2. SOCIOECONOMIC FRAMEWORK .................................................................................................... 19 4. ASSESSMENT OF THE AREA .............................................................................................. 23 4.1. MANAGEMENT AND ADMINISTRATION ........................................................................................ 23 4.1.1. Management system .................................................................................................................. 23 4.1.2. Existing Management Plan ......................................................................................................... 24 4.1.3. Governance and other participatory structures ......................................................................... 25 4.1.4. Zoning ......................................................................................................................................... 27 4.2. ASSESSMENT OF THE ATTRACTIONS AND SERVICES OF KINTRISHI PROTECTED AREAS .............. 29 4.2.1. Description of Key Features of the Area ..................................................................................... 29 4.2.2. Evaluation of existing infrastructures and services available ..................................................... 33 4.2.3. Description and evaluation of environmental education programs/volunteer programs .......... 41 4.3. DESCRIPTION OF THE SUPPORT ZONE ........................................................................................... 42 4.3.1. Natural and Cultural resources in the adjacent areas ................................................................ 42 4.3.2. Analysis of business in the support zone: lodges/accommodation, restaurants, shops ............. 46 4.4. ANALYSIS OF TOURISM DEMAND .................................................................................................. 50 4.4.1. Existing tourism demand ........................................................................................................... 50 4.4.2. Trends affecting consumer behaviour ...................................................................................... 53 4.4.3. Potential Tourism markets ........................................................................................................ 54 4.5. MARKETING AND PROMOTION ..................................................................................................... 56 4.6. ANALYSIS OF THE MAIN CONSTRAINTS AND OPPORTUNITIES..................................................... 59 4.6.1. Constraints for tourism development in Kintrishi Protected Areas ............................................ 59 4.6.2. Main Opportunities and Competitive advantages of Kintrishi Protected Areas ......................... 60 5. SWOT AND TOWS ANALYSIS ............................................................................................ 61 6. POTENTIAL TOURISM SERVICES AND FACILITIES – BUSINESS OPPORTUNITIES .................... 66 6.1. DESCRIPTION OF THE POTENTIAL TOURISM SERVICES AND INFRASTRUCTURES TO BE DEVELOPED ........................................................................................................................................................ 67 6.2. DETAILED ANALYSIS OF THE POTENTIAL TOURISM PRODUCTS AND SERVICES ........................... 71 6.2.1. Qualitative assessment of tourism potential .............................................................................. 71 6.2.2. Estimation of the Economic Benefits of the Potential Tourism Products and Services ............... 75 7. STRATEGIC PLAN .............................................................................................................. 79 Kintrishi Protected Areas Strategy and Action Plan 3 Contract: #064/09/2015 – Provision of Services for Elaboration of Adjara Protected Areas System Sustainable Tourism Development Strategy and Plan of Action 7.1. VISION, MISSION AND GOALS. ...................................................................................................... 79 7.2. STRATEGY ....................................................................................................................................... 80 8. ACTION PLAN ................................................................................................................... 81 9. SUMMARY OF ACTIONS ................................................................................................. 134 10. ANNEXES ....................................................................................................................... 139 ANNEX 1: VISITORS QUESTIONNAIRE ....................................................................................................... 139 ANNEX 2: EXAMPLES OF HOW TO PREPARE A THEMATIC TOUR AND AN EDUCATIONAL ACTVITIY FOR FAMILIES .................................................................................................................................................... 142 ANNEX 3: MAPS ......................................................................................................................................... 145 ANNEX 4: MINUTES OF MEETING – STRATEGY VALIDATION WORKSHOP ............................................... 157 11. BIBLIOGRAPHY............................................................................................................... 164 Kintrishi Protected Areas Strategy and Action Plan 4 Contract: #064/09/2015 – Provision of Services for Elaboration of Adjara Protected Areas System Sustainable Tourism Development Strategy and Plan of Action List of Tables Table 1: Demographic data of Kintrishi Protected Areas support zone. Source: Black Sea Eco Academy ....... 20 Table 2: Kintrishi Protected Areas budget. Source: KPA administration .......................................................... 24 Table 3: Categories of Protected Areas included in the Kintrishi complex ...................................................... 27 Table 4: Number of visitors to KPA, per months, according to origin. Source: KPA ......................................... 50 Table 5: List of International travel fairs. Source: HIDRIA ................................................................................ 57 Table 6:: Summary of estimated potential benefits from improvement of existing trails in Gel. Source: HIDRIA .......................................................................................................................................................................... 76 List of Figures Figure 1: Guiding Principles of the Kintrishi Protected Areas Strategy and Action Plan. ................................. 14 Figure 2: Steps for Elaboration of the Kintrishi Protected Areas Sustainable Tourism Strategy and Action Plan .......................................................................................................................................................................... 15 Figure 3: Kintrishi Protected Areas Location Map. ........................................................................................... 16 Figure 4: Map of Kintrishi Protected Areas Support Zone. Source: HIDRIA ..................................................... 19 Figure 5: Organization chart of KPA. Source: KPA administration ................................................................... 23 Figure 6: Promotional material produced with the support of KFA. Source: KPA...........................................
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