INDUSTRY SOLUTIONS Vertically-Focused Product and Service Offerings I need a partner who understands the priorities and goals of industry-specific marketers. Industry Solutions

For nearly 25 years, AccuData has remained dedicated to addressing our partners’ challenges through innovation and service.

Direct campaigns perform at their best when the audience is highly-targeted and the offer is relevant to their needs. As a reseller of data products and services, you support businesses that rely on you to produce this type of in-depth targeting. Let AccuData support you with our holistic approach to vertically-based marketing — our industry-specific knowledge becomes yours as we provide consultation and delivery of audience-appropriate solutions.

Continue reading to see how we can help with: •Automotive Marketing •Energy, Telecommunications, and Utilities •Retail and Restaurant Marketing •The Senior Market •Travel and Tourism Automotive Marketers

•Saturation Mailings 49% •Automotive Data featuring Year, Make, and Model •Bankruptcy Data •Modeled Credit Data of responders •Propensity to Purchase Data indicated that •Black Book® and Kelley Blue Book® Appends was an influencer in •SnapShot Descriptive Profiles •Email Marketing them making a purchase1 Solution in Action: Conquest Email Marketing

Two email deployments to 100,000 domestic vehicle owners and “in the market” consumers prior to a weekend sales event yielded click-through rates of more than 3% and surpassing the number of vehicles sold by 30% when compared to the previous three weeks. Energy, Telecommunications, and Utilities

•Geo-Targeting •Saturation Mailings •Walk Sequence Lists •Consumer Demographics •New Homeowners •New Movers •Modeled Credit Data •Business Data •Phone Appends •Do Not Call Suppression Services •Address Hygiene Services

of those surveyed said direct mail was the preferred channel 51% for receiving marketing from local shops2 Retail and Restaurant Marketers

•Geo-Targeting and Store Location Mapping •Consumer Demographics •Transactional Data and Purchasing Histories •Demographic Enhancement •Phone Appends/Reverse Phone Appends •Email Marketing •Email Appends/Reverse Email Appends •Online Display

Solution in Action: Email Marketing with Creative Services 40%

A nationally-recognized household brand with roots firmly of consumers said planted in direct mail marketing launched a line of pure they signed up for air, odor neutralizing candles via their e-commerce site. AccuData proposed a 12 week email marketing program, from favorite including creative design services, to complement the brands to receive company’s existing direct mail marketing program. more discounts3 Over the duration of the campaign, the company experienced increased sales revenue from the e-commerce site — an average of 15% higher on the days that an email was deployed when compared to the days without.

Additionally, Google Analytics consistently showed an increase in the number of visits to the company’s dedicated landing pages; an increase in page views and time on site by over 50% from when only direct mail programs were in place. The Senior Market

•Consumer Demographics •Senior Adults Present in the Household •Senior Parents with Adult Children •Financial/Wealth Data •Adult/Assisted Living Prospects •Hearing Aid Prospects •Medicare Prospects •Email Marketing

Solution in Action: SourcePlus Consumer Data

A senior living community was using direct mail lists from two different compilers, requiring them to perform a merge/purge and report back usage. AccuData introduced them to SourcePlus, our propriety list selection technology, and opened their marketing universe an additional 30%. This eliminated their need for additional processing and net name arrangements.

44%

is the average percentage of consumers ages 55 and over that report reading their mail immediately4 Travel and Tourism •Consumer Demographics •Lifestyle Data 45% •Interest in Cruising •Interest in Travel •Tourism Prospects of consumers who •SnapShot Descriptive Profiles said they would •Email Marketing wait to make a •Email Appends/Reverse Email Appends purchase until they received a discount5 “Inventive product offerings and leading technologies coupled with superior consultation and customer service are the foundation of AccuData’s commitment to our reseller partners – and have been so for over 25 years.”

Nathan Petel, SVP of Sales and Service AccuData is resolute in providing you with a full suite of data solutions that have been thoughtfully crafted to drive the success of your business.

Our comprehensive blend of data sourcing, modeling analytics, database marketing, and digital solutions become yours and will be thoughtfully customized to meet the specific needs of your clients.

AccuData’s focus on objective, independent data recommendations and proprietary technology solutions is paired with our commitment to superior customer service. These elements align to ensure that the marketing goals of your 1 Experian, “2014 Digital Marketer: Benchmark and Trend Report” clients are achieved. 2 DMA via CMO Council, “ Facts and Stats” 3 Acxiom, “Digital Impact 2013 Consumer Email Survey” 4 USPS via DMA, “2013 Household Diary Study” For more information, call us at 5 Blue Hornet, “2014 Consumer Views of Email Marketing” 800-732-3440.

AccuData Integrated Marketing 5220 Summerlin Commons Blvd. Suite 200 Fort Myers, Florida 33907 800-732-3440 | accudata.com