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Email Vs Social Media Vs Website Marketing: Which Gives the Best ROI? Fight! You’re with Peter Part of our team that answer every email within 2 hours, every call within 3 rings, and every online chat instantly.
Adestra Support Representative Email vs social media vs website marketing: which gives the best ROI? Fight!
Which marketing channel is the most effective? That is the burning question all marketers want the answer to. So to try and answer it once and for all, we’ve come up with the pros and cons of each, and ideas on how to make the most of them all.
Social Media Website (including search, PPC, banner and company website)
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Pros Cons
Cost effective option. British workers receive 10,000 emails a year so it can be hard to get noticed. Quick to deploy. Getting through the spam filters can be Good trackability. a challenge as technology continues to develop. Open rates have improved by 3% in 2013 compared to 2012. The average open rate is only 21.47%. Click Through Rate (CTR) has gone up by 0.2% in 2013. The average CTR is only 3.16%. It’s easy to segment audiences and personalise content. Increasingly emails are read on mobiles 66% of marketers say it delivers ‘Excellent’ or ‘Good’ ROI and many marketers don’t have the ability and this is backed up by figures from the Direct Marketing to adapt their content. Association that reveal it’s as high as 4,300%! Many businesses don’t integrate their 55% of marketers generate 10% of all sales from email. email marketing systems with their CRM so don’t have an overall picture of interaction. For ecommerce sites, it still generates way more leads and web traffic than social media.
Conclusion
Despite the low engagement rates, email Working on the value of the content and remains an effective channel for both creating subject lines that resonate is key to B2B and B2C marketers, and the slight keeping this channel delivering results. improvement in open and click rates for 2013 show that there’s plenty of life left in There are some great tips for improving email it yet. open rates in this article, which include: 01. Short subject lines. Although often considered the old- 02. Experimenting with different send times. fashioned choice in these days of social 03. A/B testing. media and mobile marketing, it’s actually a key element in driving success in these While this article has the most and least channels too. effective keywords to use in your subject lines.
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Pros Cons
It produces almost double the marketing leads of trade It can be time consuming and labour shows, telemarketing, direct mail, or PPC. intensive as updates need to be regular and unique, plus you have to respond to your Lead conversion rates are 13% higher than the average followers and fans when they interact with lead conversion rate. you, not just broadcast messages.
Approximately 46% of online shoppers count on social It can put pressure on your customer service media recommendations when making a purchase. team as 25% of people who post a complaint or question on a brand’s social media page Businesses with 1,000 Facebook likes get more than 800 expect an answer within 1 hour. new website visitors a month. There are limitations to how much info can More than 600 million people worldwide use social be included in Tweets. networking sites. It can be difficult to maintain a consistent It’s an easy way to interact with customers and prospects. brand voice if more than one person is posting updates. It delivers good ROI - apparently for every £1 spent there’s the potential to generate £3.34 in repeat sales. It can take a long time to realise ROI, as you have to invest in nurturing long-term It’s good for building consumer trust and relationships relationships. - 9 out of 10 consumers would make a purchase after having a social media interaction with you.
Conclusion
Love or hate it, get it or not, social It really does have the potential to take marketing networking is now a fact of life, and people results to the next level, but only if it’s guided by expect to be able to use it to interact with a strategy and integrated with other marketing the consumer and business brands they channels. Too many businesses just post updates buy from. without any clear goals or objectives in mind.
It’s a great tool for word of mouth Follow the tips in this guide to get a social media marketing, and if you provide interesting strategy in place and you can start to reap the and shareable content for your fans your rewards that this still relatively new and developing potential reach is vast. channel can bring.
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Pros Cons
The potential audience reach is huge with Only 6% of internet users click on paid search results. over 2.4 billion internet users worldwide (50 time more than in 2006). If your website pages take longer than 2 seconds to load you lose 10% of visitor numbers for every 46% of daily searches are for businesses, second it takes. products and services. The overload of advertising online (typical internet PPC CTRs grew by 63% in Q1 2013. users see 1,707 ads every month) means the effectiveness of banner advertising is poor -these It can be highly targeted with banner alarming statistics show that 50% of clicks made are advertising on relevant industry websites. by accident and that customers are more likely to survive a plane crash than click on a banner ad! By having a blog on your company website you double your traffic by posting just 16 times a month.
Source: Econsultancy Email Census 2013
Conclusion
It seems that online advertising tools such Developing a content marketing strategy as search and banner have had their day. for your website can mean you don’t need However, the increase in PPC clicks shows to spend on online advertising at all, as there’s a bit of life left in that channel yet. great content draws people to your site for you. Follow the tips in this article to To be effective online, businesses need to create yours. focus on creating great content on their company website and use email and social media channels to share it.
www.adestra.com Share this ebook ilf What does it all mean?
It means that all channels have their uses. For marketing to be truly effective in a time when consumers and business buyers are very savvy and receiving so many marketing messages, you have to ensure that yours all work together. You need to say the right things, in the right places, at the right time. Read more Focusing on multi-channel marketing and getting them all working together is key to success in the digital age.
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